Segment Attractiveness: How to Know Which Market to Target

When companies segment their markets they need to decide which segment they should target first. This video covers how firms judge segment attractiveness.
Copyright Mark Wolters 2019
Filmed in Paris, France
#marketing #segmentation #principlesofmarketing
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[@FamilyonStandby]

This is something all marketers should know. Identifying the segment is I think the hardest piece of the puzzle.

[@offthebeatenpathadventures1348]

Thank you. We are going over segment attractiveness in my tourism marketing class. It would be freaky looking for a target segment. This would help with a product to be profitable. I see too many places that think everyone wants their product to only find it is not substantial enough.

[@ChiquisAngel90]

Very informative and well explained, thank you!

[@ProfessorWolters]

Thank you!

[@lujainbasher348]

God bless you ❤️

[@AdventuresWithJerr]

Me me!!! I want to go to Paris!! Hehe

[@tosht2515]

Is *_responsiveness_* predictable? #s 1-3 and 5 are all certainly researchable but responsiveness seems to be mostly determined post launch.

[@ProfessorWolters]

It's kind of a track it as you go kind of thing. If you see they aren't responding you need to change the offering

[@ericleszkowicz898]

Not many views yet this morning. I guess students don’t get up early :-) :-)

[@ProfessorWolters]

No they do not :)