Rant: Scammer Locksmiths and Google Ad Words

Rant: Scammer Locksmiths and Google Ad Words.
For further informaiton go to mrlocksmith.com/
Hi, I'm Terry. And today I have a rant. This is my rant. Unlicensed scammer locksmiths. I have licensing where I live, government licensing. I just consider it part of my advertising budget. Yeah, I don't know why they can't catch these guys. They're using the Google Ads. They're advertising every night. They're outbidding me for the AdWords. They're just going crazy. For years I've been dealing with them. They've had fake addresses with my company name on it, with their phone numbers. I've had fake addresses. Now I've got AdWords like crazy. They try every now and then, they try to use my company name. We're very aggressive how we deal with them, legally of course. We complain to our security licensing. Sometimes it helps. Most times nothing. These unlicensed scammer locksmiths are operating throughout North America. They're in hundreds of cities. They're causing huge problems for licensed locksmiths. Or even in states and provinces that have no licensing, they basically rule the roost. So again, it's just a rant. I've been putting up with them forever. We've have various techniques for dealing with them. They're a pain in the butt. They affect business. I've been able to work around them, however, it's frustrating as heck. Google is taking their money and probably millions of dollars per month, per week. Google only does something when they start using our name. They try every trick in the book. There's lots of new ones. This is my rant. I've just had a legitimate licensed locksmith do the same thing. Use our name in their AdWords. It wasn't by accident. It was highly targeted. It targeted my company name, which is trademarked and they targeted a very precise and targeted AdWords campaign through Google on me. Is it bad enough we have the unlicensed scammer locksmiths doing it and now we have a few outlying locksmiths. Hopefully, because they're licensed, our licensing government agency will deal with 'em, but again, it's frustrating when legitimate locksmiths have now taken to copying exactly what the scammers do. We've dealt with it. I'll let ya know what happens. But again, it's my rant of the day, the unlicensed scammer locksmiths. They're affecting business. We're working around them all the time, but it really bugs me that Google AdWords is letting them run wild and they have to be spending millions of dollars per month in North America and nothing is done at all anywhere.
That's my rant.
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[@andrewjconners]

I locked my keys out of my car one night and googled "unlock car" and all these locksmith ads popped up advertising $15 car unlocks. I called one and it was an Asian lady who said it was going to be $15 to come out and $40/hr.

[@HolyAwesomeSpirit]

is ay chame wen telent gits twumted bi polytiks

[@hyylo]

The problem with Government Licensing is that it creates a monopoly. Look at the taxi industry and the education bureaucracy we have.

[@MateusAntonioBittencourt]

Yeah... all those unlicensed medical doctors are as able to perform heart surgery, as any doctor who spend 8 years in school, and had to pass a text. This monopoly has to stop.

[@hyylo]

yes you make a valid point. its important to have experts performing heart surgery. however its very worrying to see most doctors in bed with the pharmaceutical industry.there is a wonderful video about the corruption in hospitals. search youtube for.....Milton Friedman Doctors......

[@SubToTripleThreatRC]

I feel your pain. Google will never turn revenue away.

[@davidedwards2323]

I run adwords campaigns for legitimate locksmiths all over the US and Canada and its a real shit show out there because of these guys. They seem to have little issue getting through adwords new filters like advanced verification and they are even starting to pop up in Googles new Local Services program lol. And there are a ton of Locksmith directories that have been allowed to advertise with no vetting process. Kinda makes you questions googles commitment to fight these guys. I feel your pain... im afraid they are here to stay. Legitimate locksmiths don't have the margins these guys have so they are definitely at a disadvantage ($15 Locksmith anyone?) and it's hard to compete with that ad copy. My advice, just run the most efficient campaign you can. Cut out expensive keywords, have a nice big negative list, keep testing ad copy, get a click fraud program like click cease and get your conversion rates up by improving your landing pages. It's all you can do but it can make the difference

[@SkylosSobaka]

Do the dance and jump the hoops and pay the fees to get a license then they don't even protect you. How frustrating!
But that alone is not enough, as you mention, as you have a problem with a licensed person too.
Its almost like you have to compete on the open market for advertising slots and customers.
Almost.

[@kabuk31]

Google is not a regulator.
You're just complaining you're losing the advertising war.

[@TeamMediaGenius]

Google Adwords ran a 8 yrs old ad on my Credit card and refuses to give me a refund

[@TeamMediaGenius]

Ripped me off for $230.00

[@TeamMediaGenius]

Don't use ADWORDS ever