GA4 Foundations: Key Metrics

This video looks into key metrics in Google Analytics 4, comparing them to their Universal Analytics counterparts. Understand the nuances of users, sessions, page views, and bounce rates in GA4. Learn about new metrics like engagement time and engaged sessions. Get insights into how GA4 calculates sessions and the impact of day boundaries and new attribution data.
Stay tuned for more foundational training videos on Display & Video 360. You can find our full DV360 Foundations series on Adswerve Connect. Reach out for more info!
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