SEO Silos vs. Topical Clusters (What's best?)

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  • Опубликовано: 26 ноя 2024

Комментарии • 93

  • @JaumeRos
    @JaumeRos  Год назад +1

    Affordable SEO Data for Under $25 a month -> Clicks.so
    How are you guys organizing your websites? SEO Silos? Or Topical clusters? Lmk!

  • @NuMorDeFoame
    @NuMorDeFoame Год назад +16

    The sibling-cousing-uncle analogy for dilluting the topical relevance is GOLD!

  • @LinoWalker
    @LinoWalker Год назад +11

    I think this video would have benefitted from a couple of real-life examples of websites using these techniques. Other than that, you've got a really clear way of explaining things and presenting information. I'll definitely keep an eye on this channel :)

    • @JaumeRos
      @JaumeRos  Год назад +1

      Appreciate the feedback! More examples on the next one :)

    • @taral927
      @taral927 Год назад +1

      Real life examples in my course🤣

    • @JaumeRos
      @JaumeRos  Год назад

      @@taral927 mans gotta make money some how ;)

    • @cmgweb6951
      @cmgweb6951 10 месяцев назад

      @@JaumeRos Sorry to see VisitSpain is no longer up. I've been watching these type trainings and trying to visualize it by looking at site maps of other sites doing this. Great video Jaume! Between you, Kyle Roofs trainings and a few others, my 'topical maps' ought to be okay!

  • @fastgidi
    @fastgidi Год назад +1

    You know, I've been coming across a lot of gibberish on this Content silo stuff. But having come across this video?
    I don't think I'll find something better than this, maybe for the next couple of months.
    You did a very great job explaining this topic and this video is highly recommended. I appreciate your content creator skills brother

    • @JaumeRos
      @JaumeRos  Год назад

      Thanks for watching !!!!!

  • @alicabban6327
    @alicabban6327 Год назад +1

    The one element that is absent from most structural seo analysis is the business segment that is being targeted. This is what informs a site wide strategy that dictates content tactics.

  • @guillemrossalvador
    @guillemrossalvador Год назад +2

    So much value. Great video 👍

    • @JaumeRos
      @JaumeRos  Год назад

      Thanks for watching Guillem !

  • @edumontes6212
    @edumontes6212 Год назад +1

    Thanks for the breakdown JR 🤝🏼

    • @JaumeRos
      @JaumeRos  Год назад

      Thanks for tuning in Edu!

  • @RKColor
    @RKColor Год назад +2

    I tend to use silos, but would love to know how people are managing and tracking the content across a site. Like - you've got your cluster, but what are folks doing to track the page's performance, primary and secondary kw rankings, etc.
    I've got a spreadsheet built out that lets me see performance at different tiers, zoom into an article to see all it's ranking terms, etc. But on larger sites things can definitely get harder to manage - I've got to assume someone has a system figured out that's less clunky than mine haha

    • @JaumeRos
      @JaumeRos  Год назад +1

      Yeah this is a great point. I like to use the ahrefs tracker for the most important pages, but you’re right once sites get big I honestly don’t have a systemized way of looking at things.

  • @danielgriffiths4031
    @danielgriffiths4031 Год назад +1

    Tough topic to learn about, thank you!

    • @JaumeRos
      @JaumeRos  Год назад

      Thanks for being here Daniel!

  • @khedmussus
    @khedmussus 5 месяцев назад

    Hey Jaume, loved your content! So, I'm working on launching my news site, and I'm in the building phase. Could you shed some light on using semantic SEO for news and also about silos? Thanks a bunch, really looking forward to your video on this!

  • @markuserikssen
    @markuserikssen Год назад +2

    Interesting video! Would have been nice to see how you would design topical clusters yourself, just like you did with silos in this video.

    • @JaumeRos
      @JaumeRos  Год назад +1

      Noted for the next one!

  • @seoverse
    @seoverse Год назад +2

    Just watched your last video and now you posted this😂 Nice job🥳

    • @JaumeRos
      @JaumeRos  Год назад +1

      Hahaha it's non stop !! Thanks for watching 💪

    • @seoverse
      @seoverse Год назад +1

      @@JaumeRos can you please tell me that tool from the silo structure?😁 Thank you

    • @JaumeRos
      @JaumeRos  Год назад +1

      The one in the video? Thats just figma!

  • @psychednation2981
    @psychednation2981 6 месяцев назад +1

    Quick question: do I need to write a new and separate article for each topic to gain authority or can I put closely related topics into one article as different H2s or FAQs? Can google crawlers highlight my H2s and show them in the SERP for that particular search query or should I write a completely new article?

    • @JaumeRos
      @JaumeRos  6 месяцев назад +1

      Depends how close those articles are - give me an example

  • @alzer6467
    @alzer6467 Год назад +2

    thanks for this, whats the software youre using to draw out the silo architecture?

    • @JaumeRos
      @JaumeRos  Год назад +2

      Thanks for watching! I’m just using figma (its a free design tool)

  • @pyroBlastM
    @pyroBlastM 9 месяцев назад +1

    Jaume, one thing that I am trying to workout is for the niche of wedding photography would it be better to have a silo approach or a topical cluster?

    • @JaumeRos
      @JaumeRos  9 месяцев назад

      Depends what are your goals?

  • @Ha99-rb2uw
    @Ha99-rb2uw Год назад +1

    Amazing, thanks.. i have travel niche so it helps me a lot to understand silos and internal linking and backlink strategy

    • @JaumeRos
      @JaumeRos  Год назад

      Thanks for sharing!!

  • @AutomateTopicalAuthority
    @AutomateTopicalAuthority Месяц назад

    Did I miss something? We have What is an SEO Silo but we don't have What is a Topical Cluster, seems like we jump right into When.. without explaining "What". I'm going based off of the sections, here looking for answers to specific questions. Please drop a timestamp if i'm crazy.

  • @AnuarIsmail
    @AnuarIsmail Год назад +1

    Thank you for the video. Could you provide advice for a WordPress user on whether to use Posts or Pages for City Level and City Features?

    • @JaumeRos
      @JaumeRos  Год назад +1

      I'd probably work with pages instead of posts since posts usually fall under the blog. With pages you can structure the URLs are lot cleaner for other sections of your site.

  • @ziptalia2456
    @ziptalia2456 3 месяца назад

    great vid... how do you "define" the structure inside of Wordpress when you are using blog POSTS? do you do it through defining your categories and sub-categories? or is there some other way to define it for google?

  • @Digitalcataloghub
    @Digitalcataloghub Год назад +1

    Another question i have is should i just create my blog posts around low kd high volume focus keywords and interlink them all in creating my topical map or would this not work should i instead find the main sub topics of the niche and create my posts accordingly to this? If i were to use answer the public to find the main sub topics of my niche should i do keyword research for those sub topics to find low kd high volume keyword variations

    • @JaumeRos
      @JaumeRos  Год назад

      Kay summarize it all into one question plz

    • @Digitalcataloghub
      @Digitalcataloghub Год назад

      @@JaumeRos my question was if I should just create my posts around low kd high volume keywords I find later to try and interlink everything for relevancy or if I should plan out a logical topical map around category/ niche that all interlinks tightly with relevance and after that’s established I can look for these low kd high volume keyword opportunities if there are any accordingly to my topical map.

  • @Aliphbay
    @Aliphbay Год назад +1

    nice work and explanation. How effective is that? Have you measured it in any way?

    • @JaumeRos
      @JaumeRos  Год назад +1

      Measured what?

    • @Aliphbay
      @Aliphbay Год назад

      Measuring the impact of topical cluster based and silo based structure in place? For any one reading the content, the flow makes sense atleast, but my question of of measure regarding goes to google readibility and assigning authority score or something to the site?

  • @PaulMurphyOnline
    @PaulMurphyOnline Год назад +1

    I think silos are the best option. Targeting on a granular level like Google Ads is the best way to increase conversions which is what clients want. Traffic is not the best metric because traffic does not pay the bills if it's crap traffic that doesn't convert to income. Only conversions to a sale or lead are going to keep you in a job.

  • @117zenith
    @117zenith День назад

    Tomatoes are fruits but since there is no botanical definition for "vegetable" (it's a culinary categorization), it's also a vegetable.

  • @brendanwhipple6787
    @brendanwhipple6787 3 месяца назад +1

    What mapping tool are you using at 02:23 ?

  • @affiliateme7414
    @affiliateme7414 Год назад +1

    What software were you setting that out with, thanks for the video,

  • @daimaryjohn
    @daimaryjohn Год назад +2

    That's awesome man! My website is 2 months old with 0 search traffic with 40 high quality articles all of which are closely related and interlinked. What do i do man?

    • @JaumeRos
      @JaumeRos  Год назад +1

      What niche are you in?

    • @daimaryjohn
      @daimaryjohn Год назад +1

      @@JaumeRos WordPress Tutorials

    • @daimaryjohn
      @daimaryjohn Год назад +1

      I know it's quite saturated with all those hosting companies writing posts on the same topics.

    • @JaumeRos
      @JaumeRos  Год назад +1

      @@daimaryjohn So you’re in the hosting niche? Whats like the average domain rating of the websites that are ranking for keywords you’re targeting?

    • @JaumeRos
      @JaumeRos  Год назад

      OH sorry I didn't see this comment. Alright so wordpress tutorials will definitely be competitive as fuck. Try to find keywords where you have atleast 1 or 2 competitors that have similar Domain Ratings to you - thats google telling you that theres space for a new website / a website with low authority to come in.

  • @samiulhaq318
    @samiulhaq318 Год назад +1

    Which one is better silio or topical cluster for local businesses websites like, plumbers, locksmith?

    • @JaumeRos
      @JaumeRos  Год назад

      I’d say it depends on the amount of content.
      A lil content -> cluster
      a lot of content (which can get messy) -> silo

    • @samiulhaq318
      @samiulhaq318 Год назад

      @@JaumeRos Thanks!
      So for small businesses we need to follow cluster format.

    • @samiulhaq318
      @samiulhaq318 Год назад

      ​@@JaumeRosif we attorney business, then we have two kind of content services (service pages)
      And information about each service. Now the information can be range few blog post to hundred of blog posts.
      So my question is:
      how we need to link the service pages and the informational pages (blog posts).
      As in your earlier reply you told that for less content Cluster is good and for larg content is prymid is ok.

  • @bjorncalbes7604
    @bjorncalbes7604 Год назад +1

    great content as always, keep it up!
    would it be better to combine the two something similar to a hub and spoke or topic silo? thoughts?

    • @JaumeRos
      @JaumeRos  Год назад

      Yeah great question - I’d say the bigger the site the more id try to follow a Silo model, the hubs can get quite messy when they get massive

    • @bjorncalbes7604
      @bjorncalbes7604 Год назад +1

      @@JaumeRos make sense thanks for the input looking forward for your new videos

    • @JaumeRos
      @JaumeRos  Год назад

      Thanks! Any specific video topics you’re interested inv

    • @bjorncalbes7604
      @bjorncalbes7604 Год назад

      me personally! more on building seo processes and frameworks

  • @apoorv1441
    @apoorv1441 Год назад +1

    iam currently having the same issue, my site is 3 years old , initially it worked fine and ranked well, but it got hit by core update and then i lost motivation to continue on site so i left working on it durin 2022 end, but now i started the work again and wrote 4 new articles, all are indexed but not of them in visible on google (checked 100 results), all targeting really low competition keywords with below 100 search volume, whats your suggestion to me?, previous blogposts are ranking on number 1, but new ones are nowhere to be seen, authority is 9, please help me out

    • @JaumeRos
      @JaumeRos  Год назад

      Hey Apoorv, really hard to help you out with only that info. It does sound like it might be an authority issue? Are you doing link building for your site?

    • @apoorv1441
      @apoorv1441 Год назад

      @@JaumeRos i have stopped it for a while because if my new articles are no where to be seen on google, then whats the point of linkbuilding, thats what my thinking was

  • @darndarn99
    @darndarn99 11 месяцев назад +2

    To be honest I prefer to follow Kyle roofs silo structure

    • @JaumeRos
      @JaumeRos  11 месяцев назад

      Yeah makes sense

  • @SpookySkeletons
    @SpookySkeletons 11 месяцев назад

    What tool did you use to make up this SILO Sketch at 2:04

  • @unknownpara7
    @unknownpara7 Год назад +1

    Great content! Can you please bring "Kevin Meng" in your podcast. that dude know everything, on how to write content specificaly affiliate content, (but he's very underrated)

    • @JaumeRos
      @JaumeRos  Год назад

      Honestly had never heard of the guy, can you send me his twitter? Or his website?

    • @unknownpara7
      @unknownpara7 Год назад

      he doesn't have a twitter, but his site is web copy master com

  • @WebSEOwithKrishanu
    @WebSEOwithKrishanu Год назад +1

    Focused on topical cluster is better then silo i already try

  • @katarzynalabudda547
    @katarzynalabudda547 Месяц назад

    Dziękuję!!

    • @JaumeRos
      @JaumeRos  Месяц назад

      proszę bardzo!!

  • @patrykkosik9729
    @patrykkosik9729 Год назад +3

    SIlo and cluster are the same thing lol.

    • @JaumeRos
      @JaumeRos  Год назад

      Not sure if you watched the vid hahah

  • @unrealbot3027
    @unrealbot3027 Год назад +1

    5:12 we can link with our uncle but not cousins 😭 that sounds so wrong.

  • @khalidburki7738
    @khalidburki7738 7 месяцев назад +1

    Where's is the difference between them Sir 😆

  • @thanesbusiness5001
    @thanesbusiness5001 Год назад +1

    ambiguous anchor text like click here is bad for people that use screen readers and seos should stop recommending people use them, use partial match instead

    • @JaumeRos
      @JaumeRos  Год назад

      Thats a great point, thanks.

  • @nadkor1946
    @nadkor1946 7 месяцев назад +1

    come on man, tomatoes are vegetables 🤨

    • @JaumeRos
      @JaumeRos  7 месяцев назад +1

      ahaha idk about that