Bridging the gap between nursing's professional identity and the profession's brand image

Professional Identity in Nursing is a “sense of oneself, and in relationship with others, that is influenced by characteristics, norms, and values of the nursing discipline, resulting in an individual thinking, acting, and feeling like a nurse.”
Webinar presenters will outline the persistent problems restricting nursing’s influence as expert leaders in their discipline. Research findings will be used to explain the dichotomy of nursing’s professional identity and its inconsistent brand image. Presenters will offer strategies for creating a preferred brand image for the nursing profession while cultivating a clear understanding of professional identity for nurses.