Building a Personal Brand: It's Your Only Option Gary Vaynerchuk | Big Think
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- Опубликовано: 5 фев 2025
- Building a Personal Brand: It's Your Only Option
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Whether you like it or not, you have a personal brand. Wine Library TV host Gary Vaynerchuk, one of the Internet’s most successful social media operators, tells Big Think how to capitalize on that fact.
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Gary Vaynerchuk:
Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. As his viewership swelled to over 80,000 a day, doors opened to a book deal, several national TV appearances, and a flurry of speaking engagements around the world. Gary’s dual identity as both business guru and wine guy has made him the “Social Media Sommelier.”
Gary’s remarks on personal branding, social media, and business at FOWA, Strategic Profits, and South By Southwest occasioned praise from established web denizens including Kathy Sierra and earned the admiration of countless bloggers and aspiring entrepreneurs. Check out the Keynotes tab above for more video and check out Gary’s national TV appearances on the left!!
Gary’s landmark seven-figure book deal with Harper Studio was featured in The Wall Street Journal and he was recently profiled by The New York Times and Market Watch. Watch his interview with Business Week for Gary’s advice to entrepreneurs and small businesses.
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TRANSCRIPT:
Question: Why is it important for everyone to build a personal brand?
Gary Vaynerchuk: Your personal brand is your resume. If you think anybody is hiring off of a resume in three years, you’re out of your god-darned mind. Ninety percent of people I know Google you first anyway. No shock. So, whether you like it or not, I’m just laughing at people who don’t think they’re selling. Right? You know, the Hippie Movement in San Francisco in the tech space that sometimes busts my chops. They’re always selling too. They just don’t realize it. They think they’re selling in a different way, but they’re not. And when push comes to shove, if you’re not selling, you’re going to go out of business. And they always sell out to the big corporations, so, this hierarchy of ‘don’t be a sales person,’ or ‘don’t promote yourself,’ I understand, and being too much is definitely a bad thing and I’m might balk at that at time. I get it. But I’m just excited and I think that it is important to build a personal brand because it’s the only thing you’re going to have. Your reputation online, and in the new business world is pretty much the game, and so you’ve got to be a good person because you can’t hide anything and more importantly, you’ve got to be out there at some level.
I mean, if you have every left a comment on a blog, or if you create a profile page on any public site, you are a personal brand. You may not be a big one; you know Timmy in Accounting may have a Facebook page that’s public, and a Twitter. Timmy is a personal brand. He may not be hustling for it, but I promise you Timmy, if you want to be an Accountant at VaynerMedia one day, I’m looking that up.
So, it’s a platform that can allow you to do very special things; it’s not something you can run away from. Being an introvert is not a negative, you don’t have to be obnoxious, and over the top, you can be yourself. That’s just fine but to be naive to the world we are moving towards where information is at your fingertips and it’s readily available and everything you do is being monitored, if you have a problem with Big Brother, you take that up with the era that you were born in. Take that up with your parents, or God, or the world, but the fact of the matter is, you’re here and you’ve got skates on and a hockey stick and I don’t want to hear you crying about wanting to be a basketball player. And if that analogy doesn’t make sense, I understand. But the fact of the matter is this, we’re living in a very connected, transparent, everybody knows your business world, and I think you need to embrace that and harness it and not run away from it because really, it’s the reality of the marketplace.
Question: What’s the best way to take control of a personal brand?
Read the full transcript at bigthink.com/v...
After watching Gary's content for months, I realized what I wanted to do. I want to engineer the greatest life possible and share this journey with the world and exchange ideas with like-minded people (feel free to get in touch with me btw). Now I'm building my Personal Brand through mainly RUclips, Snapchat and Instagram following his advice like document over creating, getting in contact with people within one's industry etc. Thanks Gary for all you do!
hey Leo!! just saw your channel my man... it is looking really awesome! Just keep pumping out that content :)
Fast Forward 4 years later and this is so true!
fast forward 4 centuries and this will still be true.
are you building yours?
No one will cry over the death of the resume.
I can't wait to delete mine once and for all!
I have listened to Gary for several years now. You do not have to personally like his style, or method of delivery of information he shares, but it would be seriously missing the mark to disagree with the content delivered. You can run into crass, self indulgent, narcissistic personalities all across the internet, which was my first impression of Gary based upon some of the content I initially had watched. The more I watched, the more my mind was changed because you cannot deny reality, regardless of how much reality may not be fun to face at times. I would rather hear solid information that is cut and dry, than have to sift through marketing layers and a facade to understand what I am seeing and hearing. Gary may be rough in delivery sometimes, but that is his style. When you deliver as strong of a message as he brings, it will hit you with reality. You cannot run from it. This old video could hardly be more spot on, and seeing his growth in the last 10 years, he was delivering the reality one “needs” to see, not the sugar coated one that people “want” to see.
Your personal brand is resume. Being too much is definitely a bad thing, but you gotta be you and gotta be out there on some level. Being an extrovert/introvert is NOT a negative!Once you put out your smarts, you got a real shot! Damn Gary! I'm such a fan! I dont just watch N' absorb your vids...I TAKE ACTION ON EM!!
hell yeah!!! the jump rope queen! just saw your channel... so awesome!!
just love how animated gary's face is - somehow makes me trust him more - the emotiveness
Me not, just over the top arrogance
Gary 6 years ago knew what he was talking about and still does.
Excellent! Branding is everything in this world.
Gary, you are incredible. Thanks for everything you do and give, it means alot!
yeah he's awesome huh?
He's the man!
Love it!!! you must embrace it, make the best of what you have !! Don't stop GV!!
This is fun information Gary V. Simply amazing!
5 years ago! On Point!!
He's killing the game!
Since this video was uploaded things have only moved more into the direction of personal expression. We'll see how they continue to develop in the coming years.
Thank you for this.
Young(er) Gary! :)
Still applicable in 2020
Vintage Gary is so endearing ^__^
He's still the same guy in my opinion!
You're words are more right every year. Just like you wanted.
Very true
#vaynernation here we are
true
It’s kinda strange, Gary vee didn’t change in 6 years
"when I have a client we talk specifics. "
that's where the magic is I guess!
Because you can't give away all of your secrets, you need to have some for paid client work!
"God darned mind"
Yup, this was 8 years ago. 🙃
I am here from 2021
Anyone in 2019?
2020
Same song still truthful
#facts #facts #facts #facts #facts #facts #facts #facts #facts #facts #facts #facts
I got here from watching the twilight scene where Edward says, “ you’re like my own personal brand of heroin.”
elon musk would disagree greatly lol all talks no action.