Right now, Kajabi is offering a free 30-day trial to start your business if you go to kajabi.com/modernmba 0:00 Laws of Nightlife 1:39 Sponsor Break (Kajabi) 3:25 Principles of Promotion 12:51 Designed for Scale 23:27 Clubs Over Tables Eric Boss: instagram.com/ericbosschicago/ Jay Birt: instagram.com/Kidj8y/ Derik Epling: instagram.com/Mr360amn/ Thank you to William Sumner Noël for making this episode possible. If you're looking to go out in Chicago: instagram.com/Noeltookit
@@GersbermsIt basically is. So many dudes with money have no women skills and these are mostly the type of women that just go for material things and image. It’s exactly what each side thinks they really want unless they eventually grow up.
I don’t particularly like nightclubs at all, but your video made me better appreciate THE HUSTLE. Now, the last guy, ERIC…he’s not just a “promoter”….that guy throws a PARTY anywhere and he puts on an entire show…”The Greatest Show on Earth” style Hate nightlife and nightclubs, but I respect their hustle more now…
I love that I feel like I’m watching a National Geographic documentary with this. Haven’t been to a club in 15 years but it’s awesome seeing what really happened back then.
The professionalism from these promoters surprised me, but it really shouldn’t have. I’m sure the scummy ones get weeded out fast, while the ones who take it seriously make good money for years
uh this is a JOB, not his backyard or bedroom. he is at WORK inside of the club, to expect him to party along with the guests makes no sense. his job is not to party, it is to setup and setup and setup and keep the income rolling.
that's like saying people who go to work, go to work. he is WORKING at these venues to ensure money keeps rolling in. you expected him to partake in these activities? this is not free time
I actually LOVE this format. Seeing multiple different people and the ways that they work and accomplish the goals required by the industry in their own ways is so illuminating, and I really hope we get to see and meet more people this way. And kudos to everyone featured on their hard work and their future successes. :-)
@Alphabet7 you have to be in shape and then just walk up to the club and ask the security guys if they are hiring bouncers. Former bouncer here, i highly recommend doing it for the experiences but the pay isnt that great unless you move up to being the door guy
@@ericbosschicagoi have friends in chicago, after seeing how much hardwork and love you put into these you've earned my respect. When i come to visit Chicago we'll definitely come to one of your parties if you'll have us ❤
@@yeskaitlyn8029 i went to clubs for a couple years and never had even 0.000000001% fun. I just hated everything about it but was under the delusion it was networking or a way to possibly meet somebody or w/e and nothing like that ever happened.
Same. I can never see myself enjoying in a club. Eric's passion for showing joy does seems fun though but the over sexualizing turns me off a bit. It seems desperate and cheap.
What I was impressed with Eric's party was that the partygoers do not look like traditionally club going people. Their race and profiles seem to be out of normal crowds attracted to clubs, and his events expands the horizons for the people themselves and the club expands the clientele on behalf of the industry. Eric is really doing a phenomenal job, from what's shown in the video.
TYSM‼️Yes, many of my attendees are not regular club-goers, they’re there supporting the dj’s. Everyone is welcome & invited, I just want everyone to experience the party 🙏
I think they look exactly like the people that traditionally go to clubs are attracted to parties like this. Do you think this guy is successful because his guest list is filled with people that aren’t going to show up ?
I completely agree. Eric has it figured out. Honestly, it's a goal I think everyone in their life should strive to accomplish, find a passion and share that with a community you care about. It's extremely authentic to internalize the goal because it makes your intentions genuine and people naturally follow that. Externalized goals require validation which requires you to become something you aren't. The demographic he targets I don't think he views as just an underserved market ready to be groomed, but a part of a community that needs to have experiences like this and the places to do it. @ericbosschicago, big ups for what you're doing for your community. I think if you could do this successfully for free you would, but we don't live in a world like that. If you aren't already familiar with the concept of third places I recommend you look into it. I think you may find a deeper meaning behind what you're doing besides just running a business. You've inspired me to be the Eric in my city's infant nightlife scene and maybe even a different way to carry myself at festivals and other live music events. Seriously a perspective I needed to see right now.
The 4th grade teacher promoter either has a speech impairment or he is trying to talk with "flex/drip(Whatever the Genz term is)", No judgment here, I do the same. I recently go to strip clubs and I talk like my normal self to the dancer. Didn't need to speak like I was cool, I can be myself.
@ModernMBA Great video and awesome experience my guy. Glad you were able to see our world behind the scenes. Really appreciate working with you, thanks for everything! See you in May!
@@sammitraTYSM! What’s left out is that I book a lot of young dj’s and manage them to bring in ppl to help fill the party which gives them experience and lands them other gigs in the scene as well. Also my 2 assistants kya and jazz are just as important as me, entertaining everyone when I’m not. My goal is to interact with every single person that walks through our doors. It’s not just a job, it’s my passion, my life. Along with emphasizing that mental health is first. Balance. The nightlife industry is not for everyone!
@@ericbosschicago Mad props man. I do cocktail events in NYC would love to collab but really just wanna say how you were talking about giving people a good experience is exactly why I started as well. As a bartender I've always loved peoples' curiosity and fascination with cocktails and in private events I always look to feed peoples' imagination and give them the attention they don't usually get in a typical bar. much love from NYC ❤
Bottle service is a scam. The clubs send girls out to other bars to lure men into coming to their club and buying bottles. Each and every $300 bottle of grey goose has the girl earning a commission. Meanwhile the poor simp thinks he has a chance 😂
Loved this format! It’s not theoretical breakdowns and spreadsheets which is great on its own but this is on the ground and gives real perspective. And draws parallels to other businesses which is genius. This channel is doing the work for real! Would be interesting to look at the macro of nightlife as a business as the newer generation is reportedly not going out as much.
This is so similar to seeding a game server. People want to go where other people are present. Seeding is where you and your buddies hop on a server and just play together, eventually randoms begin joining and the server gets filled organically.
Sounds like a shit amount of work for not really that much money. If you would really count all the hours spend, the hourly wage is not that attractive, not is it really scalable
Wow what an insane amount of effort... seems exhausting to do that every night. Can't believe that second guy manages to do it while also being a school teacher. Major props to Eric too, super cool the atmosphere he cultivates.
2nd guy and his friend are probably selling drugs on the side to these women after a relationship has been established and after they have entered their network. That's where the real money is, it's very lucrative....that's why they work so hard. The amicable teacher can be the pleasant 'front'. The friend on the phone ( maybe several friends) in the 'back' sort out the real deals $$ in the DMs. These women think they're getting a great deal, drinks for free...but they are potentially open to being just as big of 'marks' as the men paying for the tables.
@@PaintballHazard You are right, lets be real, there is a chance. Either if he does it or not, he still makes good money, 800-1200, lets say 1000x3 he gets 12.000$ each month working 3 days overnight. if we consider night that he dont have luck lets say 10.000 each month, its 120.000 each year. Either he sell or not, he doesnt need it, he already make good money. Having a job as teacher and getting 12k monthly as side income is something that if i would be Jay i wouldnt risk selling drugs.
Very interesting. I used to be a night club promoter in Scotland and it worked a bit differently. We were part of the underground techno / drum and bass scene, so it wasn't so much about being glamerous, but it was about putting on a great night and creating the right vibe (much closer to what Eric was doing in the 3rd segment, but without the Sushi). We would have exclusive use of the club, and would keep all of the door receipts (and had to staff the door ourselves). The club would provide the bouncers (numbers based on our expected attendance) and the sound system (again we could choose if we wanted a 5k, 10k etc based on our needs), both of which we would pay for. We would book DJs and pay for their fees, travel and accomodation, provide decor and bring our network of friends, many of whom would help us out with promotion, flyering, postering, manning the front door etc and so wouldn't pay. We would keep all door receipts, and a % of the bar take over a minimum (basically they take enough to cover their costs, and then split the profit). The better we got at creating fun nights the more famous we became, and eventually we had top DJ's from London asking if they could come and play at our night, as they had heard how much of a great night it was, so they would typically waive their fee and come on an expences only basis, so we would arrange accomodation and travel. This meant we were able to get much more expensive and famous DJs than we could reasonably afford on our budget, which again helped our reputation. We also got great press in local papers and even titles like Mix Mag, which again helped the brand. The more we spent on making the night fun and giving to the crowd, the more we got back in future events which was a very virtuous cycle.
Yeah what was the club night called? I'm also from Scotland and know both the Edinburgh and Glasgow rave scene well. I'm so happy you can avoid clubs like they were showing in this video - nothing about how many women you bring in, just how good the tunes are
Yeah this is how I remember it as a student in Aberdeen. Men and women paid the same entry fee. You'd just hear through word of mouth which club had the best nights and go. None of this promoter business. I was shocked on my first trip to America as a 21 year old girl and not having to pay a dime to get into any club, even with big celebrities performing! Now I know why haha, I was the product.
Love this video! Three different promoters, 3 different marketing strategies! Derik - selling exclusivity within the nightclub's prime real estate / traditional word of mouth branding/venue aimed at younger crowd between the ages of 21 - 26 Jay - 2-person team leveraging technology for scalability & hospitable hosting / bringing in as many guests he can for scale / letting the club's reputation do the branding with known local DJ & headliner artist Eric - bringing young professionals & older demographic to relive the party days / using props to create a fun atmosphere to liven up the crowd / bringing consistent businesses to the venue that would otherwise close on a typical weeknight
Perfected in OG Las Vegas casinos. Known as shills, like Sharon Stones character in Casino, they drive up sales on table games, bars, clubs and restaurants
Eric is exactly what I would do. This way when other people walk in it feels like an authentic party with authentic people. Those are the best parties.
The way these parties are organized is so bizarre to me. I am located in Berlin (Germany) and have gone out to Techno Clubs for almost 12 years. We don't have anything like promoters, tables, preferential treatment for women... stuff like that. Everybody is the same in front of the door. At least at the most famous and best clubs - only the shady places do these tactics.
@@ruinerblodsinn6648 Raves are built different and its a totally different context and target. In my country promoters are not profesionals really, they are just people who likes party and then business owners talks to them and they end up in a deal like, bring a table and we give u a bottle for free per table. 90% of party promoters are college soul party hosts.
I’ve watched nearly the entire Modern MBA catalogue, and this might just be the best video yet. Interesting topic, interesting angle-almost journalistic in nature. I’d love to see more deep-dive content like this!
I really love this particular episode because the industry isn't as transparent as others. Please make more similar videos about industries that operate and exist right under our noses!!
I haven’t been in a night club in like 15 years but it’s so cool to learn more about how they operate. I always assumed they were sketchy and manipulative. But now I seeing that last promoter Derrick just trying to bring the party and help people have fun on a Wednesday night, I can tell it’s hard work and he takes pride in it.
Thank you! What we do is different. I’m actually curating, coordinating operations, and hosting the party. I strive to make each one of my concepts an experience.
@@aarons8711 so you are the maturity of my 2 and 3 year old daughters. why not bring a bubble gun to work and while out stopping at the bank or post office while you are at it since its so fun.,
The night club system in Mexico is just like in Chicago and, in my opinion, it sucks being a man. You literally can have much more fun with 6 friends drinking beers in your front yard than going clubbing, potentially getting into fights, spending a weeks' worth of salary and either getting boring one night stands with high risk of STD transmission or just getting ignored in favor of other guys who are willing to spend more for a girl
Wow Eric’s parties really redefine what i thought clubbing could be. That got really knows what he’s doing and i respect that. He saw the limitations of the conventional way of promoting and really seems to have broken through that i would definitely go to one of his parties if i was in Chicago.
I used to be a dj and some promoters were even clever enough to ask the ladies what their favourite songs are and he then asked me to play them at specific times. Little gestures like that can go a long way, especially when a night is tough and there aren't as many guests or it gets super warm inside because the AC is broken or whatever reason. In the end it is the tough nights, that define the promoter's skill (and also the dj's skill)
Not at all, you can have a great time without hooking up with anybody if there is good vibes and music. Its just sexually deprived degenerates who cant have fun without a woman boosting their ego. That being said attraction is still a big part of clubbing. @@badyoutuber1986
This video proves to me personally why this is the worst way for someone like me to pick up women. Great insights in this video, well researched and presented, thanks 👍
Among all the promoters, I think Eric gives the best club experience for everyone since his parties are inclusive and nonjudgmental. Anyone can have fun and have a great night out without being discriminated against based on appearance or income.
Nightclubs cant make enough money with my friends….we used to always drink a lot in out place before hitting the club. Pay the cover and thats it. One drink is the most we would order.
Imo, you need a certain percentage of people there who are just trying to genuinely party at the club, spenders or not. Doesn't matter how stacked the tables are if the dance floor is fucking sead.
Let me save you 34 minutes of your life. A. Guys are attracted to pretty girls. B. Girls are attracted to guys with money. The formula follows: populate your club with A, and you will see more of B. Or, populate your club with B, and you will see more of A. There will be a written test following this lesson.
As a normal guy (nor famous nor rich) and someone who has a lot of friends who are girls and experienced a really in depth display of the power of promoters and girls in clubs (when I was in Italy must a preface) Eric was really a fresh of breath air and what I wish all clubs would be like. Maybe that's cause I'm a guy and more or less I'm powerless in clubs, but I really appreciate what Eric has created and I adore it. I also respect the promoters in this video because although they are playing a game with clubs, they're keeping their girls safe and that's respectable. But Eric man, I love it
TYSM‼️I really appreciate it too. My party last night was an example of an entire place having the time of their lives from beginning to end. The vibes, energy, conversations, dancing, interactions, everything. And you really have to be there to feel it, since it’s unmatched because of every little detail, me circling the room like a mad circus clown lol, my assistants, and every psychological component we integrate. Greatly appreciate the kind words❣️🙏
People like Jay are a contributing factor as to why the actual dating scene is so dire. Like, it’s bad enough with normal shitty people you encounter, but then you have this guy literally catfishing women with his “Guy in a chair” doing all the leg work to get them to the club under false pretenses. Then that one group of girls gets extra swindled by still having to pay the cover charge after being sold on it being free. And for what? $5 per head? Pure sociopath behavior. 😂
Weird. The viewcount for this video is significantly lower than other videos. This video didnt pop up in my subscriptions at all and I had to search for it. The algorithm does not like something here for sure. Great video as always. Super informative to learn about these hidden in plain sight industries.
He should have followed people Chicago, Vegas, NYC, LA, Miami, and London, Dubai for international. That would present a better representation of what it's like. In this video it's most Chicago natives who are coming into these clubs. But in other, more tourist centric cities, you have to somewhat change up your approach and the competition is bigger. The need to attract whales is bigger. I saw one video talking about promoters in Vegas catering to whales who spend $10-100k easy but these promoters have to find women and whatever the whale wants including drugs and sex workers (if the women are not on board). The hotels and clubs are often in on it as well. Search atmosphere models and you should see videos about it
If you have to stand in line to party, it's not a party. Maybe I'm a looser but i prefer to stay in and study,make money or watch a movie rather than squeeze my self into a box with loud music and drunk morons 🤷..
Yeah I was wondering if he is ever concerned about the 2 jobs spilling over. Like I don’t have a problem but I wonder if some his student’s parents find out and think it’s scummy or something and makes an issue. He probably has to make extra sure he doesn’t slip up in a devious way at the night job
At my age the club scene is kind of a thing of the past, but definitely gotta respect the hustle these dudes have. I will say it would be interesting to see how a female promoter operates vs. the guys featured in the video. Seems like the strategy would have to be different in some ways which would be interesting to see.
This is so humbling as a girl, I went to mami with my friends and I was the only one not let in the club. It was so humiliating, we came from Chicago all the way down for my friend’s 21st birthday. Safe to say I was never invited out again 😢
What did your friends do? As someone who now lives in Chicago who also knows Miami well it’s not surprising it was Miami but definitely odd they wouldn’t let you in at all or your friends wouldn’t stick up for you? Mind sharing the details of what happened?
@@adeptsaxophonist all Latinas and I’m a dark skin black girl. It’s crazy bc I’m also an exotic dancer… I get hired at hard clubs to get into. So I know I’m beautiful, well just as beautiful as them.
Was this done ironically or for real? Not sure yet if I loved it or hated it. The idea of feeding the product (women) a bunch of alcohol to entice the customers (men) to pay inflated table or bottle prices feels a bit sleazy. I guess in the end, everybody gets what they want. Women drink, dance, get attention for free, men feel like they are finding a mate without needing to be vulnerable, show emotion, or be interesting, & the clubs make $$$
I watch every video but I found this video especially fascinating. Ironically I'm not much of a clubber. It feels like a rich man's game and I'm far from rich. But the logistics of it, how much work goes into making it an memorable experience is really cool to see. I like bars and I like getting to know the staff and i don't live in a major city, so this was an interesting step up. I planned a friend's birthday and wound up doing similar work to a promoter (for a party of like 7-8 lol), and that was a task. Can't even imagine trying to fill an entire nightclub in a major city, I don't have the social battery for that lol. That Eric guy is a genius imo lol I wanna go to one of his parties.
Having worked a bit in this industry I didn’t have high expectations of this video, but Once again I am so impressed by the thoughtful depth of Modern MBAs work. From thinking through what the actual hard work Derek and Jay are doing, what differentiates them from their competition, to seeing how Eric elevates the work to a real artfom, that he takes genuine pride in, is amazing. Thank you for this thoughtful and insightful analysis.
5:41 this is called astroturfing. There's a certain threshold where it appears people are having fun and others want to join in on that fun and once you cross over the threshold you can have an actual organic crowd as opposed to a paid crowd. It's the same that goes into the hype of like Taylor Swift for instance where you get a lot of bots to generate a lot of oh my God is Taylor Swift and it's all fake people but eventually real people will see and say I want to be part of that and then you can get rid of the fake people and then it's all real people. Basically everything is not what it seems.
I’m confused what you’re saying but I’m interested you’re saying there’s a threshold where it looks like people are having fun and others want to join in and once they cross over the threshold they can have an organic crowd. Can you explain that to me because it sounds kind of contradicting or maybe I’m reading it wrong
@@Cavscout101 ohhhh gotcha. Fake it till you make it! Thanks. I got sucked into this video because Ive always noticed how so many clubs operate on organized chaos
Whilst its obviously like this in Clubs around the world, it is insane to me how everything is maximized to the fullest for profit. Getting to know partying through illegal raves being thrown just for the sake of throwing a rave, the clubs in this video feel very sterile and profit oriented.
This was a great video. Reminds me of the book Very Important People by Ashley Mears who goes undercover in the NYC club scene to investigate the lives of promoters and how they operate.
WOMEN DO NOT GET PAID LESS THAN MEN IN THE SAME ROLLS UNLESS THEY DON'T WORK AS MANY HOURS OR HAVEN'T BEEN IN THE ROLL AS LONG AS THE MAN...TOU JUST LOST ME WITH THAT WOKE BULLSHIT!
This is AMAZING how is the algorithm not recommending this more. Eric (the last promotor) was like a conductor guiding an orchestra. It's like watching a nature documentary with humans!!
If we ever make contact with extra terrestrials, we need to show them this video. Makes short work about understanding the psychology of youth and the prowess of the house.
then on the other hand you have illegal raves, where everyone 'suspiciously' isnt drinking alcohol, yet is having way more fun in an intimate setting watching some artist play an all op-1 live set. Man I love paid entry events that are all about the music.
Man, this ended up being far more interesting and less sleazy than I was expecting lol. I’m 31 and a native Chicagoan and while I never really got into clubbing, Chicago’s nightlife and clubbing scene is as good and fun as the best of them. There’s so many different and dynamic offerings here in the city if you’re into the nightlife and you can have some crazy fun experiences if you know which clubs to go to. This inside look at the logistics of how these places are ran was fascinating. I will say that while I didn’t really care for the two guys or their clubs, the last one looked more vibrant, chill, fun and I really liked the hard work and dedication of the last promoter. That club feels more inclusive and sexy and thrilling, with a diverse mix of people and would be a little more up my alley, even though I don’t generally go to clubs. I may actually consider hitting that one up sometime on my off days. Overall, great work, MBA! This was one if your best yet and the cinematography used for the footage was impressive. I hope you got to experience even more of the Chi and enjoyed your time here. I’m looking forward to your next deep dive.
first 2 are where you spend money to impress & the people spending money are the ones who feel they need to do that, the last club is where you go to have fun in a fun environment - which, for me personally, is step 1 -- bc I am not spending >$1k in a night if I am not having fun first. I dont care who thinks I look cool or I got it lol
@@ericbosschicago this video was enough for me it be on the lookout for your parties. I am not about to make your job harder & be another one of the hundreds messaging you tho lol, ill look out for promos on your page.
as a techno event producer, Eric‘s approach resonates a lot, despite being almost a completely different vibe and crowd. Creating community like that is such a potent antidepressant. It’s so clear how much he values community!
I don’t party anymore, but I did a lot. This video reminded me why I disliked clubs almost from the beginning. It’s SO focused on alcohol, social status and the “meat market”. Give me a psytrance party or illegal rave any day of the week instead. Such different vibes. I’m also wondering: how do promotors for gay/lesbian clubs or venues work? Just invite hot people for free and the rest will come?
Chicago doesn't even need this. Chicago is the launching pad for House Music. All they have to do is book an old school house music DJ. just as they did 40 years ago.
Definitely takes a special, very extroverted type to maintain that level of hype and awareness all night. I can't imagine it, sounds way too exhausting.
such BS. All you need is a place where its all about the music. Great dj, great music and you have the beautiful woman coming anyway. but hey ive never been fond of these mainstream pretentious wannabe girls, standing at their table and think they are special, but Im also from Berlin where in nightclubs is a no phone policy and no such thing as VIP areas. No one needs that, but i see theres a market for it, at least in other places. Interesting to see how this business works tho
Right now, Kajabi is offering a free 30-day trial to start your business if you go to kajabi.com/modernmba
0:00 Laws of Nightlife
1:39 Sponsor Break (Kajabi)
3:25 Principles of Promotion
12:51 Designed for Scale
23:27 Clubs Over Tables
Eric Boss: instagram.com/ericbosschicago/
Jay Birt: instagram.com/Kidj8y/
Derik Epling: instagram.com/Mr360amn/
Thank you to William Sumner Noël for making this episode possible. If you're looking to go out in Chicago: instagram.com/Noeltookit
Excellent video
Hey, is the narrators name Jordan something I think I recognize him from another channel
⭐⭐⭐⭐⭐: Beautiful
The question I am curious about is:
What are the IQs of men who are customers of this?
The whole subsidizing women thing really gives new perspective to the saying "if the product is free, you are the product"
No joke, they're talking as if it's like throwing chum in the ocean to attract sharks.
@@GersbermsIt basically is. So many dudes with money have no women skills and these are mostly the type of women that just go for material things and image. It’s exactly what each side thinks they really want unless they eventually grow up.
I mean effectively....it's not a wrong statement.
It's so obvious what the product is. Alcohol is secondary (but a necessary part of the equation).
@@PaulMcCannWebBuilder not really tbh... most of my hookups were completely sober.
Im socially exhausted just watching this
I did club promotions in Atlanta for years. Awesome business! But be prepared for a LOT of shady characters & people trying to screw you out of money.
I'm a bouncer. Interesting in possibly being a promoter. Why did you quit the gig
The book Very Important People by Ashley Mears goes through this same topic, but in New York during the mid-2000s/ 2010s.
The Guy @the end is paying attention. The Strats today, he’s all about timing. Cool dude
17:02
His ass is not 22 🤣
"Right now, Eric is prepping the club representing his gang tattoos and murder marks."
😂😂😂
I don’t particularly like nightclubs at all, but your video made me better appreciate THE HUSTLE.
Now, the last guy, ERIC…he’s not just a “promoter”….that guy throws a PARTY anywhere and he puts on an entire show…”The Greatest Show on Earth” style
Hate nightlife and nightclubs, but I respect their hustle more now…
Basically a party you have to pay to be invited to .
I love that I feel like I’m watching a National Geographic documentary with this. Haven’t been to a club in 15 years but it’s awesome seeing what really happened back then.
Agree
lmao i was literally about to coment how much it feels like a nature documentary watchinv humans behave like this
Excellent video
@@brunojkobe this 😂
I read something one time about how going to clubs and bars is pretty much the most primal thing that goes on in first world countries today
Can’t wait for the wendover collab on the logistics of supply chain of girls to clubs lol
Lmaoooo
Only if private jets are involved.
@@mariusvancDubai basically
The Dms are what I want to see
LOL
these guys are professionals, but that guy who made the club popping in a Wednesday, that's an art.
You mean Thursday, with Eric?
It's most likely a college party with underage drinking lol
@@drippyd8131good college students over 18 should be legally able to drink and purchase
@@drippyd8131it’s not. I haven’t been to his events in a while, but these are legit clubs in Chicago that ID and the avg age is probably 25
@@drippyd8131most look like working adults to me
4th grade math teacher moonlighting as a club promoter is the exact type of lore I came here for lmao, I love it
Imagine the parent teacher conferences. "Didn't I see you clubbing last week?" "Mr. Derek what are you doing here?" 😂
@@Bl00dnFl4mes 😂😂
Dude was geekin too
@@brandinojam24 Thats why its a fourth grader
What does moonlighting mean?
The professionalism from these promoters surprised me, but it really shouldn’t have. I’m sure the scummy ones get weeded out fast, while the ones who take it seriously make good money for years
What would make you so sure about that?
I'd wager that most are scummy, and these are the exception.
uh this is a JOB, not his backyard or bedroom. he is at WORK inside of the club, to expect him to party along with the guests makes no sense. his job is not to party, it is to setup and setup and setup and keep the income rolling.
they usually own a percentage of the venue or multiple
These guys are scummy too. What makes you think otherwise?
@@raphaeldwain7834if you’re scummy, your business will never, ever last long
Thumbnail got me thinking it's a VICE video lol
Going to comment the same thing 😅😂
Same
The font for the subtitles are the same as well
God i miss old vice and viceland
Same
Jay is professional but Eric is a true craftsman
He is . He’s very good at what he does. He been doing it longer than anyone in Chicago.
that's like saying people who go to work, go to work. he is WORKING at these venues to ensure money keeps rolling in. you expected him to partake in these activities? this is not free time
Lies again? Spank Bang USD SGD
Jays not getting the respect & the club owner is making his job harder with small table area & uncooperative bouncers!
I thought it was Derek
Damn Modern MBA pulling out the disclaimer for this one
Was thinkin the same thing lol. Like damn this finna be real af.
Because there will be someone complaining about the content if there wasn't one.
I actually LOVE this format. Seeing multiple different people and the ways that they work and accomplish the goals required by the industry in their own ways is so illuminating, and I really hope we get to see and meet more people this way. And kudos to everyone featured on their hard work and their future successes. :-)
Totally agreed
It was nice having you brother, you are welcome in the chi anytime ☝🏻
Can I build your house in Melbourne in return to skip the line and green room?
I think I was most impressed by you my man, whatever the field, professionalism is respectable.
How do I get a job as a bouncer do you have any recommendations
@Alphabet7 you have to be in shape and then just walk up to the club and ask the security guys if they are hiring bouncers. Former bouncer here, i highly recommend doing it for the experiences but the pay isnt that great unless you move up to being the door guy
@@clintelliston9687 Ditto this... Just ask the dudes that work the venue.
33:47 (welcome)
Love to see Eric Boss getting his due. I’ve had the pleasure of DJing house and sushi a few times and the energy is always unmatched. He’s good people
TYSM brother! Been a minute! Greatly appreciate you and the work we’ve done together. Let me know if you ever want to run it back!
@@ericbosschicagoi have friends in chicago, after seeing how much hardwork and love you put into these you've earned my respect. When i come to visit Chicago we'll definitely come to one of your parties if you'll have us ❤
Just curious, what is stopping you from opening your own night club? @@ericbosschicago
@@zellazenith8797 greatly appreciate that! Where are you located?
@@ericbosschicagoYou look and sound natural at what you do. Your success is well earned and deserved!
The club scene is so far removed from what I like. Going to a club is sounds like an absolute nightmare...but this video is so fascinating.
it can be fun with friends
@@yeskaitlyn8029 i went to clubs for a couple years and never had even 0.000000001% fun. I just hated everything about it but was under the delusion it was networking or a way to possibly meet somebody or w/e and nothing like that ever happened.
Eric's parties sound great
Its half naked women that are fun and music
Same. I can never see myself enjoying in a club. Eric's passion for showing joy does seems fun though but the over sexualizing turns me off a bit. It seems desperate and cheap.
What I was impressed with Eric's party was that the partygoers do not look like traditionally club going people. Their race and profiles seem to be out of normal crowds attracted to clubs, and his events expands the horizons for the people themselves and the club expands the clientele on behalf of the industry. Eric is really doing a phenomenal job, from what's shown in the video.
Yeah Eric is the GOAT
TYSM‼️Yes, many of my attendees are not regular club-goers, they’re there supporting the dj’s. Everyone is welcome & invited, I just want everyone to experience the party 🙏
@@mkontentTYSFM❣️☺️
I think they look exactly like the people that traditionally go to clubs are attracted to parties like this. Do you think this guy is successful because his guest list is filled with people that aren’t going to show up ?
I completely agree. Eric has it figured out. Honestly, it's a goal I think everyone in their life should strive to accomplish, find a passion and share that with a community you care about. It's extremely authentic to internalize the goal because it makes your intentions genuine and people naturally follow that. Externalized goals require validation which requires you to become something you aren't. The demographic he targets I don't think he views as just an underserved market ready to be groomed, but a part of a community that needs to have experiences like this and the places to do it.
@ericbosschicago, big ups for what you're doing for your community. I think if you could do this successfully for free you would, but we don't live in a world like that. If you aren't already familiar with the concept of third places I recommend you look into it. I think you may find a deeper meaning behind what you're doing besides just running a business. You've inspired me to be the Eric in my city's infant nightlife scene and maybe even a different way to carry myself at festivals and other live music events. Seriously a perspective I needed to see right now.
The first two promoters are good but that last guy, wow what a professional.
🙏💓🙏
@@ericbosschicago oh shi its you!!
@@ericbosschicago you should make videos on how to get into this and some of your crazy stories. I fucking love that type of content
The 4th grade teacher promoter either has a speech impairment or he is trying to talk with "flex/drip(Whatever the Genz term is)", No judgment here, I do the same.
I recently go to strip clubs and I talk like my normal self to the dancer. Didn't need to speak like I was cool, I can be myself.
@ModernMBA Great video and awesome experience my guy. Glad you were able to see our world behind the scenes. Really appreciate working with you, thanks for everything! See you in May!
Ay yo, I'm super impressed with the hustle and the level of thought and involvement you put in. Props man!
@@sammitraTYSM! What’s left out is that I book a lot of young dj’s and manage them to bring in ppl to help fill the party which gives them experience and lands them other gigs in the scene as well. Also my 2 assistants kya and jazz are just as important as me, entertaining everyone when I’m not. My goal is to interact with every single person that walks through our doors. It’s not just a job, it’s my passion, my life. Along with emphasizing that mental health is first. Balance. The nightlife industry is not for everyone!
@@ericbosschicago Mad props man. I do cocktail events in NYC would love to collab but really just wanna say how you were talking about giving people a good experience is exactly why I started as well. As a bartender I've always loved peoples' curiosity and fascination with cocktails and in private events I always look to feed peoples' imagination and give them the attention they don't usually get in a typical bar. much love from NYC ❤
Sorry to blow up your phone just that little bit more, but I've gotta say, you are absolutely awesome! Hope you have a good one, man!
you are a legend. where is the club?@@ericbosschicago
Thanks for having me! Love working with you and plan on working with you in the future.
super admire your professionalism man
Is this you or your computer guy? :)
@@omersapir6781 best one yet
Good work bro I used to love throwing parties in HS and College
One of the most unique business case study. The quality is off charts.
Bottle service is a scam. The clubs send girls out to other bars to lure men into coming to their club and buying bottles. Each and every $300 bottle of grey goose has the girl earning a commission. Meanwhile the poor simp thinks he has a chance 😂
Is that really how much they want for a bottle lol? geez
@@johnmorrison7205bottle service is basically the bottle for 10 times the price and a bottle girl comes and gives it to you, it makes zero sense
Have no sympathy for simps they don’t deserve it
@@johnmorrison7205 Bottles can be $500 or more
Bottles are typically more than that and most guys planned ahead you’re right though only a dumb guy would buy a table for one girl
Loved this format! It’s not theoretical breakdowns and spreadsheets which is great on its own but this is on the ground and gives real perspective. And draws parallels to other businesses which is genius. This channel is doing the work for real!
Would be interesting to look at the macro of nightlife as a business as the newer generation is reportedly not going out as much.
This is so similar to seeding a game server. People want to go where other people are present. Seeding is where you and your buddies hop on a server and just play together, eventually randoms begin joining and the server gets filled organically.
Bless your heart
I love Erics model of business, morally and economically. It feels more genuine
Lol he uses the most sex to sell it 😂 it's no better than the others
Sounds like a shit amount of work for not really that much money. If you would really count all the hours spend, the hourly wage is not that attractive, not is it really scalable
The promoters also get access to lots of pussy. That's the main thing.
Wow what an insane amount of effort... seems exhausting to do that every night. Can't believe that second guy manages to do it while also being a school teacher. Major props to Eric too, super cool the atmosphere he cultivates.
2nd guy and his friend are probably selling drugs on the side to these women after a relationship has been established and after they have entered their network. That's where the real money is, it's very lucrative....that's why they work so hard. The amicable teacher can be the pleasant 'front'. The friend on the phone ( maybe several friends) in the 'back' sort out the real deals $$ in the DMs. These women think they're getting a great deal, drinks for free...but they are potentially open to being just as big of 'marks' as the men paying for the tables.
@localfox1000 Those are heavy accusations, do you actually know Jay?
@@PaintballHazard You are right, lets be real, there is a chance.
Either if he does it or not, he still makes good money, 800-1200, lets say 1000x3 he gets 12.000$ each month working 3 days overnight. if we consider night that he dont have luck lets say 10.000 each month, its 120.000 each year. Either he sell or not, he doesnt need it, he already make good money.
Having a job as teacher and getting 12k monthly as side income is something that if i would be Jay i wouldnt risk selling drugs.
@@localfox1000why specifically the second one?
Very interesting. I used to be a night club promoter in Scotland and it worked a bit differently. We were part of the underground techno / drum and bass scene, so it wasn't so much about being glamerous, but it was about putting on a great night and creating the right vibe (much closer to what Eric was doing in the 3rd segment, but without the Sushi).
We would have exclusive use of the club, and would keep all of the door receipts (and had to staff the door ourselves). The club would provide the bouncers (numbers based on our expected attendance) and the sound system (again we could choose if we wanted a 5k, 10k etc based on our needs), both of which we would pay for. We would book DJs and pay for their fees, travel and accomodation, provide decor and bring our network of friends, many of whom would help us out with promotion, flyering, postering, manning the front door etc and so wouldn't pay.
We would keep all door receipts, and a % of the bar take over a minimum (basically they take enough to cover their costs, and then split the profit).
The better we got at creating fun nights the more famous we became, and eventually we had top DJ's from London asking if they could come and play at our night, as they had heard how much of a great night it was, so they would typically waive their fee and come on an expences only basis, so we would arrange accomodation and travel. This meant we were able to get much more expensive and famous DJs than we could reasonably afford on our budget, which again helped our reputation. We also got great press in local papers and even titles like Mix Mag, which again helped the brand. The more we spent on making the night fun and giving to the crowd, the more we got back in future events which was a very virtuous cycle.
Thanks for the insightful information! So can you tell us, what stopped you from doing this?
What was ur club night called? I’m a promoter in Aberdeen
Yeah what was the club night called? I'm also from Scotland and know both the Edinburgh and Glasgow rave scene well. I'm so happy you can avoid clubs like they were showing in this video - nothing about how many women you bring in, just how good the tunes are
Hi mate im also in Scotland, active in the techno scene and wouldn’t mind networking with you. Where can I reach you?
Yeah this is how I remember it as a student in Aberdeen. Men and women paid the same entry fee. You'd just hear through word of mouth which club had the best nights and go. None of this promoter business. I was shocked on my first trip to America as a 21 year old girl and not having to pay a dime to get into any club, even with big celebrities performing! Now I know why haha, I was the product.
Love this video! Three different promoters, 3 different marketing strategies!
Derik - selling exclusivity within the nightclub's prime real estate / traditional word of mouth branding/venue aimed at younger crowd between the ages of 21 - 26
Jay - 2-person team leveraging technology for scalability & hospitable hosting / bringing in as many guests he can for scale / letting the club's reputation do the branding with known local DJ & headliner artist
Eric - bringing young professionals & older demographic to relive the party days / using props to create a fun atmosphere to liven up the crowd / bringing consistent businesses to the venue that would otherwise close on a typical weeknight
Some clubs do have paid models to make guys buy the most expensive bottles.
Perfected in OG Las Vegas casinos. Known as shills, like Sharon Stones character in Casino, they drive up sales on table games, bars, clubs and restaurants
"some"...? Actually, most of them do.
Jay was talking about how clubs hire him to bring 10s and "12s", while his whole posy is 5s and 6s. No doubt the clubs have to pay for actual 10s.
@@Epifols lol
Eric's parties seem so cool. If I wasn't introverted, a normal weekday 9-to-5 worker, and not anywhere close to Chicago, I'd check them out lol
Dude you're giving away the game! Lol 20+ years of learning nightlife in a 30ish minute video. Crazy. Great stuff
Maybe the game is dead. I might be wrong but club life might be dying. I don't know I haven't been to a club in years
@@peterparker2068 Clubs aren't dying, you just got old(er).
@@guydreamr younger people aren't going to clubs like the used to
@@mistermood4164 Or maybe you aren't going to clubs like you used to
Yeah the club scene is kinda dead
So essentially, when I go to a club, I don't get the priority treatment, and I am paying for the whole thing. Incredible!
Either be an extremely pretty lady or a big spender then...
Or a crime figure, crazy how you all don’t seem to know these places are like tattoo parlours, legal crime business fronts run by criminals
@@youtubyoutub2304 in essence a big spender
Eric is exactly what I would do. This way when other people walk in it feels like an authentic party with authentic people. Those are the best parties.
The way these parties are organized is so bizarre to me. I am located in Berlin (Germany) and have gone out to Techno Clubs for almost 12 years. We don't have anything like promoters, tables, preferential treatment for women... stuff like that. Everybody is the same in front of the door. At least at the most famous and best clubs - only the shady places do these tactics.
@@ruinerblodsinn6648 you're talking about raves. there are 'da club' clubs in berlin too
@@ruinerblodsinn6648 Raves are built different and its a totally different context and target.
In my country promoters are not profesionals really, they are just people who likes party and then business owners talks to them and they end up in a deal like, bring a table and we give u a bottle for free per table.
90% of party promoters are college soul party hosts.
I’ve watched nearly the entire Modern MBA catalogue, and this might just be the best video yet. Interesting topic, interesting angle-almost journalistic in nature. I’d love to see more deep-dive content like this!
i feel like i need to take a shower again after watching this. lol
The promoter business is so lame when you realise what it is... apart from the sex they would get from dumb ladies
true, I'm not one for clubs/nightlife and this video just reinforced that. All this club stuff looked cringe
@@shampoable good thing I wasn't the only one. All of these vapid fake thots with their dumbass plastic talons.
yeah the way they talk about women makes my skin crawl a little..
@@sylviapage61don't think it's necessary a reflection of their personal views but rather the economics of sex.
Eric is meant to do this! You can tell bringing people together and having a great time is his passion.
Correct sir! Appreciate the comment! 🙏
@@ericbosschicagoEric-you'd be successful at anything you did . Good for you !
@@ericbosschicagoyou are a legend sir
I really love this particular episode because the industry isn't as transparent as others. Please make more similar videos about industries that operate and exist right under our noses!!
The editor used to work at VICE
I haven’t been in a night club in like 15 years but it’s so cool to learn more about how they operate. I always assumed they were sketchy and manipulative. But now I seeing that last promoter Derrick just trying to bring the party and help people have fun on a Wednesday night, I can tell it’s hard work and he takes pride in it.
This! Great video that really cleared up some misconceptions for me.
I think Derrick was the first promoter and Eric the last one, right? (Not trying to be a dick with this correction lol)
@@iterativegrowth Haha yeah thanks for correcting me. it may have been Eric. The third guy in the video.
The CodeGoat himself!
I mean it is sketchy
The last one honestly does feel like the best time. Not being judemental is the best way to have fun in life. The other two just feel worse.
Same, the heavy emphasis on gender ratios and such feels so weird and grating-bubble guns and sushi sounds a lot more fun.
Considering that it happens on a Thursday I imagine the club is willing to be more experimental/lax.
Thank you! What we do is different. I’m actually curating, coordinating operations, and hosting the party. I strive to make each one of my concepts an experience.
@@aarons8711 so you are the maturity of my 2 and 3 year old daughters. why not bring a bubble gun to work and while out stopping at the bank or post office while you are at it since its so fun.,
So all it takes is some bubble guns to separate you from your money and attention? Man no wonder dumb stuff gets so successful
The night club system in Mexico is just like in Chicago and, in my opinion, it sucks being a man. You literally can have much more fun with 6 friends drinking beers in your front yard than going clubbing, potentially getting into fights, spending a weeks' worth of salary and either getting boring one night stands with high risk of STD transmission or just getting ignored in favor of other guys who are willing to spend more for a girl
Get your passport and go outside the us
I haven't watched Vice in years.
I haven't watched it in days.
Wow Eric’s parties really redefine what i thought clubbing could be. That got really knows what he’s doing and i respect that. He saw the limitations of the conventional way of promoting and really seems to have broken through that i would definitely go to one of his parties if i was in Chicago.
I used to be a dj and some promoters were even clever enough to ask the ladies what their favourite songs are and he then asked me to play them at specific times. Little gestures like that can go a long way, especially when a night is tough and there aren't as many guests or it gets super warm inside because the AC is broken or whatever reason. In the end it is the tough nights, that define the promoter's skill (and also the dj's skill)
Let's be honest here, we go to nightclubs to find one night stand material and leave.
NO ONE IS THERE FOR FUN OR ANY OF THAT GAY SHIT
I've never been? Is this true?
Not at all, you can have a great time without hooking up with anybody if there is good vibes and music. Its just sexually deprived degenerates who cant have fun without a woman boosting their ego. That being said attraction is still a big part of clubbing. @@badyoutuber1986
@@badyoutuber1986 not really. some people like dancing or listen to some music and socialise
VIDEO STARTS @3:30
This video proves to me personally why this is the worst way for someone like me to pick up women. Great insights in this video, well researched and presented, thanks 👍
Among all the promoters, I think Eric gives the best club experience for everyone since his parties are inclusive and nonjudgmental. Anyone can have fun and have a great night out without being discriminated against based on appearance or income.
Nightclubs cant make enough money with my friends….we used to always drink a lot in out place before hitting the club. Pay the cover and thats it. One drink is the most we would order.
Imo, you need a certain percentage of people there who are just trying to genuinely party at the club, spenders or not. Doesn't matter how stacked the tables are if the dance floor is fucking sead.
The goal is to bait the girls in to get male whale spenders who want to seem cool
Facts, always gotta pregame. I can get very buzzed at home for less than $10, meanwhile one drink at a bar is $15+
Does this seem like a lot of work for low margins?
It is. If I wanted less work and more money I would’ve stayed an it recruiter lol. I love what I do. Grateful for that 🙏
@@ericbosschicago as a software engineer, I know why you got out of that line of work lol. God I am grateful I am not on the job hunt atm.
There's the additional benefit of having access to attractive women and wealthy men.
Let me save you 34 minutes of your life.
A. Guys are attracted to pretty girls.
B. Girls are attracted to guys with money.
The formula follows: populate your club with A, and you will see more of B. Or, populate your club with B, and you will see more of A.
There will be a written test following this lesson.
As a normal guy (nor famous nor rich) and someone who has a lot of friends who are girls and experienced a really in depth display of the power of promoters and girls in clubs (when I was in Italy must a preface) Eric was really a fresh of breath air and what I wish all clubs would be like. Maybe that's cause I'm a guy and more or less I'm powerless in clubs, but I really appreciate what Eric has created and I adore it. I also respect the promoters in this video because although they are playing a game with clubs, they're keeping their girls safe and that's respectable. But Eric man, I love it
TYSM‼️I really appreciate it too. My party last night was an example of an entire place having the time of their lives from beginning to end. The vibes, energy, conversations, dancing, interactions, everything. And you really have to be there to feel it, since it’s unmatched because of every little detail, me circling the room like a mad circus clown lol, my assistants, and every psychological component we integrate. Greatly appreciate the kind words❣️🙏
This video is a decade outdated, and only 4 months old.
The Chicago club scene died out a decade ago.
Anyone local over 31 knows this is true.
People like Jay are a contributing factor as to why the actual dating scene is so dire. Like, it’s bad enough with normal shitty people you encounter, but then you have this guy literally catfishing women with his “Guy in a chair” doing all the leg work to get them to the club under false pretenses. Then that one group of girls gets extra swindled by still having to pay the cover charge after being sold on it being free.
And for what? $5 per head? Pure sociopath behavior. 😂
Bruh this sounds lame as hell 😂 dudes paying $$$’s to have girls sit with them
Is sad 😅😅
Clubs need to stop simping indeed
Weird. The viewcount for this video is significantly lower than other videos. This video didnt pop up in my subscriptions at all and I had to search for it. The algorithm does not like something here for sure.
Great video as always. Super informative to learn about these hidden in plain sight industries.
the thumbnail isn't like his others and his title is too specific to Chicago
He should have followed people Chicago, Vegas, NYC, LA, Miami, and London, Dubai for international. That would present a better representation of what it's like. In this video it's most Chicago natives who are coming into these clubs. But in other, more tourist centric cities, you have to somewhat change up your approach and the competition is bigger. The need to attract whales is bigger. I saw one video talking about promoters in Vegas catering to whales who spend $10-100k easy but these promoters have to find women and whatever the whale wants including drugs and sex workers (if the women are not on board). The hotels and clubs are often in on it as well.
Search atmosphere models and you should see videos about it
@@h1inc816that video would have taken so much more money and time to make. I think he painted a pretty good picture here. Not sure it's worth it
I didn't know/see this video existed until today, after the videos for the tacos.
If you have to stand in line to party, it's not a party.
Maybe I'm a looser but i prefer to stay in and study,make money or watch a movie rather than squeeze my self into a box with loud music and drunk morons 🤷..
I want to know more about jay! A math teacher who hustles people into clubs is a fascinating career
😂
Yeah I was wondering if he is ever concerned about the 2 jobs spilling over. Like I don’t have a problem but I wonder if some his student’s parents find out and think it’s scummy or something and makes an issue. He probably has to make extra sure he doesn’t slip up in a devious way at the night job
So promoters are basically pimps
This is harmless lol wait until you see what they have to do to attract whales or Google atmosphere models
Did you even watch the video
Could lead to that
They use women to promote if they are his personal 304 then that’s a bonus
At my age the club scene is kind of a thing of the past, but definitely gotta respect the hustle these dudes have. I will say it would be interesting to see how a female promoter operates vs. the guys featured in the video. Seems like the strategy would have to be different in some ways which would be interesting to see.
Never seen one
This is so humbling as a girl, I went to mami with my friends and I was the only one not let in the club. It was so humiliating, we came from Chicago all the way down for my friend’s 21st birthday. Safe to say I was never invited out again 😢
wait so even if u offer to pay to get in they wont let u if they dont think u r pretty ? or did u not bother to try again bc i know i wouldnt tbh
What did your friends do? As someone who now lives in Chicago who also knows Miami well it’s not surprising it was Miami but definitely odd they wouldn’t let you in at all or your friends wouldn’t stick up for you? Mind sharing the details of what happened?
@@adeptsaxophonist all Latinas and I’m a dark skin black girl. It’s crazy bc I’m also an exotic dancer… I get hired at hard clubs to get into. So I know I’m beautiful, well just as beautiful as them.
@@Gigi-rl2hlSorry to hear about your experience! Never allow an ugly soul determine how beautiful our soul is.
@@Vnexpress1203 she's an exotic dancer enough with this beautiful soul garbage she's selling her body for money. Pure evil
Was this done ironically or for real? Not sure yet if I loved it or hated it.
The idea of feeding the product (women) a bunch of alcohol to entice the customers (men) to pay inflated table or bottle prices feels a bit sleazy.
I guess in the end, everybody gets what they want. Women drink, dance, get attention for free, men feel like they are finding a mate without needing to be vulnerable, show emotion, or be interesting, & the clubs make $$$
bleak one for sure
it is a pathetic concept and should just end if people would just wake the hell up and seek God.
these party goes are so lifeless npcs fr
Yeah it just drinking and gambling for HIV if ur an average dude while it's where you make single moms if ur hot
I watch every video but I found this video especially fascinating. Ironically I'm not much of a clubber. It feels like a rich man's game and I'm far from rich. But the logistics of it, how much work goes into making it an memorable experience is really cool to see. I like bars and I like getting to know the staff and i don't live in a major city, so this was an interesting step up.
I planned a friend's birthday and wound up doing similar work to a promoter (for a party of like 7-8 lol), and that was a task. Can't even imagine trying to fill an entire nightclub in a major city, I don't have the social battery for that lol.
That Eric guy is a genius imo lol I wanna go to one of his parties.
Having worked a bit in this industry I didn’t have high expectations of this video, but Once again I am so impressed by the thoughtful depth of Modern MBAs work. From thinking through what the actual hard work Derek and Jay are doing, what differentiates them from their competition, to seeing how Eric elevates the work to a real artfom, that he takes genuine pride in, is amazing. Thank you for this thoughtful and insightful analysis.
5:41 this is called astroturfing. There's a certain threshold where it appears people are having fun and others want to join in on that fun and once you cross over the threshold you can have an actual organic crowd as opposed to a paid crowd.
It's the same that goes into the hype of like Taylor Swift for instance where you get a lot of bots to generate a lot of oh my God is Taylor Swift and it's all fake people but eventually real people will see and say I want to be part of that and then you can get rid of the fake people and then it's all real people.
Basically everything is not what it seems.
I’m confused what you’re saying but I’m interested you’re saying there’s a threshold where it looks like people are having fun and others want to join in and once they cross over the threshold they can have an organic crowd.
Can you explain that to me because it sounds kind of contradicting or maybe I’m reading it wrong
@@Chopper140 you build a fake following and people begin to see popularity so they want to join and over time you don't need a fake following.
@@Cavscout101 ohhhh gotcha. Fake it till you make it! Thanks. I got sucked into this video because Ive always noticed how so many clubs operate on organized chaos
Whilst its obviously like this in Clubs around the world, it is insane to me how everything is maximized to the fullest for profit. Getting to know partying through illegal raves being thrown just for the sake of throwing a rave, the clubs in this video feel very sterile and profit oriented.
These phrases like "about to pop off" with this serious tone is too funny.
😂😂😂😂😂😂The future of our planet.
Not true if women truly got paid less than we would see more of them being hired
This was a great video. Reminds me of the book Very Important People by Ashley Mears who goes undercover in the NYC club scene to investigate the lives of promoters and how they operate.
Love this. Such a high level of thinking in a business of informalities
So informal. No handbook. Just chaos lol.
Top quality 💀14:36
Overpriced drinks, ear damaging loud music, passive hostile women. Sounds like a great night out.
WOMEN DO NOT GET PAID LESS THAN MEN IN THE SAME ROLLS UNLESS THEY DON'T WORK AS MANY HOURS OR HAVEN'T BEEN IN THE ROLL AS LONG AS THE MAN...TOU JUST LOST ME WITH THAT WOKE BULLSHIT!
Does this mean @ModernMBA is from Chi-town ? 🤔
This is AMAZING how is the algorithm not recommending this more. Eric (the last promotor) was like a conductor guiding an orchestra. It's like watching a nature documentary with humans!!
If we ever make contact with extra terrestrials, we need to show them this video. Makes short work about understanding the psychology of youth and the prowess of the house.
then on the other hand you have illegal raves, where everyone 'suspiciously' isnt drinking alcohol, yet is having way more fun in an intimate setting watching some artist play an all op-1 live set. Man I love paid entry events that are all about the music.
Man, this ended up being far more interesting and less sleazy than I was expecting lol. I’m 31 and a native Chicagoan and while I never really got into clubbing, Chicago’s nightlife and clubbing scene is as good and fun as the best of them. There’s so many different and dynamic offerings here in the city if you’re into the nightlife and you can have some crazy fun experiences if you know which clubs to go to. This inside look at the logistics of how these places are ran was fascinating. I will say that while I didn’t really care for the two guys or their clubs, the last one looked more vibrant, chill, fun and I really liked the hard work and dedication of the last promoter. That club feels more inclusive and sexy and thrilling, with a diverse mix of people and would be a little more up my alley, even though I don’t generally go to clubs. I may actually consider hitting that one up sometime on my off days.
Overall, great work, MBA! This was one if your best yet and the cinematography used for the footage was impressive. I hope you got to experience even more of the Chi and enjoyed your time here. I’m looking forward to your next deep dive.
first 2 are where you spend money to impress & the people spending money are the ones who feel they need to do that, the last club is where you go to have fun in a fun environment - which, for me personally, is step 1 -- bc I am not spending >$1k in a night if I am not having fun first. I dont care who thinks I look cool or I got it lol
Inclusive and non-pretensious parties- Man I love Eric.
TYSM‼️💓🙏
@@ericbosschicago this video was enough for me it be on the lookout for your parties. I am not about to make your job harder & be another one of the hundreds messaging you tho lol, ill look out for promos on your page.
@@ericbosschicagoyour vibes and your goal with your parties is nice! 😊
@ericbosschicago is the real deal met him a few times at some clubs in chi and is legit as they come!
This is honestly the best Modern MBA video. It’s so high quality, amazing content.
Fantastic episode. Really appreciate the extra mile you went on this. The footage, the characters, the nitty gritty. I hope the algorithm picks it up.
as a techno event producer, Eric‘s approach resonates a lot, despite being almost a completely different vibe and crowd. Creating community like that is such a potent antidepressant. It’s so clear how much he values community!
So is Derek or any other Club Promoter basically a club pimp?
13:52 tonights performer is summer ray? Tf shes going to do? Lip sync and twerk? 💀💀💀
I cant imagine how shitty it would be to be a young man in todays world.
I don’t party anymore, but I did a lot. This video reminded me why I disliked clubs almost from the beginning. It’s SO focused on alcohol, social status and the “meat market”.
Give me a psytrance party or illegal rave any day of the week instead. Such different vibes.
I’m also wondering: how do promotors for gay/lesbian clubs or venues work? Just invite hot people for free and the rest will come?
Chicago doesn't even need this. Chicago is the launching pad for House Music.
All they have to do is book an old school house music DJ. just as they did 40 years ago.
it’s still there
unfortunately this sorta club is where most of the money is but underground music is surely alive and well and Chicago
Derek is a pimp lmao
Great video but this genuinely made me cringe. I will stick to the non commercial events. Erics parties seem lit though
Thank you sir 🙏
So the pimp brought his 304s nice move big daddy
Most night clubs in the world don’t need promoters.
Ehhh false
The big Las Vegas nightclubs use promoters to get people in the door for free
Definitely takes a special, very extroverted type to maintain that level of hype and awareness all night. I can't imagine it, sounds way too exhausting.
such BS. All you need is a place where its all about the music. Great dj, great music and you have the beautiful woman coming anyway. but hey ive never been fond of these mainstream pretentious wannabe girls, standing at their table and think they are special, but Im also from Berlin where in nightclubs is a no phone policy and no such thing as VIP areas. No one needs that, but i see theres a market for it, at least in other places. Interesting to see how this business works tho