How Louis Vuitton’s Monogram Became Fashion's Most Loved Pattern | Behind the HYPE: LV Monogram

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  • Опубликовано: 19 ноя 2024

Комментарии • 182

  • @alanboshoff20
    @alanboshoff20 3 года назад +305

    That "behind the hype" beat hits every time🥵💯

    • @wwefan9282
      @wwefan9282 3 года назад +7

      Brooo fr it gives me chills

    • @xgraph1te
      @xgraph1te 3 года назад +3

      @@wwefan9282 same man wtf is that about

    • @lemonsourmaster99
      @lemonsourmaster99 3 года назад

      @@wwefan9282 link?

    • @TransformerCoil
      @TransformerCoil 3 года назад +1

      @@lemonsourmaster99 ruclips.net/video/K6ZLzxa2vNg/видео.html

    • @lemonsourmaster99
      @lemonsourmaster99 3 года назад +1

      @@TransformerCoil why didn't hypebeast get copyrghted tho, thx btw

  • @navarrolevel7
    @navarrolevel7 3 года назад +18

    The amount of work this video required in editing and source material is staggering.
    Amazing quality, and just like the brand, beautiful bro 🇫🇷

  • @Luisp0t
    @Luisp0t 3 года назад +201

    Beautiful bro...beautiful

  • @breadbot999
    @breadbot999 3 года назад +69

    Pop smoke with the heat. RIP legend

  • @kartavyadhir8537
    @kartavyadhir8537 3 года назад +54

    4:27 RIP pop smoke

  • @2cleeng
    @2cleeng 3 года назад +14

    Man I love Louis Vuitton it’s just the sickest brand. The quality just stands the test of time. I blame my mom and aunties for all the Louis bags and treasure chest’s back in the 90’s I was hooked.

  • @willfashion
    @willfashion 3 года назад +16

    The print is unbeatable in the fashion industry tbh 🙌🙌

  • @denmark6664
    @denmark6664 3 года назад +20

    1:52 that young Virgil behind Kanye

  • @AnthonyWilliams_83
    @AnthonyWilliams_83 3 года назад +6

    Murakami's era was pretty dope! That pushed LV beyond high fashion (IMO)

  • @katlegobrill3660
    @katlegobrill3660 3 года назад +20

    This is the fastest history lesson I ever heard

  • @nickname_esco
    @nickname_esco 3 года назад +3

    Dapper Dan invented logo mania!!

  • @fredohendrixx3031
    @fredohendrixx3031 3 года назад +42

    Putting pop smoke at the end made this video just that better 😭

    • @ajf2192
      @ajf2192 3 года назад +1

      💫💫💫

  • @rawsanity27
    @rawsanity27 3 года назад +2

    I just got a Bong as a Christmas gift from My brother and it had a Louis Vuitton Monogram pattern on it.

  • @SwissWatchGang
    @SwissWatchGang 3 года назад +5

    We need more "Behind the HYPE" videos, love em!

  • @Eyewokkk
    @Eyewokkk 3 года назад +8

    “ It’s beautiful bro “ - pop 💙

  • @nelsonadade9261
    @nelsonadade9261 3 года назад +2

    Pop smoke at the end. Indeed beautiful. R.I.P big Woo

  • @aitaisakura4281
    @aitaisakura4281 3 года назад +5

    Loove loove Louis Vuitton.. It just evolve, no end to it.

  • @charmander777
    @charmander777 3 года назад +4

    Because the lv monogram is seen everywhere i feel like it's value as something exclusive has been diluted. That's why the french prefer Hermes over a lv bag

    • @momento4666
      @momento4666 3 года назад +3

      Hermes is more expensive, and uses real leather instead of the coated canvas on Louis Vuitton bags

  • @milospanic89
    @milospanic89 3 года назад +2

    Pure love ❤️ whit LV monogram
    Love from Serbia 🇷🇸

  • @lovebug9386
    @lovebug9386 3 года назад +2

    I'm over here just hoping and praying that they do a second collab with murakami.... #Iconic

  • @shanemcdermott3504
    @shanemcdermott3504 3 года назад +49

    Anyone else prefer the Goyard pattern

    • @OhioPalmTrees
      @OhioPalmTrees 3 года назад +8

      bet your wallet doesn't

    • @angelabby2379
      @angelabby2379 3 года назад +2

      meh. louis one is more creative and revolutionary. it still is until everyone copied it

    • @itsnachikethahere
      @itsnachikethahere 3 года назад

      Me. Monogram looks quite tacky imo

    • @fabulous40sIV
      @fabulous40sIV 2 года назад

      NO 👎

  • @LoyaltyIsEvrthng
    @LoyaltyIsEvrthng 3 года назад +21

    Most loved and most counterfeited logo

  • @geoffparks7577
    @geoffparks7577 3 года назад +32

    It might be hyped, yet the quality has gone down hill since Marc Jacobs left, yet prices are going up and up.

  • @monwhooperinvasive8064
    @monwhooperinvasive8064 2 года назад +1

    The monagram creator should get a nobel prize

  • @briann2509
    @briann2509 3 года назад

    These hypebeast series are so good

  • @obiiheanacho4914
    @obiiheanacho4914 3 года назад +7

    A true statement of pure luxury at it's finest

  • @cass-rs7xu
    @cass-rs7xu 3 года назад +101

    You can literally put the logo on a grain of rice, it would cost u your whole family's fortune..

    • @person3642
      @person3642 3 года назад +4

      I mean I have never seen seen any logo on a single grain of rice so

    • @charmander777
      @charmander777 3 года назад

      I feel like the lv monogram has been cheapened by all the counterfeits

  • @Quanic2000
    @Quanic2000 3 года назад +21

    That monogram went from classy to tacky IMO.

    • @hermanyau507
      @hermanyau507 3 года назад +1

      facts

    • @angelabby2379
      @angelabby2379 3 года назад +2

      still classy but just too many tacky people carrying it affect it too. like gucci rip 🤦🏻‍♂️

  • @313pet
    @313pet 3 года назад +3

    RIP Pop Smoke 💨 I nearly cried at the clip of him

    • @doublea.b
      @doublea.b 3 года назад

      was really nice seeing him i had to replay that part

    • @dhruvsoni6384
      @dhruvsoni6384 3 года назад +4

      Bet u a 12 year old

  • @aledominguez1187
    @aledominguez1187 11 месяцев назад +1

    Hermosa

  • @selvinacosta9192
    @selvinacosta9192 11 месяцев назад

    Loui Vuiton is very beautiful, and my favorite garment

  • @themou93
    @themou93 3 года назад +3

    "LOUI V LOUI V" RIP TO THE SMOKE 🥶🥶

  • @Pullinoutteeth
    @Pullinoutteeth 3 года назад +33

    Tf it’s been. Don’t act like this is something new because of Virgil. He just made them fall off a little if anything

    • @gabrielonibudo5710
      @gabrielonibudo5710 3 года назад +6

      Lv is more relevant now because of Virgil lmao

    • @isthisnametaken9965
      @isthisnametaken9965 3 года назад +5

      Every time LV replaces creative directors they gain more and more popularity, same is the case with Virgil as director

    • @gabrielonibudo5710
      @gabrielonibudo5710 3 года назад +1

      @@isthisnametaken9965 he clearly didn’t watch the video

    • @naughtiasteffano9885
      @naughtiasteffano9885 3 года назад +4

      @@gabrielonibudo5710 your dead wrong. The new Louis Vuitton has fell off quality wise and and lost prestige over the past couple years. Marc Jacobs was way more popular in ready to wear than Virgil. Hip hop seems to make it more popular but actually ruined the labels prestige. All new Louis Vuitton is made cheaper compared to older designs. Virgil era bags don’t even last more than a couple seasons, but older lv bags will last generations. Shows how much you know about fashion or the quality of lv! I’ve been a lv collector since the early 90s. And virgils quality doesn’t hold a candle to the older lv! Marc Jacobs ready to wear was more prestigious as well.

    • @naughtiasteffano9885
      @naughtiasteffano9885 3 года назад

      @@gabrielonibudo5710 and if u count on knowledge from this video, it shows how ill informed you are on fashion. Because so much was wrong in this video and couldn’t even pronounce half the names correctly. If u want to learn fashion, go to school for it and learn from someone who has real knowledge. Not this crap.

  • @DarielaChavez-r9u
    @DarielaChavez-r9u 11 месяцев назад

    Fantastico💛

  • @NewportBox100s
    @NewportBox100s 3 года назад

    Replica LV all day baby

  • @derektanthepsychic5651
    @derektanthepsychic5651 3 года назад +4

    Monogram is such a classic till Virgil make everything cheap

    • @peace-qe4ig
      @peace-qe4ig 3 года назад +2

      Fr virgil is fucking wack

  • @JulieFeurtado
    @JulieFeurtado 11 месяцев назад

    Excelente muy elegante

  • @jeremiasfly
    @jeremiasfly 3 года назад +1

    💯Dope💯
    🔥🔥🔥🔥🔥
    Louis Vuitton X Supreme was the best

  • @pinusniron8935
    @pinusniron8935 3 года назад

    Wow...so cool
    The best 👍👍👍👍👍

  • @roosterl9244
    @roosterl9244 3 года назад

    Licenciado Valeriano 👌

  • @Sneakahead555
    @Sneakahead555 3 года назад

    Forever my favorite brand 🔥🔥🔥

  • @locareinax
    @locareinax 3 года назад

    Love this video

  • @gustav979
    @gustav979 11 месяцев назад

    the best video

  • @jean-luckuhn1838
    @jean-luckuhn1838 3 года назад

    What is the shirt on the far left at 4:08

  • @sergiosancho8516
    @sergiosancho8516 3 года назад

    What’s the name of the Mercedes in the minute 4:10 ?

  • @chomihai
    @chomihai 3 года назад

    The one to beat

  • @nte9429
    @nte9429 3 года назад

    great video

  • @jimmypurrpgem2995
    @jimmypurrpgem2995 3 года назад +1

    LONG LIVE THE WOO💜💎🕊

  • @ClowneryAtItsFinest
    @ClowneryAtItsFinest 3 года назад

    UNpopular Opinion.....I prefer the Checkerboard over the monogram, especially in the cream color!

  • @ΑποστολοςΚαμουδης
    @ΑποστολοςΚαμουδης 3 года назад

    Who got goosebumps on 4:27 ?

  • @thepandaahbear9025
    @thepandaahbear9025 3 года назад

    Nice Video!

  • @donaldoer1621
    @donaldoer1621 11 месяцев назад

    OMG!!🎉

  • @fauveride
    @fauveride 3 года назад

    LV goes Supreme

  • @linusjoschua8427
    @linusjoschua8427 3 года назад +1

    Right now dior monogram is more popular

  • @bbyqngel
    @bbyqngel 3 года назад

    the best

  • @Kinrot
    @Kinrot 3 года назад

    Love this format. Beautifully produced as always

  • @zip2884
    @zip2884 3 года назад +27

    LV is weak and getting weaker everyday, getting virgil is like saying we are lost and need help... lots of potential but brand direction is so freaking lost

    • @lolly4961
      @lolly4961 3 года назад +11

      lol. they appeal to the masses and you´re not one of them.

    • @lesipapo7876
      @lesipapo7876 3 года назад

      well if Ahmad AMV said so in a youtube comment then it must be true

  • @suzannemacmillan9135
    @suzannemacmillan9135 2 года назад

    I see Louis Vuitton bags everywhere whenever I am in charge of the cash register. Somehow I wonder what jobs these people have.

  • @lemonsourmaster99
    @lemonsourmaster99 3 года назад +3

    Love the virgil abloh 2019 LV collection. Fav is the wizard of oz varsity... if you know you know
    @keniijima

    • @lev1494
      @lev1494 3 года назад

      The fragment design varsity is heat too. also don't think ken has as much to do with it as you think

    • @lemonsourmaster99
      @lemonsourmaster99 3 года назад +1

      @@lev1494 check connor tho, happy you ain't a hypebeast

    • @lemonsourmaster99
      @lemonsourmaster99 3 года назад +1

      @@lev1494 yeah, i don't think too much but I think virgil's design is very different from the other side of lv. Even with his staff and friends including Heron Preston and Mao (owner of rogic and staff at off white tokyo)

    • @lev1494
      @lev1494 3 года назад

      @@lemonsourmaster99 yup. Virgil tends to try different things than just slapping the logo on a basic ass silhouette and calling it a day

    • @lemonsourmaster99
      @lemonsourmaster99 3 года назад

      @@lev1494 good point, thx man

  • @Jacob-rj5vv
    @Jacob-rj5vv 3 года назад +47

    Louis Vuitton used to be real luxury but now they don’t even use real leather in most of their items. Sad

    • @chris-kh7yr
      @chris-kh7yr 3 года назад +5

      Yea same with gucci

    • @final58fant58
      @final58fant58 3 года назад +2

      That’s why i stick to MCM

    • @Melindayustikafirdaus
      @Melindayustikafirdaus 3 года назад +1

      Same with balenciaga

    • @OhioPalmTrees
      @OhioPalmTrees 3 года назад +15

      LV created canvas aka "PVC Leather aka pleather". They are the original creators of it, leather fades and gets patina with age,uv exposure, and how its stored. You have zero of these problems with canvas hence why the started using it on all their bags. They never said lets use cheaper "materials" they just said we need to a waterproof material. Hence LV's "Canvas".
      EDIT: to those below saying "they never used leather" correct and never did I say they did. The original pre pvc canvas trunks were made of woven cloth "canvas".

    • @breadbot999
      @breadbot999 3 года назад +4

      They never used leather in the first place, it has always been canvas. Only the straps and buckles are made of different materials, the main body is always made of canvas

  • @harrysayno
    @harrysayno 3 года назад +1

    It scream tackiness omg i cant

  • @djcue3024
    @djcue3024 3 года назад

    Am good I’ll keep my adidas bag $20 love it 😜😎🍺👍🏼😂

  • @areebsyed3662
    @areebsyed3662 3 года назад +3

    Y'all think the LV Monogram is better than the Damier???

    • @trondlewis
      @trondlewis 3 года назад +4

      yes, way better, I do not like just the pattern the monogram is way more diffrent even tho its the same, if u know what i mean

    • @trondlewis
      @trondlewis 3 года назад +3

      i pref the Damier on the black tones items tho

    • @drepark2294
      @drepark2294 3 года назад +1

      Yes

  • @mikoczajkowski8538
    @mikoczajkowski8538 3 года назад

    INTRO TRACK ID PLS 🙏

  • @ccm4428
    @ccm4428 3 года назад +1

    You want the real reason? One man. Yves Carcelle. Look it up.

    • @aussieintheuk
      @aussieintheuk 3 года назад +1

      YES!!! Shame he has has since passed away, but LV would not be where it is without Yves Carcelle and (with Arnault's approval) hiring Marc Jacobs. Formidable pair. Saying this as a former LV store employee too...

    • @ccm4428
      @ccm4428 3 года назад

      @@aussieintheuk Moreso than only Marc Jacobs, Yves was the mastermind behind all of LV's artistic collaborations which made the brand and Monogram so famous across all the world and age groups. And a lot more of course.

  • @YURi-ww5mv
    @YURi-ww5mv 3 года назад

    Really you had to add pop smoke

  • @yusuffowler2609
    @yusuffowler2609 3 года назад

    me watching this knowing i cant afford none of it

  • @cashmsc
    @cashmsc 3 года назад +7

    Cool but goyard kinda better tbh

  • @aeres6812
    @aeres6812 3 года назад +7

    goyard monogram >> louis vuitton monogram

  • @worldpeacefrog
    @worldpeacefrog 3 года назад

    LV x 🌏✌🏿🐸 collab on G👁️D.

  • @mrcorback4805
    @mrcorback4805 3 года назад +7

    And they’re going to die because of it, they overuse it...

  • @mkphilly
    @mkphilly 3 года назад

    Never liked obvious logos or monograms on stuff....I don't mind embossed versions

  • @victrjunir2073
    @victrjunir2073 11 месяцев назад +1

    🌐

  • @incognito_cambodian
    @incognito_cambodian 3 года назад +4

    This LV monogram design is stolen from an Apsara Dress carved on the wall of Angkor Wat

  • @junjie8000
    @junjie8000 3 года назад

    Watching from the Philippines 🇵🇭🍻

  • @lifelong-lounge4886
    @lifelong-lounge4886 2 года назад

    Rip pop

  • @toxicvenom5019
    @toxicvenom5019 3 года назад +2

    rip pop smoke 💫💫💫

  • @nctzen.
    @nctzen. 3 года назад

    Kris Wu omg

  • @nerogarrix1600
    @nerogarrix1600 3 года назад

    📈📈📈

  • @DonLee1980
    @DonLee1980 3 года назад

    LV is all about serving the rich and looking down on normal people. No to individualism, and yes to the elitists. No thanks.

  • @jaymaysbattle8860
    @jaymaysbattle8860 3 года назад

    The best collaboration of LV is supreme of monogram in red that.take.it to a whole another.level on louis an it became the biggest hypebeast of all time

  • @djrkm9281
    @djrkm9281 3 года назад +2

    Excuse me why is this channel dead now. Revive it bruh 😂

  • @kartavyadhir8537
    @kartavyadhir8537 3 года назад

    I can say that i watched video first now.....

  • @TNMUSlC
    @TNMUSlC 3 года назад +2

    The monogram is for the Hypebeast now. However, I still appreciated the MCM monogram though

    • @louisvau4132
      @louisvau4132 3 года назад +2

      mcm is so ugly

    • @TNMUSlC
      @TNMUSlC 3 года назад +1

      @@louisvau4132 Shrug* You have the right to your opinion. That monogram gives me nostalgia. It bring me back to Dapper Dans Harlem days. Where he prints that monogram on everything. Which include other designers such as Gucci, Fendi, and LV.

  • @faissala4502
    @faissala4502 2 года назад

    Goyard patern is better and more like a art. LV is dead 2 me only the baggs appeal 2 me sometimes but I prefer goyard

  • @hermanyau507
    @hermanyau507 3 года назад +1

    Dior > LV

  • @gopotyr3763
    @gopotyr3763 3 года назад +1

    It's overused....

  • @seojinwon1361
    @seojinwon1361 3 года назад +1

    bro lv literally copied from china

  • @FlyR7
    @FlyR7 3 года назад +1

    Lv is trash now, literally brown leather overpriced.

  • @Kokolo-ze2cp
    @Kokolo-ze2cp 3 года назад +5

    Okay I'm just gonna say it, I find the pattern so unattractive, tasteless and random (especially the bags). It was always bizzare to me the fact that people would pay a fortune for such an aesthetically unpleasant and uninspiring design. I guess it's all a matter of status not actual taste.

  • @naughtiasteffano9885
    @naughtiasteffano9885 3 года назад +6

    There's a lot wrong in this video and alot of mispronounced names. And the real credit is not given to the right people. U made this seem like urban made this brand and it actually ruined it.

    • @TYOrder1
      @TYOrder1 3 года назад +2

      There is a lot of misinformation for sure. They’re have been more designers than Kim Jones, Marc Jacobs and Abloh lol.. ans almost all designs shown were a logs men’s. Where’s the women’s stuff which account for 80% of the sales?? Kudos for pronouncing Moët correctly though.

    • @naughtiasteffano9885
      @naughtiasteffano9885 3 года назад +3

      @@TYOrder1 exactly! It’s this new urban thing going on. The younger generations think that rap and hip hop made these brands. But actually it took away from the prestige. Even the quality of Louis Vuitton has went way down hill over the past 10 years. The older bags last lifetimes, but these new ones will have defects in a couple years. Because of rushed production.

    • @Npzsn83
      @Npzsn83 3 года назад

      @@naughtiasteffano9885 there is still good stuff being made... especially in the limited release collections but the everyday stuff has gone down not because of streetwear but specifically because of the demand in the Asian market. The Chinese have taken over Luxury brands and LVMH is responding. Luckily LVMH has realized that this isn’t sustainable and have began raising prices in China and Europe, where they buy the most, as well as decreasing quantities for the Asian markets to increase demand. LV is adjusting.

    • @naughtiasteffano9885
      @naughtiasteffano9885 3 года назад +1

      @@Npzsn83 I own limited releases. I get invited to lv shows. I’m a buyer. And even those are not as well made as Marc Jacobs era and prior. Street wear has ruined the image and quality. Because most people who are into street wear buy the knockoffs. Except the hip hop artist. Most listeners of hip hop can’t afford high fashion. So they buy knockoffs which also cheapen the brand.

    • @alexw6017
      @alexw6017 3 года назад

      @@naughtiasteffano9885 keep sucky cocky for bags "buyer"🤦🏾‍♂️😂

  • @Hulegu_Khan05
    @Hulegu_Khan05 3 года назад

    llps

  • @eugenemorris6941
    @eugenemorris6941 3 года назад

    The chemical result internationally question because road chronologically open from a ad zoo. domineering, quizzical city

  • @medusa4623
    @medusa4623 3 года назад

    I dare you to reply my comment

  • @caramimi
    @caramimi 3 года назад +1

    Stephen Sprouse pronounced "Steven SPROWSE.". Please do better research. Sprouse was an iconic New York street/punk designer and artist. RIP...

    • @dambaek.
      @dambaek. 3 года назад +1

      Yes! and "Karl LagerFIELD"?!

  • @braulioferreira2273
    @braulioferreira2273 3 года назад

    Blacks. That’s y

  • @Kira2991
    @Kira2991 3 года назад +2

    Lv quality has gone down

  • @bellasvlogs9813
    @bellasvlogs9813 3 года назад

    The teeny-tiny season contextually raise because pisces collaterally invent beside a abject order. third, useless den

  • @ManyMannys
    @ManyMannys 3 года назад

    Logos are so stupid

  • @salehinakand3050
    @salehinakand3050 3 года назад +1

    Wish they’d highlight some of Virgil Abloh’s work

    • @doggyninja
      @doggyninja 3 года назад +1

      lol why not highlight the people he stole from like Paul McCobb's chair and Walter Van Beirendonck ( a member of antwerp six) clothing

    • @TYOrder1
      @TYOrder1 3 года назад +2

      What?? That’s 80% of what they showed. Lololol