Two things: 1) Here's the independent 3rd party certificate of analysis of Blueprint Cocoa Powder: blueprint.bryanjohnson.com/products/cocoa-powder (under ‘Lab Results') 2) Typo: the correct heavy metal score for Vosges is 2.0 micrograms, not 4.51. The overall score is accurate.
@@Randomyoutubecommenter Somewhat naturally in the soil which has varying levels of contamination from us and the natural process and some from the pesticide or processing contaminants.
@@wafflewafflewaffle You're right Ritter Sport calculates to 57.10 and number 1.. was this an accident or they randomly wanted Vosges to be number 1? Oh I see the correction in the description says that vosges is actually 2.0 micrograms which makes it a score of 79.55 and number 1. (if true idk how they got their data)
problem is it can vary so much between batches. The thing is to avoid any food from 3rd world countries. why? dodgy regulation and pollution. Unfortunately , cacao only available from 3rd world. its basically a lucky dip. Make it a rule at least, apart from cacao, every food item you get is produced from top nations. Be careful of italy for e.g. supposedly it can be 'product of italy', but its just packed in italy from china or whatever dodgy place. all that toxic crap being absorbed in rice, grains, fruits whatever. then the processing plants whever whatever the eff goes on.
@@nviscallin3702 I doubt most consumers care, to be honest. Or maybe impose a hard limit on the heavy metal content found in chocolate, so you at least know you're getting less than x ug?
I was never really a “fan“ of yours… not that I had anything against you… I just used to occasionally watch videos you put out as if it was a spectacle or something, some ultra rich guy doing things that I can never afford to do…. But THIS content is where it’s at!! The average person doesn’t have the resources to test all of our food, so avoiding contaminated foods can be nearly impossible. Much respect to you for putting out this kind of information that is useful to the average person. Can you imagine the parents that give their children, dark chocolate and have no idea it could be having a negative impact overtime?
Major contributors to cadmium intake include food categories such as grains and grain products (27% contribution), vegetables and vegetable products (16%) and starchy roots and tubers (13%). Cadmium can be found occasionally in cocoa and chocolate and is typically associated with uptake of the metal from the soil by the cocoa trees. Chocolate products made a minor contribution (4%) to dietary exposure across all age groups.
They would still be treating us if we were healthier it would just shift the window of what we consider requires treatment. I doubt they're complicit with big sugar for making us unhealthy.
@@Hendrixski And that shifted window = fewer customers = less 'winning' for medicine/pharma. Whether they're complicit or its just a convenient synergy, I don't know.
@@Hendrixskido you know that many life savings get eaten up by the medical bills at the end of a life? That's how the industry makes most its money. If we where healthier that wouldn't happen as much because the actual death would be way more gentle with less medical intervention. Think about the healthy old people, still capable of living independently in their own home, that die peacefully in their own bed someday or only are at the hospital for the last few days to die peacefully there. Most of medical revenue comes from treating chronic illness that are caused by unhealthy lifestyles.
Interesting, but wish you had included Ghirardelli dark chocolate in your comparisons. Consumer Reports noted that Ghirardelli dark chocolate was lowest in heavy metals of the dark chocolate they tested. I would also be interested in a Cocoa Via comparison (high flavanol cocoa powder in capsules) as compared to yours. I appreciate your health journey and that you share so much you are doing for everyone to benefit. Thank you!
To answer my own question on Trader Joe’s Consumer Reports, yes they did. Unfortunately my favorite TJ’s Belgium Dark Chocolate with Almonds 1lb bar was high in lead.. ok in cadmium. My new low in heavy metals choco, according to CR is Valrhona, dark baking ovals, at Wholefoods @ $18/lb. Seems like more, but even one of these little ovals has been satisfying. Has a very complex clean flavor, with probably less sugar.
@@nosaintiago You are assuming it is miserable. It's not. Pleasure is not happiness. With healthy dopamine levels and good health, you can literally just sit there in a blank room and be happy. Looking at his level of discipline on his protocol, he has very healthy dopamine levels (the main factor to dopamine and serotonin production is general health). He is hacking his way to happiness.
@@igorzhidkov1957 I am shocked at the scores as well. How do they come up with the final result? If flavanols are good and metals are bad then why does Lindt's 174 and 4.5 produce a score for 39 and vosges's 159 and 4.5 produce a score that's twice as much??? Same goes for Ritter Sport. Why does it have a lower score than vosges when it has 80% of the flavanols, but 50% of the heavy metals??? asking random people right now, cuz I'm puzzled by this....
I would love a whole series on popular food items that a large percentage of Americans/humans eat ,that are blue print friendly, many can't afford all Blue print items, but getting the knowledge of better food choices ,and when you have the money, incorporating 1 or 2 blueprint products at a time, while trying to balance with knowledge learned to help achieve your goals would be beneficial for those thinking " I can't do this, I can't afford this." And turning there thinking into " I can do this with the knowledge Blue print gave me and where I'm lacking I can get assistance from certain Blueprint products"
Apparently, the age of the cocoa tree being harvested matters a lot. Younger trees have less heavy metals since the roots aren't as deep as older trees. I've also read that certain regions are notorious for having higher lead and cadmium content, although i can't remember those specific locations. I think the moral of the story is that you shouldn't consume chocolate every day unless you can verify that it's less contaminated. Bryan, you should make a line of high-quality chocolate bars! You already have the cocoa powder source and testing down. Now you can make a Blueprint bar of chocolate!
Bryan's chocolate is still very high in metals. It's just that the suggested daily serving is 5.65g. But with regular dark chocolate people usually eat more at once, say 20g. California's daily max intake of cadmium is 4.1mcg, Bryan's chocolate has 2.484mcg per suggested serving. Take another 5g and you're over limits.
flavinoids dont counteract heavy metals. activated charcoal or disodium EDTA does. the ratio doesnt matter as much as micrograms per serving. if you are eating chocolate because you like the taste, go for the one with the lowest heavy metal amount (vosges, ritter, lilys, lindt)
Love this idea! Poor Bryan will probably be accused of trying to make a profit rather than being acknowledged for giving us access to quality foods but oh well 💁♀️
I can’t stop watch your content. I was so tired of so many professionals selling lies and then I was thinking through and decided to get Blueprint. You offer the best content ever for free, there’s no reason to look somewhere else. The amount of information and research you do is so helpful. I hope one day I can meet you in person just to say thank you and hug you. You are incredible and I can’t thank you enough for all the changes you are doing in my life.
this man is also potentially selling you misinformation - he also has monetary incentive and isn’t being entirely honest in these reviews. be no one’s disciple
I think it’s really more straightforward to simply rank according to heavy metals. The flavanols don’t directly cancel out the heavy metals. It doesn’t matter what the ratio is. If the chocolate is toxic, the chocolate is toxic.
That's not correct because even with his Cocoa powder you can't avoid traces of heavy metals and we are talking about differences in the same order of magnitude, so the best thing you can do is to assimilate the cacao with the best flavonoinds/heavy metals ratio
The thing is, that flav and heavy metals correlate with % of choc. If you rank according to HM, you probably will get a low level of choc and a low level of flav (i.e. snickers bar)
I HAVE BEEN WANTING A VIDEO LIKE THIS! THANK YOU SO MUCH 🩷🩷🩷 please do more like this!! Comparing all the different types of foods, collagen powders, protein powders, skincare etc
Thanks Bryan. Love your work! Lindt Chocolate: 0:57 - 1:45 Beyond Good Pure Dark Madagascar: 1:49 - 2:46 Tony's Chocolonely: 3:01 - 3:53 Ritter Sport Dark Chocolate Hazelnuts: 3:57 - 4:34 Alter Eco Total Blackout: 4:41 - 6:00 Theo Fair Trade Extra Dark: 6:06 - 6:41 Lily's Extra Dark Chocolate: 6:46 - 7:22 Vosges Exotic Chocolate: 7:24 - 8:28 Hu Simple Dark Chocolate: 8:35 - 9:27 Alter Eco (second variety): 9:32 - 10:00
Thank you for exposing these deceptive companies for each category. We need more videos like these, so we know what to avoid and what's good to incorporate for success of our health journey. Much love.
You’re doing great work! Everyone’s tired of all the food being contaminated and people being unhelalthy and sick all the time, it would be nice to see more test on other foods, veggies, fruits for contaminanys
@@SandalDadwhen your product is poison.. you either clean it up or double down and legalise everything and let the consumer decide what goes into their bodies. 💉
@@daveweil6767 You have to be signed in as a payed subscriber to view consumer lab reports they are copyrighted. All I can say is Consumer Labs looked for a longtime to find a good cocoa. Targets Good & Gather Cocoa has much lower levels of metals than many other organic brands. Also 1 TBS has 92 mg of flavanols
It's interesting that Ghirardelli wasn't listed, considering it's a favorite among many chocolate lovers. But this was still a very expansive and informative comparison.
@@Uservisible-pl4ux look up simon magus, jesus was a druggie and your god doesn't exist since he is plagiarized from egyptian gods who are plagiarized from sumerian gods
Blueprint cocoa! Sweet. I’m wondering about how Ghirardelli stacks up in this crowd as I saw research saying it’s among the cleanest dark chocolates widely sold.
This is so unlike any of the other videos you have and I am here for it🙌🏻 I love listening to your videos & learning- gaining inspiration. This just strikes me as so much more upbeat and fun and that’s good to break up the videos on your channel 😊
Another invaluable video from Bryan. Your switch to humor is top tier. Including a Street Fighter video game easter egg. Man of culture. Thank you Bryan for your hard work! 🙏🏻
This is my favorite video from Bryan so far! I also like the ones where he explains his diet. I already eat Hu as my primary, Lindt and Lilly as second and third choices. So pretty happy with these results! I may try Blueprint for mix-ins.
I'm shocked that the "cleanest" pure 100% dark chocolate Alter Eco had the highest heavy metal content then some of brands with sugar. Also I'm shocked that Hu, my favorite brand, didn't score as high... Thanks a lot for conducting this experiment Bryan, this was very eye opening.
Shouldn’t be surprising as the heavy metal content in chocolate candy is mostly all from the cocoa so if it’s 100% cocoa it’ll most likely have the highest heavy metal content
Beyond being really informative and useful for dark chocolate consumers, such as myself, this is also an excellent demonstration of the insertion sort algorithm!
How can we know more details about this study? How were results calculated? Did they use several batches from one brand to calculate average? What if heavy metal content of cocoa varies from harvest to harvest? If this is the case, this test becomes irrelevant as brands will have different amounts of bad things in their chocolate bars in different batches. You need to test different samples from the same manufacturer to at least get their average score.
From what i can see it seems like the calculation is just flavanols(mg)/1000*heavy metals (µg), the example for rittersport is 131.9 mg /2.31 mg = 57.099. Also i agree with your comment, he should explain more in depth and especially why and how he chose the formula for the health score.
Comment totally on point, I love Brian but that's my main issue with him he shares results for free, however, methodology is often opaque. For instance we don't really know what is the "blue print algorithm" we only have hints and pieces.
from my point of view the score mostly reflects if the chocolate is low on heavy metals, so this would favour less concentrated chocolate as kakao contains heavy metals, which explains why a 50% chocolate can rank so high and pure chocolate rank so low. This test should also factor in sugar and other additives for a more accurate score.
Keep in mind everyone and also Bryan, that heavy metals are from the cocoa plant that absorbs them while it gets nutrients, so they are ultimately found in the cocoa. That's why it's normal for a higher % cocoa chocolate bar to have more heavy metals! You actually have to consider the ratio between cocoa and metals, so before looking at the heavy metals total look at the total weight of cocoa in the chocolate bar
I was thinking the same since the less dark ratios / more cocoa butter in them would make the amount of heavy metals less , since there is less actual chocolate , didn’t seem like they adjusted for that , not all bars are equal with other ingredients added
Not true, because more cocoa also means more flavenols, if you take the ratio than the cocoa % cancels out for the scoring, so it doesn't matter for the ranking
Noooo I’m so shocked, I love Alter Eco! I usually look at ingredients. I had no idea it was this toxic. Who knew Ritter Sport would have such a high score! (Thank you Bryan!)
What metal test did you use? Does it differentiate between organic and inorganic heavy metals? Bound to carbon or not? That’s imperative and would change your scores radically if chemistry was explained and you understood the difference between metals bound to carbon and the chemistry of this test you used to label products as bad/good.
I dont understand how he measured the heavy metals and what even is the significance of the ranking. I feel like I wasted my time when at the end of the video he promotes his product which isn't a bad thing, but it is as if the video is made as a sneaky promotion.
I’d love to see this as an ongoing series comparing bars with different cocoa percentages of the brands mentioned here as well as other brands like Chocolove, Taza, Endangered Species, Evolved, Ghirardelli, Guittard, Valhrona etc…
As a german (scientist)... I am not surprised... Glad I can get Rittersport EVERYWHERE!! I would normally go for a more "natural" looking packaging and I am really surprised the very average german brands are scoring so well but I am happy about that. Thank you very much for checking and ranking the chocolate Bryan :)
Yes, I live in the US and Ritter is everywhere here too. I have to admit I’ve only gotten it a few times because the cocoa content is the minimum to qualify as ‘dark’. And admittedly, to your point, the packaging doesn’t look as fancy as a lot of others.
Do consider organic/gmo/vegan factors as well ? It also DOES matter about sourcing, protecting rainforest equity, etc. I would love to see a deeper dive on the healthiest AND ethically rich chocolates ! I do love your position on measuring your food. Appreciate this episode a lot.. How does one measure things like heavy metals ??? Thanks Bryan ! :)
One thing is 100% sure at this point. You must keep doing what you're doing and not ever compromise. I wish you all the money in the world you can possibly need and the health to enjoy the life you've built and to keep doing what you're doing.❤
I've been looking for a comparison between brands for at least a week. Awesome!! 👍 Brian, please keep updating the list and make it publicly available. chocolate database lets gooo 😁🎉
That is going to be an expensive chocolate bar. I get the powder and it is expensive but it does go a long way if you are just making his nutty pudding receipe a couple times a week. Unless they don't make it 100% chocolate.
The problem with this is that we 1) don’t know if these flavanols actually get absorbed at all, which if you check literature many don’t make it or make it in tiny quantities, 2) if the dose does anything at all, 3) what if you have more flavanols that are useless but equal/less of the ones that we actually care about, 4) we don’t know if 2 ug or 10 ug of lead has different outcomes in the body in the same sense that 1 ug of sodium or 20 ug of sodium are negligible and only when u consume > 5 grams you start harming yourself.
The flavanols do get absorbed and have a positive benefit on his body as I'm sure he's tested. Obviously not 100% of the flavanols present in a sample will be absorbed, but the concentration/sample definitely does affect how much is absorbed
Flavonols are fat soluble…cocoa has a ton of fat. Pretty sure they re getting absorbed to a high degree. Also there is no margin of safety for heavy metals. Unfortunately the body does not have a way to rid itself from heavy metals meaning over the years they build up.
I found this actually quite unconvincing, not knowing the math behind the number given or how that would reflect in our health at all. It’s hard to relate this information to the real world. It would have been nice to see some other organic cocoa powder brands compared to the blueprint powder as well- I can buy organic raw cacao from the store.
Careful, you're actually thinking with your brain. You're supposed to only compared toxic brands with his product, not all the other brands low in metals and his brands that are way cheaper.
@ BryanJohnson, Thank you very much for the lab test. Unfortunately, there are far too few studies and tests that examine food/products for harmful substances, nutrients, composition, etc. Was the chocolate also tested for its composition (cocoa butter/cocoa? There are already reports that attempts are being made to replace these with cheaper alternatives). I would be very happy if you could do more of these studies and tests so that the general public can benefit from them.
This is why the purified capsules by CocoaVia really are the best. If you're going to be eating enough cocoa almost daily to get whatever benefits you really have to worry about chronic cadmium poisoning.
@@rbrown2217 that's the powder, not the capsules. Capsules aren't alkalized. Capsules have the best polyphenol/heavy metal (basically 0) ratio of anything. Also the best polyphenol/calorie ratio too, which is kind of important if you're talking about adding a few hundred calories a day of something forever.
@@SuperMrgentleman Oh interesting, thank you! (Although I still wish someone would test that Flavanaturals powder for heavy metals because I enjoy it...)
@@rbrown2217 Yeah good question. Consumer Labs did Cocoavia and a few other nibs powders and dark chocolates, maybe if you email them you can convince them
Glad to see some brands I can buy in supermarkets in Sweden, such as: Lindt, Ritter Sport and Tony's - guess I'll switch to Ritter Sport from Lindt going forward - thanks Bryan! Would be nice with a follow-up a year or two from this to see if suppliers have changed or they have adressed the issues with heavy metals.
Isn't it possible that Ritter seemed good because it's lower in chocolate? He's comparing a 50% chocolate bar to a bunch of 70% bars. If it's lower in chocolate, that may be the reason why it's lower in metals. But I don't want to eat 50% chocolate 50% sugar.
I think it's very good that you tested brands from different countries. Ritter Sport and Lindt are very well known in Germany, and Lindt in particular is considered a kind of premium chocolate here. Seeing that it's all just marketing rather than quality really opens one's eyes. Thank you. Liebe Grüße
Lidnt is not just marketing. Their chocolate is high quality in terms of workmanship, they do pay attention to conching and other factors that make their chocolate super smooth. The beans themselves are probably just more average.
I need more of this in the world, testing that is, transparency that is! Excellent work man! I wish you would have compared it to cocoa powder like your product. I get my cocoa powder from Walmart, I don't remember the brand name but it might just be the Walmart brand name. We transferred the contents into a jar so I don't have the packaging. That would have been a neat side-by-side comparison now, something that's easily accessible and an identical type product.
I love how he’s still a child at heart. No matter what crazy scientific things he’s doing/conducting. I think your overall attitude to life is a huge factor on ageing as well and plays a good part!
Really appreciate you, your team, and Blueprint. Really hope your goal of getting 1 billion people onboard with Don't Die is beyond successful, and it changes our entire system of production, marketing, and trade for the better.
Love the presentation. Where can I find published third party lab results of the Blueprint cacao powder that prove the high flavonoids and low heavy metal content?
I am genuinely shocked at the scores! Some of these brands were what my parents and I used buy when were getting chocolates as a gift for friends and relatives! I guess we really need to ingredient section from now on!
I am shocked at the scores as well. How do they come up with the final result? If flavanols are good and metals are bad then why does Lindt's 174 and 4.5 produce a score for 39 and vosges's 159 and 4.5 produce a score that's twice as much??? Same goes for Ritter Sport. Why does it have a lower score than vosges when it has 80% of the flavanols, but only 50% of the heavy metals???
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Two things:
1) Here's the independent 3rd party certificate of analysis of Blueprint Cocoa Powder: blueprint.bryanjohnson.com/products/cocoa-powder (under ‘Lab Results')
2) Typo: the correct heavy metal score for Vosges is 2.0 micrograms, not 4.51. The overall score is accurate.
I just bought baking cocoa bruh why u doing this to meeee
And it was like $20
I’m so mad
Holy shit he actually posted it. Bryan i 100% respect you for posting that information. And i appreciate it massively.
What about Ghirardelli’s chocolate!?!?
Do the same for olive oils, would be extremely interesting to see!
YES, that would be awesome, and helpful to him since he has an olive oil brand
Agree
Absolutely!
Yes
He is selling his own Olive oil brand.
Please test more foods for things like this. It's woefully lacking.
How the heck does metal even get in chocolate?
@@Randomyoutubecommenter Somewhat naturally in the soil which has varying levels of contamination from us and the natural process and some from the pesticide or processing contaminants.
I agree. Its very informative
@@Randomyoutubecommenterlook up pica. If iron deficient some may eat dirt.
@@wafflewafflewaffle You're right Ritter Sport calculates to 57.10 and number 1.. was this an accident or they randomly wanted Vosges to be number 1?
Oh I see the correction in the description says that vosges is actually 2.0 micrograms which makes it a score of 79.55 and number 1. (if true idk how they got their data)
Companies should be required to disclose this information on the package.
problem is it can vary so much between batches. The thing is to avoid any food from 3rd world countries. why? dodgy regulation and pollution. Unfortunately , cacao only available from 3rd world. its basically a lucky dip. Make it a rule at least, apart from cacao, every food item you get is produced from top nations. Be careful of italy for e.g. supposedly it can be 'product of italy', but its just packed in italy from china or whatever dodgy place. all that toxic crap being absorbed in rice, grains, fruits whatever. then the processing plants whever whatever the eff goes on.
No they shouldnt
@@nviscallin3702 Why not? Wouldn't you rather know so you can make an informed decision?
@@guanxinated it would ruin the experience for majority
@@nviscallin3702 I doubt most consumers care, to be honest. Or maybe impose a hard limit on the heavy metal content found in chocolate, so you at least know you're getting less than x ug?
This guy is so nice. He is using his money to look into all these values for us. Thank you! This has been super helpful!
he makes actually money w this
He can make money without making a useful video. Credit where credit is due.
I would have loved how the Lindt 95%, 99% and 100% would have stacked up against the competition.
Yeah, i eat the 85% and i am guessing is pretty decent
Yep, me too.
i eat the 82% cacao pure from Lindt
me 2, it's what I can buy here in the Netherlands
Same, I always buy the Lindt 100%. I would love to know
Brian your content creation team has gotten so good, this video is actually so entertaining
Lowered expectations...
Oh look, a member of the content creation team. Hi there.
180 - Blueprint
78 - Vosges
57 - Ritter Sport
48 - HU
39. - Lindlt
39 - Lilys
37 - Tonys Choco
18 - Beyond Good
15 - Theo
14 - alter eco
13 - alter eco
Thank you! I don’t eat any of these!
(Vosges is my favorite to eat on the list, however, HU is healthier for my diet and my new favorite.) Thanks for writing this out in the comments!
Isn't Alter Ego organic ?
not all heroes wear capes
@@princesse523 organic doesn't mean no toxins
I was never really a “fan“ of yours… not that I had anything against you… I just used to occasionally watch videos you put out as if it was a spectacle or something, some ultra rich guy doing things that I can never afford to do…. But THIS content is where it’s at!! The average person doesn’t have the resources to test all of our food, so avoiding contaminated foods can be nearly impossible. Much respect to you for putting out this kind of information that is useful to the average person. Can you imagine the parents that give their children, dark chocolate and have no idea it could be having a negative impact overtime?
Why all the critical prelims? Nobody cares
Major contributors to cadmium intake include food categories such as grains and grain products (27% contribution), vegetables and vegetable products (16%) and starchy roots and tubers (13%). Cadmium can be found occasionally in cocoa and chocolate and is typically associated with uptake of the metal from the soil by the cocoa trees. Chocolate products made a minor contribution (4%) to dietary exposure across all age groups.
Safest foods are milk and meat and fruit - that's how the Masaii eat and live a long life. No vegetable oils (PUFAs).
@@crypton_8l87 416 people and counting did.
@@Emiliab9And cake. Don't forget cake.
Your videos have been getting funnier and better quality! keep up the good work Bryan. We are with you!
'Nobody wins when we're unhealthy'... Yeah the entire medical/pharmaceutical industry would have something to say about that.
They would still be treating us if we were healthier it would just shift the window of what we consider requires treatment.
I doubt they're complicit with big sugar for making us unhealthy.
@@Hendrixski And that shifted window = fewer customers = less 'winning' for medicine/pharma.
Whether they're complicit or its just a convenient synergy, I don't know.
If people were healthier Organic woul be harder so sell, it's entire 205 bilion $ industry build on fearmongering.
* Pfizer has entered the chat *
@@Hendrixskido you know that many life savings get eaten up by the medical bills at the end of a life? That's how the industry makes most its money. If we where healthier that wouldn't happen as much because the actual death would be way more gentle with less medical intervention. Think about the healthy old people, still capable of living independently in their own home, that die peacefully in their own bed someday or only are at the hospital for the last few days to die peacefully there.
Most of medical revenue comes from treating chronic illness that are caused by unhealthy lifestyles.
Interesting, but wish you had included Ghirardelli dark chocolate in your comparisons. Consumer Reports noted that Ghirardelli dark chocolate was lowest in heavy metals of the dark chocolate they tested. I would also be interested in a Cocoa Via comparison (high flavanol cocoa powder in capsules) as compared to yours. I appreciate your health journey and that you share so much you are doing for everyone to benefit. Thank you!
Did consumers happen to test Trader Joes Dark Chocolate?
I hope that's true that's what I buy
To answer my own question on Trader Joe’s Consumer Reports, yes they did.
Unfortunately my favorite TJ’s Belgium Dark Chocolate with Almonds 1lb bar was high in lead.. ok in cadmium.
My new low in heavy metals choco, according to CR is Valrhona, dark baking ovals, at Wholefoods @ $18/lb.
Seems like more, but even one of these little ovals has been satisfying.
Has a very complex clean flavor, with probably less sugar.
Please do the same analysis for powdered cacao/cocoa brands. I make my own chocolate.
Ding ding ding. Probably left it out for a reason. He's trying to sell his chocolate
He takes a microscopic bite from each bar and he’s “chocolated” out.
Not a chocolate lover if all he can manage is a nibble.
It rubs me the wrong way how he does it... idk but it looks more like ED to me. What's the point of lengthening your life if it's miserable
ask that to 9 to 5 workers @@nosaintiago
The point is that he doesn't want to eat refined sugar.
@@nosaintiago You are assuming it is miserable. It's not. Pleasure is not happiness. With healthy dopamine levels and good health, you can literally just sit there in a blank room and be happy. Looking at his level of discipline on his protocol, he has very healthy dopamine levels (the main factor to dopamine and serotonin production is general health).
He is hacking his way to happiness.
Please do this again with more popular chocolate brands
Like the milk chocolate brands? They would all score like 1 to 10, lmfao
@@DevonWaynewhat is about Lindt 99% or 100%
Lindt is among the most popular ones, Ritter Sport is really big in Germany. I haven't seen any other of the 'big' ones selling 70% or more cocoa bars
@@r4Ynethics lindt 85% and below are undutched, higher than 85% - dutched, so you don't want them.
@@igorzhidkov1957 I am shocked at the scores as well. How do they come up with the final result?
If flavanols are good and metals are bad then why does Lindt's 174 and 4.5 produce a score for 39 and vosges's 159 and 4.5 produce a score that's twice as much??? Same goes for Ritter Sport. Why does it have a lower score than vosges when it has 80% of the flavanols, but 50% of the heavy metals???
asking random people right now, cuz I'm puzzled by this....
It massively depend on which heavy metals though. You can safely eat 200 micrograms of Arsenic per day but only 7 micrograms of mercury per day.
Yes, people don't see such crucial misinformation
The fact that we have to know how much arsenic or mercury we can safely consume per day is a story all by itself.
@@ebbyc1817 why? Are you saying it's weird some things are more toxic to us than others?
I dont want to consume arsenic thanks
@@MB-wx2jp
Some in cereal crops but highest found in rice
I would love a whole series on popular food items that a large percentage of Americans/humans eat ,that are blue print friendly, many can't afford all Blue print items, but getting the knowledge of better food choices ,and when you have the money, incorporating 1 or 2 blueprint products at a time, while trying to balance with knowledge learned to help achieve your goals would be beneficial for those thinking " I can't do this, I can't afford this." And turning there thinking into " I can do this with the knowledge Blue print gave me and where I'm lacking I can get assistance from certain Blueprint products"
Apparently, the age of the cocoa tree being harvested matters a lot. Younger trees have less heavy metals since the roots aren't as deep as older trees. I've also read that certain regions are notorious for having higher lead and cadmium content, although i can't remember those specific locations. I think the moral of the story is that you shouldn't consume chocolate every day unless you can verify that it's less contaminated.
Bryan, you should make a line of high-quality chocolate bars! You already have the cocoa powder source and testing down. Now you can make a Blueprint bar of chocolate!
Brilliant idea! Hopefully he will see this.
Bryan's chocolate is still very high in metals. It's just that the suggested daily serving is 5.65g. But with regular dark chocolate people usually eat more at once, say 20g. California's daily max intake of cadmium is 4.1mcg, Bryan's chocolate has 2.484mcg per suggested serving. Take another 5g and you're over limits.
flavinoids dont counteract heavy metals. activated charcoal or disodium EDTA does. the ratio doesnt matter as much as micrograms per serving. if you are eating chocolate because you like the taste, go for the one with the lowest heavy metal amount (vosges, ritter, lilys, lindt)
.
Love this idea! Poor Bryan will probably be accused of trying to make a profit rather than being acknowledged for giving us access to quality foods but oh well 💁♀️
Whenever I’m feeling down I can always easily count on Bryan to lift me up. Much much love G! 🎉❤
Bot comment, make more vids bitch
Bryan improving his videos every week ^^
For a brief moment, I was convinced Bryan's sweater had the word "FART" written across it. Time to go to bed.
I can’t stop watch your content. I was so tired of so many professionals selling lies and then I was thinking through and decided to get Blueprint. You offer the best content ever for free, there’s no reason to look somewhere else. The amount of information and research you do is so helpful. I hope one day I can meet you in person just to say thank you and hug you. You are incredible and I can’t thank you enough for all the changes you are doing in my life.
this man is also potentially selling you misinformation - he also has monetary incentive and isn’t being entirely honest in these reviews. be no one’s disciple
I think it’s really more straightforward to simply rank according to heavy metals. The flavanols don’t directly cancel out the heavy metals. It doesn’t matter what the ratio is. If the chocolate is toxic, the chocolate is toxic.
This.
ya i agree
That's not correct because even with his Cocoa powder you can't avoid traces of heavy metals and we are talking about differences in the same order of magnitude, so the best thing you can do is to assimilate the cacao with the best flavonoinds/heavy metals ratio
Amen!!
The thing is, that flav and heavy metals correlate with % of choc. If you rank according to HM, you probably will get a low level of choc and a low level of flav (i.e. snickers bar)
I HAVE BEEN WANTING A VIDEO LIKE THIS! THANK YOU SO MUCH 🩷🩷🩷 please do more like this!! Comparing all the different types of foods, collagen powders, protein powders, skincare etc
Thanks Bryan. Love your work!
Lindt Chocolate: 0:57 - 1:45
Beyond Good Pure Dark Madagascar: 1:49 - 2:46
Tony's Chocolonely: 3:01 - 3:53
Ritter Sport Dark Chocolate Hazelnuts: 3:57 - 4:34
Alter Eco Total Blackout: 4:41 - 6:00
Theo Fair Trade Extra Dark: 6:06 - 6:41
Lily's Extra Dark Chocolate: 6:46 - 7:22
Vosges Exotic Chocolate: 7:24 - 8:28
Hu Simple Dark Chocolate: 8:35 - 9:27
Alter Eco (second variety): 9:32 - 10:00
Thank you 💜
Hello Bryan. What about cadbury bournville. In India we eat that. Yogita
Eats 0.1g of chocolate “I’m getting a stomach ache” 😂 6:53
Haha yeah. funny guy!! Sending good wishes to you and good luck getting the best chocolate out there!
Probably the refined sugar
but he is not eating 1 bar, he is tasting so many of them, so ofcourse by the end he will say that no doubt.
He ate more than an ant that’s for sure 😂
Bryan wouldn't survive one Happy Meal😂
Thank you for exposing these deceptive companies for each category. We need more videos like these, so we know what to avoid and what's good to incorporate for success of our health journey. Much love.
This supermarket product testing is really helpful. Also, fun presentation and quick to the point. Please more videos like this!
You’re doing great work! Everyone’s tired of all the food being contaminated and people being unhelalthy and sick all the time, it would be nice to see more test on other foods, veggies, fruits for contaminanys
I don't know how you're doing it, but everytime i think i couldn't have more respect for you, you prove me wrong! Thank you for bettering our lifes!
PLEASE make more like this comparing everyday foods people eat. This is so relevant and important
Bryan: 🍫 😃
Chocolate companies: 😬
If he can help companies change lets goooooo
Watch their market plummet 😂📉
@@SandalDadwhen your product is poison..
you either clean it up or double down and legalise everything and let the consumer decide what goes into their bodies. 💉
Thank you hopefully this puts pressure on companies to get their act together because we are not mindless consumers anymore!
Consumer Labs found Target's house brand for cocoa had the lowest amount of heavy metals and highest flavonoids
Thx for sharing this! 😊
Link?
@@ScottoGrottoconsumer labs is paywalled
Link to the report please?
@@daveweil6767 You have to be signed in as a payed subscriber to view consumer lab reports they are copyrighted. All I can say is Consumer Labs looked for a longtime to find a good cocoa. Targets Good & Gather Cocoa has much lower levels of metals than many other organic brands. Also 1 TBS has 92 mg of flavanols
It's interesting that Ghirardelli wasn't listed, considering it's a favorite among many chocolate lovers. But this was still a very expansive and informative comparison.
According to Consumer Reports, Ghirardelli 72% and 86% came out with acceptable heavy metal levels. I think they were tested in 2022 or 23.
@@Uservisible-pl4ux look up simon magus, jesus was a druggie and your god doesn't exist since he is plagiarized from egyptian gods who are plagiarized from sumerian gods
@@Uservisible-pl4ux Who asked?
I eat them daily (the 100%)
Although acceptable levels, I’d love to know how it compares
@@shetaz905yep just picked 72% up today based off their rating. Very good
Blueprint cocoa! Sweet. I’m wondering about how Ghirardelli stacks up in this crowd as I saw research saying it’s among the cleanest dark chocolates widely sold.
This is so unlike any of the other videos you have and I am here for it🙌🏻 I love listening to your videos & learning- gaining inspiration. This just strikes me as so much more upbeat and fun and that’s good to break up the videos on your channel 😊
Thanks for this! We need more of these videos testing famous brands of several products.
Another invaluable video from Bryan.
Your switch to humor is top tier.
Including a Street Fighter video game easter egg.
Man of culture.
Thank you Bryan for your hard work! 🙏🏻
Great video! Never seen this done before
This is my favorite video from Bryan so far! I also like the ones where he explains his diet. I already eat Hu as my primary, Lindt and Lilly as second and third choices. So pretty happy with these results! I may try Blueprint for mix-ins.
Appreciate you doing this Bryan! Seeing a comparison between cocoa powders would be great too!
I'm shocked that the "cleanest" pure 100% dark chocolate Alter Eco had the highest heavy metal content then some of brands with sugar. Also I'm shocked that Hu, my favorite brand, didn't score as high... Thanks a lot for conducting this experiment Bryan, this was very eye opening.
Shouldn’t be surprising as the heavy metal content in chocolate candy is mostly all from the cocoa so if it’s 100% cocoa it’ll most likely have the highest heavy metal content
Sugar shouldn't have any heavy metals in it...
@@JoseffMcCarthy
Do the math and check the relative content.
Still a much higher heavy metal content and a very bad result.
He's not comparing apples to apples. I want to see different brands of 100% cacao dark chocolate.
For your own good I'd recommend sticking to Ritter Sport brand exclusively
How can you tell if they all taste and feel the same just by scraping your tooth on them? 😂
He will age 3 more months instantly if he takes a slightly larger bite ;)
@@coolvinay 😂😂
@@coolvinay He had obviously tested them all beforehand so we would not have to watch him chew, which we never see in the classic movies anyway.
0:32 How could you possibly misspell that...
🧐😆 Good eye! I knew something looked off...but it passed by too fast for my eyes. I had to replay & pause to see it.
Beyond being really informative and useful for dark chocolate consumers, such as myself, this is also an excellent demonstration of the insertion sort algorithm!
Bravo Bryan! Risky to get judged both legally and socially but so useful for us all to know, test and retest everything!
How can we know more details about this study? How were results calculated? Did they use several batches from one brand to calculate average?
What if heavy metal content of cocoa varies from harvest to harvest?
If this is the case, this test becomes irrelevant as brands will have different amounts of bad things in their chocolate bars in different batches. You need to test different samples from the same manufacturer to at least get their average score.
From what i can see it seems like the calculation is just flavanols(mg)/1000*heavy metals (µg), the example for rittersport is 131.9 mg /2.31 mg = 57.099. Also i agree with your comment, he should explain more in depth and especially why and how he chose the formula for the health score.
great point, would love to know more! If only on piece / 100g of each one were tested it the results wouldn't really mean anything.
Comment totally on point, I love Brian but that's my main issue with him he shares results for free, however, methodology is often opaque. For instance we don't really know what is the "blue print algorithm" we only have hints and pieces.
from my point of view the score mostly reflects if the chocolate is low on heavy metals, so this would favour less concentrated chocolate as kakao contains heavy metals, which explains why a 50% chocolate can rank so high and pure chocolate rank so low. This test should also factor in sugar and other additives for a more accurate score.
He left a comment with links to the lab testing. Maybe check that and he also mentions one of the ratings being incorrect
10:00 - Final Scores
How did you guys test the heavy metals? Next, do one testing the amount of microplastics in different foods!
4:18 😂
“I just can’t tell the difference”
Idk, maybe it’s because you’re taking bites smaller than Padmé’s will to live.
Love the video idea tho
Goood GOooood.
for real tf does he think
He doesn't want to contaminate himself too much 😁
@@BarbaraGergelyhe is so strict and treats his body as the precious thing it is.
Keep in mind everyone and also Bryan, that heavy metals are from the cocoa plant that absorbs them while it gets nutrients, so they are ultimately found in the cocoa. That's why it's normal for a higher % cocoa chocolate bar to have more heavy metals! You actually have to consider the ratio between cocoa and metals, so before looking at the heavy metals total look at the total weight of cocoa in the chocolate bar
Thanks for the clarification.
The ratio for each needs to be calculated.
I was thinking the same since the less dark ratios / more cocoa butter in them would make the amount of heavy metals less , since there is less actual chocolate , didn’t seem like they adjusted for that , not all bars are equal with other ingredients added
Not true, because more cocoa also means more flavenols, if you take the ratio than the cocoa % cancels out for the scoring, so it doesn't matter for the ranking
something being normall doesn't mean it's good for you.
Exactly, the ranking and underlying calculation is very skewed here.
Noooo I’m so shocked, I love Alter Eco! I usually look at ingredients. I had no idea it was this toxic. Who knew Ritter Sport would have such a high score! (Thank you Bryan!)
Ditto, it's my absolute favourite! 😭
@@burnerinsyd mine too bummed
He didn't test other foods in a supermarket. You would be surprised how come you are still alive.
What metal test did you use? Does it differentiate between organic and inorganic heavy metals? Bound to carbon or not? That’s imperative and would change your scores radically if chemistry was explained and you understood the difference between metals bound to carbon and the chemistry of this test you used to label products as bad/good.
I dont understand how he measured the heavy metals and what even is the significance of the ranking. I feel like I wasted my time when at the end of the video he promotes his product which isn't a bad thing, but it is as if the video is made as a sneaky promotion.
I’d love to see this as an ongoing series comparing bars with different cocoa percentages of the brands mentioned here as well as other brands like Chocolove, Taza, Endangered Species, Evolved, Ghirardelli, Guittard, Valhrona etc…
The Consumer Reports study found five chocolates - one each from Mast, Taza and Valrhona, and two from Ghirardelli - with relatively low levels .
Something about the editing, camera angles, wardrobe and enthusiasm makes this look like the craziest huckster scheme ever created.
As a german (scientist)... I am not surprised... Glad I can get Rittersport EVERYWHERE!! I would normally go for a more "natural" looking packaging and I am really surprised the very average german brands are scoring so well but I am happy about that. Thank you very much for checking and ranking the chocolate Bryan :)
Yes, I live in the US and Ritter is everywhere here too. I have to admit I’ve only gotten it a few times because the cocoa content is the minimum to qualify as ‘dark’. And admittedly, to your point, the packaging doesn’t look as fancy as a lot of others.
But the test doesn't mean all Ritter sports chocolates have the same content of heavy metals. Cocoa doesn't come from a single source
Definitely a useful video! Please post more of these.
You're really getting good with the content skills!
Do consider organic/gmo/vegan factors as well ?
It also DOES matter about sourcing, protecting rainforest equity, etc. I would love to see a deeper dive on the healthiest AND ethically rich chocolates !
I do love your position on measuring your food. Appreciate this episode a lot..
How does one measure things like heavy metals ???
Thanks Bryan ! :)
And whether they have any fair trade standards
I absolutely love this episode! Thank you Bryan for the fun presentation and spreading of knowledge😊
We need more of these tests👍
Thank you for this video!
6:08 love the FART sweater 😂😂
It says Earth, don't be a meanie :(
@@tiffanykurland7024 fun at parties u must be my padawan
@@tiffanykurland7024 laughing with
wear your glasses and try again
One thing is 100% sure at this point. You must keep doing what you're doing and not ever compromise. I wish you all the money in the world you can possibly need and the health to enjoy the life you've built and to keep doing what you're doing.❤
I've been looking for a comparison between brands for at least a week. Awesome!! 👍
Brian, please keep updating the list and make it publicly available. chocolate database lets gooo 😁🎉
Very informative video! I'd love to see a protein powder comparison with lab results next
I absolutely loved dark chocolate when I was trying to get my iron levels up. I usually melted it in oatmeal and took it with vitamin c
Hey, great content. I literally never even considered that chocolate contained heavy metals. Gosh, what an eye opener! Thank you for the info
I'm shook. BLUEPRINT CHOCOLATE BAR WHEN?
That is going to be an expensive chocolate bar. I get the powder and it is expensive but it does go a long way if you are just making his nutty pudding receipe a couple times a week. Unless they don't make it 100% chocolate.
all the other stuff in bars=bad for you that's why they just sell the cocoa
@tayloranderson456 There's not much other stuff and it's not bad
Ritter Sport = Blueprint Chocolat
Super eye-opening. When Blueprint chocolate bars? 🤤
Indeed! Love Vivani chocolate bar 92% but is it healthy enough?
Ritter Sport is the blueprint approved chocolate
YOU'RE NOW BETTER THAN THE WORST, GOOD JOB. Hahahahaaa I need that on one of those 80s motivational posters LoL
Thank you Bryan for having our backs!
"I'm getting a little bit of a stomach ache"
When your body is so healthy it knows the poison you're taking!
I'm getting a bona 😂!
Bro 💀 @@dinomiles7999
bro eat like only 1gr in all of those is almost imposible that feel something
@@LucasConejeros Perhaps also nocebo effect if he knew what he was in for.
@@LucasConejeros wrong. You ever heard of lsd?
The problem with this is that we 1) don’t know if these flavanols actually get absorbed at all, which if you check literature many don’t make it or make it in tiny quantities, 2) if the dose does anything at all, 3) what if you have more flavanols that are useless but equal/less of the ones that we actually care about, 4) we don’t know if 2 ug or 10 ug of lead has different outcomes in the body in the same sense that 1 ug of sodium or 20 ug of sodium are negligible and only when u consume > 5 grams you start harming yourself.
Good points being made
not safe amount for lead though, especially if it's given to kids
The flavanols do get absorbed and have a positive benefit on his body as I'm sure he's tested. Obviously not 100% of the flavanols present in a sample will be absorbed, but the concentration/sample definitely does affect how much is absorbed
Flavonols are fat soluble…cocoa has a ton of fat. Pretty sure they re getting absorbed to a high degree.
Also there is no margin of safety for heavy metals. Unfortunately the body does not have a way to rid itself from heavy metals meaning over the years they build up.
Higher cacao higher heavy metals? Maybe?
I found this actually quite unconvincing, not knowing the math behind the number given or how that would reflect in our health at all. It’s hard to relate this information to the real world. It would have been nice to see some other organic cocoa powder brands compared to the blueprint powder as well- I can buy organic raw cacao from the store.
Careful, you're actually thinking with your brain. You're supposed to only compared toxic brands with his product, not all the other brands low in metals and his brands that are way cheaper.
@ BryanJohnson, Thank you very much for the lab test. Unfortunately, there are far too few studies and tests that examine food/products for harmful substances, nutrients, composition, etc. Was the chocolate also tested for its composition (cocoa butter/cocoa? There are already reports that attempts are being made to replace these with cheaper alternatives).
I would be very happy if you could do more of these studies and tests so that the general public can benefit from them.
Love what you’re doing man keep it up.
he s a rare rare human that s for sure. he s the best.
This is why the purified capsules by CocoaVia really are the best. If you're going to be eating enough cocoa almost daily to get whatever benefits you really have to worry about chronic cadmium poisoning.
Cocoavia is alkalized, though...
@@rbrown2217 that's the powder, not the capsules. Capsules aren't alkalized. Capsules have the best polyphenol/heavy metal (basically 0) ratio of anything. Also the best polyphenol/calorie ratio too, which is kind of important if you're talking about adding a few hundred calories a day of something forever.
@@SuperMrgentleman Oh interesting, thank you! (Although I still wish someone would test that Flavanaturals powder for heavy metals because I enjoy it...)
@@rbrown2217 Yeah good question. Consumer Labs did Cocoavia and a few other nibs powders and dark chocolates, maybe if you email them you can convince them
"I don't care if you buy from me..." That was a good one! :D
You are the best. Just today I said "I would love for Bryan to tell us about the quality of the food he rejects." Bless you forever.
Glad to see some brands I can buy in supermarkets in Sweden, such as: Lindt, Ritter Sport and Tony's - guess I'll switch to Ritter Sport from Lindt going forward - thanks Bryan! Would be nice with a follow-up a year or two from this to see if suppliers have changed or they have adressed the issues with heavy metals.
Isn't it possible that Ritter seemed good because it's lower in chocolate? He's comparing a 50% chocolate bar to a bunch of 70% bars. If it's lower in chocolate, that may be the reason why it's lower in metals. But I don't want to eat 50% chocolate 50% sugar.
Also should have included sugar / sweetners type and amount but I love this format!
Really like that Earth sweater, Bryan!
At one point of the video I thought it said FART.
The T bugged me as an INTJ 😂
Love this type of segment!!! Please test more!!
Yep. Solid info! Thanks Bryan!
More of this please!!!!!
Man more data videos like this would be amazing, ur the only one doing this stuff, I know certain studies and things can cost alot. You're a beast.
I think it's very good that you tested brands from different countries. Ritter Sport and Lindt are very well known in Germany, and Lindt in particular is considered a kind of premium chocolate here. Seeing that it's all just marketing rather than quality really opens one's eyes. Thank you. Liebe Grüße
Lidnt is not just marketing. Their chocolate is high quality in terms of workmanship, they do pay attention to conching and other factors that make their chocolate super smooth. The beans themselves are probably just more average.
Great idea! Thanks for doing the work. The heavy metals table has a wrong value for Vosges - row 1 column 4 @10:01
Thank you for doing this would love to see more ! ❤
This guy is awesome! Thank you! 🙏
Absolutely love this video, Bryan! Thank you!🙏
A stomach ache? You haven’t even consumed a legitimate bite of chocolate yet.😂
9:24 what you came here for
You saved my life bro 😎 👍
Why did they blur heavy metals for vosges?
@@user-wj9jm1ox8iit is 2.0 micrograms
I need more of this in the world, testing that is, transparency that is! Excellent work man! I wish you would have compared it to cocoa powder like your product. I get my cocoa powder from Walmart, I don't remember the brand name but it might just be the Walmart brand name. We transferred the contents into a jar so I don't have the packaging. That would have been a neat side-by-side comparison now, something that's easily accessible and an identical type product.
Wonder how Green & Blacks Dark Chocolate rates in the chart
I love how he’s still a child at heart. No matter what crazy scientific things he’s doing/conducting. I think your overall attitude to life is a huge factor on ageing as well and plays a good part!
No Mr.Beast chocolate bars?
🤖
it's milk chocolate so you know it's shit
It's not cocoa it's milks chocolate but it would be nice to see how much heavy metals it has since it's all over the world now
Same
@@rasplata ?
Really appreciate you, your team, and Blueprint. Really hope your goal of getting 1 billion people onboard with Don't Die is beyond successful, and it changes our entire system of production, marketing, and trade for the better.
Love the presentation. Where can I find published third party lab results of the Blueprint cacao powder that prove the high flavonoids and low heavy metal content?
I am genuinely shocked at the scores! Some of these brands were what my parents and I used buy when were getting chocolates as a gift for friends and relatives! I guess we really need to ingredient section from now on!
Heavy metals don't appear on the label, Brian tested them with his team
I am shocked at the scores as well. How do they come up with the final result?
If flavanols are good and metals are bad then why does Lindt's 174 and 4.5 produce a score for 39 and vosges's 159 and 4.5 produce a score that's twice as much??? Same goes for Ritter Sport. Why does it have a lower score than vosges when it has 80% of the flavanols, but only 50% of the heavy metals???
@@beefchampion2792There's a typo in the video, a correction was made.
@@MTaye7 thank you!