I want creat a logo with a picture of a doll with back ground with Pixar art app and my label The only thing that is original is my label what can I do legally
Don't use stock imagery or files when creating logos. you should always create the artwork yourself. Otherwise you risk legal action from the creators of the artwork that you include in your logo.
Often times we see wordmark logos. Logos that just the name of the company with specific font, maybe with some minor adjustments. To me these almost dont feel like logo, because they are basically just the name. So cant we just use the company name to identify it? Im confused.
The reason being that the name alone probably won't convey any emotion, meaning or feeling. By having a wordmark, the font used and the colour will visually convey a lot. You can have a fun font or a serious font. A bright colour or a dark colour. A heavy font or a thin font. A warm colour or a cold colour. You can convey a lot in a wordmark :)
Thanks, Col, for this succinct explanation. I'm advising a nonprofit on their logo development, and need to clarify that a logo is *not* and illustration of everything they do. Do you have any additional advice on this issue? I'm showing lots of examples, and that helps.
Hi Sue, I always try to get the client to start to think about emotion and symbolism. How can we evoke the emotion of the brand through the logo through the use of typography, shape and colour? We are emotional beings and whether we are aware of it or not, these three things influence our decisions. It is natural for some clients to want to throw everything AND the kitchen sink into a logo design, but if you were to show them the logos of some of the biggest brands out there, they would quickly see that simplicity is the order of the day. I have a GREAT video that you can get them to watch. It is a TedX talk from Sagi Haviv. And in it, he talks about working with a client who wanted a very illustrative logo but that is not what they got in the end. I think you and your client will find it very useful. I've watched it many times. Link: ruclips.net/video/OcF1KBnlvTc/видео.html
Col, have seen videos, read books, articles on logo design but i still have issues with designing or creating a logo with message. in order to be creative in this aspect what can i do?
Hi Tomide, The most important thing you can do is get to know as much as you can about the nature of the product or service that you are designing for, what the business owners aims and objectives are for their business and also how their competitors are using branding in the sector. This is one of the hardest parts of logo design and it can take a while to get the knack of it. What I will say, is please do not be tempted to make your logos a literal representation of what a business does because 99 times out of a 100 it will look very cheesy. At the end of the day, it comes down to lots and lots of practice and working on logo designs. Don't be put off if you struggle at the start in this area as all designers have been there. It is something that you will grow in confidence with as you do more designs. You'll also find your own style and natural approach to your work. In the beginning, a lot of us try to mimic the style of successful designers and that is okay, as long as you are not copying their work. The message in your logo does not have to be literal or visual. In most instances of my work, only two people know the full meaning behind the logo design, myself and the client. The meaning of the logo is passed on by the client who can tell the story behind the logo, engaging their customers, friends and colleagues, who then pass this on to others. This is often the best part of brand design for me, where a client is excited about their logo and their brand and has a story to tell.
Thanks Col, i will keep practicing to get hold of my niche of the game. Thanks for the insight and your advise has added more fuel to my passion to learn.
In general, most people use logo and symbol interchangeably to mean the same thing. Technically though, the word logo is short for logotype, which is why you will sometimes hear a wordmark called a logotype, a logo made of text or words. For a fuller explanation, here is a good article from Fast Company - www.fastcompany.com/3034007/whats-the-difference-between-a-logo-and-a-symbol I think I'll do a video covering this question. Thanks for asking it :)
Thank you for your answer. I have this problem that some clients think that their symbol is a logo and their logotype is just some random text. So it would be nice if you make a video covering that topic so I can send it to them :)
Hi Farhin, This was my first ever RUclips video, and yes, I should have shown examples. I made up for that a bit in my second video though by going over the 5 basic category types of logos, with examples :) Link to that video: ruclips.net/video/6j3S7nbXDkE/видео.html Cheers, Col
Thanks explanation well expressed.
Can you explain more about logo on social media platforms? For example, Facebook. Thanks!
I want creat a logo with a picture of a doll with back ground with Pixar art app and my label
The only thing that is original is my label what can I do legally
Don't use stock imagery or files when creating logos. you should always create the artwork yourself. Otherwise you risk legal action from the creators of the artwork that you include in your logo.
Thanks you
Often times we see wordmark logos. Logos that just the name of the company with specific font, maybe with some minor adjustments.
To me these almost dont feel like logo, because they are basically just the name.
So cant we just use the company name to identify it? Im confused.
The reason being that the name alone probably won't convey any emotion, meaning or feeling.
By having a wordmark, the font used and the colour will visually convey a lot. You can have a fun font or a serious font. A bright colour or a dark colour. A heavy font or a thin font. A warm colour or a cold colour. You can convey a lot in a wordmark :)
@@RockYourBrand I get it now. Thanks for the reply.
every logo should have its meaning or is it not necessary..
Logos which have meaning built in to them, whether that is through the use of colour, shapes or typography have an advantage in my opinion.
How can I make a logo
What is a banner
Thank you.
Starting here
Thanks for watching John. It’s been a long time since I created that video.
Great to see it’s still useful content.
I love your video. But as an editor i advice you to add a background music
I have thought about adding music over the years. I‘ll keep it in mind. Thank you :)
Thanks, Col, for this succinct explanation. I'm advising a nonprofit on their logo development, and need to clarify that a logo is *not* and illustration of everything they do. Do you have any additional advice on this issue? I'm showing lots of examples, and that helps.
Hi Sue,
I always try to get the client to start to think about emotion and symbolism. How can we evoke the emotion of the brand through the logo through the use of typography, shape and colour?
We are emotional beings and whether we are aware of it or not, these three things influence our decisions.
It is natural for some clients to want to throw everything AND the kitchen sink into a logo design, but if you were to show them the logos of some of the biggest brands out there, they would quickly see that simplicity is the order of the day.
I have a GREAT video that you can get them to watch. It is a TedX talk from Sagi Haviv. And in it, he talks about working with a client who wanted a very illustrative logo but that is not what they got in the end. I think you and your client will find it very useful.
I've watched it many times.
Link: ruclips.net/video/OcF1KBnlvTc/видео.html
Perfect! "Don't start your logo design or redesign without first watching this talk by Sagi Haviv" < I shared on LinkedIn.
If a traffic symbols are logoes
I would class traffic signs as iconography, rather than as logos :)
Mark Des Cotes sent me your way. 😊
I'll be sure to give Mark a big thank you :)
Cool
Brilliant. You are to the point and succinct. I'm a teacher. I know what works.
Thank you so much Pari. That means a lot :)
Col, have seen videos, read books, articles on logo design but i still have issues with designing or creating a logo with message. in order to be creative in this aspect what can i do?
Hi Tomide,
The most important thing you can do is get to know as much as you can about the nature of the product or service that you are designing for, what the business owners aims and objectives are for their business and also how their competitors are using branding in the sector. This is one of the hardest parts of logo design and it can take a while to get the knack of it. What I will say, is please do not be tempted to make your logos a literal representation of what a business does because 99 times out of a 100 it will look very cheesy.
At the end of the day, it comes down to lots and lots of practice and working on logo designs. Don't be put off if you struggle at the start in this area as all designers have been there. It is something that you will grow in confidence with as you do more designs. You'll also find your own style and natural approach to your work. In the beginning, a lot of us try to mimic the style of successful designers and that is okay, as long as you are not copying their work.
The message in your logo does not have to be literal or visual. In most instances of my work, only two people know the full meaning behind the logo design, myself and the client. The meaning of the logo is passed on by the client who can tell the story behind the logo, engaging their customers, friends and colleagues, who then pass this on to others. This is often the best part of brand design for me, where a client is excited about their logo and their brand and has a story to tell.
Thanks Col, i will keep practicing to get hold of my niche of the game. Thanks for the insight and your advise has added more fuel to my passion to learn.
Hi. I have a question - what is the difference between a logo and a symbol? Or is a symbol also a logo?
In general, most people use logo and symbol interchangeably to mean the same thing.
Technically though, the word logo is short for logotype, which is why you will sometimes hear a wordmark called a logotype, a logo made of text or words.
For a fuller explanation, here is a good article from Fast Company - www.fastcompany.com/3034007/whats-the-difference-between-a-logo-and-a-symbol
I think I'll do a video covering this question. Thanks for asking it :)
Thank you for your answer.
I have this problem that some clients think that their symbol is a logo and their logotype is just some random text. So it would be nice if you make a video covering that topic so I can send it to them :)
The Beatles name was their logo. So can't names be logos as well?
I'd say that their name was their brand rather than a logo. However, the style and font in which it is written would be classed as a Wordmark logo.
+Pixels Ink why on so many forums and videos do they refer to the name as "the classic logo."
I really don't know the answer to that I'm afraid Nathan
+Pixels Ink ok. I'm under the impression it's a logo then. Doesn't say otherwise anywhere
Yes, it is definitely a logo Nathan, and it would be classed as a wordmark logo design.
Very heplfull
Please, clear it with examples of logo.
Hi Farhin,
This was my first ever RUclips video, and yes, I should have shown examples. I made up for that a bit in my second video though by going over the 5 basic category types of logos, with examples :)
Link to that video: ruclips.net/video/6j3S7nbXDkE/видео.html
Cheers,
Col
cope harder