This Bag Is The Ultimate Flex | Behind The HYPE: Goyard
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- Опубликовано: 25 июн 2020
- Beloved by aristocrats, celebrities and fashion icons, high profile personalities such as Meghan Markle, Pharrell Williams and Kanye have all been photographed numerous times with their Goyard bag in tow. Renowned for its exceptionally crafted bags, you can’t buy Goyard pieces just anywhere -- products are not available online and only a handful of luxury retailers are allowed to sell them. HYPEBEAST explores the mystery and mystique behind Goyard.
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My $400 Goyard 5-card card case was the most stupid financial purchase I have ever made.
Haha get scammed
It happens man
Jude Breezy because he spent $400 on a card case lol
Jude Breezy i have one myself and they are fine as fuck but it isnt even real leather
Somebody realizes the error of their ways
y’all literally 4 years late on this one
You mean 48 years?
@@Gordonese yeah but it was super hyped in 2016-2017
asap rocky lol
THIS COMMENT RIGHT HERE!
the brand is timeless :)
I got an authentic Goyard pouch from Goodwill for $12 . Whoever priced it had no idea what it was and neither did cashier. Sold it for $550
damn thats nice! i once found an LV but it was fake.. i was disappointed cus i wanted to sale it but it makes sense that people who owns designer brands know better than to toss it to goodwill.. unless it was an accident or money is not object to them haha
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Why can’t things like this happen to me? Lol
Found a Goyard backpack for $27 at my local Goodwill. Don't know if I want to keep it or sell it
@@aly1266. keep it😎
Goyard in NYC: White late 20s women rocking golden goose and a goyard bag on the subway.
Every single woman in flat iron district. It's not even cool anymore.
Straight facts
yeah just poor woman who can not get nice color lv...
@@campkira go to dhgate sis
i love her. obsessed. what a queen.
Every white woman in their 40’s here in Los Angeles carries a Goyard tote.
they all rocking fakes too, been seeing more and more of them
Jewish*
😅😅😅😅 im laughing because I agree
Bahahahahahahaha dying 🤣
I have the blue travel bag.
Hypebeast: Goyard is the ultimate flex. Hermès: 👂🏼👁👄👁👂🏼
Fr. But this and the Alpin is the male version of the Birkin, Kelly, Lady Dior, Chanel BoyBag etc..
Symbolic Bass I would beg to differ-if you want a male version of the Birkin there is the HAC bag, for the Kelly there is the Kelly Dépêches briefcase for men, Dior has their men’s saddle bags etc., and while Chanel doesn’t have an explicit menswear department some of their pieces ie. the maxi Boy, maxi 19, and the XXXXXL flap bags from the Pharrell collab a few years ago are extremely popular pieces among men. So no, Goyard may have been a ‘flex’ in the sense that it was low-key and only people in the know knew about them, but now their monogram is literally everywhere and fakes are a dime a dozen. So ultimately, Hypebeast is hella late on what’s ‘trendy’..
@@LaSombraa i would say its the belvedere because alpin is a backpack
Hypebeast: for when you have no self esteem and you just got your tax return.
rick hall or the extra $600 on your Covid 19 unemployment check 😂
what color is this wallet in this video ? @
To be clean the ultimate bag to flex is financial freedom not some leather bag. You can continue watching.
Agree.
Well isn’t owning a go yard tote or special piece an ultimate flex? You’d assume who ever wears it is financial free that’s why you drop big amounts to own it? I doubt someone struggling will drop stupid amounts of money for a leather bag knowing they can’t afford it.
@@pikavargas4442 the average American tends to buy things they can't afford on credit and then continually pays interest on such things. Most people you see with fancy clothes, cars, and houses likely have very little money in the bank and definitely don't have financial freedom.
Not to say there aren't those who do it all right and only buy things when they can appropriately afford them, but it's shocking how bad most peoples finances are actually. Median retirement savings for a 60 year old in the US isn't even $200,000.
what color is this wallet in this video ? @
@@aidantreap that is true. Credit is the devil. It kills me how people walk around bragging about their credit score. Having a credi score of 800+ means you are really good at paying more for things then you really should.
Stop saying it "infamous" tho, that literally means it's famous for a bad reason. Editors should know this lmao. Besides that great video guys!
The fact that they remain private about their customers and they don't try to appeal to the hip hop culture is why they will last longer than Louis Vuitton. Don't get me wrong, I'm not saying the culture is bad it's more that staying true to what made it successful in the first place and cultivating the handmade/artisan work craftsmanship fuels that high end, high fashion aura they have around themselves.
Goyard is much smaller than LV and appeals to a very specific niche. you're comparing apples to oranges.
@@ThaBeast123a you don't understand... I'm not comparing LV as a whole to Goyard, I'm comparing LV's maroquinerie vs Goyard's maroquinerie. LV was a maroquinerie brand before anything else, not so much anymore.
😒
@Slum Village I advise you to think again ! , if you think Louis Vuitton nearing the end. In fact they are bigger and better than ever and their handbags are the most coveted bags around the world today. The Vuitton family, stockholders and shareholders are raking in billions among billions as the number one biggest money-making selling handbags around the world. You cannot walk around Japan without seeing 90% of Japanese woman carrying one. I am not going into LV $600 -850 dollars t-shirt selling out like hot cake.
@@anthonyholley2796 That is why the brand is dead isn't it? When a luxury brand is so easily acquired and carried by doves of middle class people.
Don't get me wrong, I am middle class, I'm saying we have to know what each brand is trying to achieve and Goyard + Birkin extension of Hermes is a whole different game altogether my friend.
I found a goyard wallet on the ground while walking my dog once, it only had one credit card and a ID. The person on the Id lived kind of far away so I tried to send it in the mail but for whatever reason I found it sent back in my mailbox a few weeks later, even tho I double checked and saw the address I wrote was correct. I figured whoever lost this had replaced the replaced his card and Id so I just kept and used the wallet. Later my brother saw me pull it out and was astonished like “wow, when did you get a goyard, that’s a nice wallet”. He’s younger and into fashion and looking good while I am more of an outdoorsman, have a beard, kind of scruffy, and work in a machine shop. That was 5 years ago and I’m amazed at how well the wallet has held up, it’s like new still with all the crap I’ve stuffed into it, but doesn’t have a mark on it unlike every other wallet that gets worn and falls apart within a couple years. Because of how well made it is, I decided to look it up and was flabbergasted to find out it was worth almost $400!! The most I’ve spent on one was like $20. I did some research and am 99% sure it’s real. Never thought I had some designer brand thing in my back pocket, I just thought it was a funky looking wallet worth maybe 10 bucks 😂
start your own trend. buy bespoke from a quality crafts person.
How do you find them ?
@@redacted.handle if you don't mind spending some money, there's a place called April in Paris in SF, that make very fine bespoke wallets and purses.
Roots. Roots bag are made in Canada.🎒❤️🇨🇦
People aren't really looking for "quality". They are looking for the brand, and the attention it draws. They only claim to be interested in "quality" in order to justify the exorbitant price they paid for their luxury name-brand goods. A well-crafted bespoke bag would be as valuable to them as a tote from Target.
What is bespoke
I've had my Goyard duffle for upwards of 20 years and it still looks phenomenal. Great investment!
I've wanted a Goyard suitcase since 2010. Mainly because it wasn't an obvious flex at the time, and they were known for their quality. But now...nah.
Same. Now I want the luggage they have in Harry Potter haha
Other luxury: Hey guys check out our finest product
Goyard: *it’s secret...*
These videos are calming and really enjoyable to watch. Great job. I just subscribed 👍👍
These videos are so hype and crisp! Nailed it!
Been had goyard since 2014, back then it was extremely hard to get a belt ( you had to order from Paris) so I got a small wallet $470 out the door. Still use it to this day! One of my favs in the collection
Just so you know, it's not pronounced go-yard, it's go-yahr. The d is always silent at the end of a word, in French.
Yeah, like "canard" or "connard". Nice branding
was looking for this comment, thanks.
Exactly miss pronounced Hérmés too 😂
yup
I read somewhere they used to handpaint the chevron pattern for their bags.
Supposedly they stopped doing it a bit ago. I do understand some customer complained about the little specks of paint falling off the canvas (its normal) but the fact it was handpainted. whoa.
Goyard Bag 💼 🔥🔥🔥🔥👌 thank you Hypebeast for this content
‘Revealing what goes behind the scene would spoil the magic’
Do they mean sweatshops in Italy where refugees/migrants are overworked for few pennies or how the tote bag (+$1000) would have a manufacturing cost of around $30 ?
They are handmade genius
Each piece is very user friendly and unique that you stand out just enough to those that are into design elements not just branded goods. The designs are really showcased in the women's pieces though so there's that. Having owned a few pieces they are quite the product to own and not just for the flex value.
At the end of the day. It's not about the bs you have on. We all get buried or burned the same way. Stay safe yall.
Might as well enjoy what you can before you have to leave everything behind
Thus is what broke people repeats every day to make themselves feel good.
I have a Goyard card holder 👌🏽 definitely worth it ! Yet to see any guy with one , but definitely see Gucci , LV , MCM every where . Nothing wrong with those brand but I like to stand out !
Everyone I see who flexes a Goyard wallet has the st. Sulpice in brown because they can’t afford a st.Marc or saint pierre or getting it in a color. They never mentioned that getting a goyard piece other than brown and black is a couple hundred dollars more.
Goyard cardholder gang repfam stand up
Got one the other day. Love it
still waiting for them touching Ys lmao
Yalready know man. Love mines planning to cop another
1:1 succ🤣
We out here smokin'.
I first heard of Goyard from Lupe Fiasco’s The Cool. Paris Tokyo, Gold Watch, and Dumb it Down were the three notable tracks where he references the brand.
Same
Let's learn to pronounce the name before we incorrectly say it so many times.
The way he pronounced Hermés was also hilarious. Hermaaazze.
I was literally scrolling for this comment. 💀
As a French person I'm certain that some people will correct my pronunciation and insist on the "D". It's too late, the "D" is there to stay. Americans have decided.
1853???? What!!
man this is my new favorite channel
I've been collection goyard for a while now. It's amazing how little people know about the brand. Most people have literally never heard about it.
I just learned about it today! It’s beautiful
fix your grammar haha
It's hard to get in the States. You have to go to New York really, maybe Beverly Hills? But honestly if you're going to get one, go to France and get it there. If you're worrying about the costs to fly to France, then it's probably not a bag for you. You'll get a lot more brand recognition and mileage if you choose another house.
Need me a Goyard Bookbag & a travel trunk 🔥
I love Goyard. The flagship in Paris was closed last year when I went due to protests so I didn’t get a chance to visit. They still do not sell online but are taking phone/internet orders since the pandemic. I however don’t feel Goyard is an investment bag like a Hermès for example. I’ve seen lots of resales online for the same amount or more, that you can get a new one. The demand is just not there to make it an investment.
No bag is an investment bag. That’s a stupid term for people who are in denial about their purchasing decisions
I think google is stalking me because yesterday I said i want a goyard bag and now this is in my recommended
Love that red go yard bag 💼
I sure do hope they release the "behind the hype" beat during my time on earth!
Take that LV🎯
Lupe was rapping about goyard in 2008 and the hip hop community looked at him like he was crazy.
Lupe is a God.
Bought this bag 2 years after college... I'm 30 now and use it as my grocery bag
Green Goyard on small leather goods looks so niceeeeee
1:03 his voice perfectly matching with the bass in the beat tho
Celebrities buy into it to show off and bragging rights. Seriously just live humble and be happy.
I think 'celebrities' are given the bags ---- Those buying this brand are trying to show they belong to a certain class.
@@gulfgypsy another reason not to buy into it.
Nia the Gulf Gypsy I bought a wallet bc I like the design.
Having money tends to change your perspective on material goods, but ultimately (at least what I believe) getting these goods allow you to express part of your identity and showcase where your tastes lie. Status, Hype and Attention grabbing are surface level to something deeper. I buy nice watches to show off sure, but never a watch I don't love the look/feel of. Humility can't be expressed by how frugal you are with money, it comes with knowing your roots and keeping true to your values.
People tend to bragging and desire expensive physical stuff more when they have a lot of money...I think is to filled the void in their big bank account or grabbing attention they rarely have...in this world everybody want to be wealthy ...high quality things is always for rich people isn't it ? Is rare for rich people not buying rare expensive things ...
This is exactly what I was looking for.
GO YA. *Lui steps in hold my beer and go to the yard. Good boy.*
Whenever I think of properly crafted and ultimate quality goods, its just two options Goyard or Hermès.
Moreau Paris has better quality than goyard. Among many other artisans in France that fabricate amazing leather goods
Moynat is one of them too
no it not....
Goyard is for sure not known for supreme quality. St. Louis tote wears incredibly poorly. Belvedere bag is a bit better.
Hermes is severely overrated
God bless this woman! Her *yutulu* bag is amazing
We have had a Goyard store here in SF for years. Everyone has the St. Louis.
Ain’t gonna lie, I own one and love it!
before LV there was goyard but very few goyard pieces are worth their price nowadays for the savvy shopper. invest in a chanel or hermes.
Could you please do a behind the hype video about Nike Air Force 1‘s ?
All this Goyard talk and not one mention of Lupe Fiasco?! I hate it here.
Fax, he was right behind Kanye, the second artist to ever mention it if I’m not mistaking. The song “Paris,Tokyo.”Came out a couple of months after “ The Glory” by Kanye.
Because nobody knows him out of United states 😹
I see you’re a man of culture
wow. he mentioned a brand. must be quite a lyricist
I remember having a hip hop agenda with lupe fiasco in it and i’m from The Netherlands
Thought about coping a goyard belt reversible, but when I called the store the lady informed me that they no longer make it. They gotta keep the exclusivity I guess.
you had to go to differnt store... most of the shop keeper is lazy as fuck...
They discontinued them back in 17 or 18 I was trying to buy one then and the sales rep told me
This whole video sounds like an ad for Goyard
ultimate flex. couldnt describe it better
Isn’t Fauré Le Page longer in business than Goyard? 🤔🤔
faure le page is 303 years old
Fauré Le Page was a weapon maker while Goyard is the oldest malletier parisien
I’m high fashion like Goyard !! Lol
Damn! Usher looked GOOODT.
Videos like this 😍
I’m 28 and is the first time I’m hearing about this
hypebesast dont' care.. this more old people shit...
That’s how good they are. “Real G’s move in silence like lasagna”
@@campkira wdym hypebeasts all over goyard
I love my tote, I just wish the inside was more than canvas.
Goood thanks !
Goyard tote bags are not really crafted in accordance with price and exclusivity level. I’ve only seen two, but both fell behind LV neverfull in terms of durability.
But Hermes is the real shit.
I do like that thumbnail messenger bag though it’s really cute,
A$AP Rocky really do be putting people on to certain brands like goyard, rick Owens, RAF Simmons, Maison Martin margiela. Hood by air the list goes on
Bruh literally didn't sub to this channel so how the hell did i get this noti and sub???? RUclips doing it's magic again huh
GoFigure
The algorithm is biased.
Cult Boy, shut up
He really said "it is for everyone"...
AWESOME
I really want a pink Goyard bag
Honestly, I'm conflicted, I would love to be able to afford and flaunt this kind of luxury, but as someone who needs to save up for these kind of purchases, it's just a canvas messenger bag for thousands of dollars... one could have one made custom out of leather by an artisan without the name branding for half that. At least Goyard is legitimately more exclusive, considering the quality control and lower production numbers, but still.
you'll never, ever go wrong with choosing to find an actual artisan to design the pieces for you. You could buy a Goyard, but you could also get something perfectly bespoke, and probably multiples of it if you go to an artisan leather crafter in your area or in an area known for their leatherwork.
Goyard is a flex piece for people who value artisan craftsmanship. Goyard products are legit BIFL. But if you're not in a position to flex, get something solid, bespoke, and support local artisans in your area.
@@flipxd I definitely agree, but funnily enough I now carry a Louis Vuitton Speedy 35 everyday and feel a lot less conflicted about designer bags if I can get good deals pre-loved.
It's interesting to think about now versus when I commented as it was the height of the pandemic and the market has changed a lot. I'd still love bespoke pieces but in practice I've found it easier and even cheaper to shop consignment and sales, at least where I live.
Goyard makes plenty of leather goods. They just happen to sew monogramed canvas on the outside, but I assure you the whole body is leather. I own several items (Anjou, watch case, notebook cover, desk pad, wallet, and another tote) and they are all made of leather. I guess all the entry level stuff is has a canvas soft body construction. All the leather items are top quality. Not Hermes saddle-sitched-by-hand quality, but high quality nonetheless.
just bought my first goyard bag and this comes up in my recommended
is that a good or bad thing...
The phone know all...🤷
No you didn’t
bag made of Goyard, cheffin like a Boyardee
Goyard or go home 😂this should be there slogan
Love Goyard. > LV
It's my dream to have one of these bags
Goyard x Palace would be dope
Its pronounced goyar the d is silent... this guy....
Then why is it there
Realy? So I can ask why you don't say the S in LOUIS VUITTON?
Wise Memayor Often times the last letter of French words are not pronounced, this is because it produces a “hiccup” in the pronunciation of the word. (Go-yarr) sounds much smoother than it would with a “D” at the end. Another notable brand with a silent letter at the end and strange pronunciation to foreigners is Louis Vuitton. It’s pronounced (Luu-ay) (Vwey-tonn) Hope this answers your question, French language is funky in its own sense and is quite confusing to say the words correctly. If you have any further questions, I’m more than willing to answer them! :)
He also pronounced Hermès like Air-maze 😂
@@zackaryspears305 HAHAHahah
What's next, Moynat?
I'll always remember Wasalu Jayco 2007 - "I like Goyard bags and green Now-or-laters
Monocle magazine and Japanese manga
Futura Nosferatus and HTM trainers"
I like street fighter 2, i just really hate Zangief
can i get a video on how to make trunks? because there are no videos out there
I own a Goyard card holder I bought in SF an found a Goyard pallet that’s usually in a purse. I goin the little pallet at a thrift store!!!!
Love goyard
The like the design of the Goyard
I personally think the pattern and designs are hideous, but the writing desk is rather ingenious.
GOT A GOYARD BAG I THREW THEM RACKS IN IT 🦋
DIAMONDS ALL IN MY JEANS AND THEY RAF SIMONS 🔥🔥🦋🦋🦋🤘🤘🤘
@@DiavalloX REMEMBER I USED TO SLEEP ON THE FLOOR
NOW EVERYDAY I ROCK CHRISTIAN DIOR +**
I SPENT 100k LAST NIGHT NY!!
I spent a 100 k the next day I was bored
This verse was too good i never understood the negativity for it
Goyard is known for having paper thin canvas though. I've watched numerous reviews from luxury channels saying that their totes had easily developed holes.
All of them have the St. Louis tote. The cheapest one. You need the Anjou tote bag which is another $1,000 but lined with their supple leather and is more durable.
True, the St.Louis is the least expensive one you can get, also one of the only ones that you cam buy right away. Very thin leather handles, canvas lining, etc. You compare that to a Crossiere or Boeing and the difference is huge, both in price and quality.
@@gonzak1 if the most basic/cheapest product of a brand is terrible then that says a lot about the brand's viewpoint on quality
I'm not buying from a brand where I have to buy their most expensive product in order to experience quality. Especially from a LUXURY brand where quality is supposed to be paramount.
i wish they played high fashion by roddy richh was waiting for that song to be played atleast once although it deserves more.
Used to have a goyard in 2017 and literally nobody knew wtf it was lol
The pattern is so sick
The D is silent
Goooya(h)
who cares
Not anymore! American pop culture states the "D". You're wrong.
Jean-Michel Signoles bought Goyard in 1998, and turned the privately owned company into an internationally renowned brand.
Am I the only one who kinda likes how these look?
Yes just you
Nope
I think of famous Famous Dex & Rich the Kid when I hear Goyard
Also where is that list at :53?
Goat.com is where u can fin the list
The Goyard so hard man I’m Hugo’s Boss
What about Fentayl how much of that can it hide? Can you get it through airport securities?
Love Goyard brand. Very Lo-key
Need some goyard in my life :D
Seems that a certain type of music artist a taking a liking to the product. It doesn’t exactly seem congruent with brands desire to remain elegant and understated. I wonder how this will affect the brand over the longer term.
I’ll keep my LVs and Chanel’s. I use my old LV Keepall 60 to hold my XBox 360 games 🤣
Thank you Lupe Fiasco the OG introduced goyard
Looks like Fauré Le Page
That's sick
Goyard,
Paris!