Launching and marketing your project | Amanda Cassatt

How is web2 marketing different from web3? Amanda Cassatt - the founder and CEO of Serotonin, a web3 marketing agency and product studio - shares lessons and frameworks learned from bringing dozens of web3 products to market. Her talk covers opportunities, pitfalls and recurring themes, from traditional marketing strategies to building incentive-aligned communities.
As a reminder, none of the content should be taken as investment, business, legal, or tax advice; please see a16z.com/disclosures for more important information, including a link to a list of our investments.
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