People are saying that the black and white fisheye shot of Kendrick and the family is supposed to mimic the style of spy cam footage. Drake is spying on the family trying to dig up dirt but all he's going to see is them happy and dancing. Not sure if that was the intent but I can see it. No such thing as overanalyzing a Kendrick project.
I always thought of it more literally. I imagined it to be from the perspective of an actual fishbowl, as if Drake finds the concept of a happy family so foreign to him that he cannot imagine it accurately, and skews things because he’s so alienated
11:47 Just before he said Malibu most wanted we got the shot of the helicopter which are historically used to search for wanted criminals. Such an underrated placement I never noticed.
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One thing I haven't seen anyone point out is the dancer in Tam's - in all the shots of her dancing in the background, she is smiling big. When she is front and center, she is not smiling.
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Just to let you know jordan: the city scenes are based on kendrick's music video for king kunta! Pretty similar premise, go check that out if you loved this
Also his first video Compton state of mind which featured the city hall also I believe. Full circle moment. Was out there solo now he got the town behind him
I love all Dave Free's MVs. Dave and Kendrick have such clean cinematic authetics in their videos. Family Ties, N95, Count Me Out, Rich Spirit and now Not Like Us are all extremely artsy and stylish imo
Also all the Kendrick videos under TDE that say by the ‘lil homies’ are also directed by Dave Free and Kendrick - that was their name as a directorial duo. DNA, Humble etc.
@@rosagonzalez4739 Thank you! I'm surprised how few people know that, especially since _the little homies_ are among the greatest music video directors ever! I'm always shocked when people are shocked that Dave & Kendrick directed the vid...
Jordan just to let you know, Drake said kendrick beats on his queen so when kendrick says family matters it cuts to his family and his wife then his wife is just dancing on him. So when it cuts it’s very impactful
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Here is what I love… you don’t know about the beef, but every edit point is an exaggerated pointed diss from Kendrick to drake.. this is so awesome to watch !!!!you
Kendrick is pulling out all kinds of analysis English Literature professors Psychologists Composers Preachers Metal heads And now film editors ???! What a bounty. Drake could never
This was great. The wire thing was such a great catch. Your reaction to the owl being caged just made me realize that we watched KDot commit murder in front of the world and we all just danced to it 😂
start of the video: "Hey guys today we're doing an analysis of the editing and the camera work on the video" end of the video: "Drake's cooked" I love that ending part, got a good laugh
Congrats on doing a second channel. Usually, I think western MVs often play it more safe than Kpop ones, but it's excellent to have you identifying the works that try (and achieve) something impactful, just like this Kendrick video.
MY JAW DROPPED when i realised why theres so much use of light and contrast in this mv.... black and white... kendrick and drake. holy shit this video is an onion.
14:25 According to New Rockstar's breakdown of the video, one of the guys (I think right) was in a car accident not long before but still danced for this lol
Fun fact: On 6:24 Kendrick did 17 push-ups cause Drake prefers girls under 18 cause they are still Minors and he doesn't go for anyone 18 and up because they are technically already an adult 😨🙃
Did the knock that Kendrick does at the start actually have a name? It’s called "Shave and A Haircut Two Bits,” which comes from a minstrel song called “A Dark Town Cake Walk.” And no, it's not a dessert recipe or a funky hair salon! "A Dark Town Cake Walk" refers to an African American town, and the "Cakewalk" was a dance that enslaved Africans did in a mocking way to win cake as a prize from their enslavers. So, next time you hear that line, "Atlanta was the mecca building railroads and trains, bare with me for a second let me put you on game," you'll know the backstory!
The tracking of the hand reminded me of the Nerdwriter's video on David Finchers directing and camera work and it is forever altered how i see media, it truely is art and a lot of work goes into it and David Fincher is a genius.
learning about any sort of art/skill/trade makes it so much easier to appreciate it simply for the work that goes into it. love the video and especially how you go back to talk about each detail!
since you have ties to roddy rich and some west coast people, maybe they can set you up with dave free one day cos they're all pals and you get to edit on a kendrick video in the future :) that would be fireeee. btw if you pause at 20:10 there is roddy in the background dancing LMAOO
the thing that's fun about watching you break this down is how the things you point out are basically tying into most of the major shots kendrick is taking, but without the knowledge of the drake/kendrick beef to know why these moments are so good with the whole narrative of the song and the wider commentary it's making about the whole back and forth. it's even in the small details in the shots like how with the a minor line he holds that a bit longer than is comfortable, and so does the shot with its angle as kendrick dances off screen. The line, the set, and the shot all line up to say "Ok, yeah, i know i'm kinda dragging this out by now but let me do this victory lap and we'll all get to enjoy this banger of a track." Watch a lyrics and video breakdown on this track for the lyrical shots and video cameos, it all ties together so goddamn nicely.
Man This is first time watching your channel. I'm already enjoying this. I love how you teach really amazing stuff while actually enjoying it. So good!❤
9:47 that line had multiple has multiple meanings: ”Tryna strike a chord and it’s probably a minor” 1) Strike a musical chord, a minor chord, A Minor 2) A minor child
I am kind of considering going into editing and I think it's a great thing that I found this because I can just learn more about editing and camera work.
at 19:40 the wide angle is probably a 360 cam that was edited to look like a crazy wide angle, people in sports use it a lot to capture the right stuff at the right time. also Redbull uses it a lot in there vids cause u cant really afford to miss the shot and with a 360 cam you can see everything and just edit it to look like a regular cam after.
I cringed as I clicked on a white man reacting to ‘Not Like Us,’ but you’ve delivered soooo many new insights for each minute of watch time. Wow. Thank you for this video.
![Noob To Max With DRAGON REWORK In Blox Fruits [FULL MOVIE]](http://i.ytimg.com/vi/LnBMOinoOvA/mqdefault.jpg)
People are saying that the black and white fisheye shot of Kendrick and the family is supposed to mimic the style of spy cam footage. Drake is spying on the family trying to dig up dirt but all he's going to see is them happy and dancing. Not sure if that was the intent but I can see it. No such thing as overanalyzing a Kendrick project.
That, or it's like someone looking through a peephole into an apartment.
It’s because drake is accusing him of doing smth to his wife
Oh shit I never thought of that
I always thought of it more literally. I imagined it to be from the perspective of an actual fishbowl, as if Drake finds the concept of a happy family so foreign to him that he cannot imagine it accurately, and skews things because he’s so alienated
@@yikesmydude5641 Oh, artsy! I like that.
11:47 Just before he said Malibu most wanted we got the shot of the helicopter which are historically used to search for wanted criminals. Such an underrated placement I never noticed.
Ghetto 🚁 bird
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9:19 bro literally moaned bcs of how good was that shot
Was searching for this
Everytime Jordan moans, an editor gets his wings 👼
😫
9:11 😮
9:16 🫨
9:19 😩
9:23 🤭
7:17
One thing I haven't seen anyone point out is the dancer in Tam's - in all the shots of her dancing in the background, she is smiling big. When she is front and center, she is not smiling.
OMG YOURE SO RIGHTT IM NOT QUITE SURE WHAT IT SIGNIFIES BUT ITS SUCH A GOOD SHOT FOR THEORIES
she’s my fav performer in the whole thing
It's foreshadowing Whitney having fun in the living room at home when people aren't watching, but when she's front and center she's deadly serious.
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Just to let you know jordan: the city scenes are based on kendrick's music video for king kunta! Pretty similar premise, go check that out if you loved this
Ooh, I didn't know that. Thanks for the info!
Also his first video Compton state of mind which featured the city hall also I believe. Full circle moment. Was out there solo now he got the town behind him
its not "based on" lol he is literally just in Compton 🙃🙃🙃
@@AllTheArtsyokay, but I'm pretty sure Compton is more than just a courthouse 😂😂😂
@@collinbealI’m from there and not really 😂 courthouse and Tam’s burgers pretty much covers it
the fact that watching an editor react to this and talk about some of the technical stuff makes it even better
I love all Dave Free's MVs. Dave and Kendrick have such clean cinematic authetics in their videos. Family Ties, N95, Count Me Out, Rich Spirit and now Not Like Us are all extremely artsy and stylish imo
Yes! I hope he reacts to those videos too.
Did he direct kings dead & all the stars are closer too?
Check out numb numb juice its also directed by dave free
Also all the Kendrick videos under TDE that say by the ‘lil homies’ are also directed by Dave Free and Kendrick - that was their name as a directorial duo. DNA, Humble etc.
@@rosagonzalez4739 Thank you! I'm surprised how few people know that, especially since _the little homies_ are among the greatest music video directors ever!
I'm always shocked when people are shocked that Dave & Kendrick directed the vid...
The balance in the shots with the shipping containers, they really have such an artistic eye.
Jordan just to let you know, Drake said kendrick beats on his queen so when kendrick says family matters it cuts to his family and his wife then his wife is just dancing on him. So when it cuts it’s very impactful
Whitney is Kendrick's fiancée. As far as the public knows they aren't married yet.
@@rahbeeuh in some places they're legally married
@@rahbeeuhwhy does that matter….
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Here is what I love… you don’t know about the beef, but every edit point is an exaggerated pointed diss from Kendrick to drake.. this is so awesome to watch !!!!you
I LOVED this video because it’s a different type of reaction. Thank you and it’s the dance therapy at the end for me 🤣🤣🤣
Kendrick is pulling out all kinds of analysis
English Literature professors
Psychologists
Composers
Preachers
Metal heads
And now film editors ???!
What a bounty. Drake could never
This was great. The wire thing was such a great catch.
Your reaction to the owl being caged just made me realize that we watched KDot commit murder in front of the world and we all just danced to it 😂
start of the video: "Hey guys today we're doing an analysis of the editing and the camera work on the video"
end of the video: "Drake's cooked"
I love that ending part, got a good laugh
Never knew I needed Jordan reacting to Not Like Us, but this is one of my fave of ur videos 🙏🙏
Congrats on doing a second channel. Usually, I think western MVs often play it more safe than Kpop ones, but it's excellent to have you identifying the works that try (and achieve) something impactful, just like this Kendrick video.
The cut in "predators move in FLOCKS"
some of the cleanest dancing i’ve ever seen
5:38 yes, there are wires attached to The Boy 🤭 #iykyk
Not knowing anything about the beef and still calling that stuntman "the boy" is so damn wild
MY JAW DROPPED when i realised why theres so much use of light and contrast in this mv.... black and white... kendrick and drake. holy shit this video is an onion.
14:25 According to New Rockstar's breakdown of the video, one of the guys (I think right) was in a car accident not long before but still danced for this lol
Fun fact: On 6:24 Kendrick did 17 push-ups cause Drake prefers girls under 18 cause they are still Minors and he doesn't go for anyone 18 and up because they are technically already an adult 😨🙃
No
Yes, confirmed👍
I’ve seen countless reactions for this video and this one is my favorite by far. It was so satisfying to my inner nerd.
I love the way you basically didn’t comment on the beef itself, except for explaining the owl piñata, until the shot of the owl in the cage.
Never paid attention to ANY of these details. Thanks for the education! 😊
The WOP cuts are also a nice reference to what they did editing wise in the Pop Out concert.
Never looked at a music in that way
Editing is some crazy work 🙌🏽🙌🏽
Did the knock that Kendrick does at the start actually have a name? It’s called "Shave and A Haircut Two Bits,” which comes from a minstrel song called “A Dark Town Cake Walk.” And no, it's not a dessert recipe or a funky hair salon! "A Dark Town Cake Walk" refers to an African American town, and the "Cakewalk" was a dance that enslaved Africans did in a mocking way to win cake as a prize from their enslavers. So, next time you hear that line, "Atlanta was the mecca building railroads and trains, bare with me for a second let me put you on game," you'll know the backstory!
The tracking of the hand reminded me of the Nerdwriter's video on David Finchers directing and camera work and it is forever altered how i see media, it truely is art and a lot of work goes into it and David Fincher is a genius.
learning about any sort of art/skill/trade makes it so much easier to appreciate it simply for the work that goes into it. love the video and especially how you go back to talk about each detail!
This was my first time watching the video in its entirety. Brilliant editing
The shipping containers (with AC’s) are a reference to human trafficking 👀
Bro is literally a LEGEND!
I had to subscribe. You had me giggling every time you had to get up to dance because it was too catchy 😅
When he got up to try that dance move, I was like don't you dare 😂😂😂😂😂😂
All of the shots, lyrics, etc. together create layers to drive a single message in this rap beef. This video is genius work of art.
since you have ties to roddy rich and some west coast people, maybe they can set you up with dave free one day cos they're all pals and you get to edit on a kendrick video in the future :) that would be fireeee. btw if you pause at 20:10 there is roddy in the background dancing LMAOO
This video make me appreciate the art of directing
I was watching this, during the white crate scene, wide angle shot, there are 17 crates in frame 💀💀💀
this was so fun to watch, i literally got excited about stuff i dont understand like camera placements and cuts and whatnot 😄❤
The opening shot isn't City Hall - its the MLK monument and the Compton Courthouse
Do more of Kendrick's videos. They're so good.
To have a job like yours would be so cool. I just know you love your job, i would too if i felt that much passion when watching other people's works!!
I love how you said at 4:46 that we have just bounce😂😂 unbeknownst to you, one of the dancers in the video’s name is Bounce😂😂😂
How am I just seeing this channel 😭..... Bro your contents are top notch 🔥🔥🔥
the thing that's fun about watching you break this down is how the things you point out are basically tying into most of the major shots kendrick is taking, but without the knowledge of the drake/kendrick beef to know why these moments are so good with the whole narrative of the song and the wider commentary it's making about the whole back and forth. it's even in the small details in the shots like how with the a minor line he holds that a bit longer than is comfortable, and so does the shot with its angle as kendrick dances off screen. The line, the set, and the shot all line up to say "Ok, yeah, i know i'm kinda dragging this out by now but let me do this victory lap and we'll all get to enjoy this banger of a track."
Watch a lyrics and video breakdown on this track for the lyrical shots and video cameos, it all ties together so goddamn nicely.
Man This is first time watching your channel. I'm already enjoying this. I love how you teach really amazing stuff while actually enjoying it. So good!❤
I love this second channel! You’re one of my favorite RUclipsrs that break down MVs bravo sir
Also, did you hear about the reference to the actress Milla Jovovich in the video? 🤯🤯🤯🤯
The pushups scene. Refers to an old photo she took. Her past has plenty reference to pedophilia etc
Oh my God I enjoyed this so much! Seeing you get excited was so heartwarming. The little excited bob you did at 18:07 was so cuteeeee 😂
When a editor says your cooked your done Drake 😂
Just discovered your channel while searching for editing tutorials and I'm lovin' it
Subscribed ✅
Thanks for the information!! I love your subtle humor. Best wishes 😊
Thank you for the behind the scences insight from you craft 🤯🤯🤯🤯🤯🤯🤯
love the perspective of an editor!
9:20 jordan calm down its just a music video 😭😭
first thing you learn when working with editors: we cannot be calmed down.
Love this breakdown from a editors POV
1:16 And bro moaned
IVE BEEN WAIT SINCE THE MUSIC VIDEO GOT RELEASED FINALLY😭
I love this channel already
Wow! I have an even greater appreciation for this video now. Thank you!!
Bro you edited for some of my favorite artists?! That alone deserves a sub
9:47 that line had multiple has multiple meanings:
”Tryna strike a chord and it’s probably a minor”
1) Strike a musical chord, a minor chord, A Minor
2) A minor child
13:20"The things you know"
Damn that's nice 👍👍
11:29 look at Kendrick's left shoulder, on the blue part
Maya Angelou uses the metaphor of a caged bird to represent her struggle with racism and oppression.
12:03 the frame literally is the letter L. I'm crying lmao.
I like this. I approve this.
❤️ ur energy
Loves the content. I liked the video already, and now I appreciate it more
This was great!
It would be great to see editors break down their own work.
Fab breakdown ❤
The scene with the owl in the cage was the best part my opinion
I am kind of considering going into editing and I think it's a great thing that I found this because I can just learn more about editing and camera work.
at 19:40 the wide angle is probably a 360 cam that was edited to look like a crazy wide angle, people in sports use it a lot to capture the right stuff at the right time. also Redbull uses it a lot in there vids cause u cant really afford to miss the shot and with a 360 cam you can see everything and just edit it to look like a regular cam after.
13:29 lol I've watched the mv probably 50 times and I've just noticed the "flipped" rn
Finally! Our Funny Editor is BACK!! with an American music video. Not Kpop
One thing I noticed is that at the line "be flipped over your boxers" when it cuts to the motorcycles etc., it seems to freeze for a few frames.
I never knew what OVO stood for. Thank you! Great video
Crazy genius!
Dope video bro 👌🏿
I cringed as I clicked on a white man reacting to ‘Not Like Us,’ but you’ve delivered soooo many new insights for each minute of watch time. Wow. Thank you for this video.
Appreciate your breakdown.
Came here to say you have to smack the owl on the wops.
as soon as he said thesis i got flashbacks to ELA in school 😭
"Every single scene has a random dancing in it"
...bro I'm not even American. That's the walk...
Good Luck and Good Fortune to you and your new channel
Great content!
Instant sub with notifications
Bro is turning this into a science editing video.
Im new around here and I think I like it ❤
Love the cinematography band editing breakdowns! Please consider doing Eminem -Tobey ❤️
Bless you " oo i got the tikles"
artists like these guys: and shows so many good artists, then i realise he only has 9k subs for who he is
Yoooo! Who's excitement was reignited by this vid? Meeeeee!
It would be so cool to have more editors break down the music videos on the channel with you
Bro's yapping before the song even started 😂☠️🙏
the diss was so good the dude went from commenting edits to breaking down bars lol.
Second Channel… this whole video made my day and I’m gonna be saying that all the time now🤪
Adored this!! Would love to see you react to “Big Dawgs” by Hanumankind - found it very fun visually
you should react to Ren - hi Ren or Ren - Money Game Part 3
Please react to HUMBLE. The camerathography is amazing
NAHH BRO TODAY IS OCTOBER FIRST AND ITS TUESDAY AND HE SAID IT WAS TUESDAY THE DAY HE WAS WATCHING THIS IM BRO WHAT