One Thing Fashion Brands Should Do to Be More Sustainable: Let's Talk About Transparency

As we think about sustainable fashion, one of the most important things fashion brands can do is be transparent and share their journeys with their customers. And I’m going to tell you why.
At Eco-Stylist we’ve researched hundreds of brands for sustainability and transparency over the last 4+ years, with the result of 97 certified brands and most brands failing. And the primary reason fashion brands fail is lack of Transparency.
That’s why I’m talking to you about Transparency today.
And we’re not the only the ones. The mast majority of trusted authorities in sustainable fashion will be researching your brand based on transparency. Eco-Stylist, Remake, Goodonyou, and nearly every sustainable fashion blogger rely on transparency to determine if your brand is doing the work.
So increased transparency means you can improve your reputation with the vast majority of authorities in the sustainable fashion space. And that will help you build trust and get more customers.
So to help you make your brand more transparent, I’m going to share the main things that we look for in brands, and which our peers also look for.
1. General Transparency 02:58
2. Transparency in regards to Fair Labor 05:22
3. Transparency in regards to Sustainability 07:09
Thanks for watching!
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