Jim Cornette on Booking Rematches
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- Опубликовано: 7 окт 2021
- From Episode 212 of Jim Cornette's Drive Thru
Guest Artist: Maurice Freeman (FreeMAN) ( / free_mangoberry )
Send in your question for the Drive-Thru to: CornyDriveThru@gmail.com
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You can listen to Brian each week on the 6:05 Superpodcast at 605pod.com. 
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My favourite way to build up a rematch is have the 2 rivals tag against some random jobber team and have Michael Clones go “can they co-exist???”
My favorite is when John Cena wins the tag team titles with who ever he's fueding with at the time
When ypu say jobber tag-team....you mean the current champuons who are in the middle of a fued with the 2nd best tag team?
😂 That Sarcasm!
@kaczok ;))))))))))))))))))))))
I like it when the illegal man gets the pin and the ref still calls it because he's too dumb to tell 2 men apart
Would love if this was actually Tony Khan legitimately asking this question lol
i wouldnt be surprised to tell the the truth
No shame in asking for help, I encourage him to.
@Robert Thornton Haha, just trying to point out it wouldn't be outrageous if someone like Tony Khan asked Jim for advice.
the thing is, Jim would probably give advice and help here and there if Tony asked as long as he got rid of the Hardly Boys/Olivier/Dwarf Dongsucker/Excrement etc. first
@@iamdb1990 like him or not twinkletoes brings in a crowd hes a giant dipshit but he draws crowds so hes a good hire i cant see what people see in him but they see something same with reigns i dont see the hype personally but they put butts in seats so they dont send them packing. the others need cut tho
It's not that anyone dislikes rematches it's that we don't like uninspired 4 week, 4 single match feuds with no heat, little enjoyable wrestling, and no real finishes. Especially when they don't lead to a decent PPV match.
So every match on Raw pretty much. I haven’t watched an episode of Monday night Raw in 2 years
@@FoxyHockey27 Take Nakamura vs Apollo Crews. After Nakamura won the WWE Intercontinental Title off Crews, they have faced each other 4 times in singles and multi-man matches in the previous two months, of which Crews has won exactly 0. They've made any match that has Nakamura vs. Apollo Crews a snack break match because you can see the finish a mile away, and in a bad way, because they've beat the piss out of it. The sad thing is it's not the wrestlers fault, it 100% comes down to the booking.
@@FoxyHockey27 nah, not really
@@FoxyHockey27 yes, wwe does that all the time
WWE does rematches to the point where you don't want to see the match ever again
Facts...aew has improved a bit. Even with this "draft" some stories have to continue just because.
@@royalty843 someone on Reddit broke this down. Wwe does almost double the rematches Aew has done in the last two years. And that was being generous because the poster didn’t include matches that would pit the two against each other in a tag match
@@happytomakeyousick4172 yeah but if you out rematches including tag matches, aews number would Increase as that’s a thing they do, loads of multi man matches and then a singles match
The bucks faced a combo of death triangle& Kingston for about 2 months straight but it’s wasn’t a “rematch” as they did different combos
@@happytomakeyousick4172 yeah but if you out rematches including tag matches, aews number would Increase as that’s a thing they do, loads of multi man matches and then a singles match
The bucks faced a combo of death triangle& Kingston for about 2 months straight but it’s wasn’t a “rematch” as they did different combos
@@peterlee6374 and so does wwe.
No matter how you spin it, wwe does far more rematches. It’s not even close.
Hearing Brian slamming his desk and getting audibly frustrated at Jim's drug and hooker laced cereal promo brought me unspeakable joy 😂😂😂
Lol I was wondering who was gonna mention it lol that part was hilarious to me and when Jim said the cereal in the pocket part and Brian said "in your pocket? Alright" like he was baffled by it.
I popped for that.....lol
Omg....it happened twice.
Plot twist: It really was Tony Kahn and he knew nobody would believe it
Lol
i was thinkin that😂😂😂😂
I refuse to believe that people have really turned on rematches and dislike them now, I think it’s the endless MEANINGLESS rematches desensitized a lot of people to the idea but when done well even in the modern day (Danielson vs Omega, The Revival vs D.I.Y., so on) people get really behind them and are big discussion points
The Revival vs D.I.Y is a great example. They feuded for almost a year. Even Gargano vs Ciampa was a great run up until Ciampa's injury.
In AEW women's division case, they are so directionless (owing for not having a booker) they don't know that they already had 3 Nyla Rose vs Shida matches
people haven’t fully turned on rematches it’s just when they beat it to death like the cena vs orton rematches in 2009 people were legit tired of it as the buy rate keep dropping each ppv i think bragging rights with cena and orton rematch did like 189,000 ppv buys in 2009 people were fed up with it
I agree.
But it's over done b/c people that write wrestling dont understand it. Regins vs Lesnar was ok to me, but its run its course.
If they look at history they would see how big Andre vs Hulk, Austin vs Rock really was. It was big b/c it was spread out over years or sometimes months.
To defend the emailer here, depending on their age, they may have a bad taste in their mouth about rematches because of WWE. Especially within the last 10-15 years. They “build” a match to the PPV, only about a month or so if their writers have that attention span, and after the “big” PPV match they have the same match on Raw the next night on free tv with no further explanation or stipulations. What’s the point? Jim is right to be aggravated here but I think he misread why some fans don’t like rematches. WWE is a huge reason for that detriment.
Rematches used to take place often on house shows that were not on TV and most people didn't see or know about unless they were in the arena. Now you see the same matches on free TV all too often.
The commercial at the end is the greatest thing I've ever heard.
Remember to stretch that $5 in the Philippines!
The original best of 7 series with Booker T and Chris Benoit in WCW was some of the best wrestling I’ve ever seen in my life. Those guys made magic together, and found a way to make every finish creative and different from the last. That time period where the TV title was so hot and probably the best shit on Nitro/Thunder at the time. Where you had Booker T, Benoit, Saturn, and Rick Martell all trading the title around… I still remember that shit today and I was 13-14 when it was happening.
Actually Magnum TA and Nikita Koloff had a best of 7 series challenge for the US title before Magnum was in his car accident. And I'm sure someone did it before them.
Booker T vs Benoit best of 7 were all excellent. I just wish I were a little older back then so I could have appreciated it more when they did it in WCW. When they did it again in WWE, they also had good matches but the WCW series was superior IMO.
@@rickpowers3677 I mean THEIR original best of 7 series, not that Benoit and Booker T had the first ever best of 7 series in the year 1998. Because Booker T and Benoit relived their best of 7 series in WWE. The first one was much better.
I love rematches as long as the storyline is engaging and well told. That and the wrestlers involved
Best one i wud say seth vs edge triology now wud be best example and jericovid vs mjf the worst
@@jitinnair9689 nakamura vs corbin 5 weeks in a row lol
Bobby lashley vs drew or drew vs orton these are worst easily
@@jitinnair9689 big e vs Crews was worst than that.
@Ze TheGame so in wwe mind the best way they thought they could introduce boogs was to do the same match 5 weeks in a row lmao.
Damn Tony really does listen to the show, now he's even asking questions.
Ain't no shame in admitting he needs Jim's help.
There’s a difference between a rematch and having the same guys fight non stop for years and the problem is they can’t build good feuds enough that people care about rematches
Like Young Bucks vs Lucha Bros?
@@darrengordon-hill Oh whatever they wrestle each other once every few months unlike in WWE where you see the same matches EVERY WEEK.
I remember for 2 month straight wwe give us rematch. not only one, but whole card.
omos & aj vs orton & riddle, ali & mansoor vs mace & tbar, jeff vs kross, alexa doll segment with doudrop & eva, jinder vs drew, etc.
Idk, not a fan
Rematches are fine but raw will have the same match 3 weeks in a row and still have it on a ppv
One of the realest clips on this channel, I never thought of it like that. Great points made. I feel like part of what killed the rematch was how many times we got Cena vs Orton as an uninspired PPV match.
HonkyTonkMan: "Chief we did this finish. In the same match last night in the same town"
Chief Jay Strongbow:"You got attitude ? If you don't like it go home"
HonkyTonkMan: "OK. I'm going"
"Who killed more young wrestlers' careers: drugs or Chief Jay Stronbo-"
"Chief Jay Strongbow"
😄
I will never forget Joey Styles calling the tag match between RVD/Sabu and Hayabusa/Hakushi. When Sabu and Hayabusa got in the ring, Styles' voice was filled with dread. "These two have only had one previous match...and Hayabusa won it." It was 90% of the story told in a single sentence. Where would wrestling even be without rematches?!
It’s definitely the booking that helps or hurts rematches. Recently on Raw you get the exact same match multiple times for no obvious reason so there’s no heat. But a few years ago you had Cesaro vs Shamus in a best of series and it was fantastic, because we wanted to see who would come out on top
yeah, Totally agreeing with you..Reigns vs brayn Was Great series..
New day vs Usos was good too..
Undertaker Vs Jeff hardy..
Rock vs Austin I can Go All Day..
I'm sure Drew vs Roman would be good too..
Cesaro and Sheamus never put on the same match twice, unlike your regular WeeWee talent with its dumbed down limited moveset..
I love it when Jim started preaching about old wrestling!!!!!
A rematch 14-weeks in a row? Thanks, I hate it.
what you dont like pinnacle vs inner circle?
Why do you hate Inner Circle vs Jurassic Express?
@@taheemlewis7627 Pinnacle and inner circle only faced twice idiot.
@@taheemlewis7627 what was it? Started with football stadium match, than wargames, than 50/50 booking, than mjf vs Jericho?
Watched it once, on to the next trick, right?
Fans frown on BAD rematches
Rematches? That happens every week on raw and smackdown 😂
The best way to set up a rematch is clearly to go with 50-50 booking! 🤪
“Rematch” AKA every single match on Raw and Smackdown
Cut them some slack. It's not like they have 200 wrestlers on the roster.
If the rematches on WWE did what Jim said, we wouldn't hate them. Remember the Cesaro/Sheamus series? That had a story and made sense. The ones we get now are 50/50 booked, with stupid outcomes, a Hell in the Cell match 2nd in the series, followed by a regular match.
@@mattb6616 where did you get that I don't remember it? I mention the series and said the whole thing made sense. It's these rematches with Carmella, Vega, Street Profits, etc that are the worst of the worst.
Rematches should be strictly reserved for “grudge” matches or matches that further a storyline/feud. The matches should also be different types or different stipulations to keep it fresh. I don’t watch much AEW, but WWE… especially Raw… has been abusing rematches for months.
You should try AEW. It's gotten better even Cornette doesn't hate it all now.
You know you have to take it consideration that back in the day for the last hundred years before the modern at wrestling there no worldwide television and internet. Wrestlers have been overexposed. In the territory days not everyone would know the result of that particular show if it happened in one state or another. But now everyone knows results just by looking and watching the same program with each other. In other words you can't get away with much anymore.
Back when house show tours actually packed a punch financially -- there could be "rematches" nearly every night for the (co-)main event(s).
Dusty Rhodes vs the Assassin in Florida was an endless series but it never got old.
Couldn't agree more with Jim. There is nothing wrong with rematches. If you want an example of where this goes wrong just look at current WWE. I mean they have killed the concept by replaying the same matches over and over again to the point people aren't interested. That's not a problem AEW have.
Also there's nothing wrong with the odd jobber match. It improves future talent and gives current talent and easy win to show case their moves and talent.
Ole Anderson vs dusty how long did that fued go on then went away when ole turned face then the turn in the Omni and then more rematches!
From now on, I want every question for Corny to start with "Hello, my name is Tony Khan" 🤣🤣
WWE destroyed rematches, one guy constantly being beat by the same person. I think a rematch only works if people believe the result could be different from the first match
tony khan: "there are no college courses for being a wrestling booker."
yes there is you just listened to one....
This isnt going to get the most likes or views, but this is the most valuable content Jim Cornette produces. Tony Khan would be *wise* to listen to this clip.
Think TK is doing just fine.
Because Lucha Bros and Bucks wrestled 3 times. 2-1 Lucha Bros. Ppl still want to see Omega vs Hangman. Yea they don’t do the same match every week, but there is story woven in
Trust me, I've been to AEW live a few times. They're not piping in noise lol, can't speak for the other guys tho
I think the question refers to how WWE grants immediate rematches to wrestlers despite losing.
Rematches are good when theirs a purpose, a direction and it's good. Problem is they rematch too much now especially with the amount of tv and ppv in WWE and it's the same match. WWE also trained everyone that no one moves on, they have a million rematches before moving on to the next thing. No one character changes, gimmick matches mean nothing, feuds are stale or the finish makes no sense based on what's on the tv show
Brian...can y'all review Deonna Purrazzo vs Mickie James fight from Impact 🤔
I truly enjoy Jim's responses, but good goddamn, that magic spoon ad at the end had me laughing til my face hurt and I couldn't breathe lmao. Just the line about havin to need an oxygen tank if they come out with any more flavors was genius 🤣
What Jim described is exactly how Vince/WWE books feuds these days with endless rematches and dusty finishes. It just doesn't work anymore. There is far too much entertainment available in this day and age for people to be okay with watching non-stop rematches in a short span of time. They'll just lose interest/attention. I think rematches can still work, but you need to space them out and build a good storyline around them.
Jim is so smart when it comes to this business. One of a kind
Would've loved to see Brian's face during the Magic Spoon bit. 😆
I am starting to watch these just for the sponsor plugs. Like today I learned something new about the Philippines.
It's an interesting topic. I think part of what happened is that with the territories going extinct, wrestlers started to get stale working for a promotion instead of being able to go elsewhere and come back fresh. The same happened with rematches. I also think that the styles of wrestling became so similar in companies that you didn't get wrestlers that gelled together, but wrestled very different styles, thus making rematches burnout quickly. Even in All Japan in the 90's, Kobashi, Taue, Misawa, Kawada and Akiyama all had vastly unique styles and their rematches never got old. In fact, they build upon them and it made their rematches even stronger.
And in the end, when Vince McMahon is writing it, it's going to be uninspired and just lousy after a while to make you bored to tears.
I dont think Ive heard Corny roast a question as much as this one 😆😂🤣
Rock n Roll Express vs Midnight Express was soooo good for MANY YEARS!!!!
Jim Cornette anime! Wow! I want to see this show!
People like rematches. People don’t get bored of Superman vs Batman, batman vs joker, goku vs vegeta, etc. If people care about the character or the conflict, we like the rematch. If we care about the fight (undertaker vs HBK) we like the rematch.
I love the desk slap
There are no bad rematches, only bad bookers.
Am I the only one that hopes that the real Tony Khan sent that email?
Rematches could be okay, if the match types are different. If you can’t settle things in a regular match, have a ladder match. Too much interference? Cage match.
Lol have you seen aew cage matches? The have more interference than a reg match most times lol
@@despicablemonster not at all latest aew cage was amazing it was bucks vs lucha bros
@@despicablemonster there have been 3, none of them had interference. Cody vs Wardlow didn't have interference, Blood&Guts didn't have interference, Bucks vs Lucha Bros only had a shoe thrown in the ring with no interference. Now tell me did you watch them?
@Joshua Sharwood haha keep saying wtever u want it was most successful aew ppv and it even beat iconic 2011 money in the bank
@@vegoss116 Yeah I guess u missed the last one where the whole entire super clit were in the cage along with 7 other ppl but ok
How does a feud work without rematches?
I don't mind rematches that aren't "same shit, different day" style. Where I see exactly the same matches over an over in quick succession. Example, WWE for the last 15 years lol.
An example of a feud that I loved and did it right, Austin vs Rock
Sheamus v cesaro was good because it was a best of seven series so it actually had a reason for “rematches” and a storyline element to it
It’s raws rematch rematch rematch that pisses people off
Tonights commentary on rampage proved to me that all of them listen to this show
That’s also not true of all rematches. People still wanna see Hangman vs Omega again. And they’ll Wanna see it until the baby face Hangman gets his win. People want to see the rematch between Danielson and Omega because the last time went to a draw and was one the the best matches ever on AEW. So people wanna see good rematches and not the type Vince does on Monday nights after a PPV weekend.
Everyone in this comments dislike Omega, but everybody wants to see rematches having Omega, tell me you don't want to see Pac vs Omega once more.
Thing is even when wwe hasn’t don’t a constant rematch fans moan about it
Fans are complaining Sasha v Becky next week is a rematch and they’ve “seen it before”
Yeah TWO years ago
@@vegoss116 people want to see the actual talent Bryan danielson not some wannabe gymnastics/wrestler Kenny the dumb f**k!!!
Edge vs Seth Rollins is good example for a WWE match that ppl want to see a rematch
@@RafaelSantos-di5yw no I don't want to see it again or a damn rematch
We were lucky enough to have "The SmackDown 6" and legendary tag teams going head to head every week in the early 2000s.
Best era of wrestling.
@@Jayzon666 indeed
But guess what, it was a rematch at The Main Event I on NBC on February 5, 1988, that drew 33 million viewers, a record even today...
I think Vince mcmahon should be on this thumbnail since recently, he's been booking rematches this year like there's no tomorrow. If I had a penny for every time I saw big e face apollo crews, I'd be rich enough to buy the wwe...
I completely agree on that. Idk what goes through Vince's mind when he books the same match 3-4 weeks in a row and then show it on the ppv
Yeah ok guy you’d have 7 pennies, that wouldn’t even buy you a fucking candy bar
@@MadaraUchiha-rj1yn wwe has done double the rematches Aew had done in the last year. This has been broken down on Reddit already.
@@happytomakeyousick4172 That's none of their homegrown talent become top star but they needed WWE stars
@@devnarang7325 plenty of their home grown talent have become stars.
Fun fact the hangman segments do bigger numbers then the punk or Bryan segments
Cena vs Orton 2009 Feud was awesome. And re-watched now' it was even more awesome.
This isn't even including house shows where the same rivals go at it night after night.
Honestly, the way WWE has been so repetitive on rematches it makes you realize that their roster and star power is very slim
end of this clip was incredible
Rock Austin rematches NEVER got old.
WWE REMATCHES: For big matches they come few in between, unless they do it on a Monday night to pop a rating. Uninspired rematches, come from lousy and lazy booking.
AEW Rematches: Waaaaaaay far and between, might be one match then down the line come back to it for story purposes. Example: Cody vs Darby.
I’m sure the listener was referring to the endless repeating rematches on WWE television.
WWE has guys wrestle each other 8 times in a month in a half. Fans hate THAT shit, not rematches themselves.
Austin vs Rock was a match that was wrestled a million times and it never got old. If feuds are done right, you can get that same result. The wreslting business was made on rematches, yes, that is very correct.
I stopped watching wrestling for about 10 years, only having come back around 2019, and it amazes me to see even in the comments here that apparently rematches are unpopular.
How many of your all time favorite classic angles only involved one match?
The John Cena Vs. The Rock rematch was frowned upon by fans but that was because WWE spent about a year selling the "Once in a life time" match.
Came for the topic, stayed for the ads; guess I’ll see everybody when I get back from the Philippines. 🤷♂️
"Save $5. That's enough to get you laid in the Philippines!" - Holy smokes, I spit water on my keyboard at that joke.
Wrestling rematches should be important to build a feud. Except in WWE when you see Rhea Ripley and Nikki ASS vs Natalia and Tamina every single week for no apparent reason. Why ? No wonder people don't want to see umteen million matchups between the same two teams.
Yeah you can't have a good blood feud without rematches.
it's not about rematches, it's about not doing 50/50 booking where no one comes out looking any better aka modern wwe
Rematches are great. But not when a "PPV" is almost entirely rematches nobody wanted to see in the first place.
That’s wwe b shows in a nut shell
@@pleaseshutup7053 All year
Not to mention WWE’s tendency to put on a whole PPV then put the same matches the very next day on PPV. They hurt the appeal of rematches.
@@Thecallmemisterajp It devalues the original show too. I mean, it doesn't really matter now but back in the day people would think why pay $60 for a PPV when you know they're just gonna have a rematch next month, and probably a few times on TV too.
@@Cruising_On_Lake_Havasoma
BROKE TIGHT CHEAP LOSERS might think that...
I paid for Batista vs HHH thrice.
I agree with the rematches especially when you had the territories. However that has went away. I got burned out on seeing reigns and lessoner wrestle on raw and then pay purviews then back on raw. I think in 6 months probably 70 times, and the same story lines. I grew up watching gcw and mid south it was amazing
The christian cage vs randy orton program ran for a while in the early 2010s with a series of ppv rematches and that was done pretty well
Are they booking a bottle of lemonade
The Hogan v Andre rematch drew the biggest T.V audience in wrestling history
When I was a kid (lol they still do this) WWE would always have people who wrestled on a PPV wrestle eachother just on Raw not too long after. Sometimes jazz it up with a six man tag. The problem is most of these feuds aren’t interesting enough to have guys wrestle a match every week.
Basically their would never be enhancement matches, or just two guys involved in different feuds wrestling eachother cause they’re on a wrestling show. We’d see a non title rematch 8 days after a PPV.
Maybe that's one thing I did right. Avoiding rematches wasn't even something I thought about, until their third match in a row...I probably did it all wrong, but even a mark booker like me saw value in rematches. Hard to have a rivalry, let alone a feud and or program without them.
As a fan I really only get annoyed when over half of the matches on the card are rematches, and even then there have been such shows that I liked...well there are other instances, but I think the comments have described them well enough already(RAW).
The only way fans frown on rematches is if they are rematches from matches we did not want in the first place or Raw and Smackdown having rematches to kill time during the COVID Era of the Thunderdome. Vince found a way to make us frown on them here in the last 2-3 years.
Only rematches fans frown at with are the ones that were crap the first time around.
Problem is that fans just aren't as invested in these feuds anymore since people got smart to the business, and have become more concerned with who's getting "pushed" or who is a complete dick backstage, than the matches or feuds. Doesn't help that wrestling companies nowadays can't seem to book worthwhile feuds either to get people to care.
Last ones I can remember were Daniel Bryan and Becky Lynch, and those were by complete accident in defiance of what WWE wanted.
Rest in peace, Reggie Parks
"rematches are bad"?
I don't remember anyone hating on Cesaro vs Sheamus Best of 7 series, probably one of the best rematches weekly on modern wrestling
Probably a mentality of some basic person who never liked wrestling and just want how many flips 2 people can do and then move on to the next flippy guy
It's not rematches that's the problem, matches with no story behind is the problem
I think people love rematches. What they don't like are useless rematches that go nowhere. Like on Raw you'd get the same match 5 weeks in a row with no stipulations added and nothing that makes you wanna see that match again. Then the matches just stop and you come out hating rematches.
A question comes in about modern (2021) televised wrestling and cornette spends several minutes talking about the 70s and 80s territory days as though that time, 50 and 40 years ago, is somehow relevant to the question. I’m not saying ignore the golden days (just like we compare 80s cinema to modern films) but why would 80s tactics in a non internet world be relevant to the current conversation? Not comparing apples to apples as cornette implies.
The wrestling business was built on rematches.... Then the sports entertainment business killed the wrestling business by having the same rematches on raw and smackdown weekly til the point of vomiting
I don't think the issue is that people just want to see the next trick, it's that WWE has had a lot of boring feuds continue for too long over the last 20 years. Especially in the mid card where there were feuds that were literally the same two guys wrestling every show for a month or two.
AEW has been doing a good job of it for the most part where build back to rematches. They have their flaws on it as well, such as some situations taking too long, or Cody's feuds become too paint by numbers, but it's certainly a nice change of pace I. Comparison.
The only rematch I’ve wanted to see in recent history was Walter V Dragunov 2.
It lived up to the hype tho
@@herecomesdatrain Oh yeah , big time bro !
I think it's more rematches or feuds that doesn't seem to be going anywhere. It seems most feuds are a series of singles matches.
Before they at least threw in a tag match or 6 man tag match. Maybe have feuds feed off each other again. You have 2 feuds meet up in a tag match and hopefully get people interested in both feuds. By having that tag match you have a option to open up a spot lower on the card for a new match or showcase new wrestlers.
I think more people are fed up with what seems to be the same card almost the whole month. Normally feuds built up to a ppv match and that's it. Currently Ppv seems to be glorified super shows.
The only PPV that kinda matter is the big 4. Though Survivor Series needs to have something to fight over other than brand loyalty. I personally think have the traditional survivor series matches fight over the #30 spot for the royal rumble. The losing programs get #1 and #2.(if it's a triple threat SS match) if not losing program gets both #1 and #2. Royal Rumble has it's battle Royale and a lead in to WrestleMania.
I've never heard that "rematches are frowned upon by the average" anybody... wtf?
100% agree that rematches are needed but like a lot of things that used to work in wrestling, they are overdone now and not done right. We get far too many rematches too quickly that lead to nothing, 6 matches in 2 months makes you never want to see them wrestle again. But that's what we get now, the match ends in a mess so you do a rematch that ends in a mess so you do another match.
Feuds do need rematches but the tension needs to escalate for the program to be engaging. Also these rematches have to be spaced by engaging promos and situations to build the feud.
You can have the initial victory go to the face by surprising an overconfident heel but the heel has to attack the face brutally afterwards. Then you space out the rematch but the second time have the heel cheat to win and don't just go with the lame pulling the tights rollup pin but rather the feet on the ropes, a low blow, an exposed turnbuckle spot, the shoving the referee to counter a top rope move, if a manager is present have him/her interfere.
The use of weapons or other tricks should be saved as a way to escalate a feud's intensity gradually with both wrestlers trading wins but neither acheiving an absolute victory. Once again the story has to be engaging and always escalating but WWE's feud formula just sticks to opponents together for a few weeks in a boring, lame, uninteresting feud that they can rush to achieve a total of 2 or 3 Payperview matches that usually end in a weak manner add to that their lame, cringe inducing scripted promos and 50/50 lame finish booking and you have the answer to fans hating rematches.
About that ad at the end, why would anyone take carb advice from Jim Cornette?
I agree. The Yanks and Sox are a rivalry because they play each other so often.