Bobby Jones - Marketing to Millennials

Bobby Jones, coauthor of Good is the New Cool, left advertising for nonprofit work after feeling disillusioned that his work didn’t have real meaning. Jones describes what he feels is a current crisis of meaninglessness, and notes that he’s not alone. He walks us through seven principles that brands need to follow in order to find their purpose and deliver on it.
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[@anupriy1728]

A really energetic and meaningful message. As someone in advertising for almost 5 years, these pointers not only resonate with me about what is needed but also reaffirm the proof that it works.
Though I would love to get a more nuanced insight on how this could work out in the Indian context.

[@Do-si]

best thing I've watched so far. Fast, clear and efficient. Thx for sharing

[@skinbynurseleslie]

What an excellent video! Thank you so much for sharing your meaningful and insightful knowledge. I am so very grateful. 🙏🏽💛 I am so excited to implement these strategies to make a beautiful mark on the world and help people through my talents with passion and purpose.

[@gypsyjane6352]

brilliant

[@orianasalazar9255]

the sound is v bad

[@halfamazing5586]

Negative "little" Women.

[@lukespector5550]

Made....... In....... China.