5:58 "would give the impression that working in a restaurant is demeaning and unpleasant." Anyone who has worked in the food industry would not see this as inaccurate.
It's not demeaning to provide a service, its the entitled customer that intends to demean you, which along with the shitty pay is what makes it unpleasant
@@FrostingTheBirthdayClown Thiiiiiiis, omg -this-. I did my time in the Nugget Mines, and I experienced some truly atrocious, awful human beings. Only one was a coworker. The rest were customers.
Yes, I remember this one! "NATIONWIDE YOUR KID JUST DIED!" Credit where it's due, I'm still joking about this ad years later, whereas I do not remember and couldn't have cared less about the other Nationwide ads that were mentioned.
@@PopCultureHyperfixations Yeah, it was a well-produced spot that misfired badly because it was delivered by the wrong messenger. In terms of fundamental awfulness, I'm struggling to recall a Super Bowl commercial worse than the abysmal “Baby Nut” ad from Planters in 2020, which failed on every level.
@davidlevy706 One decent contender for a bad super bowl ad would probably have to be the two part super bowl ad for the M&Ms back in 2023 that revolved around a storyline where Maya Rudolph takes over the company and becomes the new mascot, with the world becoming frustrated in her ability as a mascot and how she just actively makes the brand worse. This is decent for the first part, but then the second part throws that all out the window where it immediately cuts to the M&Ms being grateful to be the mascots again. It's just lacking in the awkward pacing, especially since Maya disappears from the whole thing with zero context on why the M&Ms were replaced by her to begin with or how they were even able to take the company back from her. It's like watching the start of a movie and then clicking the scene select to skip straight to the final ending scene of the movie. It's a silly idea for a ad campaign, but a lot of people do get the feeling of wasted potential in being able to have built up a decent storyline over the M&Ms trying to save their brand from Rudolph.
at first i thought the backlash was just because of the tonal whiplash until i remembered the company it was for. it sucks because i think it's a well directed commercial, the shot with the open window especially is very effective. but yeah no matter what the PR team said their motivation was at the end of the day it's meant to get you to buy insurance, either out of fear like the video mentioned or just because Nationwide Just Has Such A Big Heart!
The commercial made me laugh because it kind of implies that one kid was killed by drowning in a bathtub, eating drain cleaner, and then getting hit by a flat screen tv all in a row, ala rasputin
It was like something out an Adult Swim Infomercial. Except when Adult Swim does it, it's used for a dark sense of humor and surrealistic in nature, but here...nope.
Yeah, you're right. There's a difference between something like Unedited Footage of a Bear (which was aired as an episode of Adult Swim's Infomercials in the US) and adverts like this: UFoaB uses horror and surrealist storytelling to warn against the dangers of substance abuse and anti-depressant boosters, and it works effectively. Whilst grimdark adverts like "The Boy who Couldn't Grow Up" uses horror to scare the shit out of people and be genuine in what its selling/saying, and it FAILS MISERABLY.
I SAW THAT TOO If nothing else, it definitely made me realize "Hey, maybe I CAN make it, if professional storyboard artists for super bowl commercial make typos like that!"
I remember not watching that year's super bowl so when I went to school the next day I was very confused when the only thing people were talking about was a dead kid. Great video!
I just remember a satirical blog entry that went like, "Okay, but remember when Pepsi filmed a kid killing himself by sucking on a straw so hard his entire body got crushed into the bottle by the vacuum?"
Except when your team loses Here's a though The kjd could have been a football player like Payton except...........................................................
I think even The Amazing World of Gumball, being a British-made cartoon, specifically made a parody on how uncanny and creepy the PSAs looked in that one episode called “The Safety.”
Personally I kinda think this was a good ad. I mean, it is a serious thing to say to people. And the only real thing to whine about was it was aired during a superbowl party time... and I am sorry but that is about the best time to actually try to remind people of serious things. When a lot of people are watching that is a good time to say things like that.
I think this being a PSA rather than an ad for insurance would be better tbh. It's not like this commercial is the only sad or serious commercial played during the Super Bowl.
@@TimothyCollinsI’m sorry but just because an insurance company says their 7million dollar ad that featured their watermarked logo in the corner and name dropped by the narrator and ended with their logo and jingle was actually just a public service announcement, that doesn’t make it so. That’s… that’s not how that works.
@@NomeIndeciso So... Let's recap here for ust a second. I just want to make sure I have your position correct and I don;t want to seem like I am assuming anything. What I an readin is you saying that this message is wrong to put i a spot where a lot of people who might need to see it was wrong to be run and only because it was run by a large company... which are the only ones that have the money to advertise on the supebowl. So since a smaller org that wouldn't be a large company can't buy the ad time to run it I think you are saying you'd rather not even have the idea discussed. Am I correct?
@@NomeIndeciso I mean, to put it in a shorter way it feels like you want to discount the message because of the messenger. And that seems... odd.. to me.
"Our goal wasn't to sell insurance." ...but that's what the company exists for? What kind of argument was that? You don't spend millions on a commercial that you aren't trying to turn a profit on. That's just bad business then!
yeah that's called a PSA. and also it's pretty useless. People are hardwired to protect their kids. It's not possible to _increase_ the amount of protectiveness by reminding people hey your kid could die. Every parent wakes up in the middle of the night worried their kids died. it's just already-trodden ground.
@@KairuHakubi Id say most parents love their kids and protect them when they can, but kids drown every day even to good parents. All it takes is an extra moment and awareness to prevent a child's death. Kudos to them. But not at the Superbowl. I have a 4 year old now and to think your kid is safe because you're the star of your own show is exactly how and why these deaths happen in the first place. If parents were as attentive as you believe they are, we would see a massive decline in childhood deaths, and that's a fact. How many kids have died as a result of their parent looking at the phone for "one second"? How many kids drowned because they looked away for "one second"? Fell down the stairs for one second?
@@jeremygiglia4824 Why would we see a decline? this isn't something I think has increased or decreased over time. I assume the rate of child death is basically level, ignoring the improvements in birth safety. Yeah people make mistakes, for the same reason people make mistakes driving. but while you're doing it, it's receiving 100% of your attention.
They're not lying. Their goal was to prevent claims, claims which cost them money. So, they were still trying to increase profit through the commercial.
The thing that gets me about that ad, no insurance will ever prevent injury or death. Ergot, it's not actually selling insurance. It's like Dell making an ad about someone being s3x trafficked.
This is really tame compared to Canadian PSA's. There's a similar one with a woman working in a kitchen explaining how she will never get married since she will die in a horrible accident, followed by her slipping on grease and dropping scorching hot oil on herself, burning to death.
Maybe they could have made a follow up ad showing parents safe-proofing things and one or several children voices in the off telling how they can grow up safely now.
Man, this is an excellently made and edited video. As a non-American, I only really know of the Superbowl cause of the half time performances, but even I know the commercials are a big deal. I remember that bizarrely racist and cheap-looking one with the pandas. Lmao. Anyway, this is such a good video and you deserve way more subscribers!
I remember seeing this ad at a super bowl party and the air just going still afterward. We didn't really talk about it much, I think because we just had an unspoken agreement to pretend that it didn't happen. I can't believe it's even worse in hindsight with the knowledge that they originally wanted do something _even worse._ You're telling me this was the BETTER version?! Also, man do I hate the attitude of 'You shouldn't be mad at what I did because I didn't do it with the _intent_ of making you mad.' It's like the virtue-signalling corporate version of 'It's just a prank, bro.' Not to mention that it really _does_ feel like they wanted to make people mad.
I’m like 25 seconds in and thinking, “How does this vid only have 600 views?” The script is engaging, the personality is there, and you’re talking about a niche, forgotten piece of media that had more impact than anyone ever noticed it had. Kinda surprised I haven’t seen more of your stuff.
came for the ad controversy, clicked off from the fan behavior within literally the first 30 seconds. The super bowl doesn't "transcend" anything when your family just doesn't watch sports. being normal doesn't automatically mean being a hater, it just means not caring.
I mean, it's absolutely jarring, but that's the intent in a message like this. "Make your home safer so your children don't die" isn't something you can pretty up. I find it pretty frustrating when the only criticism is that something is a bummer. Yeah, anything that brings attention to a serious issue is going to bum people out a bit. But refusing to acknowledge the issue only makes it worse. That being said, I totally get the backlash for selling insurance on the same ad. Should've been a PSA for an awareness agency, not a commercial.
How about Super Bowl XX, when William "The Refrigerator" Perry literally charged over the Patriots' defensive line, scoring a touchdown? Oh-wait, right... the OP is a Pats fan. Must've sucked to be him that day...!🤣
At least baseball has the simple pattern to keep track of. Football is like six things at once and the progress isn't just points, but multiple different ways of getting them, AND progress measured in.. movement down the field? And on top of that, people get concussions. it says a lot when _hockey_ is safer than your sport.
You know whats funny? This video popped up when i was searching for a lost nickelodeon clone of this ad. It was basically the same ad but dubbed over by the voice of linny the guinea pig and the kid looked complety different. She looked like a human versoon of linny. Though it all gets freaky at the end cause instead of saying "beacusse i died in an accident" the ghost kid said "because nickelodeon killed me back in 1990" then it just glitched to black. The ad did seem to imply that the kid in the commercial was possessing the linny character. From what i could gather it was made to promote the closure of the nickelodeon hotel on the universal citywalk back in 2016. I belive the ad was saying that due to a studnet of the irl version of the wonder pets schoolhouse going missing during the grand opening of nickelodeon studios orlando florida nickelodeon wants to stay as far away from universal property as possible
I heard "Nickelodeon killed me back in 1990" and wanted to say "...because they wanted all their production in Orlando and my actor's family wasn't willing to relocate from Ottawa."
@@pennysanchez7656 pretty dark way to announce a rebrand huh. I'm glad that it's lost media cause linny is my favorite nickelodeon character. But it seems the ire over the Nicktoons killer is over if the rumors about a krusty krab being a part of the universal kids resort in Texas are anything to go by
As a PSA fanatic for ages, i remember this spot and how, back then, I defended it a bit. Sure, the timing and setting was not the best, and the messenger was really what threw it off, but the PSA was actually very creative and nicely put together, both in visuals and execution (I mean, the boat scene being in a bathtub only for it to be reviled that he ended up drowning in one was a pretty nice touch). I actually liked the big punch it delivered at the end (though I am biased, as I love PSAs that hit you with an effective wham line at the end). Had Nationwide not slapped their logo and jingle at the end, and not even mentioned it was by them and just having Make Safe Happen be a campaign that was not blatantly an ad for insurance, they wouldn't have fumbled so hard. Anywho, I miss the etrade babies..
I'm right there with Matt Damon. Wouldn't want Mindy Kaling attempting to kiss me either. I loathe sports, especially this one in particular because in my area no one will shut up about it all year long. Playing them is rewarding (e.g, exercise + air) but watching is boring as heck. For the longest time though, the commercials are what always had my attention. At least in the early 2000s to ... 2012? They were fun and memorable. Mt. Dew or Doritos. Snickers candy. They had us talking about them. Not sure what it's like because in the past 11 years I hadn't been able to get TV reception in my underground cave. RUclips helped for a while but there aren't any dedicated channels with new advert compilations.
I don't really remember that ad. I tend to ignore most of them. However that is pretty buggered. There's a time and place for things and running a knock off PSA during the Super Bowl is not the time and place.
As someone who works in insurance - saying "they did this to sell insurance" doesn't understand the business. They did this to discourage claims utilization. The number one operating expense to an insurance company is the expense of paying claims. Sure, they wanted to sell insurance, but more than anything, they want people to pay for a product that they never use to maximize their profitability. It's even more evil than you think.
The message of this advertisement is fine. It's the overall execution in visually delivering that message to the public that's terrible because it comes off like a really bad joke.
I disagree. An outright apology would have been taken as an acknowledgment that it was a crass marketing stunt. Instead, they framed themselves as a company willing to take some heat to deliver an important message. Nothing they said was going to make viewers less uncomfortable with spot's execution - but they managed to convince a substantial segment that it was done for the right reasons.
@davidlevy706 I don't know anyone who was convinced it was done for the right reasons. For many, the Super Bowl is escapism from whatever trauma and nationwide threw that trauma in viewers' faces.
@@RisingRecluse To be clear, I'm not defending the spot's broadcast. It was a boneheaded move. No PR was going to undo the damage entirely, but I think they made the best of a bad situation.
I'll bet ole Peyton had a clause in his Nation Wide contact that he would have been paid an extra % based on when the ads played. Probably why no Peyton commercials
I for one loved that commercial with the boy who never grew up. I enjoy dark stuff like this. American audiences are just too sensitive. Nobody in the UK or Australia would have batted an eye at this, they're used to dark PSAs.
I don't remember any of this story at all, which is crazy because I definitely remembered the other SB ads mentioned. I've always been told that regardless of the message/product/form of a commercial, regardless of whether one likes it/the product/the company or hates them, that the ONLY true measure of an ad's success is: "Do they remember it?". A decade on, still talking about it, AND bringing the Barbra Streisand Effect on by introducing new people (myself included) TO the ad, seems to make this one of the most effective SB commercials ever. Couldn't make that ad today, though, because today, the #1 killer of American children isn't accidents. It's guns.
People were offended by this? Grow up. The world is a tragic place; there's nothing wrong with reminding people to watch their kids (especially during a sporting event where the viewers are, undoubtedly, not watching their kids). Only "blunder" I see is leaving the Nationwide branding at the end, because that can come across as a scare tactic ad instead of an ad that's just trying to raise awareness. They should've just left as a standalone "Make Safe Happen" campaign.
I was totally unaware of the commercial and the controversy. That's probably because I avoid watching all the commercials and the halftime show. It has been beneficial.
I think the WORST Super Bowl commercial is a Stay in School campaign. Hear me out. It was about these four teens who went to the beach, but after that, they got blew up by the mines, and the beach was a minefield. Or how about this one... a little girl was trying to enjoy her life, but behind her there was a war going on, missiles blowing up everywhere, everyone was trapped! And it was the save the children campaign. 2014 was an f-ed up year for Super Bowl commercials
If those companies want to sell life insurance make the Darwin Awards a big televised event like the Oscars and Grammys. You can laugh and learn at the same time.
basically the joke is that the simpsons writers didn't know which teams were going to be playing in the game at the time, so the voice actors left the team names blank when recording. later, while the episode was being worked on, they found out which teams were playing, so they dubbed in the team names to the episode. the reason they cover their mouths with beer bottles is because the animators wouldn't have known what to lip-sync at the time.
I'll be honest, I watched this expecting something much worse... or, you know, actually bad. But instead, I watched this, saw you treat this like a big reveal, and just before you played Krusty delivering his line, all I could say was ".........is that all?" To me, this felt like your average, every day normal PSA that would have been just as bland during a Saturday Morning Cartoon or a Westminster Dog Show Competition. I really do not see nor understand what the big deal is, or why YOU presented it like it was a big deal. Also, nice job doing everything you can to assume, suggest and tie an invisible astersk into this by claiming it was disastrous to their bottom line, but then presenting no source of evidence whatsoever that it DID hurt them in any way, aside from giving us two sourced, backed up reasons as to why it did the OPPOSITE of affecting them negatively. But then tossing in a "But I have to think it did hurt them." No reason given. ....Ok. I don't think this video is exactly the "gottem" home run you think it is.
Clicked on this because I very vaguely remember this drama from when I was a kid and went from enjoying a funny and informative video to my jaw ON THE FLOOR at the reveal at 9:45 . Jesus Christ imagine if THAT went through.
The one I alwathink about was last year when it looked like the game changed to another show and a lot of wives and partners were getting yelled at and more by husbands and partners for it
Nationwide was WAY too self-congratulatory, I don't think it was THAT effective. But this really isn't that bad imo - I prefer this to the Apple 1984 ad, honestly. As much as it could have been made more palatable, and probably didn't have the desired market effect for insurance sales, it's ultimately a fairly straightforward (if high-production) PSA, and I don't understand the people who hate it to its core. Will I mock it? Sure! But it's not a bad PSA spot. I may be cynical of insurance carriers running safety PSAs, but I'd rather have them doing that than how they constantly put out inane natter around the celebrity of the day.
It's more so the awkwardness that this commercial was made by a company trying to sell to you homeowners insurance, regardless of whether or not you're actually a parent. At the end of the day, it's nothing personal. It's just business.
I don't see what the big deal is...I think people just needed something to talk about so they blew up this miniscule thing, as per usual. Honestly, I watched that commercial, felt saddened and now I'm moving on. Why dwell on it any longer? They made me more aware of potential childhood accidents...nobody is forcing me to buy insurance or threatening me in anyway, so once again, what is the big deal? I was expecting this huge, disturbing, messed up sort of ad...but nope, just something mildly tragic. One thing is certain, they did get people talking and turned a lot of heads so...I guess that was the point.
That reminds me. Maybe it was 2015, 2016, I dunno. I'd just gotten out of a whole multi year foster care circus and I finally got to live with someone I tolerated: my mother. She hated this monkey thing that came from a Mountain Dew Super Bowl ad. I think. I dunno, I've repressed 90% of things pre 2022.
Between this commercial and the Patriots winning yet another Super Bowl on some bullshit, this was the most depressing Super Bowl in years. Since XLI (because I'm a Bears fan)
It's crazy because you can have this kind of heart rending emotionally charged often sad commercials you just need to make them like those Korean insurance commercials where a really poor dad works really hard and dies or whatever
I just liked the titties shaking on the Apple commercial and the first Bud Frogs was clever but the follow ups with the chameleons and Wassup ones just plain stupid. Same with "Where's the Beef" 🤓😎✌🏼☮️
1:13. It did happen and it was glorious. Let’s go giants. I mean yeah we had a bad season, but so did you guys (although your season was not as bad as ours so I’ll give you that).
The original uploader is a denialist. He likes to deny that his team cheated and got help from the refs. WHILE THE BILLS WERE STUCK IN THE RUNT THAT BRADY KICKED THEM IN!!!
5:58 "would give the impression that working in a restaurant is demeaning and unpleasant."
Anyone who has worked in the food industry would not see this as inaccurate.
As a former dishwasher I agree
Amen to that
It's not demeaning to provide a service, its the entitled customer that intends to demean you, which along with the shitty pay is what makes it unpleasant
@@FrostingTheBirthdayClown Thiiiiiiis, omg -this-. I did my time in the Nugget Mines, and I experienced some truly atrocious, awful human beings.
Only one was a coworker. The rest were customers.
@@FrostingTheBirthdayClownownership or management often plays a role.
Man, I do not miss corporations in the 2010's trying to 'start a conversation.'
…they’re still trying to.
@@eatatjoe Yeah, they never stopped lol
Yes, I remember this one! "NATIONWIDE YOUR KID JUST DIED!"
Credit where it's due, I'm still joking about this ad years later, whereas I do not remember and couldn't have cared less about the other Nationwide ads that were mentioned.
hahahaha THATS GOLD JERRY !!!
Do this exact same commercial without the insurance element, and the backlash disappears.
For sure
@@PopCultureHyperfixations Yeah, it was a well-produced spot that misfired badly because it was delivered by the wrong messenger.
In terms of fundamental awfulness, I'm struggling to recall a Super Bowl commercial worse than the abysmal “Baby Nut” ad from Planters in 2020, which failed on every level.
@davidlevy706 One decent contender for a bad super bowl ad would probably have to be the two part super bowl ad for the M&Ms back in 2023 that revolved around a storyline where Maya Rudolph takes over the company and becomes the new mascot, with the world becoming frustrated in her ability as a mascot and how she just actively makes the brand worse. This is decent for the first part, but then the second part throws that all out the window where it immediately cuts to the M&Ms being grateful to be the mascots again. It's just lacking in the awkward pacing, especially since Maya disappears from the whole thing with zero context on why the M&Ms were replaced by her to begin with or how they were even able to take the company back from her. It's like watching the start of a movie and then clicking the scene select to skip straight to the final ending scene of the movie. It's a silly idea for a ad campaign, but a lot of people do get the feeling of wasted potential in being able to have built up a decent storyline over the M&Ms trying to save their brand from Rudolph.
at first i thought the backlash was just because of the tonal whiplash until i remembered the company it was for. it sucks because i think it's a well directed commercial, the shot with the open window especially is very effective. but yeah no matter what the PR team said their motivation was at the end of the day it's meant to get you to buy insurance, either out of fear like the video mentioned or just because Nationwide Just Has Such A Big Heart!
Yeah what's insurance gonna do about keeping your kid alive? It just pays you when bad things happen.
The commercial made me laugh because it kind of implies that one kid was killed by drowning in a bathtub, eating drain cleaner, and then getting hit by a flat screen tv all in a row, ala rasputin
It was like something out an Adult Swim Infomercial.
Except when Adult Swim does it, it's used for a dark sense of humor and surrealistic in nature, but here...nope.
its insane
Yeah, you're right. There's a difference between something like Unedited Footage of a Bear (which was aired as an episode of Adult Swim's Infomercials in the US) and adverts like this: UFoaB uses horror and surrealist storytelling to warn against the dangers of substance abuse and anti-depressant boosters, and it works effectively. Whilst grimdark adverts like "The Boy who Couldn't Grow Up" uses horror to scare the shit out of people and be genuine in what its selling/saying, and it FAILS MISERABLY.
"You're kids" in the commerical storyboard, ooof
I SAW THAT TOO
If nothing else, it definitely made me realize "Hey, maybe I CAN make it, if professional storyboard artists for super bowl commercial make typos like that!"
I remember not watching that year's super bowl so when I went to school the next day I was very confused when the only thing people were talking about was a dead kid. Great video!
Thanks for the kind words!
I just remember a satirical blog entry that went like, "Okay, but remember when Pepsi filmed a kid killing himself by sucking on a straw so hard his entire body got crushed into the bottle by the vacuum?"
I was traumatized by that ad as a child x_X I am not American and saw it in some "Funny ads around the world" TV program.
That commercial made me cry. THERES NOT SUPPOSED TO BE CRYING IN FOOTBALL.
Same with baseball
@@cooperminion825only sports you’re allowed to cry in is swimming (water hides your tears) and also the Olympics
Except when your team loses Here's a though The kjd could have been a football player like Payton except...........................................................
I wasin high school at the time and I was taking AP Marketing, and we literally dedicated an entire class just to talking about this commercial.
@wooderice64 If you don't mind me asking, what was the general consensus the people in your class had on it?
"It was to conversation a conversation, conversationally." Yee close to them saying "It was a social experiment."
It was so much nonsense
This is nothing compared to British PSAs. Those will haunt you.
I think even The Amazing World of Gumball, being a British-made cartoon, specifically made a parody on how uncanny and creepy the PSAs looked in that one episode called “The Safety.”
"Please give us a pound....or we'll have to pull the trigger"
- Actual RSPCA advert in the UK
True, but that's not the point at all.
The controversy isn't about how intense or creepy the PSA. It's that people felt they were trying to sell a product (insurance) via the PSA.
I only knew this was pre-recorded audio because no one would be excited for Chiefs Eagles again.
It was painful to add in
I am, we're gonna spoil that threepeat just kike we did in 2017
The Seahawks: I could’ve ran the ball, but I died of an accident.
I remember this commercial pissing off my mother lmao
I think I just couldnt stop laughing at how screwed up it was
Pissed off my mom too
Personally I kinda think this was a good ad. I mean, it is a serious thing to say to people. And the only real thing to whine about was it was aired during a superbowl party time... and I am sorry but that is about the best time to actually try to remind people of serious things. When a lot of people are watching that is a good time to say things like that.
I think this being a PSA rather than an ad for insurance would be better tbh. It's not like this commercial is the only sad or serious commercial played during the Super Bowl.
@@animohamo195 But according to Nationwide... it WAS a PSA. That seems to have been their intent.
@@TimothyCollinsI’m sorry but just because an insurance company says their 7million dollar ad that featured their watermarked logo in the corner and name dropped by the narrator and ended with their logo and jingle was actually just a public service announcement, that doesn’t make it so. That’s… that’s not how that works.
@@NomeIndeciso So... Let's recap here for ust a second. I just want to make sure I have your position correct and I don;t want to seem like I am assuming anything.
What I an readin is you saying that this message is wrong to put i a spot where a lot of people who might need to see it was wrong to be run and only because it was run by a large company... which are the only ones that have the money to advertise on the supebowl.
So since a smaller org that wouldn't be a large company can't buy the ad time to run it I think you are saying you'd rather not even have the idea discussed.
Am I correct?
@@NomeIndeciso I mean, to put it in a shorter way it feels like you want to discount the message because of the messenger. And that seems... odd.. to me.
"Our goal wasn't to sell insurance."
...but that's what the company exists for? What kind of argument was that? You don't spend millions on a commercial that you aren't trying to turn a profit on. That's just bad business then!
yeah that's called a PSA. and also it's pretty useless. People are hardwired to protect their kids. It's not possible to _increase_ the amount of protectiveness by reminding people hey your kid could die.
Every parent wakes up in the middle of the night worried their kids died. it's just already-trodden ground.
@@KairuHakubi Id say most parents love their kids and protect them when they can, but kids drown every day even to good parents. All it takes is an extra moment and awareness to prevent a child's death. Kudos to them.
But not at the Superbowl.
I have a 4 year old now and to think your kid is safe because you're the star of your own show is exactly how and why these deaths happen in the first place. If parents were as attentive as you believe they are, we would see a massive decline in childhood deaths, and that's a fact.
How many kids have died as a result of their parent looking at the phone for "one second"?
How many kids drowned because they looked away for "one second"?
Fell down the stairs for one second?
@@jeremygiglia4824 Why would we see a decline? this isn't something I think has increased or decreased over time. I assume the rate of child death is basically level, ignoring the improvements in birth safety. Yeah people make mistakes, for the same reason people make mistakes driving. but while you're doing it, it's receiving 100% of your attention.
They're not lying. Their goal was to prevent claims, claims which cost them money. So, they were still trying to increase profit through the commercial.
oh no, bad business! the cardinal sin!
This ad has nothing on Puppy Monkey Baby.
The thing that gets me about that ad, no insurance will ever prevent injury or death. Ergot, it's not actually selling insurance. It's like Dell making an ad about someone being s3x trafficked.
Is it sad that this commercial has more soul than any Super Bowl commercial that I ever saw
That Krusty cut was gold
Thanks!
I heartily endorse this product or event.
The Krusty Brand Seal of Approval! REMEMBER KIDS: It's not just GOOD, it's good ENOUGH!
This is really tame compared to Canadian PSA's. There's a similar one with a woman working in a kitchen explaining how she will never get married since she will die in a horrible accident, followed by her slipping on grease and dropping scorching hot oil on herself, burning to death.
No she said she’ll be horribly disfigured and that she knew she should’ve clean the oil spill
Omg I work around a fryer and think of this commercial every time I change the grease. It was beyond effective.
0:49 Chip and Dale, what are you doing here?
Burying the remains of M.C. Hammer's street cred
That's a lot of controversy over such a blah ad.
real lmfao
Maybe they could have made a follow up ad showing parents safe-proofing things and one or several children voices in the off telling how they can grow up safely now.
Man, this is an excellently made and edited video. As a non-American, I only really know of the Superbowl cause of the half time performances, but even I know the commercials are a big deal. I remember that bizarrely racist and cheap-looking one with the pandas. Lmao. Anyway, this is such a good video and you deserve way more subscribers!
Thank you for the kind words
I remember seeing this ad at a super bowl party and the air just going still afterward. We didn't really talk about it much, I think because we just had an unspoken agreement to pretend that it didn't happen. I can't believe it's even worse in hindsight with the knowledge that they originally wanted do something _even worse._ You're telling me this was the BETTER version?!
Also, man do I hate the attitude of 'You shouldn't be mad at what I did because I didn't do it with the _intent_ of making you mad.' It's like the virtue-signalling corporate version of 'It's just a prank, bro.' Not to mention that it really _does_ feel like they wanted to make people mad.
I think I remember seeing this live, and my reaction was the same- "What the fuck?"
A perfect example of great idea, horrible execution
I’m like 25 seconds in and thinking, “How does this vid only have 600 views?” The script is engaging, the personality is there, and you’re talking about a niche, forgotten piece of media that had more impact than anyone ever noticed it had. Kinda surprised I haven’t seen more of your stuff.
Thank you for the kind words
came for the ad controversy, clicked off from the fan behavior within literally the first 30 seconds. The super bowl doesn't "transcend" anything when your family just doesn't watch sports. being normal doesn't automatically mean being a hater, it just means not caring.
I mean, it's absolutely jarring, but that's the intent in a message like this. "Make your home safer so your children don't die" isn't something you can pretty up.
I find it pretty frustrating when the only criticism is that something is a bummer. Yeah, anything that brings attention to a serious issue is going to bum people out a bit. But refusing to acknowledge the issue only makes it worse.
That being said, I totally get the backlash for selling insurance on the same ad. Should've been a PSA for an awareness agency, not a commercial.
Wierd how I don't remember this event at all.
How about Super Bowl XX, when William "The Refrigerator" Perry literally charged over the Patriots' defensive line, scoring a touchdown?
Oh-wait, right... the OP is a Pats fan. Must've sucked to be him that day...!🤣
The only thing that carried that commercial is the cameo of Optimus Prime and Nemesis Prime
8:56 Wait why are Optimus Prime, Nemesis Prime, and Shockwave in this ad? (Look at the toys)
I genuinely don't understand why anybody DOESN'T like the ad. I found it extremely effective and meaningful. I even learned something!
You didn't know that children can also die? Maybe you should stop watching tv
“I didn’t intend to ruin the party.” Anyone else smell bullshit?
Reeks of it
It's like...yeah, you did. That was clearly the main intention -- to "start a conversation" by ruining a party
Football is the most boring spectator sport to ever gain popularity, and I will die on this hill. I have never, and will never, watch the Super Bowl.
At least baseball has the simple pattern to keep track of. Football is like six things at once and the progress isn't just points, but multiple different ways of getting them, AND progress measured in.. movement down the field? And on top of that, people get concussions. it says a lot when _hockey_ is safer than your sport.
You know whats funny? This video popped up when i was searching for a lost nickelodeon clone of this ad. It was basically the same ad but dubbed over by the voice of linny the guinea pig and the kid looked complety different. She looked like a human versoon of linny. Though it all gets freaky at the end cause instead of saying "beacusse i died in an accident" the ghost kid said "because nickelodeon killed me back in 1990" then it just glitched to black. The ad did seem to imply that the kid in the commercial was possessing the linny character. From what i could gather it was made to promote the closure of the nickelodeon hotel on the universal citywalk back in 2016. I belive the ad was saying that due to a studnet of the irl version of the wonder pets schoolhouse going missing during the grand opening of nickelodeon studios orlando florida nickelodeon wants to stay as far away from universal property as possible
I heard "Nickelodeon killed me back in 1990" and wanted to say "...because they wanted all their production in Orlando and my actor's family wasn't willing to relocate from Ottawa."
Oh, you mean the Nickelodeon Suites Resort and this ad was supposed to announce the rebrand that is Holiday Inn?
@@pennysanchez7656 pretty dark way to announce a rebrand huh. I'm glad that it's lost media cause linny is my favorite nickelodeon character. But it seems the ire over the Nicktoons killer is over if the rumors about a krusty krab being a part of the universal kids resort in Texas are anything to go by
Pretty awful, but General Motors' suicidal robot from Super Bowl XLI has got to be the worst ever.
As a PSA fanatic for ages, i remember this spot and how, back then, I defended it a bit. Sure, the timing and setting was not the best, and the messenger was really what threw it off, but the PSA was actually very creative and nicely put together, both in visuals and execution (I mean, the boat scene being in a bathtub only for it to be reviled that he ended up drowning in one was a pretty nice touch). I actually liked the big punch it delivered at the end (though I am biased, as I love PSAs that hit you with an effective wham line at the end).
Had Nationwide not slapped their logo and jingle at the end, and not even mentioned it was by them and just having Make Safe Happen be a campaign that was not blatantly an ad for insurance, they wouldn't have fumbled so hard.
Anywho, I miss the etrade babies..
I'm right there with Matt Damon. Wouldn't want Mindy Kaling attempting to kiss me either.
I loathe sports, especially this one in particular because in my area no one will shut up about it all year long. Playing them is rewarding (e.g, exercise + air) but watching is boring as heck. For the longest time though, the commercials are what always had my attention. At least in the early 2000s to ... 2012? They were fun and memorable. Mt. Dew or Doritos. Snickers candy. They had us talking about them. Not sure what it's like because in the past 11 years I hadn't been able to get TV reception in my underground cave. RUclips helped for a while but there aren't any dedicated channels with new advert compilations.
Who the heck greenlit this commercial? They should be forced to watch it in Hell 24/7.
you could not handle the average horror movie
"I can't go to the Superbowl, because my mommy and daddy's insurance company let me die for this stupid commercial."
I had to pause after the Katy Perry meme.
I don't really remember that ad. I tend to ignore most of them. However that is pretty buggered. There's a time and place for things and running a knock off PSA during the Super Bowl is not the time and place.
The ad scared me when I saw it and I think I cried that night
1:18 As a Seahawks fan, XLIX didn't happen.
Proof that people will cry over anything
As someone who works in insurance - saying "they did this to sell insurance" doesn't understand the business. They did this to discourage claims utilization. The number one operating expense to an insurance company is the expense of paying claims. Sure, they wanted to sell insurance, but more than anything, they want people to pay for a product that they never use to maximize their profitability. It's even more evil than you think.
I saw the Elvis Pizza Hut ad. Or the Fred Astaire Vacuum ad from Dirt Devil. 😂
I forgot about the Fred Astaire one!
Dude , i just need the Nostalgia Critic to react to this Nationwide commercial in any of his commercial specials just to see his WTF reaction.
Hell yeah, new PCHF vid!!
In so glad you're excited!
I remember seeing this during the superbowl ad, and we all howled with laughter after it. Its unintentionally funny
You're a content pro.... You're gonna blow up soon and go real far!! Amazing video, great voiceover, editing and humor!
The half time show with Chip & Dale looks excellent.
Idk football but watched the Bud Bowl commercials and enjoyed those
Those old halftimes were a lot of fun.
The message of this advertisement is fine. It's the overall execution in visually delivering that message to the public that's terrible because it comes off like a really bad joke.
Didn’t see this commercial because I didn’t watch the last 5 Super Bowls that Brady was in.
What made it worse was how they doubled down on defending the commercial.
I disagree. An outright apology would have been taken as an acknowledgment that it was a crass marketing stunt. Instead, they framed themselves as a company willing to take some heat to deliver an important message. Nothing they said was going to make viewers less uncomfortable with spot's execution - but they managed to convince a substantial segment that it was done for the right reasons.
@davidlevy706 I don't know anyone who was convinced it was done for the right reasons. For many, the Super Bowl is escapism from whatever trauma and nationwide threw that trauma in viewers' faces.
@@RisingRecluse To be clear, I'm not defending the spot's broadcast. It was a boneheaded move. No PR was going to undo the damage entirely, but I think they made the best of a bad situation.
Its an outstanding commercial for a psa
Aggressive amount of old Simpsons memes in this video...
Because it's classic content
I'll bet ole Peyton had a clause in his Nation Wide contact that he would have been paid an extra % based on when the ads played. Probably why no Peyton commercials
As a Seahawks fan, this was only the second most depressing thing I watched that night.
I forgot this existed and then I saw the tv laying on the floor and went OH FUCK THAT COMMERCIAL Like a deep memory awakened from me
Nationwide. Hey let's put out a thought provoking commercial when most people will be drunk! Yeah in other words let's leave our brains at the door!
I for one loved that commercial with the boy who never grew up. I enjoy dark stuff like this. American audiences are just too sensitive. Nobody in the UK or Australia would have batted an eye at this, they're used to dark PSAs.
I don't remember any of this story at all, which is crazy because I definitely remembered the other SB ads mentioned. I've always been told that regardless of the message/product/form of a commercial, regardless of whether one likes it/the product/the company or hates them, that the ONLY true measure of an ad's success is: "Do they remember it?". A decade on, still talking about it, AND bringing the Barbra Streisand Effect on by introducing new people (myself included) TO the ad, seems to make this one of the most effective SB commercials ever. Couldn't make that ad today, though, because today, the #1 killer of American children isn't accidents. It's guns.
Best part is seeing it paired with an equally awkward weight watchers commercial
People were offended by this? Grow up. The world is a tragic place; there's nothing wrong with reminding people to watch their kids (especially during a sporting event where the viewers are, undoubtedly, not watching their kids).
Only "blunder" I see is leaving the Nationwide branding at the end, because that can come across as a scare tactic ad instead of an ad that's just trying to raise awareness. They should've just left as a standalone "Make Safe Happen" campaign.
These corporations doesn't need you to defend them, especially when they're obviously virtue signalling You must be a bootlicker at work lol
I was totally unaware of the commercial and the controversy. That's probably because I avoid watching all the commercials and the halftime show. It has been beneficial.
This Super Bowl ad is just worse. This kid did not deserve it tbh. 😂
It's so brutal
@@PopCultureHyperfixationsagreed. The Elvis Pizza Hut ad was also wild. 🍕
I think the WORST Super Bowl commercial is a Stay in School campaign. Hear me out. It was about these four teens who went to the beach, but after that, they got blew up by the mines, and the beach was a minefield. Or how about this one... a little girl was trying to enjoy her life, but behind her there was a war going on, missiles blowing up everywhere, everyone was trapped! And it was the save the children campaign. 2014 was an f-ed up year for Super Bowl commercials
And the point there was supposed to be stay in school and not, like, world peace?
😳 Sheeeesh, I never had seen that commercial before, but they had a young kid saying the D-word?
this is the dumbest thing to get upset about, and proves anyone who says "sportsball" is still miles ahead of the average super bowl viewer
Super Bowl 34 was won by the St. Louis Rams. Not the current rams
If those companies want to sell life insurance make the Darwin Awards a big televised event like the Oscars and Grammys. You can laugh and learn at the same time.
0:09 I never got that joke as a kid, I just assumed it was a thing Americans do for fun and that I'm too British to understand it.
Yeah that's a thing we Americans do, redub things we learn at the last minute
basically the joke is that the simpsons writers didn't know which teams were going to be playing in the game at the time, so the voice actors left the team names blank when recording. later, while the episode was being worked on, they found out which teams were playing, so they dubbed in the team names to the episode. the reason they cover their mouths with beer bottles is because the animators wouldn't have known what to lip-sync at the time.
I'll be honest, I watched this expecting something much worse... or, you know, actually bad.
But instead, I watched this, saw you treat this like a big reveal, and just before you played Krusty delivering his line, all I could say was ".........is that all?"
To me, this felt like your average, every day normal PSA that would have been just as bland during a Saturday Morning Cartoon or a Westminster Dog Show Competition. I really do not see nor understand what the big deal is, or why YOU presented it like it was a big deal.
Also, nice job doing everything you can to assume, suggest and tie an invisible astersk into this by claiming it was disastrous to their bottom line, but then presenting no source of evidence whatsoever that it DID hurt them in any way, aside from giving us two sourced, backed up reasons as to why it did the OPPOSITE of affecting them negatively. But then tossing in a "But I have to think it did hurt them." No reason given. ....Ok.
I don't think this video is exactly the "gottem" home run you think it is.
Also he totally botched that helmet catch.
You just unlocked a memory from that ad
Clicked on this because I very vaguely remember this drama from when I was a kid and went from enjoying a funny and informative video to my jaw ON THE FLOOR at the reveal at 9:45 . Jesus Christ imagine if THAT went through.
I remember seeing this ad as a kid. I thought it was odd but that's about it
The narrator left out three mascots: Allstate's Mayhem, the Aflac duck, and State Farm's Jake.
Also Jamie, Alan, and Mara from Progressive. Why should Flo get all the credit...
@@nicholasharvey1232 Why?
The one I alwathink about was last year when it looked like the game changed to another show and a lot of wives and partners were getting yelled at and more by husbands and partners for it
Nationwide was WAY too self-congratulatory, I don't think it was THAT effective. But this really isn't that bad imo - I prefer this to the Apple 1984 ad, honestly. As much as it could have been made more palatable, and probably didn't have the desired market effect for insurance sales, it's ultimately a fairly straightforward (if high-production) PSA, and I don't understand the people who hate it to its core.
Will I mock it? Sure! But it's not a bad PSA spot. I may be cynical of insurance carriers running safety PSAs, but I'd rather have them doing that than how they constantly put out inane natter around the celebrity of the day.
This sounds like a lot of people being overly sensitive
It's more so the awkwardness that this commercial was made by a company trying to sell to you homeowners insurance, regardless of whether or not you're actually a parent. At the end of the day, it's nothing personal. It's just business.
I still maintain the worst to watch is the godaddy makeout of 2013
I don't see what the big deal is...I think people just needed something to talk about so they blew up this miniscule thing, as per usual. Honestly, I watched that commercial, felt saddened and now I'm moving on. Why dwell on it any longer? They made me more aware of potential childhood accidents...nobody is forcing me to buy insurance or threatening me in anyway, so once again, what is the big deal? I was expecting this huge, disturbing, messed up sort of ad...but nope, just something mildly tragic.
One thing is certain, they did get people talking and turned a lot of heads so...I guess that was the point.
I BUSTED OUT LAUGHING AT THAT AD💀
i never knew about this but ive never seen a full football game before so
Tyree helmet catch probably the best super bowl moment ever right up there with Scott Norwood missing game winning fg
That reminds me. Maybe it was 2015, 2016, I dunno. I'd just gotten out of a whole multi year foster care circus and I finally got to live with someone I tolerated: my mother. She hated this monkey thing that came from a Mountain Dew Super Bowl ad. I think. I dunno, I've repressed 90% of things pre 2022.
Bad timming, also technically insurances are for the moment after tragedies not to prevent accidents?
Between this commercial and the Patriots winning yet another Super Bowl on some bullshit, this was the most depressing Super Bowl in years. Since XLI (because I'm a Bears fan)
It's crazy because you can have this kind of heart rending emotionally charged often sad commercials you just need to make them like those Korean insurance commercials where a really poor dad works really hard and dies or whatever
Go birds
I just liked the titties shaking on the Apple commercial and the first Bud Frogs was clever but the follow ups with the chameleons and Wassup ones just plain stupid. Same with "Where's the Beef" 🤓😎✌🏼☮️
Wow, that sure was a downer of a commercial.
1:13. It did happen and it was glorious. Let’s go giants. I mean yeah we had a bad season, but so did you guys (although your season was not as bad as ours so I’ll give you that).
The original uploader is a denialist.
He likes to deny that his team cheated and got help from the refs.
WHILE THE BILLS WERE STUCK IN THE RUNT THAT BRADY KICKED THEM IN!!!
im sorry but i am nevar EVAR leaving 2008 behind XD