Hello Sam, what so you think about call browser ad-ons for your ads, where meta ads call button on your website, so customers can call easier? Have you tested it? Should I include it or not? Thanks for this in-depth video. Tons of value...
Hey Sam! While we are using retargeting and retention campaigns, what kind of Ad creatives do we use? The brand new ads or top performers from prospecting CBO campaign?
This is amazing-finally have some hope!! :D You recommend starting with an ASC campaign if you don’t have data and then graduating the ads after a few weeks-but where do you graduate them to? I thought you’d usually start with CBO and graduate the best-performing 10% to ASC. Also, is it fine to use the same creatives across all interest ad sets? And lastly, what’s the difference between a broad target group and Advantage+ audience control? Not sure if I fully get that. Thanks so much!! :)
Hi, Great Video! I have just 1 question relating to interests. So only after you find the winning ad in 1.Prospecting - BROAD Ad set, you are duplicating into new adset with 1 interest (same campaign)? You are not testing new test ads with interests before you realize it is a winning ad in broad adset?
exactly. always test in broad first to find the winner. once you have a winning ad, you can duplicate it into interest-based ad sets to see if targeting improves performance. are you already running tests this way?
Hey buddy! To create a CVR as a custom metric, just do this : Create a custom metric, use the formula (Purchases ÷ Clicks (all)) × 100, and save it. That's it-your CVR metric is ready!
@@karthickMurugesan-je2zpisn't it CPC (link clicks) instead of all clicks on your ad?. As far as I know that includes profile visits, likes, comments, shares..etc.
When i launch new creatives, do i mix inside the same ad set images and videos? or for images there is 1 ad set and for videos another one?(again, for every new launch). 1 more question please - if i have USA as my main location and 2 more locations, do i open CBO for each country? or all 3 countries together (same content for all countries)
keep images and videos in the same ad set. let the algorithm decide what works best. as for locations, test all 3 in one cbo first. if one outperforms, split it out. how are the results looking so far?
Hey Sam, thanks for the video Im slighlt confused about whether you say we should launch new creatives every time into a new adset or to duplicate the winning adset and add the new creatives in there, please could you clarify
good question. launch new creatives in a new ad set. this keeps the data clean and lets you test without disrupting the performance of the winning ad set. how often are you testing new creatives?
I have watched over 1000 videos on Facebook ads since I started ecommerce in 2019, but I have never seen anyone as in depth as you. I applied your method for Black Friday and I’ve experienced the best, longest, and most profitable campaign ever. I have a question though, which is where I’ve been stuck since the last time. When a Prospecting CBO is doing well and I’m padding it up with new creative packs, will it be okay to increase the budget?
your formula is off. use this instead: **CVR = (purchases/landing page views) * 100**. outbound clicks include people who might not wait for the page to load, which skews data. have you tried using meta’s built-in metrics like purchase conversion rate?
Hey Sam , really nice video! I was wondering if I could help you with more Quality Editing in your videos with good pricing & turnaround time and will also make a highly engaging Thumbnail which will help your video to reach a wider audience ! Lmk what you think ?
When I try to define my engaged audiences, it won’t let me add Facebook and Instagram followers. Is there a trick there or some threshold an account has to for this to work?
![Seungmin "그렇게, 천천히, 우리(As we are)" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/kAzmhLHePqU/mqdefault.jpg)
🚀 FREE Creative Board: forms.gle/quSjJaDd6DirV92bA
Thank´s a lot for this great explanations!
This is a beneficial video! Good job bro
Amazing!
This is the number 1 Facebook ad video I have seen in my life ❤
YOU'RE THE BEST, SAM! YOU JUST SAVED MY TIME TO WATCH OTHER GURU'S LOL
Wow. Just wow
Powerful intro, I love it when creators lead with proof & credentials.
One of the best ads teacher!
Another excellent tutorial! Impressive work!
Thank you.
Hello Sam, what so you think about call browser ad-ons for your ads, where meta ads call button on your website, so customers can call easier? Have you tested it? Should I include it or not? Thanks for this in-depth video. Tons of value...
Awesome 🤩🤩
This guy put out gems! Thank you Sam!
For the scale campaign do you keep it at broad or also do interest?
glad it helped! for scale, broad usually performs best, but layering interests can work if the audience is big enough. have you tried both?
@@SamPiliero I have only done broad so far.
Hi sam can u make a full detailed video about ad creatives,copy etc and how to make a succusful creative and write a good ad video script
also i didnt mention it but thank you so much for this video, its gold bro and its helping so much TY
Hey Sam! While we are using retargeting and retention campaigns, what kind of Ad creatives do we use? The brand new ads or top performers from prospecting CBO campaign?
This is amazing-finally have some hope!! :D
You recommend starting with an ASC campaign if you don’t have data and then graduating the ads after a few weeks-but where do you graduate them to? I thought you’d usually start with CBO and graduate the best-performing 10% to ASC. Also, is it fine to use the same creatives across all interest ad sets? And lastly, what’s the difference between a broad target group and Advantage+ audience control? Not sure if I fully get that.
Thanks so much!! :)
Hey Sam, thanks for sharing this value packed video
I can't seem to find the files you talked about in the description
Just updated! Thank you 🙏
Hi Sam!
What is your formula for CVR?
Purchase : LandingPageView x 100 or
Purchase : Link Clicks x 100 ? Thank you!
Hi, Great Video! I have just 1 question relating to interests. So only after you find the winning ad in 1.Prospecting - BROAD Ad set, you are duplicating into new adset with 1 interest (same campaign)? You are not testing new test ads with interests before you realize it is a winning ad in broad adset?
exactly. always test in broad first to find the winner. once you have a winning ad, you can duplicate it into interest-based ad sets to see if targeting improves performance. are you already running tests this way?
Hey Sam, How to create CVR as a custom metric?
Hey buddy! To create a CVR as a custom metric, just do this : Create a custom metric, use the formula (Purchases ÷ Clicks (all)) × 100, and save it. That's it-your CVR metric is ready!
@@karthickMurugesan-je2zpisn't it CPC (link clicks) instead of all clicks on your ad?. As far as I know that includes profile visits, likes, comments, shares..etc.
Can you work with beginners in dropshipping or are you more focused on those scaling their brands?
When i launch new creatives, do i mix inside the same ad set images and videos? or for images there is 1 ad set and for videos another one?(again, for every new launch).
1 more question please - if i have USA as my main location and 2 more locations, do i open CBO for each country? or all 3 countries together (same content for all countries)
keep images and videos in the same ad set. let the algorithm decide what works best. as for locations, test all 3 in one cbo first. if one outperforms, split it out. how are the results looking so far?
GOATTTTTTT🐐🐐🐐
Hey Sam, thanks for the video
Im slighlt confused about whether you say we should launch new creatives every time into a new adset or to duplicate the winning adset and add the new creatives in there, please could you clarify
good question. launch new creatives in a new ad set. this keeps the data clean and lets you test without disrupting the performance of the winning ad set. how often are you testing new creatives?
I have watched over 1000 videos on Facebook ads since I started ecommerce in 2019, but I have never seen anyone as in depth as you.
I applied your method for Black Friday and I’ve experienced the best, longest, and most profitable campaign ever.
I have a question though, which is where I’ve been stuck since the last time. When a Prospecting CBO is doing well and I’m padding it up with new creative packs, will it be okay to increase the budget?
Is it applicable for affiliate marketer? Or just for ecom?
When do you cut ads, watched a lot of videos but yet to see how or why you cut ads
Hey how do I create the CVR custom metric? I've used CVR = (Purchase/Outbound Link Clicks) * 100 but does not give me accurate data.. Help? Thanks!
your formula is off. use this instead: **CVR = (purchases/landing page views) * 100**. outbound clicks include people who might not wait for the page to load, which skews data. have you tried using meta’s built-in metrics like purchase conversion rate?
where can i find the files in 43:00 i cant find it
Also, I can’t find the file you mentioned at 42:46
Added to description!
Hey Sam , really nice video! I was wondering if I could help you with more Quality Editing in your videos with good pricing & turnaround time and will also make a highly engaging Thumbnail which will help your video to reach a wider audience ! Lmk what you think ?
Appreciate the offer, but I’m good for now.
When I try to define my engaged audiences, it won’t let me add Facebook and Instagram followers. Is there a trick there or some threshold an account has to for this to work?
Hey Sam, i can't find the swipe file?
Added to description!
No file😢
Added to description!
Are you sure you're not one of the gurus like ben heath ?
Damn. We are not playing around anymore huh
been giving out the answers for a year