Electric is inevitable …. And given that no one has actually buying Jaguars, this is really really bold and the car looks just as spectacular as any I have ever seen and realised I may never be able to own one… Over the years the market will decide … but full marks for taking a bold new bet(remember, the old wasn’t selling anyways)
"We don't have a rear window, because life should be about looking forwards" Next theyll take the brakes out because life's not about slowing down or being safe
Well.. they got them Technology called "Regenerative Braking" which use the Motor as the Brake+Generator. so in Essence they already did removed the Traditional type Brakes and just change them to something New.
@@nogibertv4824 When a granny in front of you hard brakes because she saw a cute squirrel crossing the road, we will see how your new way of thinking saves you with all that new "Regenerative braking" technology.
Step 1 - destroy brand, step 2 - Insult customer base, Step 3 - launch niche ridiculously expensive car in tough marketplace with well respected competition, Step 5 - watch company fade out of history ! How does the Jaguar boss still have a job he must be like Starmer.
Jaguar was not selling cars in their current market and I would argue that the market that they are targeting with this is less tough then the German Audi/bmw/mercedes crowd
It's because aerodynamics is an invention of long dead white men, and air resistance is a result of patriarchy!! They just paint it in rainbow and then you can drive it through 10 feet concrete wall without any resistance.
It looks like these car drawing books they used to sell at the scholastic book fairs of my childhood. The simple ones that anyone could draw 😂. It looks like a design sketch that they never finished, just outlined the shape. "ONE HUNDRED FIFTY GRAND PLEASE!" Idk one or two rich guys might buy his wife one because they advertised it in pink. A few rap chicks will get one? Jag is ded
Knowing Enzo, i think he is that meme of the guy laughing then crying because he realized it was one of the car makers he once respected. William Lyons however, is probably achoeving higher RPMs than his race cars in his grave right now.
Car is okay from a design standpoint, interior is awful. I don't like the stark rear, but side 3/4 rear profile overall overall is pleasant. I like the GT and look forward to the production version. -Marketing department needs the bin.
I think he was referring to the original e-type from the early 60s but I'd say even a mid 90s xk is a much better looking automobile...if they keep this front-end/grill that has jaguar in all lower case...this is horrible. Electric cars don't need to look so bad up front
well, everybody has a price I guess and acting like this is good... well, it either deserves an Oscar or millions - billions in PR money.... Top Gear sells/looses some street cred, but cashes in big for X-mas 2024...
These cars are either revolutionary and while only become appreciated properly later, or... they're just boring and overly modern. Will be interesting to see how they do - or don't - age over time.
I cannot believe this video and these cars are real, feel like April's fools. Just listening this mfkr "wow just look at it" yeah exactly... wow wtf is this sh...
Thanks, i hate it. Bring back internal combustion engines. Have they told Jaguar that P Diddy has in prison, so now there's nobody who wants this car now?
Honest question . Is bud light back in the good side now since the ufc is sponsored by it now ? Dana white supports it now . Let me know . If so maybe a buy out by another company can revive the old mystique but without the worst reliability?
@@shivampatel6847bud light made ramped moves to get back into the masculine space after totally defying their core customers. i’m a bartender and i assure you bud light ain’t flying off the shelves and is 100% my least served. i want my boss to get it out of there because money being wasted.
In the 70s… the thing no one is willing to realize is that jaguar was already doing bad. The only decent car they have made that had any decent competition with the competetitors was the F-type, everything else Audi, BMW, or Mercedes had done better 25 years earlier (referring to the post 2000 jags)
Brilliant. Amazing how Jaguar combined the best of their own legacy and refashioned it with stylistic codes one finds in Art Deco and Bauhaus. This one is really upping the game in high value cars.
I suspect it’s target buyers aren’t exactly the type to keep a car for 15 years, more the superficial, image is everything demographic. They’ll be jumping to replace it each time jaguar comes up with a new colour.
Even if it might look great and have the very best of specs... It's a Faguar, Fagmobile, Dragobile, Rainbobile, Draguar, DEI-uar. If we all pitch in $10 we can buy the whole brand and govern it through a DAO. The Walkinshaw kid can be a design direction moderator.
@@Cloxxkiyou have the brain of a child. Does writing all those edgy words make you feel better? Does it make you feel like you’re a bigger person than others? Cause you look minuscule to me.
The "gay people" are attacking everyone by forcing their standarts on others and claiming they have the right to do that. Jaguar here did that with their new marketing campaign by calling all their critics bigots and other slurs by saying theyre doing out of touch and objectively unattractive propaganda.
@@derbigpr500 ^This. The Cadillac Sixteen had a V16, and some truly gorgeous interior styling and design. Cadillac would've been much better off following through with that concept than listening to whatever some "nay-sayer" said that caused them to drop the project.
You forgot different designers different design philosophy different view of current customers different desire to have loyal RETURN customers NOT non existent phantom NEW customers.
You sound like a trans deranged MAGA weirdo crying because you saw a gay and it's triggering your secret homosexuality. 😂 I noticed you offer zero actual design critique or analysis - just whining and hyperventilating about "woke".
I was mentally assualted by their marketing campaign. I can't recover from that. the ad had NO car in it which made it worse. So every time someone looks at a jagur car they can only think of a marketing campaign without a car - just focusing on the chao that was...
That's the oldest 'artist' excuse in the book. Up there with 'You just don't understand how genius it is...'. Artists (including designers, etc.) seem to forget that art is no longer art when you ask somebody for money in exchange. Now it's a product. You can sit in your small studio apartment, reading David Mamet plays and commiserating with your latte-laden friends while being a starving artist...and you can rave all you want about the 'soul' of your art, etc. You're not entitled to be paid for your art. When you start selling art, it's now a commercial product. You're asking for people to give you money in exchange for your art. Now, the consumer's opinion is all that matters.
Tbf it is a concept car, they are supposed to take design queues from there. But if it looks majorly unnattractive than the stuff coming based on it wont look much better.
00 - this is how public toilets and toilets in bars and restaurants were labelled in Germany until the 1970s. I can already hear my fellow countrymen say "park Deine Kloschüssel woanders" (park your toilet bowl elsewhere). That thing is as ugly as the night.
@@v0ldy54he’s saying he’s so insecure he has to label anyone or anything that looks or acts different as “mentally ill” so he can feel better about himself. It’s a pathetic and hurtful form of self reassurance.
The real question is... why use the Jaguar brand? If you're going to do something completely different and new, why bother taking an old brand and completely destroying it for those who used to love it by going in a completely new direction? They could have simply created a new brand for it. Maybe that's exactly the point. "Let's buy a broke brand so we can generate hype and controversy for our new EV." Nothing to do with Jaguar itself. Probably easier and cheaper than creating a new brand.
Looks like the Cadillac Sixteen, a 1000hp concept thing which I really wanted to be real. Apart from the pink, this looks like a cyber-noir chicago gangster's car
They had a chance to do a clean reset and they chose THIS? This is no different than every single concept car ever made. They never go into production. This will not be a volume seller and won’t save Jaguar.
The problem with showroom cars is that they look cool, full of crazy ideas and then, when production time comes, we get a front wheel drive SUV with black cheap plastic, fake chrome trim
Marketing this as a designer product rather than a car might actually work for today's consumer base. Lets be real yall the true motorists of the world are a dying breed and as vehicles become more akin to appliances rather than machines you drive, the consumer base will change with it. Jag knows that its ditching its old fans, but I fully expect them to gain new ones with this change. Im curious if anyone commenting has actually bought any jaguar themselves lol.
this is exactly what they're doing, they've been a dying brand for about a decade and the types of people they are trying to target now do not necessarily want to be associated with the traditional jaguar brand identity or it's fans. the people commenting are still trying to recover from the shock of seeing a crowd of multicultural people in bright 'woke' colours to even begin processing what's happening lol
Rather than target gen z and using heavy materials like stone, alongside targeting a range target that will require a 3 ton battery... they could have targeted drivers, tried to reduce ev bloat and tried to create a drive purist exciting sport EV... this is going to be the equivalent of a road yatch with handling characteristics of a bar of lead, and when you open the door you'll find it filled with a vacuos 20 year old tik toker. This is the antithesis of style rather than function.
Ok, I'll bite. I drive an XJL Supercharged. It's my third Jag, and it's a legitimately excellent car. Looking at the new Type 00, my initial response is: "Eww. No." The only thing I like about it is that it'll be electric. It's my opinion that, like Rolls Royce, Jaguar should've adapted their flagship luxury sedans sooner. No other aspect of it appeals to me in any way. And I'm not even referring to that frankly weird ad they put out, just the car itself. I don't like the styling, the proportions, the wheels, the rubber bands on the wheels, the color, the eggshell texture, the slab front and rear, the lack of rear window, the yoke, the doors, the seats, and I especially DESPISE that all the interior functions are likely entirely touchscreen-activated. I think it's repulsive. And I'm only 41. I'm also a VERY progressive left-winger, so don't even try to wokescold me.
I owned a very old and battered XJ 6, a few years ago. It used to drink petrol like it was going out of fashion. I would still rather have that back then have to look at this monstrosity again.
No recognizable design features at all. They started with a rectangular brick of clay and gave up very early in the process, will ask for hundreds of thousands of dollars. RIP Jag
The new audience they are trying to target doesn't drive, and they don't want to. They get Ubers everywhere, and they want self-driving subscription cars to drive them around, just look at the self-driving cabs in San Fran. RIP Jaguar you will be missed.
Sadly 😞😞 we will not see those Engine roaring Jaguars any more !!! I think 🤔 Jaguar just press the "Self- destruction" button for their future..........
Unpopular opinion : I like the shape of the exterior. I stiil hate the new font and the new logo, I don't like the pink but the blue is pretty cool, and I don't care about the marketing one way or another. But I don't like hearing about "digital ecosystem", that sounds like predatory "dlc" options that Tesla and BMW makes. But anyway, I can't afford one, I don't really mind. I'm happy with my old green S Type R.
@@gzappoli It would have been welcomed quite differently indeed, we would have a different tune from the cultural war crusaders. Still there's fair criticism to give to this design. Does it feel like a Jag ? Is it too cold, too architectural, not emotional enough ?
@@oskar6661yeah they have like one model for sale this upcoming year and this is the only thing they've announced for the next few years after. They've gotta be on the way out.
SIMPLE : if it a prototype, is NOTHING - if it open to sell tomorrow, is STUNING! extra, I dont understand the inconvenient space between the passenger and driver, It could be more "option".
Elements of the Concept car are great looking. Not sure why you would display it in Pink. The new logo looks like a Cheap women’s purse Michael Kors purse at a discount shop.
tbh car companies need to bring back the bright bold colours... i feel like the bahamas logo and perfume comercial were a slap and spit in the face of car people. this car overall seems pretty decent pink or not who cares but ditching the "cat/predator" identity is a bit odd imo.
It has probably the longest hood of any car I've seen, and it's supposed to be electric. So since there's no engine, what's under the hood? Half the car looks like wasted space. Compare that to the Lucid Air, which is a cab forward design, has tons of interior space and is a beautiful car.
Yeah that's my complaint about the way this rebrand has started. It feels like they're burning everything on the altar of style, but then the style is so underwhelming. It's not better looking than the Lucid Air, it's not better looking than the Model S or Model 3. In the description it says that Jag is aiming for Bentley, but that interior is absolutely horrid. Even Tesla drivers would call that disgusting. I see no frunk or trunk lines, but let's give them the benefit of the doubt that they would be on the production version. It'd make an excellent hearse, just throw the casket in the frunk. So in summary it's an ultra premium EV that already looks worse than its competitors, will be more expensive than its competitors, and seemingly takes no utilitarian advantage whatsoever of the fact that it is an EV. Not a great start if I'm being completely honest.
Do you prefer Jaguar of old, or what its electric future holds?
Old.
New.
neither
what do you think hahaha , bet against jaguar make a few quid on stock exchange
Electric is inevitable …. And given that no one has actually buying Jaguars, this is really really bold and the car looks just as spectacular as any I have ever seen and realised I may never be able to own one…
Over the years the market will decide … but full marks for taking a bold new bet(remember, the old wasn’t selling anyways)
Old Top Gear would have torn this car apart, and rightly so.
Oh, censorship goes hard in this comment section.😂 Some of my comments just keep disappearing.
too bad Grand Tour ended
agreee, current TopGear don't have guts to do that 😂
@@GSK-Tech at least they got fluffs.
why it looks pretty good. but their marketing sucks.
"We don't have a rear window, because life should be about looking forwards"
Next theyll take the brakes out because life's not about slowing down or being safe
Well.. they got them Technology called "Regenerative Braking" which use the Motor as the Brake+Generator. so in Essence they already did removed the Traditional type Brakes and just change them to something New.
@@nogibertv4824 new and worse not better. Kid
Ha ha what a nonsense
@@nogibertv4824 When a granny in front of you hard brakes because she saw a cute squirrel crossing the road, we will see how your new way of thinking saves you with all that new "Regenerative braking" technology.
Step 1 - destroy brand, step 2 - Insult customer base, Step 3 - launch niche ridiculously expensive car in tough marketplace with well respected competition, Step 5 - watch company fade out of history ! How does the Jaguar boss still have a job he must be like Starmer.
My guess is that chinese spies are infiltrated in the EU/UK car management and are purposely destroying it. :D
Jaguar was not selling cars in their current market and I would argue that the market that they are targeting with this is less tough then the German Audi/bmw/mercedes crowd
Starmer will be driving round in one of these, you watch.
Point 4?😁
“Copy Nothing”
Trust me, no one is gonna copy this
😂😂😂
@@vika0194
*joke*
Your Head
@@vika0194 true big brain moment here
@@vika0194 I’ve been enlightened by this wondrous revelation, don’t forget to avoid hitting your head on the ceiling after this big brain moment
😂😂😂 LAAAAAAL 😅
The only thing more painful than watching Jaguar self-destruct...is the inevitable 'car media' trying to put a positive spin on it....
You can hear the sigh in his voice
@@Bern_il_Cinqha, like when news readers don't agree with what they're saying
I think its only marketing to blow the internet and i see good car here
Exactly
And that "word" he can't say was probably preceded with "What the...
00:18 "They have been struggling a bit the last few years" ... and this is their plan to save themself?....
"well, then this car isn't for you"
message received loud and clear
Don't need to tell me twice.
I appreciate them warning ⚠ us. And I’m actually in the market for a new car I’m going with Volvo
@@Kiss_lyndaVolvo belongs to ccp. Good luck with that one.
Amazing isn't it. We've seen this exact same strategy with games journalism for years now.
I love it
this is how i imagine if dyson started making car
Underrated comment
Dyson actually made a car
its like a kid designed it with an app.. hilarious
haha
They made an SUV electric but pulled out because of the ridiculous cost of production
Poor kids who will never know the real Top Gear
I’m taking my F type convertible out today, roof down - just to remind the world that Jaguar once built beautiful cars with soul. My heart is weeping.
Yeah, love it, but sadly it sold shit! If you don't sell your products, something is wrong with it!
You’re prob the only person complaining here who actually bot a Jag in the past 10 years😂
I can't look at any jag without being disgusted anymore
People going to think you’re lgbqt
Sell it ASAP before it's worthless
From race cars to the cars that no one will even drive in games. Jaguar has come a long way.
It's because aerodynamics is an invention of long dead white men, and air resistance is a result of patriarchy!! They just paint it in rainbow and then you can drive it through 10 feet concrete wall without any resistance.
I'm sure Dylan Mulvaney will buy one.
Thinking Pepto-Bismol is going to sue for color copyright infringement
Looks like a Rolls Royce Spectre and a Cybertruck had a baby. That's not a compliment.
Parts of the Concept are attractive. I hope the rest of it is thrown out during the development process.
@@abysmaldryer 😂
@Jommybutler1234 hopefully this is a rare instance where the production looks better than the concept however I doubt it.
@@Jommybutler1234 So, um. What car will they put those wheels on?
Look like another keyboard knowing nothing about design 🙃
RIP Jaguar 1922 to 2024...😢
1933
CX75
Isnt the new CEO's name like Rod Johnsonsucker or something like that? Or Rawdawg lover? Hahaha
@ScottyBennitone ..LoLoL.., 🤣
Its OK we'll have a revolution soon and the Brand will be back in our hands, woke JaG is not cannon !
The death of a company.
Looks like something Cruella de Vil would drive.
Not even. That thing looked like a pc mouse or one of those pencil cases that had wheels on them for kids.
don't you mean Lady Penelope? Thunderbirds are go (for those that don't know who she is) check out her 6 wheel rolls royce.
Bro it does 😂😂😂
Doesn't she drive a rolls?
Nah. It looks like a 90s batmobile
*literally for an idea stolen from some Hot Wheels collection*
It looks like these car drawing books they used to sell at the scholastic book fairs of my childhood. The simple ones that anyone could draw 😂. It looks like a design sketch that they never finished, just outlined the shape.
"ONE HUNDRED FIFTY GRAND PLEASE!"
Idk one or two rich guys might buy his wife one because they advertised it in pink. A few rap chicks will get one? Jag is ded
Hot Wheels is best than this!
Chrysler crossfire
The Chinese crappy copy of Hot Wheels, this thing is horrible
DO NOT INSULT HOT WHEELS
Lady Penelope wants one, but Parker says, "No,.. Milady, not driving THAT!"
Enzo ferrari once said that jaguar made the most beautiful car on the road...oh how times have changed. He'd be rolling over in his grave at this
Knowing Enzo, i think he is that meme of the guy laughing then crying because he realized it was one of the car makers he once respected. William Lyons however, is probably achoeving higher RPMs than his race cars in his grave right now.
He'd probably be tired by now, LaFerrari came out in 2013
@@theovanhurtere Laferrari is fine. Ferraris designs and principles started to worsen more recently.
Car is okay from a design standpoint, interior is awful. I don't like the stark rear, but side 3/4 rear profile overall overall is pleasant. I like the GT and look forward to the production version.
-Marketing department needs the bin.
I think he was referring to the original e-type from the early 60s but I'd say even a mid 90s xk is a much better looking automobile...if they keep this front-end/grill that has jaguar in all lower case...this is horrible. Electric cars don't need to look so bad up front
Looks like nobody in the car media have the balls to call out Jaguar on this unmitigated disaster.
Haven't they been self destructing for most of the 100 years
Bring Back Clarkson
well, everybody has a price I guess and acting like this is good... well, it either deserves an Oscar or millions - billions in PR money.... Top Gear sells/looses some street cred, but cashes in big for X-mas 2024...
Noone wants to lose access when jaguar actually release a car this decade
Media love the woke shite
These cars are either revolutionary and while only become appreciated properly later, or... they're just boring and overly modern. Will be interesting to see how they do - or don't - age over time.
Ah yes, swiftly dismissing all the criticism as political to move onto the rest of the fluff piece. Very transparent, unlike the rear window.
I cannot believe this video and these cars are real, feel like April's fools.
Just listening this mfkr "wow just look at it" yeah exactly... wow wtf is this sh...
The right wing media politicised it by calling the rebrand "woke" their favourite, meaningless bullshit word.
I can't believe this wasn't a joke
1/10 video go woke Go broke
if only the video came out out on april fools day
Got everyone talking didnt it? marketing worked
@@BenExell It worked if people will actually BUY the car... ;-)
Thanks, i hate it. Bring back internal combustion engines. Have they told Jaguar that P Diddy has in prison, so now there's nobody who wants this car now?
They went full Bud Light.
You never go full Bud Light.
Imagine if Bud Light made a special birthday bottle for a troon AND changed their entire formula lmao
Lets cancel the movie Lightyear! Tear it all down!
lol
Honest question . Is bud light back in the good side now since the ufc is sponsored by it now ? Dana white supports it now . Let me know . If so maybe a buy out by another company can revive the old mystique but without the worst reliability?
@@shivampatel6847bud light made ramped moves to get back into the masculine space after totally defying their core customers. i’m a bartender and i assure you bud light ain’t flying off the shelves and is 100% my least served. i want my boss to get it out of there because money being wasted.
Rest in peace Jaguar, once an iconic brand with remarkable cars.
Yeap......
In the 70s… the thing no one is willing to realize is that jaguar was already doing bad. The only decent car they have made that had any decent competition with the competetitors was the F-type, everything else Audi, BMW, or Mercedes had done better 25 years earlier (referring to the post 2000 jags)
@@lamentable.mp3 Everybody knew Jag wasn't doing well. But now it's even worse
You werent talking about them until they went trans.
@@GoodBaleadaMusic ?????
What's going on with you, dude? 🤨
Brilliant.
Amazing how Jaguar combined the best of their own legacy and refashioned it with stylistic codes one finds in Art Deco and Bauhaus.
This one is really upping the game in high value cars.
As an EX Jaguar F type 5.0 V8 owner - I’m so very pleased with my Aston Martin DB11
How do you find the aston compared to the Jag?
@stephenroberts8057 ?
I might switch over and copy you with that swap
Don't worry. Your cat still has balls
The era where Attention Whoring is actual marketing strategy 🤦🏻♂️
Glad someone else said this.
The execs at Jaguar knew full well this would be controversial, and it was all by design.
They played the Rage-bait card.
@@ThunderTHR and people are proving they were right in doing so. lol
@@theovanhurtere would it translate to successful sales?
@@falcongamer58 was the old design philosophy doing that?
@@theovanhurtere it's gonna get worse with this one
I’m afraid this “future” will not (fortunately) last too long
This car looks like a art deco Batmobile
That's the best description I've read so far.
I suspect it’s target buyers aren’t exactly the type to keep a car for 15 years, more the superficial, image is everything demographic. They’ll be jumping to replace it each time jaguar comes up with a new colour.
Best description of this disaster in the comments section
Glamour cybertruck.
The Rolls Royce 103EX looks like an art deco batmobile. This looks like Catwoman's vibrator
Imagine seeing how bad this is going to age.
Even if it might look great and have the very best of specs... It's a Faguar, Fagmobile, Dragobile, Rainbobile, Draguar, DEI-uar.
If we all pitch in $10 we can buy the whole brand and govern it through a DAO. The Walkinshaw kid can be a design direction moderator.
@Cloxxki ah yes bigotry over a car.... it's a car brother yet some how you've managed to attack gay people totally normal behaviour aye 🤦♂️
@@Cloxxkiyou have the brain of a child. Does writing all those edgy words make you feel better? Does it make you feel like you’re a bigger person than others? Cause you look minuscule to me.
The "gay people" are attacking everyone by forcing their standarts on others and claiming they have the right to do that. Jaguar here did that with their new marketing campaign by calling all their critics bigots and other slurs by saying theyre doing out of touch and objectively unattractive propaganda.
@@Cloxxki brother, get a life.
That is not a Jag that is a Gag
Copy nothing - except that Cadillac Sixteen concept from 20 years go - definitely copy that... then paint it pink!
"Make it lame and gay!"
Except Cadillac Sixteen actually looked good. This looks like an unlicensed low budget PC game version of it.
@@derbigpr500 ^This. The Cadillac Sixteen had a V16, and some truly gorgeous interior styling and design. Cadillac would've been much better off following through with that concept than listening to whatever some "nay-sayer" said that caused them to drop the project.
Jaguar ❌
Pink panther ✅
Don't tarnish Pink Panther like that
Lets be real the pink panther would not touch this PoS
@@jayjayspoon8824 He was a real cool cat!!!!! and would look cool in anything.
Still cats 😂
No man is buying a Barbie car. You're ridiculous.
Type “00 sales” 😬
Very good.
😂😂😂😂😂😂
Don't count on that though...
If it had different headlights,
different wheels,
different shape,
different size,
different motors,
different brakes it could've been good
Don't forget the engine. Copy Nothing... except maybe a few of the things that made you successful in the past.
@@Bern_il_Cinq 🤣. I'll edit it
Brilliant comment. My thought exactly.
They turned KSI’s song into a car 🗣️🗣️
You forgot
different designers
different design philosophy
different view of current customers
different desire to have loyal RETURN customers NOT non existent phantom NEW customers.
That advert was probably the worst rebrand in history, but if they actually release cars like this, I think it will be very cool
Jaguar cooked and give us food poisoning 🗣️🗣️🗣️🔥🔥🔥
You sound like a trans deranged MAGA weirdo crying because you saw a gay and it's triggering your secret homosexuality. 😂 I noticed you offer zero actual design critique or analysis - just whining and hyperventilating about "woke".
The Pink Sauce of cars.
@@Mick_92
"Copy Nothing"
Proceeds to design exterior like Rolls Royce
I was mentally assualted by their marketing campaign. I can't recover from that. the ad had NO car in it which made it worse. So every time someone looks at a jagur car they can only think of a marketing campaign without a car - just focusing on the chao that was...
How is it ok to be "comfortable with people not liking it" when your`e trying to sell the damn thing ?
That's the oldest 'artist' excuse in the book. Up there with 'You just don't understand how genius it is...'. Artists (including designers, etc.) seem to forget that art is no longer art when you ask somebody for money in exchange. Now it's a product.
You can sit in your small studio apartment, reading David Mamet plays and commiserating with your latte-laden friends while being a starving artist...and you can rave all you want about the 'soul' of your art, etc. You're not entitled to be paid for your art.
When you start selling art, it's now a commercial product. You're asking for people to give you money in exchange for your art. Now, the consumer's opinion is all that matters.
@@oskar6661that's one of the dumbest take ever lmao
@@v0ldy54 Hes not wrong when ur selling something what u like doesn't necessarily matter what the people buying it likes matters
They’re not trying to sell this, its a concept car. Not like you’re the target market anyway.
@@Baimobile7The target market for this is San Francisco....
The King hasn't got any clothes! springs instantly to mind with the whole lame rebranding debacle...🤣
This is going to make Jaguar XKs, XJs and E-Types even more valuable.
Nailhead meet hammer
Not really. Who would want to be associated with the brand now...
How exactly would a one-off concept do that?
@@AtheistOrphan they've rebranded entirely
Their moral stance on certain worldviews is pretty disgusting imo too
3:51. The Jaguar headstone is already in place, just missing the inscription ”1922-2025. R.I.P.”
Loved this concept. Putting window AC at the back of the car is definitely ...chilling 3:30
Now I can see where the majority of Jag's media campaign budget went...
...bribing car review companies.
The shilling is just cringe....... Can't wait to hear Clarkson"s take on it.
Designer team: quick challenge guys, you can only use rulers
"Just a clay block and a wire. Only 3 cuts allowed!"
@Bern_il_Cinq actually, chat gpt designed the car xd
More like with crayons, the others ate the rest so they had only 2 colours left.
“No, I’ll get my kids to finger paint some ideas”
Tbf it is a concept car, they are supposed to take design queues from there. But if it looks majorly unnattractive than the stuff coming based on it wont look much better.
00 - this is how public toilets and toilets in bars and restaurants were labelled in Germany until the 1970s. I can already hear my fellow countrymen say "park Deine Kloschüssel woanders" (park your toilet bowl elsewhere). That thing is as ugly as the night.
We always want concept cars, but y'all can keep this one 💀
conceptualising during a migraine never works
If the concept car looks unnattractive then the final product and its inspirations will probably not look much better.
This car makes Fiat Multipla look like Mona Lisa
should've copied something.
😆
The reset is 100% tied to the marketing campaign that was beyond dumb. NEVER again. NO MORE jaguar...
NOW IT'S IS PINK PANTHER
Yes, and they say "copy nothing"
Maybe the whole concept and campaign is a huge troll
Type “00”… named after how many they plan to sell in 6 years
yeah, besides, 00 is a label frequently seen on toilet doors 😅
4:51 yah !! Jaguar is reframing customer relationships 😅 by Destroying it first .....
I just came here for the Comments
Same lol, today's Top Gear is just marketing.
First mentally ill car
Cybertruck was first
@@v0ldy54 I'm referencing the company based on their ad
@@v0ldy54he’s saying he’s so insecure he has to label anyone or anything that looks or acts different as “mentally ill” so he can feel better about himself. It’s a pathetic and hurtful form of self reassurance.
😂
@@lucasjacobson6119Yes Lucas, the 99%+ Majority agree! Everything w0kE turns to Sh1t.
The real question is... why use the Jaguar brand? If you're going to do something completely different and new, why bother taking an old brand and completely destroying it for those who used to love it by going in a completely new direction? They could have simply created a new brand for it.
Maybe that's exactly the point. "Let's buy a broke brand so we can generate hype and controversy for our new EV." Nothing to do with Jaguar itself. Probably easier and cheaper than creating a new brand.
Yay. They made an even uglier Chrysler Crossfire. They are DOOMED
"Yes I'd like a Chrysler Crossfire with no engine, no droptop and no personality. Of course I have $150,000 for it."
never even heard of chrysler, i think its american but from the olden days, im from the uk
FIRST LOOK AT THE JAGUAR TYPE 00
Me: I DON'T WANT TO LOOK AT IT!!!
Jaguar loves it when the charger gets rough, saying, ‘Go ahead, overload me, I deserve it.'
Those who where complaining about hard plastic on interiors now have stone to please them.
But they still all hate it. Maybe silk will be more to their liking?
Airbags are made of stone.....its a concept!@@EndeavorsDnB
@@mikeschwartz6640 copy nothing!
Hot take, it’s not as bad as I thought it would be… definitely not a car for me but imma let them develop a few models before I say they’re cooked
Def, I’ve never seen such a negative reaction to a concept vehicle. This wht they make concepts for… it’s an idea to work off of.
People are overreacting because of the color.
What a beautiful comment! Jaguar chasing after a market that isn't interested in Jaguar, while ignoring the market that is interested in it!
Haters scream louder.
@@leylol6655 And non-haters don't scream at all.... because they don't exist.
All the rebranding and woke shi they did, including this monstrosity of a car, shows that they are targeting the rich people from hunger games.
It's not April 1st.
Looks like an escalator step
Was trying to describe to my friends a traumatising horror nightmare I recently had. Thank you Jag this is a good visual representation.
Looks like the Cadillac Sixteen, a 1000hp concept thing which I really wanted to be real. Apart from the pink, this looks like a cyber-noir chicago gangster's car
That's offensive towards the Sixteen
They had a chance to do a clean reset and they chose THIS?
This is no different than every single concept car ever made. They never go into production. This will not be a volume seller and won’t save Jaguar.
The problem with showroom cars is that they look cool, full of crazy ideas and then, when production time comes, we get a front wheel drive SUV with black cheap plastic, fake chrome trim
I still had hope that they were just joking man... Damn.
R.I.P Jaguar.
Marketing this as a designer product rather than a car might actually work for today's consumer base. Lets be real yall the true motorists of the world are a dying breed and as vehicles become more akin to appliances rather than machines you drive, the consumer base will change with it. Jag knows that its ditching its old fans, but I fully expect them to gain new ones with this change. Im curious if anyone commenting has actually bought any jaguar themselves lol.
this is exactly what they're doing, they've been a dying brand for about a decade and the types of people they are trying to target now do not necessarily want to be associated with the traditional jaguar brand identity or it's fans. the people commenting are still trying to recover from the shock of seeing a crowd of multicultural people in bright 'woke' colours to even begin processing what's happening lol
Rather than target gen z and using heavy materials like stone, alongside targeting a range target that will require a 3 ton battery... they could have targeted drivers, tried to reduce ev bloat and tried to create a drive purist exciting sport EV... this is going to be the equivalent of a road yatch with handling characteristics of a bar of lead, and when you open the door you'll find it filled with a vacuos 20 year old tik toker. This is the antithesis of style rather than function.
Ok, I'll bite. I drive an XJL Supercharged. It's my third Jag, and it's a legitimately excellent car. Looking at the new Type 00, my initial response is:
"Eww. No."
The only thing I like about it is that it'll be electric. It's my opinion that, like Rolls Royce, Jaguar should've adapted their flagship luxury sedans sooner.
No other aspect of it appeals to me in any way. And I'm not even referring to that frankly weird ad they put out, just the car itself. I don't like the styling, the proportions, the wheels, the rubber bands on the wheels, the color, the eggshell texture, the slab front and rear, the lack of rear window, the yoke, the doors, the seats, and I especially DESPISE that all the interior functions are likely entirely touchscreen-activated. I think it's repulsive. And I'm only 41. I'm also a VERY progressive left-winger, so don't even try to wokescold me.
I owned a very old and battered XJ 6, a few years ago. It used to drink petrol like it was going out of fashion. I would still rather have that back then have to look at this monstrosity again.
Yes, I’ve had 3 and will never buy another !
Jaguar really made Stanford car from battle force 5 lmao
Just when you thought the joke wasn’t gonna get any funnier
What is that thing?! They butchered the Jag💔
No recognizable design features at all. They started with a rectangular brick of clay and gave up very early in the process, will ask for hundreds of thousands of dollars. RIP Jag
@@Bern_il_Cinq if its less than 150 thousand pound ill try and get one
The Jaguar polishes its port after every session, ensuring it’s spotless for its next ‘guest'.
I like it! Shame its a concept
Their EV GT is going to translate most of the design language. RIP Jag
Me too.
🤡
The new audience they are trying to target doesn't drive, and they don't want to. They get Ubers everywhere, and they want self-driving subscription cars to drive them around, just look at the self-driving cabs in San Fran. RIP Jaguar you will be missed.
The advertising department is running the editorial content of the magazine! 😂
“Reframing the customer relationship” by not actually having any customers.
if it was dark green, people would have gone wild
Delusional...
But the shape of the car is so ugly
@@2slaza250I really like the side view with the long bonnet
@@PSUC3 fair enough, it’s not for me but I suppose looks are subjective.
Modern car design has gone a long way to incorporate safety. Apparently they have put a boulder in the back of a car.
I feel ill
The front "grille" design looks like it was inspired by my rubber trunk mat.
Sadly 😞😞 we will not see those Engine roaring Jaguars any more !!!
I think 🤔 Jaguar just press the "Self- destruction" button for their future..........
Unpopular opinion : I like the shape of the exterior.
I stiil hate the new font and the new logo, I don't like the pink but the blue is pretty cool, and I don't care about the marketing one way or another.
But I don't like hearing about "digital ecosystem", that sounds like predatory "dlc" options that Tesla and BMW makes.
But anyway, I can't afford one, I don't really mind. I'm happy with my old green S Type R.
I hear you. I wonder if this car had been launched by Tesla, as a Cyber-Coupe with a Stainless shell.
@@gzappoli It would have been welcomed quite differently indeed, we would have a different tune from the cultural war crusaders.
Still there's fair criticism to give to this design. Does it feel like a Jag ? Is it too cold, too architectural, not emotional enough ?
Very true. It is an unpopular opinion. For good reason.
Design was very good for many years...problems are reliability and cost of ownership and technology
So now the problems are design, reliability, technology and cost of ownership. Well done I guess.
But being electric, surely reliability will now no longer factor, if it makes it off the showroom floor that is?
@@thabzmad7265 Maybe but there have been EVs that catch fire while charging and Teslas that lock owners out of their car.
@@SkittishEgg 😂, in that instance, the goal posts have been moved in terms of the definition of reliability!
If that's the future of Jaguar... it's a hard pass.
I wouldn't worry too much. Jaguar isn't likely to be around in the next 5-10 years. I don't imagine we'll see a 'future of Jaguar'.
@@oskar6661yeah they have like one model for sale this upcoming year and this is the only thing they've announced for the next few years after. They've gotta be on the way out.
They could end the future for Jag
Good luck selling that *THING*
If that's the future, I don't want it.
SIMPLE : if it a prototype, is NOTHING - if it open to sell tomorrow, is STUNING!
extra, I dont understand the inconvenient space between the passenger and driver, It could be more "option".
Looks like an electric shaver.
When your chief creative officer wears a purple velvet jacket, is when you should start asking questions.
Bro axe jaguar forget the brand as a whole
Elements of the Concept car are great looking. Not sure why you would display it in Pink. The new logo looks like a Cheap women’s purse Michael Kors purse at a discount shop.
tbh car companies need to bring back the bright bold colours... i feel like the bahamas logo and perfume comercial were a slap and spit in the face of car people.
this car overall seems pretty decent pink or not who cares but ditching the "cat/predator" identity is a bit odd imo.
It looks horrid all round. Don't know what you and the people who upvoted you are smoking.
1. The Front looks flat
2. The back looks like a Grill with just 2 Stripes of backlight.
3. The steering wheel is massive.
It has probably the longest hood of any car I've seen, and it's supposed to be electric. So since there's no engine, what's under the hood? Half the car looks like wasted space.
Compare that to the Lucid Air, which is a cab forward design, has tons of interior space and is a beautiful car.
Yeah that's my complaint about the way this rebrand has started. It feels like they're burning everything on the altar of style, but then the style is so underwhelming. It's not better looking than the Lucid Air, it's not better looking than the Model S or Model 3. In the description it says that Jag is aiming for Bentley, but that interior is absolutely horrid. Even Tesla drivers would call that disgusting. I see no frunk or trunk lines, but let's give them the benefit of the doubt that they would be on the production version. It'd make an excellent hearse, just throw the casket in the frunk.
So in summary it's an ultra premium EV that already looks worse than its competitors, will be more expensive than its competitors, and seemingly takes no utilitarian advantage whatsoever of the fact that it is an EV. Not a great start if I'm being completely honest.
$150,000 3 ton land yacht driven by a battery and advertised in pink
I think it looks great!