What is meed's web3 strategy?

This video is a quick overview of meed's approach to incorporating Web3 into the meed platform.
Web3 will play a vital role in customer engagement in the future. It adds to the technology stack and, thus, to the potential experiences you can build for consumers.
However, the customer must come first. So instead of foisting a new technology on them and asking them to learn to drive again, we want to incorporate a Web3 layer into the platform and for it to simply be there. Lay out the infrastructure first, and be ready to develop features that incorporate it.
meed is trying to solve a problem for consumers, not make them adopt a new technology, and this is an important distinction.