The NEW WAY To Get Instagram Followers with Ads
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- Опубликовано: 23 окт 2023
- Want to me to MENTOR you to crush it with Facebook Ads? Go here: bit.ly/4aF6MTH
Want my agency to do it for you? Go here: bit.ly/3TUDZVv
If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.uk a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional marketing results for our clients and customers.
Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.
We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.
How I got here…
17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.
To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.
It takes perseverance, analysis and learning from the right person.
If you took the time to read this far, you have what it takes to crush it with your marketing.
I hope to help you speed up that journey and come along for the ride.
Keep going,
Ben
FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.
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Want to me to MENTOR you to crush it with Facebook Ads? Go here: bit.ly/4aF6MTH
Want my agency to do it for you? Go here: bit.ly/3TUDZVv
This is so interesting and expected video from you, Ben. Thank you so much!
That's the 3th video I watch from you and just wanted to thank you for all the information you provide!
Amazing work, have been searching & brainstorming this from a million years.. And finally landed upon your videos. Thanks you so much.
Thank you Ben! Amazing work! Please continue to teach us. Your content is so easy to consume and very applicable. Thank you once more time.
Thank you, will do :)
Thank you! You're my go-to channel to learn about Ads anytime I have questions.
Happy to help :)
Excellent! Thanks so much this is super helpful
Really great content! Excited to create my first ad campaign. You talk sooo fast though, its hard to digest everything you're saying haha
amazing content Ben! Would you recommend to create a custom audience from a followers campaing for a sales campaign?
After watching this video I want to do my first IG ad. What dimensions should my ad be? Do you suggest a video ad, image ad, or carousel ad?
Learnt new thing today, Thank you
This is really good! Thank you
Hi ben, your tutorials are awesome. Do you have a complete course where i can learn more in depth on starting my fb and insta advertising journey?
Hey Ben! Love your videos. Quick question, if they no longer have that listed as a conversion location. What would you do in this current update?
THANKS FOR THIS!!!!!!
Thanks Man. I'd like to know more about the special ad category. Should i choose housing even if i promoting a hotel or furnished apparemments ?
Thansk
I cant believe that I received all this information for free. Defo subbed
Love this video thank you! I've started a campaign to generate page follows, but I'm just getting likes on the reel itself. Is that the creative CTA not being clear? How long until you tweak creative?
I am a musical artist and I am releasing a new song next month, I want to grow my instagram so that I can have more credibility when presenting myself to festival curators. I have an idea of how I will use facebook ads to promote my song once it is released but have been looking for a tutorial like this so that I can run an ad that will allow me to present myself to potential fans of my new music. Thank you for this breakdown.
Brilliant 👏
Have you got any case studies of this providing a measurable ROI? I could see this potentially working for some businesses.
Great detailed video....one day i would like to shoot content like you for my community 😊
Thanks a lot :)
Great information!
Dear Ben i was wondering, if i set up a campaign with 2 ad sets and in each ad sets 2 different ads , do fb charge lets say if i put 10$ on campaign level he splits into 5$ for adset and 5$ second adset? He doesnt charge for each ad itself?
Hello and thank you for the great video. one question; on using the "look a like audience", I created the look alike audience but it doesnt show it in the drop down menue. it just show the instagram followers option not the lokk alike one. what do you think the problem is?
Thank you very much!
Can't wait to implement this! Thank you,man!
Did this work? Were your follower results posted under the Follower KPI report columns in the FB ads interface?
This is the video I was waiting for. Thanks
Hope you enjoyed it :)
Hi Ben, could you create a tutorial on how to create a campaign for a wedding photographer on Instagram.
Hey Ben, is the new conversion location more effective than using the manual targeting via website location and choosing the instagram profile url?
Good question and yes it is
Ben Heath I swear you are The Best 🙌🙌
Great video Ben! Answered a lot of question I had around this subject. What kind of cost per follower should we aim for, for the higher buying power countries, and for the lower cost countries? I understand this would vary by industry and suchlike, but a ballpark would be nice to know. Thanks!
Did this work? Were your follower results posted under the Follower KPI report columns in the FB ads interface?
trying this now. Thanks for the video!
Happy to help :)
how many followers did you get?
Wow! Thanks Ben!!!
Happy to help :)
Very detailed and useful for running the Instagram ads to increase followers, thanks for the tips for different business sizes
Did this work? Were your follower results posted under the Follower KPI report columns in the FB ads interface?
Thanks Ben. I am only getting post likes with this methods. Lots of post likes but almost no profil followers…
what columns do you use to best track followers gained and important related metrics to this?
Hi Ben, thanks for sharing the whole process of setting up an Ad in detail. I'm facing an issue, I do not see the 'Instagram Profile' option when I have to select the conversion (2:44mins into your video) though my Instagram and Facebook business pages are connected.
Hi Ben, Paul from Cheltenham here. Great video thanks, 1 question please:
If you use the strategy of targeting an Asian audience to begin with (new account with a small following) , will that negatively impact the other strategy you share about using a lookalike audience later on?
Or do you have a strategy to deal with this?
Happy to help :)
It depends what you are creating lookalike audiences from. If you do so from website visitors for example, then it won't make a difference.
such a great and knowledgeable lecture for the newbies in the market ...One day I'm gonna give you a shoutout Ben!...Of course when I become famous ;)
Haha thanks a lot :)
Excellent video. Explains topic concisely without meandering or pandering to short attention spam audiences.
question, if you are going with the broader route you mentioned such as adding countries like India etc. Is it not better to just target "worldwide"? Thanks :)
Hey Ben, thanks for this video. Currently in india, & I dont have this feature for instagram profile visits through Facebook ads. I dont know if it's a region thing or what that might be! Could you help me out?
Have you happened to do an A/B test with boost posts vs this way?
From some colleagues I was told when they tried doing it this way they didn't get followers like when they boosted?
I'm running both ways right now and in the ads manager it's not tracking my follower count so i can't see the metric and don't know if it's working...
Thanks!
Top content as always. Much better than shouty mania style hype Ben 😅
Thanks :)
hi ben i have a question "i want to sell a product using whatssap " which one is best ?
Campaign objective 1 SALES or 2 engagement?
Performance goal 1 CONVERSIONS OR 2 LINK CLICKS?
can u answer please m on a hurry thank you
thank you
Sorry if I missed this, but how much is it expected spent per follower?
Hi, great video, thank you! Just a quick question: what should the conversion rate be from profile views -> followers?
Thanks :) That really depends on the industry so I don't have a benchmark I'm afraid.
Thank you Ben, from a fellow Cheltonian!
Happy to help :)
I have 2 questions:
1) At the ad set level isn't it better to exclude the existing followers?
2) When you have many followers is better to do open targeting because Meta's algorithm knows the audience that is more likely to follow. But the problem is that we ask Meta to bring profile visits. Does the algorithm optimizes for profile visits that will also follow?
Thanks for the tutorial :)
These are good questions, hope he will answer :)
for the first question: for the existing followers, this ad would play as a "reminder" role to let existing followers to visit ins again.
for the second question: thats the odds to play
Good one, thanks!
What's a good cost range per Instagram follow to expect ?
Hey, really appreciate the content. On the traffic campaign settings there's no longer the option to select Instagram Profile. What would be the best alternative option please. As the Performance Goals options when selecting Messaging Apps doesn't have the Maximize the number of profile visits. Would selecting Website be an option and entering the Instagram profile url for the destination. Thanks
Update: I transferred the ad account to business page account - still not working. But then i tried to do from personal ad account again and the option was there.From searching online other have same problem, especially when running ads for clients. Is there a mix up with which account the instagram account is connected? Thanks again.
Hey Ben! Love the content!
I, like many, do not have the Instagram Profile conversion destination yet.
Until this is rolled out to me, is there another option / another video by you or another creator that you would recommend me looking at that would give the same / similar results?
Thanks :)
Me to... :/
Me too😢
Hey Ben, I don't get this option showing up for sending to instagram. I am an in Aus so unsure if this is different
Thank you bro
Thank you for sharing this, excited to try it. I’m curious, why do you choose a trafic camping for this kind of video? Could you do the same but using a Brand Awareness campaign? What is the advantage of using trafic?
Good question. It's the only campaign objective that gives you the Instagram Profile option as a location.
@@BenHeath that makes sense. I’m in Canada so I do not have the Instagram option in my conversion location. Hopefully that will change soon. I guess my best option to increase followed for now would be to use a brand awareness or an engament ad?
For some reason me and many other people have the issue that this option is not showing even tho IG is connected. Any idea why that is? @@BenHeath
thank you master ben
Thank you. Is there a way to attract followers who engage with content? I get new followers but number of likes or comments don’t increase
does my instagram account have to be personal or professional / Business account to be able to do ads throughs ads manager?
I'm 30 minutes away from Cheltenham 😂Awesome video, super helpful and informative.
Nice name too ;)
Haha awesome. Thanks a lot :)
Hello there, it is nice to meet you. Are you into dropshipping or are you planning to get started. Just wondering if you will be interested in skyrocketing your business more than you think. I would be willing to guide you. Are you interested?
Great video, thanks for the tutorial! If you're just starting out (less than 100 followers) and you're using this method, what would you benchmark as a month to month follower growth rate that indicates it's working? I imagine this will depend heavily on how much budget you've assigned but, since we'll start with a small budget before we scale, what should I look for as an indicator that it's time to increase our budget?
i have the same question
Hey Ben! Amazing video as always. Quick question - I don't have the option to add the business Instagram as a conversation location, does it work if you direct them to instagram in the messaging apps option? Or does this only get them to message you?
Have the same problem. Please advise.
me too
I have the exact same issue. The only options it gives are website, messaging app and calls
same problem here
Same problem here, phased rollout possibly?
I did exactly what you did, but I only get a ton of engagement, but only a very low percentage of followers. How long does it take until this switches? My profile is clean and looks good, also the posts are nice. Or does it make sense to run a prospecting engagement campaign and retarget the engagers with the profil-visit campaign? Please help!
Wow. This really works 👏🏻👏🏻👏🏻
It is.real ❤
Were your follower results posted under the Follower KPI report columns in the FB ads interface?
Please be patient with all my questions lol. So why would one have to create an audience for an ad that are already your followers? Does one have to do this cause instagram algos don't enable your followers to see your content all the time when you post? Is this the same for FB?
Thanks for all you do Mr heath I had a quick question my ad is only showing up for instagram Stories and reels not as Facebook mobile feed .. any way to change that ?
Have you checked which placement options you have selected? That's where you determine where your ads aer shown
Such a clear explanation but still couldn’t fix it up
Hey Ben. Thank you like always for producing the most up to date content. Question. What you think is a good daily budget to get 10k followers?
Is it possible to have look alike followers from similar people in the niche? Cause I want people who aren’t like my existing followers cause it’s the wrong target group
Thanks Ben, in my traffic campaign "instagram Profile" is not available in the adset level. should I put "Website" & then put the url of my insta profile? thanks
And of course not a single response to this comment. I have the same problem and I couldn't find the solution. There is a way to connect your IG profile trough leads campaign objective but there is only contact trough chat. Let me know if you find the anwser.
I have the exact same issue, please let me know if you find a solution
Hey I want to ask why I can't promote Instagram when post have 2 ore more pictures thanks?
I don't have option "Instagram profile" In conversion settings ... help
Thanks, Ben for the video. But I don't have the Instagram Profile Visits option.
Same.. I do not have instagram profile as an option under conversion location
dear kind readers: this txt will post as a reply 2 ur @benheathmarketing comments . . most of ur comments came soon after Ben posted . . my visit and Ben’s answer came 3wks post post . . . Ben understands some ppl don’t have the instagram profile option 2 drive traffic and Ben x plains it’s a Meta roll out . . eye may not have quoted him perfectly . . his reply is visible in the comments . . eye had the Instagram profile option in New Jersey USA and it vanished . . so eye have 3 campaigns running w similar metrics and 1 reports instagram profile visits and the other 2 campaigns report website . . some of u probably found a work around and others have not . . while some returned 2 read Ben’s comments and others did not . . my txt might fill some gaps . . ciao Tom Doody middle-age American living in New Jersey near the Lincoln Tunnel
I have a question. Can you retarget an audience based off one of your organic posts or does it have to be an ad? Would you happen to know? Thanks Ben
Yes you can retarget based off either if it's video content. You want to create a video view custom audience.
Hi Ben, is this new conversion location only available to specific regions?
No but it hasn't been rolled out to all ad accounts yet I'm afraid.
Hey Ben, thank you for such a great breakdown! Quick question, when running ads like these everything is working perfectly results-wise, but in the 'Breakdown' reporting the Countries & Placements report-out as "not applicable". I've scoured the internet & can't figure out why this is happening; all of the pixel tracking stuff is set up correctly & things like Age breakdown are reporting out normally. Any recommendations on how to fix, or why this is happening?
Happy to help :)
That could just be a time delay for the data to come through?
@@BenHeath interesting... what would you say the standard time delay is? the ads have been running for about a week now and all are showing under 'not applicable' for the country Breakdown. The spend and other engagement data does show per country, just the results and CPR aren't attributing per country
We do not have the Instagram Profile Option in the ad set level under the conversion options. Was this rolled out everywhere?
Not yet to all ad accounts. Meta always rolls things out in stages.
Great Video Ben, But what about if I have only 8 Followers and I am selling Branded Beauty Products? How to gain more followers on Instagram in this case? Thanks for the great content, waiting for your reply
I'd still use this exact strategy :)
Hi Ben, thanks for the video. For some reason when I get to the ad set level, it doesn't have the Instagram Profile option. Why is that? I've linked my business account with my Instagram page.
Same problem here
Yup same problem
Me too
Yea but this is just to get people to "message" you. I dont have the send to insta page either...@@MarceloSouzadeAraujo
Same problem
why can't see the instagram profile option in my account. It's a new account. I can see all the 4 options except the Instagram profile option. Please help
Hi, Thanks for the video, I tried to follow the steps and I noticed if I select Traffic as Objective , then I won't have Instagram as a Conversion location option, whereas it shows by selecting Leads as the Objective, could you please help with this? thanks!
Yes me 2.. No Instagram option
how can we unlock traffic - follower campaign? it doesn't show up in my meta..
What would roughly be the average cost per follower? I'd love to know how much $$ it would cost to gain 10,000 new followers for example. Thanks Ben!
if $0.23 1 follower...you can count yourself if 10,000...create best creative & audience to get low cost & quality for 1 follower..bcoz, I've done it before..
It massively depends on your industry and where you are advertising. It could be $0.05 or $3
Hi Ben, my Meta does not give this option (Conversion location) is there any other way I can use ads to gain more instagram followers
I have the same problem.... Did you solve the problem ? :-)
Is this still valid? When I go through the process it does not have the Instagram Profile as one of the options for conversion location for me. I only have website, app, messaging apps, and calls. Is there maybe something I am missing? Thanks!
Thanks so much Ben! I tried following step by step, but for some reason I don't have the option of "conversion location" and it doesn't take me to my instagram page? Any insight?
Not everyone has it yet I'm afraid. Hopefully you'll get it soon.
Same here. I do not have this option yet 😞
@@philipprauscher i'm in Phillym think it's an American thing?
@@UnlockingYou funny thing: I have 2 ad accounts. As I have seen today, in my second, not used ad account I already have this function :-) Will try it during the next days on a lower budget.
I cant choose IG profile as location too but I´m in Germany. Any idea why that is or if they will change it? @@BenHeath
Hi Ben, I dont see the option "send traffic to your instagram profile" ..could see only the messaging aps option.
same here then whats the solution? any idea buddy?
So there is not an option to lead followers to the FB page anymore ?
Hi Ben, thank you for this master class. I connected facebook and IG, but the option for conversion location of Instagram profile doesn't show up. How could I fix it?
Not everyone has this feature I'm afraid. Hopefully you'll get it soon.
@@BenHeath Thank you for taking the time to respond to me! I appreciate it
Hello Ben , quick question. Why do i not have the Instagram profile visits option in the Traffic campaign? is there by any chance available in specific countries?
Not everyone has it yet I'm afraid. It's still in roll out and Meta are really taking their time with this one.
@@BenHeath Thank you very much for your reply. Keep it up
Ugh I am having issues even getting to this step. Under your "new traffic AD Set" on the upper left, I'm not sure how to create a new step underneath. I'm not seeing a "instagram profile option" or " performance goal". Not sure what the issue is,
I don't seem to have this option, unless I'm doing it wrong? This is a traffic campaign right?
Yes it is a traffic campaign. Not everyone has it yet I’m afraid. You should get it soon
I know this was posted some time ago, but I was wondering if you've seen any changes with this? I have some accounts that do not give me the option to run traffic to the instagram profile... any thoughts?
This feature hasn’t been taken away, in fact it’s the opposite. Some ad accounts still don’t have it yet. Meta is taking a long time to roll this out.
Hello Ben. I am not able to see this option in my Ad Set. Please help me out.
dear kind readers: this txt will post as a reply 2 ur @benheathmarketing comments . . most of ur comments came soon after Ben posted . . my visit and Ben’s answer came 3wks post post . . . Ben understands some ppl don’t have the instagram profile option 2 drive traffic and Ben x plains it’s a Meta roll out . . eye may not have quoted him perfectly . . his reply is visible in the comments . . eye had the Instagram profile option in New Jersey USA and it vanished . . so eye have 3 campaigns running w similar metrics and 1 reports instagram profile visits and the other 2 campaigns report website . . some of u probably found a work around and others have not . . while some returned 2 read Ben’s comments and others did not . . my txt might fill some gaps . . ciao Tom Doody middle-age American living in New Jersey near the Lincoln Tunnel
Hi Ben, in conversion location I don't have the option to ad my instagram profile... is there a reason for that? When I check on my pages I have both facebook and instagram accounts linked so I don't understand
It seems Meta changed it, I've done this before, but now the option is gone!
Hey Ben I’m using the business suite app and mine doesn’t display like yours is there a reason ?😊
Yes you want to follow what is show here in Ads Manage as opposed to Business Suite. It’s easier to work with in my opinion.
For some reason my client's ad account doesn't have "Instagram profile" as an option in the traffic campaign objective, even though we often run engagement campaigns to their Instagram posts. Any idea why this might be or if there's anything I'm missing?
They removed it
I got interaction from running ads but they are all from other states, how does that happen????