British Design takes the stage at London 2012 | Design Focus

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  • Опубликовано: 22 ноя 2024

Комментарии • 81

  • @marcosjimenez1842
    @marcosjimenez1842 6 лет назад +58

    It was the first time I took a real interest in the Olympics and all it started with London 2012, I remember the design of the flags in the boxes of the names of the athletes, were great, and innovative, it's hard to believe that 6 years have past since then

    • @esc_stan_uk
      @esc_stan_uk 3 месяца назад

      Yeah, it’s sporty, it’s memorable, nostalgic and the venue & pictogram banners feel inspiring

  • @jasminejohnston6393
    @jasminejohnston6393 2 года назад +8

    Love the way the diving platforms at the aquatics centre were designed. Instead of being a straight support with a straight platform like traditional diving boards, the London 2012 ones were curved into a streamlined shape which looked beautiful

  • @henryrong
    @henryrong 6 лет назад +21

    This was my first Olympics of which I experienced and felt its national impact. I already feel nostalgic!

  • @veryinactiveukmapping
    @veryinactiveukmapping 6 лет назад +94

    The 2012 Summer Olympics were one of the best in my opinion. I didn't get to see it, but I watched a lot of it on TV and loved playing Mario and Sonic.

    • @TusharSundarka
      @TusharSundarka 3 года назад +3

      Mario and Sonic got me into the Olympics and thus into graphic design :D

    • @lucaswallo8127
      @lucaswallo8127 3 года назад +1

      how so

    • @n1kunj
      @n1kunj 3 года назад +3

      Beijing 2008 was the best. No offense

    • @aaronthebest5519
      @aaronthebest5519 3 года назад +3

      @@n1kunj in terms of legacy - London.

  • @NicknooVision
    @NicknooVision 5 лет назад +40

    London 2012 was my entry-time to the Olympics, the Games who made me interest in all the theme, from the mascots (Wenlock was the first mascot I loved) to the ceremonies.

  • @agustingomez1590
    @agustingomez1590 6 лет назад +22

    Wow. London 2012 really rocked!

  • @jadecummings8093
    @jadecummings8093 6 лет назад +31

    I really missed London 2012 and it was so amazing.

  • @gingerberry101
    @gingerberry101 6 лет назад +26

    When the logo was first revealed, I hated it, but I really think it worked out well!

  • @fadhilabryanto9037
    @fadhilabryanto9037 4 года назад +31

    The font and the color pallette was very iconic, no other games did it better than london to this day

  • @sundalongpatpat
    @sundalongpatpat 3 года назад +6

    The rich colors of 2012 and 2016 is chef's kiss.

  • @Chris-pn2iy
    @Chris-pn2iy 3 года назад +6

    This whole time I thought the logo was supposed to represent a city street map, and I thought that was so clever. Now it turns out that was never the case.

  • @jasminejohnston6393
    @jasminejohnston6393 Год назад +4

    1:53 I have one of those London 2012 cookie tins, but I got it from a thrift store so it was empty when I bought it. Oh well, I care more about Olympic memorabilia than cookies!

  • @kurinthekitty6842
    @kurinthekitty6842 2 года назад +3

    London 2012 will always be a memory that is ingraved in my head & my heart I love the vibrant colors & Dynamic shapes symbolizing the year & the Mascots Wenlock & Mandeville are the perfect icing & candles on the Cake
    My Mom, Sister & I were actually in London during the Olympics & that's where I met my friend & pen pal Emily I still(sorta)remember the Opening Ceremony
    After the ceremony we were in the gift shop & for souvenirs I got Wenlock, Emily got Mandeville, my sister got some Magnets & Stationary & my mom got a mug with Wenlock performing Weightlifting
    In conclusion London 2012 will always be loved in my heart I can kinda understand why you may be ehhhhh
    I get maybe your a Rio 2016 fan, a Vancouver 2010 fan, a Barcelona 1994 fan, a Nagano 1998 fan, etc
    Whatever floats your boat
    Cheers I'll tost to that all day long

  • @rajs4719
    @rajs4719 3 месяца назад +3

    12 years later and it looks incredibly dated already

  • @MrJcjimher
    @MrJcjimher 3 года назад +8

    I loved that logo and that whole identity from minute 1. And I still love it to this day. 2nd best ever (after Mexico 68)

  • @energforce8287
    @energforce8287 5 лет назад +12

    I love the logo. It's memorable after all the years!

  • @Pacifistrapist
    @Pacifistrapist 6 лет назад +7

    The eternal London Olympics logo lmao

  • @Lugmillord
    @Lugmillord 3 года назад +3

    I only now saw, that the logo represents the number 2012.

  • @mattcarroll2135
    @mattcarroll2135 3 года назад +18

    The logo was the only big let down from an otherwise incredible games.

    • @Yourmumd33p
      @Yourmumd33p 2 месяца назад

      Zion , what's wrong with that?

  • @ВалераВофт
    @ВалераВофт 5 лет назад +6

    ...waiting for Barcelona '92!

  • @oscarchacalnerd4108
    @oscarchacalnerd4108 6 лет назад +20

    I'm still thinking that controversial logo/emblem and diferents pictograms are awful and they were not the best option in my opinión!!
    However, I think the color palette it was successful and looks great.

  • @cipreste
    @cipreste 3 года назад +3

    "lebron doing the basketball" lmao

  • @Muskegon1608
    @Muskegon1608 3 года назад +7

    The logo was awful, but the colour and general aesthetics of the Games were the best.

  • @足立知子-i3c
    @足立知子-i3c 4 года назад +2

    美しいです😆選手のテンションあがりますよね♥️

  • @sleepyraisins
    @sleepyraisins 6 лет назад +3

    Plz do the Rio Olympics design focas

  • @esc_stan_uk
    @esc_stan_uk 3 месяца назад

    This should be popular

  • @kimiyami
    @kimiyami 3 месяца назад

    Pro designers yell at it, and I'm just a regular person. I love it.

  • @rezabakhshi
    @rezabakhshi 6 лет назад +6

    Best Olympic ever

  • @itsnathan9131
    @itsnathan9131 6 месяцев назад

    Do one with Rio 2016 next

  • @jeff9734
    @jeff9734 6 лет назад +6

    I really love the design of 2012

  • @hanifchusnul2301
    @hanifchusnul2301 6 лет назад +3

    please do tokyo 1964

  • @kokococco
    @kokococco 6 лет назад +4

    もう6年前か…

  • @sporty2211
    @sporty2211 6 лет назад +2

    Good one

  • @catarina_tai
    @catarina_tai 3 года назад +1

    No video for rio2016?

  • @heist3336
    @heist3336 5 лет назад +5

    While Vancouver had the energy and feel to the Olympics, London brought a lively design that I still believe to be one of the best depictions of the Olympics.

  • @TusharSundarka
    @TusharSundarka 3 года назад +1

    1:53 I have one of those :D

  • @วังตะวันองค์

    สวยมากๆครับ​ อยากดูแล้ว

  • @luisfelipedeluna9152
    @luisfelipedeluna9152 3 года назад +2

    Rio 2016?

  • @足立知子-i3c
    @足立知子-i3c 4 года назад +2

    輪っわかりました❤️

  • @mikenealon4042
    @mikenealon4042 3 года назад +1

    but
    that logo

  • @360azzurriQ
    @360azzurriQ 6 лет назад +1

    Is that Jose Mourinho at 2:12?

  • @Griff10poldi
    @Griff10poldi 6 лет назад +4

    I have the font in my computer lol

  • @bartoloirias6961
    @bartoloirias6961 4 года назад +9

    Worst logo ever, and the use of “Pepto Bismol” pink in some venues was hideous

    • @victoriabell9546
      @victoriabell9546 4 года назад +5

      Ah, yes, the most criticized logo of the modern Olympic games still getting criticized today.

  • @WHUFCboy3456
    @WHUFCboy3456 3 месяца назад +1

    🇬🇧🇬🇧🇬🇧🇬🇧🇬🇧🇬🇧🇬🇧🇬🇧🇬🇧

  • @manolo1130
    @manolo1130 5 лет назад +5

    1:19 zion

  • @ndulmillenium
    @ndulmillenium 3 года назад +1

    The logo known for its "Zion" conspiracy.

    • @PastPresented
      @PastPresented 3 года назад

      I have a theory that the "zion" thing (plus the emphasis on "2012"- supposed year of the Mayan prophecy- rather than "London") was a deliberate arrangement with security services so that they could follow online discussions about it from 2007 onward, and spot people who might be taking advantage of the controversy to recruit for some evil activity during the Games

    • @jakyloyjuan193z
      @jakyloyjuan193z Год назад

      the 30th olympiad was filled to the brim with conspiracies

  • @crixxxxxxxxx
    @crixxxxxxxxx 3 года назад +8

    The London logo, font and mascots are still the absolute worst.

  • @vinnydurham8964
    @vinnydurham8964 3 месяца назад +1

    Worst logo ever

  • @commentertv3800
    @commentertv3800 6 лет назад +3

    London was middle boring and middle cool

  • @bestgamer4157
    @bestgamer4157 6 лет назад +2

    Tankiw

  • @basicelement
    @basicelement 2 года назад +4

    The ugliest logo ever, sorry...

  • @jamesalex5474
    @jamesalex5474 2 года назад +3

    This was the shitest logo ever lets not kid ourselves. Everyone rampaged here when it first came out it was that terrible.

    • @marksnow7569
      @marksnow7569 Год назад +1

      It was designed to be talked about (and probably to be interpreted ambiguously)

  • @dakotadavidson5108
    @dakotadavidson5108 6 лет назад +2

    4

  • @antonchristian873
    @antonchristian873 2 года назад +2

    The worst logo I have seen for the Olympics ! looked like an amateur art school project.

  • @blauwzakjecrack
    @blauwzakjecrack 4 года назад +5

    The logo looks trashy,it dous not resemble sport or tournament or whatsoever. It should appeal to a broad audiance without context,and it clearly fails to do so as is explained by the designers in this video that it is misunderstood. The chaotic lines do give a template for more specific sports logo`s but that is just what random chaos dous, when you find logic in chaos and it makes sense dous not advocate correctness and rational logic as is proclaimed in this video.

    • @marksnow7569
      @marksnow7569 3 года назад

      Once you assume that it is deliberately designed to be misread as "ZiON" it starts to make much more sense

  • @alfiemikhail1106
    @alfiemikhail1106 3 года назад +7

    The worst Olympic logo ever

  • @arx1462
    @arx1462 6 лет назад +3

    First

  • @eloic.6903
    @eloic.6903 6 лет назад +2

    First ?

  • @music_by_carlos
    @music_by_carlos 3 года назад +2

    so bad

  • @aljameelaljameel3562
    @aljameelaljameel3562 6 лет назад +2

    First