Cyber Security Creative Educational Digital Campaign for SABRIC

So Interactive's award winning integrated campaign for their client, SABRIC, brought to light the dangers of sharing confidential information with strangers. Heroed by video content pieces that portrayed strangers sharing intimate objects such as toothbrushes, gym towels, underwear and razors, the campaign took social media by surprise and... disgust. The videos were supported by native advertising and social media posts that drove the message of "oversharing" into the distant corners of cyberspace. All interactions were then directed to a microsite where audiences could learn the 5 tell-tale signs of a scam. Playing on the strong reaction to the videos and content, the campaign begged the question of what South Africans are willing to share with strangers and how shocked and "reactive" they should be at the thought of sharing their confidential information with strangers.
About So Interactive
So Interactive is a creative agency that delivers digital-first marketing experiences and products that drive business results. The company specialises in strategy, creative, content, social media and technology. Incepted in 2007, So Interactive has grown its portfolio exponentially from a specialised, small design and build studio to a full service digital agency that meets the demands of industry diversity. Sectors of service range from retail to beverage, lifestyle to automotive. Based in Gauteng South Africa, So Interactive aims to play at the forefront of the digital landscape, keeping its clients ahead of rapidly changing trends in the digital space. So Interactive was recognised in 2018 for Mobile Excellence by Awwwards - the first SA Agency to achieve this. For more info visit www.sointeractive.co.za.