IPMA Demo: Running the Importance-Performance Map Analysis in SmartPLS 3

The IPMA is a useful analysis approach in PLS-SEM that extends the standard results reporting of estimated path coefficients (importance) by adding a dimension that considers the average values of the latent variable scores (performance). Thereby, the IPMA facilitates more elaborated interpretations of PLS-SEM results. This video shows how to run the IPMA in SmartPLS 3. More information and literature with application examples: www.smartpls.com/documentatio...
The IPMA is implemented in the software SmartPLS 3: www.smartpls.com
Learn more about the IPMA:
Hair, J. F., Sarstedt, M., Ringle, C. M., and Gudergan, S. P. (2018). Advanced Issues in Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oaks, CA: Sage. www.pls-sem.com
Ringle, C. M. and Sarstedt, M. (2016). Gain More Insight from Your PLS-SEM Results: The Importance-Performance Map Analysis. Industrial Management & Data Systems, 116(9), 1865-1886.
www.emeraldinsight.com/doi/ful...
Example of an IPMA application:
Schloderer, M. P., Sarstedt, M., and Ringle, C. M. (2014). The Relevance of Reputation in the Nonprofit Sector: The Moderating Effect of Socio-Demographic Characteristics. International Journal of Nonprofit and Voluntary Sector Marketing, 19(2), 110-126. onlinelibrary.wiley.com/doi/10...

[@miapisandeh]

Thank you so much for this helpful video

[@mahmudinas5574]

Thanks so much for the great tutorial.

[@abid8078]

Thank you for this helpful video tutorial

[@rupamkonar]

Thank you for all the great tutorial. Will you be kind enough to make a video on SRMR analysis? Thank you so much.

[@aasafeer84]

Nice video, Can we perform IPMA if there are three DV? If yes, please guide. Thank you

[@smartpls5336]

Yes, you need to run it for each target construct separately.

[@kylebui1530]

Nice video. I have learnt nothing from this video.

[@smartpls5336]

Sorry for this. Maybe you find the book on PLS-SEM using SmartPLSmore useful: www.smartpls.com/documentation/getting-started/pls-sem-book
Or the book on the advanced PLS-SEM topics using SmartPLS: www.smartpls.com/documentation/getting-started/book-on-advanced-pls-sem-issues
If you like to visit a paid course on PLS-SEM using SmartPLS, please check these opportunities: www.smartpls.com/courses