How to Be an Expert Creative Strategist (FREE COURSE)
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- Опубликовано: 16 июн 2024
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00:00:00 - 00:00:37 This video will make you an expert creative strategist
00:00:37 - 00:01:36 WTF is a “creative strategist”?
00:01:37 - 00:02:15 The sock company example
00:02:16 - 00:03:15 We have 3 different creative strategists at Thesis…
00:03:16 - 00:03:39 How to be an Expert Creative Strategist… not easy!
00:03:40 - 00:06:10 a peek at my “Creative Strategy Research” Document!!!!
00:06:11 - 00:07:00 How I use Motion during creative onboarding…
00:07:01 - 00:09:12 my FAVORITE Motion reports!
00:09:13 - 00:11:47 Thesis Creative Notion Boards… don’t tell!
00:11:48 - 00:13:17 The creative roadmap document I use
00:13:18 - 00:15:32 The Creative Strategist Toolkit… and one I hate
You should have an affiliate link to motion app. I’m getting it now! :)
I have a promo code! Be sure to use DARAD10 anddddd you'll get a little discount :)
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You are always come up with awesome content
Thankyou so much Dara!
Thank you dana for sharing this :D
Haven’t even watched the video yet, but it’s Dara, so you already know it’s 🔥🔥🔥
Can’t wait to watch in full!!
wow dropping gold thankyou!!! ❤
SO much can get dumped on a media buyers heads, having a team is the way to go for clarity and focus :)
So much value in one video. Thanks, Dara!
So glad!
Loved every second of it as an aspiring creative strategist & a current copywriter. Thanks for the mad value, Dara!
You're so welcome!
Thanks so much for sharing your Notion outline, that's so helpful to see how the pros structure everything. Thanks Dara!
You are so welcome!
Great Video! Super lucky to find your channel tbh.
Thank you for your passion for Creative Strategist!
My pleasure!
Thank you for this video. I really so glad it’s informational and educational.
Never heard of foreplay! Thank you! :)
Thanks, this is incredible, Dara!
Wow thank you so much!!! Getting another coffee today :)
Best channel Ive discovered. Thank you Dara!!
That means so much!! Thank you!
Just what we needed, thank you!
So glad!
Are you a media buyer who also does creative strategy? I'm very curious about how many of you do this "silent" work for your brands or clients :)
Yes🙋
Yes
I do that and love doing that
Yes but not so silently 🥲 & agency thinks it's given noww that you don't have to check ads manager "everyday"
Yes that's me
your content is toooooo great, i really appreciate your being, thank you so much!
Thank you so much 🥰
Congrats @DaraDenney on your first of many sponsors. Your content has always been valuable to me. I have a questions for you though. How has the current state of the "Metaverse" hyphen "Web3" played if your creative strategy decisions? I'm learning about it myself.
Thank you for another insightful video! I'm the creative strategist and media buyer for my own business. 🤪 Would love to know about your naming conventions, and also your process for moving something from Testing to Prospecting/Retargeting. I think in one of your videos you mentioned increasing the budget first in Testing, to see if the creative could handle it? But I'd love to know more about what you're looking for in a test, and what to do when you add a new successful creative to a Prospecting campaign, and FB doesn't spend on it because it's still spending on the other ads in that ad set. Last thing (sorry! LOL) Airtable is a really great collaborative tool to track inspiration, creative pipelines, analytics, etc. all in one place and it's way prettier than Notion. 😄
Great video, thanks!
Glad you liked it!
GREAT VIDEO. Thanks for sharing. Is it possible that you will share you notion board? It will be highly appreciated.
You are uhmayzing Dara! Thank you
Wow, thank you!
Awesome content🔥🔥
Glad you think so!
Best video you've made and that's saying something since I like a lot of your videos.
The creative side of Facebook ads is my favorite part, and I just became a better strategist from the research portion of this video alone.
Appreciate you sharing the knowledge 💪🏾
This comment means so much to me! This video was a huge labor of love and I am so excited that I got to share it with all of you.
Lol I'm going to be sharing this video on all my social media platforms.
It's already on Twitter
OMG DARA!! TQ TQ TQ TQ 1000 times! im waiting for this for a life time! this is FREAKING awesome! tq for sharing the NOTIon part plz tq so much. you cant believe it ease my struggle for years! after watching all your explanation BEEN loving it so much
You're welcome 😊
@@DaraDenney again TQTQ .. so much
Wow this video was GOLD
So glad!
It's funny that you say how companies should have all of the above, in my previous role as a digital marketing specialist, I was in charge of Media buying, video editing, email marketing, SEO, UI design, photography and videography, and creative strategist. I learned a lot in that role but was severely underpaid for what I was doing, companies like that are good and bad depending on how you look at it. Now I'm transitioning into a role where I can use my creativity skills such as a creative strategist, so this video is really helpful. Thank you. :)
Thanks!
Wow thank you so much! Coffee time :)
There is more gold in this video than in California! 🎉 AMAZING thank you! I would absolutely love to get access to your notion creative examples ❤ I’m a media buyer and I’m building a team to get more and better creatives for my clients. I watch every single video and podcast episode you publish. Big fan!
Oooo yeah let me see about getting these notion templates for the squad.
@@DaraDenney where can we access these templates? Thank you!
@@JoaquinINT I’m creating a community where those people can have access!
Love this video! Would love to know how naming convention is done.
Definitely going to do a video on this soon!
Me too!
Hi Dara thank you for the informative video! Could you elaborate on the part of where you said that using Asana for your creative pipeline is a pain?
I need this now, thankss!
Great vid Dara do you use automated rules (or have rules of thumb) for cost per click of creatives? for example if an adset / creative has very high CPC / no link clicks after a certain amount spent do you turn it off? Thanks
Nope, not at all. Generally I let ads run for a few hundred $$$ depending on the client and product and turn off if performance is poor.
Again huge value. Thanks. Yes as a media buyer I have taken this role haha! Sharing your videos with the team all the time (and of course trying to improve the processes). Best of luck in Q4 everyone!
Fantastic!
Your a gem
What are you using to spy ads for Tiktok and FB aside from library?
One of my biggest challenges with TikTok is that the algo picks one “killer” ad and allocates 90% there, not giving the other ads enough of a chance for me to get any insights in the creative test (other than that the killer ad is good lol). Any tips?
That ACNE ads sent shivers down my spine
(FACEBOOK RESTRICTIONS!!!) 😱
As always - great video. However, the background music in the last few videoes have been a bit distracting in my opinion. I think you either need to turn down the volume or remove it. Of course this is only my opinion, idk if other people share it
I appreciate you saying something, Kasper! I think you might be right, we should probably turn it down a bit. Thanks for saying something!!
Great content! But can I know what does "Treatment" ads meant?
This means that it’s not a whole strategy, but rather a variable of the ad: like using a voiceover.
@@DaraDenney Oh i see! Got em! Man would I love to dig inside those notion boards😂
Currently a media buyer At an agency and we do not have a creative strategist role!
Media buyers are expected to do this as well!
This is SUPER common!
creatives strategies means we need to creat a lot creatives and combine btw them and nice adcopies that will help us a lot to get the best strategies and look for the direct target for getting 10k in the month ??
Always your content be a reference to us
👸
thank you!!! so glad that you are finding value.
can I have this notion board?
wow this is free 🤯 do u have a course or a mastermind?
I'm thinking about doing a creative strategy course... I think the world needs one!!
I appreciate your content! If you were in charge of marketing a pain relief product that helps with acute pains and rheumatoid arthritis would Facebook be a good platform ? If so…would your course help drive sales ?
Hi Dara, I'm a designer new to media buying and the social media ads world - it seems like media and ad buyers don't actually have to design the ads themselves, but I don't really see any job postings in general of designers designing the ads/videos used for these campaigns. What do you call designers who help the creative strategists execute/create the creatives? Brand designers, product designers, creative designers? Or should designers learn media buying skills to pivot into this industry?
We just call them video editors!
@@DaraDenney awesome thank you!!
All your videos are cheatcodes I swear Dara LOL.
Good seeing ya at motion summit! And as always thank you for the videos (especially this one, wowzers. This one alone should get me a promotion)
YES! If you do all this work, you should get a promotion. A title change and more $$$$
How many times do you think you said creative?
Heyo agency owner here. I do strategy and media buying too! ( and creative designs, and sales…)
Wow! You do everything!
This is not like always
This is different , much different
Darra you don't know what are doing for the media buying world
🎩
These comments mean SO MUCH!!
We don't have that. I do the Creative Strategy and Media Buying. Insane? I know!!!
Sooo first of all i did not even watch the video... and gave the video a like hahaha 🙌🏼
Second of all saw your post on twitter and came here to watch it (twitter is THE PLACE TO BE!!)
... and third of all me and my partner are in the process of applying for one of the best performance marketing agencies in germany. We are applying as Creative Strategis and Media Buyer. Do you have any tips for applying as a creative strategist/media buyer? (we are goinmg to film a Loom each and we will be going through our entire systems and processes; Creative Testing, Scaling, Research, Creative Concepts...)
And we were at the motion creative strategist summit and we implement all these information in the loom 🔥
Then you DEFINITELY should watch this video and take notes. I break everything down here!
Fucking amazing!
eeeeee thank you!!
im working in agency
oh hey, dat me!
one of the OGs
Me! Im the creative strategist hehe
If you had your Creative Strategy Doc as a swipe file I swear you can build a 100K sub email list OVERNIGHT 😂😂
Forget a screenshot I need that doc!! Lol
(You might even be able to sell it..😏)
Not a bad idea...
good video with lots of knowledge to learn. but i wish she spoke not so fast. Difficult to keep up with what she's saying so i often had to pause and rewind to listen again.
can i get a copy of your templat😘pleas
Ooooof, I knew a lot of you were going to ask :) Who else wants the template for creative strategy research???
I'll definitely take one if you can give it to the public
I Need it too!
For sureeee
@@DaraDenney It would be a huge help and saving us tons of time is you share it. Love your content.
why is her mouth always "slanted"? her right side of the mouth opens up a lot more than the left side . Never seen that before :S
I'm reallty surprised that text in a rectangular white box on mobile phone creatives is so popular. Am I the only one who thinks it looks.......er cheap nasty and stylisticaly dum? It kind of looks like a really really bad "ugly ad" but it's everywhere. The design looks like junior school art class. Am I missing something?
Thanks for the run through Dara, excellent.
Just FYI: the robot voice is copyright protected and can't be used in TikTok ads.
There's an actual lawsuit going on about this according to Savannah Sanchez.
So beware you might get in trouble when using it in ads.
ooooo great tip!
too much music! it's distracting!
Are you a creative stragetist? Let's get in touch!
I can give you a consistent monthly workload!
I'm all booked up for the rest of the year and Q1! Thanks though!
I just love you, can't really describe it else. Thank you so much for this free course! Your next coffe is on me
Wow, thank you! SO NICE!!