Whisper India Ad - Procter and Gamble advertising

I love this ad from P&G India.
A bold move on a serious topic.
Whisper's latest advertisement sheds light on a critical and often overlooked subject: girls beginning their periods as early as eight years old.
This ad effectively tackles a serious topic, highlighting one of life's most common yet least discussed phenomena.
Whisper emphasizes the reality that, while many expect girls to start their periods in their early teens, there is a significant trend of girls starting as young as eight.
This early onset of menstruation, without adequate period awareness, puts millions of young girls at risk of dropping out of school at an even earlier age.
Whisper's commitment to period education and accessibility is commendable. They have been consistently working to provide period education and free pads to girls, and this new initiative extends their support to younger girls across thousands of schools.
The brand's proactive approach aims to ensure that young girls are well-informed and equipped to manage their periods, thereby preventing the adverse effects on their education and overall well-being.
This initiative raises awareness and actively contributes to the solution, making a tangible difference in the lives of many young girls.
Whisper's ad is a powerful example of how brands can use their platform to address important social issues, drive change, and foster a supportive community.
The ad informs and inspires collective action towards a better future for young girls.
P&G has done some of the best emotional advertising over the past decade, including P&G Moms, Always "Like a Girl," Old Spice, It's a Tide Ad, and Ariel (India). Read our post on how P&G has become really good at emotional advertising. beloved-brands...
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