IPMA: Importance-Performance Map Analysis

The importance-performance map analysis (IPMA) -- also called importance-performance matrix, impact-performance map, or priority map analysis -- is a useful analysis approach in PLS-SEM that extends the results of the estimated path coefficient (importance) by adding a dimension that considers the average values of the latent variable scores (performance). More precisely, the IPMA contrasts the unstandardized total effects (importance) in the structural and the average values of the latent variable scores on a scale from 0 to 100 (performance) in a graphical representation. The resulting importance-performance map permits the identification of determinants with a relatively high importance and relatively low performance. These become major and high priority improvement areas with the goal to in turn increase the performance of the selected key target construct in the PLS path model. The IPMA facilitates more elaborated interpretations of PLS-SEM results. More information and literature with application examples: www.smartpls.c...
The IPMA is implemented in the software SmartPLS 3: www.smartpls.com
Learn more about the IPMA:
Hair, J. F., Sarstedt, M., Ringle, C. M., and Gudergan, S. P. (2018). Advanced Issues in Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oaks, CA: Sage. www.pls-sem.com
Ringle, C. M. and Sarstedt, M. (2016). Gain More Insight from Your PLS-SEM Results: The Importance-Performance Map Analysis. Industrial Management & Data Systems, 116(9), 1865-1986.
www.emeraldinsi...
Example of an IPMA application:
Schloderer, M. P., Sarstedt, M., and Ringle, C. M. (2014). The Relevance of Reputation in the Nonprofit Sector: The Moderating Effect of Socio-Demographic Characteristics. International Journal of Nonprofit and Voluntary Sector Marketing, 19(2), 110-126. onlinelibrary.w...

[@DrTomaszSzopinski]

I want to express my gratitude for your comprehensive tutorials. You can convey the essence of the issue in a very short time. Could you show how to perform the importance performance map analysis when we also have moderating variables?

[@user-cy2on3gc3k]

Thank you for the presentation, but I can not hear it because the volume is low!

[@smartpls5336]

Sound should be available.

[@mohammadalghababsheh2064]

Hello everyone, does anyone please know how to test three-way interactions effect using SmartPls 3?

[@karugabarugaimukamu8887]

Hello. How do you draw delimitation lines in the IPMA map?

[@smartpls5336]

Just draw them manually into you final IPMA figure. The represent the average importance (vertical line) and performance (horizontal line) of the constructs in the IPMA.

[@NinhNguyen-hk5nk]

Cannot hear this

[@smartpls5336]

Hmmh, the audio should work.