Design for All 5 Senses | Jinsop Lee | TED Talks

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  • Опубликовано: 5 сен 2024
  • Good design looks great, yes -- but why shouldn't it also feel great, smell great and sound great? Designer Jinsop Lee (a TED Talent Search winner) shares his theory of 5-sense design, with a handy graph and a few examples. His hope: to inspire you to notice great multisensory experiences.
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Комментарии • 465

  • @youzontal1615
    @youzontal1615 5 лет назад +235

    "I forced my, I mean I asked my students....."
    This script is so genius!

  • @SpaceMasterRahel
    @SpaceMasterRahel 11 лет назад +99

    I love how he's giggling and throwing candy at them and they're barely responding.

    • @pppinto97
      @pppinto97 3 года назад +4

      Yup. This isnt a rock CONCERT. People have their phones, laptops, books, themselves; everything

    • @purposewithenoughpraises9653
      @purposewithenoughpraises9653 10 месяцев назад +1

      They are boring😂

    • @iamfrickincool
      @iamfrickincool 7 месяцев назад

      They clapped lol

  • @CoderDBF
    @CoderDBF 11 лет назад +33

    This video explains why I'm addicted to traveling... It comes very close to the perfect experience.

  • @killownz7
    @killownz7 8 лет назад +339

    throwing candy in CEO's faces as a last impression 👏👏👏

  • @winifredodunoku
    @winifredodunoku Год назад +24

    Just started my journey in UI/UX design, and this video has further sparked my interest in it. Feels great already. 😁

  • @AliceCaoo
    @AliceCaoo 11 лет назад +43

    He held such a great charisma throughout the talk!

    • @Slickfoot
      @Slickfoot Год назад

      not really, only if youre a pervertedly perverse child of the devil u would say that. It was cringe and hella perverse, in a cringey overboard dying for appeal sort of way

  • @OttoDeveloper
    @OttoDeveloper 4 года назад +240

    Você está procurando algum comentário do sexy canvas, que eu sei 😏

  • @Zzeo7
    @Zzeo7 11 лет назад +31

    really liked his enthusiasm! as a graphic designer i will definitely think about the 5 senses more often!
    thanks for the vid :)

  • @vinayseth1114
    @vinayseth1114 8 лет назад +39

    Regarding the sunflower-clock vs. the magnifying-glass one- I liked them both.
    The sunflower-one links the movement of the tiny sunflower with the movement of the cosmological sun-so you're linking a small object to something huge out there in the sky. The magnifying-glass one also has a link with the movement of the sun, but the owner might not feel compelled to look at this link. The scent might dissuade him/her from even looking at the apparatus. Is one more sensuous than the other? I don't think so. It's just that we have become so used to seeing and much less to smelling that anything that the act of scenting an aroma seems more 'sensuous' to us.

    • @DarshBarot-sn1hy
      @DarshBarot-sn1hy 9 дней назад

      Agreed but the second clock ..even a blind person can tell time with the help of aroma ...in my opinion design should provide same experience..like scissors which can be used by both lefties and right handed people...inclusion of two different group is best design such as scissor in above case

  • @azrulrahimpls3627
    @azrulrahimpls3627 9 лет назад +38

    interesting.. it does give a different angle to approach the market.

  • @cheesecakelasagna
    @cheesecakelasagna 6 лет назад +30

    Soon enough we will reach such advanced technology that we can literally get candy from him from this video.

  • @morakano3355
    @morakano3355 5 лет назад +12

    It was an honor to be one of students of him in 2010. Proud of you!

  • @hiitsjo1628
    @hiitsjo1628 8 лет назад +79

    This is making me wanting to study design...

  • @MrPiszczek
    @MrPiszczek 9 лет назад +70

    Mr Lee mentiones 5 senses, 6 emotions and factor X at the end of this video, and it makes very interesting multidimentional table indeed. Is there any theory/research explaining this complex chart in details? Anybody knows? Would be greatful to get it!

    • @avlnoz
      @avlnoz 2 года назад +3

      I know a brazilian that created a similar methodology about it, his name is Andre Diamand, and the methodology is called Sexy Canvas, try to search it.

    • @rubiomedeiros
      @rubiomedeiros Год назад

      @@avlnoz Conhece! Rá! 😂

  • @pavilionman64
    @pavilionman64 7 лет назад +111

    interesting and funny, but that borrin public sucks

  • @ogenira
    @ogenira 3 года назад +69

    Quem veio pelo sexy canvas? Quero voltar aqui quando terminar o curso e ver o que acharam do curso...vamos ver quem maratona primeiro? Clica aí no comentário e diz que está comigo.😜😜 Clica curtir para eu lembrar de voltar...valeuuu

  • @salmanzaman7020
    @salmanzaman7020 4 года назад +3

    One of the best endings of a talk show!

  • @ladijobim
    @ladijobim Год назад +4

    Eu no mundo das terapias buscando associar Aura master, aromaterapia, bandagem funcional, florais de bach e outras técnicas maravilhosas...ameiiiii

  • @Kolya_hhx
    @Kolya_hhx 11 лет назад +7

    I want the 6 Emotions and the illusive X-Factor.. pls! :)

  • @UKUAPGUY
    @UKUAPGUY 11 лет назад +6

    I got an amazing wiff of perfume at the end of the TedTalk

  • @yellingbytes
    @yellingbytes 11 лет назад +1

    love the diagram to log the sensorium experience, from the perspective of interaction design and media art

  • @dna1238
    @dna1238 4 года назад +1

    brilliant , we still have to get smell into the whole experience given cellphones , web experiences

  • @AwsBadr
    @AwsBadr 8 лет назад +63

    No candies for youtube 😢

  • @refuse2conform
    @refuse2conform 8 лет назад +4

    I fking love this!!!!
    I was talking to someone about creating an experience with the 5 senses and could only come up w a 'fancy' dining experience!
    I wanna be a multi sense designer toooooooooo
    Omg omg

  • @IfOnly1247
    @IfOnly1247 11 лет назад +2

    This is brilliant! Loved every sec, nice presentation, clear ideas, makes sense, and he is fun.

  • @bellascharfenstein7650
    @bellascharfenstein7650 4 года назад +2

    love this... im going to apply this to my art practice from now on

    • @QUARTERMASTEREMI6
      @QUARTERMASTEREMI6 3 года назад

      Same, I'm going to apply it to my design work from now on!

  • @Falcrist
    @Falcrist 11 лет назад

    Balance (and acceleration which wasn't mentioned), bodily position, temperature, and time can absolutely be associated with design.

  • @miranngaming5591
    @miranngaming5591 8 лет назад +9

    Simple but meaning

  • @jaciel.121
    @jaciel.121 11 лет назад

    I love the keys on the flute, and now on a remote?.. EVEN BETTER CX

  • @jackmiddleton2080
    @jackmiddleton2080 8 лет назад +27

    The iron probably already exists... The toothbrush was just fail. The remote was 10/10 would buy.

    • @vinayseth1114
      @vinayseth1114 8 лет назад +2

      I liked the toothbrush one.

    • @MuitoDaora
      @MuitoDaora 8 лет назад +14

      Concepts, young padawan, concepts. It's just to provoke, to inspire new ideas.

    • @karlirani
      @karlirani 6 лет назад +3

      Look at them not as end products but as tools to serve as encouragement for you to think and find the perfect product design in your life. He's pushing a boundary and thats something we all could use. To label it a fail is narrow in thought I feel.

  • @jakjakt6448
    @jakjakt6448 11 лет назад

    the idea of the candy conclusion was terrifiant.goood presentation

  • @rievd9801
    @rievd9801 2 года назад

    this is the first ever ted that i loved

  • @Tupster
    @Tupster 11 лет назад +2

    Normally when you have non-linearly related categories you use a bar chart. Then to compare different results in the same categories you put bars side by side. This is common in the computer science papers I read where each category might be something like a test case and the other axis is something like time.

  • @dimitraparaskevilouka5578
    @dimitraparaskevilouka5578 6 лет назад +1

    It was really awesome. it makes you think outside the box. Good job

  • @HadiPrast
    @HadiPrast 5 лет назад

    I found this also when I think about my business..one of what human nature pursue is seeking for pleasure..and pleasure is only felt by 5 senses

  • @curiousshaikh
    @curiousshaikh 2 года назад

    i found a new thing like five senses theory thank you

  • @methalla7808
    @methalla7808 6 лет назад +1

    The most amazing. Convincing and adding taste to the experience. I loved it very much, I think it will contribute a great deal to the design of the spaces
    It was very nice to distribute the sweets and even if you could smell them over the screen, it was legendary
    Thank you

  • @angelicaeusou
    @angelicaeusou 2 месяца назад

    Ótima palestra, interessada o assunto 👏

  • @1lucasgrange
    @1lucasgrange 11 лет назад +2

    His final graph is missing the touch experience of catching the candy, so he has made it even better than he realises

  • @eduvence2125
    @eduvence2125 3 года назад +15

    Sexy Canvas me trouxe aqui!

  • @ChrisB71394
    @ChrisB71394 11 лет назад

    I enjoyed the way this guy delivered this talk.

  • @FliphomeAu
    @FliphomeAu 10 лет назад +4

    Great design, great ideas.

  • @cornflowerv6653
    @cornflowerv6653 8 месяцев назад

    And the moment with smell in the video with the motorbike has killed me🤣

  • @muffins4tots
    @muffins4tots 11 лет назад

    That is an idea that would make me immensely happy.

  • @identitybysimran
    @identitybysimran Месяц назад

    I feel like I just explored a masterpiece!

  • @pakontshole1293
    @pakontshole1293 9 лет назад +7

    Hmmmmm! Like the approach.

  • @hymy15262
    @hymy15262 6 лет назад +1

    授業で観ました!
    とても参考になりました。

  • @mofine23
    @mofine23 2 года назад

    wow brilliant talk .

  • @eddielong96
    @eddielong96 11 лет назад

    This is very true, but the point i think here is the 5 senses that you can truly incorporate into a design that would enrich the experience of said design.

  • @vijayarya9528
    @vijayarya9528 Год назад

    Thank you all very much

  • @TheGayStoic
    @TheGayStoic 11 лет назад

    Brilliant. So true. You got to design to sensitize most of the five senses in order to delight the customer. It's so common sense one wonders how come we never even thought of that :). Most of the products we design only focus on one or two of the five senses at a time. Here's my therory, whatever product you design, in whatever field, you have got to max out at least three of the five senses to make a great product ;).

  • @TheaDragonSpirit
    @TheaDragonSpirit 11 лет назад +1

    Actually, whether something is awesome or not is not just senses. You're missing one. Intellect. What makes people go wooooo. When I look at them flip phones I wanted one just because I liked the idea that their was a hidden part to it... and it flicked out or sprang open. This to me was awesome. Sometimes it's more than just the senses that make a great experience it's fantasy... and Chris clock was better not just because of the senses but because it activated the fantasies in the brain.

  • @mandypac2854
    @mandypac2854 10 лет назад +8

    My ideas of what a diary could be has changed.

  • @whysokara
    @whysokara 2 года назад

    amazing talk

  • @dravenphan6975
    @dravenphan6975 8 лет назад +14

    It's no theory but a fact. Design is a way of communication, and connection is delivered through senses. And, there are more than just five senses and six emotions.

    • @nupurwaikar
      @nupurwaikar 5 лет назад

      Draven, IMO there is nothing more than five senses, your user hardly would have a 6th sense to perceive what you design beyond 5 senses.

  • @anmolsingh4026
    @anmolsingh4026 3 года назад

    What a thought provoking talk

  • @JoaoHenrique-lq9qp
    @JoaoHenrique-lq9qp 4 года назад +8

    Sexy Canvas me fez vir até aqui.

  • @N1t_in
    @N1t_in 2 года назад

    Wow! Learnt something new

  • @perrykitten310
    @perrykitten310 9 лет назад +21

    So dead cool

  • @Buckets41369
    @Buckets41369 11 лет назад

    That sort of explains the fascination of fire. And also why s'mores are served at log fires, to complete the five senses.

  • @DragoF
    @DragoF 11 лет назад

    The sense of heat and cold could be easily combined with touch (sensing the changes on skin contact). Hunger, coordination and balance are not senses for experiencing our surrounding in a direct way, or at least not as direct as the usual 5. :)

  • @houk3
    @houk3 11 лет назад

    sense of hunger ? you can feel hunger around you ?
    you can feel the balance surouding you ?
    heat and cold is sense of touch, touching the air, or wathever you feel the temperature of

  • @bbJav
    @bbJav 8 лет назад

    You got me! Very nice to hear you!

  • @VertigaDesignMEDIA
    @VertigaDesignMEDIA 11 лет назад

    We need to focus on improving the quality of life for humanity.

  • @TheKingofEights
    @TheKingofEights 11 лет назад

    5 is really all you need to focus on. I mean, are "Stimulation of sensory receptors in the urinary bladder and rectum" (wikipedia) and "Pulmonary stretch receptors" really something we need to think about?
    (And temperature can be placed with touch)

  • @whynottalklikeapirat
    @whynottalklikeapirat 11 лет назад

    Interesting. I'd say hunger, heat/cold are all part of the sense of feeling. Balance arguably so - that one is interesting. Knowing where your extremities are is more like an aspect of physcial or spatial intelligence or even how well your neurological body image works. I would say that to qualify as a sense it would have to be a direct and unique way of absorbing sensory data. Knowing where your hand is is more like deduction based on memory and other sense data. A competence or even a skill

  • @TheaDragonSpirit
    @TheaDragonSpirit 11 лет назад

    Obviously designing for the job as well is part of this. If I imagine putting up a shelf I want it to put up shelves and not just give me a good experience. So if I can imagine it doing the job very well and being very practical it will sell more because I can fantasise about it doing a very good job. But finally showing evidence and scientific data which backs up its ability to do a good job will make that fantasy even stronger. So it's also about the minds eye you could say. :-)

  • @PCEbyBoris
    @PCEbyBoris 11 лет назад

    this is actually very interesting, time to come up with new idea on how it could be use for ... thx for info man

  • @behnamasid
    @behnamasid 6 лет назад

    A great invention would be some candies being thrown out of my screen

  • @RachE
    @RachE 11 лет назад +3

    I loved this guy! Fun personality, and an interesting lecture. :)

  • @Madhan1994
    @Madhan1994 7 лет назад

    impressive . feeling thankfull

  • @ductuslupus87
    @ductuslupus87 11 лет назад

    This guys speaking skills are good, very good.

  • @AsifIcarebear3
    @AsifIcarebear3 11 лет назад

    Touch implies physical contact. You can feel warmth or cold without being touched. Hunger isn't really touch either. You don't touch your stomach or anything like that - it's simply a signal sent to your brain that your belly is empty. Our knowledge of the position of our extremities is also completely unrelated to any other sense. I don't have to touch anything to know that my hand is about a hands width behind my head, or wherever.

  • @mrs.boudreaux3331
    @mrs.boudreaux3331 9 лет назад

    Łukasz Piszczek,
    Also look up Daniel H. Pink "A Whole New Mind" he has some great info on this. Jinsop Lee and Daniel H Pink need to come together on a book. Now that would be great...

  • @TheaDragonSpirit
    @TheaDragonSpirit 11 лет назад

    When something allows us to feel something more than just the reality of life and make us feel happy in the moment, and allow us to fantasise about a past moment, say scented candles during sex. Then this will work awesomely. So while you're right on a base level, the x factor is the ability to make us fantasises, if a song can make us use past memories or even fantasies in general it will be better than anything else. It is the ability to go beyond the natural in to our fantasy world that wins.

  • @CarolFoto
    @CarolFoto Год назад

    Just found out why I do love riding motorcycle so much.

  • @bernadetevieirasharara4405
    @bernadetevieirasharara4405 2 года назад

    I loved this... brilliant!!!

  • @jd13581
    @jd13581 5 лет назад

    Hey, maybe his last chart could have boosted up the touch sense as well, since people in the audience were going to catch the candies, right? Love the talk though, Cheers!

  • @cnith2
    @cnith2 11 лет назад

    His talk/idea was about design, Prolite. The business and economic POV's are for marketing and executives, not designers. We, the designers, are paid to come up with ideas, not how to pay for them or how they'll make the company money. That's the bean counters' job.

  • @bizign1866
    @bizign1866 4 года назад

    Thank you!

  • @collector4eva
    @collector4eva 8 лет назад +106

    someone design him some better fitting pants. great talk though

  • @iluvenisp
    @iluvenisp 11 лет назад

    I loved this TED talk. Thanks!

  • @user-wc3kb1iv9p
    @user-wc3kb1iv9p 7 месяцев назад

    good input

  • @lilacbuni
    @lilacbuni 9 лет назад

    Lee Jinsop that was an inspiring talk! I loved it! 😽😸😸

  • @maisurajariwala
    @maisurajariwala 3 года назад

    This was such a brilliant talk!

  • @Zoza15
    @Zoza15 11 лет назад

    The free candy was a huge kicker :D

  • @spicawind11
    @spicawind11 11 лет назад +1

    Love the concept!

  • @shininglamb
    @shininglamb 10 лет назад +5

    Excellent..

  • @borayuh
    @borayuh 5 лет назад

    so cool actually. great talk, thank you.

  • @Pakhavar
    @Pakhavar 11 лет назад

    I think those are feelings...
    Sensors are meant to just feel the difference in condition and transmit the signal to the system. Then the processor (brain in our case) interprets it as joy, sadness, imbalance, sweet, fear etc

  • @AsifIcarebear3
    @AsifIcarebear3 11 лет назад

    We have way more than 5 senses. The sense of balance, of hunger, or heat and cold, or where our hand is without seeing it are all examples of senses that are usually ignored.

  • @abhiishot2007
    @abhiishot2007 11 лет назад

    brilliant research

  • @niknpc
    @niknpc 4 месяца назад

    He KNOWS how to get an audience attention

  • @ThePolyAtheist
    @ThePolyAtheist 11 лет назад

    Really interesting point of view.
    On a separate note, sunflowers don't really track the Sun though, that's another reason why his clock was a bad one.

  • @HASHlRAMA
    @HASHlRAMA 11 лет назад

    heat and cold are perceived through touch. and hunger is merely an indicator, you could relate it to taste i guess.
    balance is another indicator but not quite a sense. senses are human inputs. balance is generated from inside and it indicates just as hunger that the conditions of your body aren't adequate.
    Similarly, pain is an indicator as well. it can be triggered by touch mainly but also other things. yet it isnt a sense itself.

  • @AsifIcarebear3
    @AsifIcarebear3 11 лет назад

    Feeling isn't described as a sense - touch is. "Feeling" really encompass all the senses, because it's just a synonym of the word "detect", which the senses are all about. I see touch as detecting pressure somewhere on your body. Neither heat nor balance can be described as such
    The detection of the position of your hand is information, gained through that particular sense, without use of other senses. Block out all other senses and you'll still know where your hand is.

  • @tupetyff708
    @tupetyff708 2 года назад

    thats amazing

  • @gabrielzhang6245
    @gabrielzhang6245 7 лет назад +2

    He is a genius

  • @AndyShelton1
    @AndyShelton1 11 лет назад

    I agree with the concept, but as a metric, I would argue that we don't just have 5 senses. What about our sense of time, acceleration, spatial positioning, value, etc?

  • @Bursadesain
    @Bursadesain 6 лет назад

    great video, Thanks!