Yeah, she interrupts and interferes a lot, but not with outlandish, crazy ideas, but with impulses that make sense. Especially the separate shots of arm and leg movement, which makes it much easier to learn how to copy it and, best of all, adding a non-professional to dance along. That's genius, will make people join much easier.
She had to. It's exposure for their artists. She's a regular guest in the show and she's a business woman, that's why she can utilize every little bit of chance she can promote her company and services to the public. Free advertisements LOL
Regardless of her reason for doing so, I believe that for any company, that the guy at the top should put in time to visit those at the lower levels of the company. Often times, even if a CEO is really good and is a decent human being, those who work for them in the middle can be abusive to those below them. As such, it is important for the CEO, someone who represents the company, to see that things at the bottom are what they're reported to be. Case in point the lack of food in JXR's refrigerator. It's very obvious that they aren't really taken care of as best as they should be, especially if you add the fact that Yuri IS a model. Models aren't supposed to be eating crappy foods that can affect their bodies negatively.
it's nice to Korean CEOs are more vigiliant and aware of their employees and even think to visit their lodging to see their condition. on top of the fact that they actually seem to treat them out for lunch often and consistently. definitely not a thing in the States. that happens like once a year maybe at the end of the year for a Christmas company dinner if that.
@@ona907 I'm sure -- what does it matter? She's treating them well, as she should, because they said earlier in the show that the idol entertainment/venture they have is bringing them a lot more lucrative profits and income compared to the model side of the company. it's a win-win for everyone that this gets aired. Promotion for the duo so that new fans can get into them and are aware they have debuted, which equals a stronger loyalty/fan base. Which then translates to demand for more shows/performances by them. They get more brand deals, the company sees the rise of their status and upgrades their living & pay. Tee more popular they are the more is added to the bottom line of the company. When it works, capitalism is nice for all to a point. Obviously she's using this opportunity to promote them on her tv show. It's a smart move and missed opportunity/revenue if she didn't.
I agree with Ms. Shim. She have vision & don't afraid to pursue it. Even if she might fail she still think she gonna have some benefit from it & positive about it. Anyway, she really a good CEO. She's right. Parents entrusted their child to them & she have obligation to care for them. Good job CEO-nim!
Well here's the thing by "dreaming too big" she might hurt these idols/trainees believe me alot of companies have done it before they fuck over their artists and dont really give two shits YG has done the same too lol I've only seen a select few companies that actually take care of and consider their idols as family BigHit, KQ ent. & P.Nation being a few of them
She's a considerate CEO that wants to not only aim their profits, but she's doing any possible means to get Yuri and Jin known in Korea and possibly worldwide. Honestly, idk what's the outcome, but I'm looking forward for an update of these 2 idols. 😊
I need everyone who is watching to REALIZE this is what KPOP is. its an INDUSTRY. its about the bottom line. its MONEY and PROFIT. the CEO is out here saying things like this openly and I like it because this is what KPOP is, like all your oppas and unnies are under the same environment. All Idols exist to get money for the company. Remember that. the love and frienship and between idols themselves and between idols and fans come LATER.
@@Mine-yu7mz there are many cases of a group disband even though they have a strong bond with each other and the fans loved them. If I may say, for example Pristin, we see their close bond with each other in shows and youtube, and they are awarded rookie of the year's hence show how the fans loved them. If we look at the physical album sales their debut sold 43.300 copies, but their first comeback sold 27.276 copies, that's almost 50% drop. They then go to hiatus and debut Pristin V sub unit, which sadly sold 18.301 copies, even lower then before. Pledis then decided to disband the group after almost 2 years.
“We need two group per year” CEO kim let’s be honest, you need to focus on JxR first, at least until they’re a little better known and have enough fans. hire a good music producer, a well-known choreographer, stable promotion. Make a song that many people like. All you need right now is not to debut a new group, but to improve the quality of the group you have. I knew that you’re a fashion company so you more focus on idol’s fashion, but they’re idol a group who dance and sing in the same time not a model, they should make a good song to draw people’s attention.
agreed, she was right with the youtube content for the boys etc. but she needs to remember that BTS company focused on almost only them for a decade before trying to debut more groups, put your focus on one thing and strengthen it, same with Loona, their company focuses on them for years and slowly they're reaping the benefits
@@brendadelgado6803 I loved their song tbh especially the fact that they wrote the lyrics themselves the meaning behind element is them being each other's soulmates and being able to do the thing they love most with the person they feel most comfortable with. honestly speaking I find their song even better than some popular idol groups songs i'm looking forward their next comeback they definitely have potential. ( not to mention how difficult their dance choreo is especially Baekjin's jumping part the dance teacher thought performing that dance move while singing will be impossible but Baekjin did it )
@@MoominJeno tbh the only thing I found unnecessary in their mv is that girl since I barely noticed her I was too busy looking at Yuri and Baekjin 😂 but I loved the camera work in their music video they even made our tiny Baekjin look the same height as Yuri lol 🐥
She ain’t wrong tho when a learning dance steps from dancers to non dancers, it’s nice to see a non dancer in the video, it gives non dancers motivation to try it.
she seems like a pretty good boss but also growing a fan base for a duo in Korea is much harder than a group with many members because of exposure. youtube will help with exposure as debut programs are a trend now but they should try to work with a known producer to get the boys to the right level to compose songs. at least they have choreographer potential because of bboy experience.
They both wrote their own lyrics for element Although Baekjin can produce songs as well But I agree with you they need a popular producer to come up with a great hit 💜
I think what JxR could work on is to highlight their fashion branding together with their music. This could mean better visuals in their MVs and live stages that can highlight their fashion better, choreos that enhance their styles, more collabs with fashion brands and incorporate trendiness as a wow factor. Instead of pursuing everything that has been done by other idols before, they should create and establish their own colour. In my opinion, a really good song is needed first, and only then they should leverage on other aspects. If SM can oversee them, that'd be a really great strategy to sustain them too.
ceo kim, as ancestor's kpop fan, would like to share the most important for idols are: 1. Good songs 2. Good music 3. Good sounds 4. Marketing and stable exposure/content i hope u.ll invest more in good producers instead even YG can grow that big thanks to Teddy
I would say: 1. visuals and the rest follows without looks you can't attract the crowd you want which are giddy teenagers and young adults. I have seen kpop groups where a lot of their songs are shit but because of their looks they gained popularity real fast. So, like S&M AND JYP mainly focuses on visuals then they work on the talent.
@@tonimaitland6526 visuals definitely attract attention but in the end it is the music and message in their songs that the fans relate to and that's what makes them stay. In my opinion, idol groups that become famous for visuals don't stay famous for very long. Also wrt the profits, they don't earn much in the long term either
toni maitland SM definitely focus on training the talent of their trainees first, then the visual came later, that's why they're the top company in terms of training. They created the training system that most entertainment company use now (it used to he called in-house training)
I am wondering, was Secret Number's debut suported/financed by Esteem/SM? Their production quality is very high, and Vine Ent is not a big company. They only have a group and a soloist in their rooster.
Yes Vine ent. Is not big agency, but the mother company of Vine ent. is Info vine, & Info Vine is one of the biggest companies in the field of application & payment security. So I think they cooperate with esteem only in terms of fashion (outfit).
I love how CEO Kim always gives examples when speaking about something For fashion she always refers to GDragon or Noma and for Idols she refers to BTS or other idols from her company This proves that she knows and fully understands what she’s talking about
If i'm in Korea, surely i will apply job in Esteem working under CEO Kim. Esteem totally my type, you work hard but also play hard. The CEO give the pressure but also the trust, and reward if you achieved the goals.
CEO KIM and JYP are similar both really care about their artist... whether they are having good meals/food are they good or not....... i really hope all CEO will be like them..
Is that Secret Number the second group she was planned? Or did Vine Ent debut Secret Number by themself with help from Esteem on financial support? Because I'm surprised by how a small company like Vine could spend a lot of money on Secret Number's project like the MV, promotion, professional composer like Melanie Fontana, professional choreographer like Bae Yoon Jung, and all of those branded outfits on every stage performances. I'm asking because somehow I could see a lot of CEO Kim's passions on Secret Number. Like they wear fancy and stylish outfits, their training duration (they debuted in 2 years, while so many agencies would take 4-5 years), and the member's unique and distinct personalities (you know CEO Kim desperately always wants something different). Anyway, I love CEO Kim's personality. She's such as an inspiration. I would subscribe if she create her own youtube channel.. :)
It's so weird seeing yuri becoming an idol since I've known him as a model for some time now, me him at Seoul fashion week and know one of his model colleagues and their friends. It's kinda strange for me to see someone who's not a total stranger turn into an idol (and because I still remember that yuri said that rapping was just a hobby and that he didn't plan on becoming a singer/rapper literally 2 months before he was introduced as part of produce 101 all men do is lie)
Resna Begum don’t worry about it :) she’s joking. you can tell when she’s talking to the management director lady. i’ve seen other people comment this concern as well, i’m wondering if it’s a difference in culture/humor? but yeah, as CEO of ESteem she works with SM Entertainment and definitely knows it’s impossible to churn out idol groups like that.
@@emilywang950 She really debuted a girlgroup called Secret Number with debut song called Who Dis, they debuted on May 19,2020. Before this, she debuted a boygroup called J&R in december, 2019. Secret number have 5 members: 2 members are from ex yg trainee (ex pink-punk lineup & ex f2ne1), 1 ex skarf and mixnine participant, and 2 members have school background as dancers). J&R have 2 members: 1 from produce101 and 1 from world klass (if im not mistaken)
Not necessarily, Vine Entertainment and ESteem are more collaborative, therefore meaning Vine Entertainment isn’t necessarily under ESteem. I know JxR was created under both ESteem and Vine Ent, but I’m not sure if Secret Number was also created under that collaboration.
Why does she only mention Yuri. Like she was saying "Talents like Yuri" but not including Jin and also when she came back from buying stuff for them she only called out Yuri and such...
i think its because yuri is her model, not baekjin. baekjin isn't under her agency but yuri is. plus baekjin is known for his dancing and talents yuri is known for his modelling
I don't think calling yuri to help her bring the stuff that she brought is a big deal, and at the same time you can see how she treat both of them equally, it's just my opinion tho and i respect yours no hard feeling
Because Yuri is the older among the two so speaks to him and if you have noticed Jin is scared of her whenever she approach him he hides behind Yuri so just talks to Yuri but you can see how she looks at both of them with affection she treats them like her own kids 😂💖
Although this program is making her look a really evil boss, I really admire her passion, creative ideas and I think she is meticulous of anything she does. Unlike other companies I know, she really has faith in this group and other projects. The mural painting on her company just represented that she is reckless but at the same time, produce great benefits. Female CEOs are the best. They are powerful and they have a maternal instinct, ensuring almost everything. Although they can nag 24/7, maybe remember that she just wants the best results.
She really a kind CEO. You know Lèa from SECRET NUMBER? Lèa once gave up because she did not succeed in her debut and returned to Japan . Vine CEO went to Japan to visits her. She persuades Lea to return with her to South Korea . And now Lèa has successfully debuted in SECRET NUMBER. I know VINE Entertainment are a new company but I'm sure it will become a big company one day and known worldwide. It's rare to find the CEO who is kind and take care of their artists. She also once said that if you get something, you have to give back. Thank you CEO for debuting JxR and SECRET NUMBER.
I hope they see comments on here: Would love to see them thrifting for fashion items or shopping and using their fashion knowledge being TOP models on their RUclips channel!
Is it right that Secret Number or Vine Ent parts of Esteem? She looks so perfect. I see her like I see Meryl Streep in film The Devil Wears Prada. Hahaha.
I believe so, but they’re more collaborative, because Vine Entertainment isn’t necessarily under ESteem; they’re still their own entertainment. Because JxR is under both ESteem and Vine Entertainment.
@@chan-kaori-1867 i don't think so, VINE ent. itself is independent company in idols bussines. JxR is under ESVINE which is colaboration between ESTEEM and VINE for handeling JxR career, because Yuri is Esteem's model while Baekjin is Vine's. Thats why two company makes colaboration to makes JxR debut. Secret Number I believe is under VINE ent only, so I think SN isn't part of Esteem nor Esvine. If you look up for artist under VINE ent. you only can find SN and other artist as well but you can't find JxR, so I believe that JxR isn't directly under VINE or ESTEEM, but under both company as colaboration form. I'm sorry for my English, hopefully thats make sense to you.
I absolutely love how involved she is and how she's totally for pursuing ones dreams, but i do hope that she prioritizes the quality and growth of her idols, JxR, for the meantime, because although they are doing quite well, they still have quite a bit to learn and much room for growth--both in terms of popularity and skill.
Why do I feel like she is the best idol agency boss out there? " THEIR PARENTS ENTRUST THEM TO US. SO IT'S A MATERNAL THING" this line hit me hard. Love her
They’re doing pretty well in Korea and they both have garnered a decent amount of fans from PDX101. That show is very good for exposure (if that is one makes it far).
What do you mean by who are they? The Finance Director has appeared in the first few episodes before yet kim Sook doesn't recognise her. Or is she supposed to ask that question before they introduce themselves?
i am not gonna lie, but i think their thought process was their debut wasn’t worth their money or training since they’re preparing so many other debuts soon. plus baek jin is under vine and yuri is with esteem NOT sm, and it’ll be easier for him to partner with vine because he’s from a modeling agency.
esteem as the company is under sm but sm is only the main shareholder so they cant and wont interfere with the business because it is still hers to care, and they debut under esteem's name so it's only fair that they are cared by their company instead of sm as sm itself has a lot of youngs to nurture and care and if sm to care for all the idols under them then they should start with woolim because it is a clear entertainment company and not a modelling management like esteem hopefully i dont come as an arrogant ass or something with this 😅
This is the difference where the directors only can be directors but the CEO remains at the top of the supremacy. CEO Kim works on idealism. She undergoes trials and errors without estimating risks involved. Dare to dream, but dare to fight. This is the difference where most people are more realistic and cannot hold risks longer.
For everyone saying that she is the CEO of Secret Number, I think she's the CEO of Esteem only. Vine Entertainment is a different company. Correct me if I'm wrong
CEO Kim is amazing and the way Ms. Shim sees it is undeniably great as well. They do have the minds of a visionary and would set their goals whenever they see the potential in the people they work with.
JxR are super talented but they need better music or concepts that fits them better. Element was too generic and forgettable to me.i’m glad she gave good ideas. The Russian content nice! Yuri speaking Russian is the best.
I suggest to redebut JxR with a complete members like + some trainees from Vine and Esteem Ent both... Well, maybe... Instead of debuting two new groups per year
@@wynwyne But SM can't really control Esteem's artists or employees entirely. They're only subsidiary and only help with profiting. Working partners basically.
Imo the biggest factor to bts' success is their music, but of course youtube videos were what gave the audience a look into their genuine personality even off-screen their success can't and likely never will be replicated 100%
Watching Boss Kim gives you plenty of insight on what to do in various situations if you want to be a boss someday.. she still has some flaws, but I think she's a good role-model for being a leader in general
she doesnt mean like that. people start knowing bts because they actively communicated with fans. also their song is good. other idols also produce great song but their company not promoted them enough.
@@NabihahNadzuri plus their fans also promoting them on social media for example I got to know them because of fanmade videos, so it is right that RUclips helped them.
Esteem used SM name when they were on producex101, i wouldve assumed that JxR was a joint group, managed by SM too, and considering how i havent heard of them until now, practically a year after their debut, is a little disappointing
PLEASE SIGN MAMAMOO THEYRE GOING TO RENEW THEIR CONTRACT SOON AND THEY HAVE EXPERIENCE IN MAKING A SMALL IDOL COMPANY INTO A BIG IDOL COMPANY I SWEAR THEY’LL BRING ALL THE CASH IN
I'll be honest , I did'n really like it either. I hope the guys succeed but to be successful you need to have good music as top priority. As an army i don't mind saying that BTS's initial songs were'nt exactly the best (but since i am BTS trash, i like everything they put out) but they kept on improving their music and succeeded which means these guys can do it as well.
It's their debut song. For some groups the debut song isn't the best but they improve later on ^^ I also don't really like EXOs debut song as an EXO-L but they improved a lot ^^ I am getting used to Element but didn't really like it at first
29:30 Ummm, no! It's not "usually the opposite". Nowhere, never. The CEO is the one with the vision and strategic planning, the CFO's job is to find the money for the budget ... or slow the CEO down, when a project just isn't feasible. No idea why Kim agreed with that silly statement from an entertainer who knows nothing about real-life business. Maybe it was scripted that way to make ESteem look more special.
I personally think that the CEO should first focus on the quality of this group, for example by hiring choreographers, teachers and the most important : good music producers... I like Baek Jin and Yuri a lot but ngl the song wasn't that good and well-produced...
Ceo Kim is really a gud person. Putting aside the finance , she cares for the idols health and checking their fridge first . She spend from her pocket which is very genuine. She also asked the employee to check abt this . Wow ! She has a business mind wth kind heart !! Fighting ! And Yuri is damn handsome. He is lit !
look no matter what no one can be BTS or have what BTS worked hard for.....her idols are great and successful by themselves. BTS are popular because they are themselves, humble, natural, real and pure art. You can't train people to have those traits through their looks and outfits..... sorry, you will not have a longing impact in the music industry, there are idols who have fans for a lifetime because of they are real, hardworking and relatable to fans, like how BTS is to there fans.
Ok.. i love esteem because of their professional modeling and knowledge but the thing which is getting more interesting and fun to follow them is that . Their starting their musical career too... i think it's obviously clear they're going through same path as ygk+ which actually doing really well with multi media careers on having models who can act sing dance and even rap... but the point is that exactly as professional esteem team is well known in modeling besides ygk+ is more active in music and acting area.... which makes ygk+ good models which are actors and dancers and rappers ... but they're not that professional in modeling industry and the opposite for esteem models ... with more of fashion sense and professionalism.... so yeah following these 2 rivals always make me amazed and im sure soon esteem can get good at making idols and im looking forward to it😊😊😊
She already debuted a girlgroup called Secret Number with debut song called Who Dis, they debuted on May 19,2020. Before this, she debuted a boygroup called J&R in december, 2019. Secret number have 5 members: 2 members are from ex yg trainee (ex pink-punk lineup & ex f2ne1), 1 ex skarf and mixnine participant, and 2 members have school background as dancers). J&R have 2 members: 1 from produce101 and 1 from world klass (if im not mistaken) Esteem is from collaboration of vine ent and SM ent. Esteem is focus on modeling and vine ent focus on idol.
![ESteem building became an artwork! [Boss in the Mirror/ENG/2020.02.23]](http://i.ytimg.com/vi/i0raLVAPyZw/mqdefault.jpg)
![ESteem building became an artwork! [Boss in the Mirror/ENG/2020.02.23]](/img/tr.png)
![Male Models Makeover [Boss in the Mirror/ENG/2019.12.29]](http://i.ytimg.com/vi/TkvAI7gR5Gw/mqdefault.jpg)
but all ceo kim said is a brilliant ideas. so grateful when she say do make a english content. yesssssss ceo kim saranghae
She understand the international fan want..
Much better than other idol agencies ceo
Yeah, she interrupts and interferes a lot, but not with outlandish, crazy ideas, but with impulses that make sense. Especially the separate shots of arm and leg movement, which makes it much easier to learn how to copy it and, best of all, adding a non-professional to dance along. That's genius, will make people join much easier.
@@Gaius__ did they disband? I don't find any content
@@2t3l54 I have no idea. I had never heard of either of them prior to watching _Boss in the Mirror._ I am not into K-pop.
I don’t think it’s common for CEOs to visit the idol’s place but I’m glad she did and she bought food for the boys 😭 that’s really sweet
She had to. It's exposure for their artists. She's a regular guest in the show and she's a business woman, that's why she can utilize every little bit of chance she can promote her company and services to the public. Free advertisements LOL
I’m sure she’s lovely but I doubt this is out of the love in her heart, she’s promoting them on her tv program
Regardless of her reason for doing so, I believe that for any company, that the guy at the top should put in time to visit those at the lower levels of the company. Often times, even if a CEO is really good and is a decent human being, those who work for them in the middle can be abusive to those below them. As such, it is important for the CEO, someone who represents the company, to see that things at the bottom are what they're reported to be. Case in point the lack of food in JXR's refrigerator. It's very obvious that they aren't really taken care of as best as they should be, especially if you add the fact that Yuri IS a model. Models aren't supposed to be eating crappy foods that can affect their bodies negatively.
it's nice to Korean CEOs are more vigiliant and aware of their employees and even think to visit their lodging to see their condition. on top of the fact that they actually seem to treat them out for lunch often and consistently. definitely not a thing in the States. that happens like once a year maybe at the end of the year for a Christmas company dinner if that.
@@ona907 I'm sure -- what does it matter? She's treating them well, as she should, because they said earlier in the show that the idol entertainment/venture they have is bringing them a lot more lucrative profits and income compared to the model side of the company. it's a win-win for everyone that this gets aired. Promotion for the duo so that new fans can get into them and are aware they have debuted, which equals a stronger loyalty/fan base. Which then translates to demand for more shows/performances by them. They get more brand deals, the company sees the rise of their status and upgrades their living & pay. Tee more popular they are the more is added to the bottom line of the company. When it works, capitalism is nice for all to a point. Obviously she's using this opportunity to promote them on her tv show. It's a smart move and missed opportunity/revenue if she didn't.
"their parents entrust them to us, its a maternal thing"
that's why its somehow good to have a girl boss .
Except for that one female CEO who gropped and harassed her male trainees to the point where they had to sue her and leave because it was too much
@@daria5846 who???
yesss
@@daria5846 Who was that person??
@@daria5846
OMG
OMG
OMG
Who...????!!!!!😳😳😳😳😱😱😱😱😱
I agree with Ms. Shim. She have vision & don't afraid to pursue it. Even if she might fail she still think she gonna have some benefit from it & positive about it. Anyway, she really a good CEO. She's right. Parents entrusted their child to them & she have obligation to care for them. Good job CEO-nim!
Compare with YG...... 😬
@@Gahboot
What you mean compare with yg, they are on two different levels.
Well here's the thing by "dreaming too big" she might hurt these idols/trainees believe me alot of companies have done it before they fuck over their artists and dont really give two shits YG has done the same too lol I've only seen a select few companies that actually take care of and consider their idols as family BigHit, KQ ent. & P.Nation being a few of them
She's a considerate CEO that wants to not only aim their profits, but she's doing any possible means to get Yuri and Jin known in Korea and possibly worldwide. Honestly, idk what's the outcome, but I'm looking forward for an update of these 2 idols. 😊
I need everyone who is watching to REALIZE this is what KPOP is. its an INDUSTRY. its about the bottom line. its MONEY and PROFIT. the CEO is out here saying things like this openly and I like it because this is what KPOP is, like all your oppas and unnies are under the same environment. All Idols exist to get money for the company. Remember that. the love and frienship and between idols themselves and between idols and fans come LATER.
👏
No, love between idol and fans is the priority, cause that's how they got the money💲
Just Mine honestly be realistic. Even if they got fans, but they aren’t earning money. Do you really think that they’ll last?
@@Mine-yu7mz there are many cases of a group disband even though they have a strong bond with each other and the fans loved them. If I may say, for example Pristin, we see their close bond with each other in shows and youtube, and they are awarded rookie of the year's hence show how the fans loved them. If we look at the physical album sales their debut sold 43.300 copies, but their first comeback sold 27.276 copies, that's almost 50% drop. They then go to hiatus and debut Pristin V sub unit, which sadly sold 18.301 copies, even lower then before. Pledis then decided to disband the group after almost 2 years.
“We need two group per year”
CEO kim let’s be honest, you need to focus on JxR first, at least until they’re a little better known and have enough fans. hire a good music producer, a well-known choreographer, stable promotion. Make a song that many people like. All you need right now is not to debut a new group, but to improve the quality of the group you have. I knew that you’re a fashion company so you more focus on idol’s fashion, but they’re idol a group who dance and sing in the same time not a model, they should make a good song to draw people’s attention.
Yea. While idols generally focus on the visual and entertainment aspect, music production and development should be priority :
hope she read this one! A lot of companies focus on debuting a new group instead of supporting and making them a better idol
The staff are all inexperienced as well idk if they would know how to handle many groups and loads of trainees
Lol, she obviously means at some point in the future. That's her ultimate endgoal. She's spoken like this about other future projects in the past.
agreed, she was right with the youtube content for the boys etc. but she needs to remember that BTS company focused on almost only them for a decade before trying to debut more groups, put your focus on one thing and strengthen it, same with Loona, their company focuses on them for years and slowly they're reaping the benefits
They should focus on music production quality first...
true but since it's a modeling company she is used to looking after the styling more
@@brendadelgado6803 I loved their song tbh especially the fact that they wrote the lyrics themselves the meaning behind element is them being each other's soulmates and being able to do the thing they love most with the person they feel most comfortable with.
honestly speaking I find their song even better than some popular idol groups songs i'm looking forward their next comeback they definitely have potential.
( not to mention how difficult their dance choreo is especially Baekjin's jumping part the dance teacher thought performing that dance move while singing will be impossible but Baekjin did it )
The song was nice -- I really liked the song but the mv wasnt it for me
@@MoominJeno tbh the only thing I found unnecessary in their mv is that girl since I barely noticed her I was too busy looking at Yuri and Baekjin 😂 but I loved the camera work in their music video they even made our tiny Baekjin look the same height as Yuri lol 🐥
Sunflowers And Roses 😂 I can agree but idk their outfits also I just felt like they could do better than that hah
She ain’t wrong tho when a learning dance steps from dancers to non dancers, it’s nice to see a non dancer in the video, it gives non dancers motivation to try it.
yes she is really a genius. she see thinks from fans and Idols Idols perspective
she seems like a pretty good boss but also growing a fan base for a duo in Korea is much harder than a group with many members because of exposure. youtube will help with exposure as debut programs are a trend now but they should try to work with a known producer to get the boys to the right level to compose songs. at least they have choreographer potential because of bboy experience.
They both wrote their own lyrics for element
Although Baekjin can produce songs as well
But I agree with you they need a popular producer to come up with a great hit 💜
I think what JxR could work on is to highlight their fashion branding together with their music. This could mean better visuals in their MVs and live stages that can highlight their fashion better, choreos that enhance their styles, more collabs with fashion brands and incorporate trendiness as a wow factor. Instead of pursuing everything that has been done by other idols before, they should create and establish their own colour. In my opinion, a really good song is needed first, and only then they should leverage on other aspects. If SM can oversee them, that'd be a really great strategy to sustain them too.
ceo kim, as ancestor's kpop fan, would like to share the most important for idols are:
1. Good songs
2. Good music
3. Good sounds
4. Marketing and stable exposure/content
i hope u.ll invest more in good producers instead
even YG can grow that big thanks to Teddy
I would say: 1. visuals and the rest follows without looks you can't attract the crowd you want which are giddy teenagers and young adults. I have seen kpop groups where a lot of their songs are shit but because of their looks they gained popularity real fast. So, like S&M AND JYP mainly focuses on visuals then they work on the talent.
@@tonimaitland6526 visuals definitely attract attention but in the end it is the music and message in their songs that the fans relate to and that's what makes them stay. In my opinion, idol groups that become famous for visuals don't stay famous for very long. Also wrt the profits, they don't earn much in the long term either
toni maitland SM definitely focus on training the talent of their trainees first, then the visual came later, that's why they're the top company in terms of training. They created the training system that most entertainment company use now (it used to he called in-house training)
No wonder vine new girl group, secret number had a great fashion stage outfit, they're working with esTeem 👏👏👏
Do you know if it's with the esvine group because some people are saying it's not under esteem but vine ent
@@joannang8521 yeah, they're under vine not esvine
I am wondering, was Secret Number's debut suported/financed by Esteem/SM?
Their production quality is very high, and Vine Ent is not a big company. They only have a group and a soloist in their rooster.
Yes Vine ent. Is not big agency, but the mother company of Vine ent. is Info vine, & Info Vine is one of the biggest companies in the field of application & payment security.
So I think they cooperate with esteem only in terms of fashion (outfit).
I think ceo kim would be so glad if she has yunho in her agency, they both so passionate
Yunho, Minho and Chanyeol😂
Omg 😂😂😂
lmfao😂
Esteem is under SM, I think that will do someday 😂
@@bearosales2876 yunho from ateez or tvxq?? I thought yunho from ateez lol my bad
I love how CEO Kim always gives examples when speaking about something
For fashion she always refers to GDragon or Noma and for Idols she refers to BTS or other idols from her company
This proves that she knows and fully understands what she’s talking about
If i'm in Korea, surely i will apply job in Esteem working under CEO Kim. Esteem totally my type, you work hard but also play hard. The CEO give the pressure but also the trust, and reward if you achieved the goals.
I kinda agree with her on the styling
I really wish ceo kim could take in x1 and made agreements with each individual ent , they would be a hit
amen to that
even if it's just the unit, she has the vision and x1 the fans... that would be so great
CEO KIM and JYP are similar both really care about their artist... whether they are having good meals/food are they good or not....... i really hope all CEO will be like them..
Totally agree
only thing thats different is that CEO kim acc lets her artists have artistic freedom lmaoo
@@hannahboyd8935
True..
@@hannahboyd8935 yeah its cuz jype are like official idols with alot of public eye
@@sapphicapostle what does that have to do with artistic freedom?
Is that Secret Number the second group she was planned? Or did Vine Ent debut Secret Number by themself with help from Esteem on financial support? Because I'm surprised by how a small company like Vine could spend a lot of money on Secret Number's project like the MV, promotion, professional composer like Melanie Fontana, professional choreographer like Bae Yoon Jung, and all of those branded outfits on every stage performances. I'm asking because somehow I could see a lot of CEO Kim's passions on Secret Number. Like they wear fancy and stylish outfits, their training duration (they debuted in 2 years, while so many agencies would take 4-5 years), and the member's unique and distinct personalities (you know CEO Kim desperately always wants something different). Anyway, I love CEO Kim's personality. She's such as an inspiration. I would subscribe if she create her own youtube channel.. :)
i think SN 2nd Group Shes mean on 27:15 ...
relate maybe, first CEO's comment was on JxR outfit, and now SN outfit is on another level
Yuri is from Esteem and Baekjin is from Vine Ent. They collaborated and made EsVine to debut the 2 boys. SN is from Vine ent. Only
@@kazukikun3449 this comment was written 6 months ago, all the questions about the company or the group have been answered :)
The new girl group from Vine Entertainment has debuted. The group name is SECRET NUMBER. Lets support them~~
It's so weird seeing yuri becoming an idol since I've known him as a model for some time now, me him at Seoul fashion week and know one of his model colleagues and their friends. It's kinda strange for me to see someone who's not a total stranger turn into an idol (and because I still remember that yuri said that rapping was just a hobby and that he didn't plan on becoming a singer/rapper literally 2 months before he was introduced as part of produce 101 all men do is lie)
LMAO
Annoying how people in this comment section thinks they know better than the CEO Kim.
I totally agree
Ikr 🙄🙄🙄🙄🙄 tss.
ikrrr
The truth is they always failed in math🤣
Darn right on the head!
She can’t just produce idols like a factory she needs to realise the best way is to spend time develop the artists she already has
Resna Begum don’t worry about it :) she’s joking. you can tell when she’s talking to the management director lady. i’ve seen other people comment this concern as well, i’m wondering if it’s a difference in culture/humor? but yeah, as CEO of ESteem she works with SM Entertainment and definitely knows it’s impossible to churn out idol groups like that.
@@emilywang950 She really debuted a girlgroup called Secret Number with debut song called Who Dis, they debuted on May 19,2020.
Before this, she debuted a boygroup called J&R in december, 2019.
Secret number have 5 members:
2 members are from ex yg trainee (ex pink-punk lineup & ex f2ne1), 1 ex skarf and mixnine participant, and 2 members have school background as dancers).
J&R have 2 members: 1 from produce101 and 1 from world klass (if im not mistaken)
@@yusfida3520 Secret Number is from VINE Entertainment, not ESVINE
Wait the minute..this is Secret Number Dorm's 😀
Yaaaa vine entertainment right
jinny lea dita soodam denise????
secret number
Esteem really came from rugs and went to riches just means that ceo kim is a great boss
Oh it vine ent right? Does mean secret number is under esteem too... no wonder secret number outfit is the best for a rookie,
And esteem is SM ent sub label
So no wonder SN get good outfit
Not necessarily, Vine Entertainment and ESteem are more collaborative, therefore meaning Vine Entertainment isn’t necessarily under ESteem. I know JxR was created under both ESteem and Vine Ent, but I’m not sure if Secret Number was also created under that collaboration.
@@chan-kaori-1867 SN is only Vine ent. group.
8:20.... i was busy listening the ceo talking then for some reason i keep hearing 'Into the UnKn0WN AAAAHHHHAAAHHH'😂😂😂😂
Why does she only mention Yuri. Like she was saying "Talents like Yuri" but not including Jin and also when she came back from buying stuff for them she only called out Yuri and such...
its because yuri is under esteem whereas baekjin is under vine ent
i think its because yuri is her model, not baekjin. baekjin isn't under her agency but yuri is. plus baekjin is known for his dancing and talents yuri is known for his modelling
I don't think calling yuri to help her bring the stuff that she brought is a big deal, and at the same time you can see how she treat both of them equally, it's just my opinion tho and i respect yours no hard feeling
cause she knows him better and is probably closer to him? But she treats both equally
Because Yuri is the older among the two so speaks to him and if you have noticed Jin is scared of her whenever she approach him he hides behind Yuri so just talks to Yuri but you can see how she looks at both of them with affection she treats them like her own kids 😂💖
Although this program is making her look a really evil boss, I really admire her passion, creative ideas and I think she is meticulous of anything she does. Unlike other companies I know, she really has faith in this group and other projects. The mural painting on her company just represented that she is reckless but at the same time, produce great benefits. Female CEOs are the best. They are powerful and they have a maternal instinct, ensuring almost everything. Although they can nag 24/7, maybe remember that she just wants the best results.
I love the fact that she doesn't care about money, she has a lot of ideas and if they don't work she will find the problem and fix it.
She really a kind CEO. You know Lèa from SECRET NUMBER? Lèa once gave up because she did not succeed in her debut and returned to Japan . Vine CEO went to Japan to visits her. She persuades Lea to return with her to South Korea . And now Lèa has successfully debuted in SECRET NUMBER.
I know VINE Entertainment are a new company but I'm sure it will become a big company one day and known worldwide. It's rare to find the CEO who is kind and take care of their artists. She also once said that if you get something, you have to give back. Thank you CEO for debuting JxR and SECRET NUMBER.
And now that dorm used SECRET NUMBER, if you want to know, check channel secret number
Like Secret Number Dorm too
I hope they see comments on here:
Would love to see them thrifting for fashion items or shopping and using their fashion knowledge being TOP models on their RUclips channel!
That's a cool idea, it would be interesting to see them utilise their unique points to set them apart from the crowd 😊
Is it right that Secret Number or Vine Ent parts of Esteem?
She looks so perfect. I see her like I see Meryl Streep in film The Devil Wears Prada. Hahaha.
I believe so, but they’re more collaborative, because Vine Entertainment isn’t necessarily under ESteem; they’re still their own entertainment. Because JxR is under both ESteem and Vine Entertainment.
Ups, u wrong.
They're more like collaborative
@@chan-kaori-1867 i don't think so, VINE ent. itself is independent company in idols bussines. JxR is under ESVINE which is colaboration between ESTEEM and VINE for handeling JxR career, because Yuri is Esteem's model while Baekjin is Vine's. Thats why two company makes colaboration to makes JxR debut. Secret Number I believe is under VINE ent only, so I think SN isn't part of Esteem nor Esvine. If you look up for artist under VINE ent. you only can find SN and other artist as well but you can't find JxR, so I believe that JxR isn't directly under VINE or ESTEEM, but under both company as colaboration form. I'm sorry for my English, hopefully thats make sense to you.
Their room is tidy enough considering they're guys. I've seen worse owned by girls.
I absolutely love how involved she is and how she's totally for pursuing ones dreams, but i do hope that she prioritizes the quality and growth of her idols, JxR, for the meantime, because although they are doing quite well, they still have quite a bit to learn and much room for growth--both in terms of popularity and skill.
Why do I feel like she is the best idol agency boss out there? " THEIR PARENTS ENTRUST THEM TO US. SO IT'S A MATERNAL THING" this line hit me hard. Love her
I come here because Secret number especially vine ent..
She's a CEO for SECRET NUMBER too. New gg that has been debut 2 months ago with song WHO DIS. Please check them out....
JxR 😍😍 hopefully the boys gain more and more popularity soon
She definitely has some great Ideas. It’s gonna be awesome
I feel so happy for the boys😀😀😀 I will support them because I have been in love with them since Produce 101 season 4❣💟❤💞💝💜💛💚💙💗💖💕💓💘
They’re doing pretty well in Korea and they both have garnered a decent amount of fans from PDX101. That show is very good for exposure (if that is one makes it far).
What do you mean by who are they? The Finance Director has appeared in the first few episodes before yet kim Sook doesn't recognise her. Or is she supposed to ask that question before they introduce themselves?
i watched some episodes of BITM more than twice but i still can't remember every employee, it's not a big deal
Isn't esteem part of SM? Why aren't their idol career managed by SM? Just honest curiosity
maybe they want to debut asap? because Yuri was supposed to debut with nct before. but im curious too
i am not gonna lie, but i think their thought process was their debut wasn’t worth their money or training since they’re preparing so many other debuts soon. plus baek jin is under vine and yuri is with esteem NOT sm, and it’ll be easier for him to partner with vine because he’s from a modeling agency.
esteem as the company is under sm but sm is only the main shareholder so they cant and wont interfere with the business because it is still hers to care, and they debut under esteem's name so it's only fair that they are cared by their company instead of sm as sm itself has a lot of youngs to nurture and care
and if sm to care for all the idols under them then they should start with woolim because it is a clear entertainment company and not a modelling management like esteem
hopefully i dont come as an arrogant ass or something with this 😅
eventhough esteem is part of sm they are still separate entity. sm probably will just promote it on their sns
@@jwoo4450 i guess only hansol the only person who almost debut with NCT. I never saw yuri in any SM rookies video.
10:01
SEVENTEEN DON'T WANNA CRY MV
Thank you kbs 😭💕
one boss doesnt like to spend much, another boss spends alot
What the new eps with secret number(?)
This is the difference where the directors only can be directors but the CEO remains at the top of the supremacy. CEO Kim works on idealism. She undergoes trials and errors without estimating risks involved. Dare to dream, but dare to fight. This is the difference where most people are more realistic and cannot hold risks longer.
Can we talk about the employees they’re looking very pressured tho :”)
Fighting staff-nim!
All employees will be pressured when in a workplace it’s a normal thing.
They treat Secret number so well too ❤️
For everyone saying that she is the CEO of Secret Number, I think she's the CEO of Esteem only. Vine Entertainment is a different company. Correct me if I'm wrong
Vine is esteem Son maybe
you're right
Vine Entertainment Secret Number ???
Yes, Secret Number is under Vine Entertainment.
She’s under SM hopeshe treats her artists nicely
Sm cant do anything to esteem work, they just shareholder and cannot interupt any esteem work
SN stan hadir
CEO Kim is amazing and the way Ms. Shim sees it is undeniably great as well. They do have the minds of a visionary and would set their goals whenever they see the potential in the people they work with.
I love her so much! 😂 You can tell she’s a good person with a huge passion for business! She’s def my idol as a female entrepreneur!
While watching this I went to their RUclips channel to see what they did and it was quiet funny xD
Chrissi Harder what's the name?
Really!
sanahanbi devi JxR
Ceo from secret number ???
I only know these two idols from Produce 101, but I'm kind of happy Baekjin found a label. He is a talented one.
SECRET NUMBER
Vine entertainment???
JxR are super talented but they need better music or concepts that fits them better. Element was too generic and forgettable to me.i’m glad she gave good ideas. The Russian content nice! Yuri speaking Russian is the best.
I suggest to redebut JxR with a complete members like + some trainees from Vine and Esteem Ent both... Well, maybe... Instead of debuting two new groups per year
Now it’s so sad to see how they basically abandoned JxR like they were good and then now they aren’t even a thing anymore
remembering that comment where baekhyun said they can’t eat meat when they’re rookies. That jxr are so lucky
Husna Nabihah Esteem is a top mode agency in korea and is under SM. Basically, a subsidiary to SM.
@@wynwyne But SM can't really control Esteem's artists or employees entirely. They're only subsidiary and only help with profiting. Working partners basically.
Imo the biggest factor to bts' success is their music, but of course youtube videos were what gave the audience a look into their genuine personality even off-screen
their success can't and likely never will be replicated 100%
Room member Secret Number
Woww i like it
Actually, I think CEO Kim really takes good care of the idols under her company.
You're right, you can see her new gg, secret number.
She really give them to eat a lot of foods.
Secret Number agency???
Yes
@@ewaokes I don't think so, SN is under VINE ent. itself not ESVINE ent. (which is colaboration between VINE and ESTEEM).
It's so annoying when the MC especially Hyunmoo keep talking about budget to the CEO. 🙄😅
Does he is the owner of the company or what?
By that reasoning they won't be able to comment on anything else though 😅
@@seokminari that's true though. But sometimes their comment were too much sometimes. Hahaha.
Fun fact: Hyunmoo is signed with SM C&C. Esteem is also a subsidiary of SM. So both him and the Esteem CEO work for the same parent company.
@@imie93 I hear you. Fair enough. xD
9:34 Omg they used Mamamoo’s MV for Starry Night as an example 😭😍 thank you for noticing my girls
Mamamoo is quite popular in korea, that's nothing special.
CEO kim is real CEO Secret number?
Bukan,CEO kim itu esteem,kalo SN murni dr Vine CEOnya lupa
Watching Boss Kim gives you plenty of insight on what to do in various situations if you want to be a boss someday.. she still has some flaws, but I think she's a good role-model for being a leader in general
BTS is successful is because of their music along with a lot of other reasons, not just RUclips lol
she doesnt mean like that. people start knowing bts because they actively communicated with fans. also their song is good. other idols also produce great song but their company not promoted them enough.
@@NabihahNadzuri plus their fans also promoting them on social media for example I got to know them because of fanmade videos, so it is right that RUclips helped them.
@@eden3078 agree, I'm army too but some people are being too sensitive
I didn't know JxR at first but I'm loving them now after knowing them through this video.
2:06 Vine entertainment, secret number agency
Knp bisa mampir ke sini ya kita hyung wkwkw
Vine entertainment?
Yep
Esteem used SM name when they were on producex101, i wouldve assumed that JxR was a joint group, managed by SM too, and considering how i havent heard of them until now, practically a year after their debut, is a little disappointing
PLEASE SIGN MAMAMOO THEYRE GOING TO RENEW THEIR CONTRACT SOON AND THEY HAVE EXPERIENCE IN MAKING A SMALL IDOL COMPANY INTO A BIG IDOL COMPANY
I SWEAR THEY’LL BRING ALL THE CASH IN
I would follow her if she creates a youtube account 😆
When they showed dwc music video that was shot in LA i screamed SEVENTEEN!!! Ah life as a carat.
I'm gonna get heat for this but I just didn't like the song.
I'll be honest , I did'n really like it either. I hope the guys succeed but to be successful you need to have good music as top priority. As an army i don't mind saying that BTS's initial songs were'nt exactly the best (but since i am BTS trash, i like everything they put out) but they kept on improving their music and succeeded which means these guys can do it as well.
It's their debut song. For some groups the debut song isn't the best but they improve later on ^^ I also don't really like EXOs debut song as an EXO-L but they improved a lot ^^ I am getting used to Element but didn't really like it at first
@@liamcourt4601 weirdly, i love bts debut songs.. but not the recent songs ahaha
@@fidoreviews omg sameee
It's normal not to like every song from your ( fav) group! :D
29:30 Ummm, no! It's not "usually the opposite". Nowhere, never. The CEO is the one with the vision and strategic planning, the CFO's job is to find the money for the budget ... or slow the CEO down, when a project just isn't feasible. No idea why Kim agreed with that silly statement from an entertainer who knows nothing about real-life business. Maybe it was scripted that way to make ESteem look more special.
I personally think that the CEO should first focus on the quality of this group, for example by hiring choreographers, teachers and the most important : good music producers... I like Baek Jin and Yuri a lot but ngl the song wasn't that good and well-produced...
And exo only make a mv in a cube, garage, or parking area. Come on SM, exo are more than worth for an amazing mv!!!.
i thought yuri is living at his own house, but he lives in dorm with baekjin okayy i see 👦🏻💖💖
Since they're promoting together now it's probably more convenient
I wonder what happened between JxR and the company. Baekjin and Yuri now live a different life. Jin seemed to have fell off, I hope he's doing okay.
25:10 lol just them jumping in joy cuz they got meat
So this is what it feels like? Having a woman ceo spoiling her employees
Ceo Kim is really a gud person. Putting aside the finance , she cares for the idols health and checking their fridge first . She spend from her pocket which is very genuine. She also asked the employee to check abt this . Wow ! She has a business mind wth kind heart !! Fighting ! And Yuri is damn handsome. He is lit !
I love how highly she think of Yuri and trust him
look no matter what no one can be BTS or have what BTS worked hard for.....her idols are great and successful by themselves. BTS are popular because they are themselves, humble, natural, real and pure art. You can't train people to have those traits through their looks and outfits..... sorry, you will not have a longing impact in the music industry, there are idols who have fans for a lifetime because of they are real, hardworking and relatable to fans, like how BTS is to there fans.
I am such a fan of CEO Kim. I wish I can have half of the career she has already made for herself
When CEO Kim starts a YT, I wish it would be filled with the places she eats and the foods she eats. And about her work and employees!
Love how that manager said Exo for A-list celebrity. True nations pick EXO
Yury almost became part of nct😪
Thats a good company for idols ig.
Nobody:
Me:IS THAT CITY Girls...........time to act up(.)
Sha'lisa Richardson literally I’m sitting here wondering why they are playing act up 💀
Omg same lmao
LOOOL the way I was like "REAL ASS BITCH GIVE A F- oh." 😂😂
Ok.. i love esteem because of their professional modeling and knowledge but the thing which is getting more interesting and fun to follow them is that . Their starting their musical career too... i think it's obviously clear they're going through same path as ygk+ which actually doing really well with multi media careers on having models who can act sing dance and even rap... but the point is that exactly as professional esteem team is well known in modeling besides ygk+ is more active in music and acting area.... which makes ygk+ good models which are actors and dancers and rappers ... but they're not that professional in modeling industry and the opposite for esteem models ... with more of fashion sense and professionalism.... so yeah following these 2 rivals always make me amazed and im sure soon esteem can get good at making idols and im looking forward to it😊😊😊
She already debuted a girlgroup called Secret Number with debut song called Who Dis, they debuted on May 19,2020.
Before this, she debuted a boygroup called J&R in december, 2019.
Secret number have 5 members:
2 members are from ex yg trainee (ex pink-punk lineup & ex f2ne1), 1 ex skarf and mixnine participant, and 2 members have school background as dancers).
J&R have 2 members: 1 from produce101 and 1 from world klass (if im not mistaken)
Esteem is from collaboration of vine ent and SM ent.
Esteem is focus on modeling and vine ent focus on idol.