These mistakes will HOLD YOU BACK from growing your art on social media
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- Опубликовано: 10 июн 2024
- We need to talk about the mistakes artists are making on social media. Thank you to New Master's Academy for sponsoring this video :) www.nma.art/?ref=137
I keep seeing artists making the same mistakes over and over again when they're trying to grow their following. Overcoming these obstacles and learning from these mistakes is essential to being able to market your artwork on the internet.
Some of these are kinda hot takes, and I hope I don't hurt anyone's feelings by being honest about this, but I honestly think these mistakes are extremely detrimental to artists.
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Personally I get really annoyed & desensitized to those creators who posts daily. Thus why I take the once/twice a week approach for my content. Better for my own mental health & not bombard your followers 👍
Edit: Also props to YT for being transparent about the tags. Insta could learn a thing or two & not waste creators' brain cells lol
I tried everyone vlogging,and I Saw that a weekly vlog is more realistic, so I " m sticking to weekly vlog instead
Thanks for mentioning the 9-5 art jobs, I feel they are super overlooked by so many artists now.
Holy crap, this video came at the perfect time. I am burning out on social media and did all those things you said we're wrong. I am taking a huge step back, as I haven't seen sustained growth on platforms, especially Instagram. I've read that organic reach on Instagram is pretty much dead, and it's become pay to play. Will refocus my energy on growing my own art, and step off the hamster wheel of social media.
Thanks for this sharing. Batch filming is definitely my absolute tool to preserve my mental health and to keep time to Create. Also, I don't like when people overwhelm me with content everyday or so, so I try to feed my feed consistently but with spaces to let people discover me slowly. Guess that's really an introvert/ADHD/ASD facet that's triggered speaking of "binging content" and overnurishing the feed.
The "post every day" advice can be very damaging to people who are trying to make an art career work while also having another full time job. As someone with a full time job, I can't imagine trying to produce something new every day and keep up with social media without losing my sanity. I can't even imagine finishing a full piece once a week! I am VERY new to the RUclips thing and I'm just focusing on figuring out how exactly I want to do this, or even if I want to do this, while slogging through my 9 to 5. Time and patience and constant self reflection is definitely key here.
Kelsey, your videos always motivate me to keep going, thank you!
Yes and the amount of people who have channels teaching you how to beat the algorithm blows my mind.
In case people don't tell you this enough, you are absolutely AMAZING, Kelsey! Your knowledge, and ability to articulate yourself so well is incredibly valuable. I just want to thank you from the bottom of my heart for creating these videos, for having a passion for content creation and more specifically, for seeking to gain an understanding of the problems and solutions within the art community (IRL and on social media). You're wonderful, please know that and anyone who says anything different is simply projecting their deep seated fears and insecurities onto you. Thank you for being you, thank you for creating, again, I appreciate it greatly.
While this video makes some sense from a RUclips perspective, it doesn’t really factor in those that focus on insta as their primary platform where daily posting is their successful model. Artists have different goals, some do make daily content, done don’t need to because that’s not where their main business goal is.
Actually the advice about batching can and should 100% be applied to Instagram.
Especially if someone wants to post everyday. That's actually really common advice that given to ppl who specialize on
That along side re-purposed content is also really important. Especially if your trying to Appel to the people on Instagram who are used to that. It's a good strategy to avoid burn out! 😉
The whole point and focuses is to build a consistency your audience can expect. If you are able to make a post everyday. Ok. (I wouldn't recommend it as the starter unless you specifically want to target ppl with that expectation and you understand how much work will go into it if you don't batch to some extent) if you only post 3 times a week. Ok also.
Your audience needs to know when they'll hear from you. They're anticipating your art/content! They want to see you. 😌 So when they know when to expect you the can show up.
"It's not necessary to post everyday on Instagram to grow " is the idea this video is trying to get out there. Because I won't lie.....we really do get stuck in the rut of 'if we don't we won't be successful on Instagram.'
Even on IG you do not need to post every day to grow. Posting multiple times a week might be preferable, but as I mentioned, that’s where batching comes in. As artists, our content IS our art, and that just takes more time to create. Thanks for watching 🥰
Artists main aim should be art, it’s a shame we have to use social media but we aren’t primarily content creators. If your more content creation then artist you maybe wanna reconsider what you enjoy most ❤
Reading some of the replies I think what I’m trying to say may not have come through with what I wrote. When I work with artists my main point is it is your decision to use social media. You don’t HAVE to use any social media to be successful, but if you decide you want to use a platform AND want it be successful you have to play by the platforms rules or don’t be surprised when you don’t see success. I see comments like “I’ve been posting for 6 years with no growth”, did you optimize to win that platform, otherwise constant posting still may not work. At the end of the day my biggest advice to artists is if you plan to monetize your art (content or physical goods) is heavily consider budgeting for a coach for that platform to help you in the beginning.
@@BexEtcArt that’s sort of my point, artists don’t have to do anything, social media is a tool and if you want to use it to market that is your decision. An artist who monetizes by selling physical pieces vs one who chooses to create content and inspire or teach through their art are both artists, just like someone who creates with nobody ever seeing it is still an artist.
I think what Kelsey's saying is to prioritize quality over quantity. But it's hard when you think your content has that quality you thought you achieved but still gained very low engagement 🥲
For me posting fewer contents means I focused on the quality of that art or video while posting many or almost daily contents mean I don't mind if the art or the video is perfect. But both strategies do not guarantee more likes nor follows. So what I do is just create the things I love and post whenever I feel like it whether weekly daily or even monthly and do not worry much about the results. Afterall I love creating art and I don't want social media to ruin that ❤
Personally I tend to engage less in post on Instagram when people post what feels like the same picture multiple times. For example posting a picture of a finished piece like five times.
I'm just getting serious about my art social medias and I post once a week to youtube, instagram and Facebook and for the past 3 months I've seen steady growth. I tried posting every day for a week once as an experiment. My growth wasn't any different as far as speed 😆 but I am content with the growth that I am seeing as it is steady and predictable
Great tips, I'm guilty of a few of these mistakes, but posting artwork everyday really is ridiculous and very unrealistic, I did batch uploads that were scheduled twice a week, and it was the best move made, a handful of artwork stretched out over a long period of time, I'm also guilty of pinning the responsibility on the platform, but again, it does what it does and none of us can control it, you said correctly, the only way we can get growth is by bringing something to the table, also known as value, my purpose was never to go viral, but to show the work I've done, and offer some of the tips and advice that helped me improve my art skills, let's see how it all goes 😊👍
Thanks for sharing your take on this. I think for myself, I've been in the mediocre artist range for a long time and you're right, you have to be so good they can't help but notice you. I think as artists we have to take an honest look at our art and if there isn't any growth from the art in the first post to the 100th, we're not going to see a lot of growth on our social media. Personally, I try to improve some aspect of the process with each video I upload as my art growth has always been slow and I can recognize that is reflected slow growth in my overall statistics. But in the meantime I can get better with titles, thumbnails, editing faster/tighter, and maintaining consistency, while I'm also working on bettering my art skills. Thanks for keepin' it real, Kelsey.
great video as always but most importantly i just can't get over how you used your cat photobombing at 10:19 as a transition effect sghsdhjsdjsd THAT WAS SO SMOOTH!!!
my new editor Tomas is the best!!
I am trying my hand here at RUclips for that very reason. I am an accountant. A mom. And a full time artist. I don’t have time to post every day. The time I get I am creating. I’m slowly building a body of work and attempting to document as I go. I am hoping to collect enough so I always stay “ahead” thank you for such a great channel!! Your advice is clear and direct and concepts are super relatable!
I've been stressing out, so much, for weeks. This really helped me feel less stressed out and I want you to know how much what you're doing matters.
Posing every single day is the mistake new comers on social media do and yes quality is by far more better than quantity. It is also true that the algorithm is not responsible for your lack of success the best way is finally to post good content. Thank you for your advices. 🙏
i post every day (most days at least) bc i make stuff that is doodly enough that it's doable for me, and I'm used to making new drawings every day tbh but even then it's really valuable to prioritise other stuff and explore and vibe outside of posting. i think it's also useful for lots of people to try to be making & posting often and just not worry too much if what you're posting is your best, like just going all out and posting all your sketches and things. i wouldn't recommend it long term if it doesn't feel comfy tho
What a wake up call! New artist here ( not on RUclips) and posting daily with little engagement from the community! I will rethink quality and frequency of posts. Thank you for sharing 😊
I posted every week for 7 years and never was able to get past 800 subscribers no matter what I tried or did and I burned out so I quit posting very often the past couple of years and now trying to revamp my channel and trying to figure out how to again improve it but feeling optimistic about it. I enjoy being creative and sharing with others, because I don't have anyone else in my life that is remotely interested, so now I am just going to enjoy creating and sharing and try not to be so concerned about the states.
You can fulfill all of the points she gives in the video and still nothing can happen. There is always an element of luck involved. Maybe the algorythm picking something by chance, or the right people sharing it. I see great artists with little followers (less than 5K) even they´ve been posting regularly for years, in fact they are the majority. By sheer numbers not everyone can have 100k followers. Even after all this been said it more probable to have more followers if you make great content than not making anything at all.
@ I am definitely grateful for the almost 800 subscribers I do have and hope they enjoy what I post.
I was doing this for years, too. I never can get my followers over 525ish. I decided to take a break from art for a while, and when I started posting again, I got barely any response. I've even bought ads on Instagram, and it barely reaches anyone. Yet, the same content on fb gets a significant amount more of likes and comments. Sometimes, it is the algorithm's fault. I've seen other artists having the same problem. I've also seen artists doing basically the same thing as me and getting tons of likes and followers. I disagree with her comments in the video that our success on social media is all on ourselves and what we're doing wrong and not the platform.
would you mind if i gave some suggestions
@@bellajudyy no not at all, Thank you
That transition with your kitty was SO COOL! and very smooth 🥴💚
This is such a great topic. It never gets old because it's so fundamental to human existence. Life is essentially a popularity contest. We don't question our wins. But we do question are losses. We analyze our losses to death. It's exhausting. Especially when it comes to social media because it's so complex. Analyzing social media is so exhausting that it makes you want to give up, quit being creative, and resign yourself to working at the job you hate until the day you die. At least you know the devil you're dealing with. You can never have enough videos about these existential topics.
yeeess an NMA sponsorship! congrats! thanks for this video we all appreciate it. this is really important for artists starting out and thinking that to grow their network they need to post everyday. i used to think that way , that i should upload everyday (curate my portfolio on instagram), but i really get exhausted really fast and i felt i wasn't growing art-wise that way and eventually i just decided that i would post what i want i wouldn't think too much of it.
also Joshua( the founder of NMA) always tells us that you have to hone your skills, when people see your art is good and you put in the work, the clients/followers will come to you
this is what i remind myself everytime i have the urge to chase the algorithm or follow the trend.
Thank you so much Kelsey for this video! Very encouraging as it’s so easy to get lost in the sea of social media as an artist. Also, congratulations on the NMA sponsorship! I first heard about them through a last video you did and now use it to learn as a self taught artist! You should be so proud that you are the first creator they have sponsored - making history 🎉❤
Kelsey thank you. This opened my eyes so much and I am so happy to find your channel and am so thankful for your transparency and genuine lessons for growing as an artist. Will be following for a long time!
I’ve been binging your content for the last week now!! You are awesome and very inspiring! Thanks for sharing your art and journey with us!
This video provides so much value to artists and I want to thank you for taking the time to discuss this topic and breaking everything down. I gained a new perspective about posting and will put what you have suggested into practice. 🙂
I will say, and I'm going to key in on blaming the algorithm, I've posted a reel on Facebook before but I forgot to add that oh so important popular song. That reel barely saw traffic. The next day, I took it down and reuploaded making sure to tag the popular song. That reel then took off. So to an extent, the algorithm may work against you if you're not working with it.
This channel becomes more and more important for me with each new video. Thanks. (Love that lamp!)
Kelsey your videos are always so encouraging and inspiring! As a super introvert, i find your advice so useful for getting my shiz together to get a 3d character art channel up and running
I'm glad my dislike of and resistance to regular social media posting is validated. I have a job, I don't need a second one.
We’re told that Instagram’s algorithm favours quantity. So if you post a lot, they will prioritize your stuff on the main feed and in the feed of people who follow you, ultimately achieving more reach. It doesn’t have to be everyday but 3-4 times a week is what helped me grow. But Instagram is quick and easy whereas if I had a RUclips channel also, I’d probably scale back on the Instagram posting.
Adjusting your work to social media algorithms can be useful when you already have a regular schedule and content creation flow that you tweak around. One of the worst things a creative can do for their social media career - in my opinion of course - is trying to tick away the "algorithm boxes" from the get go, without any initial plan to how they want to present their craft. No matter how many "good" tricks you'll put into the content, if it is stiff and lifeless, it will be hard for anyone to connect to it. This is why I love watching the content from people like you. Your personality shines in every video.
Kelsey, you have been manifesting NMA being a sponsor for a while now. I am so happy to hear they finally did. Congrats! Also, great tips. I have been holding off starting my channel but now I feel inspired to get the ball rolling. Starting with setting up a schedule.
Oh my gosh that cat transition🤩 that’s why I’m subscribed to you 😂
I'm so impressed how much emotions and fillings we can see in your videos❤️
This is a different perspective i've never heard before. It's refreshing.
Thank you so much for always giving us relevant, sustainable, and healthy art tips!!! So grateful for the information you share.
I enjoy your videos because you keeps it straight up funky-fresh and regular with us!
I honestly get annoyed when my feed is constantly flooded by the same creator. Yes they work really hard but it gets overwhelming really fast. On the other hand, I « miss » creators that post once in a while and I really do enjoy their content more
Very honest artist and content creator. Lovely videos. Thank you
This is SO helpful and it’s exactly what i needed. THANK YOU! Subscribed :)
this is exactly what i needed to hear right now, thanks so much for the wise words !
Thank you! Really appreciate your channel ❤
Thank for all your tips. 💚
Congrats on the new sponsorship, Kelsey! Thanks for the great video. 🎉
Thanks so much for saying these things Kelsey!! As an artist that takes between 2 weeks to 2 months to complete one drawing, this is something that I needed to hear. I feel like my drawings end up taking me too long these days and I worry I can never post enough or have enough content for social media. So I avoid it and slip away into the shadows. 🫠😂
so glad i found your channel! you give such good advice!!
Thank you so much for covering this topic! I think my phone was listening to my thoughts as I literally just made a rare insta post talking about how I cannot and will not ever put myself in a position to sustain posting on ig or youtube as much as I had in past years. I am full time artist, so social media is my main marketing outside of email lists. But I cannot do daily reels, shorts, tiktoks. Nah. I work, I create, but above all I have a family and my own mental health that has to come before all of that. It's not sustainable and was wrecking me and stressing me out when I got really busy with posting consistently a couple years ago. I'm more interested in putting out quality long form content on youtube when I feel the desire to share and when I think it'll provide value to someone else. It's kind of the new rule I've been living by in 2023.
thank you for all these advices 🌺🌺 you are everything the art community needs 🌺🌺
You should start a podcast, I love hear you speaking about art. ❤
Hey Kelsey, thanks for a great video once again! You always hit the nail on the head. I appreciate the constructive criticism and even clearing up some of the misconceptions about posting everyday! I was really excited to start, and then I felt overwhelmed by all the advice from bigger influencers and channels it kinda made me stressed to think about posting everyday.. so I was very inconsistent. I also have a passion for telling stories and connecting with others through my art. Seeing this video was the gentle reminder I needed, to know I can do it and that there are many different ways to go about it. Have a great day ! 😊
Thus is such great advice and so true! Thank you so much for your amazing content ❤️
You are always so helpful and engaging. I love your channel.
Thank you. You have helped me see that I was actually doing all of those mistakes. My main focus was on making money and trying to find a way to get followers and attention fast because that would = Fast Money.
In doing so, I've lost touch with my soul or my creative side and was mostly just creating videos for the sake of it. Then I started to blame the platforms and thought that they had it out to get me and that no one liked anything I did = Feeling empty, down and worthless.
So yeah, thank you for this again.
It can be really easy to fall into that situation! I’ve been there, it sucks. You feel like nothing is working and start to wonder if your work just isn’t good enough. I’ve found that it helps to make a point to create content and art that I’m really excited about, and to use the content I post on socials as a way to further my own artistic goals 💕
@@KelseyRodriguez Hmm....I've got to think about what you said more. I now need to find what gets me excited/interested/curious.
I'm going to have a look at some of your other videos to see how you address your artistic goals and how posting on social media helps further them. Because I don't really understand that point, that well at the moment.
TY 🙂
You are so great and thank you for relating your experience for us❤
My first exposure to wildcats was through TV
So much nostalgia!
I am trying for quality over quantity as well. I'm just a Watercolor Hobbyist who happens to really enjoy recording my painting sessions. I don't call them tutorials. They're more like watch me paint in real time. I'd like to do that once a week. I could care less about anything else. You helped me solidify those plans by letting all the noise in my head quiet 🤫 down... Thank You...
Your video is very informative I feel as though I should post at least every two weeks just to begin getting more consistent. And definitely improve content as I go . Thanks for the tips ❤
I utilize tags with my other accounts to get cross posting exposure from the ceramic community but also to grow a community. I usually clear things with my hubby and friends to make sure I'm doing everything right, I just need to make content. the schedule idea is great!
Great video! I feel like I've been battling with instagram, trying to grow on there for years. But recently I realized there has got to be a better path to success. Been trying out some new things recently, nervous to take it to the next level and start a youtube channel. I think im gonna challenge myself to do it within the next couple of months though. Your videos are so inspiring, thanks Kelsey!
Thanks for sharing and posting this. Such great and useful advice! ❤😃
Quality over quantity and with consistency, Got it !
Thanks for sharing! I love painting and am exited to grow my little channel!
i dont even have social media = problem solved 🤓👍
based
very insightfull, thanks for sharing your thoughts on the subject
thank you...💚
Thanks a lot for the video! Best wishes from Los Angeles artist! I lost my eyesight in 26 years old, but I still paint by touch. I'm blind lady and in the begining I was afraid to speak with camera)) Now my husband made my new youtube , but everything is so slowly ...
I really like the way you split the screen between yourself and the painting process. I have a tendency to switch off videos if the mannerism of the person is irritating to me - probably loose out on great content but still. While you are exceptionally articulate, having the painting process to watch takes my attention off you (which in my case is a good thing). Thanks for all the new info!
because of my day job it's very very hard to do the social media thing. My traffic times are when I work because I work in the EST afternoons most days. I look at my social media and it terrifies me honestly because I know I'm never gonna get to where I need to be to be noticed. I have anxiety and self esteem issues and it's literally been crippling my networking and creativity. I have family who have literally told me that what's the point in exhausting myself night after night trying to even do art when it's not making me money. I put too much time into it and seeing no results online. I can't just do this as a hobby because then my family would say "why aren't you working more at your day job? You need to make money. " and then if I do pick up extra hours, guess what? No time for art or networking AT ALL. I'm at the point of just giving up on art altogether because it's becoming stressful rather than relief but it's been my therapy that I can't just give it up.
I live in a state where there's no 9-5 art jobs I would have to move to get into any creative industry job. People locally don't think my art is real art because it's done on the computer and not painted on a canvas.
I really needed this! I find myself sometimes getting too obsessed with social media and beating myself up when I don't succeed.
How do you feel about things like Instagram stories? Does it make sense to post stories daily since it's low effort, quick, and a good way to connect with people? Same with Tiktok which I feel is more casual than Instagram.
Also, I feel like I'm growing consistently but sales are nonexistent. Any tips for breaking that wall?
Thanks. This was an awesome video and very informative.
Thank you very much!
Thank you ❤
Where do you buy that CAT TRANSITION effect? :o
Hi Kelsey. Thanks for the video. Can you recommend a couple of artists you mentioned you watch that post on youtube a couple of times a year?
Also Kelsey I watched your video where you talked about how as you've created on youtube you've kind of learned its ways and now you know, ok, if I do this, this happens. If I do that, that happens and so you essentially can control your growth. I'm at that point now in my channel where it's like ohhhh 😆 like I'm seeing growth because of certain things I do. So it's pretty cool to gain control in that way just by being observant and consistent. Sorry to blow up your comments section. Thank you for your chats. They're very informative.
I absolutely love your content u are so pretty and your glasses are so cute . Thank u for the amazing advice ur inspiring and your sketch book painting is chefs kiss 💋
Great video. Thanks for posting. Is that gouache that you’re painting with?
yeah that's gouache!
excelente conteúdo! É impressionante o quanto ela sabia com as palavras, ótimas lições!
congrats on the sponsorship from em :D
Kelsey plz make a one hour video on the topic
Thanks🙏
Posting every day is for the influencers and they push that on to us but we aren’t like them really and I even think for them that’s excessive. My friend and I batch our content. So I do like 1-3 times, one video a week and then like small shorts or reels
I couldn't imaging posting a vlog everyday on youtube, even with batch filming that is so much work
i guess if I really cared amount the numbers on youtube i would do a lot of research into why something failed, but I honestly dont care enough. sounds odd. posting videos but not caring hugely about the numbers, its great talking to people that comment in the videos, making online friends/acquaintances, but i make videos since they make me create something for their content. I would still create without the videos, but what it comes down to I guess is that even if one person that sees one of my video might smile or get a laugh at the art, i'm good with that.
Finally someone said it!
one concern is artificial intelligence the technology we have now if it's always going to be available .
not worried about robot versions of people hunting us down like in movies seen but want to know how it can make life easier for everyone soon .
What program do you use to record your sound/voice? Do you have any recommendations for beginners?
I record using my audio GarageBand! I recommend whatever software is easiest for you to get your hands on, you can make just about anything work
Truth be told, Most of this advice is Absolutely true, it SHOULD be obvious to anyone and i hope this is a good reminder to my art friends in the world that there is more to life than click-chasing. As a professional in the industry and I CAN NOT STRESS THIS ENOUGH ( at least for art only) just have fun, be yourself and everything else will eventually come, it just takes time and you gotta pull through.
Haha you ve fallen right into my trap, the only way to get out of this unscaved is to become a better person, so try you best :)
What’s are examples of art channels that put you off in terms of their content? Is it the art itself or is it because of the presenter? Introverted ppl like myself have a hard time getting noticed.
Also to add to your point on 24/7 issue, some artists have to take a 2nd unrelated sometimes unskilled work to pay bills and living by yourself- it’s challenging.
Thanks for the information :) i have an idea what to do with my videos too :)
just starting up my profile here :) after so many years hehehe
Who all thought about running to eBay to look at old lens.
Thank you my dear, you are far too kind, beautiful. 😍 Very simple story telling Will do. As for entertaining, what is entertaining for A might not be for B, I prefer educational Style of creating contents. Thank you for sharing Sister
could you make a guide on how to set up commissions
I don’t do commissions!
I have a video on that 😉
Hi great video. Love it! I can relate as I am selftaught myself. There is just one thing about how to make art a career. How do you go out to that 9-5 job as an artist without an formal art degree? Isn't that option pretty much "a dead end" for us selftaughts'?
I wanna make a career out of art. I see courses that can help me in getting to where I wanna be, but I don't have the health or finances to invest in them, no matter how talented I am and no matter how good of a mindset I have for kickstarting that career. I don't wanna invent the wheel and I rather go with some kinda proven method.
that's definitely not a dead end. your portfolio matters so much more than a degree when applying to jobs in the industry. I've interviewed multiple people who have spent decades working in film, animation, and video games and they all say the same thing
@@KelseyRodriguez wow I didn't know that. That's comforting and great news😀
I love your content but I disagree with the RUclips centricity of it. I tried doing an art RUclips for over a decade and it literally never took off even after huge shout-outs and opportunities. The ONLY place I've started to see success is on Instagram and TikTok, and that has come largely from posting every day haha. Absolutely not saying this video is wrong, I just can't relate to the RUclips-focused strategy here. I think RUclips is a dying dumpster fire honestly.
heyo, im back your right
How is it living in Alaska? Is it always cold there? I love snow and blizzards, walking around in them, and just seeing the glory of the snowflakes fall down under a streetlight. I used to be really good with the cold when I was younger, I don't know what happened, but the cold gets to me. I would like to go somewhere where it is really cold though to get used to it.
I would like to go somewhere like California, but I just couldn't stand the heat either, so it's a very awkward and contradicting situation for me to make up my mind, if I would go somewhere. Why am I saying this, I don't know. I guess that's what an artist that has nothing to lose, and is willing to change and wipe the slate clean everyday says and talks about. Anyway, Godspeed to all. Long live the glory of the arts...SBN RESONATE
I don't use social media. 🤣😆🤣
Who are these Creators you mention who have hours-long videos that you enjoy? I’d be interested in following some infrequent long-form Creators as well. Thanks!
Pearfleur and Quentin Reviews come to mind, two veryyyy different creators lol but both post infrequently!
Thanks for responding, @@KelseyRodriguez . I’ll check them out. 😊