- Видео 40
- Просмотров 45 172
Adswerve
Добавлен 24 фев 2016
As the leading Google Marketing, Analytics, Cloud and Adobe partner, we work with agencies, analysts, marketers and publishers at all levels to unlock the full breadth of the Google Marketing Platform and Google Cloud. No matter if you’re in the C-Suite or in the trenches, we can help you humanize data and guide you to remarkable outcomes.
GA4 Foundations: Key Metrics
This video looks into key metrics in Google Analytics 4, comparing them to their Universal Analytics counterparts. Understand the nuances of users, sessions, page views, and bounce rates in GA4. Learn about new metrics like engagement time and engaged sessions. Get insights into how GA4 calculates sessions and the impact of day boundaries and new attribution data.
Stay tuned for more foundational training videos on Display & Video 360. You can find our full DV360 Foundations series on Adswerve Connect. Reach out for more info!
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#GoogleAnalytics4 #GA4 #metrics #dataanalysis #webanalytics #appanalytics #digitalmarketing #marketi...
Stay tuned for more foundational training videos on Display & Video 360. You can find our full DV360 Foundations series on Adswerve Connect. Reach out for more info!
Like, comment, and subscribe for the latest tutorials and updates!
#GoogleAnalytics4 #GA4 #metrics #dataanalysis #webanalytics #appanalytics #digitalmarketing #marketi...
Просмотров: 43
Видео
GA4 Foundations: Data Collection
Просмотров 2414 дней назад
This video demystifies the Google Analytics 4 data model. Learn the key differences between GA4 and Universal Analytics, including the shift from sessions to events. Understand how data is collected, processed, and organized in GA4. Discover the importance of event structure, parameters, and scopes. Get a clear understanding of how GA4 calculates users and sessions. Stay tuned for more foundati...
GA4 Foundations 2.1: What is an event?
Просмотров 214 дней назад
This video demystifies events in Google Analytics. Learn what events are, why they matter, and how to leverage them effectively. Discover the importance of parameters and how they enhance event data. Understand the flexibility and power of custom events to track your unique user interactions. Stay tuned for more foundational training videos on Display & Video 360. You can find our full DV360 Fo...
GA4 Foundations: Data Model
Просмотров 1114 дней назад
Dive into the world of Google Analytics events. Learn how events differ from the traditional hit-based model in Universal Analytics. Understand the importance of events for measurement and data-driven decision making. Discover how events and parameters work together to provide valuable insights into user behavior. Stay tuned for more foundational training videos on Display & Video 360. You can ...
GA4 Foundations 01: Overview
Просмотров 1014 дней назад
Discover how Google Analytics 4 (GA4) revolutionizes digital analytics. Learn about the new data model that provides a unified view of your website and app data. Explore the power of AI and machine learning for predictive insights. Get a glimpse into the redesigned interface and improved marketing automation. Understand why GA4 is essential for future-proofing your analytics strategy. Stay tune...
DV360 Foundations 15: Audience Overview
Просмотров 2014 дней назад
Learn how to create and manage powerful audiences in DV360. This video explores the different types of audience lists available, including first-party, custom, and combined audiences. Discover how to leverage audience data to optimize your campaigns and reach the right customers. Stay tuned for more foundational training videos on Display & Video 360. You can find our full DV360 Foundations ser...
DV360 Foundations 07: Build a Campaign
Просмотров 1314 дней назад
Learn how to create and structure campaigns in Display & Video 360 (DV360). This video covers essential steps like setting campaign goals, defining budgets, and applying targeting parameters. Understand the campaign hierarchy and how it impacts your ad serving strategy. Gain valuable insights to optimize your campaigns for maximum impact. Stay tuned for more foundational training videos on Disp...
DV360 Foundations 04: Create an Advertiser
Просмотров 2014 дней назад
Learn how to connect your CM360 advertiser to a new DV360 advertiser. This video covers the essential steps, including setting up the Floodlight configuration in CM360, creating a new advertiser in DV360, and linking the two platforms. Discover how to streamline your campaign management across both platforms. Stay tuned for more foundational training videos on Display & Video 360. You can find ...
DV360 Foundations 02: Hierarchy & Navigation
Просмотров 2014 дней назад
Understand the DV360 hierarchy and user interface like a pro! This video covers the key components of the platform, including partners, advertisers, campaigns, insertion orders, and line items. Learn how to navigate the platform, find essential features, and use the menus and toolbars effectively. This video is your starting point for mastering DV360. Stay tuned for more foundational training v...
DV360 Foundations 01: Programmatic Advertising & DV360
Просмотров 2914 дней назад
Get a comprehensive understanding of programmatic advertising in this video. Learn about the key players involved, including publishers, advertisers, DSPs, and SSPs. Explore the different buying methods, discover how real-time bidding works, and learn about the role of demand-side platforms like Display & Video 360. This video lays the foundation for mastering programmatic advertising. Stay tun...
CM360 Fundamentals 07: Tag Types
Просмотров 4414 дней назад
Confused about Campaign Manager 360 (CM360) tags? This video clears it all up! We break down the two essential tag types and learn how they work together to track your ad performance and conversions. Understand when to use each tag and how they contribute to your overall campaign success. Stay tuned for more foundational training videos on Campaign Manager 360. You can find our full CM360 Funda...
SA360 Fundamentals 05: Conversion Actions & Goals
Просмотров 2814 дней назад
Learn how to set up and optimize conversion goals in Search Ads 360 (SA360). This video covers essential topics like defining conversion actions, creating goal categories, and assigning values to conversions. Discover how to leverage conversion data to improve your campaign performance. Stay tuned for more foundational training videos on Search Ads 360. You can find our full SA360 Fundamentals ...
SA360 Fundamentals 04; Link & Sync Client Accounts
Просмотров 2814 дней назад
Learn how to connect your Google Ads, Microsoft Ads, or other search engine accounts to Search Ads 360 (SA360). This video walks you through the step-by-step process of linking and syncing client accounts, ensuring seamless campaign management across platforms. Discover how to import campaigns, keywords, and ad groups into SA360 for centralized control. Stay tuned for more foundational training...
SA360 Fundamentals 03: Create a Sub-manager
Просмотров 1114 дней назад
Learn how to set up sub-managers in Search Ads 360 (SA360). This video covers the essential steps, including linking sub-managers to CM360 advertisers, setting up currencies, and understanding important considerations. Master the foundation for managing your campaigns effectively in SA360. Stay tuned for more foundational training videos on Search Ads 360. You can find our full SA360 Fundamenta...
SA360 Fundamentals 02: Hierarchy & Navigation
Просмотров 1414 дней назад
New to Search Ads 360 (SA360)? This video is your roadmap to success! Learn to navigate the platform like a pro. Understand the SA360 hierarchy, including the new terminology and structure. Explore the user interface, from the Overview tab to the top toolbar. Get familiar with key features and where to find them. This video is your essential starting point for mastering SA360. Stay tuned for mo...
SA360 Fundamentals 01: What is SA360?
Просмотров 1914 дней назад
SA360 Fundamentals 01: What is SA360?
CM360 Fundamentals 08: How do Floodlight Tags Work?
Просмотров 6814 дней назад
CM360 Fundamentals 08: How do Floodlight Tags Work?
CM360 Fundamentals 05: Create an Advertiser
Просмотров 3314 дней назад
CM360 Fundamentals 05: Create an Advertiser
CM360 Fundamentals 03: Hierarchy & Navigation
Просмотров 3114 дней назад
CM360 Fundamentals 03: Hierarchy & Navigation
CM360 Fundamentals 01: What is Campaign Manager 360?
Просмотров 5714 дней назад
CM360 Fundamentals 01: What is Campaign Manager 360?
Webinar: Using GA4 and BigQuery to Upgrade Your Experimentation
Просмотров 7221 день назад
Webinar: Using GA4 and BigQuery to Upgrade Your Experimentation
Adswerve Webinar: Navigating 2024 Media Trends: Expert Insights & Strategies
Просмотров 2449 месяцев назад
Adswerve Webinar: Navigating 2024 Media Trends: Expert Insights & Strategies
UNIFIRE by Adswerve Search: Bring Social & Search Together
Просмотров 19510 месяцев назад
UNIFIRE by Adswerve Search: Bring Social & Search Together
On-Demand Webinar: Unlocking Campaign Manager 360's Secret Menu for Advanced Marketers
Просмотров 685Год назад
On-Demand Webinar: Unlocking Campaign Manager 360's Secret Menu for Advanced Marketers
Adswerve Vlog: Episode 6 - Tapping Into the Potential of BigQuery
Просмотров 253Год назад
Adswerve Vlog: Episode 6 - Tapping Into the Potential of BigQuery
Adswerve Vlog: Episode 5 - Maximizing Digital Advertising Efficiency with Search Ads 360
Просмотров 200Год назад
Adswerve Vlog: Episode 5 - Maximizing Digital Advertising Efficiency with Search Ads 360
Adswerve Vlog: Episode 4 - Navigating Google's Universal Analytics Sunset
Просмотров 243Год назад
Adswerve Vlog: Episode 4 - Navigating Google's Universal Analytics Sunset
On-Demand Webinar: A New Way To Unify Search and Social in the New SA360
Просмотров 261Год назад
On-Demand Webinar: A New Way To Unify Search and Social in the New SA360
GA4 Unleashed: Overcoming Hesitations to Harness the Power of Google Analytics 4
Просмотров 279Год назад
GA4 Unleashed: Overcoming Hesitations to Harness the Power of Google Analytics 4
Adswerve Vlog: Episode 3 - AI and Machine Learning in Marketing
Просмотров 354Год назад
Adswerve Vlog: Episode 3 - AI and Machine Learning in Marketing