Hey big Professor Charley T! Big fan here! Just to let you know that after I picked the 2 best primary texts, it made a recap with everything together and told me that if I wanted to learn more about the 3:2:2 method to visit a video, but when I clicked on it, it showed as private. I already saw your 3:2:2 video so I know what you're talking about, but just to let you know what's happening. Thank you for all the information you provide and for this awesome GPT as well! It's awesome, I'm gonna start using it every day! 💯
Charlie, this was amazing. The 4PI analysis is pure gold. Your approach for optimizing ads is genius. I realize I was strawmanning some things about your approach
Thanks for your video, Charlie! One question: If nowadays I'm running hero product in a fashion clothe brand and want to surf the peak of summer selling straw purses... Can I simple create a new campaign (new business objective) and put a carousell or catalog? There is a chance to fu*k my main hero campaign? by confusing pixel intelligence or something like that? You rock!
@@CTtheDisrupter haha watched it completely, now im thinking like charlie. This is your top of funnel video, will reach broader audience would have low frequency and obv you will not convert that good by this but this will surely create better opportunities to your other videos that are more niche down and are kind of bottom/middle funnel videos to perform well and get you that conversion haha♥️
Great content. Is the "winners ad set" not dynamic creative? If not, when we find a new winner on the DCT, how do we know which creative and copy are the best-performing ones to migrate into the "winners ad set" as a regular creative? Thanks
Yes correct, it is not dynamic The process here is different by ad account but the simple way is to provide Facebook Post with Comments and then hit the time stamp and grab the post id
@@CTtheDisrupter Great! As far as I know, we can't get a "post id" from dynamic ads. So, what's the process when we get a successful DCT? In this case, how would we take this creative into the "WINNERS AD SET"?
@@CTtheDisrupter Wouldn’t that be: - 1 Campaign - 1 Adset Flex 10 Videosads - 2 Adsets 3-2-2 (means 6 VideoAds) without Flexible Am i getting something wrong? When i turn on DCT Flex Ads automatically turns on
28:28 hi Charlie over here there's 1 winning ad set and 2 dcts are mentioned. But in the video u have shown how to create only one dct. Where's the winning dct ad set? Does it mean that from start to scale everything will be done in 1 campaign,1 ad set and 3 dynamic creatives with headlines and primary texts only? We don't have to test different angles with our target audience? Please solve my doubts
In this example, I’m just showing you how to build it and when you are building it you should make the typical number of assets. I just didn’t want to show the same work over and over again and make the video two hours when it didn’t need to be.
Good Evening Sir...Sir when Dynamic Creative option will go away... Will Flexible ad format will do the same as dynamic creative as I'm using your 3 2 2 framework... Thanks
Hello Professor! Question: do you do the 4pi analysis for ASC campaigns as well? Or only for BAU campaigns? I ask because ASC seems like it's much more BOF oriented. Or do you have a different recipe for ASC analysis? Thank you!
Sometimes But ASC is a deprecating flywheel in itself So the analysis is moot Everything tanks over time Just win by pulling lottery tickets or move away from it
One question, what about Middle of funnel when optimizing? I know TOFU ads are supposed to have low frequency and low CPM, and low efficiency . And I know BOFU ads are supposed to have high frequency and higher CPMs, and high efficiency. But what about MOFU ads? What am I optimizing for here?
The thing that I never understood with dynamic ads is tracking. In the end, you just can’t track who clicked on what ad from a dynamic creative ad. That means that if you optimize for cost per sale (for lead gen businesses, for example) you will never know which ad performed best, because it is a well known fact that the Facebook reporting is trash and inaccurate. So I’m kind of boggled here
Attribution is about Data... not results Run the ads until you need to change them then grab the post IDs of the ads you have run to populate that Winners Ads set
There is so much value in here. Thanks Charley for sharing your knowledge with us, you truly rock!!
My pleasure!
Did you get the freebie?
I don't think there's anyone that knows Meta like Charlie does! Great video.
Haha THANK YOU!
Killing it Charley!
Hey big Professor Charley T! Big fan here! Just to let you know that after I picked the 2 best primary texts, it made a recap with everything together and told me that if I wanted to learn more about the 3:2:2 method to visit a video, but when I clicked on it, it showed as private. I already saw your 3:2:2 video so I know what you're talking about, but just to let you know what's happening.
Thank you for all the information you provide and for this awesome GPT as well! It's awesome, I'm gonna start using it every day! 💯
Oh no!
I’ll fix that
And yea
Ain’t that GPT wonderful?
I LOVE IT
I’m new to this and have watched a lot of videos that are all over the freaking place.
This one has been by far the best, most cleanest one.
Oh thank you so so much!!!
Thank you Charlie ❤
YOU BET!
thank you so much for this!
You're so welcome!
did you get the freebie?
1 hour of full content. Let's go!
Thank you Teach, you're making my life easier
Glad you enjoy it!
And don’t forget to take the freebie!
*shocking* that this available for free. Thank you ❤
You're welcome 😊
Wait until you see what isn’t free :)
Professor Charley is the GOAT 🐐
Hahah THANK YOU!!!
You really are the GOAT when it comes to Meta ads. So glad I stumbled across you and the DS community.
Oh man… thank you so so much!
And your masterclass in Disrupter School has been one of those where I took action THAT DAY
Killer work dude
Oh my god this could be PAID.
You're truly my inspiration. Thank you so much for this banger content.
Thank you so much and honestly if you think this is valuable wait until you see what I do charge for
Charley, the man, the myth, the legend.
Yes yes and thank you!!!!
Can't wait to go through the entire video!
And don’t forget the freebie
Oh Man, this Is gold!
Thank you so much!
Don’t forget the freebie
Thanks man, them Steelers is looking decent
Hahah YES!
Charlie, this was amazing. The 4PI analysis is pure gold. Your approach for optimizing ads is genius. I realize I was strawmanning some things about your approach
Glad it was helpful!
Did you see my 5 Minute Friday video on it last week?
ruclips.net/video/EdwH8B5ZBFE/видео.htmlsi=p22-bG7A_ZUBlXY9
Thank you, Charley. This is great!
You're very welcome!
One word. Brilliant!
Two words.
Thank You!
@@CTtheDisrupter9 figures scaling sectets ❤
You owe me a new jaw… my current one is on the floor!! 😮
Thank you!!!!!!!!
Rock on!
Did you get the freebie?
@@CTtheDisrupterYES INDEED!!! I appreciate you!!!!!
Thank you sir! Can’t wait
Any time!
Glad you enjoy it!
And don’t forget to take the freebie!
you could play a perfect joker in batman! great video!
I wish!
Thanks for your video, Charlie! One question: If nowadays I'm running hero product in a fashion clothe brand and want to surf the peak of summer selling straw purses... Can I simple create a new campaign (new business objective) and put a carousell or catalog?
There is a chance to fu*k my main hero campaign? by confusing pixel intelligence or something like that?
You rock!
I do this myself all the time… love the thinking here
thank you professor
You are very welcome
Glad you enjoy it!
And don’t forget to take the freebie!
@@CTtheDisrupter haha watched it completely, now im thinking like charlie. This is your top of funnel video, will reach broader audience would have low frequency and obv you will not convert that good by this but this will surely create better opportunities to your other videos that are more niche down and are kind of bottom/middle funnel videos to perform well and get you that conversion haha♥️
Great content. Is the "winners ad set" not dynamic creative? If not, when we find a new winner on the DCT, how do we know which creative and copy are the best-performing ones to migrate into the "winners ad set" as a regular creative? Thanks
Yes correct, it is not dynamic
The process here is different by ad account but the simple way is to provide Facebook Post with Comments and then hit the time stamp and grab the post id
@@CTtheDisrupter Great! As far as I know, we can't get a "post id" from dynamic ads. So, what's the process when we get a successful DCT? In this case, how would we take this creative into the "WINNERS AD SET"?
Is this a good guide for the ecommerce field as well? And without Facebook blocking me again lol
Absolutely! And we cover how to avoid getting blocked
If i have 10 Ads would you start doing 1 adset with flex/dct and put all of them in one or do 3 adset with 3 creatives? (testing)
Put those 10 in one ad set
Then Run the 2 DCTs against it
@@CTtheDisrupter Wouldn’t that be:
- 1 Campaign
- 1 Adset Flex 10 Videosads
- 2 Adsets 3-2-2 (means 6 VideoAds) without Flexible
Am i getting something wrong? When i turn on DCT Flex Ads automatically turns on
Thank you
You're welcome
Glad you enjoy it!
And don’t forget to take the freebie!
28:28 hi Charlie over here there's 1 winning ad set and 2 dcts are mentioned. But in the video u have shown how to create only one dct. Where's the winning dct ad set? Does it mean that from start to scale everything will be done in 1 campaign,1 ad set and 3 dynamic creatives with headlines and primary texts only? We don't have to test different angles with our target audience? Please solve my doubts
In this example, I’m just showing you how to build it and when you are building it you should make the typical number of assets. I just didn’t want to show the same work over and over again and make the video two hours when it didn’t need to be.
Charlie, is meta gonna give bad results if the facebook ad account is new ?
Yes and No
If the business isn’t new, then even with a new account… the machine will be able to utilize a high volume of data
@@CTtheDisrupter like the business is there but business page is new just starting with ads
Good Evening Sir...Sir when Dynamic Creative option will go away...
Will Flexible ad format will do the same as dynamic creative as I'm using your 3 2 2 framework...
Thanks
We don’t know
It might never
Hello Professor! Question: do you do the 4pi analysis for ASC campaigns as well? Or only for BAU campaigns? I ask because ASC seems like it's much more BOF oriented. Or do you have a different recipe for ASC analysis? Thank you!
Sometimes
But ASC is a deprecating flywheel in itself
So the analysis is moot
Everything tanks over time
Just win by pulling lottery tickets or move away from it
Thanks Charley, you're my Sensei
One question, what about Middle of funnel when optimizing?
I know TOFU ads are supposed to have low frequency and low CPM, and low efficiency . And I know BOFU ads are supposed to have high frequency and higher CPMs, and high efficiency.
But what about MOFU ads? What am I optimizing for here?
Kinda just shooting the gap here
What if budget is low? Should I still use broad targeting?
Yes, and work on the volume of sales, you can get without ad because otherwise none of it matters anyway
Messi facebook ads 😂❤
Hahah THANK YOU
The thing that I never understood with dynamic ads is tracking. In the end, you just can’t track who clicked on what ad from a dynamic creative ad. That means that if you optimize for cost per sale (for lead gen businesses, for example) you will never know which ad performed best, because it is a well known fact that the Facebook reporting is trash and inaccurate.
So I’m kind of boggled here
Attribution is about Data... not results
Run the ads until you need to change them
then grab the post IDs of the ads you have run
to populate that Winners Ads set
0:25 that’s happening!?!?!?!?
Oh yes!!!!