The SHOCKING Truth About K-pop's 2024 Downfall

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A to Z of 2024: K-pop’s terrible, horrible, no-good, very bad year
SINGAPORE 2024 has largely been a scandal-ridden and unsavoury year for K-pop, involving some of the biggest stars and agencies.
Chief of these is the ugly ongoing feud between K-pop giant Hype and music producer Min Hee-jin, the former chief executive of Hype’s subsidiary label Ador, which manages the hit girl group NewJeans.
The quintet took the side of Ms. Min, who was fired from her role, and have since fallen out with Ador, unilaterally terminating their contract with the label on Nov 28.
NewJeans member Hanni said at a press conference on the same day that Ador has no intention of protecting the group. “Staying at the agency will only prolong our psychological pain and waste our time.”
Ador has refuted the group’s claims, and a protracted legal battle lies ahead.
Making their debut in 2022, NewJeans came out of the gate strong with viral hits like Hype Boy (2022) and OMG (2023), but their musical releases have stalled in the wake of the drama.
The feud has even fuelled a sidebar scandal. After Hanni testified in South Korea’s parliament about being discriminated against at the workplace by Hybe employees-one of the group’s many complaints against their parent company-Hybe was subject to an audit and had to hand over an internal document to government officials.
The controversial document, which contained disparaging comments about many K-pop idols, including those under Hype, was leaked. The conglomerate said the document simply collated public sentiment and did not represent the views of the company, but issued a public apology following backlash from fans and idols alike.
Seungkwan of the boy band Seventeen-the most successful boy band in the Hype stable after BTS-apparently alluded to the document in a long Instagram post, saying, "You have no right to belittle our stories.”
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