Shreya I just want to say that I feel you will never be irrelevant because og content will always be way more valued than fading trends and trust me I will watch everything you put out no matter what I love you soooo muchh
Shreya, you're a lot more accountable, transparent and honest to your audience than the viral Tiktok stars! That is what makes me and so many other Indians trust you, happily. When we're putting in our hard-earned money into a product, it is natural to look for recommendations. Some influencers, do not even disclose whether the product they are reviewing is PR, or an Ad, they are getting paid for- and hence fool people into buying the products. What I have loved about you all these years is that you clearly state whether the product is bought, or PR and still give us your honest review. Honestly, I prefer your longer videos where there is in depth research about a product, and you try it for months (especially skincare) that is very useful as most of the social media space is filled with influencers and wannabe influencers who probably make 30 second video showing fake excitement "the influencer gasp" and bait us into buying products. Glad you exist. Glad to have an educated, strong woman influencer like you in India! ❤
I feel the same. The pH colour changing lipsticks were done way before when I was 5. It used to come in orange bullet n turned pink upon application. I just don’t get excited for it anymore n clearly don’t see the hype, specially people who are from that era and still gushing over colour changing products tagging them as “innovative” & “never seen before”.
I am a subscriber of SJlovesjewellery. You know if you know what I'm talking about. So you can imagine how religiously I'm following her. After the lockdown period this exact thought is striking my head is how creators are making videos in favour of every single new launch, just to get views. Even if a product is not that good they are just making thousands of faces just to make viewers realise it's the best product till date. Also the dupe videos! Content creators are just picking up a random product and telling everyone that its a dupe of another classic product, just by the outlook! It just doesn't matter to them if that product gets trush even after one minute! They just need to shoot a video! No one is really talking about the longevity of a product like Shreya Jain used to do.❤️
yes exactly earlier i used to look forward for the videos of youtubers but now i know that everything is sponsored and nothing is genuine from their skincare routine, grwm or reviews
@@sagarikakumar13 I know right.. they make us buy stupid and waste things too just because that brand is giving them some money…. Now it’s like even if the product is good na.. audience won’t believe it if it’s sponsored one.. That’s why I skip those promotional videos and and search specific non sponsored reviews if I have to buy something..
Exactly! Well said! I don’t buy makeup much anymore because it doesn’t excite me anymore. Beauty influencers are getting paid to “push” the products on us. Nothing seems genuine. I buy only if i find it very very interesting or useful or if i had really wanted it. Thanks for making this video. You always shine out Shreya. You always make content that pulls me to your channel. Been a follower since 2015. Loved your videos then and love your videos now ♥️
You will never be irrelevant because the ppl who have loved your content for years will always be looking out for you.I don't identify with the current RUclips and beauty culture...so there will always be old souls like us trapped in the current cool generation.
You were the first makeup influencer I started watching back in the day, when none of this was popular. You'll never be irrelevant, you'll always be the OG ❤.
This video is a perfect explanation for my abrupt aversion towards buying and trying new beauty products. Like you said Shreya, we are saturated with the same old newly packaged overhyped products getting launched every second like never seen before goodness 💯
I really feel people are more into skincare these days .. I am happy that people are trusting the benefits of wearing sunscreen and reapplying too .. I was a makeup addict myself but now I don't invest in makeup products anymore .. lipstick, mascara and kajal are what I buy nowadays
U just put out the facts that were stuck in my mind for weeks now. Most of the 90s kids who used to love makeup must relate to u. There r many more products available in the market that r going viral now and were bashed back in the 90s. This video is so so relatable
This is so true, sometimes its so overwhelming and despite of trying too hard its not enough. I absolutely love your videos and relate so much especially when it comes to opinions and choices. Please continue making YOUR type of content because I dont know about others but you ll always have me watching them!
Fully watched the video and totally agree with you Shreya. I also feel meh about new launches. What brands are trying to do these days is just compete. There are so many products around my god. There's nothing striking in the market that is pulling me to buy them. Every brand is just copying and trying to stay relevant. I'm just sticking with my old products as they are not over yet. Have to finish them first :)
Shreya believe me you will never be irrelevant for us. Your content genuinely excites me and you know why? Because you never do something just for the sake of the views or just for the sake of being trendy. I have seen so many content creators nowadays reviewing things , promoting things just because the product is viral or trending on the internet and that's why I have lost faith from their videos. But you are one of the very few creators whose reviews and recommendations I truly believe and swear by. You are really the OG of beauty industry because you follow your own path and your own things which you genuinely love to do. Shreya no matter what your videos are always going to excite us and your reviews are always going to be the most genuine ones ❤️ Thank you for being you ❤️ Thank you for keeping the beauty industry alive ❤️
You are the OG, the pioneer Indian makeup RUclipsr. You will never be irrelevant. The launches are getting boring, but it’s fun that we now get all the brands here in India..so all Indian girls now have access to it…pls keep doing reviews so that us Indians get the benefit of your knowledge ❤
u r a gem Shreya.. you are the only beauty youtuber I still watch and wish you were here to guide me through Sephora.. since its affordable for me after moving to Canada. Its not just you, whole makeup scenario has come to a saturation itself. Don’t think too much, go with the flow. Neither Honesty will become irrelevant, nor you
I think tic toc n shorts really messed it up. I am also tired of every "beauty guru" launching their own brands n practically doing the same thing. I do think that Jeffery star is bringing lil diverse variants in his make up line but rest its all same 20+ something nude liquid lipsticks or another typical eyeshadow palette. I really miss old days when lakme and loreal or even Revlon were launching good products.
you are the only person who gives a perfect feed back with out being bias . I love people who are genuine. Very few Indian influencers who are knowledgeable and know cosmetics well .
Maybe, you're not one of the influencers people mainly talk about these days but you have an honest and loyal audience which is hard to find now. I would never watch a video longer than 10 min but here we are, where I never want to miss a minute out of your videos. You have a strong influence over your audience and I don't think you are ever going to be irrelevant.
Hi Shreya, just wanted to give you some feedback regarding this type of format. First of all, the topic was good and it was high time someone touched upon it and I’m so happy to see that that’s you. I think this format definitely suits you since you’re a veteran in the Indian beauty yt space. I’d be lying if I said this video was perfect, there were moments where it was basically back in the days kind of repetitive conversation. I’d have also loved to see a balance where you acknowledged and made us aware of brands who are in fact doing something innovative these days. I’ve been a huge fan of western beauty ytubers who are in the video essay space and I truly believe that you’ve so much knowledge for this like a semi video essay and friendly conversational format. The way you back up your stmts with facts and evidences along with the trivia that you’ve accumulated over the years, I think would work so well with Indian audience esp with younger audience as well and we’ve been waiting for something like this, Shreya, I can guarantee you. Yours is not just a beauty channel where you just do a mindless swatch and show the packaging, your channel has always been infotaining and glam which is why I absolutely devoured this video. A little tweaking in scripting, maybe a little extensive outlining of points you want to make would help, keep it a little more crisp, I think you’ll get more eager ears. I am looking forward to seeing more of this side!
Shreya, we need your experience in picking up products which are available today. As consumers we are constantly bombarded, overwhelmed and confused. Advice from a pro like you would help us so much.
I don't think people understand right now how much we needed this video but i am hoping that will happen soon. Shreya first of all thank you so much for coming up with this video even though you might havevfelt like a sword is hanging up your head while you were posting this. I am totally fed up of the new trend of "DUPE" going on. I mean a similar packaging or texture doesn't make it a dupe of something og. Most of the videos in my reels section are dupes and honestly people are falling for it without even realizing what the deal is. And just forget about authentic content. One is going to make a video doing something new and next everyone would be doing the same!! So yeah we get you. But i truly wish you don't stop doing what you do. Love you.
You are such a genuine person doing such genuine, honest stuff. Such people do not get redundant and have loyal followers all through. You are useful, original, and creative. Kudos to you to not give in to pressure.
Hi Shreya. I feel so proud and happy to follow you. Not only your reviews are spot on , you also vouch for topics which needs everyone’s attention like hyper consumerism , project pan . It shows how much you enjoy and love makeup and genuinely care for it! You’ll always be our OG beauty influencer ! ❤❤
no lol, you are correct throughout the whole video. I've stopped following so many beauty content creators, you and tina yong are the only one who have stood the test of time in my books. like I've been following you since 2014 i guess and same with tina, rest have just fizzled out. even when it comes to makeup, I'm not upto date with anything, i remember i used to avidly follow this beauty news account on Instagram, those days were very exciting.
plus with the makeup, i rarely feel like buying the new stuff because it's trendy like i did back in the day. i buy new makeup because my old makeup is over or im just bored of it 🥱🥱
More beauty chats please!!! And I totally agree with your whole conversation because I don't click on those videos anymore where they talk about new launches...
I still remember the good old days when I used to sit down and watch your chit chat get ready with me videos.. basically I learned makeup from you.. I just want to meet you one day and give you a hug..you are such a pure soul Shreya..love you so much..one notification of your video makes my day better ..
it makes me so happy that you voiced your opinion because we teenagers get to know about the beauty industry's history and the truth about the present as well! really looking forward to more such heart felt videos ✨ lots of love and support to you!❤️
This was so interesting! As someone who’s gotten into makeup only recently in the last couple of years, I didn’t know about many of these products. It’s incredible how similar they are to the products that have been going viral
You are so right about the whole trend coming back. I just tried the essence foundation mousse and it has exactly the same powder/ cream foundation kind of finish which people now-a-days going crazy about. I have used mouse in the past and i feel this texture is no new. Brands now are representing this formulation in a new packaging and internet is going all crazy about it. Loreal powder matte foundation is one example!
Adding to your list. Even makeup application tools are getting repetitive. The simple nani dadi waala powder puff is now re-packaged as best “loose powder applicator” “blendiful puff” and so on 🙄
I totally agree, this is what I have been thinking for a while now. When I got into beauty I also wanted all the trendy products (which I did), but now I just feel like thé launches are becoming repetitive, one brand does it people start noticing the product and suddenly all brands are doing it. Either they do something with the packaging or formula but it’s nevertheless the same thing going in rounds PS - I have the Lakme lip and cheek mouse and I absolutely loveee them!
I agree with every single thing that you've pointed out in this video. Thank you for being so candid with us because that truly is a rarity in the content creation world. I do see a lot of new products being reviewed in a way that does not feel organic. It is almost like the brands are only trying to 1-up each other. And in this process, us, the consumers, get really overwhelmed. It makes us feel like we NEED it, and should buy this new shiny thing right away or we lose out on something brilliant somehow. I have a tough time keeping up with new launches as well. Like you said, its too many and too repetitive! Oftentimes I find that there are affordable, existing products in the Indian market which perform just as well, if not better. But this world today thrives on speed, trends, and virality over quality (with some exceptions). The algorithms are designed to manipulate us, pushing these down our throats. I wish more people in the beauty realm echoed your thoughts and perspective in that we all need to slow down. I miss the good old days where long-form content was the norm.
I totally agree with your this content, there's a mad rush of product launches these days, all the cosmetic companies are trying to outdo each other with launching same type of products with a different packaging. As you said rightly said that today's lot of products are replica of yester years. It's like selling OLD WINE IN A NEW BOTTLE. And it's only confusion the gen Z kids to run after these products. And No VALUE for MONEY. And to add AAG ME GHEE the beauty industry content creators are going left right centre to promote these products for some benefits they get.. It's a sad story. But I loved your content and it's truly relevant. Thanks for bringing out this topic❤❤
GIRLLL I bought those Lakmé matte mousse lip & cheek tint in coffee lite and blush velvet BECAUSE OF YOU! And my mom and I have already gone through 2 of the blush velvet ones so I recently bought my third one. As a makeup lover myself, I completely agree with you. Things rarely excite me these days and it’s all become very gimmicky. Oh and I also have one of your products from the YSL range. Anywho, hope this trend changes soon :(
Same. I still have them because they are so nostalgic does me. Shreya is an emotion. I grew up with her videos. I know make up because of her and few other og youtubers. Irreplacable honestly!
Yeah i think if you look at it from historic times like makeup has existed from centuries. Egyptian dynasties, josean dynasties, Indian dynasties, the medieval era..all of them have their own makeup style formulations looks and innovation. Sometimes a lot of type of blush or highlighter or foundation can be dated back to those times.
I have subscribed this channel from the sjlovesjwells and can i just say you are never gonna be irrelevant for me . Whenever I want to buy something i just type on review Shreya Jain , and i have it there .
You are a favourite for a reason . Love you Shreya ❤ agreed with each of the words you talked about in the video. Earlier things were so exciting now everything is so the same .
Shreya! What a video! So proud to to be your subscriber man! No matter wht! We love your videos man! They just adds so much value to our lives! Much love❤️
I have been your regular viewer and I highly believe you have been doing honest content out here without any exaggeration which I personally like as a viewer .
Shreya, I love your channel, you are the one of the very few RUclips content creators I admire for their honesty and authenticity. You have a loyal audience who will always wait and appreciate your work. And you are so right, there is so much brainless content out there, more the merrier is perhaps not always true. We also know you would stay the same because its been many years now and your channel hasn't corrupted. Good luck and lots of love
No matter how many creators come and go. For me, Shreya Jain’s review is always I put my trust in. I’ve been watching you for years now and learned makeup from you, gained some knowledge and also we share the same birth date. Much love and support to you.❤️❤️
Indian beauty brands need to stop launching the same lipsticks in 10 different packagings. I am tired of the same matte and soft matte formulations. Please be creative and launch some different lipstick formulations like butter lipsticks, gel lipstick, balmy lipsticks, gloss sticks etc etc. Revlon Super Lustrous Glass Shine lipsticks went viral ...but Revlon decides to pull off the range. Are they out of their mind? They were so good. Indian brands should launch something similar.
Do u remember color changing lip balm... renee is getting crazy wd black lipstick.. it was so common in 90s.. it was available in so many colors which when in touch with skin turns pinkish. Even lakme had it. My mother had one. You r right.. there is no creativity in beauty industry.
Yes ybp blush are so awesome. I lost mine the purple one somewhere . 😢 It was so so perfect . I need it again but can’t find it anywhere now. You are amazing Sherya❤
Loved the topic! I totally agree about having seen these things before. Seeing OG beauty gurus acting like some of these things are groundbreaking (when they were the ones to introduce me to the original item!) has turned me off watching some of them. I know for me I'm starting to get more excited about the old items because they are unique. I love blushes but I've really been getting into the Too Faced baked heart blushes I've had for years. I've been wearing my og Becca blushes too. Good thing I don't follow expiration dates lol!
10:34 well Lakme weighless matte mousse is OG and one of my favorites! 🤩 I got the same shade 4 months back called rose touch again which was my favorite and probably my 3th and 4th lipstick! ❤️
Hey Shreya , this video should reach out of every brand out there , I completely agree to your opinion, even the products you showed in the video were new for me , coz i havent seen them before , all of us haven’t seen or used international makeup , and im a new mua in this industry so …. But so glad you put this point up , and even im searching for some new products online , i dont find any , i just find the same repetitive products ,
Man, that Garnier Concealer roll on brought back some memories. This was a bang on video, such honest opinions. Honestly I relate to your content. On another note, I immediately give a product a try be it beauty or skincare knowing it's not just another viral PR promotion video, but only knowing that you would never push a product if it wasn't a useful one for you and your audience. So much love to you. Big Fan. I hope you read this comment and would love to hear more from you.
Sherya u said the true thing... Every thing is just business without any creativity n what's good for Indian skintone... Few shade range.. same lipstick shades... Moreover even Expensive !!! Pls keep sharing honest opinions coz we too mirror the same feelings... Keep up the good work.. Regards to u.
I have been your fan since I’m in my 12th grade and now I’m a content creator myself. Tbh sometimes I myself feel real content doesn’t have attention as much as entertaining or crazy content does. ✨ You are always my inspiration to choose RUclips. To stick with content rather than doing viral things isn’t easy , honestly it is hard to stick into the idea you believe and the idea that satisfies you. ❤ Glad we are having you Shreya , we need someone to be so honest and be so clear about their views. I almost did like 30-40 beauty videos and none did well and I did loose the hope and changed my niche to lifestyle but I always do own the guilt of not owing to what I wanted or the niche I chose initially. Wish I had as much as love and satisfaction you have on your work rather than going behind views. Truly a biggest fan Shreya ❤
I actually clapped for you at least twice while watching this video 👏👏🤝 That's why you are the OG in this industry , Darling ❤❤ 💯 Agreed with your Opinion and U justified everything in the simplest manner 😍🔥🔥
Shreya you will never be irrelevant, NEVER! I still till date come to your channel when i am dicey about a product, if it’s SJ approved or not. And every product that you have recommended have worked out for me and I can’t say the same about any other beauty Influencer New or OG. Your lip Swatches are till date the best out there, no one does it like you. I still remember i was in first year of my college when i discovered your channel “SjLovesJewellery” and i was hooked!!!! ❤
Totally Agreed, brands are doing this thing & coping each other, I am disappointing with Maybelline than they are just repeating their old lipsticks to calling them new but the formula n feel is still same,however cheaper brands like swiss beauty, mars etc doing well coping them in more good way, some of expensive products seems good
Incredible video 😍😍, you were amazing and you are amazing .....very well explained.. Definitely it tells how long way you come.... You remember 10-11 years back products..... Superb😊😊
Couldn't have agreed more!!!! Genuinely I used to be a make enthusiast back in the day wanting each and every product in my vanity. Every product genuinely fascinated me attracted me even when I couldn't afford it but truly the new launches have been nothing but an overall meh thing. Even when I see new eyeshadow palettes I just see the repetition of same nude and mattes. The shimmers and glitters got viral at that time cause they were unique and made u feel different but now makeup is going in extreme ends either too shuttle (No makeup makeup look) or bold OTT looks. Every company is just pushing quantity of launches rather then quality and variety in launches. Ig the word u were looking for was differentiability which packaging can not makeup for. I honestly feel no one is gonna read such a long ass comment but these are some things i want to get out of my head. And btw love u shreya, i hv ben following u since ages now it feel but u r the only creator whose review i trust on any viral product bocoz ur reviews are genuine..... MUAH. XOXO....💋
You are totally ryt and relatable to me. Please make video on sunscreen for pcod patients Avoiding Oxybenzon, ovobenzon, octcrylene, homosalate, octyl salicylate and octinoxate
I loved this beauty video Shreya. As it was so informative and yes I agree with you with the fact that it has become repetitive and would actually like to see more of these videos. A 30 second short videos won't give that information what a 25 min video can. I think running behind moral viral products, people need more of knowledge and information regarding those products. If it is not possible to individually sit and research then sitting and getting more knowledge and information from and og content creator like you, what else and more can we ask for. You are doing great. You are so right that heart needs to be put in the business as well not just minds to see of their products. Lots of love ❤
Sheets is the OG! Thank God for being so honest and I looooveee your content. Seriously, reels are sỗ overwhelming,People are repeating one thing and it’s all over the Internet.
Hey Shreya, thank u for being always transparent & bringing something new. This was much needed video. I am content creator myself & I feel the change you are talking about. Would love if u do a video on how its changing for the creators. Like earlier we only need to concentrate on our content & art, but these days it's been difficult for us to reach to the audience due to algorithm & what not. It's all about viral products & viral hacks that too in 15-30 sec video. Again thank u sooo much for this video. Love
This phenomenon is happening because it's not about the science or the creativity in marketing anymore and is just about the celebrity name behind the brand. Kudos to you for pointing out the hypocrisy. I think youngsters of today will never be able to tell authenticity from flash because they've only grown up knowing that flash and money and names sell.
You are real and honest and yk you post so good and quality content....giving reviews good and honest and of course long reviews and I am here for it...well no WE'RE HERE FOR IT
And even for newer products with old ideas, I think makeup or fashion does run on the same principle. The trends will keep re-surfacing as it will make the consumer buy new products, there is no harm is using them. It doesn’t take away the credit for the brands who are now launching similar products. They are simply just supplying for the demand in a way.
Hi, whatever you said is completely true. We do not want a revolutionary product only for the sake of revolution. But there is a whole new generation that love you and want to know your opinions about the new launches not because they are 'influenced' but because they didn't get a chane to try the older launches and also back in the day finding good cosmetics products was a luxury. Some of the older launches are not in many shades, not easily availble or worse completely unavailable in India. I love long videos, especially yours, so you can revies some of the new launches so that we can have a nice, unfiltered opinion. Thankyou
This was so needed,and if you can do one on a LOT OF VIRAL COMPANIES that share the SAME LIST/PARENT COMPANY & never disclose it.Mamaearth,aqualogica,minimalist etc have literally the same com
i completely agree with you shreya, all the brands are literally launching the same things just with a different brand name . like so much vareity. and no reliability. completely agree with you. such an honest video . thank you for making this video and it is such a pain that brands literally want to promote with a particular script which even does not make sense and as a creator i feel we know what to create and how to rather than being told to say exactly as per the script . that's quite irritating . i mean i can relate with every single word you said. these lip & cheek tints as so irritating , the same stuff in just different container .
Hey Shreya. I have been watching your videos since you started your channel and I have watched most of your videos. I actually look forward to your reviews on brands and products inspite of our hair and skin types being entirely different. You will never be irrelevant, you are one of the very very few people on the internet who actually give honest reviews on things and that never goes out of style! Please keep doing what you are doing, we love you❤
I’m so glad I went with my gut feeling on buying your colab and I still have Mermaid and Goddess with me saving it like a pride possession! Love your content…totally agree with you in every single word you say! ❤❤❤
17:47 Hi shreya ! i am a new mum. and i am super busy settling in with new lifestyle! but still i follow your content so never think you will be outdated or irrelevant! more love and power to you❤
I loved the Lakmé mousse lipsticks. So I ordered a few last year, but they are not moussey any more😂 the texture is completely different now. Neither liquid nor mousse.
I have been following you since almost 7 years and I have grown with you I started feeling irrelevant as well with my kids who are just 6 years and 1 year but they are so much advanced in thinking
I think beauty industry should release products at lower quantities so that you know it gets over and i can experiment more. Many of us are not everyday makeup wearers so i buy some makeup from my favourite exciting collection or something and it just doesn't get over in yearsss and now I'm stuck with it I want something new but i don't wanna waste this as a resource or in terms of money. So yeah it'll be nice if new launches are released in mini sizes for non-frequent users and full sizes for frequent users.
Shreya I just want to say that I feel you will never be irrelevant because og content will always be way more valued than fading trends and trust me I will watch everything you put out no matter what I love you soooo muchh
Shreya, you're a lot more accountable, transparent and honest to your audience than the viral Tiktok stars! That is what makes me and so many other Indians trust you, happily. When we're putting in our hard-earned money into a product, it is natural to look for recommendations. Some influencers, do not even disclose whether the product they are reviewing is PR, or an Ad, they are getting paid for- and hence fool people into buying the products. What I have loved about you all these years is that you clearly state whether the product is bought, or PR and still give us your honest review. Honestly, I prefer your longer videos where there is in depth research about a product, and you try it for months (especially skincare) that is very useful as most of the social media space is filled with influencers and wannabe influencers who probably make 30 second video showing fake excitement "the influencer gasp" and bait us into buying products. Glad you exist. Glad to have an educated, strong woman influencer like you in India! ❤
Now THIS is what we call REAL CONTENT HONESTLY!!! You are the OG Shreya🙌You are a QUEEN.👑 And a real MVP of the Indian beauty RUclipsr community.
I have not watched the video. But I agree with the title already that creativity is dying in beauty industry
I feel the same. The pH colour changing lipsticks were done way before when I was 5. It used to come in orange bullet n turned pink upon application. I just don’t get excited for it anymore n clearly don’t see the hype, specially people who are from that era and still gushing over colour changing products tagging them as “innovative” & “never seen before”.
I am a subscriber of SJlovesjewellery. You know if you know what I'm talking about. So you can imagine how religiously I'm following her.
After the lockdown period this exact thought is striking my head is how creators are making videos in favour of every single new launch, just to get views. Even if a product is not that good they are just making thousands of faces just to make viewers realise it's the best product till date. Also the dupe videos! Content creators are just picking up a random product and telling everyone that its a dupe of another classic product, just by the outlook! It just doesn't matter to them if that product gets trush even after one minute! They just need to shoot a video! No one is really talking about the longevity of a product like Shreya Jain used to do.❤️
I am too following her since then.. I have seen her growing both in career and life.. we sjlovesjewellery fam has grown up together..
Yes sjlovejewellery fam
yes exactly earlier i used to look forward for the videos of youtubers but now i know that everything is sponsored and nothing is genuine from their skincare routine, grwm or reviews
@@sagarikakumar13 I know right.. they make us buy stupid and waste things too just because that brand is giving them some money….
Now it’s like even if the product is good na.. audience won’t believe it if it’s sponsored one..
That’s why I skip those promotional videos and and search specific non sponsored reviews if I have to buy something..
Exactly! Well said! I don’t buy makeup much anymore because it doesn’t excite me anymore. Beauty influencers are getting paid to “push” the products on us. Nothing seems genuine. I buy only if i find it very very interesting or useful or if i had really wanted it.
Thanks for making this video. You always shine out Shreya. You always make content that pulls me to your channel. Been a follower since 2015. Loved your videos then and love your videos now ♥️
This is the exact reason why we follow you because you are just being you! And we still love your content even if it's not viral so keep doing this✨
You will never be irrelevant because the ppl who have loved your content for years will always be looking out for you.I don't identify with the current RUclips and beauty culture...so there will always be old souls like us trapped in the current cool generation.
You were the first makeup influencer I started watching back in the day, when none of this was popular. You'll never be irrelevant, you'll always be the OG ❤.
This video is a perfect explanation for my abrupt aversion towards buying and trying new beauty products. Like you said Shreya, we are saturated with the same old newly packaged overhyped products getting launched every second like never seen before goodness 💯
I really feel people are more into skincare these days .. I am happy that people are trusting the benefits of wearing sunscreen and reapplying too .. I was a makeup addict myself but now I don't invest in makeup products anymore .. lipstick, mascara and kajal are what I buy nowadays
Darling you are never boring...your videos are the only ones i watch without pause or skipping ..sometimes i even go back to listen few points again
U just put out the facts that were stuck in my mind for weeks now. Most of the 90s kids who used to love makeup must relate to u. There r many more products available in the market that r going viral now and were bashed back in the 90s. This video is so so relatable
This is so true, sometimes its so overwhelming and despite of trying too hard its not enough. I absolutely love your videos and relate so much especially when it comes to opinions and choices.
Please continue making YOUR type of content because I dont know about others but you ll always have me watching them!
Fully watched the video and totally agree with you Shreya. I also feel meh about new launches. What brands are trying to do these days is just compete. There are so many products around my god. There's nothing striking in the market that is pulling me to buy them. Every brand is just copying and trying to stay relevant. I'm just sticking with my old products as they are not over yet. Have to finish them first :)
Shreya believe me you will never be irrelevant for us. Your content genuinely excites me and you know why? Because you never do something just for the sake of the views or just for the sake of being trendy. I have seen so many content creators nowadays reviewing things , promoting things just because the product is viral or trending on the internet and that's why I have lost faith from their videos. But you are one of the very few creators whose reviews and recommendations I truly believe and swear by. You are really the OG of beauty industry because you follow your own path and your own things which you genuinely love to do. Shreya no matter what your videos are always going to excite us and your reviews are always going to be the most genuine ones ❤️
Thank you for being you ❤️
Thank you for keeping the beauty industry alive ❤️
You are the OG, the pioneer Indian makeup RUclipsr. You will never be irrelevant. The launches are getting boring, but it’s fun that we now get all the brands here in India..so all Indian girls now have access to it…pls keep doing reviews so that us Indians get the benefit of your knowledge ❤
u r a gem Shreya.. you are the only beauty youtuber I still watch and wish you were here to guide me through Sephora.. since its affordable for me after moving to Canada. Its not just you, whole makeup scenario has come to a saturation itself. Don’t think too much, go with the flow. Neither Honesty will become irrelevant, nor you
I think tic toc n shorts really messed it up. I am also tired of every "beauty guru" launching their own brands n practically doing the same thing. I do think that Jeffery star is bringing lil diverse variants in his make up line but rest its all same 20+ something nude liquid lipsticks or another typical eyeshadow palette. I really miss old days when lakme and loreal or even Revlon were launching good products.
This is happening in so may industries these days, I vibe with you and totally get it.
you are the only person who gives a perfect feed back with out being bias . I love people who are genuine. Very few Indian influencers who are knowledgeable and know cosmetics well .
You’ve literally spoken the things I have been feeling for a quite some time about beauty products launches.
Maybe, you're not one of the influencers people mainly talk about these days but you have an honest and loyal audience which is hard to find now. I would never watch a video longer than 10 min but here we are, where I never want to miss a minute out of your videos. You have a strong influence over your audience and I don't think you are ever going to be irrelevant.
Hi Shreya, just wanted to give you some feedback regarding this type of format. First of all, the topic was good and it was high time someone touched upon it and I’m so happy to see that that’s you. I think this format definitely suits you since you’re a veteran in the Indian beauty yt space. I’d be lying if I said this video was perfect, there were moments where it was basically back in the days kind of repetitive conversation. I’d have also loved to see a balance where you acknowledged and made us aware of brands who are in fact doing something innovative these days.
I’ve been a huge fan of western beauty ytubers who are in the video essay space and I truly believe that you’ve so much knowledge for this like a semi video essay and friendly conversational format. The way you back up your stmts with facts and evidences along with the trivia that you’ve accumulated over the years, I think would work so well with Indian audience esp with younger audience as well and we’ve been waiting for something like this, Shreya, I can guarantee you.
Yours is not just a beauty channel where you just do a mindless swatch and show the packaging, your channel has always been infotaining and glam which is why I absolutely devoured this video. A little tweaking in scripting, maybe a little extensive outlining of points you want to make would help, keep it a little more crisp, I think you’ll get more eager ears.
I am looking forward to seeing more of this side!
Very very well put forward, my thoughts same, in between I felt it was getting repetitive like yeah i get the point
Shreya, we need your experience in picking up products which are available today. As consumers we are constantly bombarded, overwhelmed and confused. Advice from a pro like you would help us so much.
I don't think people understand right now how much we needed this video but i am hoping that will happen soon. Shreya first of all thank you so much for coming up with this video even though you might havevfelt like a sword is hanging up your head while you were posting this. I am totally fed up of the new trend of "DUPE" going on. I mean a similar packaging or texture doesn't make it a dupe of something og. Most of the videos in my reels section are dupes and honestly people are falling for it without even realizing what the deal is. And just forget about authentic content. One is going to make a video doing something new and next everyone would be doing the same!! So yeah we get you. But i truly wish you don't stop doing what you do.
Love you.
You are such a genuine person doing such genuine, honest stuff. Such people do not get redundant and have loyal followers all through. You are useful, original, and creative. Kudos to you to not give in to pressure.
THE OG IS BACKKK with her chatty vids and this is what our souls craved for!!!
Hi Shreya. I feel so proud and happy to follow you. Not only your reviews are spot on , you also vouch for topics which needs everyone’s attention like hyper consumerism , project pan . It shows how much you enjoy and love makeup and genuinely care for it! You’ll always be our OG beauty influencer ! ❤❤
no lol, you are correct throughout the whole video. I've stopped following so many beauty content creators, you and tina yong are the only one who have stood the test of time in my books. like I've been following you since 2014 i guess and same with tina, rest have just fizzled out. even when it comes to makeup, I'm not upto date with anything, i remember i used to avidly follow this beauty news account on Instagram, those days were very exciting.
plus with the makeup, i rarely feel like buying the new stuff because it's trendy like i did back in the day. i buy new makeup because my old makeup is over or im just bored of it 🥱🥱
Exactly I've also unfollowed many and only following shreya cause she is the Og in the scene
@@roshnibahadur99 you should def check out tina yong, even she is very good and ive followed her for so long.
More beauty chats please!!! And I totally agree with your whole conversation because I don't click on those videos anymore where they talk about new launches...
This is maturity speaking from all the experience you have over all the years❤
I still remember the good old days when I used to sit down and watch your chit chat get ready with me videos.. basically I learned makeup from you.. I just want to meet you one day and give you a hug..you are such a pure soul Shreya..love you so much..one notification of your video makes my day better ..
it makes me so happy that you voiced your opinion because we teenagers get to know about the beauty industry's history and the truth about the present as well! really looking forward to more such heart felt videos ✨ lots of love and support to you!❤️
Thanks for this shreya. I absolutely could relate , strongly agree!!
This was so interesting! As someone who’s gotten into makeup only recently in the last couple of years, I didn’t know about many of these products. It’s incredible how similar they are to the products that have been going viral
You are so right about the whole trend coming back. I just tried the essence foundation mousse and it has exactly the same powder/ cream foundation kind of finish which people now-a-days going crazy about. I have used mouse in the past and i feel this texture is no new. Brands now are representing this formulation in a new packaging and internet is going all crazy about it. Loreal powder matte foundation is one example!
Adding to your list. Even makeup application tools are getting repetitive. The simple nani dadi waala powder puff is now re-packaged as best “loose powder applicator” “blendiful puff” and so on 🙄
I totally agree, this is what I have been thinking for a while now. When I got into beauty I also wanted all the trendy products (which I did), but now I just feel like thé launches are becoming repetitive, one brand does it people start noticing the product and suddenly all brands are doing it. Either they do something with the packaging or formula but it’s nevertheless the same thing going in rounds
PS - I have the Lakme lip and cheek mouse and I absolutely loveee them!
Wow !! This was needed.. thanks Shreya for this ... For being soo authentic and honest with us
So apt! Most of the Viral Products really don't make sense to me.
Love you shreya for your authentic and chatty videos.. please bring back your monthly empties.. and skincare uses goal just like project pan..
I resonate with your POV Shreya. Love you ❤
I agree with every single thing that you've pointed out in this video. Thank you for being so candid with us because that truly is a rarity in the content creation world. I do see a lot of new products being reviewed in a way that does not feel organic. It is almost like the brands are only trying to 1-up each other. And in this process, us, the consumers, get really overwhelmed. It makes us feel like we NEED it, and should buy this new shiny thing right away or we lose out on something brilliant somehow. I have a tough time keeping up with new launches as well. Like you said, its too many and too repetitive! Oftentimes I find that there are affordable, existing products in the Indian market which perform just as well, if not better. But this world today thrives on speed, trends, and virality over quality (with some exceptions). The algorithms are designed to manipulate us, pushing these down our throats. I wish more people in the beauty realm echoed your thoughts and perspective in that we all need to slow down. I miss the good old days where long-form content was the norm.
I totally agree with your this content, there's a mad rush of product launches these days, all the cosmetic companies are trying to outdo each other with launching same type of products with a different packaging. As you said rightly said that today's lot of products are replica of yester years. It's like selling OLD WINE IN A NEW BOTTLE. And it's only confusion the gen Z kids to run after these products. And No VALUE for MONEY. And to add AAG ME GHEE the beauty industry content creators are going left right centre to promote these products for some benefits they get.. It's a sad story. But I loved your content and it's truly relevant. Thanks for bringing out this topic❤❤
GIRLLL I bought those Lakmé matte mousse lip & cheek tint in coffee lite and blush velvet BECAUSE OF YOU! And my mom and I have already gone through 2 of the blush velvet ones so I recently bought my third one.
As a makeup lover myself, I completely agree with you. Things rarely excite me these days and it’s all become very gimmicky. Oh and I also have one of your products from the YSL range. Anywho, hope this trend changes soon :(
Same. I still have them because they are so nostalgic does me. Shreya is an emotion. I grew up with her videos. I know make up because of her and few other og youtubers. Irreplacable honestly!
Yeah i think if you look at it from historic times like makeup has existed from centuries. Egyptian dynasties, josean dynasties, Indian dynasties, the medieval era..all of them have their own makeup style formulations looks and innovation. Sometimes a lot of type of blush or highlighter or foundation can be dated back to those times.
I have subscribed this channel from the sjlovesjwells and can i just say you are never gonna be irrelevant for me . Whenever I want to buy something i just type on review Shreya Jain , and i have it there .
You are a favourite for a reason . Love you Shreya ❤ agreed with each of the words you talked about in the video. Earlier things were so exciting now everything is so the same .
Shreya! What a video! So proud to to be your subscriber man! No matter wht! We love your videos man! They just adds so much value to our lives! Much love❤️
I have been your regular viewer and I highly believe you have been doing honest content out here without any exaggeration which I personally like as a viewer .
The products you showed brings back so much nostalgia… reminded of watching the old videos back then ❤
I blame short content and transition culture everyone is doing the same things same paid ads it's quite an eye sore tbh.
Shreya, I love your channel, you are the one of the very few RUclips content creators I admire for their honesty and authenticity. You have a loyal audience who will always wait and appreciate your work. And you are so right, there is so much brainless content out there, more the merrier is perhaps not always true. We also know you would stay the same because its been many years now and your channel hasn't corrupted. Good luck and lots of love
Queen has spoken! I couldn't agree more. I still have the Lakme lip and cheek mousse ❤ absolutely beautiful
No matter how many creators come and go. For me, Shreya Jain’s review is always I put my trust in. I’ve been watching you for years now and learned makeup from you, gained some knowledge and also we share the same birth date. Much love and support to you.❤️❤️
Indian beauty brands need to stop launching the same lipsticks in 10 different packagings. I am tired of the same matte and soft matte formulations. Please be creative and launch some different lipstick formulations like butter lipsticks, gel lipstick, balmy lipsticks, gloss sticks etc etc.
Revlon Super Lustrous Glass Shine lipsticks went viral ...but Revlon decides to pull off the range. Are they out of their mind? They were so good. Indian brands should launch something similar.
12:29 Whoa! I was thinking about your color creams yesterday which were launched back then..and here you showcased them!
Do u remember color changing lip balm... renee is getting crazy wd black lipstick.. it was so common in 90s.. it was available in so many colors which when in touch with skin turns pinkish. Even lakme had it. My mother had one.
You r right.. there is no creativity in beauty industry.
Yes ybp blush are so awesome. I lost mine the purple one somewhere . 😢 It was so so perfect . I need it again but can’t find it anywhere now. You are amazing Sherya❤
This is y I love you.. the way you give your UNFILTERED opinion is ❤... You will always be the OG.. loads of love 💕💕
Loved the topic! I totally agree about having seen these things before. Seeing OG beauty gurus acting like some of these things are groundbreaking (when they were the ones to introduce me to the original item!) has turned me off watching some of them. I know for me I'm starting to get more excited about the old items because they are unique. I love blushes but I've really been getting into the Too Faced baked heart blushes I've had for years. I've been wearing my og Becca blushes too. Good thing I don't follow expiration dates lol!
10:34 well Lakme weighless matte mousse is OG and one of my favorites! 🤩 I got the same shade 4 months back called rose touch again which was my favorite and probably my 3th and 4th lipstick! ❤️
Hey Shreya , this video should reach out of every brand out there , I completely agree to your opinion, even the products you showed in the video were new for me , coz i havent seen them before , all of us haven’t seen or used international makeup , and im a new mua in this industry so …. But so glad you put this point up , and even im searching for some new products online , i dont find any , i just find the same repetitive products ,
Man, that Garnier Concealer roll on brought back some memories. This was a bang on video, such honest opinions. Honestly I relate to your content. On another note, I immediately give a product a try be it beauty or skincare knowing it's not just another viral PR promotion video, but only knowing that you would never push a product if it wasn't a useful one for you and your audience. So much love to you. Big Fan. I hope you read this comment and would love to hear more from you.
Sherya u said the true thing... Every thing is just business without any creativity n what's good for Indian skintone... Few shade range.. same lipstick shades... Moreover even Expensive !!!
Pls keep sharing honest opinions coz we too mirror the same feelings... Keep up the good work.. Regards to u.
I have been your fan since I’m in my 12th grade and now I’m a content creator myself. Tbh sometimes I myself feel real content doesn’t have attention as much as entertaining or crazy content does. ✨
You are always my inspiration to choose RUclips. To stick with content rather than doing viral things isn’t easy , honestly it is hard to stick into the idea you believe and the idea that satisfies you. ❤
Glad we are having you Shreya , we need someone to be so honest and be so clear about their views. I almost did like 30-40 beauty videos and none did well and I did loose the hope and changed my niche to lifestyle but I always do own the guilt of not owing to what I wanted or the niche I chose initially.
Wish I had as much as love and satisfaction you have on your work rather than going behind views. Truly a biggest fan Shreya ❤
Love the retrospective angle ❤ ... you know what we STILL don't have? Freaking shade ranges.
I actually clapped for you at least twice while watching this video 👏👏🤝 That's why you are the OG in this industry , Darling ❤❤
💯 Agreed with your Opinion and U justified everything in the simplest manner 😍🔥🔥
Shreya you will never be irrelevant, NEVER! I still till date come to your channel when i am dicey about a product, if it’s SJ approved or not. And every product that you have recommended have worked out for me and I can’t say the same about any other beauty Influencer New or OG. Your lip Swatches are till date the best out there, no one does it like you. I still remember i was in first year of my college when i discovered your channel “SjLovesJewellery” and i was hooked!!!! ❤
We love your videos and we wait for your video with lot of information that one needed ..❤❤❤
Totally Agreed, brands are doing this thing & coping each other, I am disappointing with Maybelline than they are just repeating their old lipsticks to calling them new but the formula n feel is still same,however cheaper brands like swiss beauty, mars etc doing well coping them in more good way, some of expensive products seems good
Incredible video 😍😍, you were amazing and you are amazing .....very well explained.. Definitely it tells how long way you come.... You remember 10-11 years back products..... Superb😊😊
You know, I'd love to see the rest of those sentimental products! Maybe even a look back at how you did your makeup in previous years?
Couldn't have agreed more!!!! Genuinely I used to be a make enthusiast back in the day wanting each and every product in my vanity. Every product genuinely fascinated me attracted me even when I couldn't afford it but truly the new launches have been nothing but an overall meh thing. Even when I see new eyeshadow palettes I just see the repetition of same nude and mattes. The shimmers and glitters got viral at that time cause they were unique and made u feel different but now makeup is going in extreme ends either too shuttle (No makeup makeup look) or bold OTT looks. Every company is just pushing quantity of launches rather then quality and variety in launches. Ig the word u were looking for was differentiability which packaging can not makeup for. I honestly feel no one is gonna read such a long ass comment but these are some things i want to get out of my head. And btw love u shreya, i hv ben following u since ages now it feel but u r the only creator whose review i trust on any viral product bocoz ur reviews are genuine..... MUAH. XOXO....💋
Queen of INDIAN BEAUTY RUclipsRS !!!!
You might get a lot of irrelevant shit said against this video, but YOU ARE RIGHT ABOUT EVRYTHING !
You are totally ryt and relatable to me.
Please make video on sunscreen for pcod patients
Avoiding Oxybenzon, ovobenzon, octcrylene, homosalate, octyl salicylate and octinoxate
I loved this beauty video Shreya. As it was so informative and yes I agree with you with the fact that it has become repetitive and would actually like to see more of these videos. A 30 second short videos won't give that information what a 25 min video can. I think running behind moral viral products, people need more of knowledge and information regarding those products. If it is not possible to individually sit and research then sitting and getting more knowledge and information from and og content creator like you, what else and more can we ask for. You are doing great. You are so right that heart needs to be put in the business as well not just minds to see of their products. Lots of love ❤
Sheets is the OG! Thank God for being so honest and I looooveee your content. Seriously, reels are sỗ overwhelming,People are repeating one thing and it’s all over the Internet.
Hey Shreya, thank u for being always transparent & bringing something new. This was much needed video. I am content creator myself & I feel the change you are talking about. Would love if u do a video on how its changing for the creators. Like earlier we only need to concentrate on our content & art, but these days it's been difficult for us to reach to the audience due to algorithm & what not. It's all about viral products & viral hacks that too in 15-30 sec video. Again thank u sooo much for this video. Love
This phenomenon is happening because it's not about the science or the creativity in marketing anymore and is just about the celebrity name behind the brand. Kudos to you for pointing out the hypocrisy. I think youngsters of today will never be able to tell authenticity from flash because they've only grown up knowing that flash and money and names sell.
You are real and honest and yk you post so good and quality content....giving reviews good and honest and of course long reviews and I am here for it...well no WE'RE HERE FOR IT
And even for newer products with old ideas, I think makeup or fashion does run on the same principle. The trends will keep re-surfacing as it will make the consumer buy new products, there is no harm is using them. It doesn’t take away the credit for the brands who are now launching similar products. They are simply just supplying for the demand in a way.
Hi, whatever you said is completely true. We do not want a revolutionary product only for the sake of revolution.
But there is a whole new generation that love you and want to know your opinions about the new launches not because they are 'influenced' but because they didn't get a chane to try the older launches and also back in the day finding good cosmetics products was a luxury. Some of the older launches are not in many shades, not easily availble or worse completely unavailable in India. I love long videos, especially yours, so you can revies some of the new launches so that we can have a nice, unfiltered opinion.
Thankyou
This was so needed,and if you can do one on a LOT OF VIRAL COMPANIES that share the SAME LIST/PARENT COMPANY & never disclose it.Mamaearth,aqualogica,minimalist etc have literally the same com
I completely agree with you Shreya
I just became so emotional , idk why 😭😭 I understand you and you inspire everyday !! You're inspiration to me gurl.
i completely agree with you shreya, all the brands are literally launching the same things just with a different brand name . like so much vareity. and no reliability. completely agree with you. such an honest video . thank you for making this video and it is such a pain that brands literally want to promote with a particular script which even does not make sense and as a creator i feel we know what to create and how to rather than being told to say exactly as per the script . that's quite irritating . i mean i can relate with every single word you said. these lip & cheek tints as so irritating , the same stuff in just different container .
Hey Shreya. I have been watching your videos since you started your channel and I have watched most of your videos. I actually look forward to your reviews on brands and products inspite of our hair and skin types being entirely different. You will never be irrelevant, you are one of the very very few people on the internet who actually give honest reviews on things and that never goes out of style! Please keep doing what you are doing, we love you❤
Good and honest content over theatrics, any day!❤
I’m so glad I went with my gut feeling on buying your colab and I still have Mermaid and Goddess with me saving it like a pride possession! Love your content…totally agree with you in every single word you say! ❤❤❤
17:47 Hi shreya ! i am a new mum. and i am super busy settling in with new lifestyle! but still i follow your content so never think you will be outdated or irrelevant! more love and power to you❤
you are absolutely right !! People
like us are done with that 😅 I love your content n love your opinion
I loved the Lakmé mousse lipsticks. So I ordered a few last year, but they are not moussey any more😂 the texture is completely different now. Neither liquid nor mousse.
Much needed video for these days...like a wake up call
I have been following you since almost 7 years and I have grown with you I started feeling irrelevant as well with my kids who are just 6 years and 1 year but they are so much advanced in thinking
Definitely agree with you Shreya
I think beauty industry should release products at lower quantities so that you know it gets over and i can experiment more. Many of us are not everyday makeup wearers so i buy some makeup from my favourite exciting collection or something and it just doesn't get over in yearsss and now I'm stuck with it I want something new but i don't wanna waste this as a resource or in terms of money. So yeah it'll be nice if new launches are released in mini sizes for non-frequent users and full sizes for frequent users.
I love Shreya ❤️ and yes new launches are boring these days 😮💨
What an honest creator! Love love love her!