I only heard the first example, which sounds bad and doesn't really match the scene. Two questions: How is a person that isn't a sound designer going to write prompts with enough detail to get the sound and narrative right? Or consider music: It doesn't matter how good the quality becomes over time, how is a non-professional going to guide the instrumentation, editorial and narrative? Oboe? What's an oboe? Why would someone train to be a sound designer or composer if their job is going to be reduced to writing prompts?
A non-professional won't ever be as good as a sound designer, there're a lot more works and knowledge than just finding right sound effects. The main goal of the tool here is that instead of manual crawling sound effect or crafting new one, we can just get it out of nowhere using prompts. It's more like an automated sound searching step, an alternative option. The result in above video is terrible to me, but it'll get improved, just like in image gen and video gen (still bad but much better than earlier demos). The only thing I hate is that some people will use these tools to flood the internet with lazy AI gen mediocre products and then gradually lower the standard of what a good product is.
I think you miss the point. Adobe's AI are made for professionals. Designers will still exist, and their job will be much easier with AI-tools. Only, now the designer doesn't have to rely on other designers to acquire sounds for their videos, shots, animations, 3D-scenes, and so on, as they can use AI to generate them. Of course, the demos shown here are only rudimentary and crude, and in real work, more layers of sound will be required to composite a scene like that forest, such as water(!). Probably, sound designer as a speciality will no longer be as important as before, as general designers can do more with AI.
If the main job of a sound designer is trawling through sound libraries and that is the main skill they have, then sure I would be worried. But just like with DTP or image generation for graphic designers, the knowledge of typography, colour composition, layout composition and so much more is what is worth something. Tools like this will make it easier for amateurs and hobby enthusiasts to get going, but in the hands of a professional not doing a presentation live, it will be a fantastic tool as well because they DO have the know-how.
The results sound pretty poor imo. If a sound designer working for me (I've been supervising professional game audio teams for 15 years) turned any of this in I'd reject it outright and tell them to start over. It's no different than pulling sound effects out of a library, except it's a mediocre library. What a lot of people don't realize is that sound designers don't just pull sounds out of an existing library. We craft unique content to match the feeling of whatever we're working on. If we pull things out of a library we end up editing and manipulating it to better fit what's happening. We layer it with other things. We record new pieces and add them to the composite. We discuss with the director or designer and figure out what they actually want. AI can do none of those things so far. It's a neat magic trick I guess. But this is far from being at the quality level required for real work.
@@natayfekade443 He's right that some of the SFX in the demo sound like absolute ass (like the forest ambiance) and I'm just a layperson. I suspect in 6 months - year it'll be something acceptable to a layperson. 1-2 years to achieve actual studio quality. Who knows anyway. AI development has been taking crazy turns these few years.
Hi there! You can watch the keynote on demand by visiting our website: adobe.ly/3UfaM7k Most sessions are also available on demand after they premiere. On-demand content will be available at no cost for all registered attendees to watch over the coming year. ^TW
I wonder what happens when we replace every single creative task actioned by a human with a datacenter, all in the name of ease? A generation of mediocre content, and a decimated industry replaced by those that see no value in any creative endeavor not produced by the machine. I wonder if those same people championing this will be as happy when their own jobs are eliminated by the same machine?
I'm not a professional designer, but I study digital media design currently. Personally, I believe that AI-tools are going to be foundational for design in the future, and that it will not replace jobs, but that tools like these rather will eliminate the need to physically acquire such sounds. The job is still there, but it is simpler, and the designer will be able to a lot more without specializing into, say, sound design only. Sound design will be an assumed skill to have as a designer, as sounds will be integrated into apps like Premiere Pro easily. Of course, the sounds in this demo are very quickly made, and in real work it will require many more layers to achieve the desired effect, such as water, wind, et cetera. Obviously, AI makes the work much more time and cost efficient than gathering these sounds manually, and to use it (when it is fully developed) is a no brainer. Creative tasks can be tedious, and to have sounds generated with such ease is wonderful. The designer is basically just a compositor, whose skill is in taste and execution. Therefore, tools like these are indispensable (to my mind, at least). Sounds are not easy to come by, and it is expensive to get the right equipment, as well as the tools and locations for getting the right sounds. To do this process digitally is a gift I'll use happily.
@@Sindrsusyou need help 😭 AI shouldnt be the Future. You are litteraly studying for nothing right now if you think this way. In 5 years everyone will be able to use theses tools. Welp nothing we can do, but trying to frame it as something actually "pro professionals) aint the way.
@@andis2595 Are you an amish person or something? People were probably bitching in the same way when Gutenberg invented the printing press. Now everyone uses books. Is it a bad thing that everyone can read books? The clergy certainly thought so. Anyway, not everyone will be a designer, even if AI makes the job easier to do.
@@Sindrsusthe problem is it's a double edged sword. It allows people to save time and help people with smaller budgets achieve their visions without things such as reshoots. But at the same time it's plain to see that "good enough" is already the prevailing stance in the mainstream. That's the worry. That it will allow way more low quality creations to reach fruition. But just like society's gradual rejection of social media's worst aspects, it's going to be our responsibility to make sure that we don't become complacent. The other problem is while the barrier to entry hinders many people, the tough journey of understanding grants a lot of people with insight and skills they wouldn't have gained if a machine just did it for them. And there is a real risk that when that happens, quality suffers and we end up with copies, of copies, of copies until all meaning is lost.
"Normally I'd have to search for the sounds, download them, import them" oh wow what a hassle! Wouldn't it be great if I could get a robot datacenter to gobble up the planet's resources in order to search for the sounds, and then warp them into some kinda creepy alien ghost screech pretending to be forest ambience??? Not only that, but if I can't even be bothered to write my own one-sentence prompt to tell the robot what "art" to "make", i can just get A DIFFERENT ROBOT to WRITE THE PROMPT FOR ME! Who needs to pay skilled and trained sound designers and foley artists when you can just get several robots to all tell eachother how to steal the work of those sound designers and mutilate it?
Already a few AI apps or sites doing this, so please Adobe we need this now, you can't wait for perfection or try to find ways to charge extra for it. This will go a long way in keeping me as a user. I guess what I'm saying is please move this to Beta now because I'm already exploring other apps that are doing this. I need this yesterday😁
@@thealien2411 Just google ai sound effects and start exploring, some are awful. some are OK. Hope Adobe keeps pushing, all the competition will keep things moving faster. Right now I don't need it to be perfect, but it will happen faster than anyone realizes.
what a dreadful heap of unnecessary work these results would put upon a project supervisor. Drop what you're doing, fire whoever thought these sounds would be useful, hire someone else after auditioning their approach, then get back to work. i thought maybe this could be useful or even just fun for children, but no - they'd be better off learning how to create good sound from the tools they already have. it's actually a lot more fun than this lazy approach.
O my god. Can you please try to focus on fixing your broken programs instead of introducing shitty AI to every. Single. Thing? Well, this is the last subscription to your anti creator mindset company I'm paying for. Like.. I want to create things. Not describing things for a machine to do for me. Like, why should I do anything at all if all I care about is AI-ified. I hate this so much. And I hope for the love of everything creative that Adobe will lose as much of their client base as possible..
![Seungmin "그렇게, 천천히, 우리(As we are)" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/kAzmhLHePqU/mqdefault.jpg)
Saben cuando se estrena esto?
I only heard the first example, which sounds bad and doesn't really match the scene.
Two questions:
How is a person that isn't a sound designer going to write prompts with enough detail to get the sound and narrative right? Or consider music: It doesn't matter how good the quality becomes over time, how is a non-professional going to guide the instrumentation, editorial and narrative? Oboe? What's an oboe?
Why would someone train to be a sound designer or composer if their job is going to be reduced to writing prompts?
A non-professional won't ever be as good as a sound designer, there're a lot more works and knowledge than just finding right sound effects. The main goal of the tool here is that instead of manual crawling sound effect or crafting new one, we can just get it out of nowhere using prompts. It's more like an automated sound searching step, an alternative option. The result in above video is terrible to me, but it'll get improved, just like in image gen and video gen (still bad but much better than earlier demos).
The only thing I hate is that some people will use these tools to flood the internet with lazy AI gen mediocre products and then gradually lower the standard of what a good product is.
I think you miss the point. Adobe's AI are made for professionals. Designers will still exist, and their job will be much easier with AI-tools. Only, now the designer doesn't have to rely on other designers to acquire sounds for their videos, shots, animations, 3D-scenes, and so on, as they can use AI to generate them. Of course, the demos shown here are only rudimentary and crude, and in real work, more layers of sound will be required to composite a scene like that forest, such as water(!). Probably, sound designer as a speciality will no longer be as important as before, as general designers can do more with AI.
If the main job of a sound designer is trawling through sound libraries and that is the main skill they have, then sure I would be worried. But just like with DTP or image generation for graphic designers, the knowledge of typography, colour composition, layout composition and so much more is what is worth something. Tools like this will make it easier for amateurs and hobby enthusiasts to get going, but in the hands of a professional not doing a presentation live, it will be a fantastic tool as well because they DO have the know-how.
Help: how do i dock the floating toolbar?
*Squeaky chair* "Like a sound of a forest to me"
Will these features be as separate application or a plug-in with Adobe applications?
The results sound pretty poor imo. If a sound designer working for me (I've been supervising professional game audio teams for 15 years) turned any of this in I'd reject it outright and tell them to start over. It's no different than pulling sound effects out of a library, except it's a mediocre library.
What a lot of people don't realize is that sound designers don't just pull sounds out of an existing library. We craft unique content to match the feeling of whatever we're working on. If we pull things out of a library we end up editing and manipulating it to better fit what's happening. We layer it with other things. We record new pieces and add them to the composite. We discuss with the director or designer and figure out what they actually want. AI can do none of those things so far.
It's a neat magic trick I guess. But this is far from being at the quality level required for real work.
Give it a year or two mate
yeah i'm scared too
Sounds like you're insecure. This is just the beginning and imagine what they can do in the next couple of years. Hold your horses and stop crying!
@@tesso.6193 That is crazy, I say 6 months to a year max and I expect a short film to see with this.
@@natayfekade443 He's right that some of the SFX in the demo sound like absolute ass (like the forest ambiance) and I'm just a layperson. I suspect in 6 months - year it'll be something acceptable to a layperson. 1-2 years to achieve actual studio quality.
Who knows anyway. AI development has been taking crazy turns these few years.
Why isn't the keynote on youtube??
Hi there! You can watch the keynote on demand by visiting our website: adobe.ly/3UfaM7k
Most sessions are also available on demand after they premiere. On-demand content will be available at no cost for all registered attendees to watch over the coming year. ^TW
I wonder what happens when we replace every single creative task actioned by a human with a datacenter, all in the name of ease? A generation of mediocre content, and a decimated industry replaced by those that see no value in any creative endeavor not produced by the machine. I wonder if those same people championing this will be as happy when their own jobs are eliminated by the same machine?
I'm not a professional designer, but I study digital media design currently. Personally, I believe that AI-tools are going to be foundational for design in the future, and that it will not replace jobs, but that tools like these rather will eliminate the need to physically acquire such sounds. The job is still there, but it is simpler, and the designer will be able to a lot more without specializing into, say, sound design only. Sound design will be an assumed skill to have as a designer, as sounds will be integrated into apps like Premiere Pro easily. Of course, the sounds in this demo are very quickly made, and in real work it will require many more layers to achieve the desired effect, such as water, wind, et cetera. Obviously, AI makes the work much more time and cost efficient than gathering these sounds manually, and to use it (when it is fully developed) is a no brainer. Creative tasks can be tedious, and to have sounds generated with such ease is wonderful. The designer is basically just a compositor, whose skill is in taste and execution. Therefore, tools like these are indispensable (to my mind, at least). Sounds are not easy to come by, and it is expensive to get the right equipment, as well as the tools and locations for getting the right sounds. To do this process digitally is a gift I'll use happily.
Adobe makes Money (:
@@Sindrsusyou need help 😭 AI shouldnt be the Future. You are litteraly studying for nothing right now if you think this way. In 5 years everyone will be able to use theses tools. Welp nothing we can do, but trying to frame it as something actually "pro professionals) aint the way.
@@andis2595 Are you an amish person or something? People were probably bitching in the same way when Gutenberg invented the printing press. Now everyone uses books. Is it a bad thing that everyone can read books? The clergy certainly thought so. Anyway, not everyone will be a designer, even if AI makes the job easier to do.
@@Sindrsusthe problem is it's a double edged sword. It allows people to save time and help people with smaller budgets achieve their visions without things such as reshoots. But at the same time it's plain to see that "good enough" is already the prevailing stance in the mainstream. That's the worry. That it will allow way more low quality creations to reach fruition.
But just like society's gradual rejection of social media's worst aspects, it's going to be our responsibility to make sure that we don't become complacent.
The other problem is while the barrier to entry hinders many people, the tough journey of understanding grants a lot of people with insight and skills they wouldn't have gained if a machine just did it for them. And there is a real risk that when that happens, quality suffers and we end up with copies, of copies, of copies until all meaning is lost.
That is brilliant
fun toy, but not exactly an existential threat to us sound designers.
yet
Incredible ! G
"Normally I'd have to search for the sounds, download them, import them" oh wow what a hassle! Wouldn't it be great if I could get a robot datacenter to gobble up the planet's resources in order to search for the sounds, and then warp them into some kinda creepy alien ghost screech pretending to be forest ambience??? Not only that, but if I can't even be bothered to write my own one-sentence prompt to tell the robot what "art" to "make", i can just get A DIFFERENT ROBOT to WRITE THE PROMPT FOR ME! Who needs to pay skilled and trained sound designers and foley artists when you can just get several robots to all tell eachother how to steal the work of those sound designers and mutilate it?
terk er jerbs
Cope
they keep doing stuff nobody asked for and ignore what people actually need
Do you heare the cheerig audience? 😢
Well, I feel you
truly incredible work!
👏 Well done! I knew this was going to happen.
Already a few AI apps or sites doing this, so please Adobe we need this now, you can't wait for perfection or try to find ways to charge extra for it. This will go a long way in keeping me as a user. I guess what I'm saying is please move this to Beta now because I'm already exploring other apps that are doing this. I need this yesterday😁
Can you give some of these sites/apps names? Wanted to try out.
@@thealien2411 eleven labs
@@thealien2411 Just google ai sound effects and start exploring, some are awful. some are OK. Hope Adobe keeps pushing, all the competition will keep things moving faster. Right now I don't need it to be perfect, but it will happen faster than anyone realizes.
Sound of audience applauding is also fake, no?
i was wondering where all the junior school cheerleaders were coming from 😆
@@purrblesoft it was real i was a in the crowd
hey
flash adobe player back now
what a dreadful heap of unnecessary work these results would put upon a project supervisor. Drop what you're doing, fire whoever thought these sounds would be useful, hire someone else after auditioning their approach, then get back to work. i thought maybe this could be useful or even just fun for children, but no - they'd be better off learning how to create good sound from the tools they already have. it's actually a lot more fun than this lazy approach.
O my god. Can you please try to focus on fixing your broken programs instead of introducing shitty AI to every. Single. Thing? Well, this is the last subscription to your anti creator mindset company I'm paying for. Like.. I want to create things. Not describing things for a machine to do for me. Like, why should I do anything at all if all I care about is AI-ified. I hate this so much. And I hope for the love of everything creative that Adobe will lose as much of their client base as possible..
SuperSonic ndabona igenda itabishaka peu 😂❤
Next Level!! 🎉
Adobe, please bring back Flash😢
Creepy af