Transmission Model of Communication: Shannon and Weaver

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  • Опубликовано: 21 авг 2024
  • This video looks at the transmission model of communication by Shannon and Weaver. In most textbooks, it includes the sender, message, channel, receiver, and noise. The model is sometimes called the information transfer model of communication or linear model.
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    This communication process or communication model was developed by Shannon and Weaver in the late 1940s and has some strengths: It's useful for understanding how information is transferred or transmitted from A to B.
    It also has many limitations when applying it to face-to-face communication.
    It lacks the concept of feedback and does not account for nonverbal communication nor the interpretive variation between and among people.
    The Shannon and Weaver model is sometimes called the transmission model of communication or the container model of communication depending on the textbook you're reading.
    .

Комментарии • 193

  • @batanguenainquarantine2491
    @batanguenainquarantine2491 3 года назад +13

    Thank you for this video. I have my Midterms tomorrow and this is what I need. A crash course to review me.

  • @alexanderlyon
    @alexanderlyon  6 лет назад +1

    FREE 7 Instant Tips for Confident & Composed Public Speaking: www.alexanderlyon.com/free-resources

    • @rajatheking6944
      @rajatheking6944 6 лет назад

      Communication Coach Alex Lyon hi can u reply me i have a small doubt brother btw im 14 sir

    • @alexanderlyon
      @alexanderlyon  6 лет назад

      What's up?

    • @rajatheking6944
      @rajatheking6944 6 лет назад

      Communication Coach Alex Lyon wow thanks a lot sir i saw a apk named who uses my wifi and i found that a stranger named communication weaver i didnt brocked hik becoz i think hes admin of my wifi router may be and hes is using mac i told mac address and id address of him should i block him or not

    • @alexanderlyon
      @alexanderlyon  6 лет назад

      Sorry. I'm not sure how to advise you on this. Good luck.

  • @alexanderlyon
    @alexanderlyon  7 лет назад

    What are your thoughts about this model?

    • @yenpanda187
      @yenpanda187 7 лет назад +1

      Communication Skills Coach Alex Lyon Thank you so much! This video made Shannon and Weaver's model seem much easier!

    • @alexanderlyon
      @alexanderlyon  7 лет назад +1

      Hi, Yen. You're welcome. I'm happy to help. I hope you get to enjoy some other videos here as well. :-)

  • @jermaineedwards7157
    @jermaineedwards7157 5 лет назад +6

    Doing an awesome job. As someone who has to present and communicate big ideas daily your work has been very helpful. Appreciate the generous content.

    • @alexanderlyon
      @alexanderlyon  5 лет назад +1

      Hi, Jermaine. Thanks for the encouragement. I'm happy to hear the videos are helpful.

  • @aaronbourne1725
    @aaronbourne1725 4 года назад +21

    So let me get this straight....The shannon weaver's model is like the linear model, where there isn't feedback?

  • @viaujoc
    @viaujoc 5 лет назад +16

    When I present this model to an audience I also add a box around the sender and the receiver labeled "Context". This takes into account the things that the sender may take for granted when writing the message and the bias that the receiver may add when interpreting it. Although a communication itself may have occurred, I think that adding the Feedback and the Contexts really helps modeling the required elements of an "Efficient communication" and makes the model more suitable for human interactions. Also, I think that we should interpret the Feedback component of the model loosely enough to include non-verbal reactions as a form of feedback. Shannon & Weaver did include only one channel element in their original model, which is consistent with a technological communication (ex: phone) but human communication simply has different channels for the Message and the Feedback: a message is sent verbally (sound channel) and the feedback may be a non-verbal gesture (visual channel).

    • @alexanderlyon
      @alexanderlyon  5 лет назад +2

      Hi Jocelyn. I have another video on the Transactional Model that gets into feedback, context, nonverbal, etc. It builds on this video: ruclips.net/video/6d7w5CRnf7k/видео.html

  • @gloriakisoso618
    @gloriakisoso618 6 лет назад +9

    God bless you and thank you so much.. you really simplified the concept. Please make another video for all the other models of communication. GOD BLESS

    • @alexanderlyon
      @alexanderlyon  6 лет назад

      Hi Gloria. God bless you! I actually do have 3 other videos on other models:
      Here they are:
      1. Transactional Model: ruclips.net/video/6d7w5CRnf7k/видео.html
      2. Comparison/Contrast: A. Transmission, B. Transactional, and C. Constitutive Models: ruclips.net/video/O-O-fV5qT-0/видео.html
      3. Strategic Ambiguity: ruclips.net/video/eHy1tEnSoFY/видео.html

  • @vanezzaterry7768
    @vanezzaterry7768 6 месяцев назад

    short and to the point. Explaining with a basic example of Let's get a dog the message/channel communication in between the encoder and decoder

  • @nicholasssekasi6745
    @nicholasssekasi6745 6 лет назад +1

    Thank you so much sir.... I was especially blessed when you said at the end "God bless you "

  • @mysophorn
    @mysophorn 2 года назад

    I've learned the model in my IT class back then. I understand it better from you video. Thank you.

  • @drz1304
    @drz1304 3 года назад +4

    thank you so much! I badly need this for my online class hayy

  • @frans_tres213
    @frans_tres213 5 лет назад +5

    Thank you so much Sir ! It helps a lot ! 👍❤

  • @imaneelaali7854
    @imaneelaali7854 6 лет назад +5

    thank u so much sir .. it is sooo helpful for my communication studies exam

  • @tarunshukla6060
    @tarunshukla6060 4 года назад +3

    You got new friend from india,truely i needed this for tomorrow class,thanks ✌️

  • @ceced8147
    @ceced8147 2 года назад

    It’s the fact that I just started high school and have a test about this( I live in Sweden) but in America you guys are doing this in college, I didn’t think the schools systems were that different.

    • @alexanderlyon
      @alexanderlyon  2 года назад

      They teach it in high school here as well.

  • @Babyfacewilly
    @Babyfacewilly 3 года назад

    Great explanation.. Short, Clear & Simple... Good job... Keep it up..

  • @traceyhoover
    @traceyhoover 2 года назад

    High quality content and information. Thank you.

  • @jobettinaa
    @jobettinaa 6 лет назад

    Thank you Mr. Alex Lyon!! 🙌🏻

  • @peterglennmancol9873
    @peterglennmancol9873 6 лет назад

    Thank you Mr. Alex Lyon ☺

  • @imseulgischest1236
    @imseulgischest1236 6 лет назад +3

    Please also make a video about Aristotle, Schramm(Wilbur) and White(Eugene) models of communication

    • @alexanderlyon
      @alexanderlyon  6 лет назад +2

      Are you a student in college? Is that why you want to learn about these?

    • @imseulgischest1236
      @imseulgischest1236 6 лет назад +1

      Communication Coach Alex Lyon Grade 11 students and yeah I'm studying the 4 models of communication because I didn't understand everything when my teacher discussed it.

    • @tarunshukla6060
      @tarunshukla6060 4 года назад

      Ditto

  • @valeriejoycemendozabermoy4022
    @valeriejoycemendozabermoy4022 6 лет назад

    Thank you so much for this video, Mr. Alex Lyon! 😙

    • @jobettinaa
      @jobettinaa 6 лет назад

      Valerie Joyce Mendoza Bermoy ikaw haaa may pakissss

  • @robertobasbasjr.1831
    @robertobasbasjr.1831 6 лет назад

    Thank you so much, Alex Lyon!

  • @dianabuenaobra
    @dianabuenaobra 5 лет назад +4

    I am confused. In some articles, Feedback is included in the Shannon and Weaver Model, meanwhile here it says that feedback is not part of the model.

    • @alexanderlyon
      @alexanderlyon  5 лет назад

      Sometimes writers add it to the model.

    • @micahbelocura1190
      @micahbelocura1190 4 года назад +1

      same. it's confusing. some articles in the internet include feedback. but our media information literacy teacher said that there is no feedback.

    • @galasinaomelbertp.8094
      @galasinaomelbertp.8094 2 года назад

      We are talking about the original Shannon and Weaver Model of Communication here.

  • @kathleenpiczon6619
    @kathleenpiczon6619 6 лет назад

    Thank you, Mr. Alex Lyon!!! :)

  • @jaydeeverdeflor9354
    @jaydeeverdeflor9354 6 лет назад

    Thank you Alex! This is a big help.

  • @emmannprudenciado9568
    @emmannprudenciado9568 6 лет назад +1

    Thank you Alex Lyon!! 😘

  • @BradMillar-ni6yq
    @BradMillar-ni6yq Год назад

    Very good overall; I suggest that if you update this you include the important concept of "Noise."

    • @alexanderlyon
      @alexanderlyon  Год назад +1

      Hi, Brad. The concept of noise was not in this original model. I came in a later model. Some textbooks add noise to Shannon and Weaver’s original, but it’s not in the article that was first published.

  • @kryzkatt0623
    @kryzkatt0623 6 лет назад +2

    Can you explain how communication takes place on their illustration

  • @francisanthonyandoy5098
    @francisanthonyandoy5098 6 лет назад

    Thank you Sir Alex Lyon❤

  • @emilykapi4812
    @emilykapi4812 5 лет назад +4

    very helpful info, appreciate it :)

    • @alexanderlyon
      @alexanderlyon  5 лет назад +1

      Glad it was helpful, emily. Thanks for the encouragement.

  • @zhinesmananguite2167
    @zhinesmananguite2167 6 лет назад

    Thank you, Alex. 😊

  • @1997girlznew
    @1997girlznew 6 лет назад +1

    thank you so much..now i can do my report for my assignment : )

  • @clarkortiz1242
    @clarkortiz1242 6 лет назад

    Thank you Alex Lyon

  • @dinushikacooray6055
    @dinushikacooray6055 2 года назад

    Thank you, Sir! It helps a lot .

  • @davidchisholm6514
    @davidchisholm6514 10 месяцев назад

    In this model Receiving a message is not the same sharing meaning. This is where hermeneutics begins. When your wife receives that message, her interpretation migh be, "He is trying
    to tell me that he doesn't want kids"

  • @xanxueso6156
    @xanxueso6156 2 года назад

    thank you sir this vedio its very helping to me im from philippines 😊

  • @Logicthegoat
    @Logicthegoat 6 лет назад

    Thank you Alex lyon! ☺️

  • @leanorjovito3540
    @leanorjovito3540 6 лет назад

    Thank you Alex lyon!

  • @sakuraito2047
    @sakuraito2047 6 лет назад

    Thank you Alex!

  • @alexadelen3423
    @alexadelen3423 6 лет назад

    Thank you, Sir Lyon! -Cassandra Delen

  • @KRAPYBARA84
    @KRAPYBARA84 6 лет назад

    It make sense! I love the doggo pics!

  • @HarshVardhanThiraniHVT
    @HarshVardhanThiraniHVT 6 лет назад +1

    Very informative, thanks a lot!

    • @alexanderlyon
      @alexanderlyon  6 лет назад +1

      You're welcome. Thank you for the encouragement, Harsh.

  • @yakoilim7538
    @yakoilim7538 6 лет назад

    Thank you sir Alex Lyon 😁

  • @harshu8646
    @harshu8646 5 лет назад +1

    Thanku Sir for your service..

    • @alexanderlyon
      @alexanderlyon  5 лет назад

      Happy to help. Thank you for your encouragement.

  • @olgalys87
    @olgalys87 3 года назад

    Thank you for this helpful video.

  • @nanofighter4126
    @nanofighter4126 3 года назад

    Thank you

  • @njj1018
    @njj1018 3 года назад

    Hi I’m having a hard time finding the types of noises these are:
    1- No branding in the video
    2- auto translation ( I’m thinking maybe it’s semantic)
    3- Not responding to customers questions and comments ( can it be Attitudinal noise It will cause anger and frustration to the customers (a negative attitude))
    4- Videos fast in action ( visual noise)
    5- Short videos (visual noise)
    Please correct me if I’m wrong🙈🙈

  • @angelicatejerero6995
    @angelicatejerero6995 6 лет назад

    Thank you sir! This video is very helpfull and I learned a lot

  • @aileenbuenaventura093
    @aileenbuenaventura093 6 лет назад

    Thank you sir, I advance our topic tomorrow

  • @prinatics8789
    @prinatics8789 3 года назад

    Thank you so much💕

  • @WhySoShirious
    @WhySoShirious 6 лет назад +1

    So this model is considered linear- meaning one directional. So wouldnt that mean that there is no feedback intended? Because the message is going one way and there is not possible feedback? For example, the kardashians sending a message to their audience, being linear, and the audience cannot respond to this message (they wont be able to see responses from everyone)

    • @alexanderlyon
      @alexanderlyon  6 лет назад +1

      The model doesn't include the concept of feedback. It's a model that provides a way of looking at our communication. Later, other researchers added feedback and other features to the model to capture that aspect of our experience, especially for face-to-face communication. From a practical standpoint, feedback may be happening. It's just that the model wouldn't adequately describe it because it lacks the concept to do so. Good question!

    • @WhySoShirious
      @WhySoShirious 6 лет назад

      Communication Coach Alex Lyon Wow thank you so much for your quick reply! Helps a lot!!

  • @ProfessorTanyaSpeaks
    @ProfessorTanyaSpeaks 3 года назад

    Thanks for this clear message. :-)

  • @jeremiahaquino9888
    @jeremiahaquino9888 3 года назад

    Thanks for video 😁

  • @chrissiecastronuevo3783
    @chrissiecastronuevo3783 3 года назад

    Thank you!

  • @fradelyngarado7709
    @fradelyngarado7709 6 лет назад

    Thank you alex lyon 😊

  • @khalilshaik6161
    @khalilshaik6161 7 лет назад +1

    THANK YOU SIR!

  • @vegenebonula5390
    @vegenebonula5390 6 лет назад

    Thank you SIR!!!

  • @jamelafrancisco8223
    @jamelafrancisco8223 6 лет назад

    thank you for this video😄

  • @jessicaamasan3755
    @jessicaamasan3755 6 лет назад

    Thank you sir alex lyon.

  • @mehdibehashti5030
    @mehdibehashti5030 3 года назад

    Thanks. Its very helpful for my online class. Pakistan

    • @alexanderlyon
      @alexanderlyon  3 года назад

      Hello from New York state. Glad it was helpful, Mehdi.

  • @jiovennamariecastillo1263
    @jiovennamariecastillo1263 6 лет назад

    Thank you so much Sir

  • @milagroserica4784
    @milagroserica4784 6 лет назад

    Thank you 😊

  • @rashelbrase9772
    @rashelbrase9772 6 лет назад

    THANK YOU!

  • @francescagiraybalagtas6040
    @francescagiraybalagtas6040 6 лет назад

    Thank you sir alex!

  • @jefersonjustiniano8960
    @jefersonjustiniano8960 6 лет назад

    Thank you.

  • @user-zo4jd1gx3p
    @user-zo4jd1gx3p 4 года назад

    Thank you ♥️

  • @denvergevero9646
    @denvergevero9646 3 года назад

    Thanks man!

  • @kaylasolonia8882
    @kaylasolonia8882 6 лет назад

    THANK YOU

  • @angelgrace8802
    @angelgrace8802 6 лет назад

    Thank you po😊

  • @bigpoppa9721
    @bigpoppa9721 7 лет назад

    Thank you so much.

  • @steveleeart
    @steveleeart Год назад

    Julian Jenkins uses similar intro music in his Udemy courses !

  • @user-om9zk4gr2w
    @user-om9zk4gr2w Год назад

    What's the definition of Ethicizing and Narcotizing in Communication?

  • @winnierissagrizzelle204
    @winnierissagrizzelle204 6 лет назад +1

    hello is the shannon weaver only applicable on electronic? or can it be also orally?

    • @alexanderlyon
      @alexanderlyon  6 лет назад +1

      You can apply it to any type of communication but it was designed with information technology in mind. So, it naturally fits phones, texting, etc. But, it still has some use when applied to oral communication. The transactional model of communication was build with face-to-face communication in mind: ruclips.net/video/6d7w5CRnf7k/видео.html

  • @guessthesound9334
    @guessthesound9334 3 года назад

    Impressive 👍

  • @jeviemaepagaling2912
    @jeviemaepagaling2912 5 лет назад

    it helps a lot sir

  • @ivygaudicos2501
    @ivygaudicos2501 4 года назад

    What is the similarities of Shannon-Weaver and Newcomb's model ?

  • @benjaminikimisha7195
    @benjaminikimisha7195 6 лет назад +1

    Please!!? What are the main Arguments of this model?

    • @alexanderlyon
      @alexanderlyon  6 лет назад

      Can you clarify your question? I'm not sure what you mean. Do you mean the arguments against this model? As in it's weaknesses.

  • @godfreymutara6165
    @godfreymutara6165 5 лет назад

    thank you

  • @angelgoddess10
    @angelgoddess10 4 года назад

    I'm confused. Isn't SMCR Model by Berlo? Also Shannon and Weaver model has feedback right?

    • @alexanderlyon
      @alexanderlyon  4 года назад +1

      Hi, Rocio. Well, you're right in that the "SMCR" model is Berlo's in terms of the branding of the model but Berlo's model comes 10 years later and is directly based upon Shannon and Weaver's model. Shannon and Weaver came first, in other words. In the video, I explain it as Shannon and Weaver model (e.g., telephone, etc.) because they came up with it first in 1949 and Berlo adds a lot of explanation to each of the SMCR parts that Shannon and Weaver didn't originally go into and I don't go into those in the video. As far as the concept of feedback, that concept is not in Shannon and Weaver's model as I mention in the video. Some books add that when they talk about Shannon and Weaver's model (and some teachers do too) but I've read the original article and feedback is not in their diagram and the word doesn't appear in their original article. Some books sort of combine these foundational models (Shannon and Weaver plus some Berlo, etc.) and some books even add "feedback" as part of the basic model because the earliest few models had a lot of overlap. All that to say, I went with the original model but a simplified version of it. It's a 3 min video so I just stuck to the basics.

    • @angelgoddess10
      @angelgoddess10 4 года назад

      Communication Coach Alex Lyon thank you for the clarification. Great video by the way!

  • @Yahlvin26
    @Yahlvin26 3 года назад

    may i ask if it is shanon or a berlos model, my teacher toughts us about the models she said that the process of communication SMCR is on the berlos model.

    • @alexanderlyon
      @alexanderlyon  3 года назад

      I'm only basing this video on Shannon and Weaver's model. Berlo's model looks very similar because Shannon and Weaver came first.

  • @nonavtheabove3558
    @nonavtheabove3558 6 лет назад

    Thank you 😊
    -Merelle Fatima Antonio

  • @aishahabib2179
    @aishahabib2179 4 года назад

    can you please tell me a convincing point for this model? or why should we use this? or any life relayed example PLEASE?
    also i wanna say it is really helpful for my upcoming presentation.

    • @alexanderlyon
      @alexanderlyon  4 года назад

      Hi Aisha. Like any model or theory, it provides a way to analyze communication to either describe it clearly or to look for problems and recommend solutions.

  • @aravellagabutin4228
    @aravellagabutin4228 6 лет назад

    Thank you for this video sir ALEX LYON

  • @lcvleyalissa7614
    @lcvleyalissa7614 4 года назад +1

    Omg, when he said in 0:38 I was like "😳 omg im in the 6th grade and our teachers teaching us collage stuff"

  • @marvinpaduada268
    @marvinpaduada268 2 года назад

    What makes the SMCR unique?

  • @ernestvincediaz6864
    @ernestvincediaz6864 6 лет назад

    Thanks :)

  • @yeezy2132
    @yeezy2132 4 года назад

    do you think this model have any value on understanding the media nowadays? thank god

  • @pineapplehead4290
    @pineapplehead4290 6 лет назад

    Can someone please tell me the characteristics of this model

  • @kenlemuelroferos7274
    @kenlemuelroferos7274 3 года назад

    Is it possible that noise won't be present in a situation?

    • @alexanderlyon
      @alexanderlyon  3 года назад

      Hypothetically? Maybe. It's hard to imagine the total absence of noise since there are so many kinds (e.g., environmental noise, cognitive noise, etc.). But, it is certainly possible to have such low levels that the noise is irrelevant.

  • @alfredopeyemi1303
    @alfredopeyemi1303 3 года назад

    Hi please can you explain the defleur and Wesley and McLean model of communication

    • @alexanderlyon
      @alexanderlyon  3 года назад

      Ah, I probably won't do a video on that one, at least not anytime soon. But, thanks for the request, Alfred. It is an interesting model.

  • @aaronjulc.noblejas716
    @aaronjulc.noblejas716 2 года назад

    what's the difference between berlo's model and shannon-weaver model?

    • @alexanderlyon
      @alexanderlyon  2 года назад +1

      This video is on Shannon and Weaver's model. They invented it. Berlo is essentially another version of Shannon and Weaver's model with some additional explanation and discussion about how people interact and a discussion of the details of each of the four main parts, what they might include, etc. But, in my opinion, without Shannon and Weaver's model, Berlo's model would not have existed. Berlo's model came 12 years later.

  • @Jane-ht8sq
    @Jane-ht8sq 4 года назад

    Hi! How is this model applied to face to face communication?

  • @curiosapien
    @curiosapien 3 года назад

    Beautiful explanation. The model is kind of primitive.

  • @shilanandchaubey1626
    @shilanandchaubey1626 5 лет назад

    Do non-verbal element exist in David Berlo's SMCR Model??

    • @alexanderlyon
      @alexanderlyon  5 лет назад +1

      The Transactional Model accounts more fully to nonverbal communication. I have another video on that.

  • @kulotkalbo3764
    @kulotkalbo3764 Год назад +1

    Complicated teacher 😭

  • @jamersjames329
    @jamersjames329 3 года назад

    Can i ask if there's any similarities with shannon weaver model and schramm model?

    • @alexanderlyon
      @alexanderlyon  3 года назад

      Sounds like a school question. It's best if you come up with your own answers to that.

  • @andy_182
    @andy_182 4 года назад

    So we all had to read Writing Ones Way into Reading im guessing??

  • @ivya8762
    @ivya8762 4 года назад

    Hello! Can this model only be applied to digital communication?

    • @alexanderlyon
      @alexanderlyon  4 года назад

      It could be applied to face to face communication but it is not designed for that.

  • @kokojoy1787
    @kokojoy1787 6 лет назад

    Please!?! What is the meaning of transmitting in eugene white's model?

    • @alexanderlyon
      @alexanderlyon  6 лет назад

      Sorry. I don't have a video on that. Good luck.

  • @kryzkatt0623
    @kryzkatt0623 6 лет назад

    Since the model was made up for technical communication. What does it mean?

    • @alexanderlyon
      @alexanderlyon  6 лет назад +1

      It means that the model is good at helping explain communication that happens through technology (e.g., phone, text, etc.), but it is not as usual for explaining face-to-face communication.

    • @kryzkatt0623
      @kryzkatt0623 6 лет назад

      Thank you sir