Reaching the hard to reach - starting, not finishing, at the margins

Gaining the trust of marginalized communities is not an easy thing to accomplish, this is particularly difficult when talking about the Covid-19 vaccination. In this talk we hear the lessons that were learnt in overcoming a trust deficit to ultimately better serve communities that were intentionally excluded throughout history.
Talk led by Joseph Wong, Vice President, International; Professor of Innovation, Munk School of Global Affairs & Public Policy, University of Toronto
Session recorded at the What Works Summit 2022 in Banff, Canada.
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