Sir, Volvo is a global luxury brand which is famous for its safety but in India hardly 3 to 4 percent people can afford Volvo Cars, therefore, if the brand starts making Cars under 20 Lakhs then its sales will increase exponentially because of brands name. Secondly, you may ask that technology requires money, and therefore, it will not be possible for the brand to manufacture affordable Cars then you can take example of Volkswagen. Volkswagen customers are not ready to purchase other cars, therefore, Volvo should think about it.
Sir,
Volvo is a global luxury brand which is famous for its safety but in India hardly 3 to 4 percent people can afford Volvo Cars, therefore, if the brand starts making Cars under 20 Lakhs then its sales will increase exponentially because of brands name.
Secondly, you may ask that technology requires money, and therefore, it will not be possible for the brand to manufacture affordable Cars then you can take example of Volkswagen. Volkswagen customers are not ready to purchase other cars, therefore, Volvo should think about it.