why kendrick won the beef

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  • Опубликовано: 22 май 2024
  • I'm sure you don't need me to tell you the last week has been a crazy one, consumed by the beef between Drake and Kendrick Lamar, two titans of modern hip-hop.
    The beef has taken many unexpected turns, and I tried to address as many as possible in this video. However, one track still sticks out to me as particularly masterful: Kendrick's "Euphoria".
    The first true Drake diss song from Kendrick Lamar, the track is hard-hitting, propulsive, and most interesting to me, rooted firmly in the narrative of Kendrick Lamar, hiding deeper narrative secrets underneath the surface.
    It's those secrets I hope to sift through today as I break down the current Drake and Kendrick beef and explore the hidden genius of "Euphoria".
    Support Me On Patreon!- patreon.com/MakingMediaMatter
    Video Shot On-
    • Panasonic LUMIX G7
    Audio Recorded On-
    • Samson Q2U
    Timecodes-
    0:00- 1. a crazy few weeks
    2:34- 2. connecting the dots
    5:21- 3. the euphoria of a great rap beef
    8:11- 4. the heart plays...
    10:11- 5. staying power
    11:48- 6. but wait, there's more
    19:01- 7. outro
    #kendricklamar #drake #makingmediamatter
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Комментарии • 503

  • @GeniusSays
    @GeniusSays 15 дней назад +1122

    Why?
    Because Kendrick just crip walked on Drake’s dead body..

    • @biggdave6253
      @biggdave6253 15 дней назад +39

      Kendrick grew up Westside Piru so he wouldn't be Crip walking

    • @kevincherian8190
      @kevincherian8190 15 дней назад +18

      @@biggdave6253 🤓☝🏽

    • @Loessing
      @Loessing 15 дней назад +5

      @@kevincherian8190 Hahahah instant shutdown

    • @cultoftom
      @cultoftom 15 дней назад

      kendrick lies cost him the W

    • @GeniusSays
      @GeniusSays 15 дней назад +12

      @@cultoftom drake is lying, about everything.

  • @alejoparedes2388
    @alejoparedes2388 15 дней назад +981

    This ain't a rap beef, it's a cultural reckoning

    • @finalbreath15
      @finalbreath15 15 дней назад +26

      The beginning of a new time

    • @michaelpecukonis5074
      @michaelpecukonis5074 15 дней назад +4

      I can't say I don't feel bad the kids are in a white school and they are going through it but if they become Drake like. they getting grounded😂

    • @paultapping9510
      @paultapping9510 15 дней назад +13

      It's about time tbh. I love hiphop but there are some dark, shady corners that need cleaning up. We've needed this Kendrick for a _while_

    • @GalaadJoachim
      @GalaadJoachim 15 дней назад +12

      It is a battle against the industry and Lucian. Drake is just the one that embodies their practices and represent them.

    • @ibrahimovicjunior5443
      @ibrahimovicjunior5443 15 дней назад +4

      @@GalaadJoachim Drake is the perfect puppet

  • @muthomi8135
    @muthomi8135 15 дней назад +411

    I now fully understand not to mess with someone who has fully dissected and made peace with his strengths and weaknesses, cause he knows how to do the same to another person

    • @TamiaPeach
      @TamiaPeach 9 дней назад +33

      Can’t do nothing to a person with high self love because it takes everything to get there.

  • @poleelop145
    @poleelop145 15 дней назад +188

    This is such an intellectual breakdown. The fact that "who is the best" is still up for debate in some people's minds is nothing less than insane.

    • @whathappened246
      @whathappened246 8 дней назад

      Drake is better

    • @Nick77ab2
      @Nick77ab2 6 дней назад +12

      ​@@whathappened246 my response to you is your name. You apparently don't know what happened.

    • @lemueltimbreza
      @lemueltimbreza 6 дней назад +7

      Drakes such a master manipulator his fans don’t know how to react 💀

  • @TheLongestTake
    @TheLongestTake 16 дней назад +1087

    This was so much fun to experience. If it is over, beef ended with a whimper with the hear 6. If we broke it down into 4 rounds, each diss against one another, I'd say that Kendrick won 4-0.

    • @makingmediamatter
      @makingmediamatter  16 дней назад +165

      Absolutely, beat Drake in every single style he tried

    • @iDewThis4Yu
      @iDewThis4Yu 15 дней назад +109

      @@makingmediamatterthe only one I MIGHT have slid Drake was family matters because that last part was fire but Damn Meet the grahams is just legendary… like bruh it’s legit scary😂 k can feel the hatred thru the speakers

    • @unKnownAlbino333
      @unKnownAlbino333 15 дней назад +124

      ​@@iDewThis4Yu Meet the Grahams is like getting bullied by a therapist

    • @launchlife7032
      @launchlife7032 15 дней назад +6

      You are 100% correct

    • @Eye_Rant
      @Eye_Rant 15 дней назад

      🐑

  • @unluckydreamer
    @unluckydreamer 16 дней назад +906

    I definitely think kdot started from a semi friendly place or a respectable place. He was trying to keep it a battle for the number 1 rapper and Drake turned it into a gossip battle and still lost. I definitely respected Cole from the start because we all knew where Drake was gonna take things and that’s something Cole has no business doing

    • @T.Maximus
      @T.Maximus 15 дней назад +13

      Well said 🤝

    • @iDewThis4Yu
      @iDewThis4Yu 15 дней назад +69

      Yeah…it really is Drake…he has a thing for just being messy bringing up peoples wife..you’d think hed learn from the last time.

    • @sebastianmv2069
      @sebastianmv2069 15 дней назад +46

      i definitely think for kdot this was never about who is the number 1 rapper i feel like he genuinely
      dislikes drake as a whole... as a person, what he represents for hip hop and the fact that someone like drake could even exist.........i doubt kdot would seek beef just to proof he is number 1 when he alrdy feels like number 1 and im kinda amazed that people believe this started as a battle for the number 1 spot

    • @unluckydreamer
      @unluckydreamer 15 дней назад +20

      @@sebastianmv2069 yeah but the fact still stands his first two songs are strictly about tearing down drakes character and celebrity, he could’ve been baiting him the whole time because he already knows what he’s gonna run to

    • @josephbanks888
      @josephbanks888 15 дней назад +12

      I’m a Kendrick fan, and I disagree, I believe Kendrick is one hell of a master manipulator. I believe he wanted it to escalate to where it’s at. Kendrick don’t rell spect Drake at all, he don’t like him and want to end his career. He’s not ending Drake career by having a fun rap battle, Kendrick was thinking war from the beginning. He used straight war tactics. Kendrick knew Drake was going to respond and talk about his wife. He knew Drake would that why I call cap on when Kendrick says “don’t respond or I’ll take it there”. Naw he baited him. He used war tactics, one of the best things he did was to project. Call Drake a master manipulator while it’s all apart of Kendrick’s master plan to call him that. Drake approached this as a battle, Kendrick approached this as War. There’s no rules in war, the dirtiest tactics shall be used and Kendrick used them. Bye Bye Pedo Drake. A new King has been crowned.

  • @Prince_Luci
    @Prince_Luci 15 дней назад +468

    I’ve never understood Drake sending subliminals for years when everyone would’ve told you this would be how it’d end. Bro kept sticking his hand in a bear trap and has the audacity to call himself a victim when it finally took his hand off.

    • @aiocafea
      @aiocafea 15 дней назад +25

      during his sofboy era, 'drake with the melodies', i think he would have leaned way more into the plausible deniability if someone were to push him
      it's just that he changed his persona to champagne papi without changing the strategy
      the industry noticed the opening, now if someone pushed back, he had to respond or it's over for this drake that act tough
      he also did a 180 by always escalating first to family, but that's more difficult to get a read on, that's just stupid

    • @paultapping9510
      @paultapping9510 15 дней назад +3

      100%

    • @editnosmirc4489
      @editnosmirc4489 14 дней назад +1

      Kendrick has too. Listen to Element. Hes definitely talking about Drake

    • @lakerfan1855
      @lakerfan1855 14 дней назад +13

      His ego enormous nobody can tell him nothing and it’s gotten too big to be able to think logically… thats why you hearing Dot say “you lied about the only artist that can offer you some help” .. remember they came in the game around the same time, he has watched the nicca turn into a phony. But instead of manning up he want to be this 37 year old canadian wearing nail polish talkin bout some slime shit acting like he is the mob boss that can get anybody touched lol.. aside from the rappin (because we all know dot rap better than him and his 10 writers) its easy for anyone to take a side in this because it’s real vs fake

    • @esmooth919
      @esmooth919 14 дней назад +5

      I couldn't have said that any better myself! He thought he wanted the smoke, but he bit off a whole lot more than he could chew! And got exposed (again) as a weirdo and a culture vulture in the process.

  • @SAVUFILMS
    @SAVUFILMS 15 дней назад +516

    Kdot is the Boogeyman of Hiphop

    • @emmanuelmondesir8677
      @emmanuelmondesir8677 15 дней назад +27

      Hip hop hasn’t had a boogeyman since Eminem
      It’s good to be back

    • @SadfoxGuyver
      @SadfoxGuyver 15 дней назад +12

      @@emmanuelmondesir8677 boogeyman was 50 before that Nas

    • @michaelpecukonis5074
      @michaelpecukonis5074 15 дней назад +2

      ​@@SadfoxGuyverbefore that was em. Before that there was cannabis. After that and in between we are missing real battle artists like back to back author daylyt. Dude if we went through all of them it be days.

    • @EZIEKIEL26
      @EZIEKIEL26 15 дней назад +12

      The original boogeyman/God EmCee is Rakim.
      Changed the whole game of Emcee’ing.

    • @sbodahandsum8055
      @sbodahandsum8055 15 дней назад

      He ducking lupe his no boogeyman

  • @tristanchuey
    @tristanchuey 15 дней назад +61

    I think euphoria was more of Kendrick telling Drake to go sit with himself before getting messy. It was a friendly fade but of course Drake had to make it personal and Dot took it there

  • @browndamon
    @browndamon 16 дней назад +211

    Yes: It is a criticism of his own flaws as much as it is his opponent’s because, as you said, he already did the inner work on Mr. Morale. That’s why his work is ringing true now.
    Great take here.

    • @IAuMatu
      @IAuMatu День назад +2

      ‘clears throat’ “um, while everyone is sitting down because of this global thing happening, please don’t judge me without judging yourself too, but I got some things I need to tell y’all about myself.” ‘MMTBS released’ “ alright now that we got that out the way & we all back outside, lemme tell y’all about this clown trying to steal my platinum crown of thorns AND the jewels outta your crowns!” ‘Like That Verse & euphoria’ “my bad Cole, I’m still working on myself, love you Brodie!” 😂

  • @Becauseimme
    @Becauseimme 15 дней назад +353

    It’s a deep outward conflict between the real culture and the plastic culture Drake represents. Kendrick seen and watched Drake play around with and tear down everything that our pioneers fought to get. Kendrick had to remind the culture of what it needs to get off life support and recover. My six year old son is an amazing rapping prodigy and that’s because he understands the importance of our peoples history and the history of Hip Hop. The youth is going to usher back in real Hip Hop once again with integrity because Kendrick is showing them the way.

    • @Thekarmic
      @Thekarmic 15 дней назад +11

      We’ll said. Glad we’re not all wheeling it.

    • @zeeloterij8164
      @zeeloterij8164 15 дней назад +3

      What makes something real hiphop tho? What is the criteria?

    • @Malc_007
      @Malc_007 15 дней назад

      ​​@@zeeloterij8164Lyrical content, creative punchlines, solid production, and a presence that isn't your typical "I get bitches and f**ked your main chick. Bow bow take this clip, now you a b***h"
      Hip hop has been stuck for decades and the corporate execs are to blame

    • @BlackNella
      @BlackNella 15 дней назад

      @@zeeloterij8164read can’t stop won’t stop by Jeff Chang. Great comprehensive text to answer your question

    • @jarryj1995
      @jarryj1995 15 дней назад +5

      Kendrick is definitely a major influence in my music and makes me step my pen game up 💪

  • @flamesblac228
    @flamesblac228 15 дней назад +50

    That's deep where kdot reached out to God before going in on Drake.

  • @MMoturi22
    @MMoturi22 15 дней назад +166

    Slight correction: Section 80 was Kendrick's debut album. Just wanted to mention it because it is criminally overlooked in his discography in spite of it being the strongest debut of any artist on the level of College Dropout, Illmatic and Reasonable Doubt

    • @makingmediamatter
      @makingmediamatter  15 дней назад +36

      Yea, I had remembered that and meant to edit it in the script but missed it because I was pressed for time. Love that album and I only left it out to make a point about Kendrick’s narrative arc from gkmc to mmatbs

    • @brandonavina7695
      @brandonavina7695 15 дней назад +11

      Technically a mixtape

    • @quintonmiller8266
      @quintonmiller8266 15 дней назад +2

      Not really. But it was one of his best.

    • @frespects9624
      @frespects9624 15 дней назад

      The other 3 are better but it is top tier for sure

    • @lincolnward85
      @lincolnward85 15 дней назад

      It's one of my favorites by him.

  • @brandonburton5928
    @brandonburton5928 15 дней назад +155

    Thank you for taking the time to consider the artists body of work into account when talking about The Beef. Context is everything/a key factor in media literacy. This was an awesome watch.

    • @Kinobambino
      @Kinobambino 15 дней назад +5

      Definitely greatly appreciated

  • @HaussVonHorne
    @HaussVonHorne 16 дней назад +121

    Sometimes, despite all context, meditation, and wisdom, you just hate a mfer.
    No matter what, I just hate De Niro’s character in ‘Raging Bull.’ I understand why and how he became the person he is, but I still hate him.

    • @iToldYou922
      @iToldYou922 15 дней назад +10

      😂😂😂 dude people don’t know the comedy underlying your comment bro, but I still get the message. But after all the therapy and healing and even finding God and doing miracles and raising the dead. You gon still hate a mfr🤣🤣fr fr

    • @thuhuong8838
      @thuhuong8838 15 дней назад +6

      This, this is the motto. Human are flawed creature, no matter how good or bad a person is, you just can’t help but hate smth and everything associated with it. Kendrick just hate Drake, and unfortunately for Drake, he underestimated a person hate.

    • @daisymagnus306
      @daisymagnus306 14 дней назад +4

      Love the De Niro's mention

  • @maxcalderon7815
    @maxcalderon7815 15 дней назад +48

    I love the perspective that this is all kendrick building his character between album cycles 😂 what a legendary musician/artist/cultural figure

  • @sebooski
    @sebooski 15 дней назад +32

    this beef got youtubers workin overtime 😭 euphoria is defo underrated tho imo it’s insane how many layers is in almost each bar (W vid btw)

  • @ggsinl4031
    @ggsinl4031 15 дней назад +18

    Dont ever forget kendrick made not like us after a few hours family matters dropped….

  • @austinthesan-antonian3932
    @austinthesan-antonian3932 13 дней назад +20

    Thank you for this video.
    And particularly for mentioning the first half of 6:16 in LA because it really isn't getting the flowers it deserves right now.
    That music absolutely solidifies, like you said, Kendrick's perspective and it's not just about trying to kill Drake, to mudsling, to dominate (as much of the discourse on Kendrick's blowout victory has understandably orbited around, because he was done pure traditional offense phenomenally well) but to rebirth Aubrey with an incredibly harsh love.
    It's beautiful, it's art, it's where we need to be gravitating towards as an audience or as commentators instead of either trying to wrap everything up into a neat little bow (which many journalists/RUclipsrs have been making content about -"Who Won?", "Recapping The Beef", etc.-) or immediately criticizing either participant or either fanbase for going "over the line" without word from investigative or persecution oriented organizations yet or literally anybody else who's actually qualified to "bring receipts" or bring justice.
    Let's be honest: we don't want Drake posting Ring footage implicating Kendrick for abusive behavior, ala Steven Crowder, on his Instagram story.
    We don't want Kendrick posting a video of the Royal Canadian Mounted Police on the phone saying that they're gonna raid The Embassy or him revealing what Drake's supposed daughter's Instagram account is in a Not Like Us music video.
    That goes beyond poetry over bars (which YES is still where we are); that would be interfering with justice.
    So, what can we actually do?
    What SHOULD we do as an audience?
    We can't wrap things up and we can't get justice.
    And making posts like Questlove's isn't going to make us better people; it's just going to make us depressed people who feel like we wasted a week of our lives.
    We can find positive meaning (LIKE YOU HAVE), we can find morals, confessions, advice, and maturity here even if this got "really personal" or "really serious".
    We should.
    Now, to still be competitive, I think that Kendrick has made art with greater potential for that kind of positive therapeutic impact for listeners or Aubrey than Aubrey has for his listeners or for Kendrick.
    That's just my vibe and that is how I've determined MY winner.
    At the very least, let's use the metric of who's made the better POSITIVE story with this beef instead of just immediately going to how Kendrick has buried him or going full K-Anon with an inevitably flawed paper trail on Drake or just throwing everybody into the garbage by stating or implying that Kendrick or Drake or rap beef in general or Hip-Hop in general or "straight cis black men" in general are troglodytes or misogynists.
    TLDR: we get to manifest what this cultural event means to us.
    And the most important and useful and unproblematic way that we can add meaning to this is by interpreting the beef as ways to make better people or a better world.
    TLDR 2: Meet The Grahams is a masterwork and HP6 is mid.

  • @Negrido
    @Negrido 15 дней назад +95

    Won’t lie this video was an educational breakdown as if from my literature teacher I love it

  • @LadyAstarionAncunin
    @LadyAstarionAncunin 15 дней назад +17

    Drake's fans are consumers of the watered-down pop version of hip-hop. They're as authentic as Drake is, which is not at all. Them dissing 'Euphoria' because it wasn't danceable (why TF should a diss record be danceable?? that's NEVER been a requirement) when it was, in reality, pure octane is laughable. Drake makes fun of Kendrick for caring about black issues because he's distant from blackness even though he steeps himself in it (he even brags about using his whiteness for advantages). Drake makes fun of Kendrick for assuming he was s_xually abused because he has no empathy for victims, as predators do not. I will never support him. He already lost in my mind on the power of being Drake.
    There are already receipts about Drake. The video with the 17-year-old is damnable enough.

  • @Trandview
    @Trandview 15 дней назад +85

    Kenny done put me into a full-out Manic state for this whole week. As a long time KDot stan, i knew the breadcrumbs and jewels he left on the tracks would end in his coronation as the one and only #1 in HipHop.

  • @ryanmuhlenberg1480
    @ryanmuhlenberg1480 13 дней назад +6

    Great video. I’ve seen a lot of people say Kendrick contradicted his “leader” status by ruthlessly going at Drake, likely because Drake himself tried to discredit Kendrick as a leader. Thing is, Drake and everyone making those comments misinterpreted Kendrick’s entire artistic purpose. Kendrick has never claimed to be perfect in any way; he’s even made a point of portraying himself as a fairly fucked up person. Take the last verse on Mad City, or these walls, or u, or mortal man and the entire poem that runs throughout TPAB. He didn’t really believe in the “leadership” pedestal even before DAMN. and Mr. Morale.
    The point of Kendrick’s music is that acknowledging your own imperfections is the first step towards being a better person. Not a perfect person, or even a good person, just better. Better tomorrow than you are right now.
    That’s why he had to go after Drake: Drake, like Kendrick, is a deeply flawed person, but whereas Kendrick makes an effort to get better, Drake revels in his own degeneracy. Drake’s complacency within his costume of vile personas is what allowed him to sink past the point of forgiveness most good people draw. You don’t just start out like that… Drake is what happens when you let the worst parts of human being fester. His music is pacifying because there’s no internal conflict: Drake should get everything he wants and everyone in his way is a hater. It’s a narcissist’s dream, and it caters to the narcissist within all of us who’d rather pin are struggles on other people than ourselves. Kendrick’s music is often challenging and uncomfortable because he represents the internal conflict we need to engage in. Kendrick is the flawed man trying to be better. Drake is what happens when you give up.

  • @dfareyes87
    @dfareyes87 15 дней назад +13

    This was the most sane and coherent analysis I have ever seen. Looking forward to more as this progresses.

  • @NeptunesTunes
    @NeptunesTunes 16 дней назад +31

    Dots winning because he’s weirdly funny and he’s more creative, also even tho the daughter shit was a L, the wild accusations have “semi proof” so it covers dots L, also clubs booing drake and playing Kendrick prolly hurts drake since he tried to make the club song. Then the NBA is playing not like us is krazy lol.

    • @NeptunesTunes
      @NeptunesTunes 16 дней назад +7

      Also Dots winning because he doesn’t need to have high influencer friends meat riding him, Ak, adin, and even Kai. Then he made reactors make money off the disses, he’s the people champion now

    • @paultapping9510
      @paultapping9510 15 дней назад +10

      I'd hold off on judging the daughter thing. He denied Adonis for a long time, and I'm hearing more and more factual sounding chat surrounding the accusation.

    • @quintonmiller8266
      @quintonmiller8266 15 дней назад +7

      Dot is winning cause he is a much better rapper and artist. I saw this coming like X Mas

    • @nirjhar4803
      @nirjhar4803 14 дней назад +7

      Drake did a shit-job at the 'daughter accusation' refutation...
      If the "daughter rumors" truly were a plant, then Drake should've never gone on social media to deny them whilst ignoring the damn pedo allegations first and foremost. He should've bided his time and leaned way more into that in his actual response diss cause THAT's A HUGE vulnerability that could've been exploited more.
      Not to mention his contradictory bar; calling everyone who fed Kendrick information a 'clown'(when that would without a doubt include Drake himself, assuming he was telling the truth).
      Kendrick is simply somehow able to produce far more heat with 'incomplete' information whilst Drake can't seem to even match him(in terms of heat) with 'complete' information.

    • @s271a
      @s271a 9 дней назад +1

      ​@@nirjhar4803 There is also an option for legal action.
      I wonder why Drake doesn't choose it...

  • @nkanyisoinnocentkhwane3752
    @nkanyisoinnocentkhwane3752 14 дней назад +7

    You knocked this out of the park, totally deserved to be your most popular video 👍🏽👍🏽

  • @desireeeeam
    @desireeeeam 15 дней назад +26

    I will forever remember exactly where I was, how I felt when I first heard each of these tracks.
    New sub ❤

  • @reid.7680
    @reid.7680 16 дней назад +36

    Thank you so much for this! I have felt there's so much nuance to those tracks that's right now still overshadowed by the utter theatricality of the situation. I love how you zero in on those lines where, if you strip the overt bravado, Kendrick does bare himself. I really loved euphoria and 6:16 in LA. Even with the heavy context, there was a sort of mystique to them that went beyond the beef.
    And while the two new ones are more exciting and fun to everyone in context to the beef, at least as of now, I feel a certain flattening of meaning and intent going on at the stage.
    I've been subscribed since your video on Nope! Big fave. Look forward to more!

    • @makingmediamatter
      @makingmediamatter  16 дней назад +6

      Definitely agree with what you said, the conceptual angle is getting a bit watered down for bit reveals and drama but even then, “meet the grahams” is such a great embodiment of the ideas on Mr. Morale and “Don’t Like Us”, for as commercial as it is, kind of embodies Kendrick at his most angry and spiteful, similar to a “HUMBLE” or “DNA”.
      Definitely will be interesting to see how these tracks all fit together once the dust has settled and Kendrick (maybe?) drops an album showing where he’s going next.

  • @darrenphillips2188
    @darrenphillips2188 15 дней назад +30

    This was really good, love the artistic approach and explanation of the personal conflict within Kendrick. Awesome.

  • @alberthirchy6416
    @alberthirchy6416 8 дней назад +3

    Great video, hope you can make one about "not like us" because Kendrick really Kendricked on that track

  • @robertmarianomolina295
    @robertmarianomolina295 8 дней назад +3

    Out of all the diss tracks that kendrick released, euphoria is my favorite. I just love how it flows, and I can listen to it over and over again.

  • @BoredDior
    @BoredDior 15 дней назад +6

    Drake spiraled. He hated Kendrick so much he made the beef bloody when it was never suppose to get here

  • @JAWNDOEmusic
    @JAWNDOEmusic 13 дней назад +5

    HOT TAKE: this biggest beef EVER its not just nyc or east and west, its about the culture aka LYRICS vs POP RAP - every rap fan has a stake in this even if they dont like the artists but they and rap are WAY more popular/mainstream than they were for biggie v pac or nas v jay etc
    Kendrick was always gonna win, he's literally a PULITZER Prize winning writer (only like 3 musicians have won this award and no other rappers) then dropped 20plus mins of layered well executed diss tracks, he couldnt lose...his fanbase are fans of bars and older heads who like lyrics over 'melodic rap' - drake has no identity, he changes up every album but its all POP rap and represents a younger gen of fans despite them being the same age etc...

  • @Mattyp24
    @Mattyp24 16 дней назад +20

    I waited for this one! We share a similar understanding and love for Kendrick. Great video 👏👏

    • @makingmediamatter
      @makingmediamatter  16 дней назад +4

      Thank you, Kendrick is my all time favorite artist in any medium so I’m happy I got the chance to cover him!

  • @shiwardsdrac
    @shiwardsdrac 15 дней назад +6

    Thank you for giving your thoughts on this one. Quite a fresh take for sure

  • @ricardothehacker3200
    @ricardothehacker3200 15 дней назад +8

    Kendrick is smoking Drake on literally every level people even his diss tracks have potential to be timeless art. Drake still having ghost writers help him out… this video was great this why I love Kendrick is the realest rapper when it comes to what he’s actually saying.

  • @maka2697
    @maka2697 15 дней назад +6

    Yes ! Somebody that gets it
    This beef enforced his last album for me and gave him purpose to continue to put out music

    • @bigmistqke
      @bigmistqke 15 дней назад +2

      Exactly. It's like he said to himself: there is still work to do.

  • @farpumba
    @farpumba 15 дней назад +15

    Drake is a rapper?

  • @jmorales8742
    @jmorales8742 15 дней назад +4

    Kendrick’s music videos are so astonishing

  • @santogrial2740
    @santogrial2740 15 дней назад +7

    I dont really comment on vids but damn...you went really deep. I really like your angles and how you addressed them. Keep this up plssss

  • @Bloodhound-wu3up
    @Bloodhound-wu3up 14 дней назад +8

    Your voice is nice to listen to

  • @ohsweetpotato
    @ohsweetpotato 15 дней назад +3

    this is an insane analysis. thank you for putting the time and effort into analyzing “euphoria”, bringing really fresh perspectives i cant help but feel a deeper connection to the work after seeing kendricks dual nature (righteousness vs vindictiveness) reflected throughout the song. it’s awesome to read the lyrics as a continuation of mr morale - kendrick truly pouring out his soul into his craft, even for a “diss track”😂.

  • @jamesandrews3535
    @jamesandrews3535 8 дней назад +3

    Definitely worth considering the fact that while these points are points other rappers have made and kendrick is using those points with incredible efficiency pointing them directly at Drakes soul, he does say it's "what the culture is feeling". He knows he's not talking for just himself.

  • @latoya15
    @latoya15 15 дней назад +6

    I enjoyed this video! Very great breakdown and you have a pleasant voice when explaining this whole diss tracks. Thank you 🙏🏽

  • @KalQlus
    @KalQlus 15 дней назад +4

    Enjoyed your essay. I appreciate this type of content. Thank you for your efforts and analysis!! ❤❤❤

  • @etzahi16
    @etzahi16 11 дней назад +3

    Loved your video, it made me go back and enjoy Euphoria even more than the first couple of listens and you did add more to the conversation than what is already out there ❤

  • @joao1223
    @joao1223 15 дней назад +6

    i really liked this video and the way you listen and analyse hip hop. can't wait for more videos like this one

  • @NevirSurrender
    @NevirSurrender 8 дней назад +2

    This was such an amazing analysis video, subscribed 🔥

  • @riahfilmx
    @riahfilmx 15 дней назад +3

    Ahhhh i love this analysis! You always put out such gems !! 💗💗

  • @avieira611
    @avieira611 15 дней назад +11

    Well crafted essay. Good work 👍

  • @adekunlerichard1655
    @adekunlerichard1655 23 часа назад +1

    By far the best analysis on RUclips. Well done 👍🏾

  • @MrZakXero
    @MrZakXero 13 дней назад +4

    Really great video and examination

  • @averyjacob5476
    @averyjacob5476 15 дней назад +2

    Thank you for your dissertation! Such a thorough and thoughtful analysis. Great work!

  • @OchoSaVage
    @OchoSaVage 15 дней назад +4

    This is my first time watching one of your videos the way you break down the material is impressive I like your style you just earned a new sub

  • @xjtsx
    @xjtsx 15 дней назад +2

    Love your writing, truly enjoyed the video!

  • @ereristark425
    @ereristark425 15 дней назад +9

    This was a really good analysis! Subbed

  • @mf_dva
    @mf_dva 15 дней назад +5

    Drake is always afraid to just rap against rappers that could beat him and tries to win by mud slinging. Kendrick has only ever dissed Drake before now by flexing his status as a better, more respected rapper. Drake mentioned Whitney on Push Ups and Kendrick dropped two diss tracks telling Drake to just keep it Hip Hop and there wouldn't be any problems. Drake didn't listen and here we are.

    • @Soosss
      @Soosss 15 дней назад +1

      Exactly. Bro made it personal and got nuked as a result, his own fault.

  • @lemueltimbreza
    @lemueltimbreza 6 дней назад +1

    I watched your video on the iron claw as I’ve just recently watched the film and now this. I appreciate your attention to detail and you have a talent for storytelling! Looking forward to more videos!

  • @TonyP-zw4ko
    @TonyP-zw4ko 15 дней назад +6

    Good video great breakdown. Great seeing Kendrick still making an impact on newer audiences from when he first started almost 15 years ago

  • @michael2026
    @michael2026 14 дней назад +2

    Wow this was put together very well awesome work

  • @hp05123
    @hp05123 15 дней назад +2

    You did a fantastic job! Thank you!

  • @thuhuong8838
    @thuhuong8838 15 дней назад +2

    Hey girl, really like this video so far. I hope that when the beef is over, and maybe the aftermath of it, you can release a 1 hour video about this diss ? Long form is good, I want an essay video

  • @skylerbing927
    @skylerbing927 16 дней назад +13

    Was sad to hear the podcast got pushed, but this more than makes up for it

  • @QFilms-tj9fh
    @QFilms-tj9fh 15 дней назад +5

    Dope perspective!

  • @blackbow157
    @blackbow157 15 дней назад +3

    Thanks for making euphoria an even better song for me🐐
    Great analysis👍

  • @EvonneLindiwe
    @EvonneLindiwe 4 часа назад +1

    Outstanding Essay ✨🙌🏿

  • @KatlegoMasego
    @KatlegoMasego 15 дней назад +2

    Thank you for the upload. Subscribed.

  • @jbbaladad95
    @jbbaladad95 15 дней назад +2

    So well thought out!

  • @amwayward7556
    @amwayward7556 9 дней назад +2

    Incredible perpective, very wholesome. Thanks! 6:16 is prolly my best sounding warning/bait for fam matters. Gotta toke one before for sure! What standsout from other videos, is your pick of Bars which resonated too !

  • @connorblack2035
    @connorblack2035 День назад

    You won the beef breakdowns videos. I appreciate how you related these tracks to Kendrick’s art in general. Genuinely enjoy your videos. Thanks.

  • @abrom004
    @abrom004 14 дней назад +3

    Loved the way you broke down Kendrick's career leading up to euphoria. I thoroughly enjoyed it. Keep going up sis! 🚀

  • @NotherButter
    @NotherButter 16 дней назад +4

    This video is great! I hope this blows up

  • @trenchkeithcrack3dth3cod32
    @trenchkeithcrack3dth3cod32 15 дней назад +3

    Very well explained 👏🏽 👏🏽👏🏽

  • @classica1fungus
    @classica1fungus 14 дней назад +1

    Great essay loved it

  • @jimmy4450
    @jimmy4450 15 дней назад +1

    Thank u as well. Can’t wait for new material.

  • @charwee9126
    @charwee9126 5 дней назад +2

    loved this! i'll be coming back for any future content :)

  • @finalbreath15
    @finalbreath15 15 дней назад +2

    This is a great video!

  • @iDealaeDi
    @iDealaeDi 10 дней назад +1

    clap clap. i h8 that ‘gawwwwwd have to go to warrr’ part; but i like your awareness you have of it enough to break it down as you did. new fan!

  • @ember3117
    @ember3117 День назад

    This was a really good video. I like the way you write

  • @Champ1up
    @Champ1up 5 дней назад +2

    Excellent video

  • @williamhusbands9521
    @williamhusbands9521 15 дней назад +2

    I really enjoyed this perspective

  • @trucefive
    @trucefive 3 дня назад

    I really really love this analysis....😍😍😍😍

  • @lorddpablo9651
    @lorddpablo9651 15 дней назад +1

    You did a great job 💯

  • @tribopower
    @tribopower 5 дней назад +3

    Kendrick even said it directly, in the last line of meet the grahams "Fuck a rap battle, this a long life battle with yourself", Drake is clearly not smart but even him understood this line directly at him and how tough his fuckboy life is gonna become...

  • @MasterIceyy
    @MasterIceyy 6 дней назад +3

    I think to some degree Kendrick needed to get this off his chest, like the story of Mr. Morale wouldn't be complete if he didn't go after Drake, this has been bubbling for 10 years now, it wouldn't surprise me if Kendrick felt like he couldn't really mature or move forward without finally burying this resentment he's carried for Drake for 10+ years

  • @ChillMonger
    @ChillMonger 13 дней назад +2

    I'm laughing inside because of how Not Like Us is minutes from release while you epilogue.

  • @daruckus85
    @daruckus85 15 дней назад +3

    For me Kendrick's artistry is unmatched in hip-hop. He has surpassed Nas as my GOAT. He hasn't released as many albums as Drake or other artists but he's extremely consistent, even on his features. Damn near flawless.

  • @where_is_sauce
    @where_is_sauce 4 дня назад +3

    I think that one thing that fueled Kendrick's hate even more, is that Mr morale could clearly help drake too, and Kendrick knows that. Instead of going for the cultural vulture angle and referencing tpab, Kendrick keeps referencing mr morale, almost begging drake to hear it, but drake decided to ignore it and it was one of the reasons not like us, the victory lap, exists now. Kendrick clearly offer his hand, but when drake denied and tried to bring him down, kdot didn't pull any punches

  • @gregorystokes3294
    @gregorystokes3294 15 дней назад +2

    The world needs to hear this

  • @Nick77ab2
    @Nick77ab2 6 дней назад +1

    I was brought back to AP literature, i took it in 2017, when listening to this. Great job. Lovely voice. ❤ Hope the move goes well.

  • @rodlo1804
    @rodlo1804 День назад

    This is very well done… congratulations

  • @mondrian5620
    @mondrian5620 15 дней назад +2

    Awesome analysis and you’re really pretty!

  • @xCreativeThoughtsx
    @xCreativeThoughtsx 15 дней назад

    Great job. I’m very impressed

  • @thabangmotea6025
    @thabangmotea6025 День назад

    Do more hip hop break downs...your perspective is fabulous

  • @flowersoldier730
    @flowersoldier730 15 дней назад +1

    Good essay. I subscribed…I’m off to listen to euphoria again 🤷‍♂️

  • @esmooth919
    @esmooth919 14 дней назад +1

    I'm only 7 minutes into this video, and this feels like one hell of a dissertation! I tip my hat to you

  • @zero-rh8nt
    @zero-rh8nt 15 дней назад +2

    great video

  • @kagisokorae
    @kagisokorae 15 дней назад

    Amazing video and channel!

  • @gabehc8689
    @gabehc8689 10 дней назад +3

    The crazy thing is drake literally calls back to mother I which is a song in which Kendrick literally talks about why Whitney left

    • @gabehc8689
      @gabehc8689 10 дней назад +1

      Kendrick has never hidden his imperfections he’s very open and honest

  • @circle11111
    @circle11111 15 дней назад +1

    Awesome video