QUESTION: losing 60% of sales to OTC stores; how do you combat the statement by customers who say “I’m using this for oily” , “this for the exfoliation”, and “this for brightening”. So yes they are using products to target their concerns, how do you tell them that synergistically all those diff brands and products won’t yield to the results they are looking for? Hope that makes sense : )
QUESTION: losing 60% of sales to OTC stores; how do you combat the statement by customers who say “I’m using this for oily” , “this for the exfoliation”, and “this for brightening”. So yes they are using products to target their concerns, how do you tell them that synergistically all those diff brands and products won’t yield to the results they are looking for? Hope that makes sense : )