Our YouTube Shorts Went Viral… but It Hurt Our Channel
HTML-код
- Опубликовано: 10 сен 2024
- Our RUclips Shorts went viral! Here's the painful truth...
Check out our FREE CLASS on 3 Secrets for Growing Your RUclips Channel in 2023 here!: ThinkMasterclas...
This video is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission.
===========================
Connect with us!
=============================
Tik Tok: ➡︎ / thinkmediaofficial
IG: ➡︎ / officialthinkmedia
===========================
Subscribe and Listen to the Think Media Podcast HERE:📱
===========================
➡︎YT: @ThinkMediaPodcast
➡︎Apple: apple.co/2F3tmIS
➡︎Spotify: spoti.fi/36qevE8
===========================
Here are the ways to work with us here at Think Media:
===========================
⚡️FREE CLASS: Watch our FREE RUclips class here: ➡︎ ThinkMasterclas...
⚡️BOOK: Check out the #1 best-selling book RUclips Secrets here: ➡︎ ytsecrets.com/
⚡️For Support inquires, or Business inquiries, please go to ➡︎ ThinkMediaSuppo...
⚡️Join our RUclips Course & Community TODAY with this special limited-time bundle at: joinvra.com
===========================
Connect with Sean Cannell on Social Media:
===========================
➡︎ / seancannell
➡︎ / seancannell
➡︎ / seancannell
===========================
Music provided by Epidemic Sounds. Start your free trial here ➡︎ ThinkMediaSoun...
===========================
#thinkmedia #seancannell #youtubetips
Our mission here at Think Media is to help purpose-driven entrepreneurs go full-time doing what they love and making an impact through the power of video.
Disclaimer: Please see the link for our disclaimer policy for all of our videos on the Think Media and Think Media Podcast RUclips channels. www.seancannel...
What do you think of RUclips Shorts? Let me know!
Check out our FREE CLASS on 3 Secrets for Growing Your RUclips Channel in 2023 here!: ThinkMasterclass.com
Excellent information! Community vs Virality. Totally get it! 👍🏽 I'm mostly using shorts for sub growth to help me get monetized but I'm not forgetting my long form that's for sure!
I agree with everything you've said but most of all... I started a youtube channel because I love watching long-form and creating long-form. I don't want to do short form JUST to get "Views". I want to do what I enjoy on the platform. I won't ever chase views. Thanks for this video.
Is shorts video really affected our long video and entire channel?can I upload shorts with long video for better community?
@@FramebyFrameFigures Is shorts video really affected our long video reach and entire channel?
@@riadmunna925 Well they can help you find new subscribers and if you make shorts related to your long form videos then the people who like your shorts will probably like your long videos too
Good luck to everyone who's working hard on their small channel. No one sees the hours of work we put in behind the scenes, but it will pay off someday.
I second this 🙂
@@musictherapyjourneys Just spent the last couple hours listening to your music and I love it ! You got a sub from me mate :)
@@VanwayDuldas Thank you so much, your awesome 🙏
I tell you man
So true ❤❤
6:00 this is FACTS. I've seen TikTokers have 100's of thousands of followers and come to youtube and barely crack 100 views per video. As well as them not be able to sell 30 t-shirts to 100,000 fans. TikTok (to me) is easy to go viral but tough to build an audience. I've also seen a youtuber with 1000 subscribers sell 200 Tshirts every time they drop something. I just think youtube is easier and more relatable when building a brand.
I always worried that making shorts would attract people with shorter attention spans to my channel. As a graphic design channel i depend on having an audience that can get through a video without leaving & coming back lol its tough to balance it all tbh.
i'm just a viewer but i have noticed that shorts have DEFINATELY shortened my attention span to the point where i find it difficult to watch long form content now. i'm actually trying to STOP myself from watching shorts.
@@dumbcat I respect the honesty and I can agree. It’s done the same thing to me, I have to be really intrigued by a long form video for me to finish it. The same as movies, I’m actively working on that now!
so refreshing to hear this from someone like you, the other danger of shorts is that it is super easy to get views on shorts, all you have to do is get a popular thing that is already made and modify it a bit, anyone can do it! i think that thats what youtube wants, GET RID OF CREATORS, commoditize the thing, everyone is equal no one is famous, no one makes money, but THATS A HUGE MISTAKE RUclips! you will lose your creators, im already thinking of doing more amazon and fb than youtube.
I really struggled with shorts. I used to create Fashion content for women, when I posted on shorts for months I was only getting men watching my content. At one point I checked the analytics and it showed 100 % male viewers. It was so frustrating, I completely stopped posting shorts for nearly a year
😂 men watch for the wrong reasons
That sucks
A lot of women use typical male names for security.
@@DoctorGoodVibes exactly, gave me the ick over using shorts
@@clairecar9390 it wasn't to do with names. It's in the RUclips studio analytics. The same place where you can see the viewers ages, countries, gender and other videos they watch - these had a less to do Fashion.
This makes a lot of sense! I agree about preferring building a small community is better than a massive amount of followers who don’t really care about the long form content or you.
Exactly, I’m currently suffering from this problem even though I already deleted the viral video
@@kachiplaysfndid it get better ? I was thinking about making a new account pls let me know
I have been taking in tons of notes and info from you and others in your circle (thank you for everything) An I understand the whole concept of ending the content abruptly playing the algorithm showing better retention on your videos. But I must say that it creates a very impersonal and almost rude feel to your presentation. No one ever feels insulted when they hear "thank you for............."
Thank you
Marc
Appreciate the feedback Marc. Good point. This was an edited down video from an hour training. Trimmed to be a lean as possible. 🙏🏻
@@ThinkMediaTV Is RUclips shorts video really affected to reach our long video?
Thank you so much!! This is so encouraging. Seeing others in my nice take off, sometimes gets discouraging but my goal is to bring value not charisma. People aren’t there yet but eventually they will get there. So I’ll keep having fun while building my brand. Thank you again!
i get 50 millions views in the last 30 days from shorts video and gained 100.000 subscribers but you are right, it hurts my channel really really bad. my long videos stopped getting view.
my income from 50 millions views is only half from the last month income which was only 12 millions views. and it keeps going down down down. the conclusion is, shorts video is really affected my long videos and entire channel.
hey Friend! I always watch your long videos instead 🔥 , good to see you here lol !
My channel has the same issue. I really wonder what to do now
@@MC8Newssame here. I think I’m going to pause for a while and return to only make long form videos
Shorts killed my channel. I just started. I had only 50 subs and was getting 5000+ watches on my 20 minute outdoor videos. Then I started putting out a short a day..... Oh, I got subscribers. Subs jumped to 750 in less than 2 weeks. Views on my long form videos dropped steadily every week. 5000, 2000, 1200, down to 400 on my last 2! Anything I can do to salvage this channel!!??
Stop posting shorts
Thanks for sharing your insight. The reality is, shorts are not for every RUclips creator. My channel is about real estate and is meant to inform. Therefore, it would be very difficult for me to share any meaningful information in 1 minute or less. So, just as it is important to identify the best niche for you, as a creator , you also need to decide on the best video form, long or short for your channel, especially for the channel's long term growth . Also, if Ad Sense revenue is important to you, I think it is a no brainer that long form videos should be your choice.
This is absolutely spitting FACTS! I gained over 8k subscribers on my family vlog channel and almost hit 10 million views. But after that its just stuck.
I think shorts every now and then are okay but shorts viewers don’t usually translate to long form viewers.
This happened to me. I had a video go viral in Turkey, Syria, and Spain because, in their opinion, I had cleaned a room in the wrong order. And they thought I was a maid and worried that I wasn’t being paid well - all sorts of random things like that. Lots of engagement and they were loving all of my shorts. Then there was an earthquake. What are the odds? But they were the wrong audience anyway and messed up my longs. I’ve been trying to recover ever since. I am now shorts-shy. (My shorts are all on-topic for my channel, but they still hurt me because I was releasing too many too quickly.)
People always love wrong people.
I’ve been doing long form content and thought shorts may supplement my long form content but I am unsure how it will impact my metrics. Part of me says to just upload and if people follow you great. I’m not looking for fame but I am building my channel now to have something to fall back on if something happens to my job or I retire eventually. Yes. Community is the key. Interaction is great and you need to be active in your community otherwise people will leave if they feel they are getting no value from your content.
Back in 2021 I noticed channels that gained a ton of subscribers from shorts, wouldn't get any views on long form content. For example, the channel would have 1 million subs and only get 5K views on a 10 minute video vs 500k views on a short. So I decided that shorts weren't for me, unless I created a channel dedicated to shorts.
Very interesting toping and great points. I used shorts in the last 20 days or so to reach 1K subscribers. It was also easy to see what topics come across well with the audience and which don't work so well. It's very true that the audience is much different from shorts vs. long-form content, but it was surprising to me to see that the same type of content did well for both content types. It's a confirmation of the type of content I need to focus on in the future. The shorts just gave me an easier way to confirm what I already saw in the analytics in the last months. :) Thanks again. I'll have to check out more of your videos for sure.
Was doing shorts worth it?
I’ve been through this exactly as well, my main videos are long form content and I had several shorts blowing up. I saw in the analytics that these new viewers did not watch my videos, that triggered the algorithm thinking the regular viewers are not interested in my main content. Resulting in less views. I’ve moved them over to a separate channel now and it does waaayyy better
Wow so after moving your shorts, you saw results?
Wow that’s awesome info, I need to keep that in mind. On another note you Nick have helped me a ton. I’m now monetized and making money in my shop and through ads. Just wanted to say thanks for everything.
I loved your video. I watched the livestream you had I believe couple weeks ago about this topic. I was very much pulled into the idea of creating shorts by so many other "RUclips advisers" but I simply don't have time for those. I put out few, I didn't see anything magnificent happening in fact I feel that it is taking my time away from creating what matters on my channel... in depth search based tutorials. I see the most financial and subs growth with those. I know this video is about shorts however I feel the same way currently about "viral videos" vs "search based videos". I see a huge thing happening with my channel. If I don't create a viral video which most of my subs watch... if the video is not performing well withing 48hours, YT is suddenly pushing back my entire library... if I create a viral video which goes amazing with views, suddenly all my other videos are doing amazing... I am being pushed to a corner... either deliver what we want.... or sorry....
My kids channel was doing so well, got monetised, continued to gain momentum. Then I decided to try something different and posted two shorts. Huge mistake - caused views from my long form videos to go from several thousand overnight, to a mere 50. Now wondering if I’ll ever get the channel back to where it was..
same happened to me , a short got around 7-10K views 200 days after upload, and all of a sudden it started getting 50K views per day and now it's at 1.1M views in one month , got my subs from 300 to 1.1K as well, but I'm scared to be honest! because my long videos no loner get as much impressions as they used too even though they are better in every metric and have overall better quality (avd, ctr, like/view ratio, etc)
Same thing happen to me trying to figure out how to recover from it
@@SBKtruckingHave u fixed it?
@@ImatKaymaz unfortunately not yet my best advice is keep making content until RUclips pushes your content out to the right audience! It could take time
Stopped doing shorts as i do Walkthrough Playthrough story driven games on my RUclips gaming channel trying to build good gaming vibes creating a loyal community for my gameplay content
I think shorts hurt my channel. I understand that the algorithm uses our personal top ten in how it promotes videos. Since shorts tend to get 3 to 5 times more views, and are grouped in the top ten with the long form, it forces the long form videos into taking a back seat to the shorts. I may be misunderstanding, but I think I'm done with them. I've even thought of 'unlisting' a few that are still in my last 10 videos.
You're right
I'm going to stop doing shorts for a while I do know for I fact that a few months back when I started posting shorts to try to get my subscriber count up my long form views dropped.
I think shorts might be good to put on tic Tok and maybe drive somewhere traffic to your yt channel
So glad I watched this!! You just helped me make a big decision on whether or not to make Shorts for my new channel. Thank you!
This has been a known issue for ages. Shorts bring low attention spanned users to your Channel who are prone go clicking off early and killing your retention rates... Lower retention and youtube thinks your content is crap.... I suggest doing shorts in a separate channel don't mix both.
Also shorts pay total garbage so I wouldn't even bother if you want $$$
I’m crawling to a 1k suns! I’m sick of this already. It’s been 2.5 yrs! 🤦♀️
Fellow Texan here! Now you just need two more to reach 1K 😄
@@SuperMarioDogs OMG thank you!!! 🙏🙏
Now you have your 1K sub.
@@Sembrana I’m literally crying with gratitude. Thank you.
Like i got hit by every point u gave out in this video as a genuine advice… not just for content. much respect!
Wow!! Awesome insight and lesson for those of us trying to Grow on RUclips 👍🏾😀
Wow big lessons for us young youtubers....thanks for sharing👍blessings
Lesson: build a brand and community. Its not about massive subscription. Great.
Wow thank you so much for making this video! Truly a gem in disguise!
We went 1.8M with a recent short and it did what you said....views + subs....and those subs don't watch our long form. But, our long forms views didn't suffer and the shorts supplemented our revenue, so we're looking at consecutive month-after-month revenue growth.
Really appreciate the tips. Everything you suggest and have given examples using your channel I can literally detect in my analytics. Thank you
Amen!!!!! :)
"Great video! It really hits home with the truth it speaks. I can relate to your experience-I started my own channel and focused a lot on posting shorts, which definitely helped me gain subscribers. However, I realized that while shorts are great for subscriber growth, they don't necessarily contribute to building my channel long term. Keep up the good work!
I've never liked shorts as a consumer or creator tbh.
I wholeheartedly agree with every single thing that Sean said. Love this guy:) 🦋
Same happened with me too...my shorts went viral but they bring subs from different nations and it effects my livestream and also long form
This video answered the question I was searching for. Should I create shorts? Thanks, this saved me a lot of time.
Thank you so much for this info I just created my RUclips channel because you guys!!
Yea I’ve decided to stop uploading as many shorts because it is hurting my channel as well even though they’ve brought in more views and subscribers.
If you’re going to post shorts, make sure the reason it would go viral is also congruent with your channel’s theme.
For example, I make travel videos but I’ve gotten half of my subscribers from posting random cliff jumping shorts. These subscribers only subscribed to me to see more Cliff jumps, so when they see that I’ve uploaded a travel video, they don’t click on it.
When they don’t click on it, RUclips takes that as it being a not worthy video and therefore doesn’t push it out to more people. I mean, if even my own subscribers don’t watch my video, why would anyone else?
So it may seem that since I have more subscribers that it is a good thing but it’s actually keeping my longer form videos from gaining traction.
If you’re uploading a short, make sure that for people to get even more of that content, they need to go to your long form videos to get it. Don’t just post a random video just because it’ll go viral.
This will make sure that your subscribers are the same people that would be interested in watching your long form content and not subscribers that subscribed for some random clip you posted.
At the end of the day, when a piece of content goes viral and people subscribe, they are subscribing because they want to see more of that content, so always keep that in mind.
Would it be ok if a person did a short to build subscribers if they currently only had 11 subscribers?
Yes, shorts are a great way to build subscribers
@@SuperMarioDogs thankyou
Great Video, I believe YT Shorts are extremely helpful for assisting small viewers to reach 1k subs, after that it can be fatal for your channel.
It all depends on your audience/niche ofc.
This is why I don't do Shorts becuz it will hurt my Channel I just prefer to make Videos
This is negative
Use shorts to market your regular videos. That way the people who sub from shorts will like your regular videos too
@@FramebyFrameFigures Wonderful
@@iweemmanuel 😁
I believe a smart mix of both is the key. Definitely not putting all efforts on shorts, but just use them as an additional traffic bringer.
I needed to hear this today. Thank you.
I think shorts hurt my channel. I post shorts in between my long form because I don't have time to put out a ton of long form. So to keep my channel alive I post shorts. I have a ton of shorts ready to be posted but now idk if I want to stop posting them so I can grow my channel with long form like I want to or just continue to do both and let it grow either way. I'm not that worried about being monetized (if it happens great,if it doesn't that's ok too), I want to build a community and help people with my videos as much as I can and I feel like getting my subs from shorts more than from long form is not going to build the community I want to build. Any suggestions @Think Media? Or anyone in the comments that have suggestions feel free as well. Thanks in advance
I would suggest prioritizing your long form as you want to. Just make shorts secondary. Don't post shorts everyday unless you are a shorts channel. I do an average of 3-4 shorts per week.. sometimes more, sometimes less.. depending on my mood. But my long form is always my priority 🌞
@@DoctorGoodVibes great suggestion thank you! I will definitely slow down on posting shorts.
I don’t use them typically I want my traffic to come from long form content
This was such amazing advice!!!! HUGE THANKS from a new RUclipsr with a small channel just learning how everything works🙂
Wow . Thank you Carla for another relevant YT information.
I think short films hurt many if not most channels so I'm not even trying it.
Thank you for sharing this info with us, I was planning on uploading to Shorts but changed my mind because building a community would be more difficult that way 😅
Thank you for posting, this was incredibly helpful!
Watching this a little late but super helpful!!!! You are absolutely right about everything!!!! Thank you!
This is a great video for us new creators! Thank you for making this 👍
Agree with all that. Good work, sir!
Great analysis ! Thanks again for all the insights :)
The $500 on 11 million views, anyone watching, please factor in, that video probably brought in thousands of subscribers, which then boosts the future value of your horizontal videos, which do pay better.
but they're not watching the long type content! shorts may bring in subscribers but doesn't mean them subscribers will watch your normal type content!!!
Best advice video I've seen on Think Media ✨✨✨✨✨✨
also want to point out that finding any success with shorts will cause the algorithm to actively suppress your other types of content that is not catering to your new shorts viewers
I wouldn’t mind this problem, honestly 😂
😎
It's so hard as a Christian RUclipsrs I have been posting short. But still not getting views
This is a beautiful video. Thank you. I consider myself resilient but this RUclips thing is really different..especially when you look around and everyone is doing so good
That why I taking my time to build long term community.
Speaking of which my channel grew 250 new subs with each video doing over 10k views in two days, but when I published a new long form, I struggled to get views. As of Today, I'm starting a short only channel.
As much as this is out of context, I've followed your channel for years, but disconnected with it over time. Coming back more recently, I feel like you are more you. This type of non-flashy content is really nice for me. maybe not for everyone, but works for me - cheers dude!
I'm working on this now to convert them to long form or use shares to diversify the audience
awesome, helpful info - thank you!
Great info, thank you!
informative short form content.
My shorts videos are harming my channel. While some of my shorts have gone viral with millions of views, they seem to have a negative impact on the impressions of my long-format videos. After much consideration, today, I have decided to delete all of my shorts. I hope this will resolve the issue.
So would you recommend stopping shorts and only post long form? Does it hurt the channel to do both? Does RUclips show the shorts and long form videos to the same audience?
I think Shorts are a great way to market your regular videos. Kinda like advertising for yourself. That way the people who see your Shorts may like your regular videos too.
I do that for all my long form contents 🌞
@@DoctorGoodVibes Me too! Haha 😁 I think it's an excellent strategy
I don't see the benefits. You would expect at least a solid % of people who arrive in the shorts to flock to long form and explore more videos. They don't. In my case and many many others, long form views actually get worse. Even with a link in the viral short to long form, I see no view increase.
@@DiskiDomain Interesting. I've also heard this from others. My channel is very small and overall I see an increase in the views and engagement I have been getting recently. A lot of my shorts that went "viral for me" told people to subscribe to watch my animated series when it premieres. Many of them did and my series has gained quite a bit of views so I'm hoping subscribers from shorts are part of that, even if a very small %
Great video. We struggle with this. We try to supplement our long form with Shorts but shorts is where we actually get subs?!?! We need to better converting and creating community with our long form! Trying to get better everyday. Thanks for what you do.
The problem with getting subs from shorts is that they have the attention-span of a gnat. So when you drop a new video, YT tests it on your subscribers. If you have a lot of Shorts subs, they aren't as into longform video or don';t watch at all, which tanks your CTR, AVD and APV metrics.
We're a storytelling channel. Our longform viewers are typically aged 45-65. Subs that we get on Shorts are typically 18-25... We stopped making Shorts because it's adversely affecting our metrics. 📉
Thank for the info Sir 👍👍👍
I realised when I started shorts, it's skyrocketed my subs and views on shorts are also high. But since then my long form videos are harder to get views. Before then, it's not that hard to get 1k - 2k views.
So should I delete all my shorts? Or just stop and let it be? 😅
Thank you for the reminders!
thank you for sharing . in my country Indonesia. 1M views you only get $10 very sad.
Don't worry small creators we got this,don't give up,our time will come. Believe in yourself and keep up the grind 🦍💪🏻🔥✌🏻+have a nice day !
We got this 👍
Is this video meant to be unlisted :D?
I like your work. Why is the average view duration so low though? Less than 3 minutes 😳
I feel like this has happened to me and it costing me a lot.
Fantastic video!
Question. If I upload shorts of highlights of my long form content, will the shorts still ruin my channel?
On my new channel I'm just using shorts to quickly get to 1k subs, so I can then focus on 3-5 super high quality long-form videos to hack monetization in less than 6 months. Then mostly drop shorts
@Nom right?😂
Gosh what the heck with that I don’t care if I’m monetize or not wanting is I have to do something to make mine active especially im getting older im making a RUclips since 2020 but until now im not monetizing yet of well what can we do is not easy to make it especially when you’re editing but it’s okay make my mind to be active take care guys and good luck to us 👍👍👍🍀🍀🍀🌾🌾🌾
Can I ask?is it okay o have started the RUclips shorts. Is it okay if I combine it with long videos thank you
Facts! I had a viral video and it shifted my whole demographic to people who could care less about my content
I agree my first channel grew a lot over 73,000 followers but a lot of that came from Shorts recently. Also… don’t shorts help the long form and channel? What’s your thoughts on that?
Where are the heroes from a few months ago that said Shorts would bridge the gap to long form on channels? Total lies. Shorts have ruined my long format views even more now. All I find are channels with millions of shorts and views and 100k plus subs and when I look at their longer videos I see 500 views etc. If RUclips made Shorts rpm 10c it would have been worth it. But 5 million short views got me 100$, it really hurts to see an 8000% increase on my channel after 1 month and my take home is 100$. Sub numbers mean nothing liked they used to.
My channel grew from 23k to over 700k this year and I do feel like the Shorts have ruined my channel for my longer content. Not even sure how to recover at this point.
Continuing to watch - you make many excellent points and are really getting me thinking about my strategy.
Have you fixed it? Bcz i am now in the same situation.
Congrats on the success
Love this overview. So easy to look at the wrong numbers… vanity metrics and forget about your purpose and vision.
You spoke that interview with PBD into existence ❤
Thank you very much for this video
I don't do a lot of shorts because they are inconvenient and I edit for only 1 video, fast and easy editing > appealing to shorts
Fascinating...
The reason RUclips created shorts is because Alot of people are busy and have short attention spans. I prefer making regular videos. But I don't get enough views for those
Mistakes leading to engagement is the counterpart of enrage-ment leading to engagement...
But they do not come from the same origin. One can be very constructive while the other can be very destructive.
Looking back 25 years ago this mechanism resembles things that occurred with hypercard and subsequently wiki wiki. When you construct content that your audience adheres value to and perceives as good information then any error or mistakes weigh in much more. The more valued the content overall the more engagement you have when mistakes are made.
Your audience becomes engaged to correct that error. Almost as if that mistake made by the content creator reflects on them. The audience finds connection with the content creator by correcting the mistake
Why is it every time I hit the link to the Master class it comes up that the site is not secure
Hey Think Media, I was wondering if you guys are going to make a video on the new canon r50. I saw the r10 video and I think it’d be really cool to see a canon r50 vs canon m50 or even the Sony ev z10. Thanks so much for your videos. Im starting to get into RUclips myself as I already film promotional events for family, friends, and coworkers at the age of 14.
Awesome thank you for sharing ❤❤❤❤