‘Tradwife’ Trend Is Worse Than You Realize | Eviane Leidig | TMR

On mainstream social media platforms, far-right women make extremism relatable by sharing content about organic foods, anti-vaccination rallies, and promoting a feminine lifestyle. They use discussions on dating, marriage, and family to advocate for housewifery against feminism and endorse the Great Replacement conspiracy theory. Eviane Leidig's book delves into the digital world of these far-right women influencers, revealing their roles as propagandists and recruiters for white nationalism. Leidig argues that these women market themselves as authentic to attract followers and spread hateful ideologies, leveraging social media's structure to reach mainstream audiences. Her book provides insights into gender dynamics within the far-right and strategies to counter extremism both online and offline.
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