Aurora GME | Hospice and Palliative Care Overview

Tri-Marq was tasked with creating an overview video for our long-time client at Aurora Health Care to promote their Hospice and Palliative Medicine Fellowship program to potential fellows. The Graduate Medical Education (GME) program includes 21 Fellowship and Residency programs that prepare current and future physicians to help people live well. As a partner of Aurora’s for almost 25 years, Tri-Marq regularly produces videos to promote the GME programs and facilities where the residents and fellows train to recruit physicians from around the world.
To capture the assets for this video, we conducted a series of interviews with the faculty and current fellows in the Hospice and Palliative program in addition to a designated b-roll location shoot. One requirement was to feature the Aurora Zilber Family Hospice facility, a freestanding short-term hospice care in a homelike setting. This designated space is not only a unique feature of the program that sets the facility apart from other hospice services, but it also gives the families and patients a way to connect in the last moments of life apart from the hustle and bustle of a hospital. This promotional video gives potential fellows from all over the country an opportunity to see the facilities that Aurora offers and hear from current fellows about their experiences.
To bring this project to life, Tri-Marq handled location filming that included conducting interviews and capturing b-roll, story development and script writing, video editing, sound mixing, and all post-production.