How to Succeed in Web3 Marketing

Web3 is ushering us into a new era of marketing where Web2 tactics just won’t cut it. Brands must adopt new strategies (and technologies) to stay competitive and relevant. In December 2022, a group of trailblazers took the stage at nft now’s The Gateway to discuss the state of Web3 marketing and how to successfully grow projects amid this changing landscape. For the panel, moderator and nft now co-founder Sam Hysell was joined by Amanda Cassatt, Avery Akkineni, Jennifer Styles, and Swan Sit.
Cassatt is CEO of the marketing firm and product studio Serotonin. Before Serotonin, Cassatt brought Ethereum to market as ConsenSys’ CMO. She’s also the author of the upcoming book Web3 Marketing: A Handbook for the Next Internet Revolution. Akkineni, President of Vayner3, has helped numerous brands find success navigating the Web3 landscape. Styles is Head of Communication at OneOf, an nft marketplace that has seamlessly onboarded world-class brands, talent, and communities in music, sports, and beyond. Finally, Sit is a seasoned Web3 advisor and former VP of digital for NIKE, Estée Lauder, and Revlon.
In this episode, we cover:
Tactical ways to successfully grow Web3 projects
How marketing approaches must evolve in the world of Web3
How to navigate the mainstream consumer sentiment, and much more.
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To follow Amanda on Twitter, go here: / amandacassatt
To follow Avery on Twitter, go here: / avery_akkineni
To follow Avery on Instagram, go here: / avery.akkineni
To follow Jennifer on Twitter, go here: / jen_styles
To follow Swan on Twitter, go here: / swansit
To follow Swan on Instagram, go here: / swansit
#Web3 #Marketing #NFTs

[@Trendsetic]

Great information, and very knowledgeable panel. Thank you!

[@alphaairdrop]

Yes, this opening statement is absolutely true. Just because we're in web3, it doesn't mean we forget the accomplishments that web2 brings and how we can use those to add credibility to the future!

[@alpaykasal2902]

What a GREAT panel... No wasted words here. I kinda feel bad for the panelists tho, constantly answering the same questions over and over and over.... The cost of being a trailblazer, I suppose.

[@BlockchainNames]

Great information!

[@MrPlanitProfit]

We will be teaching web3 secrets👀🔥🔥

[@shawnmuhatia460]

this is great ill do my part

[@micheljordan123]

Wow learned a lot

[@jackpaperhands]

buhaha, and then open mint comes along