Why Farmers Don't Grow Organic Matcha (Organic Matcha Part 2)

As Organic Matcha gains popular in America, it still lacks popularity in Japan. Why is this? Why is good quality Organic Matcha hard to find?
Watch Part 1 here: • Why is Organic Matcha ...
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📘 Chapters:
00:00 Intro
00:09 Organic & Environment
02:11 Where we Stand
02:33 Organic in Japan
04:41 Hidden Fees
07:13 Physical Labor
08:30 Flavor Reduction
10:57 Organic Matcha Demand
12:11 Why Organic Matcha
12:49 The Case for Organic
14:07 Lights Out
🍿 Today's Video:
(Coming soon.)
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Ooika authentically stone-mill Japan’s most rare and celebrated single-cultivar Matcha, here in the United States. I made this channel so to share my love and passion of single-cultivar, terroir-specific tea.

[@CoryHobbs2178]

Japan seems to already run a pretty tight ship on contaminants. And like you said, it really depends on which product category one is referring to. For example, US wheat and oat production.
Hopefully they can keep finding effective ways of making the tea taste better while also taking good care of the environment.

[@mcernusca]

I get this video was made for an American audience but "organic is not important in Japan" and "organic certification is not important in Japan" read very differently to me and the distinction would have made some of the statements less confusing. "Clean" tea is likely important to everyone - a fuzzy enough term that requires a short chain of trust between producer and consumer. From this video I gather that it's less of a problem in Japan than in other tea producing regions.

[@Ooika]

Thanks, this was specifically addressed in the intro of part 1 to define what I meant by organic throughout the video series