Dude, Im an advanced Facebook Ads user and you just blew my mind (and solved a HUGE problem I was having trying to scale my ads). Thank you so much for that!
@@CTtheDisrupterdig into objective types (sales, lead, engagement) and sources such as messenger, lead forms, website/landing page. Why does engagement sometimes work but doesn’t seem scalable.
This is amazing and such incredible value. I've binged at least 7 hours of your videos in the last 24 hours and am re-doing my whole Meta ads manager now.
Charlie, this was amazing. The 4PI analysis is pure gold. Your approach for optimizing ads is genius. I realize I was strawmanning some things about your approach
a lot of information. a lot of good tips. a lot of statements w/o examples. that said, it was free. but free is expensive to me if I'm listening for a few hours taking notes and ending confused.
Thanks Charley, I've been trying to help get my wife's art business up and running, this is such a helpful video, thank you. We're only getting started so I'm sure we'll be back to watch it & the rest of your videos multiple times.
Hey big Professor Charley T! Big fan here! Just to let you know that after I picked the 2 best primary texts, it made a recap with everything together and told me that if I wanted to learn more about the 3:2:2 method to visit a video, but when I clicked on it, it showed as private. I already saw your 3:2:2 video so I know what you're talking about, but just to let you know what's happening. Thank you for all the information you provide and for this awesome GPT as well! It's awesome, I'm gonna start using it every day! 💯
Something that I’m not sure I understand: the campaign structure should be 1 campaign, 3 adsets for each stage in the funnel? TOF adset, MOF adset, and BOF adset that includes relevant stage ads in each adset?
I’m so happy to hear that. Check out the freebie and continue to build from there and hey look he say they’ve invested in courses before I actually do have those available as well. This is like the prelude to the first book of a multi year college degree that you could get like this is the orientation.
Thank you for the incredible value, Charley! Would you include catalog ads in that same CBO campaign? What about retargeting campaigns? Other creators like Dara and Sam Pilliero have different strategies, it's crazy to keep up 🙃
I would not include a catalog ad with my hero campaign. The purpose of a catalog ad is something completely different and I have a few playlists on that. By the way, I think Dara is great but I don’t know Sam so I’m gonna have to check them out What I will say is that what matters most is finding somebody who makes this their zone of genius that you can understand and who’s efforts work for you and in that way while I love and respect many people in this space I don’t know if they meet that objective as effectively as I do But I would love to know your feedback and to earn your subscription and support and ultimately help you see the most success that you can
Awesome content Charley - Just got into the inner circle! One question: when you test a new DCT how do you decide if you put the ad ID it into the winning ad set - just as soon as it gets more spend and better results then the old ad from the same funnel stage in the winning ad set? And if you move it over, do you turn off the DCT then? Thanks!
We got to this in this week’s Friday Live Show Check it out here… The BEST Black Friday Meta Ads Tutorial ruclips.net/user/live8PCDZk28684?feature=share
Great content. Is the "winners ad set" not dynamic creative? If not, when we find a new winner on the DCT, how do we know which creative and copy are the best-performing ones to migrate into the "winners ad set" as a regular creative? Thanks
Yes correct, it is not dynamic The process here is different by ad account but the simple way is to provide Facebook Post with Comments and then hit the time stamp and grab the post id
@@CTtheDisrupter Great! As far as I know, we can't get a "post id" from dynamic ads. So, what's the process when we get a successful DCT? In this case, how would we take this creative into the "WINNERS AD SET"?
heyo, i launched a new store again, realizing that much have changed since last time. I have a issue with my ad account, for hours i could not connect my pixel and when i created a new one, and followed other tutorials, i did not get all the events i wanted. So i decided to manually add Purchase and Payment Information event, so it register if you click on the field or the purchase button so in reality i get wrong data etc no information and no money. And after my expirements my add account is a mess. I have only run the ads for approx 5 days. So my questions for you Chief. 1 Should i scrap everything and retry. 2, is the issue with the events related to not verifying the domain correctly? i manually added it but it was definitely alot of messing around. Thank you again for putting out top notch content, and happy new year!
Hey Charlie, quick question about starting the campaign from scratch.... If it's a brand new business and I have no ads with data for the control adset, how do I start out the ad account? Just 2 dct's testing 2 concepts?
Love this Actually covered this live during our Community Vid today 3 Simple Steps: Discover The Blueprint to Facebook Ad Success ruclips.net/user/livevcJ_FSXoRH8
Hey Professor Charley. Im new into your channel, is everything explained in the video valid for dropshippers too ?if not so can you do video about what should dropshippers do? or aggressive scaling? (By the way i subscribed and Thanks for such valuable information.)
Yes, I have a lot of Drop ship or students. The one big caveat that I would add to Drop shippers is understand that if you’re only drop shipping a product then you don’t have a business so begin to white label and vertical integration of your product offer I also have a full length video about shipping on the channels so check it out
Hey Professor, thank you so much for the amazing content! This is the best video on Facebook on the internet. However, the freebie (giveaway) link is not working; it says "Page Not Found."
Hi, New to your channel, thank you for the indepth video on this. I have run FB ads unsuccessfully in the past and want some guidance on how to get back up again on it. I have a print on demand ecommerce store so i have a lot of different products (think jewelry, blankets, mugs etc) that target different niches and audiences. i have created multiple CBO campaigns to test each new product and not gotten anywhere. Do i need to focus on a niche audience for FB ads to be effective and get out of the learning phase. I am still unclear on how to test different products if you are keeping the same campaign. Any help would be appreciated
Hey thanx for this GREAT QUESTION We actually went over it LIVE on this week’s community chat 3 EASY Steps to Scale ANY Small Business with Meta Ads ruclips.net/user/liveSeKjr2Yswr0?feature=share
@@CTtheDisrupter haha watched it completely, now im thinking like charlie. This is your top of funnel video, will reach broader audience would have low frequency and obv you will not convert that good by this but this will surely create better opportunities to your other videos that are more niche down and are kind of bottom/middle funnel videos to perform well and get you that conversion haha♥️
Hi, I saw that many people asked this but could not an answer in the redirected videos. What is the format of the winning ad set ? Different post ids under separate ads? And what's the maximum # of winner ads that should be in this ad set?
Thanks for your video, Charlie! One question: If nowadays I'm running hero product in a fashion clothe brand and want to surf the peak of summer selling straw purses... Can I simple create a new campaign (new business objective) and put a carousell or catalog? There is a chance to fu*k my main hero campaign? by confusing pixel intelligence or something like that? You rock!
Hello Charley! Thanks for the video. In minute 41:42 you mention 3 types of content. These types of content are inside in a only 3:2:2 or 3x 3:2:2 (each one with one type)?
In your 322 have three versions of one type of this content The purpose of that is to figure out what works and why So you understand this and I love it. It is the second half of your response Each one with one type.
thank you charley , great video but I think a frequency of 1.3 might actually mean that, on average, each person saw the ad 1.3 times rather than 30% of people seeing it more than once. For example, if you have 10 people in your audience and a frequency of 1.3, that would mean they’ve seen the ad an average of 1.3 times each. So maybe 7 people saw it once and 3 people saw it twice, which would give an average of (7 x 1 + 3 x 2) / 10 = 1.3. What do you think? Could that be how frequency works?
The honest truth is that this frequency number is a average of averages and the reality is that both of our answers are true. What’s really important to understand is in the simplest way is this ad reaching more new people or is it reaching a lot of the same people more often than other ads and so in this example, I try to break that down in a way that is as close to easily accessible and understandable for as many people as possible
@@CTtheDisrupter Thanks for sharing that perspective! I get where you're coming from on making things clear. also Creating DCTs is straightforward, but it’d be great to hear more about finding winning ad IDs and setting up a control ad set. We'd love to know when and how to build a control adset . thank you
OKAY, this shit CAN be applicable to smaller ad accounts, but this dude is speaking from experience when spending A LOT of money from LARGE companies. Trust me, when you can throw 50-100k a day at ads, of course you need to have broad targeting. Of course you can use dynamic creatives because the algo has the money to test thousands of variations very quickly. Most dudes are spending like 20 bucks a day, they dont' need scale - they will be waiting forever for their fucking dynamic ad to optimize and provide results.
Hi Charley, thanks for the valuable video. I think I understand your approach, but I'm stuck on the following. I am setting up the following full funnel structure per country: - 1 CBO TOF (broad targeting) - 1 CBO MOF - 1 CBO BOF Is this correct? But what kind of targeting should I use for the MOF and BOF campaigns? For example, if I add a video engagers audience (fed by the TOF campaign), I end up with a list of 50K-100K for a specific country in the last 30 days. And for the BOF, the list is even smaller if we select add to cart as the audience for example. You advise not to do remarketing, but aren't we kind of doing it anyway? Or can I combine these specific audiences with still broad targeting? I don't see that option, as using interests or lookalikes would increase the audience size, but you advise not to use them. Here's the translation: I can't find it in the whitepaper either. Can you help me with this?
Hey thanx for this GREAT QUESTION We actually went over it LIVE on this week’s community chat 3 EASY Steps to Scale ANY Small Business with Meta Ads ruclips.net/user/liveSeKjr2Yswr0?feature=share
Hello, amazing value man! I am working with a client that sells a newsletter about investments and some tips on, stocks, entrepreneurship, and crypto. My question is with the new ad category for financial services/products, would that classify in that? (We have a footer on the newsletter that says "this is not financial advice..." but maybe meta would class the ads in that category idk)
Nice video thanks 👍. Can I opt to start my business ideas as a Facebook page only, i.e sell a service through Facebook page or tools like any capture forms, without having a website? Can someone do that for some months then later build a site
28:28 hi Charlie over here there's 1 winning ad set and 2 dcts are mentioned. But in the video u have shown how to create only one dct. Where's the winning dct ad set? Does it mean that from start to scale everything will be done in 1 campaign,1 ad set and 3 dynamic creatives with headlines and primary texts only? We don't have to test different angles with our target audience? Please solve my doubts
In this example, I’m just showing you how to build it and when you are building it you should make the typical number of assets. I just didn’t want to show the same work over and over again and make the video two hours when it didn’t need to be.
Hello, great info. I have an online clothing store, Im currently running 3.2.2 ads Im currently just using 1 campaign. In that campaign im pretty much focusing on my best selling item sending all traffic to a landing page of that product. (All ads seem to be retargeting witg a high frequency) Can i use the same campaign in a different ad set to send traffic to my home page aswell (to promote more cold traffic). Or should this be in another campaign?
Love this Talked about this exact thing in our live yesterday Automation to Scale: Facebook Ads Made EASY!!! ruclips.net/user/livelqVhX1EUI4E?feature=share
@@CTtheDisrupter Thank you. Other question, I run dropshipping store. Do you believe running engaging Page Like (goal 2-3k likes) campaign on the fan page, targeting a cheap country as (India) so that page has greater amount of Likes (hence Trust) will someone wrongly caliber the pixel ? bringing catastrophic results in my future campaigns? or how that process works
Good Evening Sir...Sir when Dynamic Creative option will go away... Will Flexible ad format will do the same as dynamic creative as I'm using your 3 2 2 framework... Thanks
So do you actually have a separate campaign for TOF, MOF and BOF? But they’re all still conversion ads? And within each campaign you are trying to find a winners ad set for that specific biz objective? So for instance the TOF campaign, although optimizing for conversions, you really aren’t trying to maximize conversions? I’m confused. Or would your TOF campaign be more of a Reach/Awareness campaign?
Do Advantage+ Shopping campaigns still fatigue? In one of your videos, you detailed a Meta study that indicated the top advertisers are getting better results with it. Remember? Thanks!
Absolutely they do The results are short lived, but in that temporary time… better than doing things other ways What I teach is better than both of those options most of the time
Hey Professor, my ads never went into learning phase. Still very unstable and exactly like you described - incredible performance in the first 3 days and then tanked. Is there a possibility that they are in learning phase without showing it?
What about a small home business. One that has very little income at startup. Do smaller adds work? I am a laser engraving shop with zero overhead and paid for lasers. I am trying to get leads and let people know I'm here. Is it work even using the adds for this?
You didn't mention the different between 'Conversion Value' versus 'Max Conversions' as the goal. Any recommendation? I am currently running a broad 55+ men campaign maximizing conversion value... and it has CPMs 100+. Any thoughts?
Thanks so much! Trying to spark up my dormant facebook business page and run ads (it's been 10 years). I'm getting stuck at 14:07 Brand safety and suitability. When I click on it, I don't see "domains." It says I have to switch to my personal account. Any advice?
Glad it helped! There might be a difference here between your business manager and what has been approved to run ads where we’re running them from The small ones they can kind of get in the way, especially with older pages and permissions
Hello Professor! Question: do you do the 4pi analysis for ASC campaigns as well? Or only for BAU campaigns? I ask because ASC seems like it's much more BOF oriented. Or do you have a different recipe for ASC analysis? Thank you!
Sometimes But ASC is a deprecating flywheel in itself So the analysis is moot Everything tanks over time Just win by pulling lottery tickets or move away from it
I have a question related to billing info i wanna start an agency, now u mentiond the client is the one that should be putting the billing info (credit card/paypal) now lets say a client pays me 5k usd for ad spend out of lets say 10k which the other half is gonna go into service fee, that means i am the one holding the money that is meant to be spent on ads, so why does the client need to be the one putting the info and paying money to facebook if i already got the 5k dedicated for it...
I'm following everything here and since I had set up your flexible ads in the past, I'm copying those flex ads and tweaking them to make them more in line with what you have here. BUT, after I duplicate that particular campaign, there's no option for choosing a flexible ad. Do you know why?
If you were managing a brand new ad account, with $100/day budget, would you start with cbo or adv+ shopping campaign? I have lots of content, a new product, and somewhat limited stock.
@@CTtheDisrupter Wouldn’t that be: - 1 Campaign - 1 Adset Flex 10 Videosads - 2 Adsets 3-2-2 (means 6 VideoAds) without Flexible Am i getting something wrong? When i turn on DCT Flex Ads automatically turns on
Was this with brand new ads on an account we gave it time to learn how to reach Often, I will see this when they are ad have already been run before or on an account. Will you train the machine to favor interest in targeting
@@CTtheDisrupter I would like to hear more about this. What would be some top examples of non-ad methods of achieving significant sales volume? Or did I misunderstand this comment?
One question, what about Middle of funnel when optimizing? I know TOFU ads are supposed to have low frequency and low CPM, and low efficiency . And I know BOFU ads are supposed to have high frequency and higher CPMs, and high efficiency. But what about MOFU ads? What am I optimizing for here?
The thing that I never understood with dynamic ads is tracking. In the end, you just can’t track who clicked on what ad from a dynamic creative ad. That means that if you optimize for cost per sale (for lead gen businesses, for example) you will never know which ad performed best, because it is a well known fact that the Facebook reporting is trash and inaccurate. So I’m kind of boggled here
Attribution is about Data... not results Run the ads until you need to change them then grab the post IDs of the ads you have run to populate that Winners Ads set
![BLACK BAG - Official Trailer [HD] - Only in Theaters March 14](http://i.ytimg.com/vi/Du0Xp8WX_7I/mqdefault.jpg)
Dude, Im an advanced Facebook Ads user and you just blew my mind (and solved a HUGE problem I was having trying to scale my ads). Thank you so much for that!
Great to hear!
Did you get the freebie?
What would you like me to dive deeper into?
@@CTtheDisrupterdig into objective types (sales, lead, engagement) and sources such as messenger, lead forms, website/landing page. Why does engagement sometimes work but doesn’t seem scalable.
This is amazing and such incredible value. I've binged at least 7 hours of your videos in the last 24 hours and am re-doing my whole Meta ads manager now.
Fantastic!!!
Did you get the freebie?
I don't think there's anyone that knows Meta like Charlie does! Great video.
Haha THANK YOU!
I’m new to this and have watched a lot of videos that are all over the freaking place.
This one has been by far the best, most cleanest one.
Oh thank you so so much!!!
1 hour of full content. Let's go!
Thank you Teach, you're making my life easier
Glad you enjoy it!
And don’t forget to take the freebie!
Oh my god this could be PAID.
You're truly my inspiration. Thank you so much for this banger content.
Thank you so much and honestly if you think this is valuable wait until you see what I do charge for
Charley, the man, the myth, the legend.
Yes yes and thank you!!!!
Dude... breaking beliefs here. This is incredible.
You really are the GOAT when it comes to Meta ads. So glad I stumbled across you and the DS community.
Oh man… thank you so so much!
And your masterclass in Disrupter School has been one of those where I took action THAT DAY
Killer work dude
There is so much value in here. Thanks Charley for sharing your knowledge with us, you truly rock!!
My pleasure!
Did you get the freebie?
Charlie, this was amazing. The 4PI analysis is pure gold. Your approach for optimizing ads is genius. I realize I was strawmanning some things about your approach
Glad it was helpful!
Did you see my 5 Minute Friday video on it last week?
ruclips.net/video/EdwH8B5ZBFE/видео.htmlsi=p22-bG7A_ZUBlXY9
a lot of information. a lot of good tips. a lot of statements w/o examples. that said, it was free. but free is expensive to me if I'm listening for a few hours taking notes and ending confused.
Man this video was too valuable. Gotta watch it again at 2x to absorb all the information
Watch it 10x
Grab the freebie
And let me know what you’d like to see next
Thanks Charley, I've been trying to help get my wife's art business up and running, this is such a helpful video, thank you. We're only getting started so I'm sure we'll be back to watch it & the rest of your videos multiple times.
Professor Charley is the GOAT 🐐
Hahah THANK YOU!!!
Everything is clear. Brief and clear. No water. Thank you)
Hey big Professor Charley T! Big fan here! Just to let you know that after I picked the 2 best primary texts, it made a recap with everything together and told me that if I wanted to learn more about the 3:2:2 method to visit a video, but when I clicked on it, it showed as private. I already saw your 3:2:2 video so I know what you're talking about, but just to let you know what's happening.
Thank you for all the information you provide and for this awesome GPT as well! It's awesome, I'm gonna start using it every day! 💯
Oh no!
I’ll fix that
And yea
Ain’t that GPT wonderful?
I LOVE IT
*shocking* that this available for free. Thank you ❤
You're welcome 😊
Wait until you see what isn’t free :)
Can't wait to go through the entire video!
And don’t forget the freebie
Something that I’m not sure I understand: the campaign structure should be 1 campaign, 3 adsets for each stage in the funnel? TOF adset, MOF adset, and BOF adset that includes relevant stage ads in each adset?
Wtf! This is better than paid courses I took!!!
I’m so happy to hear that.
Check out the freebie and continue to build from there and hey look he say they’ve invested in courses before I actually do have those available as well. This is like the prelude to the first book of a multi year college degree that you could get like this is the orientation.
oh wow i have finally stumbled upon the jackpot. thanks very much
You're welcome!
Love this video! Are there highly experienced 3.2.2 Method media buyers on here offering media buying services?
We do offer services where we can get you a managed service from a Facebook Ads MBA Program grad
Monthly flat fee
Lemme know if you’d be interested
@@CTtheDisrupter Definitely interested thanks Charley 🙃
Thank you for this
Thank you, Charley. This is great!
You're very welcome!
This video is amazing! Thanks for sharing!!
One word. Brilliant!
Two words.
Thank You!
@@CTtheDisrupter9 figures scaling sectets ❤
glad to see you man
You owe me a new jaw… my current one is on the floor!! 😮
Thank you!!!!!!!!
Rock on!
Did you get the freebie?
@@CTtheDisrupterYES INDEED!!! I appreciate you!!!!!
Charlie is awesome and GOAT in Meta Ads.
Oh thank you so so much
Killing it Charley!
Thank you so so much!!!
Let’s do a video on your SAAS
I’ll bet you we can find a happy deal for everyone involved
@@CTtheDisrupter100% down
Thank you for the incredible value, Charley! Would you include catalog ads in that same CBO campaign? What about retargeting campaigns? Other creators like Dara and Sam Pilliero have different strategies, it's crazy to keep up 🙃
I would not include a catalog ad with my hero campaign. The purpose of a catalog ad is something completely different and I have a few playlists on that.
By the way, I think Dara is great but I don’t know Sam so I’m gonna have to check them out
What I will say is that what matters most is finding somebody who makes this their zone of genius that you can understand and who’s efforts work for you and in that way while I love and respect many people in this space I don’t know if they meet that objective as effectively as I do
But I would love to know your feedback and to earn your subscription and support and ultimately help you see the most success that you can
@ Thanks for taking the time to reply! Your videos have been so helpful for my business 🙏
Oh Man, this Is gold!
Thank you so much!
Don’t forget the freebie
Awesome content Charley - Just got into the inner circle! One question: when you test a new DCT how do you decide if you put the ad ID it into the winning ad set - just as soon as it gets more spend and better results then the old ad from the same funnel stage in the winning ad set? And if you move it over, do you turn off the DCT then? Thanks!
We got to this in this week’s Friday Live Show
Check it out here…
The BEST Black Friday Meta Ads Tutorial
ruclips.net/user/live8PCDZk28684?feature=share
Thank you sir! Can’t wait
Any time!
Glad you enjoy it!
And don’t forget to take the freebie!
Great content. Is the "winners ad set" not dynamic creative? If not, when we find a new winner on the DCT, how do we know which creative and copy are the best-performing ones to migrate into the "winners ad set" as a regular creative? Thanks
Yes correct, it is not dynamic
The process here is different by ad account but the simple way is to provide Facebook Post with Comments and then hit the time stamp and grab the post id
@@CTtheDisrupter Great! As far as I know, we can't get a "post id" from dynamic ads. So, what's the process when we get a successful DCT? In this case, how would we take this creative into the "WINNERS AD SET"?
@@diogom7487did you find out? i’m asking the same
Great video, thanks! What are your thoughts on combining two countries, US and the UK in the same adset while using broad targeting?
Totally depends on the unit economics of each market
Of they aren’t the same
And as such… I would separate them
heyo, i launched a new store again, realizing that much have changed since last time. I have a issue with my ad account, for hours i could not connect my pixel and when i created a new one, and followed other tutorials, i did not get all the events i wanted. So i decided to manually add Purchase and Payment Information event, so it register if you click on the field or the purchase button so in reality i get wrong data etc no information and no money. And after my expirements my add account is a mess. I have only run the ads for approx 5 days. So my questions for you Chief. 1 Should i scrap everything and retry. 2, is the issue with the events related to not verifying the domain correctly? i manually added it but it was definitely alot of messing around. Thank you again for putting out top notch content, and happy new year!
We covered this LIVE today during our community chat
The EASIEST WAY to Scale in 2025!
ruclips.net/user/liveWJjU3iCBuV8?feature=share
Isn't step 3 different if you have an agency account?
Thank you Charlie ❤
YOU BET!
Hey Charlie, quick question about starting the campaign from scratch....
If it's a brand new business and I have no ads with data for the control adset, how do I start out the ad account? Just 2 dct's testing 2 concepts?
Love this
Actually covered this live during our Community Vid today
3 Simple Steps: Discover The Blueprint to Facebook Ad Success
ruclips.net/user/livevcJ_FSXoRH8
Im watching for the second time for more understanding.❤ but couldn't find giveaway link? Is the giveaway over? 😢
Look at the end
thank you so much for this!
You're so welcome!
did you get the freebie?
💎🔥thank you sooooo much
You’re welcome!
Did you get the freebie?
Thanks man, them Steelers is looking decent
Hahah YES!
Hey Professor Charley. Im new into your channel, is everything explained in the video valid for dropshippers too ?if not so can you do video about what should dropshippers do? or aggressive scaling? (By the way i subscribed and Thanks for such valuable information.)
Yes, I have a lot of Drop ship or students. The one big caveat that I would add to Drop shippers is understand that if you’re only drop shipping a product then you don’t have a business so begin to white label and vertical integration of your product offer
I also have a full length video about shipping on the channels so check it out
Hey Professor, thank you so much for the amazing content! This is the best video on Facebook on the internet. However, the freebie (giveaway) link is not working; it says "Page Not Found."
Can you try it without the “the” in the url
@@CTtheDisrupter I Got It. Thank You Professor Love From Pakistan
Hi, New to your channel, thank you for the indepth video on this. I have run FB ads unsuccessfully in the past and want some guidance on how to get back up again on it. I have a print on demand ecommerce store so i have a lot of different products (think jewelry, blankets, mugs etc) that target different niches and audiences. i have created multiple CBO campaigns to test each new product and not gotten anywhere. Do i need to focus on a niche audience for FB ads to be effective and get out of the learning phase. I am still unclear on how to test different products if you are keeping the same campaign. Any help would be appreciated
Hey thanx for this GREAT QUESTION
We actually went over it LIVE on this week’s community chat
3 EASY Steps to Scale ANY Small Business with Meta Ads
ruclips.net/user/liveSeKjr2Yswr0?feature=share
thank you professor
You are very welcome
Glad you enjoy it!
And don’t forget to take the freebie!
@@CTtheDisrupter haha watched it completely, now im thinking like charlie. This is your top of funnel video, will reach broader audience would have low frequency and obv you will not convert that good by this but this will surely create better opportunities to your other videos that are more niche down and are kind of bottom/middle funnel videos to perform well and get you that conversion haha♥️
Hi, I saw that many people asked this but could not an answer in the redirected videos. What is the format of the winning ad set ? Different post ids under separate ads? And what's the maximum # of winner ads that should be in this ad set?
A: Different Post IDs
B: 4-6 is usually optimal
you could play a perfect joker in batman! great video!
I wish!
Thanks for your video, Charlie! One question: If nowadays I'm running hero product in a fashion clothe brand and want to surf the peak of summer selling straw purses... Can I simple create a new campaign (new business objective) and put a carousell or catalog?
There is a chance to fu*k my main hero campaign? by confusing pixel intelligence or something like that?
You rock!
I do this myself all the time… love the thinking here
@@CTtheDisrupter do you recommend use ASC campaign in this case? Account doesn't have data about purses...
Hello Charley! Thanks for the video. In minute 41:42 you mention 3 types of content. These types of content are inside in a only 3:2:2 or 3x 3:2:2 (each one with one type)?
In your 322 have three versions of one type of this content
The purpose of that is to figure out what works and why
So you understand this and I love it. It is the second half of your response
Each one with one type.
GOAT
You got that right?
thank you charley , great video but I think a frequency of 1.3 might actually mean that, on average, each person saw the ad 1.3 times rather than 30% of people seeing it more than once.
For example, if you have 10 people in your audience and a frequency of 1.3, that would mean they’ve seen the ad an average of 1.3 times each. So maybe 7 people saw it once and 3 people saw it twice, which would give an average of (7 x 1 + 3 x 2) / 10 = 1.3.
What do you think? Could that be how frequency works?
The honest truth is that this frequency number is a average of averages and the reality is that both of our answers are true. What’s really important to understand is in the simplest way is this ad reaching more new people or is it reaching a lot of the same people more often than other ads and so in this example, I try to break that down in a way that is as close to easily accessible and understandable for as many people as possible
@@CTtheDisrupter Thanks for sharing that perspective! I get where you're coming from on making things clear. also Creating DCTs is straightforward, but it’d be great to hear more about finding winning ad IDs and setting up a control ad set. We'd love to know when and how to build a control adset . thank you
OKAY, this shit CAN be applicable to smaller ad accounts, but this dude is speaking from experience when spending A LOT of money from LARGE companies.
Trust me, when you can throw 50-100k a day at ads, of course you need to have broad targeting. Of course you can use dynamic creatives because the algo has the money to test thousands of variations very quickly.
Most dudes are spending like 20 bucks a day, they dont' need scale - they will be waiting forever for their fucking dynamic ad to optimize and provide results.
Hi Charley, thanks for the valuable video. I think I understand your approach, but I'm stuck on the following.
I am setting up the following full funnel structure per country:
- 1 CBO TOF (broad targeting)
- 1 CBO MOF
- 1 CBO BOF
Is this correct?
But what kind of targeting should I use for the MOF and BOF campaigns? For example, if I add a video engagers audience (fed by the TOF campaign), I end up with a list of 50K-100K for a specific country in the last 30 days.
And for the BOF, the list is even smaller if we select add to cart as the audience for example.
You advise not to do remarketing, but aren't we kind of doing it anyway?
Or can I combine these specific audiences with still broad targeting? I don't see that option, as using interests or lookalikes would increase the audience size, but you advise not to use them.
Here's the translation:
I can't find it in the whitepaper either. Can you help me with this?
Hey thanx for this GREAT QUESTION
We actually went over it LIVE on this week’s community chat
3 EASY Steps to Scale ANY Small Business with Meta Ads
ruclips.net/user/liveSeKjr2Yswr0?feature=share
Hello, amazing value man! I am working with a client that sells a newsletter about investments and some tips on, stocks, entrepreneurship, and crypto. My question is with the new ad category for financial services/products, would that classify in that? (We have a footer on the newsletter that says "this is not financial advice..." but maybe meta would class the ads in that category idk)
Nice video thanks 👍. Can I opt to start my business ideas as a Facebook page only, i.e sell a service through Facebook page or tools like any capture forms, without having a website? Can someone do that for some months then later build a site
You can 100% do that
Plenty do
this events manager thing is in "ads manager" not in business manager correct?
Technically it can be found in the Ads Manager menus of the Business Manager
But that’s why I included a link :)
Hey Prof. Excellent content! The Facebook giveaway link at the end of the video doesn't seem to be working. Can you p
What part doesn’t work?
28:28 hi Charlie over here there's 1 winning ad set and 2 dcts are mentioned. But in the video u have shown how to create only one dct. Where's the winning dct ad set? Does it mean that from start to scale everything will be done in 1 campaign,1 ad set and 3 dynamic creatives with headlines and primary texts only? We don't have to test different angles with our target audience? Please solve my doubts
In this example, I’m just showing you how to build it and when you are building it you should make the typical number of assets. I just didn’t want to show the same work over and over again and make the video two hours when it didn’t need to be.
Is this a good guide for the ecommerce field as well? And without Facebook blocking me again lol
Absolutely! And we cover how to avoid getting blocked
Hello, great info. I have an online clothing store, Im currently running 3.2.2 ads Im currently just using 1 campaign. In that campaign im pretty much focusing on my best selling item sending all traffic to a landing page of that product. (All ads seem to be retargeting witg a high frequency) Can i use the same campaign in a different ad set to send traffic to my home page aswell (to promote more cold traffic). Or should this be in another campaign?
Love this
Talked about this exact thing in our live yesterday
Automation to Scale: Facebook Ads Made EASY!!!
ruclips.net/user/livelqVhX1EUI4E?feature=share
Hi Charley,
Thanks for value pack video.
I am curious to know what is the fee for Ads MBA course ? If someone interested to enrol.
Love this… brought this up and talked about this in todays live
Top 3 2025 Meta Ads Predictions
ruclips.net/user/liveM8Ea6sej6Tk?feature=share
Also, In a new ad account with a $100/day budget, how long should you wait after starting a campaign to run a 4pi analysis?
I would probably wait at least 5-7 days
hey man, thank you for the video! But did you record it recently? Domain Verification is not required anymore
- ??? -
Yes, I recorded this a couple weeks ago
Each account is a little different…
If you don’t need verification, mazel
@@CTtheDisrupter thank you. So if not required I am good, or the choice of not verifying is affecting my results?
I would verify
@@CTtheDisrupter Thank you. Other question, I run dropshipping store. Do you believe running engaging Page Like (goal 2-3k likes) campaign on the fan page, targeting a cheap country as (India) so that page has greater amount of Likes (hence Trust) will someone wrongly caliber the pixel ? bringing catastrophic results in my future campaigns? or how that process works
Good Evening Sir...Sir when Dynamic Creative option will go away...
Will Flexible ad format will do the same as dynamic creative as I'm using your 3 2 2 framework...
Thanks
We don’t know
It might never
So do you actually have a separate campaign for TOF, MOF and BOF? But they’re all still conversion ads? And within each campaign you are trying to find a winners ad set for that specific biz objective? So for instance the TOF campaign, although optimizing for conversions, you really aren’t trying to maximize conversions? I’m confused. Or would your TOF campaign be more of a Reach/Awareness campaign?
No, we run all of these in one campaign. There is no advantage to separating these out.
Do Advantage+ Shopping campaigns still fatigue? In one of your videos, you detailed a Meta study that indicated the top advertisers are getting better results with it. Remember? Thanks!
Absolutely they do
The results are short lived, but in that temporary time… better than doing things other ways
What I teach is better than both of those options most of the time
@@CTtheDisrupter Nice. I am doing a test between the two campaigns.
Hey Professor, my ads never went into learning phase. Still very unstable and exactly like you described - incredible performance in the first 3 days and then tanked. Is there a possibility that they are in learning phase without showing it?
Sure
And to be fair…
Results are really dependent on long term investments
Thank you
You're welcome
Glad you enjoy it!
And don’t forget to take the freebie!
What about a small home business. One that has very little income at startup. Do smaller adds work? I am a laser engraving shop with zero overhead and paid for lasers. I am trying to get leads and let people know I'm here. Is it work even using the adds for this?
Yes, but I’d be focused primarily on how I get money and then invest some of that money and getting more
You didn't mention the different between 'Conversion Value' versus 'Max Conversions' as the goal. Any recommendation? I am currently running a broad 55+ men campaign maximizing conversion value... and it has CPMs 100+. Any thoughts?
Move away from the Conversion Value… and focus on volume of sales on your best offer
Thanks so much! Trying to spark up my dormant facebook business page and run ads (it's been 10 years). I'm getting stuck at 14:07 Brand safety and suitability. When I click on it, I don't see "domains." It says I have to switch to my personal account. Any advice?
Glad it helped!
There might be a difference here between your business manager and what has been approved to run ads where we’re running them from
The small ones they can kind of get in the way, especially with older pages and permissions
@@CTtheDisrupter It was a 3 hour ordeal but I validated my dinosaur business page, thank you. Now making my way through your video again :)
Hello Professor! Question: do you do the 4pi analysis for ASC campaigns as well? Or only for BAU campaigns? I ask because ASC seems like it's much more BOF oriented. Or do you have a different recipe for ASC analysis? Thank you!
Sometimes
But ASC is a deprecating flywheel in itself
So the analysis is moot
Everything tanks over time
Just win by pulling lottery tickets or move away from it
Thanks Charley, you're my Sensei
I have a question related to billing info i wanna start an agency, now u mentiond the client is the one that should be putting the billing info (credit card/paypal) now lets say a client pays me 5k usd for ad spend out of lets say 10k which the other half is gonna go into service fee, that means i am the one holding the money that is meant to be spent on ads, so why does the client need to be the one putting the info and paying money to facebook if i already got the 5k dedicated for it...
I'm following everything here and since I had set up your flexible ads in the past, I'm copying those flex ads and tweaking them to make them more in line with what you have here. BUT, after I duplicate that particular campaign, there's no option for choosing a flexible ad. Do you know why?
Facebook won’t let me create a page it says I have to many try again later. But I haven’t even created 1 yet. What can I do ?
Love this… brought this up and talked about this in todays live
Top 3 2025 Meta Ads Predictions
ruclips.net/user/liveM8Ea6sej6Tk?feature=share
If you were managing a brand new ad account, with $100/day budget, would you start with cbo or adv+ shopping campaign? I have lots of content, a new product, and somewhat limited stock.
I would start with ASC to get revenue now
But build toward a proper CBO when you’re ready to do more than just sell out
hello, any advice on doing Facebook ads with Clickbank affiliate marketing
All of this applies
The biz model or needs don’t change how we use the system :)
If i have 10 Ads would you start doing 1 adset with flex/dct and put all of them in one or do 3 adset with 3 creatives? (testing)
Put those 10 in one ad set
Then Run the 2 DCTs against it
@@CTtheDisrupter Wouldn’t that be:
- 1 Campaign
- 1 Adset Flex 10 Videosads
- 2 Adsets 3-2-2 (means 6 VideoAds) without Flexible
Am i getting something wrong? When i turn on DCT Flex Ads automatically turns on
I would love to watch this but the background music is distracting
Oh that’s unfortunate
I actually tried broad instead of interest targetting and I did NOT get a cheaper CPC, CPA or CPM
Was this with brand new ads on an account we gave it time to learn how to reach
Often, I will see this when they are ad have already been run before or on an account. Will you train the machine to favor interest in targeting
What if budget is low? Should I still use broad targeting?
Yes, and work on the volume of sales, you can get without ad because otherwise none of it matters anyway
@@CTtheDisrupter I would like to hear more about this. What would be some top examples of non-ad methods of achieving significant sales volume? Or did I misunderstand this comment?
Charlie, is meta gonna give bad results if the facebook ad account is new ?
Yes and No
If the business isn’t new, then even with a new account… the machine will be able to utilize a high volume of data
@@CTtheDisrupter like the business is there but business page is new just starting with ads
One question, what about Middle of funnel when optimizing?
I know TOFU ads are supposed to have low frequency and low CPM, and low efficiency . And I know BOFU ads are supposed to have high frequency and higher CPMs, and high efficiency.
But what about MOFU ads? What am I optimizing for here?
Kinda just shooting the gap here
The link is not working . It is a trap to get your email address
What isnt working?
36's Synchronicityes
The thing that I never understood with dynamic ads is tracking. In the end, you just can’t track who clicked on what ad from a dynamic creative ad. That means that if you optimize for cost per sale (for lead gen businesses, for example) you will never know which ad performed best, because it is a well known fact that the Facebook reporting is trash and inaccurate.
So I’m kind of boggled here
Attribution is about Data... not results
Run the ads until you need to change them
then grab the post IDs of the ads you have run
to populate that Winners Ads set
hi charlie, can u please share presentation
This is included in the Begin to Win Bundle... available on DisrupterSchool.com
Also teach how to not get banned from Facebook while running ads, give some hacks
I cover that… check it out
Sir can you help me in creating facebook agency ads account ❤❤❤❤ love a lot legend Charley
Spend a lot of money, pay your bills, get a big rep… no shortcuts
@@CTtheDisrupter ok sir
@@CTtheDisrupter please make videos to connect shopify payment
@@CTtheDisrupter ok sir
Please can you help me to run Ad for my Facebook gospel page?
I’d love to help you be independent check out this video and the freebie and then let me know what kind of assistance you need
I'm afraid now, if more people see this i get more competitions, lol.
Professor, where’s the giveaway?? 😢
We call it out at the very end of the video
0:25 that’s happening!?!?!?!?
Oh yes!!!!
Messi facebook ads 😂❤
Hahah THANK YOU
I don’t know anything about Ads, I want someone in Lagos that can teach me
How to avoid "joy clicker" that dont have interest or intention to buy or visit but just joy clicker
You can’t
But keeping ads live for longer will keep better quality traffic coming in