The Riding in Style with a Dash of Disney Mickey Mouse Magic : 2024 Vespa Primavera

#motorcycle #scooter #vespa #superbikes
Two iconic brands meet in a limited edition collaboration that celebrates a very special anniversary: Vespa presents Disney Mickey Mouse Edition by Vespa.
The two brands have always been in the zeitgeist thanks to an iconography made up of unmistakable shapes and colours, with Vespa valuing freedom and fun, shared with Disney’s values of storytelling and escapism this makes for the perfect collaboration. The über-famous scooter recently became the very materialization of dreams in the fantastic adventures of Luca, Disney and Pixar’s animation masterpiece.
The Disney Mickey Mouse Edition by Vespa, the new model is based on the Italian company’s Primavera scooter, and treated with a special four-way red, black, yellow, and white color scheme, apparently as a nod to hues the cartoon mouse.
The yellow wheels, for example, are meant to call out his shoes, while the black mirrors hint at his round ears. A graphic pattern with Mickey’s outline in white decorates both sides of the scooter’s rear as well as the front, and the mouse’s “own” autograph is even featured on both the saddle and the scooter’s front steel shell.
The Primavera comes in several variants, all retro styled and all powered by an air-cooled single-cylinder engine in different displacements with a CVT gearbox. For this special Disney100 project, Vespa has singled out the Primavera 50cc, 125cc, and 150cc models to wear the special mouse colors, though there are no mechanical changes to the bikes that we’re aware of.
Michele Colaninno, chief executive of global strategy, product, marketing, and innovation of the Piaggio Group, commented: “A timeless icon like Vespa could not fail to celebrate, on this very special occasion of Disney’s 100th anniversary, an equally everlasting icon like Mickey Mouse, with a tribute to creativity, imagination, lightheartedness, and fun-the very values that have always anchored Vespa.”
Claire Terry, senior vice president, Disney consumer products, games and publishing EMEA, said, “Just like Mickey Mouse, Vespa is a cultural icon, evoking a sense of fun and adventure, and together they form a wonderful combination, truly extending our timeless storytelling. We are incredibly excited to bring this version of the iconic scooter to our fans in our centenary year!”
The Disney Mickey Mouse Edition by Vespa limited-edition scooters will arrive in the USA and Canada in August of 2023, with 50cc and 150cc models available in the USA for $4,699 USD and $6,049 USD, respectively.

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