@@MilesB Great vide. One question. Should each post be interlinked two ways on one ways. I mean post "A" interlink to "B" post. Or we have to link post "B" back to post "A" What is the strategy ?
"..2 posts is equal to one backlink of equal value.." whaaatttt...binge watching all your videos whenever i have free time, starting at SEO playlists. thank you so much for all of these amazing content, seriously!!! i kinda wished i watched your videos earlier, was just listening to your podcasts primarily then decided to check your youtube. so much great stuff, thanks again!!!!
You’re ranked as my no 1 trusted you tuber for online advice. I’ve unfollowed many “gurus” just selling systems. Thanks for the quality content. Launching new websites this year! 🚀
And this my friend, I found just by being a part of your forum! I used the search word 'blog' then read the thread which then brought me to your 'tube on SEO Content Audit which then brought me to this one! I shake my head at all that I collected to help with my own client's workflows I'm building as I build my OWN as well. Love you man, and the gal who noticed the t-shirt was def not the only one! lolol I was SO going to ask and I am not asking, where do I buy that one. I love it.
The audio quality on this compared to your newer videos is night and day. The content quality...well that's always been high. You're killing it my man! Looking forward to meeting you at some point. Thanks for the quality content!
Miles, you are a star educator! You clearly have lots of knowledge and experience about SEO, which is great and why I am watching your videos :) But over and above that, your ability to communicate knowledge and its application in a clear and engaging way really stands out. Fabulous work; love it and am really grateful! Tony
This is really helpful cause KWFinder was killing me with every single keyword I was looking for being above 55 in keyword difficulty. This I can definitely do! You're the man, Miles!
silos are a great way to structure your overall site. These many different ways to create silos overall and depending on the type of link you build or people linking to is going help all the pages rank. Silos are purely all the blog post or pages rank together and they share the rank juice to help each other. Shortly silos work as a team
Hey Miles! Do you suggest the main post "Container gardening" to be a page or a regular blog post? I read in a book that you kinda want them to be pages but I already built my website and I share posts as blog posts. Do you suggest creating a post as a page then linking to the other blog posts? And thank you SO MUCH for this video. I'm way clearer now on how to do this!
you are a great man, who explains the deep of SEO and revealed a lot of in-depth secrets, which we don't know before. Awesome, just awesome, how should I thank you?😅
Hi Miles. I just love your teaching style. You are a joy to listen to (I listen in my car) you have such great energy and motivation you are great on so many levels. I am certainly going to come back to some of your videos to go through amd implement your strategies. Keep it up you are a legend🧚♀️
Bruning Question Miles: I understand the SILO effect is necessary for blog posts, but why should the other menu 'pages' be SILOed if the SLUG already links all the pages to the land page? Doesn't Google consider the SLUG for 'pages' the same thing as secondary internal siloing that your suggesting here? Or is SILOing only necessary for chain linking blog posts and not slug 'pages'? Thanks Boss
Hey Miles! This is great information. I love this idea but you say only 1 internal link pointing out to another of our own related internal post is best to help the spiders crawl through the silo. But what about relevant and helpful external links that are beneficial to the post? I know external links are typically encouraged but I didn't hear you mention those in this process. Will adding another 1-2 (if needed) external links to high DA sites hurt the SEO benefits of the silo and have the spiders crawl the external links instead of our internal link?
Thanks for the video. One thing to take away is interlinking with the relevant long tale keywords to help one rank for the difficult keyword. Thank you again for this video. Anxiously waiting for the audit you talked about.
thank you. I have better understood the question of silos. On which keywords (example) do your sub-pages point to the main page containing the main keyword? What happens when you have a site with several themes? example: hairstyle, make-up, health? do you make a special silo every time with the same technique? Thank you for your reply.
Awesome. I have question: 1) What is the sub post (exact keyword anchor text) link to main post? - 2) What is the sub post ( anchor text ) link to other sub post? 3) How to make those sub post long tail keyword rank well while pushing main post?
Miles.... thank you for the explaining of silos and how internal linking works as well. As I get more comfortable on learning SEO and how it works, I am more sure through meditation and being guided by source that this is the field of work I was meant to do from an Arizonan perspective too. :) Say thank you to your wife for spiritual guideness for me. Hope to meet someday... be well...
Thanks for sharing such a valuable content Miles. A bit confused about Inter linking, if you could help me out with it. There are two kinds of link in an article (correct me if I'm wrong) 1) Anchor Text Links 2) Article Links (in the end of an article) When we talk about Internal linking, do you mean both kind of links or any specific one? One more question is that all the linking articles are in one single Silo, right?
Hi Miles, it's clear that you're a natural born teacher. You explain silo structures, a challenging art/science, with such clarity. You've won a fan and subscriber. I just have a quick question which reveals my uncertainty with the WordPress infrastructure. I understand that "container gardening," in your example, should offer compelling content. But would this be a page, post, or category and appear on the menu on the homepage? I assume the "sub-posts," such as the "Top 10 Fruits to Grow in Containers" would just be a post when I'm creating its content. I also assume that instead of using any "related posts" plugin, you recommend to just link naturally within the text to another sub-post or two, and to the main keyword phrase within the silo. Thanks so much in advance for any further insight. And once again, I'm truly grateful to you for providing such meaningful content!
I'm glad you enjoyed this video. Different people have different approaches to pages versus post. Some people definitely use parent pages and child pages to structure their silos. I prefer to use posts and simply manage the silo through internal linking. I do believe it's important to hardcode an actual InTEXT link to the post from the body copy. That offers the most relevance and your related posts plug-in may change over time so it's not to be trusted.
This is totally awesome, great explanation and helpful visualization. Your channel is exploding and it's because of this excellent content man. Great job!
Thank you!! excellent video!! The only thing I wanted to know is: "What do you do with the home page?" Do you just leave it out of the equation all together or maybe link to one piece of content from each silo. To be clear here I'm referring to a website with a static homepage. Thank you
That's a great explanation indeed. Just one quick question. Where would I post my informational content articles? Inside different Silos or on the Blog page? If on the blog page then these informational articles should be posts or pages? Also, (Assuming these are posted on blog page) what's the rule to interlink those Informational articles with Commercial Articles of different Silos? Please reply as soon as you can. Thanks
Excellent video! I have one question. Can I write sub posts on the H2's in my pillar post? or do I have to find different topics for the supporting content?
Honestly, the explanation was so clear and precise that this single video explained everything that i managed to research on google. One question thought. Does the silo landing page ( such as Container gardening) has to be an article? Or we can also have links with pictures to the silo topics? Thank you very much for the video!
Hi Miles thanks for sharing this. Do the posts also need to have a physical silo? or just a soft/virtual silo is enough? also how can i search for that second video you talked about in this video
Hi, this video is still helpful I have a question... Have used your style and use silos by categories and normal blog posts but not static. The question is do you advice to noindex categories or? Please help
Great Stuff Miles!!! thanks for explaining how a silo structure really works and being very precise in your delivery. Looking forward in the audit video when it comes out
Thank you Miles. You one helluva teacher! I'm not much of an seo, but now it feels like I've learned something transformative. I'll win, and all because you're really good at passing your superior knowledge on to others in a super clear, intelligent way. Again, thank you man. Peter from Kenya.
Thanks for sharing this the best and easiest video that I have come across, thank you so much for sharing your knowledge and I will be checking all your videos out!!! Happy Trails For You and All You Share!!!
Do you have other videos on your site that talks about "Every 2 posts of mine = 1 backlink from 3rd party site of equal value" I would like to understand what "equal value" means? Thank you
Thanks for sharing such useful information... Really liked your video.. I have a question - do recent post widget/popular posts widget/all posts widget break the silo structure. As you have said in your video, only one outbound link should be there from the main article to any one of the sub articles. But if we have above mentioned widgets in our blog, then every article of our blog gets an internal link from the main article and it contradicts the theory of silo structure.... Please help and clear the doubt.
I have a shopping cart website that also has a blog. I have primarily been focusing on creating links from my blog articles to the associated products that I sell. I have 200 products with their own individual SEO-optimized product pages. If I implement the structure you mentioned in your video, where do the links to the related products go? It seems like the potential customer would be put into an infinite loop through articles and never get to a page where they can make a purchase. Or perhaps the idea is that this strategy will elevate the site traffic and people will see the "For Sale" signs while they are moving through the various blog pages? I don't use Amazon or any other outbound third-party sales links on my site. All sales are internal.
Dude... you are a LEGEND! :D The first big division or distinction I would focus on making with your content is this: which products will rank well in Google on their own and have proven to sell from a direct click... Which products require more information-based content first and multiple touch points before a customer is ready to buy? This is a lot of Eugene Schwartz' "Prospect Awareness" ideas mixed with KW research... Here's an example: User searches: "Best hypnosis course for losing weight" and you have a 'Hypnosis weight loss' course... You'd want that post to rank so you'd want it to be on the top of a silo and you could publish other supporting links to it with potentially ZERO links out... Because that is where you want the user to STOP. On the other hand... A user searches "Does hypnosis help with stopping smoking cigarettes?" in google... They could find a '11 case studies where hypnosis helped people stop smoking' blog post... This is going to be a sub-page in a silo structure. And it should allow them to follow some internal links to other topics of interest that are relevant... Possibly up to a course, but possible over to a "The science behind hypnosis and brainwave states" type post... I'm a bit abstract in my examples here, I'd want them to be more relevant, but I'm grasping at threads of insights and what I know (or rather what I don't know) about your space... The big idea is to support the sales pages that can/should rank for keywords with inbound links and eliminate outbound links... AND to find your unique entrance pages that are for less aware users and make sure they link logically up the 'belief ladder' up to the most relevant products... Thus flowing users and search engine spiders up the chain of relevance. Finally, I'd be sure that most roads lead users to a free experience via email... My wife and I run ask-angels.com and she has produced 150 to 180 products in the 8 or so years we've been running that site... Our BIG goal on that site is to grow our list and get people an experience with our audios. Then they go into a follow up sequence that can segment them based on what they click on and open so we deliver more of what they are interested in... Helping them 'find' what they want and offering our new products. Our products rarely sell from SEO traffic directly (it does happen) but it mostly goes through our list/funnel.
Thank you for your advice, Miles. I appreciate your detailed and thoughtful answer. And I applaud the work you and your wife are doing in online marketing education. It's nice to see straightforward actionable advice in our ever-changing online marketing world. I'll be implementing your suggestions immediately.
Hello Miles I'm Khairul from Malaysia. I've seen a lot of your videos in your playlist and did learn a lot from it. You have done a very good job of explaining how the SEO works. I've noticed you always said about 90 days challenge. Can you give further explanation about that topic? Would appreciate it.
Thank you for this miles....sooo helpful! Now, for the 90 day challenge, does mean writing a blog post each day and optimizing each post for SEO all in one day? Sounds like a lot of work to pull off in one day, but possible, I guess. I usually research one day, write/paraphrase another day, on-page seo another day, etc. Maybe my system is slow, huh?
That is the challenge... One done per day. And it is EXTREMELY challenging... But you get way faster when you do it every day. Find your groove and don't let up... Many roads lead to the same goal...
What is you have maybe two main keywords. "Container gardening" and "Container gardening tips" Both get the same large amount of traffic. Do you create silos based on strictly one keyword, or try to incorporate both on that one page? Thanks!
Question - your subpost will also have the key phrase you are trying to target in each post (so in the example Container gardening, each post should have that key word mentioned in the content)? Also, is this approach any different or better silo structure than a page with post in that page or a blog roll in that page, or even a round up style posts with links to all your individual posts in that round up?
not really. From a technical perspective it's no difference, it's more about how you are going to organize the content through navigation, etc. I personally use posts but many people are just as successful with pages
HEY, Thanks for this video quick question- I have ecoms site, I understand - Silo---category pages--supporting pages - should I link the products/or create product gallery in category pages/blogs/supporting to the products?
Hello Miles thanks for this amazing video. just one question I have sub pages so can I give 3 links to other one to main and 2 links to other separate pages or we should keep it 2 links one to main and one to other page???
HI does the 4 supporting content examples you give have two way links back and forth as it looks like with the double head arrows or does it only flow one way back up to the highest level content?
Great vid thanks. What I don't understand is, how you are increasing the onpage link juice/relevancy to Container Gardening by creating posts e.g. Top 10 Fruits to Grow in Containers - when Top 10 Fruits to Grow in Containers does not contain the main keyphrase Container Gardening? By this logic you could create any post under the main pillar post?
Hey Miles, Question for ya. You said that one phrase in your core piece of content should link out to a one sub-post. And then you have the sub-posts link to each other. But when I referenced your "Learn SEO" core content piece, you have dozens of links out to different sub-posts? Can you clear up my confusion? Thanks, great video!
So each sub post has 2 outbound links, right? To the short term competitive key term and also to one sub post. And the short tail competitive post links out to only 1 sub post, right (yet has inbound links from all sub posts). Correct?
Miles Beckler regarding the second question above...is that correct? The short tail competitive post should only link out to 1 of the sub posts, right? Not to all sub posts or more of the 1? And if your answer is that the main post should only link out to 1 sub post, is there a strategy to keep in mind on how / which one of the sub posts it should link to?
@@MilesB Thank you for your quick response miles. Can you elaborate on that? You don't think it would make a lot difference in raking the main article and rank the support articles? Since it work like link juice it would seem to help both main and support. But that's just what it seems, would love to hear what you think about it :)
Thanks Miles. I love your videos. Your jab/giving approach is inspirational. Question - If I'm setting up an affiliate funnel with the opt-in and thank you page approach that you teach, how do I add my silo structure to that? Thanks.
Great video and clear explanation of silo's structure. Thanks man! However, when it comes to link building, what is the most effective way; creating backlinks to our pillar post mostly or to our supporting articles?
Miles, if you see this i hope you can reply. Im not sure what to do in an SEO Silo. I understand the concept enough but what do i do about the nav links in the header? do i need to worry about them so that they dont simply go around pointing to other places because i read that you cant link to another category AT ALL?
Thanks Miles, very clear and helpful. How would this work in youtube for video content? Is it by linking in the comments? Or is it only relevant for blog posts?
you can link the relevant videos to each other through the descriptions, cards and end screens... the text links in the description are the best for the SEO value
Great Video Miles! I am implementing silo structure in a new website. It is about Industrial Lubricants. The big Challenge is how to organize Brands, Type of Lubricants, Lubricants applications ...each brand has between 100 to 200 products and share similar or equal applications. What should be the best approach? Do I need to Post each product or the most populars seareched in google? Would it be by brand or application? Like, I can make a Silo on each brand and the Pillar Page could be full of content (more that 3000 words) that could include content by application, by product name See , How to organize Taxonimies on each is kind of difficult... Please comment
the key is to look at the search volume and figure out if people are actually searching for all of those different brand and type combinations or if they are searching for problems and solutions… You want to focus your effort on what actually gets search volume
Great video as usual. Triggered a question though: Can you use the parent/child relationship in WordPress pages to achieve the same silo/linking power and SEO effect?
Quick Question Miles: why only one link down to the substructured posts? If linking downward to more than one of my long tail posts, could that negatively impact the ranking of my top core post? Also, should I try to make sure that linkage downward is to one of my higher ranking long tail posts or does that not matter as much if they're all linked together in the substructure anyway? Did that make sense? Thanks for the great content you always provide! I love following you and learn so much!!! - Your Fellow Arizonian from Scottsdale
Amazing video Miles! Advanced yet explained in a very clear and actionable manner, awesome. Question, how does this determine what our new KW difficulty threshold becomes? Like, before as you mention try to stay under KD:30 in the green to be good, but using this method what do you think is the highest keyword difficulty in kwfinder we can realistically go after?
as your website becomes more of an authority you can start to go after keywords in the 40s... Also when you build a silo that has many supporting posts you can go after higher difficulty phrases with the top of silo post
Thank you for explaining the SEO silo technique in such a clear way, Miles - so clearly that even I understood it, lol! Now I am going to put it into practice this very weekend. Thank you! Subscribed to your channel, btw :-)
Hi Miles, when validating keywords to write posts about, what is the lower limit before deciding that there aren't enough searches for that phrase to make it worth while writing about e.g. 100 - 1K, 1k - 10K,10K - 100K etc?
Very helpful thanks, I've come across the term cornerstone content is silo another word for it? I couldnt find a clear different in google. Either way this explained it very well and practically thanks again.
Not sure what cornerstone is... Some word a marketer made up to try and differentiate probably... Probably 100 terms to describe this structure, but all in all it is more about the linking than anything!
![SEO Silos: How to Rank for More Keywords Without Building Links [5 Ways]](http://i.ytimg.com/vi/6GC2y0cNXcw/mqdefault.jpg)
The best SEO Silo explanation I've seen or read so far. Thank you, this clears up so many things!
Awesome
Agree fully
@@MilesB Great vide.
One question.
Should each post be interlinked two ways on one ways.
I mean post "A" interlink to "B" post. Or we have to link post "B" back to post "A"
What is the strategy ?
Beautiful. Wonderfully explained. No long-winded sidetracks, no bullshit.... just straight up knowledge! Well done, sir!
Thanks Ali
They use other terms for “silo pages”, cluster topics, pillar pages, this has been the clearest most concise explanation, thank you very much
"..2 posts is equal to one backlink of equal value.." whaaatttt...binge watching all your videos whenever i have free time, starting at SEO playlists. thank you so much for all of these amazing content, seriously!!! i kinda wished i watched your videos earlier, was just listening to your podcasts primarily then decided to check your youtube. so much great stuff, thanks again!!!!
You laid that out very nicely. I never walk away from your videos confused. Thanks, Miles.
Then I'm hitting my mark! Glad you like the content
You’re ranked as my no 1 trusted you tuber for online advice. I’ve unfollowed many “gurus” just selling systems. Thanks for the quality content. Launching new websites this year! 🚀
YES! 📈
Right after reading the title of this video I made sure I am ready with a pen and paper. You are doing a great job Miles. Thank You.
And this my friend, I found just by being a part of your forum! I used the search word 'blog' then read the thread which then brought me to your 'tube on SEO Content Audit which then brought me to this one! I shake my head at all that I collected to help with my own client's workflows I'm building as I build my OWN as well. Love you man, and the gal who noticed the t-shirt was def not the only one! lolol I was SO going to ask and I am not asking, where do I buy that one. I love it.
Also, thank you for your permission to share the information!
Sure thing... Glad you found it and happy to have you in CandC
The audio quality on this compared to your newer videos is night and day.
The content quality...well that's always been high. You're killing it my man!
Looking forward to meeting you at some point. Thanks for the quality content!
Ya, I've added a lot of acoustic treatments to this room since. Love me some sound blankets
Miles, you are a star educator! You clearly have lots of knowledge and experience about SEO, which is great and why I am watching your videos :) But over and above that, your ability to communicate knowledge and its application in a clear and engaging way really stands out. Fabulous work; love it and am really grateful! Tony
Cheers Tony. I appreciate the kind words.
Can this work with existing relevant content? Can I establish the silo in existing material that points to a core keyphrase?
Absolutely! I have a video that shows how to audit your content and set that up. Search for "SEO silo audit"
Thanks miles
Miles this is really epic. Thanks for such a comprehensive explanation. Here I go silo-ing.
Glad you enjoyed it!
This is really helpful cause KWFinder was killing me with every single keyword I was looking for being above 55 in keyword difficulty. This I can definitely do! You're the man, Miles!
Ya, as the difficulty goes up we just stack our silos deeper and deeper! :D
Mak 10 #challengeaccepted Way to go!
This is the best explained video on SILO structures I’ve seen. Thankyou and great video
Cheers man. I appreciate the comment
silos are a great way to structure your overall site. These many different ways to create silos overall and depending on the type of link you build or people linking to is going help all the pages rank. Silos are purely all the blog post or pages rank together and they share the rank juice to help each other. Shortly silos work as a team
There it is
The best tutorial on SEO siloing I've seen so far. Thank you man
📈👍😃
Hey Miles! Do you suggest the main post "Container gardening" to be a page or a regular blog post? I read in a book that you kinda want them to be pages but I already built my website and I share posts as blog posts. Do you suggest creating a post as a page then linking to the other blog posts? And thank you SO MUCH for this video. I'm way clearer now on how to do this!
you are a great man, who explains the deep of SEO and revealed a lot of in-depth secrets, which we don't know before. Awesome, just awesome, how should I thank you?😅
I appreciate the comment
Hi Miles. I just love your teaching style. You are a joy to listen to (I listen in my car) you have such great energy and motivation you are great on so many levels. I am certainly going to come back to some of your videos to go through amd implement your strategies. Keep it up you are a legend🧚♀️
I am glad to hear you enjoy my videos.
Just can't get enough of these videos. You are appreciated.
this approach totally worked for my business in the past. Thanks Miles
Awesome to hear
Bruning Question Miles: I understand the SILO effect is necessary for blog posts, but why should the other menu 'pages' be SILOed if the SLUG already links all the pages to the land page?
Doesn't Google consider the SLUG for 'pages' the same thing as secondary internal siloing that your suggesting here?
Or is SILOing only necessary for chain linking blog posts and not slug 'pages'?
Thanks Boss
Complex topic explained in simple manner. Thanks Miles :)
Absolutely my pleasure
Hey Miles! This is great information. I love this idea but you say only 1 internal link pointing out to another of our own related internal post is best to help the spiders crawl through the silo. But what about relevant and helpful external links that are beneficial to the post? I know external links are typically encouraged but I didn't hear you mention those in this process. Will adding another 1-2 (if needed) external links to high DA sites hurt the SEO benefits of the silo and have the spiders crawl the external links instead of our internal link?
That's a good question. Please answer this one Miles. I'm wondering what if we place our internal links near the beginning of the post.
So clear. TY. I have driven myself cray cray, like a nomad:)
Agreed, great work! Yes, the part where so many people go wrong is the inter-linking. That seems to be the toughest one to get down
Ya, especially when you have like 5 silos, 40 sub posts and it is like 'wait, what does this one point to?' lol. It is a flexible structure tho...
I agree with Ruan M. Marinho
- "This has to be one of the best explained silo videos i've seen!!". God Bless
Thanks for the video. One thing to take away is interlinking with the relevant long tale keywords to help one rank for the difficult keyword. Thank you again for this video. Anxiously waiting for the audit you talked about.
Cheers
I did this naturally years ago before I found this video. Thanks for share.
Yes excellent video explaining the basics of Silos! Looking forward to watching more Silo videos from you! 😃
thank you. I have better understood the question of silos. On which keywords (example) do your sub-pages point to the main page containing the main keyword? What happens when you have a site with several themes? example: hairstyle, make-up, health? do you make a special silo every time with the same technique? Thank you for your reply.
Each of those would be a separate silo, yes
Awesome. I have question:
1) What is the sub post (exact keyword anchor text) link to main post? -
2) What is the sub post ( anchor text ) link to other sub post?
3) How to make those sub post long tail keyword rank well while pushing main post?
1 - whatever you wanted to be
2- whatever you wanted to be
3- research and creativity
Miles.... thank you for the explaining of silos and how internal linking works as well. As I get more comfortable on learning SEO and how it works, I am more sure through meditation and being guided by source that this is the field of work I was meant to do from an Arizonan perspective too. :) Say thank you to your wife for spiritual guideness for me. Hope to meet someday... be well...
Cheers Shane
Thanks for sharing such a valuable content Miles.
A bit confused about Inter linking, if you could help me out with it.
There are two kinds of link in an article (correct me if I'm wrong)
1) Anchor Text Links
2) Article Links (in the end of an article)
When we talk about Internal linking, do you mean both kind of links or any specific one?
One more question is that all the linking articles are in one single Silo, right?
Hi Miles, it's clear that you're a natural born teacher. You explain silo structures, a challenging art/science, with such clarity. You've won a fan and subscriber. I just have a quick question which reveals my uncertainty with the WordPress infrastructure. I understand that "container gardening," in your example, should offer compelling content. But would this be a page, post, or category and appear on the menu on the homepage? I assume the "sub-posts," such as the "Top 10 Fruits to Grow in Containers" would just be a post when I'm creating its content. I also assume that instead of using any "related posts" plugin, you recommend to just link naturally within the text to another sub-post or two, and to the main keyword phrase within the silo. Thanks so much in advance for any further insight.
And once again, I'm truly grateful to you for providing such meaningful content!
I'm glad you enjoyed this video. Different people have different approaches to pages versus post. Some people definitely use parent pages and child pages to structure their silos. I prefer to use posts and simply manage the silo through internal linking. I do believe it's important to hardcode an actual InTEXT link to the post from the body copy. That offers the most relevance and your related posts plug-in may change over time so it's not to be trusted.
I suppose that simplifies the matter, and your silo outline becomes easier to follow without categories and pages. I'll take your advice.
This is totally awesome, great explanation and helpful visualization. Your channel is exploding and it's because of this excellent content man. Great job!
Awesome. Glad you like it!
Thank you!! excellent video!! The only thing I wanted to know is: "What do you do with the home page?" Do you just leave it out of the equation all together or maybe link to one piece of content from each silo. To be clear here I'm referring to a website with a static homepage. Thank you
I leave it out of the page... It should rank for the brand name... Most traffic enters through blog posts
That's a great explanation indeed. Just one quick question. Where would I post my informational content articles? Inside different Silos or on the Blog page? If on the blog page then these informational articles should be posts or pages? Also, (Assuming these are posted on blog page) what's the rule to interlink those Informational articles with Commercial Articles of different Silos?
Please reply as soon as you can. Thanks
Excellent video! I have one question.
Can I write sub posts on the H2's in my pillar post? or do I have to find different topics for the supporting content?
Honestly, the explanation was so clear and precise that this single video explained everything that i managed to research on google. One question thought. Does the silo landing page ( such as Container gardening) has to be an article? Or we can also have links with pictures to the silo topics?
Thank you very much for the video!
Lots of great written text is key.
Hey Miles, I'm absolutely excited about your videos. Great and full of helpful information. Thanks a lot for this!
Great to hear Thomas
Hi Miles thanks for sharing this. Do the posts also need to have a physical silo? or just a soft/virtual silo is enough? also how can i search for that second video you talked about in this video
Best SEO explanation ever...you are the best hands down. Thank you!!!
Cheers
Hi, this video is still helpful I have a question... Have used your style and use silos by categories and normal blog posts but not static. The question is do you advice to noindex categories or? Please help
I've been waiting for this, I just didn't know I was waiting for it. Thank you Miles
😎📈👍
Great Stuff Miles!!! thanks for explaining how a silo structure really works and being very precise in your delivery. Looking forward in the audit video when it comes out
that video is live here ruclips.net/video/vzOcMmYI2MI/видео.html glad you liked this one!
Thank you Miles. You one helluva teacher! I'm not much of an seo, but now it feels like I've learned something transformative. I'll win, and all because you're really good at passing your superior knowledge on to others in a super clear, intelligent way. Again, thank you man. Peter from Kenya.
Thanks for sharing this the best and easiest video that I have come across, thank you so much for sharing your knowledge and I will be checking all your videos out!!! Happy Trails For You and All You Share!!!
:D happy to be of service
This is such a great video, I think I've watched it five times. Plus honestly I find planning solos pretty fun! Thanks Miles.
Do you have other videos on your site that talks about "Every 2 posts of mine = 1 backlink from 3rd party site of equal value" I would like to understand what "equal value" means? Thank you
Best online marketing coach I've come across on the internet. thanks for the great, in-depth content miles :-)
Thanks for sharing such useful information... Really liked your video.. I have a question - do recent post widget/popular posts widget/all posts widget break the silo structure. As you have said in your video, only one outbound link should be there from the main article to any one of the sub articles. But if we have above mentioned widgets in our blog, then every article of our blog gets an internal link from the main article and it contradicts the theory of silo structure.... Please help and clear the doubt.
does not break the silo structure but it does not help much either. you need to manually code the links in the body copy
@@MilesB Thanks
I have a shopping cart website that also has a blog. I have primarily been focusing on creating links from my blog articles to the associated products that I sell. I have 200 products with their own individual SEO-optimized product pages. If I implement the structure you mentioned in your video, where do the links to the related products go? It seems like the potential customer would be put into an infinite loop through articles and never get to a page where they can make a purchase. Or perhaps the idea is that this strategy will elevate the site traffic and people will see the "For Sale" signs while they are moving through the various blog pages? I don't use Amazon or any other outbound third-party sales links on my site. All sales are internal.
Dude... you are a LEGEND! :D
The first big division or distinction I would focus on making with your content is this: which products will rank well in Google on their own and have proven to sell from a direct click...
Which products require more information-based content first and multiple touch points before a customer is ready to buy?
This is a lot of Eugene Schwartz' "Prospect Awareness" ideas mixed with KW research... Here's an example:
User searches: "Best hypnosis course for losing weight" and you have a 'Hypnosis weight loss' course... You'd want that post to rank so you'd want it to be on the top of a silo and you could publish other supporting links to it with potentially ZERO links out... Because that is where you want the user to STOP.
On the other hand... A user searches "Does hypnosis help with stopping smoking cigarettes?" in google... They could find a '11 case studies where hypnosis helped people stop smoking' blog post... This is going to be a sub-page in a silo structure. And it should allow them to follow some internal links to other topics of interest that are relevant...
Possibly up to a course, but possible over to a "The science behind hypnosis and brainwave states" type post...
I'm a bit abstract in my examples here, I'd want them to be more relevant, but I'm grasping at threads of insights and what I know (or rather what I don't know) about your space...
The big idea is to support the sales pages that can/should rank for keywords with inbound links and eliminate outbound links... AND to find your unique entrance pages that are for less aware users and make sure they link logically up the 'belief ladder' up to the most relevant products... Thus flowing users and search engine spiders up the chain of relevance.
Finally, I'd be sure that most roads lead users to a free experience via email... My wife and I run ask-angels.com and she has produced 150 to 180 products in the 8 or so years we've been running that site...
Our BIG goal on that site is to grow our list and get people an experience with our audios. Then they go into a follow up sequence that can segment them based on what they click on and open so we deliver more of what they are interested in... Helping them 'find' what they want and offering our new products.
Our products rarely sell from SEO traffic directly (it does happen) but it mostly goes through our list/funnel.
Thank you for your advice, Miles. I appreciate your detailed and thoughtful answer. And I applaud the work you and your wife are doing in online marketing education. It's nice to see straightforward actionable advice in our ever-changing online marketing world. I'll be implementing your suggestions immediately.
Hello Miles
I'm Khairul from Malaysia. I've seen a lot of your videos in your playlist and did learn a lot from it. You have done a very good job of explaining how the SEO works.
I've noticed you always said about 90 days challenge.
Can you give further explanation about that topic? Would appreciate it.
I have a video that explains it! search my channel for the 90 day challenge video
@@MilesB noted. Tks
Thank you for this miles....sooo helpful! Now, for the 90 day challenge, does mean writing a blog post each day and optimizing each post for SEO all in one day? Sounds like a lot of work to pull off in one day, but possible, I guess. I usually research one day, write/paraphrase another day, on-page seo another day, etc. Maybe my system is slow, huh?
That is the challenge... One done per day. And it is EXTREMELY challenging... But you get way faster when you do it every day. Find your groove and don't let up... Many roads lead to the same goal...
Great video. Should we index the categories pages?
Thanks Miles! This is exactly what I need for the SEO I'm starting to do for a local client.
Rock it out. They will love the results!
Exactly what I was looking for. Thanks Miles 😊
What is you have maybe two main keywords. "Container gardening" and "Container gardening tips"
Both get the same large amount of traffic.
Do you create silos based on strictly one keyword, or try to incorporate both on that one page?
Thanks!
Question - your subpost will also have the key phrase you are trying to target in each post (so in the example Container gardening, each post should have that key word mentioned in the content)? Also, is this approach any different or better silo structure than a page with post in that page or a blog roll in that page, or even a round up style posts with links to all your individual posts in that round up?
Is this the same method you would use for YT videos in the descriptions?
Absolutely
Thanks Miles, good video. Do you think it matters whether the top of the silo is a post or a page in WordPress?
not really. From a technical perspective it's no difference, it's more about how you are going to organize the content through navigation, etc. I personally use posts but many people are just as successful with pages
HEY, Thanks for this video quick question- I have ecoms site, I understand - Silo---category pages--supporting pages - should I link the products/or create product gallery in category pages/blogs/supporting to the products?
Hello Miles thanks for this amazing video. just one question I have sub pages so can I give 3 links to other one to main and 2 links to other separate pages or we should keep it 2 links one to main and one to other page???
Stay flexible and let the relevance guide you
@@MilesB just try to add 2 links to see the results but need your advice one link or 2 links?
Hello Boss Miles thanks for the video. What would be the anchor text from each sub-post? Container gardening from each post?? many thanks
Thank you for shedding some light on my question mate!
:D Sure thing!
HI does the 4 supporting content examples you give have two way links back and forth as it looks like with the double head arrows or does it only flow one way back up to the highest level content?
Rarely write a comment but this video is stunning! Your explanation is outstanding! You won a sub from me :)
I'm glad you found this video helpful
Wonderful content as always, Miles... Do you have a structure for your 90 day challenge?
Great vid thanks. What I don't understand is, how you are increasing the onpage link juice/relevancy to Container Gardening by creating posts e.g. Top 10 Fruits to Grow in Containers - when Top 10 Fruits to Grow in Containers does not contain the main keyphrase Container Gardening? By this logic you could create any post under the main pillar post?
Great Help. Waiting for your next video of how to audit content to correct the silo structure. :)
Not the next video, but it'll be up soon. Glad you liked this one.
Thanks so much Miles. Would love to see the audit/analytical video :)
Great job Miles. This is a very useful post. Keep up the good work.
Cheers man
Hey Miles,
Question for ya. You said that one phrase in your core piece of content should link out to a one sub-post. And then you have the sub-posts link to each other. But when I referenced your "Learn SEO" core content piece, you have dozens of links out to different sub-posts? Can you clear up my confusion?
Thanks, great video!
So each sub post has 2 outbound links, right? To the short term competitive key term and also to one sub post. And the short tail competitive post links out to only 1 sub post, right (yet has inbound links from all sub posts). Correct?
At least 2 not limited to 2
Miles Beckler regarding the second question above...is that correct? The short tail competitive post should only link out to 1 of the sub posts, right? Not to all sub posts or more of the 1? And if your answer is that the main post should only link out to 1 sub post, is there a strategy to keep in mind on how / which one of the sub posts it should link to?
Fantastic explanation. Would you also be able to do the same for the supporting articles? Writing supporting articles for a support article?
You absolutely could, but it might not be necessary...
@@MilesB Thank you for your quick response miles. Can you elaborate on that? You don't think it would make a lot difference in raking the main article and rank the support articles? Since it work like link juice it would seem to help both main and support. But that's just what it seems, would love to hear what you think about it :)
@@ctznx0 go for it! Just publish more! Overthinking is the enemy. Find keyword, write post, repeat!
I've seen some other videos on siloing content. Yours is one of the best
Thank you so much for this video! It's really valuable!
Wow, Miles, that is really good. You are an excellent teacher. My thanks to you, and a blessing as a bonus!!!!
Cheers Fredrick!
Thanks Miles. I love your videos. Your jab/giving approach is inspirational. Question - If I'm setting up an affiliate funnel with the opt-in and thank you page approach that you teach, how do I add my silo structure to that? Thanks.
Great video and clear explanation of silo's structure. Thanks man!
However, when it comes to link building, what is the most effective way; creating backlinks to our pillar post mostly or to our supporting articles?
Miles, if you see this i hope you can reply. Im not sure what to do in an SEO Silo.
I understand the concept enough but what do i do about the nav links in the header? do i need to worry about them so that they dont simply go around pointing to other places because i read that you cant link to another category AT ALL?
stay flexible, your navigation is fine, so is your footer… Just focus on the internal links within the body copy of the posts or pages
Thanks Miles, very clear and helpful. How would this work in youtube for video content? Is it by linking in the comments? Or is it only relevant for blog posts?
you can link the relevant videos to each other through the descriptions, cards and end screens... the text links in the description are the best for the SEO value
Thanks for the knowledge Miles.
Simple, smart and clear explanation. Thanks for sharing, Miles. Where do you source your SEO knowledge from?
Sean! :D Glad you found this one... 15+ years in the trenches man. Talking with other speakers at events, testing, etc.
Thanks for the video. Can the top page "container-gardening" be a sales / landing page? focused on conversion more than ranking?
Wow, this was really good and info packed! thanks
It's really cool and easy to understand.
Thanks Beckler
Pure gold. Wish i found this sooner.
Beautiful! :)
Why only one link from the main post to a support post?
Great Video Miles! I am implementing silo structure in a new website.
It is about Industrial Lubricants. The big Challenge is how to organize Brands, Type of Lubricants, Lubricants applications ...each brand has between 100 to 200 products and share similar or equal applications. What should be the best approach?
Do I need to Post each product or the most populars seareched in google? Would it be by brand or application? Like, I can make a Silo on each brand and the Pillar Page could be full of content (more that 3000 words) that could include content by application, by product name
See , How to organize Taxonimies on each is kind of difficult...
Please comment
the key is to look at the search volume and figure out if people are actually searching for all of those different brand and type combinations or if they are searching for problems and solutions… You want to focus your effort on what actually gets search volume
Great video as usual. Triggered a question though:
Can you use the parent/child relationship in WordPress pages to achieve the same silo/linking power and SEO effect?
"Can" you? of course!
Great video, Miles. Thank you for this thorough explanation. This was very helpful.
Great video thank you. Subscribed
Quick Question Miles: why only one link down to the substructured posts? If linking downward to more than one of my long tail posts, could that negatively impact the ranking of my top core post? Also, should I try to make sure that linkage downward is to one of my higher ranking long tail posts or does that not matter as much if they're all linked together in the substructure anyway? Did that make sense? Thanks for the great content you always provide! I love following you and learn so much!!! - Your Fellow Arizonian from Scottsdale
Too many outbound links can be an issue. Makes good sense to link to a post on a valuable phrase with high traffic potential. Relevance is key tho.
Amazing video Miles! Advanced yet explained in a very clear and actionable manner, awesome. Question, how does this determine what our new KW difficulty threshold becomes? Like, before as you mention try to stay under KD:30 in the green to be good, but using this method what do you think is the highest keyword difficulty in kwfinder we can realistically go after?
as your website becomes more of an authority you can start to go after keywords in the 40s... Also when you build a silo that has many supporting posts you can go after higher difficulty phrases with the top of silo post
Thank you for explaining the SEO silo technique in such a clear way, Miles - so clearly that even I understood it, lol! Now I am going to put it into practice this very weekend. Thank you! Subscribed to your channel, btw :-)
Hi Miles, when validating keywords to write posts about, what is the lower limit before deciding that there aren't enough searches for that phrase to make it worth while writing about e.g. 100 - 1K, 1k - 10K,10K - 100K etc?
Very helpful thanks, I've come across the term cornerstone content is silo another word for it? I couldnt find a clear different in google. Either way this explained it very well and practically thanks again.
Not sure what cornerstone is... Some word a marketer made up to try and differentiate probably... Probably 100 terms to describe this structure, but all in all it is more about the linking than anything!
Hi Miles, great video and thanks. Very helpfull. In the meantime do you have made that video on that audit already? Cheers
Yep. Search for it on my channel or in the description
Just great... very comprehensive than others