I don't feel like pump had the biggest fall imo. I'm 26, and I feel like most ppl hitting their late 20s can agree that gimmicky hiphop or "clout hop" from the jump had a shelf life. We knew their fans would grow up, we knew they wouldn't adapt and reinvent themselves. These guys are still trying to ride the SoundClout wave of the last 2010s. That being said there was always a ceiling for guys like pump. I'm old enough to know in the late 2000s and early 2010s there was also little funky waves of gimmicky rappers that died off just before the clout era and I instantly recognized that the scene entirely wouldn't die off but the artists would become interchangeable which creates a space where 1 gets on as 1 dies off and so on. So nah, I never thought pump was going to become anything more than a laugh for older fans and someone the kids would eventually grow out of anyway, saying he was the biggest fall off would imply you thought he had longevity to begin with but ruined that potential and fell from grace from fans and peers point of views. Just my take
Yup, I was in high school 2012-2016, poppin pills all the way thru 2018 bangin whatever was hot on the chart, eventually i went back to blunts and 90s hip hop
@@mook3204 yea I remember ppl falling asleep on their desks in first period everyone thought it made them cool to pop xanx and sip lean bc every rapper promoted that
@@mook3204 man it was like everybody got on pills and shit. I may have fell into carts and weed but it was kids drinking mud like real mud in the middle of Literacy 101.
seeing Denzel and Doja on the thumbnail makes sense considering how they got their come up, but they both ended up maturing pretty well and having an actually decent career in my opinion.
@@flawlesslikeme3674 she’s in the thumbnail so I just thought he might mention her. But true, even with the cow song she I wouldn’t necessarily say she (was) a clout rapper
@@rayneozier doja was never a meme artist she has been making music since 2014. Moo was just a joke and she had music to fall back on so that’s how she blew up plus tik tok helped
@@lifeline.6144 I agree she’s not a meme artist. I just thought he might’ve talked about how she used a viral moment to bring attention to her actual music.
Lol I don’t know why this use to trigger me so much but it’s hilarious because they all fell off in a year and a half and rappers like lil Wayne been going strong for 20 plus years.
You'll see it pop up again. Maybe some kid will use it for inspiration and make something new. Hopefully good. Take the broken pieces and make a better toy. Seriously I'm happy to see it go.
The 2017 to 2020 era in hip hop dominated by these guys will always be remembered with both confusion & intrigue. It’s amazing but listening to any of their records now feels like a relic, it’s all aged so damn quickly & so badly. All these artists will fall into obscurity now.
They did not "age badly" they were always so bad you legit had to google if the artist/song was a parody when you first heard it. You (and many others) liked it because you mistook fame and hype for flow and bars. Its OK to admit it.
“it might sound good, but it’ll die because it ain’t real music, it’s just catchy.. not real shit” -2pac in an interview when asked about music in 20 years (circa 1992)
EXACTLY! REAL music will always endure,just like Pac's music, it has had longevity because it was and still is REAL, not everyone can relate to bullshit like money, clothes, hoes, etc but life, struggles, truth?? That's what lasts....
I feel this is the reason why hip-hop isn't being taken seriously enough, rappers like these become famous not for the rhymes but because of the image they are portraying to be. Everything isn't organized anymore, and that gives people who think they can rap a platform that reaches a large audience than rappers who can spit bars because it's more of a trend, and if you're not being a clown you are a ”nobody”.
Chalk that up as a negative result of internet culture. Ppl want to be entertained so bad they'll watch ppl do anything... So ppl started doing anything. The love for clout comes from the love of money, and attention.. Those things are like drugs (but no one talks about it because just like drugs, those things hide/cover the problem... But how could they? That's what "the dream" is right?).
Facts and most these dudes be taking from underground artists, the styles the cadences, this ish real. I think its meant to keep us as collective looking crazy signing people like that while not givin a chance to those that actually can produce and has talent.
Yea he went in on them. Even brought up how Roddy Rich had to drop another album when he saw the one before didn't do very well. Straight up told them "yall ain't Kendrick, cuz when he drop we know it's bout be lit"
@@antoinekoory4756 the clout era will come back... everything goes in cycles. The gangsta drilling will fade and the clout will come back ...then gangsta will again. It's been doing that since the 90s
The SoundClown/Clout era is to the 2010s what ringtone rap was to the 2000s. I was actually getting used to it but if it's coming to an end, it's about damn time.
@TheAmishRifle I didn't even know that shit was called ringtone rap lmao while people was listening to thoss tracks in 2000s I was still bumping those 90s joint .
Only real music gone last all that other bull shit here today and gone tomorrow! (The amount of people I triggered is funny it’s only a comment y’all bout to kill each other over a comment 😂😂
Not lying. I think that's what it's about. I think that's why it's popular too. Their fans have the same issues. Not making fun of anyone or taking light of mental health issues. Mental health issues are serious. But the only logical conclusion I can come to why people would find this music entertaining is coping with their own personal issues. For instance, I'm not a fan of heavy metal, but I don't say "Omg, it's so terrible!" That's what the majority of music fans say about this style of rap.
2016-2018 was weird, there's still some bangers that I play from time to time but its mostly for the memories I associate with them. Going on holidays with my friends and sessioning in the summer. Feel like the popularity of sound cloud rappers opened the flood gates for anyone to try to make an impact, and very few made a lasting one.
It has nothing to do with being in the streets its all about being authentic and having something meaningful to say. That is what hip hop was always about. Those artists failed because they are trash and have nothing to say.
Nah that’s not true.they failed because they wasn’t smart.there so many artists wit nothing to say but still mainstream they blew off them being weird etc.look at future still big cause he bloW off his music being catchy.theses guys blow up cause they blow up cause they personality not their music
@@Imjustbored2023 future isn’t a good example because he has quotables even on social media when ppl quote him about degrading women and besides that u can hear pain in his voice on some of his records
@@Imjustbored2023 that’s recent, the op is talking about EARLY DAYS Hip-Hop like the 80s/90s, rappers had messages and wanted to share knowledge, the hip hop scene was not hugely mainstream or popular at the start.
@@morpheusbott3370 that’s what I’m saying he have catchy lyrics that folks can put in their ig caption .that’s what theses guys was missing.dudes like LL cool j n biggie was popular but o my biggie party music got radio play
The fact remains: trends come and go, that's nothing new under the sun. Though being more authentic and somewhat versatile and unique and most importantly making good music will make you last through the trends.
Even though Doja Cat is in your thumbnail, she is killing it right now. I don’t think she is in the same genre or category as the rest of the folk mentioned. She just came into fame during that era by doing clout rap type stuff to break in, but she does so much more with her talent.
@@ahviedinero she makes amazing music even before she was big. Now because she’s big all of a sudden she’s an industry plant? Lol like come on. Yes she has complained about being over worked but she’s been making music since 2014 and recently got popular off her talent.
@@Gaming1Legendz People always try to minimize other people’s success in order to feel better about their lack of. Fact of the matter is Doja has natural talent, personality and was grinding hard, writing and performing music, for a very long time before “the Industry” took notice of her potential to make every one millions of dollars
I feel like everyone over the age of 25 now understood what was going on back then. From the music we were big on between 05-16. 2017-2021 felt like it was a race to see who could trend on Twitter the easiest. The pandemic humbled a lot of them when people couldn’t go to concerts high off who knows what and just vibe to the beats with other high people.
That's honestly the biggest weakness of rap is the half life of that shit is nasty. Goats can pop their heads in and make a great album, produce and or still tour. Yet these new guys are legit done like I hope they invested their money well so they can just coast. The problem with clout it's poison if people with will check you and some might not even make it to the point of "being lame"
been saying this: this era in hip hop is the equivalent to the hair metal era in rock. everyone wanted to become a rockstar during that era, now everyone wants to become a rapper. history repeats itself all the time
That's why I stopped letting it bother me. For this kind of music, it rarely lasts and eventually the fanbase grows up. I knew it was coming and it's hilarious to see all of these kids who were possibly the worst and cringiest generation of hip hop fans get old and the music not being the flavor of the month anymore... while turning into an "old head" thanks to the passage of time LOL
@@RobertoReyesChHC i grow up in the SoundCloud era and im only 18 now idk what type of music to listen to becaues most of them are dead or washed up *example* x and juice also smoke purp lil nas and ppl like that so im kinda lost and idk wtf to do but i dont think im a old head
@@Michael-ft9mg oh give it time to younger folk you're getting dated. I can name a few people who are in their early 20s to mid 20s that were all about this wave. But yeah getting old, that ish don't stop 😈 I feel like when xxxtentacion died and juice wrld it was the nails in the coffin. If you really need new music you're lucky to have a smart phone and internet access. I know you know what Google is too. Why not go down the hip hop rabbit hole? Learn the history and culture you'll discover artists from each Era and sub genre.
I feel sorry for the downfall of these young men, but I can't say I'm Sympothetic to their plight. The music industry has always been about popularity and sales, but hip hop is still the only genre that is defined by the audience as the taste makers. And though it may have been fun for some, big day Kanec said in the art of rap, a good mc can either rock a party or has an undeniable handle for lyricism. Trends come and go, but this is still hip hop. Come correct.
I would agree if musical ability directly correlated with music success. if the music Industry, with it's inner workings and affairs didn't exist and the world was just people finding music on their own and discussing it with others. but that isn't the case, so you're wrong. a MJ will always be successful but acting like every nigga and they mamma is gonna know who DJ Quik is, that's bullshit. there are plenty of people struggling for attention, that doesnt say shit about their art. refer to Prince's early career.
Fr, people don’t realize theres different phases of hip hop, apparently these rappers were part of the “clout era” where you didn’t need to have talent to be popular, now that the clout era is over these “clout” rappers have nothing to put out because it doesn’t fit in with the music going on right now, I kinda feel sad for them but at least they had their time of fun and fame, but when you have true talent it stretches a long run for you
Personally I like hearing people's real life struggles and achievements no matter where they come from. When someone is honest and puts their real life experience on a track you can just feel it. Even if over exadurated or writing from the prespective of a made up character. It just holds up better as time passes because there's truth to their words.
Soundcloud era/ clout rap/ colourful hair and tatted face was the top three significant things you needed is this era I’d also say auto tune and crazy drugs.
The only thing I could find new in this era was minimal lyricism and colourful hair. Talking about autotune, using autotune isn’t a bad thing. We had someone like Tpain years ago. Talking about tats, I think Lil Wayne was the one brought that trend. And drug usage always been there.
Music with substance. With intelligent ideas. With needed critique of societies'issues---that's everlasting. Why is 2pac a legend posthumously? Because his words were relatable and had substance. He cared about expression. He cared about racism and culture and the inequality present. Same reason Kanye is above all these little rainbow peacock hair fukkboys just Mubbling BS and showing off fake chains...
Soulja boy had a good run but when he tried to go full gangsta rap his career tanked fast. If he would’ve stuck to catchy dance songs he would’ve been good.
He trying his damnedest to hold on with this whole "I was the first rapper to..." shtick but give it another year with no actual decent material released and the people will eventually bore of that as well.
@@steveaustin5399 in your opinion it may have been. But by the numbers it did it was and is definitely a milestone for modern rap. Whether you like it or not. And a lot of shit is gonna sound trash a decade later
@@producedbysteez1402 i was in high school when it came out. Everyone had it as their ringtone lol. The beat was good, but the lyrics(or lack thereof) were trash.
When the high bar is set so low that any clown can step over it with little to no effort, eventually folks are gonna want something real that moves us. Basically, the term clout rapper is a euphemism for being a one hit wonder whose fifteen minutes of fame ended hours ago. 🤡💩
That’s always been a thing in hip hop, it’s just that back then, they was getting money because they had talent. In recent years, it’s been a lot of kids fazed by the money and numbers/charts. They think success=talent, and just because you were doing well, you were deserving of it. Meanwhile the people who deserve get overlooked.
lmao there’s a funny clip of Q-Tip from Tribe Called Quest talking about “The Lils” he breaks it down nicely, how basically they’re expendable assets cause there’s always new ones to replace them if they fall off
Doja is a star. She shouldn’t be in the thumbnail. She can actually rap, produce & perform. And I don’t even like how shorty had funny history about talking down black people.
comes full circle. People are craving good music again. Real rnb, real hiphop. Ppl are hurting, this type of fast food music doesn’t heal like real music does.
There is always good hip hop out there. Mike, Mavi, Pink Siffu, fly anakin. Talent never goes away from the scene, you just have to look harder I feel like
Eh, I give push back on "good" here. Sure the music during that time may have been more trendy than classic, but to paint it as not good, I think that's a bit much
I was watching a interview with a few old school hip hop artists and they gave their opinions on this new era of hip hop, they said that this shits gonna go the way of disco if something doesn't change. Now I'm not saying Hip Hop needs to go back to the 90s golden age or the experimental phase of the 2000s but somethings gotta change up, its getting so bad that a new rapper is popping up every other few months I cant even tell who's who anymore to a point where I don't even care.
@@brandonpage7087 Your not lying, I remember ringtone rap, Huricane Chris and Plies. But I'm talking about J Dilla, early Kanye, Mos Def, Common, Talib Kwali.
I grew up when hip hop/rap was just starting. I won't get all ultra reminiscent on the topic. It was a PURE art form that was an outlet for oppression. It was used to get out messages, have fun, be optimistic (with enough pessimism). Ultimately what survived was REAL even when just "bullshittin'"... It was about money too but also legitimacy
@@SexyBeautifulBabe pls stop, other genres talk about the same thing, but expressed differently. Even in the 50-90’s all they talked abt was girls, drugs & partying.
Man I remember a time you turn on the radio you hear artist like Outkast, Dmx, Busta Rhymes, Ludacris, Lil Wayne, and others but NONE of those guys sounded the same. I really wish we could get back to being original.
@@jirrellj if you mean Lyrically, yeah. sound wise the shit got cranked the fuck up and with this hyperpop stuff i cant stand, it seems like it just keeps progressing. mumble rap seems to be an extreme focus on _melody_ rather than _message,_ like pop. some rappers combine the two and ascend, like kendrick. i personally listened to rock as a kid, didnt know the words but knew the melodies. thats most of that entire genre. so from my view, having more melodic (so Rhythmic, more on beat) rap is perfect. what do you enjoy about lyrical rap?
@@KreepKarnage even sound wise, it devolved. Nowadays many beats don’t sound innovative, and they sound generic, once you heard one then you pretty much heard them all. I’m pretty sure there was a reason why T Pain went on that rant, even Pvlace of 808 Mafia has spoken out about this.
Ah man this era was nice if you were in on it! Look no further than the infamous 2016 XXL Cypher, it was trash but fun & that's how I'd define the whole wave
Tbh I blame a big part of it on media companies like y’all, xxl, complex, and DJ akademiks, cause y’all’s fixation on those same few artist from that era made y’all missed out on a whole era of dope underground artist like lucki, warhol.ss, unotheactivist, but not just trap smino, raury, mick jenkins, And sooo many more.
With people like the Island Boys blowing up just recently it's hard to believe "Clout rap" is over. The system is designed so that even when someone is commenting or making a video about how said artist is ruining rap or clout chasing whatever, those comments and twitter posts promote the artist either way and everybody eats it all up
Island Boys are clowned non-stop. No one is checking for them or bumping them in the car. That's the difference. And when we say clout-era is dead, it means it's staying power is over.
@@phemomashiqa1474 funny cus he actually said he’s the one that brought them in and can take them out by not covering them anymore in that twitch stream
Don't care about whatever facts he's spitting though he was riding for these dudes and most of us was sitting there like nah fam this ain't it. AK was one of the ones who would sit there and talk shit about lyrical artists and shit talking about boring and all this other stuff yet it's the shit he was sitting on that prevails and that has longevity rather than the stupid clout shit that was made for the moment. Shit j cole told these dudes and he was hated for it, calling these dudes one hit wonders and shit don't mean ahit when we been saying that years now. Perfect example is the whole 69 shit he rode hard for him even when we sat here like nah bruh. And then he goes through his shit and look at it now.
Let’s talk about how yachty was the only one to mold himself into something that a lot can argue is much better than he used to be. He got with the times without losing himself. Detroit made him into his final form 💯🙌🏾
And he’s still versatile enough to satisfy the other half of his fan base that loves his melodic auto tune style. The man is making the music he wants and is still a big name, at the end of the day all you need is one big song on Tik Tok or the radio/charts to be “on.” Don’t understand the people that claim Yachty “fell off.” A lot of artists would love to be in the position he’s in right now.
@@KingBr33ch you said he was the only one 😐 even tho alot of them did as well look at 21 savage he used to mumble but now you can him clear and has more than one flow he has improved alot
@@deseancarter9643 ewww I will stand my case that Music is BASS EUPHORIA, take the bass out and all their songs are made for brainless people. No offense, but it is what it is.
@@xingincool9672 haha that’s a clever way to put it… Bass Euphoria. It’s funny cause I’ve noticed a lot of people that listen to the radio, mainly pay attention to the beat
The falling off of those rappers ain’t really about clout rap being over. More about 1 hit wonders without much substance naturally cycling out. I don’t think there is this dramatic shift to authenticity that’s happening. There’s still a dime a dozen internet rappers that are popping today that will blow up for a few songs then fizzle out, part of the cycle. If you don’t believe me, look at Tik Tok.
I know the younger crowd hate listening to these older heads about the quality of the music but what they were saying is the truth that's why there's so many fall offs more then every nowadays
Yo I been listenin to hiphop since the early 90s, and I know SO many young cats who hate this generation. But there are alot of really amazing young artists as well. But this type of genre has been so dominant over real heads and artists in way it never has imo. Even during the bling era and then the southern rise, people still respected spitters. We had mad guys coming out with highly rated and sold albums even during the early to mid 2000s This is almost nonexistent outside of the obvious artists (Cole, Kendrick). I dunno how many young kids I teach who really don’t like this generation’s rap and listen to older ones.
@@joshuahd1719 Joshua HD I'm 44 soon to be 45 there was a standard back in the day that made artists stick around longer why are the Rappers from the ' 80s & '90s still around even if their not making music the standards of Hip-Hop isn't as I'mportant nowadays so that's why a rapper can come out in 2018 and be completely erelevant in 2022 that is a problem the Trap and Drill sounds it has all of them sounding the same no one stands out that's another problem when is Era is all said & done only two or three artists will be remembered
@@1kanyestan394 isimpforbruce honestly your music sound is actually old as far as the 808s it's older then Boom Bap 808s was the first drum patterns in early '80s Rap LL Cool J first album is all 808s so your music is actually old so the old heads know that sound because they had it first and were not hating it just don't sound good and it all sounds the same theirs no diversity In the sound and lyrics that's what we don't blike
I was in high school in 2017-2020. This era was honestly fun ngl. Remember chilling in my homies porch just blasting whatever new rapper was on. Good days tbh. Lil Peep one of the ones I still listen to
This video is def on point. good job. I liked your inclusion of slim jesus vs lil tecca and ngl slim jesus made a good point. But i get it tho his whole drill time shit was kinda a rip off of drill music and his whole "persona" was based off the gangster image and tecca only had like 1 bar in that song about "twin glocks" its not like tecca was really tryna portray himself as a gangster. The sad thing is that the new clout is coming off "authenticity" in the streets but thats leading to bad situations ... Von was a known shooter/killer but now hes dead. Pooh Shiesty got locked, YFN lucci got locked, Young Dolph got shot, Drakeo got stabbed. Ksoo got locked. Ace got shot and his friends died. HOneykomb Brazy grandparents died and he in jail. Nick blixky got killed, pop smoke got killed, sheff g in jail, coach da ghost in jail, 22gs beat a murder, Kay Flock on rikers for murder. YNW melly locked for murder. Duck is dead. It goes on and on.Look at muwop. Durk started to put him on after he helped kill duck and hes now facing possible death penalty for that. I think this started with TayK rapping about a real life scenario and being on the news. Hes one of the first to obtain clout off of street shit that in turn blew his music up. Idk whats worse people faking gangster and getting clout or real life murderers getting clout for it with their music. I guess the real life gangsters who are really in the streets at least they arent lying and in some ways i respect that. But at the same time to see people idolize someone for being a killer and being a die hard fan because of that isnt great imo either. Im not tryna preach but look at my comment. All those people dead or in jail all their families and victim families devastated by violence but then at the same time that violence is making them famous/rich/idols for young ppl. Its twisted for sure and theres no right answer this whole thing runs super deep and encompasses economics, human nature, crime, sociology, biology, and racial issues most of all. Its just sad to see people idolize killers or clout chasers imo. But its always been that way. look at bonnie and clyde.
This should have more likes this was really well written and something I’ve thought for a while. It’s a cycle tho and the fake will come back due to record labels not wanting to lose their investments.
I'm glad rap got their own Nickleback, Five Finger Death Punch, HELLYEAH, and Lostprophets. You're gonna make it, homies. We survived that shit. You can too!
I'm not an expert on the whole "Clout Rap" or "Mumble Rap" movement. I used to despise it, like many others. Then I gave their songs a chance and I actually enjoy quite a few of those artists, that may fall into the genres I mentioned earlier. I can hear how some of them may have been influenced by Soulja Boy or at least took his foundation and made it better lol. I'd say the other artists that may have had the biggest influence on this movement, are artists like Post Malone, Wiz Khalifa, Lil Wayne, Mac Miller, Tyler The Creator, maybe even Cheif Keef, Fetty Wap, and 2 Chains, pretty much the "Trap Pop" artists, as I call them lol. Although, some of the "Clout Rap" or "Mumble Rap" artists I can tell were also influenced by a lot of Underground/Indie emo bands or artists, like Teen Suicide, Bright Eyes, maybe even Elvis Depressedly lol, even some mainstream Pop-punk bands as well, like Blink-182. They took all of those influences and sounds and converged those worlds into this one main sound or atmosphere if you will. Not saying they all did that, but a majority of them did.
Im ngl i liked the SoundCloud/clout rap era way more than the current one. We had new feel good/abstract music everyday from people we never heard of building strong cult fan bases. The labels were losing power cuz of SoundCloud and they put a stop to it. Now every rapper sounds the same and talks about the same fake gangsta shit back to back.
I wish labels lost their power but soundcloud rappers 100% sounded the same, the colored hair and drug rap became a meme. let’s not look at it with rose tinted glasses
Real hardcore rap is about hardships. And they're hardships told plain and simple, no censorship whatsoever. One MAJOR aspect of hardships is calling out those responsible, even if it's the rappers themselves. In a lot of songs, you'll hear rappers condemning society and politics, as well as rappers being very open about living rather shitty lives and having to deal with shitty decisions they made. A lot of rappers were once people on the bottom of the social spectrum, and now they're PASSED the top, more wealthy than ever. This gives the shitty rappers who think they can rap the idea that they can film themselves clowning around and saying basic ass rhymes, and they will get famous and wealthy for it. While the most elite of rappers will condemn things for the problems they've caused in society, the shitty rappers only say disrespectful things to try and sound cool. Thank you for keeping the genre alive: Dr. Dre Ice Cube Eminem Snoop Dogg 50 Cent Kendrick Lamar Hopsin Joyner Lucas Royce da 5'9" NF
Who y’all think had the biggest fall off?
Tbh lil pump ngl 😂😂 I swore that man was gonna be next up frfr
Lil pump fs
6ix9ine easily
Smokepurp, lil pump, x
I don't feel like pump had the biggest fall imo. I'm 26, and I feel like most ppl hitting their late 20s can agree that gimmicky hiphop or "clout hop" from the jump had a shelf life. We knew their fans would grow up, we knew they wouldn't adapt and reinvent themselves. These guys are still trying to ride the SoundClout wave of the last 2010s. That being said there was always a ceiling for guys like pump. I'm old enough to know in the late 2000s and early 2010s there was also little funky waves of gimmicky rappers that died off just before the clout era and I instantly recognized that the scene entirely wouldn't die off but the artists would become interchangeable which creates a space where 1 gets on as 1 dies off and so on.
So nah, I never thought pump was going to become anything more than a laugh for older fans and someone the kids would eventually grow out of anyway, saying he was the biggest fall off would imply you thought he had longevity to begin with but ruined that potential and fell from grace from fans and peers point of views. Just my take
I think one of the main reasons this genre didnt last is cuz all the listeners grew up and graduated from high school.
Facts
Just like j Cole said it happen.....
Yup, I was in high school 2012-2016, poppin pills all the way thru 2018 bangin whatever was hot on the chart, eventually i went back to blunts and 90s hip hop
They entered into the working field and they realizing working sucks, car payments and rent suck lol that kind of music sucks 🤣
Just like all that cheesy ringtone rap from the 00s
Witnessing the peak of this era from 2016-2018 while being in high school was something else.
Yea fr, being dragged thru the drug issues was the worst lmao everyone was on xans or molly
@@mook3204 yea I remember ppl falling asleep on their desks in first period everyone thought it made them cool to pop xanx and sip lean bc every rapper promoted that
Straight facts. I slick feel lucky that I got to experience it first hand
@@mook3204 man it was like everybody got on pills and shit. I may have fell into carts and weed but it was kids drinking mud like real mud in the middle of Literacy 101.
Yeah witnessing shit right in front of our eyes.
“Only real music going to last, all that other bullshit is here today & gone tomorrowwwww”
Pound cake
Talking about sentences you can hear
😂😂😂 Perfect Placement
Lol I was just listening to that shit yesterday
Jimmy Smith originally 👑
seeing Denzel and Doja on the thumbnail makes sense considering how they got their come up, but they both ended up maturing pretty well and having an actually decent career in my opinion.
Absolutely - both released some of the best albums in their respective genres of the year
Yachty is starting to transition his music right now too. I loved his new album and hope he keeps developing his sound.
Where is Denzel in the thumbnail? Lol. Are you confusing him with Ugly God?
Denzel ain’t in the thumbnail and he definitely ain’t a clout rapper
Denzel is an actor 😂😂😂
I wish you would’ve talked about how Doja Cat turned her virality from a meme song, into a pretty solid pop/rap career.
she just went pop instead of rapping/she’s not apart of this wave
@@flawlesslikeme3674 she’s in the thumbnail so I just thought he might mention her. But true, even with the cow song she I wouldn’t necessarily say she (was) a clout rapper
She was always a solid artist she made that "moo" song while on live with her fans and cleaned it up after. It was a joke lol
@@rayneozier doja was never a meme artist she has been making music since 2014. Moo was just a joke and she had music to fall back on so that’s how she blew up plus tik tok helped
@@lifeline.6144 I agree she’s not a meme artist. I just thought he might’ve talked about how she used a viral moment to bring attention to her actual music.
These were the guys calling legends “old” and “washed “
Also those same mumblers said they're outdated. I'm glad most of there career is dead. More of them need to join them soon.
one of those "washed" legends made 3 solids works of art in the past 2 years
@@peepgamenc6975 Snoop Dogg got his mad props and cheddar (money) as an "old" "washed up" artist and now he owns Death Row Records.
Lol I don’t know why this use to trigger me so much but it’s hilarious because they all fell off in a year and a half and rappers like lil Wayne been going strong for 20 plus years.
One of them is a pop artist..
A wise man once said, "They do anything for clout".
that man aint wise
“Offset”
😍😂🙂i like dat that was funny...shoutout offset and cardi i love them😍🌄💃💜
😭😭😭😭😂😂
@@Yohan.B not at all 😭💀
This was such a well put together video 👏👏 Great summary and documentary of the shifts and commentary on an era now passing
Heyyy Knox! Wassup!!! Always love ur reactions!! The grind is real ong! 🙌🏻👌🏻
It was a weird era but Hip Hop will continue forward, every 5-7 years there’s a new wave and thankfully this one is over.
You'll see it pop up again. Maybe some kid will use it for inspiration and make something new. Hopefully good. Take the broken pieces and make a better toy. Seriously I'm happy to see it go.
@@Alex393-e5g yeat, Ken Carson, Iayze, Sofaygo, Summrs, Tony Shnow, Lucki
My name is Vic Vega. I'm having determination to take over 2022 - 2029.
@@theprinceking26 they are considered clout rap?
@@theprinceking26 lmao dude those are mostly all underground dudes
"Clout rap" is a term I needed going forward
You a opp
@@jali1107 😟 oh no!
@@jali1107 how u getting ratiod this quick
@@jali1107 opp as in opposite of what the media pushes the brother is a black all star
@@jali1107 He can be a bit of an oldhead sometimes but not an opp.
The 6ix9ine era was one of the weirdest times in hiphop period.
It really was lol
Fuck yes it was weird😂
Fun asl though😂
@@sayblood8238 clout rap coming back on the rise
ruclips.net/video/Objv18ocg2w/видео.html
What era When he was on top i was asleep by the time I woke he’s no longer relevant 😂😂
The 2017 to 2020 era in hip hop dominated by these guys will always be remembered with both confusion & intrigue. It’s amazing but listening to any of their records now feels like a relic, it’s all aged so damn quickly & so badly. All these artists will fall into obscurity now.
Hahahaha 😆
Facts
It'll be the hair metal of the 2010s...
They did not "age badly" they were always so bad you legit had to google if the artist/song was a parody when you first heard it. You (and many others) liked it because you mistook fame and hype for flow and bars. Its OK to admit it.
Na it wont be remembered at all in 10 years. People only liked it because it was popular, so they have no real connection to it
“it might sound good, but it’ll die because it ain’t real music, it’s just catchy.. not real shit”
-2pac
in an interview when asked about music in 20 years (circa 1992)
EXACTLY! REAL music will always endure,just like Pac's music, it has had longevity because it was and still is REAL, not everyone can relate to bullshit like money, clothes, hoes, etc but life, struggles, truth?? That's what lasts....
BRUH WTF!! he knew
2Pac was Extremely "Wise"!
@@PeterParker-jh4nz homie a music Guru
Tupac was one of the greatest(preferably the greatest around).
Yachty has honestly taken a W. He isn't as big as he was when he was dropping hits, but his music is much better.
Facts
And lets remember he was the rolling out for playboi carti
W
And hes a businessman
Yachty a real one fosho
I feel this is the reason why hip-hop isn't being taken seriously enough, rappers like these become famous not for the rhymes but because of the image they are portraying to be. Everything isn't organized anymore, and that gives people who think they can rap a platform that reaches a large audience than rappers who can spit bars because it's more of a trend, and if you're not being a clown you are a ”nobody”.
I agree with you so much man.
Thank god for underground music though. Those clowns can have their spotlight for all I care. Those that know, know
Chalk that up as a negative result of internet culture.
Ppl want to be entertained so bad they'll watch ppl do anything... So ppl started doing anything.
The love for clout comes from the love of money, and attention.. Those things are like drugs (but no one talks about it because just like drugs, those things hide/cover the problem... But how could they? That's what "the dream" is right?).
*Funny how Hiphopmadness talks about other rappers for clout and complains about rappers clout chasing.. the irony*
Facts and most these dudes be taking from underground artists, the styles the cadences, this ish real. I think its meant to keep us as collective looking crazy signing people like that while not givin a chance to those that actually can produce and has talent.
IT'S 2022 AND I STILL LISTEN TO 90'S HIP HOP🙏😁
That akademiks twitch clip is like the eulogy of that era of rap, it confirmed once and for all that it’s over.
Still feels amazing to have witnessed this era. It will definitely go down in history
@@MontamZoo yes that 2017-2018 soundcloud era was goated, we had plenty memories a lot of good ones and a few bad one. Very memorable
Yea he went in on them. Even brought up how Roddy Rich had to drop another album when he saw the one before didn't do very well. Straight up told them "yall ain't Kendrick, cuz when he drop we know it's bout be lit"
@@antoinekoory4756 the clout era will come back... everything goes in cycles. The gangsta drilling will fade and the clout will come back ...then gangsta will again. It's been doing that since the 90s
Yesss, it really did. So glad people are over that bs finally.
The SoundClown/Clout era is to the 2010s what ringtone rap was to the 2000s.
I was actually getting used to it but if it's coming to an end, it's about damn time.
oh yeah it’s coming cannot wait until these soundclown fans start crying
Same
@TheAmishRifle I didn't even know that shit was called ringtone rap lmao while people was listening to thoss tracks in 2000s I was still bumping those 90s joint .
Next we will have meta verse rappers
The. Ai and android rappers
I feel like people are hopping on the next wave of hyperpop, once again destroying another genre.
As with everything, its gonna circle back again. New kids, new clout rappers, same cycle.
Plus lack of talent and skills.
Island boys
@@porkerpete7722 Bad example bro, nobody knows Island Boys for they music, we know them for being clowns.
It's the rock star life style people like to see. Don't care what they are saying as long as they have the look and catchy beat.
@@cap10zomb That's definitely not what the rockstar life means 😂
Bring back Bars!
That’s why I rock with battle rap
Bars been here, you just ain’t looking.
@@HibiscusDonkey stayed*
wudd up floss
@@HibiscusDonkey but if you got to "look" are bars really there?? That Hollow vs DNA was crazy. Battle rap is where to find bars.
Battle rap ain’t it. It’s amusing once in a while but it’s all bars for the sake of bars. Mostly just gun bars. Find artists not rappers.
Only real music gone last all that other bull shit here today and gone tomorrow!
(The amount of people I triggered is funny it’s only a comment y’all bout to kill each other over a comment 😂😂
I was looking for this one 💯
Pound 🍰
@@gaga3963 facts
Cake cake cake cake cake cake - Jay-Z
I understand that reference
90% of these “rappers” need mental health help, not a record deal.
🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣
U can say that bout every artist :D
realest comment
Not lying. I think that's what it's about. I think that's why it's popular too. Their fans have the same issues. Not making fun of anyone or taking light of mental health issues. Mental health issues are serious. But the only logical conclusion I can come to why people would find this music entertaining is coping with their own personal issues. For instance, I'm not a fan of heavy metal, but I don't say "Omg, it's so terrible!" That's what the majority of music fans say about this style of rap.
SoundCloud birthed a lot of those 'clout rappers' and some of them didn't even survive being in the rap scene.
No capp
Its hard too believe but Pump is only 21 and he has so much time too make a “comeback”
@@MaleDoggy is he tho?
Fr
@@MaleDoggy I'm a rapper and my wish is to take over the game more than him. Lyricism is important to me btw, even though he's older than me.
2016-2018 was weird, there's still some bangers that I play from time to time but its mostly for the memories I associate with them. Going on holidays with my friends and sessioning in the summer. Feel like the popularity of sound cloud rappers opened the flood gates for anyone to try to make an impact, and very few made a lasting one.
It has nothing to do with being in the streets its all about being authentic and having something meaningful to say. That is what hip hop was always about. Those artists failed because they are trash and have nothing to say.
Nah that’s not true.they failed because they wasn’t smart.there so many artists wit nothing to say but still mainstream they blew off them being weird etc.look at future still big cause he bloW off his music being catchy.theses guys blow up cause they blow up cause they personality not their music
@@Imjustbored2023 future isn’t a good example because he has quotables even on social media when ppl quote him about degrading women and besides that u can hear pain in his voice on some of his records
@@Imjustbored2023 that’s recent, the op is talking about EARLY DAYS Hip-Hop like the 80s/90s, rappers had messages and wanted to share knowledge, the hip hop scene was not hugely mainstream or popular at the start.
@@morpheusbott3370 that’s what I’m saying he have catchy lyrics that folks can put in their ig caption .that’s what theses guys was missing.dudes like LL cool j n biggie was popular but o my biggie party music got radio play
@@mandalaqueen828 I hate to tell you this but that’s not true.a lot of mainstream shit that was on radio back then was gangster music n party hits
The fact remains: trends come and go, that's nothing new under the sun. Though being more authentic and somewhat versatile and unique and most importantly making good music will make you last through the trends.
word some of these rappers only famous cuz ok gaytok
Even though Doja Cat is in your thumbnail, she is killing it right now. I don’t think she is in the same genre or category as the rest of the folk mentioned. She just came into fame during that era by doing clout rap type stuff to break in, but she does so much more with her talent.
She’s definitely not. Idk why he put her on there. She’s going crazy rn.
Especially since she was creating music before her meme song.
She just an industry plant, she’s an entertainer. She does what her label tells her and makes the songs they write for her
@@ahviedinero she makes amazing music even before she was big. Now because she’s big all of a sudden she’s an industry plant? Lol like come on. Yes she has complained about being over worked but she’s been making music since 2014 and recently got popular off her talent.
@@Gaming1Legendz People always try to minimize other people’s success in order to feel better about their lack of. Fact of the matter is Doja has natural talent, personality and was grinding hard, writing and performing music, for a very long time before “the Industry” took notice of her potential to make every one millions of dollars
I feel like everyone over the age of 25 now understood what was going on back then. From the music we were big on between 05-16. 2017-2021 felt like it was a race to see who could trend on Twitter the easiest. The pandemic humbled a lot of them when people couldn’t go to concerts high off who knows what and just vibe to the beats with other high people.
About time. Ain't nobody going be checking for these dudes in 20 yrs. Matter fact 10 yrs.
3 years TOPS 🤫
@@steverl22 Hopefully sooner.
Ain't nobody checking for them in 3 months lol
That's honestly the biggest weakness of rap is the half life of that shit is nasty. Goats can pop their heads in and make a great album, produce and or still tour. Yet these new guys are legit done like I hope they invested their money well so they can just coast. The problem with clout it's poison if people with will check you and some might not even make it to the point of "being lame"
You're wrong my guy. 6ix9ine got so many bangers. Def going down in the books and will not be forgotten anytime soon
The Fake has had their time.
Let the Realness return!
I also think that people are gonna get tired of the street dudes and pivot to something else. Its like waves that come and go.
Nah🧐🧐🧐
A pandemic 😷 people not working world has changed era of hustlas streets and digital scamming everything
Street members here to stay
Since waves come and go, I wonder what wave we’re gonna go back to. Since like drill rap is the closest thing to gangster rap in 2020-2022 🤔.
been saying this: this era in hip hop is the equivalent to the hair metal era in rock. everyone wanted to become a rockstar during that era, now everyone wants to become a rapper.
history repeats itself all the time
I knew this would happen one day and I'm all here for it.
That's why I stopped letting it bother me. For this kind of music, it rarely lasts and eventually the fanbase grows up. I knew it was coming and it's hilarious to see all of these kids who were possibly the worst and cringiest generation of hip hop fans get old and the music not being the flavor of the month anymore... while turning into an "old head" thanks to the passage of time LOL
Doesn’t really matter cuz their rich now
@@RobertoReyesChHC i grow up in the SoundCloud era and im only 18 now idk what type of music to listen to becaues most of them are dead or washed up *example* x and juice also smoke purp lil nas and ppl like that so im kinda lost and idk wtf to do but i dont think im a old head
@@Michael-ft9mg oh give it time to younger folk you're getting dated. I can name a few people who are in their early 20s to mid 20s that were all about this wave. But yeah getting old, that ish don't stop 😈 I feel like when xxxtentacion died and juice wrld it was the nails in the coffin. If you really need new music you're lucky to have a smart phone and internet access. I know you know what Google is too. Why not go down the hip hop rabbit hole? Learn the history and culture you'll discover artists from each Era and sub genre.
@@fredosantana4531 One day you'll realize that success and wealth aren't a proper measure of somebody's worth or happiness.
I thought the title said "The death of Clown Rap." I think that title is more fitting.
I feel sorry for the downfall of these young men, but I can't say I'm Sympothetic to their plight. The music industry has always been about popularity and sales, but hip hop is still the only genre that is defined by the audience as the taste makers. And though it may have been fun for some, big day Kanec said in the art of rap, a good mc can either rock a party or has an undeniable handle for lyricism. Trends come and go, but this is still hip hop. Come correct.
I would agree if musical ability directly correlated with music success. if the music Industry, with it's inner workings and affairs didn't exist and the world was just people finding music on their own and discussing it with others. but that isn't the case, so you're wrong. a MJ will always be successful but acting like every nigga and they mamma is gonna know who DJ Quik is, that's bullshit. there are plenty of people struggling for attention, that doesnt say shit about their art. refer to Prince's early career.
Doja is a man? 😧
Fr, people don’t realize theres different phases of hip hop, apparently these rappers were part of the “clout era” where you didn’t need to have talent to be popular, now that the clout era is over these “clout” rappers have nothing to put out because it doesn’t fit in with the music going on right now, I kinda feel sad for them but at least they had their time of fun and fame, but when you have true talent it stretches a long run for you
SHOUTOUT TO MONA LISA
Amen can’t say something back on this one!!
Personally I like hearing people's real life struggles and achievements no matter where they come from. When someone is honest and puts their real life experience on a track you can just feel it. Even if over exadurated or writing from the prespective of a made up character. It just holds up better as time passes because there's truth to their words.
noone cares
@@MEGVTRON I do
@@sinfulxsociety said nobody
Soundcloud era/ clout rap/ colourful hair and tatted face was the top three significant things you needed is this era I’d also say auto tune and crazy drugs.
Lil Pump pretty much made it trendy
I guess you can call em “mumble rappers”
J Cole called it
The only thing I could find new in this era was minimal lyricism and colourful hair. Talking about autotune, using autotune isn’t a bad thing. We had someone like Tpain years ago. Talking about tats, I think Lil Wayne was the one brought that trend. And drug usage always been there.
@@palashraut9465 Future was the blue print for “trap rap”
“Just remember what I told you when yo shit flop . In 5 Years you gone be on Love & Hip Hop ”
And cole was wrong
I JUST said this …
You can tell who makes music with longetivity in mind and who doesnt.
wouldn't call it making music
Music with substance. With intelligent ideas. With needed critique of societies'issues---that's everlasting. Why is 2pac a legend posthumously? Because his words were relatable and had substance. He cared about expression. He cared about racism and culture and the inequality present.
Same reason Kanye is above all these little rainbow peacock hair fukkboys just Mubbling BS and showing off fake chains...
youre white you have no say in this
thank god the 2016-2019 clout era is over it was one of the darkest days in hip-hop/rap
It really was. It made people think hip hop is dead.
Soulja boy had a good run but when he tried to go full gangsta rap his career tanked fast. If he would’ve stuck to catchy dance songs he would’ve been good.
He trying his damnedest to hold on with this whole "I was the first rapper to..." shtick but give it another year with no actual decent material released and the people will eventually bore of that as well.
Yeah i dont see how drake copied soulja boy. Soulja Boy tell e m was one of the worst rap songs EVER
@@steveaustin5399 hes talking about a particular song where drake copied one of the lyrics which made Charlemagne speechless.
@@steveaustin5399 in your opinion it may have been. But by the numbers it did it was and is definitely a milestone for modern rap. Whether you like it or not. And a lot of shit is gonna sound trash a decade later
@@producedbysteez1402 i was in high school when it came out. Everyone had it as their ringtone lol. The beat was good, but the lyrics(or lack thereof) were trash.
When the high bar is set so low that any clown can step over it with little to no effort, eventually folks are gonna want something real that moves us. Basically, the term clout rapper is a euphemism for being a one hit wonder whose fifteen minutes of fame ended hours ago. 🤡💩
What's sad is you know there are some rappers who are no longer with us today, should've been way more then just a one hit wonder
“Clout Rap” is the one thing I can safely say that Soulja Boy created😎
Nah Soulja Boy made everything.
Wrd
@@inept.f30 clout rap coming back on the rise
ruclips.net/video/Objv18ocg2w/видео.html
“Clout” wasn’t even in the hip hop community till 2016 when SoundCloud popped off
@@d2msta38 that’s not what I said
The crazy part is I knew of most of these so called clout rappers by their public antics and not by their music. That says a lot
J Cole predicted this years ago
Many great rapper before him too.
Interesting how the narrator gives little credit to 69’s 50k album sales but Lil Durk’s 40k is “massive “
Great topic
Can we all admit “clout chasing” in hiphop came from people’s insistence on the excuse of “He gEtTiNg MonEY tHo”
And “The beat go hard tho” #Smh No Real Substance
That’s always been a thing in hip hop, it’s just that back then, they was getting money because they had talent. In recent years, it’s been a lot of kids fazed by the money and numbers/charts. They think success=talent, and just because you were doing well, you were deserving of it. Meanwhile the people who deserve get overlooked.
Then they should be ready of their irrelevance.
@@yungCarter1211 to quote Kane, " they were making the producer famous."
@@yungCarter1211 I’m guilty of this lol
Damn the era where everyone got a "lil" before their name 🤦♂️😫
And "Yung"
Lmao, rappers have been calling themselves lil this & lil that, for years. I never really understood it to begin with.
lmao there’s a funny clip of Q-Tip from Tribe Called Quest talking about “The Lils” he breaks it down nicely, how basically they’re expendable assets cause there’s always new ones to replace them if they fall off
@@brandonpage7087 why don't they name themselves "old pete" or something
That era 2016-2018 hip hop in high school was something else.True soundcloud rappers fell off hard likes of lil pump,6ix9ine,smokepurpp.
Doja is a star. She shouldn’t be in the thumbnail. She can actually rap, produce & perform. And I don’t even like how shorty had funny history about talking down black people.
Facts she's popping more now than she was back then
Your right. Still super weird that she was in an alt right chat room though
Maybe now but the reason she is on the thumbnail is cuz of the way she got to fame
The song that blew her up was a song that she made in jest, that’s why she’s there.
She a popstar.
comes full circle. People are craving good music again. Real rnb, real hiphop. Ppl are hurting, this type of fast food music doesn’t heal like real music does.
There is always good hip hop out there.
Mike, Mavi, Pink Siffu, fly anakin. Talent never goes away from the scene, you just have to look harder I feel like
Eh, I give push back on "good" here. Sure the music during that time may have been more trendy than classic, but to paint it as not good, I think that's a bit much
Yeat
Vel Auguste, my sentiments exactly!!!
@@th0uxan If you gotta dig for it, consider it dead.
They showed that anybody can get attention and be put in a position to make money. Even if it is for a short time.
Truth!!!
I just hope something worse don’t take its place
It well take its place just wait
I was watching a interview with a few old school hip hop artists and they gave their opinions on this new era of hip hop, they said that this shits gonna go the way of disco if something doesn't change.
Now I'm not saying Hip Hop needs to go back to the 90s golden age or the experimental phase of the 2000s but somethings gotta change up, its getting so bad that a new rapper is popping up every other few months I cant even tell who's who anymore to a point where I don't even care.
cordae is the truth
@@Karan-yg6gq Nah man you need to check out SmotherBunz, the real deal
@@Nuttin_Crazy nah, you need to check out the new rapper Blitz Fart. His underground album called Gas will be a classic.
I remember it was like that in the 2000s, as well, lol.
@@brandonpage7087 Your not lying, I remember ringtone rap, Huricane Chris and Plies. But I'm talking about J Dilla, early Kanye, Mos Def, Common, Talib Kwali.
This isn’t going anywhere… where there is drama people will follow. The sound and the players of the game changes..
Man I thought the same shit this still a thing, and could easily blow someone up still
I grew up when hip hop/rap was just starting. I won't get all ultra reminiscent on the topic. It was a PURE art form that was an outlet for oppression. It was used to get out messages, have fun, be optimistic (with enough pessimism). Ultimately what survived was REAL even when just "bullshittin'"... It was about money too but also legitimacy
Rap is been the same since it started ,
Nothing new party , drugs , gang , girls just different eras and beats but is the same foundation
@@danschumacher5427 that’s sad .. so
Those are the only things related to black people ? Wow 🤣
@@SexyBeautifulBabe pretty much
@@SexyBeautifulBabe people act like 2pac was not singing about gangs n hoes
@@SexyBeautifulBabe pls stop, other genres talk about the same thing, but expressed differently. Even in the 50-90’s all they talked abt was girls, drugs & partying.
I discovered your by youtube algorithm accident. This is an incredible channel.
Man I remember a time you turn on the radio you hear artist like Outkast, Dmx, Busta Rhymes, Ludacris, Lil Wayne, and others but NONE of those guys sounded the same. I really wish we could get back to being original.
Did you watch the video?
@Asmodeus Guy * devolves
@Asmodeus Guy And you’re delusional
@@jirrellj if you mean Lyrically, yeah. sound wise the shit got cranked the fuck up and with this hyperpop stuff i cant stand, it seems like it just keeps progressing. mumble rap seems to be an extreme focus on _melody_ rather than _message,_ like pop. some rappers combine the two and ascend, like kendrick. i personally listened to rock as a kid, didnt know the words but knew the melodies. thats most of that entire genre. so from my view, having more melodic (so Rhythmic, more on beat) rap is perfect. what do you enjoy about lyrical rap?
@@KreepKarnage even sound wise, it devolved.
Nowadays many beats don’t sound innovative, and they sound generic, once you heard one then you pretty much heard them all.
I’m pretty sure there was a reason why T Pain went on that rant, even Pvlace of 808 Mafia has spoken out about this.
This trend flew past me. I don't think I've ever listened to a full track of these dudes.
Same lol thank God
Right? Lil whatever
Ah man this era was nice if you were in on it! Look no further than the infamous 2016 XXL Cypher, it was trash but fun & that's how I'd define the whole wave
🔥💥 ruclips.net/video/0UxuXh0czFs/видео.html 💥🔥
@@papichingobling6021 clout rap coming back on the rise
ruclips.net/video/Objv18ocg2w/видео.html
Tbh I blame a big part of it on media companies like y’all, xxl, complex, and DJ akademiks, cause y’all’s fixation on those same few artist from that era made y’all missed out on a whole era of dope underground artist like lucki, warhol.ss, unotheactivist, but not just trap smino, raury, mick jenkins, And sooo many more.
Fr tho, that’s the truth.
Ong it’s a lot more wintertime, d savage, thouxanbanfauni, Levi carter, the Og plugg beats
💯
Tobi Lou too, I don't think I ever seen him do an interview or anything.. he's really talented, but never talked about 🤷🏾♂️
I love how thoughtful your points are. Not too biased, very knowledgeable, iss tha news.
With people like the Island Boys blowing up just recently it's hard to believe "Clout rap" is over. The system is designed so that even when someone is commenting or making a video about how said artist is ruining rap or clout chasing whatever, those comments and twitter posts promote the artist either way and everybody eats it all up
Bro they are not "blowing up" until they see 20 racks or better for a show
Island Boys are clowned non-stop. No one is checking for them or bumping them in the car. That's the difference. And when we say clout-era is dead, it means it's staying power is over.
Their clout already died
They were a meme at best. People were just laughing at it. A joke can’t be funny for too long
They blew up for a week , and their career ended in less then a month , that was just a virral at the most
Akademiks be speaking a lot facts, he's controversial, but right on many things .
His the one who let them in the game smh
@@phemomashiqa1474 and now he's taking them out lmao.
@@phemomashiqa1474 he tried time and time again to motivate them, they showed they don't care.
@@phemomashiqa1474 funny cus he actually said he’s the one that brought them in and can take them out by not covering them anymore in that twitch stream
Don't care about whatever facts he's spitting though he was riding for these dudes and most of us was sitting there like nah fam this ain't it. AK was one of the ones who would sit there and talk shit about lyrical artists and shit talking about boring and all this other stuff yet it's the shit he was sitting on that prevails and that has longevity rather than the stupid clout shit that was made for the moment. Shit j cole told these dudes and he was hated for it, calling these dudes one hit wonders and shit don't mean ahit when we been saying that years now.
Perfect example is the whole 69 shit he rode hard for him even when we sat here like nah bruh.
And then he goes through his shit and look at it now.
Let’s talk about how yachty was the only one to mold himself into something that a lot can argue is much better than he used to be. He got with the times without losing himself. Detroit made him into his final form 💯🙌🏾
And he’s still versatile enough to satisfy the other half of his fan base that loves his melodic auto tune style. The man is making the music he wants and is still a big name, at the end of the day all you need is one big song on Tik Tok or the radio/charts to be “on.” Don’t understand the people that claim Yachty “fell off.” A lot of artists would love to be in the position he’s in right now.
It have others not only him
@@marcusisunknown4105 this is specifically about yachty not every artist in the game
@@KingBr33ch you said he was the only one 😐 even tho alot of them did as well look at 21 savage he used to mumble but now you can him clear and has more than one flow he has improved alot
I was low key waiting on this. I hope that al these ‘lil’ types will know their place in the game.
They have no place never did
Lil wayne
@@PuLsarSevenMC Okay. Lil Wayne is an exception for sure.
@@creativepicnl I’d put uzi in that list too but that’s just me
Soulja was right in that breakfast club interview, word for word bar for bar
Lol
Which song is he referring to?
@@akadamaru he's referring to drakes Miss me. Drake did take the first half of the verse from Soulja which came from what's hannien
I LOVE THIS CHANNEL AND THIS CONTENT. ITS THOUGHT PROVOKING. THANK YOU
I personally love the turn that the industry is taking
What more gangster rap....cause that's what's dominating the charts now.
Lil Baby
Polo G
Lil Durk
Lil TJay
@@deseancarter9643 ewww I will stand my case that Music is BASS EUPHORIA, take the bass out and all their songs are made for brainless people. No offense, but it is what it is.
@@xingincool9672 haha that’s a clever way to put it… Bass Euphoria. It’s funny cause I’ve noticed a lot of people that listen to the radio, mainly pay attention to the beat
@@xingincool9672 producers deserve more credit than most rappers nowadays
I haven’t been into rap in ages but I find the topics on this channel fascinating. Good stuff.
sounds about white
“You niggas got hooked on everything but phonics” 💀
😭😭😭😭😭
@@JayAngelLatigo clout rap coming back on the rise
ruclips.net/video/Objv18ocg2w/видео.html
The falling off of those rappers ain’t really about clout rap being over. More about 1 hit wonders without much substance naturally cycling out. I don’t think there is this dramatic shift to authenticity that’s happening. There’s still a dime a dozen internet rappers that are popping today that will blow up for a few songs then fizzle out, part of the cycle. If you don’t believe me, look at Tik Tok.
I mean...you're right.
Thats true. I dont think we have seen the last of this shit.
Facts
it was a big part of my teenage years so I’m not mad at it.
This.
Yeah but it was trash soooo
Fr the summer X and ski blew up was the summer before I started 9th grade I kno SoundCloud rap is over but I have memories attached to that lol
@@user-vmc so true bro it’ll forever be apart of me even if it was trash 💀
@@user-vmc same here lol
Dj Aks straight up stole this thumbnail talking about the same topic
yeah i noticed that too lol but he used aks clip in this too which makes it funny
Called it. Knew that the mumble rap/clout rap sub genre doesn’t have longevity that lyricism and alternative rap have.
I am glad
Except it’s even bigger now lmfao..
Nothing does ,you didn’t call anything
corny
It may not stay in the chart but this sub genre is here to stay. It’ll just be the new young guy til his time is done and so on…
Clout Rap for hop = Hair Metal phase for Rock
I see this and it restores my faith in the future of hip hop.
One of my favorite channels now, love your consistency
No hater shit but mannn I’m glade that era of music is done almost made my fuckn ears bleed
I know the younger crowd hate listening to these older heads about the quality of the music but what they were saying is the truth that's why there's so many fall offs more then every nowadays
Yo I been listenin to hiphop since the early 90s, and I know SO many young cats who hate this generation. But there are alot of really amazing young artists as well. But this type of genre has been so dominant over real heads and artists in way it never has imo.
Even during the bling era and then the southern rise, people still respected spitters. We had mad guys coming out with highly rated and sold albums even during the early to mid 2000s
This is almost nonexistent outside of the obvious artists (Cole, Kendrick). I dunno how many young kids I teach who really don’t like this generation’s rap and listen to older ones.
I'm in my 20s, Rap is Rap. Music is Music. no matter what generation or timezone your in. If your making bullshit. It wont last at all.
@@joshuahd1719 Joshua HD I'm 44 soon to be 45 there was a standard back in the day that made artists stick around longer why are the Rappers from the ' 80s & '90s still around even if their not making music the standards of Hip-Hop isn't as I'mportant nowadays so that's why a rapper can come out in 2018 and be completely erelevant in 2022 that is a problem the Trap and Drill sounds it has all of them sounding the same no one stands out that's another problem when is Era is all said & done only two or three artists will be remembered
We really don't hate it we say that in retaliation to old heads hating on our music
@@1kanyestan394 isimpforbruce honestly your music sound is actually old as far as the 808s it's older then Boom Bap 808s was the first drum patterns in early '80s Rap LL Cool J first album is all 808s so your music is actually old so the old heads know that sound because they had it first and were not hating it just don't sound good and it all sounds the same theirs no diversity In the sound and lyrics that's what we don't blike
i can tell you have a deep understanding of how this culture shit work. keep up the amazing content fam
I was in high school in 2017-2020. This era was honestly fun ngl. Remember chilling in my homies porch just blasting whatever new rapper was on. Good days tbh. Lil Peep one of the ones I still listen to
"Self destruction, where headed for self destruction"
This video is def on point. good job.
I liked your inclusion of slim jesus vs lil tecca and ngl slim jesus made a good point. But i get it tho his whole drill time shit was kinda a rip off of drill music and his whole "persona" was based off the gangster image and tecca only had like 1 bar in that song about "twin glocks" its not like tecca was really tryna portray himself as a gangster.
The sad thing is that the new clout is coming off "authenticity" in the streets but thats leading to bad situations ... Von was a known shooter/killer but now hes dead. Pooh Shiesty got locked, YFN lucci got locked, Young Dolph got shot, Drakeo got stabbed. Ksoo got locked. Ace got shot and his friends died. HOneykomb Brazy grandparents died and he in jail. Nick blixky got killed, pop smoke got killed, sheff g in jail, coach da ghost in jail, 22gs beat a murder, Kay Flock on rikers for murder. YNW melly locked for murder. Duck is dead. It goes on and on.Look at muwop. Durk started to put him on after he helped kill duck and hes now facing possible death penalty for that.
I think this started with TayK rapping about a real life scenario and being on the news. Hes one of the first to obtain clout off of street shit that in turn blew his music up. Idk whats worse people faking gangster and getting clout or real life murderers getting clout for it with their music. I guess the real life gangsters who are really in the streets at least they arent lying and in some ways i respect that. But at the same time to see people idolize someone for being a killer and being a die hard fan because of that isnt great imo either. Im not tryna preach but look at my comment. All those people dead or in jail all their families and victim families devastated by violence but then at the same time that violence is making them famous/rich/idols for young ppl. Its twisted for sure and theres no right answer this whole thing runs super deep and encompasses economics, human nature, crime, sociology, biology, and racial issues most of all. Its just sad to see people idolize killers or clout chasers imo. But its always been that way. look at bonnie and clyde.
If this ain't the truest shit I've read today. Amazing
Scam rap is coming next which is for better or worse the new thing now is finessing the system
This should have more likes this was really well written and something I’ve thought for a while. It’s a cycle tho and the fake will come back due to record labels not wanting to lose their investments.
Pop smoke.
Bro said "Fraudulent Hood Origin Stories" and had me weak asl 😂
I'm glad rap got their own Nickleback, Five Finger Death Punch, HELLYEAH, and Lostprophets.
You're gonna make it, homies. We survived that shit. You can too!
hey, “You Wouldn’t Know” goes hard
I'm not an expert on the whole "Clout Rap" or "Mumble Rap" movement. I used to despise it, like many others. Then I gave their songs a chance and I actually enjoy quite a few of those artists, that may fall into the genres I mentioned earlier. I can hear how some of them may have been influenced by Soulja Boy or at least took his foundation and made it better lol. I'd say the other artists that may have had the biggest influence on this movement, are artists like Post Malone, Wiz Khalifa, Lil Wayne, Mac Miller, Tyler The Creator, maybe even Cheif Keef, Fetty Wap, and 2 Chains, pretty much the "Trap Pop" artists, as I call them lol. Although, some of the "Clout Rap" or "Mumble Rap" artists I can tell were also influenced by a lot of Underground/Indie emo bands or artists, like Teen Suicide, Bright Eyes, maybe even Elvis Depressedly lol, even some mainstream Pop-punk bands as well, like Blink-182. They took all of those influences and sounds and converged those worlds into this one main sound or atmosphere if you will. Not saying they all did that, but a majority of them did.
Not sure about post Malone or Fetty wap but Wayne, gucci and future definitely had a pretty big influence on clout rap
The south is to blame for all the bs
Im ngl i liked the SoundCloud/clout rap era way more than the current one. We had new feel good/abstract music everyday from people we never heard of building strong cult fan bases. The labels were losing power cuz of SoundCloud and they put a stop to it. Now every rapper sounds the same and talks about the same fake gangsta shit back to back.
Soundcloud rappers killed their own wave unfortunately. Niggas never wanted to collab and refused to grow
I wish labels lost their power but soundcloud rappers 100% sounded the same, the colored hair and drug rap became a meme. let’s not look at it with rose tinted glasses
@@Destroyer-kr6ho so true
@@mamba7160 Then you never really listened to the music it was one of the most diverse eras of rap
💯
I’m *Thankful* I Missed That Wave 📈
Real hardcore rap is about hardships. And they're hardships told plain and simple, no censorship whatsoever. One MAJOR aspect of hardships is calling out those responsible, even if it's the rappers themselves. In a lot of songs, you'll hear rappers condemning society and politics, as well as rappers being very open about living rather shitty lives and having to deal with shitty decisions they made. A lot of rappers were once people on the bottom of the social spectrum, and now they're PASSED the top, more wealthy than ever. This gives the shitty rappers who think they can rap the idea that they can film themselves clowning around and saying basic ass rhymes, and they will get famous and wealthy for it. While the most elite of rappers will condemn things for the problems they've caused in society, the shitty rappers only say disrespectful things to try and sound cool.
Thank you for keeping the genre alive:
Dr. Dre
Ice Cube
Eminem
Snoop Dogg
50 Cent
Kendrick Lamar
Hopsin
Joyner Lucas
Royce da 5'9"
NF
that list screams old head! but where’s jcole?
@@allofscrubs "Old head" 🙄
Respect your elders, "airhead". 😑
These are the worst examples I’ve seen
@@NoName-yy3wb Sucks for you.
These videos are straight heat🔥i can listen these for hours
Doja Cat was the only one able to flip her popularity perfectly and form a solid career 😍😆
The oldheads been waiting for this one
They smiled when they saw the tittle
And dummies like you hate on it
putting cole’s 1995 response at the end, was like putting the final nail in the coffin.
I've been waiting for this to happen since 2015 lol I still can't believe that's what dominated the decade 🤯
since Lyor Cohen became the head of RUclips
The real gone always prevail 💯
Yaaassssssssss. More space for real artists
I love how clout rap fell off the same way clout rappers themselves fell off...