Thank you so much for the video!! My conversion ads are currently showing "unknown" for all the countries they are targeting; I was wondering if you've seen this before or how I could fix it!
This is just how it is now unfortunately. For conversion campaigns you'll always get unknown in the breakdown data. This makes services like Hypeddit and Feature FM useful since you get that data back with their platforms.
Hola Andrew - what length for video clip for the ads do you recommend these days for algorythms or engagement? 15 / 30 / 45 / 60 seconds? Thanks, great vid!
TLDR; only have the ad run as the best part of your content If it's a song, you usually just want the most bumping part. So if you think the DROP or chorus or a part of verse 2 is the BEST part of the song. Put that in, just one or two measures of it. So people can immediately get a feel for the song and delve in from there.
@@VJAYmp3 Thx, yes I get that, just wondering on lengths in terms of seconds. Generally, under a minute I'm guessing is the best for the algorhythm as the skip rate is less. The shorter the better while still getting your best point of the song across - I suppose that would be the answer, but wondering if there's any more specific insight Andrew might have on this point and his preferred practices lately. Things change all the time. Thanks.
I do 15 seconds most of the time. have multiple ads with different parts of the song, perhaps different visual styles as well, make them engaging immediately when the video starts (no 3 second intro).
How do you handle bots? I used to have pretty decent success, but my last campaign I got what looked like fantastic results (~10 cents per conversion) but almost no streams. I reduced my audience to just large first world countries and tried again with the same result. What would motivate bots makers to do this anyway? Are other platforms killing FB ad effectiveness to devalue their service?
In another video he said if you notice bots, duplicate the campaign, pause the old one, and make changes to the new one. Otherwise Facebook will remember the cheap bots and will keep shooting for them. You have the break the cycle and start fresh
The Ads are sometimes a mystery to me ;) I also have video ads that have good impressions (about 60,000 with only 10€ daily ) and 5000 clicks after only 2 days... but that is not reflected on Spotify (the link in the ad is directly a link to Spotify). What does this mean? Does Facebook count the clicks when someone clicks on the ad so e.g. the video is played or does Facebook count as a click when the user goes to the external website?
It sounds like you’re using a traffic campaign when you should be using a conversion campaign. Traffic campaigns direct to Spotify do not work most of the time for various reasons, I have a comparison video of traffic and conversions on my channel.
That might explain it. Some say that they have switched from conversion to traffic because conversion would no longer have the success... Did I mention that Facebook Ads are a mystery to me :D Btw. afterwards you can not change campaigns from traffic to conversion? You must then certainly create new (can you just copy the old campaign?) I forget the most important thing: for a conversion campaign do you need a landing page or does a direct link to Spotify work too?
Andrew can you make a video explaining why me and a bunch of other people I found on redit can get hundreds of clicks on fb ads and then they don't show up on spotify for artists AT ALL. I can confirm my fb ad is transferring people to my spotify and out of the huuundred that went through to my spotify I have not got even 1 extra listener to show for it.
I actually do have a video on this. ruclips.net/video/dPpHOG6s0Tk/видео.html Most of the time it comes down to either the person using link click campaigns instead of conversion campaigns, using automatic placements, landing page errors or including too many countries in your targeting. That video covers those situations. Using traffic / link click campaigns is the most common mistake I see. Link click campaigns practically never work on Facebook for this type of thing. You really want conversions.
It depends, its normal during the first couple days for costs to be chaotic or even super expensive - especially if its your first campaign. Your first campaign in general will probably be the worst one you ever run. If its been like 3-4 days and its still $1 i'd re-evaluate what audiences and ads you're using, try to think why the cost is so high. If its only been 24 hours i'd give it another day or two.
Andrew, im getting good conversions on my ad. But they aren't making past my landing page to spotify. Just primarily stopping on my link page. How do you work with that?
If your ad account is restricted then you can't run ads, but if you've previously been restricted and you have it back I don't believe it will impact performance at all. Everyone has their ad account restricted at some point, you'd have a hard time finding someone who's done this for years and has never been restricted.
@@AndrewSouthworth can we set up some way you can take a look into my ad account and see if you can dissect the issues with it? Do you offer a consultation service like that?
Yeah you can use anything. Premiere, iMovie, DaVinci Resolve, Final Cut, Canva, etc. I personally use Premiere Pro but i've seen people use all sorts of stuff. As long as it has the functionality you need and you can find tutorials on it, go for it.
I believe that you should invest in your artist brand, not on Spotify spins. I think Bandcamp is a better platform...free and you can sell music and merch.
Streams are just one piece of the puzzle, just like Bandcamp. Spotify might not make sense as the main focus for every artist just like Bandcamp might not make sense for every artist. Personally i've never bought anything on Bandcamp and don't know anyone that has, but everyone I know uses Spotify. Spotify also gives you a lot of free coverage with algorithmic playlists, as far as I know Bandcamp doesn't have a discover system or recommendation algorithm. Bandcamp's payment structure is super fair, they take a reasonable cut and the no-fee Friday thing is great. Its the closest you can get to having your own website to sell music without having your own website to sell music. I still put all my music on Bandcamp too. In any case the one thing that is always the most valuable is growing your engaged email list. Doesn't matter what platform you're on, if you have their email you can communicate with your people and drive them to listen.
Thank you for yet another awesome video. I want to say: one VERY important thing to do before you start paid ads, is to make sure your account is secure. Otherwise, you’ll get hacked and the hackers will try to run a $60,000 crypto promo campaign with your account and money!
haha yes thats definitely the goal. However its not a practical goal to expect your music to be better than any artist out there when you're just getting started. The music has to be great, but there is definitely a threshold where its good enough for people to enjoy and for it to do great in marketing. I've seen many perfectionists delay releasing music and marketing it when they could have otherwise had 20 songs out and established a core audience of thousands. Much better to release those phenomenal masterpiece songs after you've grown some type of audience already than to release it in complete silence. Its that whole artist journey thing. We don't want to have our journey be from 0% to 100% because it will be too bad from the start. But if you're starting at 80% and over time improving to 110% while you grow your audience, I think thats better for most people that waiting until you're at 110% and growing from there.
Hi… Does anyone know why the “listen” button doesn't appear, I'm running my first conversion campaign and everything still confuses me, nice video btw I’ve been watching a lot of your work these days… brilliant!
@Andrew Southworth I want to know how much success would you have if you targeted Itunes sales instead of targeting Spotify or any streaming platforms. How much more money would you make?
I think higher ticket item is better than selling music. cuz one song one dollar. the add 5. One click one dollar. Your better off selling samples or udemy course. samples can go for 9.99 to 50 dollars. Udemy course can go for 12-100 USD. Music stream .004 for one play.
This is true, however most people aren't doing music solely for the money - they're trying to promote and monetize something they love. If someone was looking for a quick way to make a profit the music industry is probably one of the worst ways to do that haha. For some artists though you're 100% right. I think plenty of artists have the skills and would enjoy making sample packs or courses. It's a great way to make money, I sell both sample packs and courses and have been doing it for years. Although I would recommend not selling courses on Udemy, they're like the streaming equivalent of course websites. Much better to sell a course on your own website for $100 than compete in their marketplace where someone else might be selling a similar course for $7. A lot of people will list their old courses on their to squeeze out more money before retiring the course altogether.
@@AndrewSouthworth true but they did mark up the prices to 15. so you can make for from udemy. But if takes 1 dollar to acquire 10 bucks then yeah the ad is worth it. But if you take 1 dollar for one click for .005 stream not worth it. You can get licensing, on your songs but that's pretty difficult. You have to network or be pretty good. or be lucky.
@@jasonreviews of course you are right. I do. but not by selling my soul :) selling samples works fine for some colleagues of mine. but not for me. I am a songwriter, not a creators of samples for othere songwriter. of course every artist has to find his own way to make money. 🖤
IN MY OPINION: When it comes to the video you run with your ad. I've had the best luck using memes. Best thats worked so far specifically : "Gypsy kid dancing at club can't be bothered. 1997."
@@AndrewSouthworth yeah I’m using conversion, makes me think toneden’s landing page is taking a long time to load or something. I’ve now spent £150 and have 72 streams so I don’t think there’s any chance of getting play listed on Friday
Tons of likes with no clicks must be bots .how hard is it to click call to action and listen to a song or view a RUclips video if you clicked the like button.
The conversions do not work for me. I think that promotion via FB Ads is crap. Only very expensive. No idea why it works for you. But I am not good with that....
Try out Koji for free here: bit.ly/KojiForMusic2
Thank you so much for the video!! My conversion ads are currently showing "unknown" for all the countries they are targeting; I was wondering if you've seen this before or how I could fix it!
This is just how it is now unfortunately. For conversion campaigns you'll always get unknown in the breakdown data. This makes services like Hypeddit and Feature FM useful since you get that data back with their platforms.
@@AndrewSouthworth thank you so much!!
Hola Andrew - what length for video clip for the ads do you recommend these days for algorythms or engagement? 15 / 30 / 45 / 60 seconds? Thanks, great vid!
TLDR; only have the ad run as the best part of your content
If it's a song, you usually just want the most bumping part. So if you think the DROP or chorus or a part of verse 2 is the BEST part of the song. Put that in, just one or two measures of it. So people can immediately get a feel for the song and delve in from there.
@@VJAYmp3 Thx, yes I get that, just wondering on lengths in terms of seconds. Generally, under a minute I'm guessing is the best for the algorhythm as the skip rate is less. The shorter the better while still getting your best point of the song across - I suppose that would be the answer, but wondering if there's any more specific insight Andrew might have on this point and his preferred practices lately. Things change all the time. Thanks.
I do 15 seconds most of the time. have multiple ads with different parts of the song, perhaps different visual styles as well, make them engaging immediately when the video starts (no 3 second intro).
How do you handle bots? I used to have pretty decent success, but my last campaign I got what looked like fantastic results (~10 cents per conversion) but almost no streams. I reduced my audience to just large first world countries and tried again with the same result. What would motivate bots makers to do this anyway? Are other platforms killing FB ad effectiveness to devalue their service?
In another video he said if you notice bots, duplicate the campaign, pause the old one, and make changes to the new one. Otherwise Facebook will remember the cheap bots and will keep shooting for them. You have the break the cycle and start fresh
The Ads are sometimes a mystery to me ;) I also have video ads that have good impressions (about 60,000 with only 10€ daily ) and 5000 clicks after only 2 days... but that is not reflected on Spotify (the link in the ad is directly a link to Spotify). What does this mean? Does Facebook count the clicks when someone clicks on the ad so e.g. the video is played or does Facebook count as a click when the user goes to the external website?
It sounds like you’re using a traffic campaign when you should be using a conversion campaign. Traffic campaigns direct to Spotify do not work most of the time for various reasons, I have a comparison video of traffic and conversions on my channel.
That might explain it. Some say that they have switched from conversion to traffic because conversion would no longer have the success... Did I mention that Facebook Ads are a mystery to me :D
Btw. afterwards you can not change campaigns from traffic to conversion? You must then certainly create new (can you just copy the old campaign?)
I forget the most important thing: for a conversion campaign do you need a landing page or does a direct link to Spotify work too?
Andrew can you make a video explaining why me and a bunch of other people I found on redit can get hundreds of clicks on fb ads and then they don't show up on spotify for artists AT ALL. I can confirm my fb ad is transferring people to my spotify and out of the huuundred that went through to my spotify I have not got even 1 extra listener to show for it.
I actually do have a video on this. ruclips.net/video/dPpHOG6s0Tk/видео.html
Most of the time it comes down to either the person using link click campaigns instead of conversion campaigns, using automatic placements, landing page errors or including too many countries in your targeting. That video covers those situations.
Using traffic / link click campaigns is the most common mistake I see. Link click campaigns practically never work on Facebook for this type of thing. You really want conversions.
Hey Andrew how can I book a consultation with you bro ?
andrew, my campaign is currently in the “learning” phase but the cost per view content is absolutely ass. like $1 type shit. what should i do?
It depends, its normal during the first couple days for costs to be chaotic or even super expensive - especially if its your first campaign. Your first campaign in general will probably be the worst one you ever run.
If its been like 3-4 days and its still $1 i'd re-evaluate what audiences and ads you're using, try to think why the cost is so high. If its only been 24 hours i'd give it another day or two.
Andrew, im getting good conversions on my ad. But they aren't making past my landing page to spotify. Just primarily stopping on my link page. How do you work with that?
Does a restricted FB ad account effect how your ads perform?
If your ad account is restricted then you can't run ads, but if you've previously been restricted and you have it back I don't believe it will impact performance at all. Everyone has their ad account restricted at some point, you'd have a hard time finding someone who's done this for years and has never been restricted.
@@AndrewSouthworth can we set up some way you can take a look into my ad account and see if you can dissect the issues with it? Do you offer a consultation service like that?
Hey Andrew i have a question, instead of using adobe premiere pro for creating fb ads can i just use imovie instead?
Yeah you can use anything. Premiere, iMovie, DaVinci Resolve, Final Cut, Canva, etc. I personally use Premiere Pro but i've seen people use all sorts of stuff.
As long as it has the functionality you need and you can find tutorials on it, go for it.
@@AndrewSouthworth thanks alot!
I sat down and wrote down 2 full pages of similar artists to include in my ad sets.
That’s awesome!
I believe that you should invest in your artist brand, not on Spotify spins. I think Bandcamp is a better platform...free and you can sell music and merch.
Unfortunately band camp doesn’t “work” for all genre and type of fans.
@@BgJimy In all fairness, Spotify, Apple Music, et al doesn't "work" for indie music producers unless you just want to earn a stack of pennies.
Streams are just one piece of the puzzle, just like Bandcamp. Spotify might not make sense as the main focus for every artist just like Bandcamp might not make sense for every artist.
Personally i've never bought anything on Bandcamp and don't know anyone that has, but everyone I know uses Spotify. Spotify also gives you a lot of free coverage with algorithmic playlists, as far as I know Bandcamp doesn't have a discover system or recommendation algorithm.
Bandcamp's payment structure is super fair, they take a reasonable cut and the no-fee Friday thing is great. Its the closest you can get to having your own website to sell music without having your own website to sell music. I still put all my music on Bandcamp too.
In any case the one thing that is always the most valuable is growing your engaged email list. Doesn't matter what platform you're on, if you have their email you can communicate with your people and drive them to listen.
Awesome video friend well done ✅💙
Thanks Aveya!
Thank you for yet another awesome video. I want to say: one VERY important thing to do before you start paid ads, is to make sure your account is secure. Otherwise, you’ll get hacked and the hackers will try to run a $60,000 crypto promo campaign with your account and money!
Are you referring to keeping your facebook ad account secure? Any good suggestions? Thanks
Yeah 2FA is your friend.
"80% as good as other artists?" I disagree -- it should be BETTER than other artists out there. Be so good they can't ignore you! ;)
haha yes thats definitely the goal. However its not a practical goal to expect your music to be better than any artist out there when you're just getting started. The music has to be great, but there is definitely a threshold where its good enough for people to enjoy and for it to do great in marketing.
I've seen many perfectionists delay releasing music and marketing it when they could have otherwise had 20 songs out and established a core audience of thousands. Much better to release those phenomenal masterpiece songs after you've grown some type of audience already than to release it in complete silence.
Its that whole artist journey thing. We don't want to have our journey be from 0% to 100% because it will be too bad from the start. But if you're starting at 80% and over time improving to 110% while you grow your audience, I think thats better for most people that waiting until you're at 110% and growing from there.
@@AndrewSouthworth Good point!
Hi… Does anyone know why the “listen” button doesn't appear, I'm running my first conversion campaign and everything still confuses me, nice video btw I’ve been watching a lot of your work these days… brilliant!
Anoying right
@Andrew Southworth I want to know how much success would you have if you targeted Itunes sales instead of targeting Spotify or any streaming platforms. How much more money would you make?
You might have different results in your genre, but i've found so few people buy downloaded music nowadays you'd be better off selling physical CD's.
thank you Andrew
I think higher ticket item is better than selling music. cuz one song one dollar. the add 5. One click one dollar. Your better off selling samples or udemy course. samples can go for 9.99 to 50 dollars. Udemy course can go for 12-100 USD. Music stream .004 for one play.
Yes. But some of us are musicians and artists. :)
This is true, however most people aren't doing music solely for the money - they're trying to promote and monetize something they love. If someone was looking for a quick way to make a profit the music industry is probably one of the worst ways to do that haha.
For some artists though you're 100% right. I think plenty of artists have the skills and would enjoy making sample packs or courses. It's a great way to make money, I sell both sample packs and courses and have been doing it for years.
Although I would recommend not selling courses on Udemy, they're like the streaming equivalent of course websites. Much better to sell a course on your own website for $100 than compete in their marketplace where someone else might be selling a similar course for $7. A lot of people will list their old courses on their to squeeze out more money before retiring the course altogether.
@@AndrewSouthworth true but they did mark up the prices to 15. so you can make for from udemy. But if takes 1 dollar to acquire 10 bucks then yeah the ad is worth it. But if you take 1 dollar for one click for .005 stream not worth it. You can get licensing, on your songs but that's pretty difficult. You have to network or be pretty good. or be lucky.
@@FrozenPlasmaOfficial_YT We're all artist. You still have to make ends meet pay bills and eat.
@@jasonreviews of course you are right. I do. but not by selling my soul :) selling samples works fine for some colleagues of mine. but not for me. I am a songwriter, not a creators of samples for othere songwriter. of course every artist has to find his own way to make money. 🖤
IN MY OPINION:
When it comes to the video you run with your ad. I've had the best luck using memes.
Best thats worked so far specifically : "Gypsy kid dancing at club can't be bothered. 1997."
I have no idea what my subgenre is. Anyone that knows Hiphop, lmk what you think it is cause I have no clue.
I think it's the more valuable of your channel
I’m currently running a campaign which I’ve spent £122 and only have 59 streams… toneden is showing 445 link views but only 85 click throughs
Are you using a conversion campaign? Normally the ratio of page views and click through is much higher.
@@AndrewSouthworth yeah I’m using conversion, makes me think toneden’s landing page is taking a long time to load or something. I’ve now spent £150 and have 72 streams so I don’t think there’s any chance of getting play listed on Friday
💯🔥🔥🔥
Tons of likes with no clicks must be bots .how hard is it to click call to action and listen to a song or view a RUclips video if you clicked the like button.
Google Trends is your friend
Dauerwerbesendung
The conversions do not work for me. I think that promotion via FB Ads is crap. Only very expensive. No idea why it works for you. But I am not good with that....
Facebook targeting is dead
I mean it’s still working great for me an countless people I know 🤷♂️