When you were taking about simplicity it reminded me of the question I hate most about doing logo design. I get asked to help people (friends) to make a cheap logo for them bc I'm a designer 🙃 and they always say "I can only afford to pay you $50, but don't worry I just need something really simple" 🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄 all logos are simple. I don't charge my clients for my designs bc I'm making an oil painting for their logo... Ya know? Does anyone else feel this?
Blaha don't worry I had to do like 8 posters for an elementary school and it took 2 months (very last minute, very annoying) and only got paid $50. It was technically for school and honestly I didn't have to get paid but it took a lot of time OUTSIDE of school so it just felt like a lot of work for no compensation. Edit: I'm a junior in high school
That's when you respond with, yeah. It cost me 6 figures in student loans and x amout of experience to make a simple logo. This is my price, and I am sticking with it. You can also ask them for how much impact the logo will make for them. If you want to push them forward with your stuff.
"I'm a graphic designer, so I don't really know how to code websites". I feel you man, I've been trying to explain that to everyone who asks me for a website. You just earned a new subscriber!
@@Aestareth_ I wordpressed a website with 0...like -0 skill and know how. It had me saying curse words. Took me days to figure that mess out. You web designers most definitely deserve every cent!! It is so time consuming
@@animorte9790 you can use Figma to design a website (RUclips search “Figma for web design” there’s plugins for Wordpress, specifically one called oxygen that is basically drag and drop, and you can most definitely recreate exactly what you design in Figma. Figma is free too!
bruh that plumber rainbow logo was lit af! fucking brilliant logo if you ask me. i absolutely loved the wholesome vibe. sometimes its really good to break out the stereotypical design styles.
"Sunshine cleaning" Is a company that cleans up murder scenes. And there logo uses a 🌈 A rainbow is so odd to see when you think of cleaning up blood and scrubbing brains out of the shower.
I have just started commercially designing as a freelancer, and I just wanted to vent, since most of the stuff mentioned is what I try to put into practice but my clients don't seem to appreciate it. When I submit something that's simple and appropriate, they want something flashy and when I try to explain the whole process, they ignore me. And then for some reason, they point out "I'm not paying to do some scribbling" as if all the research and thought I put into is insignificant.
Awesome video! Thanks for this. One thing to note is that "appropriate"-ness is ENTIRELY subjective. The client might want something that allows them to stand out. Apple is a prime example of this. A piece of fruit to represent tech??? But it works beautifully. Just thought that was worth mentioning! 🙏 So thankful for your videos!
So many people in the comments speaking with authority on the meaning of "the apple". Jobs and Wozniak have both said it was because they liked apples, and the MacIntosh was their favourite. The bite makes it more like an apple. It's not original sin, it's not knowledge, it's not Turing's suicide. Its just an apple.
Interesting. I'm no designer but something I do when I'm driving around the UK is to look at the logos on vans and lorries and judge them on their style and content as you mentioned in this excellent video. My pet hate is the logos that include a tag line done in a style that makes it harder to read. The tagline is the message and should communicate with as much ease as possible. If I find myself struggling or working hard to read that all important tagline, the logo fails! Thank you Will, great message.
5:54 Botanically, a tomato is a fruit-a berry, consisting of the ovary, together with its seeds, of a flowering plant. However, the tomato is considered a "culinary vegetable" because it has a much lower sugar content than culinary fruits; it is typically served as part of a salad or main course of a meal, rather than as a dessert. Tomatoes are not the only food source with this ambiguity; bell peppers, cucumbers, green beans, eggplants, avocados, and squashes of all kinds (such as zucchini and pumpkins) are all botanically fruit, yet cooked as vegetables. This has led to legal dispute in the United States. In 1887, U.S. tariff laws that imposed a duty on vegetables, but not on fruit, caused the tomato's status to become a matter of legal importance. The U.S. Supreme Court settled this controversy on May 10, 1893, by declaring that the tomato is a vegetable, based on the popular definition that classifies vegetables by use-they are generally served with dinner and not dessert ( _Nix v. Hedden_ (149 U.S. 304)). The holding of this case applies only to the interpretation of the Tariff of 1883, and the court did not purport to reclassify the tomato for botanical or other purposes.
It's funny that the Apple logo actually breaks the first rule, an apple for a tech company? This twist is what makes it so interesting and creative, in my opinion. It's in contrast to companies like IBM. A good example for that "out of the box" thinking often means breaking the rules.
It seems Steve Jobs wasn’t a big fan of the first logo of Apple by Ronald Wayne. It showed Isaac Newton sitting under a tree with a glowing apple on top of his head. So within a year Steve asked another graphic designer, Rob Janoff to design a fresh logo. He came up with the “bite” in the Apple logo and Steve added rainbow color to it. Janoff had later explained two reasons why he used a bitten apple for the logo : 1. He didn’t want people to confuse it with a tomato. 2. He tried punning on words ‘bite’ and ‘byte’ (to lend a geeky flavor to the fruit)
Make a video how to convince a client to ask something appropriate. Many clients do have some kind of bad taste and want cheesy things. How can we convince them, especially when they're too stubborn?
@@lishhvlogs4128 Nope, since clients aren't well versed in your world they cannot appropriately express their actual wishes. So you must translate it for them. If you can't do that, you're a shit designer.
You can never convince someone. Also, if they’re stubborn then you may be attracting the wrong kind of client. Make sure you position yourself as the expert and work hard to understand their business and their goals as well.
The apple logo has a bite in it (aside from legibility like you mentions) because of it being a reference to the forbidden fruit of knowledge. It notes the symbolism of a computer’s purpose in dealing with information and knowledge in general.
Everyone who's interested in logo design, I'd suggest looking up Sagi Haviv. There are a few videos on youtube of him talking that are full of gems... Oh, and he's done some of the most recognisable our world has seen to date.
I feel like this video could have been just a link to one of Sagi Haviv's talks. Watching this video, after all i could find of Sagi's, really doesn't look like something out of personal experience. Guess it doesn't matter who the message comes from, as long as its heard :)
I would love to see a huge company like Amazon switch to comic sans for a month just to screw with people. It would be even funnier if a bunch of different companies secretly got together and decided to screw with their logos for a short amount of time to convince people that this was the new direction things were going. It would make a great April fools prank.
Another good way to get the point of simplicity across is to ask the client to imagine the logo in full color vs how it looks in monotone. Can you tell what it represents when it's rendered in only 2 colors? If so, it's a logo that can be used across a broad spectrum of media.
The bite out of the Apple logo was not to indicate that it is an apple and not a tomato. They took a byte out of the apple. A byte is a unit of digital information that most commonly consists of eight bits. So the byte linked the logo to computers.
I feel grateful upon watching this video tutorial. I won't make any mistake anymore. Wonderful! Thank you so much for the tutorial.. Thanks for this idea.. I've realized that the problem with having no idea about making mistakes for instance makes you tend to make a mistake. If you avoid these mistakes you'll come up with a perfect design. Thanks a lot!
To answer your question "is a tomato a fruit or a vegetable?": They are both. Fruit is both a botanical and a gastronomical term, vegetable is a gastronomic term only. Gastronomically spoken: A vegetable is a part of a plant that is usually prepared before consumption. Tomatoes are usually cooked in soups, sauces, pizza toppings, ... before consumption. They are less often eaten without preparation. A fruit is a part of a plant that is usually eaten like it is. Apples are - for example - eaten as they come from the tree. Okay, washing is a good idea, but that's not "preparation" in this sense of the word. Botanically spoken: A fruit is a part of a plant that started as either a blossom or as a part of it, like apples, lemons or... tomatoes. But then again, by far most edible fruits are actually accessory fruit. But that leads us too far astray. There is no botanical term for "vegetables", as there is no definable feature of all vegetables, except for being "edible", but that is not by far similar enough for botany. THIS is where the confusion and the never-ending but completely pointless discussion stems from. I never thought I'd explain this in the comments on a video about logo design, though... :D
Not according to the designer that created it. Thats a myth. Along with the myths of: Its to represent Turing who killed himself using a poisoned apple; or to be a representation of a computer "byte"
Personally, I think a Rainbow Logo for a Plumber sounds fun! haha. But yeah probably not the most appropriate... I just think sometimes the most random things can be the most memorable
the apple logo is simple because they built the brand over the years. same as others like mcdonald for example. for new product/ company to make it simple like that is hard. people would not recognised the logo. see apple logo for many years, how did the logo evolved? the first logo was very complex
NEWSPAPER TYPESETTING RULES for the 1900's as STANDARD PROTOCOL today, well that stands out suddenly so much better, cause nobody remembers the damn rules anymore and we are only 10-15 years removed, maybe not even that far removed from traditional print publishing as primary focus for publishing. So retain your awareness about 1900's NEWSPAPER TYPESETTING RULES and remain classic, ensure your clarity of context is very, very good because you are using these rules. Pretty simple rules these ones. The main one to keep in mind is this: ALWAYS USE a SERIF FONT as (headline or text body) with a SAN SERIF FONT as (headline or body text) and maintain this rule as standard protocol. It's pretty simple and it's essential.
anyone else genuinley hate simple logos? the logo is my first impression of your brand and if i cant tell what you do by your logo, i'm not investigating further. i LOVE logos with shirts for clothing stores, or tools for construction companies. logos that are just the name of the company don't even classify as logos imo.
Hey Will, great vid. Apparently Steve Jobs decided to call his company Apple because he loved his experience as an apple picker during his student years.
I did do graphic design/printing in school. Had to design my own logo. Now almost 30 years later still use it and it still stands the test of time. It follows most of your rules and friends still think it looks cool. So why change it. :D
...When a company name uses some crazy/weird interpretation of calligraphy that looks like 3 different letters, none of which are the letter it is supposed to represent.
Hi Will, I am new to the Graphics Design world and I am learning each day a lot by watching these wonderful videos, so thank you! I have designed a logo for me, of my name and I wondered if you could review and critique it. It would go a long way in helping me hone my craft!
because design is empathy that's why it has to be appropriate. in apple's logo, they added a bite in it because it looks like a cherry without that bite in it
this guy sounds like James Moriarty from sherlock holmes with rdj and jude law. Auto sub.... This guy must be a design mastermind... oh hey! 2 days before a brand new year!!! Hope y`all have a great one! Stay safe!!
Three things that make me not take this video seriously: 1: Olde English font. Everywhere. Especially on the left chest of his hoodie. 2: Referring to TRAJAN as TROJAN. 3: Constantly using the Apple logo as an example, but completely ignoring the fact that it didn't always look like that. I stopped at 10 minutes.
about "appropriate" sometimes being inappropriate to the extreme might be a good move: like in Reykjavik there's a popular ice-cream place called "eldur" which means fire... imho they nailed it
That's a different approach, fire and ice do have a connection - they are opposites. The same cannot be said about a rainbow and a plumber - there is literally no connection whatsoever. It's the connection that counts.
@@bloodraven2537 then, what about electronics and Apple? is there a connection? because if you want to talk about it like a figurative meaning, then I can say that rainbow came after rain, so a plumber can make the 'rain' inside your house to stop so you can see a rainbow.
The majority of the biggest international brands will spend millions of dollars on the same type of logo, regardless of what they are selling… *Golden Ratio/Sacred Geometry/Ancient Symbolism*
Apple's bite is and relation to the forbidden fruit in the book of Genesis. They can give a damn about you thinking it's a damn Orange. But right on good video, very informative.
I don't think so as long as your logo is some part of your name. Like look at skrillex for example where he uses those 3 lines as "ill". Even illenium uses the phoenix as his logo. As for your logo I'd say you're good cos I like it and could instantly tell ur a musician too
Actually, what he is saying at 4:20 isn't necessarily true: Dutch railways have a sign that no inexperienced person can draw after seeing it for 10 sec. Yet the thing is 50 years old. Google it: Nederlandse Spoorwegen logo.
Dear Mr. Patterson, It is from the bottom of my heart that I have to say this. I and a mob of your channel followers come here, to see and to learn things that are important. Now, you have chosen to give us one more take away. Something to unsee. Yes, it is that lousy NETFLIX smooch Advertisement just as you were, plainly talking. Phew! Thou shalt have mercy on us. Amen.
I always thought the Apple with a bite out of it was a geeky Nod (tribute) towards Alan Turing. It's always said online that it is a simple coincidence/urbarn myth, however there is an stature in Manchester stating different. The creater of the logo even said it's a coincidence, bit given back them it wasn't the thing to be gay, many don't believe the official narrative.
@Cgladdywell Checked out your channel! Things look like they are headed in the right direction! Just gotta keep at it yo! Maybe experiment with some voiceover!!
Hi Will! My biggest struggle is tied with your first tip. It's because in some cases it's obvious what is appropriate for a business but in others really isn't. For example, I had to make a logo for a small business that sells wood. I had no idea what kind of typeface I should chose. Or for a chemical company.
You could think that an apple is a bad design and name for an electronic company, same way as phone or tablet would be a bad name or logo for a grocery store. So maybe the plumber rainbow ain't all bad. Rainbow plumming sounds fair compare to apple computer.
![Jack Harlow - Hello Miss Johnson [Official Music Video]](http://i.ytimg.com/vi/Q86_nlRoIGw/mqdefault.jpg)
When you were taking about simplicity it reminded me of the question I hate most about doing logo design. I get asked to help people (friends) to make a cheap logo for them bc I'm a designer 🙃 and they always say "I can only afford to pay you $50, but don't worry I just need something really simple" 🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄🙄 all logos are simple. I don't charge my clients for my designs bc I'm making an oil painting for their logo... Ya know? Does anyone else feel this?
Haha too true. The irony lost on your 'friends' is that simplicity takes more time than clutter.
People think simple = fast = cheap.
Blaha don't worry I had to do like 8 posters for an elementary school and it took 2 months (very last minute, very annoying) and only got paid $50.
It was technically for school and honestly I didn't have to get paid but it took a lot of time OUTSIDE of school so it just felt like a lot of work for no compensation.
Edit: I'm a junior in high school
$50 is reasonable for a logo price.
That's when you respond with, yeah. It cost me 6 figures in student loans and x amout of experience to make a simple logo. This is my price, and I am sticking with it. You can also ask them for how much impact the logo will make for them. If you want to push them forward with your stuff.
"I'm a graphic designer, so I don't really know how to code websites". I feel you man, I've been trying to explain that to everyone who asks me for a website. You just earned a new subscriber!
No lie, I've actually been looking into both for this reason exactly.
as a web developer, i wish people would stop asking me for websites too, but mostly because they don't know how much it actually costs
@@Aestareth_ I wordpressed a website with 0...like -0 skill and know how. It had me saying curse words. Took me days to figure that mess out. You web designers most definitely deserve every cent!! It is so time consuming
@@animorte9790 you can use Figma to design a website (RUclips search “Figma for web design” there’s plugins for Wordpress, specifically one called oxygen that is basically drag and drop, and you can most definitely recreate exactly what you design in Figma. Figma is free too!
Will: A logo has to be simple.
Metal bands: hold my beer
also, they skip the legiable part
@@Badsmile2 lol those logos look like everything BUT the words they are meant to be! So damn trippy😂😂
this guy knows why i’m here
Haha
bruh that plumber rainbow logo was lit af! fucking brilliant logo if you ask me. i absolutely loved the wholesome vibe. sometimes its really good to break out the stereotypical design styles.
If plumbers had rainbows in their logos and wore pink unicorn jumpsuits I would call them over just to look at them tbh
"Sunshine cleaning"
Is a company that cleans up murder scenes. And there logo uses a 🌈
A rainbow is so odd to see when you think of cleaning up blood and scrubbing brains out of the shower.
Pause.
Special mention: do whatever Adobe just did and make all your icons the same damn color so no one knows whats what anymore.
ha
@@willpatersondesign ha
@@twentyeight602 ha
@@Kjell-ub9vu ha
ha
I have just started commercially designing as a freelancer, and I just wanted to vent, since most of the stuff mentioned is what I try to put into practice but my clients don't seem to appreciate it. When I submit something that's simple and appropriate, they want something flashy and when I try to explain the whole process, they ignore me. And then for some reason, they point out "I'm not paying to do some scribbling" as if all the research and thought I put into is insignificant.
Awesome video! Thanks for this. One thing to note is that "appropriate"-ness is ENTIRELY subjective. The client might want something that allows them to stand out. Apple is a prime example of this. A piece of fruit to represent tech??? But it works beautifully. Just thought that was worth mentioning! 🙏 So thankful for your videos!
Exactly. Awesome comment. Thank you for saying it.
So many people in the comments speaking with authority on the meaning of "the apple". Jobs and Wozniak have both said it was because they liked apples, and the MacIntosh was their favourite. The bite makes it more like an apple.
It's not original sin, it's not knowledge, it's not Turing's suicide. Its just an apple.
But is it a bite or a byte?
Yes, and they also have an answer for why their first computer was priced $666.66.
Interesting. I'm no designer but something I do when I'm driving around the UK is to look at the logos on vans and lorries and judge them on their style and content as you mentioned in this excellent video. My pet hate is the logos that include a tag line done in a style that makes it harder to read. The tagline is the message and should communicate with as much ease as possible. If I find myself struggling or working hard to read that all important tagline, the logo fails! Thank you Will, great message.
5:54 Botanically, a tomato is a fruit-a berry, consisting of the ovary, together with its seeds, of a flowering plant. However, the tomato is considered a "culinary vegetable" because it has a much lower sugar content than culinary fruits; it is typically served as part of a salad or main course of a meal, rather than as a dessert. Tomatoes are not the only food source with this ambiguity; bell peppers, cucumbers, green beans, eggplants, avocados, and squashes of all kinds (such as zucchini and pumpkins) are all botanically fruit, yet cooked as vegetables. This has led to legal dispute in the United States. In 1887, U.S. tariff laws that imposed a duty on vegetables, but not on fruit, caused the tomato's status to become a matter of legal importance. The U.S. Supreme Court settled this controversy on May 10, 1893, by declaring that the tomato is a vegetable, based on the popular definition that classifies vegetables by use-they are generally served with dinner and not dessert ( _Nix v. Hedden_ (149 U.S. 304)). The holding of this case applies only to the interpretation of the Tariff of 1883, and the court did not purport to reclassify the tomato for botanical or other purposes.
I see
a fellow man of science
Kudos for writing all that
It's funny that the Apple logo actually breaks the first rule, an apple for a tech company? This twist is what makes it so interesting and creative, in my opinion. It's in contrast to companies like IBM. A good example for that "out of the box" thinking often means breaking the rules.
It seems Steve Jobs wasn’t a big fan of the first logo of Apple by Ronald Wayne. It showed Isaac Newton sitting under a tree with a glowing apple on top of his head. So within a year Steve asked another graphic designer, Rob Janoff to design a fresh logo. He came up with the “bite” in the Apple logo and Steve added rainbow color to it.
Janoff had later explained two reasons why he used a bitten apple for the logo :
1. He didn’t want people to confuse it with a tomato.
2. He tried punning on words ‘bite’ and ‘byte’ (to lend a geeky flavor to the fruit)
I thought it was not to be confused with the Beatles Apple records company.
@@lisaowen6103 , a lot of people have thought the same thing. I'm sure they will continue to do so.
I would definitely trust a solicitor with comic sans... I know he'll give me epic advice with my legal issues.
haha
@@willpatersondesign ha
@@willpatersondesign ha
Make a video how to convince a client to ask something appropriate.
Many clients do have some kind of bad taste and want cheesy things. How can we convince them, especially when they're too stubborn?
Ahahahaha ohwell the logo is for them afterall😂😂😂
@@lishhvlogs4128 Nope, since clients aren't well versed in your world they cannot appropriately express their actual wishes. So you must translate it for them. If you can't do that, you're a shit designer.
You can never convince someone. Also, if they’re stubborn then you may be attracting the wrong kind of client.
Make sure you position yourself as the expert and work hard to understand their business and their goals as well.
Alishaba Ramzan the logo isn’t for the client. It’s for the client’s clients
I just do what they want if they're super specific, they know what they want lol
The apple logo has a bite in it (aside from legibility like you mentions) because of it being a reference to the forbidden fruit of knowledge. It notes the symbolism of a computer’s purpose in dealing with information and knowledge in general.
Something else to consider is that a good logo should work in one colour. Try and change your logo to black on white and see if it's still legible.
Everyone who's interested in logo design, I'd suggest looking up Sagi Haviv. There are a few videos on youtube of him talking that are full of gems... Oh, and he's done some of the most recognisable our world has seen to date.
I feel like this video could have been just a link to one of Sagi Haviv's talks. Watching this video, after all i could find of Sagi's, really doesn't look like something out of personal experience. Guess it doesn't matter who the message comes from, as long as its heard :)
I would love to see a huge company like Amazon switch to comic sans for a month just to screw with people. It would be even funnier if a bunch of different companies secretly got together and decided to screw with their logos for a short amount of time to convince people that this was the new direction things were going. It would make a great April fools prank.
Another good way to get the point of simplicity across is to ask the client to imagine the logo in full color vs how it looks in monotone. Can you tell what it represents when it's rendered in only 2 colors? If so, it's a logo that can be used across a broad spectrum of media.
I like this idea of critiquing. I haven't seen anyone touch on this in the past couple months.
The bite out of the Apple logo was not to indicate that it is an apple and not a tomato. They took a byte out of the apple. A byte is a unit of digital information that most commonly consists of eight bits. So the byte linked the logo to computers.
I think I learned more from Will than I did at my university
1rule I have. If something looks simple and impactful in b&w, that's a good logo.
Simplicity is a key component to a successful logo design but I strongly disagree with the "drawing it in 10 seconds or less" test.
It doesn't have to be a perfect drawing. It just has to strongly resemble the logo so others can identify it. It's a great test.
I'm the one who has the worst connection, so I take time to draw your "a" while the video is loading
Right after he said his video was sponsored by squarespace, I got a Wix ad.
Coincidence? I think not.
I feel grateful upon watching this video tutorial. I won't make any mistake anymore.
Wonderful! Thank you so much for the tutorial.. Thanks for this idea.. I've realized that the problem with having no idea about making mistakes for instance makes you tend to make a mistake. If you avoid these mistakes you'll come up with a perfect design. Thanks a lot!
I heard Apple has a bite cause people still buy(take a bite)it knowing it offers the same thing every time. (We all know the taste of apple right?)
To answer your question "is a tomato a fruit or a vegetable?": They are both. Fruit is both a botanical and a gastronomical term, vegetable is a gastronomic term only.
Gastronomically spoken:
A vegetable is a part of a plant that is usually prepared before consumption. Tomatoes are usually cooked in soups, sauces, pizza toppings, ... before consumption. They are less often eaten without preparation.
A fruit is a part of a plant that is usually eaten like it is. Apples are - for example - eaten as they come from the tree. Okay, washing is a good idea, but that's not "preparation" in this sense of the word.
Botanically spoken:
A fruit is a part of a plant that started as either a blossom or as a part of it, like apples, lemons or... tomatoes.
But then again, by far most edible fruits are actually accessory fruit. But that leads us too far astray.
There is no botanical term for "vegetables", as there is no definable feature of all vegetables, except for being "edible", but that is not by far similar enough for botany.
THIS is where the confusion and the never-ending but completely pointless discussion stems from.
I never thought I'd explain this in the comments on a video about logo design, though... :D
That is perfect, thank you so much
Today 1 of May!!! The holiday for workers from all over the world!!!! Unite!!!!)))
The bite out of the Apple logo represents the forbidden fruit. Temptation.
Exactly right.
Not according to the designer that created it. Thats a myth. Along with the myths of: Its to represent Turing who killed himself using a poisoned apple; or to be a representation of a computer "byte"
@@euphospug i thought it's for legibility. An apple with a bite is clearer than an apple itself.
Adding asymmetry is a clever solution for something so simple like an apple.
Soon it will mean "an apple a day keeps Covid away" It needs little horns or a worm now.
Personally, I think a Rainbow Logo for a Plumber sounds fun! haha. But yeah probably not the most appropriate... I just think sometimes the most random things can be the most memorable
the apple logo is simple because they built the brand over the years. same as others like mcdonald for example. for new product/ company to make it simple like that is hard. people would not recognised the logo.
see apple logo for many years, how did the logo evolved? the first logo was very complex
I know right! More like a detailed painting :)
Nice and very helpful as always! btw tomato it is a fruit as everything containing seed (yes, even cucumbers and peppers).
very helpful bro
love how you explain things
Excellent resource for teachers, thanks.
I always thought the bite was a byte, because.. computers =P
Liked the definition of simplicity that you provided. 👌👍.... helpful tips as well. Good job
NEWSPAPER TYPESETTING RULES for the 1900's as STANDARD PROTOCOL today, well that stands out suddenly so much better, cause nobody remembers the damn rules anymore and we are only 10-15 years removed, maybe not even that far removed from traditional print publishing as primary focus for publishing.
So retain your awareness about 1900's NEWSPAPER TYPESETTING RULES and remain classic, ensure your clarity of context is very, very good because you are using these rules.
Pretty simple rules these ones.
The main one to keep in mind is this:
ALWAYS USE a SERIF FONT as (headline or text body) with a SAN SERIF FONT as (headline or body text) and maintain this rule as standard protocol. It's pretty simple and it's essential.
I've worked together with a carpenter, who had a logo that made me think about cake decoration. Looked fancy, but not appropriate.
Thank you for this video. I also just purchased the book Logo Modernism and I will be using it to further my design process!
anyone else genuinley hate simple logos? the logo is my first impression of your brand and if i cant tell what you do by your logo, i'm not investigating further. i LOVE logos with shirts for clothing stores, or tools for construction companies. logos that are just the name of the company don't even classify as logos imo.
I bet you own an iPhone or a smart phone. Tell me how you didn't invest with their logos.
Great video, Will. However I thought Apple's logo was about taking a bite out of the competition, which back then was IBM.
Hey Will, great vid. Apparently Steve Jobs decided to call his company Apple because he loved his experience as an apple picker during his student years.
I did do graphic design/printing in school. Had to design my own logo. Now almost 30 years later still use it and it still stands the test of time. It follows most of your rules and friends still think it looks cool. So why change it. :D
...When a company name uses some crazy/weird interpretation of calligraphy that looks like 3 different letters, none of which are the letter it is supposed to represent.
Hi Will,
I am new to the Graphics Design world and I am learning each day a lot by watching these wonderful videos, so thank you!
I have designed a logo for me, of my name and I wondered if you could review and critique it. It would go a long way in helping me hone my craft!
because design is empathy that's why it has to be appropriate. in apple's logo, they added a bite in it because it looks like a cherry without that bite in it
You could end the vid with all the logos on screen... Just to save me from going back and seeing which ones I liked best. TFS, G :)
I would love a whole series on “inappropriate” logos 😂😂
I would design a whole bunch of those just for fun. No clients and an Adobe subscription means I'm down.
@@_lil_lil do it! 😆
hmm..now I'm thinking about my logo. good things to think about, great video.
Thank you
Simple, good advice.
lucky, im learning graphic design and they also teach us coding and how to build a website from scratch
Hi ! Thanks for all the tips, also may i ask what tablet do u use ? Have a nice week 😊
I like that Vape you have. Keeping it real!
this guy sounds like James Moriarty from sherlock holmes with rdj and jude law. Auto sub.... This guy must be a design mastermind... oh hey! 2 days before a brand new year!!! Hope y`all have a great one! Stay safe!!
There is a _Rainbow Plumbers_ down the road from me. xD
Three things that make me not take this video seriously: 1: Olde English font. Everywhere. Especially on the left chest of his hoodie. 2: Referring to TRAJAN as TROJAN. 3: Constantly using the Apple logo as an example, but completely ignoring the fact that it didn't always look like that. I stopped at 10 minutes.
As soon as I discovered you Will I subscribed 👍🏻😍
Thanks :D
I always look forward to watching your videos. Thanks Will
I appreciate that!
about "appropriate"
sometimes being inappropriate to the extreme
might be a good move:
like in Reykjavik there's a popular ice-cream place
called "eldur" which means fire...
imho they nailed it
That's a different approach, fire and ice do have a connection - they are opposites. The same cannot be said about a rainbow and a plumber - there is literally no connection whatsoever. It's the connection that counts.
@@bloodraven2537 then, what about electronics and Apple? is there a connection? because if you want to talk about it like a figurative meaning, then I can say that rainbow came after rain, so a plumber can make the 'rain' inside your house to stop so you can see a rainbow.
Imagine DISLIKING this video... 🤦🏼♂️ Appreciate you man! 👏🏻
The majority of the biggest international brands will spend millions of dollars on the same type of logo, regardless of what they are selling…
*Golden Ratio/Sacred Geometry/Ancient Symbolism*
Customer's brief: simple and minimalistic.
Customer after receiving the logo: is it too simple?
Nolimit records logo was the best I’ve seen 🔥
Simple but hot
Because it carries seeds, a tomato is considered to be a fruit, not a vegetable. This means that cucumbers are also considered to be a fruit.
Its so satisfying looking at the process of sketching for some reason
yep, definitely satisfying! at 3:13
very useful content. thank you so much.
I like your desk and wall. I want an iPad Pro, but I suck at business, so can't afford...
Man I appreciate these insights critical
Apple's bite is and relation to the forbidden fruit in the book of Genesis. They can give a damn about you thinking it's a damn Orange. But right on good video, very informative.
Thanks for sharing your knowledge Will 💜 your the best 🙌🏻
The apple also represents "envy" - so when there's a bite taken out of it - it means you've been enticed. (As I type on my Mac)
I'd be very interested in logo design for let's say music artists. Do we need lettering to accompany the icon? Keep it solely an icon?
I don't think so as long as your logo is some part of your name. Like look at skrillex for example where he uses those 3 lines as "ill". Even illenium uses the phoenix as his logo. As for your logo I'd say you're good cos I like it and could instantly tell ur a musician too
Actually, what he is saying at 4:20 isn't necessarily true: Dutch railways have a sign that no inexperienced person can draw after seeing it for 10 sec. Yet the thing is 50 years old. Google it: Nederlandse Spoorwegen logo.
The most difficult part of designing a logo is the client.
Dear Mr. Patterson,
It is from the bottom of my heart that I have to say this. I and a mob of your channel followers come here, to see and to learn things that are important.
Now, you have chosen to give us one more take away. Something to unsee. Yes, it is that lousy NETFLIX smooch Advertisement just as you were, plainly talking.
Phew!
Thou shalt have mercy on us.
Amen.
I always thought the Apple with a bite out of it was a geeky Nod (tribute) towards Alan Turing.
It's always said online that it is a simple coincidence/urbarn myth, however there is an stature in Manchester stating different.
The creater of the logo even said it's a coincidence, bit given back them it wasn't the thing to be gay, many don't believe the official narrative.
Good morning Will- Happy Friday.
Well done!!!! 👊🏼
Thanks! You too!
in my country, every school text book (grade 1 to 11) are printed in Time New Roman font.
Any time I see a video with a title like this I get nervous at first.
Thank you so much for this informative video! I got so much out of it.
You are so welcome!
Such a good video 🙌🏼 full of great advice 💜
Great content as usual! Love the new backdrop! Are those all video ideas?
Most of them are video ideas! Ha. Gives you a sneak peak into what’s coming ;). Thank you very watching!
Will ....what brand of tablet you using dude ?? ;)
Apple
I probably wont be able to tell the difference from a real Starbucks logo to a fake one
A well nice copy of Sagi Haviv on what a good logo should be.
Thanks you so much , as always 😍
'Trojan' font for a Nursery , hahaha!
This is kool💯🔥🔥 this is the kind of value I want to add to my RUclips channel.
Awesome ideas as always! When does CDM start again?
Good way to look at graphic
Hi thanks for the informative video , could you make a video on designing social media templates
i have to say imo the weight of the apple logo is way more balanced with the bite taken out
i feel like you can easily make a tom hardy voice
I hope you guys enjoy the video! What are some of your biggest struggles in design/business right now? Let me know below! :)
That means a lot! I'm glad I could inspire you :D
@Cgladdywell Checked out your channel! Things look like they are headed in the right direction! Just gotta keep at it yo! Maybe experiment with some voiceover!!
Hi Will! My biggest struggle is tied with your first tip. It's because in some cases it's obvious what is appropriate for a business but in others really isn't. For example, I had to make a logo for a small business that sells wood. I had no idea what kind of typeface I should chose. Or for a chemical company.
I'm not good at sketching...😵😵
Can I become a graphic designer😰
Plz reply plz
@Cgladdywell Checked your channel...my opinion though. I feel like you should change the Thumbnail color. I feel Gold is too harsh for the eyes.
On the topic of logos, Squarespace’s new logo (mark) is still too complicated for me.
I agree, what they need is a logo system rather than plaster the same one across all mediums.
Fine job here.
You could think that an apple is a bad design and name for an electronic company, same way as phone or tablet would be a bad name or logo for a grocery store.
So maybe the plumber rainbow ain't all bad. Rainbow plumming sounds fair compare to apple computer.